HALIFAX CHAMBER OF COMMERCE | APRIL 2020 | VOLUME 29 ISSUE 4

HERE TO HELP HALIFAX GROW Future successes can come from supporting existing projects, says new Halifax Chamber of Commerce Chair Pg 16

THE CIRCULAR ECONOMY BRAND STRATEGY FIRST SCORING BIG Reducing, reusing and recycling Building bigger, better businesses Soccer success story Pg 19 Pg 22 Pg 28 One network.

Thousands of touchpoints.

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¡Ŕɭȇơʋǫȥnj òȶȍʠʋǫȶȥɽࡲ Volume 29 • Issue 4 We believe that the measure of a society is how well 22 Business Voice is published 11 times a year for members of the Halifax Chamber of Commerce and Metro Halifax’s it takes care of its weakest citizens.” business community. Views expressed in Business Voice are those of the contributors and individual members, — Phil Otto, Founder & CEO, Revolve Branding and Marketing and are not necessarily endorsed by, or are a policy of, the Halifax Chamber of Commerce. No part of this publication may be reproduced without written consent of the publisher. While every effort has been made to ensure accuracy, the publisher cannot be held responsible for any errors or omissions that may occur. COVER STORY: Please address editorial enquiries and changes to information to: Halifax Chamber of Commerce 16 100-32 Akerley Boulevard Dartmouth, Nova Scotia B3B 1N1 Tel: 902-468-7111 Fax: 902-468-7333 [email protected] www.halifaxchamber.com Board of Directors Margaret Chapman, Narrative Research, Chair Gavin MacDonald, Cox & Palmer, Vice Chair Cynthia Dorrington, Vale & Associates, Past Chair HERE TO Directors Robert Dean, MNP LLP HELP Mark Sidebottom, Nova Scotia Power Inc. Richard Butts, Clayton Developments Ltd. Paul Bent, Self-Employed Consultant Saeed El-Darahali, SimplyCast HALIFAX Faten Alshazly, WeUsThem Stefanie MacDonald, Halifax Paper Hearts Michele Peveril, NS Department of Business GROW Brad Proctor, McInnes Cooper Captain(N) David Mazur, Maritimes Forces Atlantic Roger Boutilier, Nova Scotia Association of Realtors Future successes can Caroline Wolfe Stewart, Nova Scotia College of Nursing Andrew de Freitas, Canadian National Railway come from supporting Cayla Stryncl, Fiera Properties Christopher Googoo, Ulnooweg existing projects, Chamber Staff Patrick Sullivan, President and CEO says new Halifax Chamber Nancy M. Conrad, Senior Vice President, Policy Colin J. Bustard, Director of Finance and Administration of Commerce Chair Becky Davison, Director of Marketing Emma Menchefski, Communications Specialist Business Voice is published by The Chronicle Herald Custom Publishing Department President & CEO: Mark Lever Director, Product Management: Lindsey Bunin Editor: Nicole Gnazdowsky Layout & Design: Peter Ross TABLE OF Contributing Writers: Sara Ericsson, Erin Elaine Casey, Floria Aghdamimehr, Linda Lewis-Daly, Gordon Haslam, Margaret Chapman, Wendy Luther Customer Relations Specialist: Meghan O'Neil CONTENTS: Sales enquiries: [email protected] 19 902-426-2811 ext. 1163 Cover photo: Paul Darrow Copyright 2020 by The Chronicle Herald. All rights reserved. Reproduction of any article, 04 Events photograph or artwork without expressed written permission from the publisher is strictly prohibited. 05 President’s message 2717 Joseph Howe Drive Halifax, Nova Scotia B3J 2T2 Tel: 902-426-2811 06 New & Noted TheChronicleHerald.ca Disclaimer 10 Members Business Voice magazine makes no warranties of any kind, written or implied, regarding the contents of this magazine in the news and expressly disclaims any warranty regarding the accuracy or reliability of information contained herein. The views contained in this magazine are those of the 16 Here to help writers and advertisers; they do not necessarily refl ect 22 Profi le: the views of Business Voice magazine and its publisher Halifax grow Revolve The Chronicle Herald. Future successes can come Publications Mail Agreement No. 40032112 from supporting existing Return undeliverable Canadian addresses to 24 Trends Halifax Chamber of Commerce. projects, says new Halifax Chamber of Commerce Chair 27 Working for you 19 The right thing to do 30 Awards spotlight: Prioritizing the environment HFX Wanderers FC key to responsible, sustainable business 28 Halifax Partnership

