EQUALIZING CONDITIONING SHADES EQ COLOR GLOSS TONE Silver/Blue Green/Yellow Blue Blue/Violet Blue/Violet Blue/Violet Blue/Green Blue/Violet Red/Violet Gold Gold/Violet Gold/Mauve Yellow Yellow/Yellow Yellow/Orange Orange Orange/Red Red/Orange Red Orange/Orange Copper/Red Red Red/Red Red/Violet Violet/Rose Violet Violet Violet NEUTRAL AUBURN/ GREEN NATURAL GOLD GOLD GOLD WARM COPPER RED COPPER COPPER RED VIOLET VIOLET TITANIUM BLUE VIOLET BLUE NATURAL ASH PEARL M AT T E NATURAL BROWN GOLD COPPER AUBURN RED RED RED VIOLET LEVEL OF NATURAL WARM IRIDESCENT BEIGE GOLD GOLD BROWN BROWN COPPER RED VIOLET ROSE VIOLET DEPOSIT BLONDE ACCENT BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

07, 08, 09 and NEW! NEW! NEW! 010 shades 10 have the least amount of ULTRA PALE pigment to BLONDE provide the 010T 010P 010N 010GI 010VV lightest levels of deposit. Platinum Ivory Pearl Delicate Tahitian Sand Lavender Ice Natural

9 VERY LIGHT BLONDE 09T 09B 09NA 09P 09M 09N 09NB 09NW 09GI 09GB 09G 09AA 09RB 09VRo 09V Chrome Sterling Mist Opal Glow Sand Dunes Café au Lait Irish Crème Cream Soda Hamptons Butter Cream Vanilla Crème Papaya Blush Rosé Platinum Ice

8 LIGHT SHADESLIGHT LIGHT BLONDE 08T 08GN 08VB 08NA 08N 08GI 08GG 08WG 08C 08CR 08VRo 08V Silver Ivy Violet Frost Volcanic Mojave St. Barths Gold Dip Golden Cayenne Sunrise Rose Quartz Iridescent Apricot Quartz

7 MEDIUM BLONDE 07T 07VB 07NA 07P 07M 07N 07NB 07NW 07GB 07G 07C 07CB 07CC 07RR 07V Steel Violet Star Pewter Mother of Driftwood Mirage Chestnut Milk Tea Butterscotch Saffron Curry Spicestone Urban Fever Flame Crushed Pearl Amethyst 04, 05 and 6 06 shades are described as DARK medium in BLONDE their level of 06T 06GN 06VB 06NA 06N 06NB 06GI 06GB 06G 06GG 06WG 06AA 06CB 06RB 06CR 06R 06RR 06VRo deposit. Iron Moss Violet Lagoon Granite Moroccan Brandy Tenerife Toffee St. Tropez Midas Touch Mango Bonfire Amber Glaze Cherry Cola Sunset Rocket Fire Blaze Mauve Rose Sand

5 LIGHT BROWN 05NA 05N 05NW 05G 05C 05CB 05RB 05CC 05RV 05V Smoke Walnut Macchiato Caramel Chili Brownstone Manzanita Electric Shock Sangria Cosmic Violet MEDIUM SHADES 4 MEDIUM BROWN 04NA 04M 04N 04NB 04WG 04CB 04RV 04VRo Storm Cloud Smoked Chicory Maple Sun Tea Clove Cabernet Violet Rose Cedar 01 and 03 3 shades contain the greatest DARK amount of BROWN pigment 03N 03NB 03NW 03G 03A 03RB 03R 03RV 03V and deepest Espresso Mocha Java Cocoa Bean Cinnamon Terra Cotta Mahogany Roxy Red Merlot Orchid deposit.

