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Download Sky Impact Report SUPPORTING YOUNG PEOPLE FROM LOWER SOCIO-ECONOMIC BACKGROUNDS INTO CAREERS IN THE CREATIVE INDUSTRIES THROUGH MENTORING 1 SKY IMPACT UPDATE Make a Difference Mentoring 2019 Our Mentor Training Programme trains industry professionals in coaching and creating inclusive cultures. The impact that we have on the young people and the professionals who take part in our programme, and the businesses that sponsor it, is really important to us. This report compiles feedback that mentors and mentees on the Make a Difference Mentoring programme shared with us through a mid-point check-in and end of programme survey. 2 WEEK 8 FEEDBACK At mid-point during the programme, we asked mentors and mentees to complete a survey to let us know how they were getting on and if there was anything we could do to support them Out of 48 pairings, we received 33 responses from mentors and 33 responses from mentees 3 LEARNINGS FOR MENTORS Make a Difference Mentors were invited to 4 workshops and a roundtable session, to explore: - The causes of under-representation and barriers to entry within the creative industries - Using open questions and setting SMART goals - Unconscious bias and concepts of social and cultural capital - Coaching techniques, the GROW model and the difference between telling, mentoring and coaching 4 MID-POINT CHECK-IN Mentor progress so far... Mentors commit to meet their mentee at 78% of mentors and least 8 times during the 16-week programme. 81% of mentees have 61% of mentors were on track or above, having had 4 or more sessions reported that their with their mentee. 28% were just one meeting behind and sessions are going 11% had achieved 2 meetings. 89% were holding all of their meetings either well or face to face (ideal!) The remaining 11% are mixing face to VERY well face with phone calls. 5 WHAT ARE MENTORS WORKING ON WITH THEIR MENTEES? “Creating a CV that summarises her “Hard skills wise, we are starting to focus on relevant experience - as she has so developing her understanding of professional much! - in a way that sets her up for practice within a visual effects / design success in the world of work.” environment, as well as developing her knowledge of software.” “Interview training, updating her CV and networking- both in person and “Her SMART goals and journey towards digitally.” SCA job applications.” “Improving her soft skills & giving “A creative brief that we got to from her a good understanding of how talking about what he would like to get marketing at Sky works.” out of this scheme.” 6 DEVELOPING A PIPELINE OF DIVERSE TALENT FOR SKY At mid-point check-in: 81% 61% of mentors of mentees were interested or very & interested in applying for a job at 63% of mentees Sky Creative or Sky Media had spoken about careers at Sky in their mentoring sessions 15% were possibly interested and 4% were not currently looking to apply for a role at Sky 7 MENTEE FEEDBACK “We are focusing on meeting designers and “My mentor has been great! Personal editing my CV and website so companies such development has really helped me think about as Sky would hire me!” how I fit into the working world and what I’d like to be producing.” “Even though my mentor is not in the field I “My mentor and I are currently working on would like to go in, he planned a day to meet Sky designers from different backgrounds and I getting me to understand the different jobs have been offered work experience at Now and roles that people have at Sky, allowing TV.” me to see the smaller details about how projects are tackled and the overall “So far we've discussed long term goals, strengths responsibilities that they have” and weaknesses, and job interviews.” “I think my mentor has given me a clear path “Every time that I do go into Sky I have a very to follow, as well as practical inspiration and eventful day that always makes me want to look insight.” more into advertising and marketing.” 8 HOW HAS CREATIVE MENTOR NETWORK SUPPORTED MENTORS AND MENTEES? J and S Mentee expressed concerns about mentoring being task focused and not 1:1. Mentor expressed concerns about the mentees poor communication via email. S and E Mentor was rematched due to original mentee pulling out of the programme after the launch. Esther has moved to a university outside of London and finding it difficult to travel to Sky campus. R and A Mentee was initially not available for mentoring sessions during work hours. N and J Mentor had concerns about mentees motivations to be on the programme do to their general attitude in sessions - not being very vocal. 