BUSINESS VOICE 3 EVENTS

For a full and up-to-date list of our Chamber events, please visit CHAMBER EVENTS www.halifaxchamber.com/events

NOTICE: PLEASE CHECK OUR WEBSITE HALIFAXCHAMBER.COM/COVID-19 SAVE THE DATE: FOR THE MOST UP TO DATE EVENT INFORMATION. SPRING DINNER: LUNCHEON: LUNCHEON: Reimagining Health Care Minister Karen Casey The Future is Green PRESENTED BY: Oland Brewery DATE: Tuesday, May 19 SPONSORED BY: DATE: Thursday, April 16 TIME: 5 – 9 p.m. Chartered Professional Accountants TIME: 11:30 a.m. – 1:30 p.m. LOCATION: Halifax Convention Centre of Nova Scotia LOCATION: Halifax Marriott DATE: Wednesday, April 1 Harbourfront Hotel TIME: 11:30 a.m. – 1:30 p.m. THANK YOU TO OUR LOCATION: Westin Nova Scotian PINTS + POINTERS: MARCH SPONSORS: Succession Planning POWER LUNCH: SPONSORED BY: Identifying Your Ideal Customer BoyneClarke & Rogers HOSTED BY: Business Coach Atlantic DATE: Thursday, April 16 DATE: Thursday, April 2 TIME: 3:30 – 5 p.m. TIME: 12 – 1:30 p.m. LOCATION: Garrison Brewing LOCATION: Halifax Chamber offi ce, 32 Akerley Blvd. HALIFAX CHAMBER’S ANNUAL GENERAL MEETING CHAMBER 101 DATE: Thursday, April 23 DATE: Wednesday, April 15 TIME: 10:30 a.m. – 11:30 a.m. TIME: 12 – 1:30 p.m. LOCATION: Halifax Chamber offi ce, LOCATION: Halifax Chamber offi ce, 32 Akerley Blvd. 32 Akerley Blvd.

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4 MARCH 2020 PRESIDENT’S MESSAGE Business is blooming Discover Halifax Spring brings fresh opportunities and initiatives to Halifax @prezhfxchamber

With the spring comes a feeling of renewal. The new hospital projects in Halifax and Cape Breton will bring new jobs and usher us into the future of health care.”

The provincial budget was released in province’s cancer care as soon as possible. late February, and the Halifax Chamber We’re thrilled to see this level of collabora- was pleased to see a focus on stimulating tion and innovative thinking in our health- the economy. Minister Casey cut business care system. By fast tracking this technol- taxes — excellent news for our members — ogy, these organizations will improve our and is spending more than $1 billion on processes, our long-term costs and most capital projects. The Chamber has long importantly, patient outcomes. advocated for a 14 per cent corporate busi- The series includes five competi- ness tax rate, and we’re looking forward tions this year, with the first one focused to seeing new projects and investments on cancer care, and the others to be thanks to this change. announced at a later date. If you’re a med- PATRICK SULLIVAN With the spring comes a feeling of ical technology company or know of one PRESIDENT & CEO renewal. The new hospital projects in who may qualify, let them know about Halifax and Cape Breton will bring new this opportunity! The series is a huge first ongratulations, Halifax! We have jobs and usher us into the future of health step in prioritizing health in Nova Scotia. Conce again survived the brunt of care. Finally, I’d like to officially welcome winter. And although it was a cold, snowy Speaking of health care, ACOA, our new Chair of the Board, Gavin season, we will soon see our rewards with BioNova, Nova Scotia Health Authority MacDonald, Partner with Cox & Palmer. those first signs of spring. (NSHA), VOLTA and the QEII MacDonald’s leadership and support Here at the Chamber, we’re gearing announced their exciting new pitch on our Board has been invaluable and up for a busy spring, starting with a lun- competition series last month. They are we’re looking forward to the year ahead. cheon with the Honourable Karen Casey pooling their resources to provide an His passion for growing Halifax will on April 1. On April 16, we’re hosting an opportunity to medical technology com- strengthen our commitment to building important conversation on energy with panies with a focus on cancer care that a diverse and vibrant city. some key players in the industry. Then, are market ready and regulation compli- Meet him at the Spring Dinner on we’ll host our Annual General Meeting ant to win $100,000. May 19 at the Halifax Convention Centre. on April 23 to update our Board and our If that wasn’t enough of a prize, the We’re focusing on health-care innova- stakeholders on all of our progress in the winner will also have their tech adopted tions and some incredible projects hap- last year. by the NSHA to begin improving the pening here in Halifax. Happy reading! Q