2 DARKEST BROWN 02M Midnight Ash DARK SHADES DARK

1

BLACK 01B Onyx

Pastels have different end results depending on hair’s starting level. For optimal results, use on the following levels or above: Silver Green & Pink: Level 9+ Peach: Level 8+ 000 Pastel Pastel Pastel Peach Pastel Pink Aqua Blue: Level 7+ Crystal Clear Silver Green Aqua Blue

Color Kickers are vibrant, high-purity shades with no added

brown or background. These are KICKERS/CLEAR excellent additives to enhance other Shades EQ Gloss formulas. Yellow Kicker Orange Kicker Red Kicker Violet Kicker Clear adds more shine and can be used alone or to dilute the

intensity of any shade. PASTELS/ Shade contains R5 red dye

TRADITIONAL LEVEL SYSTEM (SHADES EQ) MIXING RATIO SPECIAL DEVELOPER LEVELS OF LIFT USAGE MINUTES LEVEL DESCRIPTION UNDERTONE CORRECTIVE COLOR : DEVELOPER INSTRUCTIONS 10 Ultra Pale Blonde Pale Yellow Violet

Shades EQ Gloss Use only with Shades EQ Gloss 9 Very Light Blonde Yellow Violet Mix 1:1 Processing Solution or Processing None Gloss, refresh, correct 20 Processing Solution or Processing Solution for Precision Application Solution for Precision Application 8 Light Blonde Yellow/Orange Blue/Violet 7 Medium Blonde Orange Blue

FOR RESISTANT HAIR OR MORE VIBRANT RESULTS: 6 Dark Blonde Red/Orange Blue/Green Process 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes at room temperature. 5 Light BrownRed Green FOR RESISTANT GRAY: Process 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes at room temperature. 4 Medium Brown Red/Violet Yellow/Green 3 Dark BrownViolet FOR LIGHTER COLOR DEPOSIT OR POROUS HAIR: 20 minutes at room temperature with a diluted formula. When less color deposit is desired, use Shades EQ Gloss 000 Crystal Clear in your formula. 2 Darkest BrownBlue/Violet When lighter color deposit is desired, use 09 or 010 level shades. MIXING & PROCESSING 1 Black Blue

All rights reserved. 2020 SHADES EQ EQUALIZING CONDITIONING COLOR GLOSS

There’s no limit to what you can do with Shades EQ Gloss!

ACIDIC pH Ensures outstanding condition and shine LONG-LASTING COLORANTS Create vibrant haircolor that fades on tone NO-LIFT FORMULA Won’t lighten hair’s natural pigment; AMMONIA-FREE FOR A PLEASANT SMELL helps prevent swelling and cuticle damage BLENDED WITH WHEAT AMINO ACIDS Our formula helps lock-in moisture and protect condition of hair BLENDED WITH SILICONE Our formula helps to improve shine and wet combability

FEATURES & BENEFITS FEATURES FAST, EASY SERVICE 20 minute processing time

Use Shades EQ Gloss alone, intermix or try it in techniques with other Redken haircolors. Our long-lasting, demi-permanent haircolor has so many service options!

GLOSS ·· Enhance, enrich, change, match, tone down or intensify natural or color-treated hair ·· Tone pre-lightened or highlighted hair ·· Blend or color gray, without lifting the hair’s natural pigment

REFRESH ·· Refresh and renew faded mid-shaft and ends (Zones 2 and 3), while processing permanent color at the regrowth ·· Restore color to highlights ·· Add color immediately following a Redken texture service, to restore any color loss that may have occurred CORRECT ·· Fill over-lightened hair before a tintback service ·· Correct uneven, brassy or overly vibrant tones ·· Lowlight hair when more depth is desired SERVICES

FORMULATION GUIDELINES 1. Determine your client’s natural hair color level using the Shades EQ Gloss Neutral Brown/Blonde (NB) family swatches found in the swatch book. Remember to consider percentage of gray, hair texture, condition, and hair density. 2. Determine the target color desired by your client. 3. Select the Shades EQ Gloss shade to enhance, balance or cool to achieve the target color. HAIRCOLOR APPLICATION BEST PRACTICES 1. Pre-treat the hair with Redken PreArt and Hair Cleansing Cream. Follow with Extreme CAT or Redken Chemistry as needed. Dry hair. 2. Apply color generously to Zone 1 (the scalp area) using fine ¼" diagonal partings. 3. Use the opposite diagonal to cross-check your application to ensure proper application. 4. Use a timer to ensure accurate timing. Do not over or under process.

FORMULATION & TIPS FORMULATION LOG-ON TO REDKEN EDUCATION ON DEMAND FOR AN EASY STEP-BY-STEP VIDEO!