9 PROGRAMME EVALUATION Following the showcase, we asked mentors and mentees to provide us with feedback of their overall experience on the programme Out of 48 pairings, we received 30 responses from mentors and 29 responses from mentees 10 IMPACT ON DIVERSITY AT SKY WE ASKED MENTORS: DO YOU AGREE WITH THE AGREE DISAGREE FOLLOWING? I have a greater awareness of how diversity and inclusivity can benefit Sky 100% 0% I am more aware of the issues facing young people from lower socio-economic backgrounds and the barriers they face when entering the creative industry 100% 0% I feel more equipped to nurture others from diverse backgrounds 97% 3% I feel more confident inputting into a diversity strategy at work 90% 10% 11 PROFESSIONAL DEVELOPMENT 73% 90% Agree that mentoring a young person has Agree that the programme has made them more made them feel more enthusiastic about aware of new audiences and attitudes what they do 67% 70% Agree that mentoring a young person has Stated that participating in the programme helped them build confidence in their own has helped them develop their ability to ask skills and knowledge open questions 12 MENTORS: WHAT WAS THE MOST VALUABLE THING ABOUT THE PROGRAMME? ”The sessions for Mentors - Highly informative “Great to be able to help someone and I felt I was and eye-opening.” really able to give some good coaching when my mentee was applying for jobs and she has come to me “Meeting someone from a very different with lots of questions with is great. I also think I really background and trying to understand how I could developed my listening skills through the project.” help them develop new skills.” “Meeting other colleagues in the business and “The sessions about networks and cultural capital understanding where they face challenges” were fascinating and helped me better understand the disadvantages that affect some of “Realising the wealth of experience I had and the mentees.” hopefully being able to make a difference.” “I developed skills in using open questions and “Meeting a young person with completely different life encouraging autonomy and consideration where experiences than myself.” perhaps before I might have defaulted to instruction before giving someone enough of a “Gaining a more detailed understanding of mentoring chance to do something on their own.” techniques.” 13 SOME OF THE EXPERIENCES MENTORS ARRANGED FOR THEIR MENTEES: ”She came to Sky and did a session on podcasts “She went on a shoot for Festive Football and should and a session with Sky creative.” also be going to some of the post-production work being done for the campaign.” “We had a couple of introduction sessions and a morning shadowing someone in the broader team “My mentee gained work experience with the who plans online video.” production team in Sky Sports News, Soccer AM, Monday Night Football as well as with presenters.” “They shadowed my team for an afternoon going through creative campaign deliverable.” “My mentee spent half a day in a recording studio for a radio ad - and she even recorded her own demo!” “He shadowed my team for a day in the development of an U35s podcast.” “I ended up setting up about 15 coffees for her over a couple of days. She had some great conversations “I introduced my mentee to our in-house Visual and one of the people I got her into contact with then effects team (as she had expressed an interest in arranged another day for her to spend a day at Sky VFX) and arranged for her to experience their way Creative meeting and shadowing creatives.” of working for a morning.” 14 PROFESSIONAL CONNECTIONS Gatsby Foundation research shows that young people who make 4+ professional connections while still in full-time education, are 5x more employable. 39% of Make a Difference Mentoring mentees made 4 or more professional connections through the programme 32% made 3 connections 29% made 1-2 connections 86% of mentees now have a better understanding of the different roles and career paths within the creative industries. 86% feel more comfortable talking to people in a professional context as a result of the programme 15 IMPACT ON MENTEES 83% 79% Agree that mentoring made them more Found that mentoring helped them see setbacks likely to put themselves forward for new and and criticism as opportunities to learn from challenging situations and develop themselves 86% 89% Agree that the programme has made them Feel more confident reaching out to people more driven to create career opportunities in a professional context and take initiative for my own career development 16 FOLLOWING THE PROGRAMME, WHERE DO MENTEES WANT TO WORK? 17 MENTEE FEEDBACK ”The experience has made me more sure of this career path and made me more confident about “MY MENTOR WAS my future in the creative industry.” “My experience at Sky has had a huge impact in ABSOLUTELY AMAZING.
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