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BUSINESS VOICE 5 NEWSMAKERS NEW & NOTED We welcome our new Chamber members

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6 MARCH 2020 NEWSMAKERS

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BUSINESS VOICE 7 NEWSMAKERS

DEMPSTER WELLNESS DOC ENGINEERING DUCKE’S LAWN AND GARDEN CONSULTANTS INC. Acknowledged as one of Canada’s Ducke’s Lawn and Garden are dedicated top corporate wellness organizations, DOC Engineering is a locally owned and experienced lawn-care profession- Dempster Wellness offers comprehen- engineering firm specializing in heating, als who serve the Dartmouth and Cole sive on-site employee health and well- ventilation, air conditioning and plumb- Harbour areas since 2010. Whether it’s a ness services that assist in developing ing design services for new and existing quick lawn repair or year-round mainte- or strengthening existing occupational buildings. For the past 10 years, we nance, our dedicated professionals can health and safety, and employee wellness have worked with architects, industrial help you maintain your commercial or offerings. Our total worker-wellness designers, general contractors, building residential lawn-care needs. Our love of suite of services includes: ergonomics, owners and project managers who want lawns is reflected in our work. We main- massage therapy, fitness and yoga, men- to build new or upgrade existing HVAC tain lawns to look as beautiful as possi- tal health, nutrition, training, education systems within multi-unit residential, ble all season long. We pride ourselves and much more. commercial and industrial buildings. on attention to detail. In addition, we Pamela Demspter Darcy O'Connell can tailor our services to our customer’s Enfield, NS Halifax, NS expectations. We strive to enhance the 902-719-9194 902-456-4198 look of your home or business, making [email protected] [email protected] it appealing to your family, guests and www.dempsterwellness.com www.docengineering.ca co-workers. HEALTH CARE – BUSINESS & PROF. SERVICES – Graham Oldreive Health and Wellness Engineering Dartmouth, NS 902-483-4726 [email protected] www.duckfoot.ca HOME & GARDEN – Landscaping/Lawn Care

ELEMENT SCHOOL OF $ PERFORMING ARTS aprilgreatdaymeetings package 199 Single occupancy. from Plus gratuities & taxes. Janelle Konowal 1595 Bedford Hwy., Suite 232 Bedford, NS 902-221-5234 [email protected] www.elementdancestudio.ca EDUCATION & PROF. DEVELOPMENT – Education/Schools

EMPIRE SIGNS & GRAPHICS Jeanette Mills Dartmouth, NS 902-478-3268 [email protected] ADVERTISING, PR & MEDIA – Signage

Fuel their fire with team foolery! ENGINUITY INC. April has checked in to hite Point, and is there anything better for rejuvenating your troops than laughter, fresh sea air, and team bonding at the beach! Contact [email protected] and plan Ben Garvey a spring meeting packed with fun and unique adventures. Take a night sky hike, try surfing, or head 264 Herring Cove Rd., Suite 100 out on our Real Lobster Fishing Adventure. Indoor games can include Build-a-Boat, painting, or local Halifax, NS libation tastings. Of course, there’ll be think-tanks and getting down to business – 902-431-7931 but think about adding on a lobster supper or live entertainment to loosen up [email protected] your end of day. Don’t be fooled into thinking all work and no play is okay! www.enginuityinc.ca

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8 MARCH 2020 NEWSMAKERS

FAWCETT EXCAVATING MARITIME TARTAN COMPANY MARK TAYLOR SEO & LANDSCAPING & WEBSITE SERVICES Handmade tartan products shipped Fawcett Excavating & Landscaping is all over Canada and the U.S. We offer Family lawyer, massage therapists, an experienced landscape construction wholesale pricing on our products and orthodontist, barbershops — every day contractor-owned and operated by specialize in all the provincial tartans of thousands of people are searching for Professional Engineer, John Fawcett. Canada, as well as few other common services that local businesses provide. We service Dartmouth, Cole Harbour, tartans. Using my Google and website expertise Halifax and surrounding areas since Dale Kearney your business can be at the top of these 2007 and pride ourselves on solving 5538 Northridge Rd. searches, bringing customers to you! landscaping issues such as drainage, Halifax, NS Contact me to learn how. retaining walls, replacing sods, pavers 902-441-6721 Mark Taylor and tree installations. [email protected] Halifax, NS John Fawcett www.maritimetartancompany.ca 705-928-6703 Dartmouth, NS SHOPPING & SPECIALTY RETAIL – [email protected] 902-452-4451 Gifts www.makeyourmarktoday.ca [email protected] ADVERTISING, PR & MEDIA – HOME & GARDEN – Internet Marketing Landscaping/Lawn Care

