1 2014 Winter Olympic & Paralympic Games Web Campaign U.S. Embassy, Moscow Phillip Bradshaw Cultural Affairs Intern, Summer 2013
[email protected] 2 Overview: The U.S. Embassy Moscow 2014 Winter Olympic Campaign utilizes Facebook, Twitter and a new webpage to broadcast the U.S.’s support of the Olympic Games to a Russian audience. The location of the Games, Sochi, Russia, is the motivation behind the campaign. The campaign will extend from now until the start of the Olympics in February of 2014. Content for August and September is complete. This document explains the organization of the current campaign material and gives guidance for future development. The entire campaign content is located at: O:\CAO\U.S. Embassy Olympic Campaign. It is organized in subfolders: U.S. Embassy Olympic Campaign August •Written campaign content •Original photo files for images featured during August September •Written campaign content •Original photo files for images featured during September Olympic Images •4th of July Olympic PowerPiont Presentation & photos •Document with information and sources about presentation Website •Document of plan for website design •Folder "Banner Photos" with photos used for webpage banner and an Excel chart of citations Additional Photos •Photos that are relevant to the campaign •Document with citations for additional photos Calendar: The six-month calendar (Olympic Campaign Calendar.docx) shows the content topic and the recommended time for publication. The content topics are categorized thematically across weeks and months. These themes correlate with events in the American calendar as well as the Olympic Calendar. For example, the campaign will promote female Olympic athletes on August 26th – Women’s Equality Day, and highlight speed skating during the speed skating Olympic trials.