HARDING & ASSOCIATES ACCOUNTING INC. Colin Harding 339 Herring Cove Rd., Suite 215 Halifax, NS 902-266-6556 [email protected] www.hardingassociatesinc.com FINANCE & INSURANCE – Income Tax Service

HEARTHSTONE INN Kezi Leblanc 313 Prince Albert Rd. Dartmouth, NS 902-469-5850 [email protected] www.hearthstonehospitality.ca TRAVEL & TOURISM – Hotel/Motel

M CARROLL CONSULTING M Carroll Consulting (MCC) is a busi- ness consulting company established in 1998. MCC offers services including business planning, project management, event planning, co-ordination and more. MCC has extensive experience working with clients in the private and public sectors and has a long history of working closely with Indigenous communities and organizations. Evan Carroll Halifax, NS 902-483-4462 [email protected] www.mcarrollconsulting.ca BUSINESS & PROF. SERVICES – Business Consulting

BUSINESS VOICE 9 NEWSMAKERS

MARTIN THEBERGE MCA CONSULTANTS MGM MACKAY RENTALS CONSULTANT INC. MCA Consultants is an engineering firm Angela MacKay Business plans, feasibility studies, providing comprehensive engineering Dartmouth, NS project management, board governance, consulting and project management ser- 902-580-2537 stakeholders consultations, training and vices for commercial, institutional and [email protected] support — our experts handle it all. We industrial clients throughout Canada. REAL ESTATE/CONSTRUCTION – work with you to achieve your goals and MCA consultants provide services for a Property Management needs. Flexible and adaptable, we believe wide range of market sectors including in open communication to ensure your engineered building utilities design, PHRENIC CONSULTATION inclusion and satisfaction throughout engineered process facilities design and Nirav Patel the process and offer our services in recreational facilities specialties. Halifax, NS both French and English. Steven Ramsay 902-989-0504 Martin Théberge 3-90 Raddall Ave. [email protected] Dartmouth, NS Dartmouth, NS COMPUTERS, IT & TECHNOLOGY – 902-229-9131 902-481-8126 Software Consulting [email protected] [email protected] www.martinthebergeconsultant.ca www.mcaconsultants.ca PIXELS & PIECES BUSINESS & PROF. SERVICES – BUSINESS & PROF. SERVICES – Beautiful. Personal. Thoughtful. Pixels Consulting (General) Engineering & Pieces makes beautiful promotional products perfect for thanking your clients or employees. Personalize useful gifts and stand out from your compe- tition. Choose a thoughtful gift that makes a connection to what you do and keeps the environment in mind. Take your business beyond the basics today. Amy Harrison Halifax, NS 902-329-6373 [email protected] www.pixelsandpieces.ca ADVERTISING, PR & MEDIA – Promotional Products

PREMIER ACCOUNTING & TAX INC. Premier Accounting & Tax Inc. is a team of trusted and reliable financial professionals. Our goal is to provide our customers with the highest quality of accounting and tax-preparation ser- vices. Our President, Stephanie Folahan, has almost a decade of professional accounting and financial experience and is excited to handle all of your tax, accounting and bookkeeping needs in a timely and efficient manner. Stephanie Folahan Halifax, NS 902-817-2636 [email protected] www.premiertaxhalifax.com FINANCE & INSURANCE – Income Tax Service

10 MARCH 2020 NEWSMAKERS

PRESERVING TRADITIONS Chris Cowper-Smith Jake Rideout 50 Raddall Ave., Unit 8 3225 Husky Dr. Preserving Traditions specializes in mak- Burnside, NS Halifax, NS ing homemade jams, jellies, pickles and 888-977-8143 902-222-5657 preserves using time-honored recipes [email protected] [email protected] and techniques. We also offer baking, www.springloadedtechnology.com GOVERNMENT – Government including made-from-scratch breads, HEALTH CARE – Health and Wellness pies and sweet treats, take-out meals, STUDENT MEMBERS soups and chowders. Catering for work- THE ALS SOCIETY OF NEW Ha Vu – Master of Techechnology, place and family functions is quickly BRUNSWICK AND NOVA SCOTIA becoming a mainstream of our business. Entrepreneurship & Innovation, The ALS Society of New Brunswick Our mission is building connections SMU and Nova Scotia believes that everyone Halifax, NS through products steeped in favorite deserves the chance to live beyond their 782-414-9728 traditions of yesteryear. limits, courageously and boldly, to find [email protected] Carolyn Laybolt joy, to overcome, to celebrate and to 121 Cow Bay Rd. Karla Nasralla – Bachelor of Eastern Passage, NS always live strong. We loan 600 pieces of Business Admin, MSVU 902-717-7612 assistive equipment annually to people Halifax, NS [email protected] living with ALS at no cost. 902-899-6046 RESTAURANTS, FOOD & BEVERAGE – Kimberly Carter [email protected] Catering/Food/Drink 1000 Windmill Rd., Suite 1 Dartmouth, NS SPRING LOADED TECHNOLOGY 902-454-3636 Lauren Agnew – Juris Doctor and [email protected] Master of Business Administration Spring Loaded is an award-winning www.alsnbns.ca Candidate, DAL company focused on mobility-restoring NOT–FOR–PROFIT GROUPS – Halifax, NS bionics. The company incorporates its Charitable Organizations 902-943-5822 patented liquid spring technology into [email protected] Levitation®, the world’s first com- THE HALIFAX RIFLES (RCAC) pact and powerful bionic knee brace. The Halifax Rifles (RCAC) is Halifax’s RETIRED MEMBER Levitation® is the only tri-compartment namesake Canadian Army regiment Pieter de Man unloaderTM brace that can significantly celebrating 160 years in 2020. We are an French Village, NS reduce pressure throughout the knee armoured reconnaissance regiment com- 647-296-1835 while enhancing strength to alleviate prised of part-time and full-time soldiers [email protected] pain and improve mobility for people based in Halifax and Kentville, N.S. Our with knee arthritis and injuries. Army reserve members are also students, tradespeople and professionals from all walks of life serving Canada in uniform.

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BUSINESS VOICE 11 NEWSMAKERS MEMBERS IN THE NEWS How our members are growing Halifax

ETHAN KIM & ASSOCIATES WELCOMES EMMA! We are celebrating the arrival of Emma Wilson who has recently joined our law firm,Ethan Kim & Associates. Wilson HAVE A BUSINESS PROBLEM TO SOLVE? is thrilled to be practicing in Halifax At the Sobey School of Business, our perspective with backgrounds in market- where she has expanded her practice Master of Technology Entrepreneurship ing, finance, engineering, software devel- areas to include corporate law, family & Innovation (MTEI) students are keen opment and information management to law, real estate, immigration law and to secure meaningful internships in 2020. name a few. Whether you are creating new wills and estates. An avid hiker, skier and Both start-ups and larger organizations innovative product lines, exploring com- traveller, Wilson also loves spending time can benefit from our six-month intern- mercial avenues or enhancing strategies, with her dog, Keallum. Wilson looks for- ship within this entrepreneurial city. Our these innovators can help bring you to the ward to joining us for Chamber events, students bring an innovative mindset, next level! For more information contact and we are happy to have her! brimming with expertise and a global [email protected]. ONE-STOP SHOP COMMERCIAL PRINTING

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12 MARCH 2020 NEWSMAKERS

BOYNECLARKE LLP IWK AUXILIARY AND AMOS PEWTER RAISING FUNDS WELCOMES NEW LAWYERS FOR THE IWK HEALTH CENTRE BOYNECLARKE LLP is pleased to Thanks to a partnership with Amos Biggs and Littles Gift Shoppe at the IWK. announce and welcome Scott McGirr and Pewter, volunteers from the IWK “We celebrate not only the incredible Cassie Taylor to the firm. McGirr joins Auxiliary have become a fixture at amount this partnership has raised, which BOYNECLARKE LLP as an Associate Halifax’s Cruise Ship Pavilion where is nearing half a million dollars, but also and his practice includes all aspects of they have been raising valuable funds the wonderful partnership and friendship Canadian immigration, refugee and citi- for the heath centre. “As we prepare to with the Amos team, the amazing support zenship law, serving both individuals and enter 2020, we have many reasons to of our volunteer teams and the opportu- businesses. Taylor joins BOYNECLARKE celebrate this very special partnership,” nity to put a very public face on the volun- LLP as an Associate on our estates team. said Catherine Davison, Chair of the teer efforts of the IWK Auxiliary.” She practices in the areas of estate plan- ning and estate administration, where she assists executors and administrators with navigating both the probate and estate-administration processes.

M5 EXPANDS TO SAINT JOHN MARKET Atlantic Canada’s largest marketing agency announced an expansion to Saint John, N.B., through a deal that will transition Revolution staff tom5. To keep operations seamless for clients and staff, m5 will take over the former Revolution office space at 86 Prince William St. This new office will complement m5’s other Atlantic-Canadian offices in Moncton, Halifax, Charlottetown and St. John’s. “For over 20 years, Revolution Strategy has been a quality player in the agency business on Canada’s East Coast and TOTALLY RAW PLANT GRAND OPENING we’re thrilled to be adding these talented The Totally Raw team is proud to 4,000 square feet of freezer space. The team members to our growing firm,” announce the opening of their newly Totally Raw team gathered with district said Heather Dalton, Partner with the designed, state-of-the-art, lean indus- Councillor Tony Mancini, MLA Sue m5 group of companies. “Saint John has trial processing plant in the Burnside LeBlanc, friends, colleagues and family been a target for us for a long time and Industrial Park in Dartmouth. The to celebrate the opening. With the cut of we’re looking forward to being part of new facility features over 10,000 a ribbon, the team was thrilled to start the Saint John business community in a square feet and includes office space, production and provide Totally Raw to meaningful way.” industrial processing equipment and more happy pets across Canada.

BUSINESS VOICE 13 NEWSMAKERS

DRESS FOR SUCCESS INAUGURAL CONFERENCE Dress for Success Halifax is pleased to announce that CEO, Brenda Saunders/Todd and Executive Director, Mary Tersigni-Paltrinieri of Dress for Success Ottawa, have been appointed as the National Co-chairs of the first- ever annual Dress for Success Canadian National Conference taking place in RUSSELL WNUCK WINS FRANK H. SOBEY AWARD Ottawa in September, 2020. “This Russell Wnuck, Mount Saint Vincent year with a major scholarship. Wnuck is a has been a long time coming and we University business student and member dedicated member of his community and are incredibly proud to have Nova of the Halifax Chamber’s fostering private a leader amongst his peers. Each of the Scotia participating as a lead for this sector growth task force, is among eight students has been awarded $25,000 for first-annual conference that will bring students who will be finishing the school their excellence in business studies. together 14 affiliates across the country for continued growth and development that will serve our community,” says Julie Wisen, Board Chair and President of Dress for Success Halifax.

HALIFAX STANFIELD SERVES MORE THAN 4 MILLION PASSENGERS FOR 3RD CONSECUTIVE YEAR “Halifax Stanfield continues to be an important Eastern-Canadian hub and we’re well positioned for future growth,” said Joyce Carter, President and CEO of Halifax International Airport Authority. “Last year, we welcomed additional non-stop services to a record four new destinations. These flights played a key role in helping us surpass our four-million milestone again and we appreciate the continued confidence our airline partners have in us by introducing these new services.” In 2019, 4,188,443 passengers chose Halifax Stanfield as part of their travel plans. An exciting area of growth was U.S. air travel, primarily as GETINTHELOOP PARTNERS WITH THE SGABA a result of new services added to Chicago GetintheLoop Halifax is excited to Spring Garden-area category or “Loop.” through United Airlines and Philadelphia be partnered with the Spring Garden This will make it easier for visitors and through American Airlines, as well as Area Business Association. Several locals to discover the variety of exciting increased capacity by both airlines to restaurants, shops and services from the local businesses, one-of-a-kind products New York. Total U.S. air travel grew by area are now featured on GetintheLoop’s and unique experiences available in the 19 per cent compared to 2018 — a trend mobile marketing platform in a special Spring Garden area. that’s set to continue in 2020.

14 MARCH 2020 NEWSMAKERS

NETWORK TEST LABS REBRAND TO CYBERCLAN Network Test Labs announced their rebranding and renaming to CyberClan, expansion into the American market as a new U.S. company and the appointment of Mary Beth Borgwing as their new Executive Director. These significant changes reflect the firm’s desire to be globally recognized for delivering exem- plary cybersecurity services to its clients, including expansion into U.S. markets. “When Network Test Labs started, we were unaware of how rapidly the industry would evolve. It is important that we continue to evolve as well — CyberClan is a result of that. We strive to provide our clients with a personal touch,” said Richard D’Souza, CyberClan President and CEO, “I strongly believe CyberClan will make waves in this industry.”

ASHBURN CELEBRATES COURSE REOPENING Ashburn is a classic course located in important role in Halifax for nearly a the heart of the city, updated with new century. This year the club approaches greens and bunkers. But if you prefer its 100th anniversary of its name change to feel as though you’ve escaped for from Halifax Golf and Country Club to the perfect round of golf, their second Ashburn, and there’s plenty to celebrate course is located just far enough outside ahead of that incredible milestone. The of the city to feel removed. That’s what club’s old course will be reopened with 18 ATLANTIC LOTTERY BOARD Ashburn Golf Club is — two great courses rebuilt, state-of-the-art greens and new APPOINTS NEW PRESIDENT and one historic club that’s played an bunkering. AND CEO The Board of Directors of Atlantic MARCH PROCLAIMED AS PERFECT PARTNERSHIP Lottery is pleased to announce the EASTER SEALS MONTH appointment of Chris Keevill as the Joey Moreno of Ufind.ca and Maria organization’s next President and Chief On March 5, Mayor Mike Savage came Caines of Bay to Main Consulting Executive Officer. Keevill brings to the to Easter Seals Nova Scotia’s cen- recognized that their businesses were position more than 20 years of experience tre in Burnside and proclaimed March excellent complementary products to in digital transformation, innovation, as Easter Seals Month! In celebration cultivate sales growth for their clients. marketing and media at the regional, of Easter Seals Month, our Paper Egg Last fall, they decided to partner to national and international level. “It is an campaign was launched. The campaign provide a complete customer acquisition, honour to be selected to lead the out- is one of our annual fundraisers and engagement and retention service pack- standing team of employees at Atlantic greatly supports our many programs and age. Businesses offering free Wi-Fi will Lottery who are firmly committed to services for Nova Scotian children, youth appreciate the newfound ability to direct delivering on the corporation’s core strat- and adults living with disabilities. As part market to their clientele and reward their egy of growing its player base, improving of our New Leaf Enterprises program, customers for their ongoing support. player experience in a digital world and our New Leaf Cafés around the HRM Moreno and Caines combine their mar- modernizing the corporation’s capabili- provide skill building and workplace keting skills for increasing sales within ties to deepen its relationships with play- training for our clients. We invite you to the retail, hospitality and tourism sectors ers,” said Keevill, “I’m looking forward to come try our food at 22 Fielding Ave. and and will be venturing into other areas, embracing the opportunities ahead.” support Nova Scotians with disabilities! like sporting events, in the near future!

BUSINESS VOICE 15 COVER STORY

We’re not the loudest voice, but we’re one of — if not the most —eff ective voice in terms of advocating for this city.” — Gavin MacDonald, Chair, Halifax Chamber of Commerce

HERE TO HELP HALIFAX GROW Future successes can come from supporting existing projects, says new Halifax Chamber of Commerce Chair

BY SARA ERICSSON PHOTOS BY PAUL DARROW

16 MARCH 2020 umbers add up for Gavin MacDonald. The lawyer and newly named Chair of the Halifax Chamber of Commerce knows a Nthing or two about budgets, banking, fi nance and how to proceed should things go wrong. MacDonald understands both sides of the process and can see where an issue lies and what should be done to fi x it. He also knows that the answer to a problem is not always spearheading a new initiative or getting rid of an existing one, but identifying successes that have worked and championing those before racing after others.

He chaired his fi rst committee at fi nance side and an awareness of the the Chamber in 2007, and over the last fi nancial side of public spending, which decade has remained involved in the means he is well-positioned to advocate organization as a Committee Chair and on behalf of the Chamber in this area. later Board Member before being named “I want to support our advocacy the Chamber’s Vice-Chair. there. We’ve had some success and have Now, he’s taking on his new role as seen the province announce tax changes Chair with the mindset of cementing based in part on what the Chamber has successes before venturing out into been advocating for during the last few uncharted territory to ensure the years. We know it works and that they’re Chamber and its community can identify listening to us, so I think there is even what led to those successes and how they more we can do here,” says MacDonald. can be replicated in the future. “We’ve seen great success with ALL ABOUT ADVOCACY economic and population growth, but MacDonald will begin his term as now we must keep our eye on the ball. Chair following the Chamber’s AGM on We need to maintain focus on the things April 23, 2020 and says he aims to build we’ve done over the last few years that on successful initiatives and their suc- led to this success … instead of assuming cesses rather than implement a fl urry of this will still continue to happen. As a new ideas during his tenure. business community leader, I can help “I see my role as a supporter and encourage that focus,” he says. advocate for the good things we’ve started over the last couple years,” he says. EARLY INVOLVEMENT MacDonald sees this supporting MacDonald fi rst joined the Chamber approach as more important than ever as a volunteer on the Provincial Aff airs in Halifax, as the city wraps up one of its Committee and later served as its Chair best years to date that saw impressive from 2007 to 2010. After taking a few economic and population growth as years to focus on family, MacDonald youth retention rose for the fi rst time in found himself encouraged to apply to the years and immigration numbers came in Chamber’s Board of Directors ahead of at an all-time high. 2015. He applied to the board and became “For a lot of our history, we’ve faced a Board Director in 2016. He soon began challenging economic conditions, but serving as Board Director on the Audit now we’re seeing success. The key is to and Risk Committee and was also named identify how these successes happened to Board Director of the Human Resource ensure they keep happening,” he says. and Governance Committee, where he MacDonald will also continue the served until being named Vice-Chair of Chamber’s focus on advocating to gov- the board in 2019. ernment on behalf of Chamber members Outside of the Chamber, MacDonald and Halifax’s business community as a works as a Partner at the Cox & Palmer whole, which he says remains a key com- law fi rm and has worked in several of the ponent of the Chamber and among the fi rm’s practices, including business and top advantages it off ers to its members. fi nance, corporate and commercial, merg- “There are other advocacy groups, ers and acquisitions and restructuring and but what the Chamber has been able to do insolvency — further evidence that his is a combination of eff ective advocacy and strength really does lie in numbers. a collaborative philosophy: it gets more Gavin MacDonald is the new Chair of the Halifax MacDonald says this experience has done by working with government, not Chamber of Commerce and given him an extremely strong working against it. We’re not the loudest voice, but plans to focus on sustaining knowledge of good corporate gover- we’re one of — if not the most — eff ective current successes and advocating nance and how to eff ectively run a board, voice in terms of advocating for this city,” for business in his new role. as well as knowledge of the corporate he says.

BUSINESS VOICE 17 COVER STORY

When I look around now, the amount of growth and opportunity I see is breathtaking. It’s hard to not get excited.” — Gavin MacDonald, Chair, Halifax Chamber of Commerce

CONNECTING WITH COMMUNITY He says this is what ensures the voices “This showed that our advocacy Encouraging good business in that are heard properly represent the works — that we’re being listened to.” Halifax happens naturally at the board’s diversity of people, experience MacDonald says the Chamber has Chamber, says MacDonald, as it advo- and expertise. been an eff ective voice in Nova Scotia, cates on behalf of its membership. “There’s no point of having people on Premier Stephen McNeil’s announcement “We try to be the voice of business in your board if they feel the environment is in February that the province will cut its Halifax … I think there’s an understand- one where they can’t make a contribution. corporate tax rate beginning in April by ing that now, whether we’re speaking to We want them to succeed and, as Chair, it’s two points, bringing it down to 14 per cent. the city, the municipality or the province, my role to ensure that they can,” he says. The announcement also revealed the we are speaking for the [more than] small business tax rate was cut by 0.5 of 1,700 businesses that are our members,” WHERE IT’S WORKED a point from three to 2.5 per cent. he says. Ensuring all voices are heard has “This number is more in line with Membership at the Chamber has led to successes past and present, says the national average and recognizes remained strong in the last few years — MacDonald, pointing to one that comes we need a tax and regulatory structure something MacDonald says stems from to mind for many when thinking of red that refl ects the 21st-century world. I’m a diverse list of reasons that are diff erent tape and business: the change to Sunday not saying we alone caused all of that to for each business that becomes a mem- shopping rules in Nova Scotia, which he happen, but this shows we are part of the ber. With there being many ways a mem- says came after repeated conservations dialogue in our community,” he says. bership benefi ts businesses, MacDonald the Chamber had with governments of all MacDonald says the city and its says it can be multiple reasons they levels starting as far back as early 2000. business development is a far cry from the choose to get involved. It’s an area he says the city, municipality Halifax he fi rst moved to in 1993. With a “There are tangible savings, access and province have continued listening record-breaking year under its belt and to programs and services and advocacy to the Chamber on as more and more a focus on both crunching numbers and opportunities that come with being a red tape is lifted to foster better business supporting ventures to grow future suc- member. When you pool your voice with conditions. cesses, MacDonald sees no reason why 1,700 others, you can have an impact,” “This change came after a long time this year should be any diff erent. he says. spent highlighting redundant regulations “I remember sleepy old Halifax with MacDonald says another key of and how they hold back businesses. The no buildings, no development and noth- the Chair’s role is ensuring to not only Chamber led the charge and showed gov- ing going on. When I look around now, advocate on behalf of businesses, but to ernment that changing Sunday shopping the amount of growth and opportunity ensure all directors on its board feel they hours would result in red tape reduction,” I see is breathtaking. It’s hard to not get are able to make eff ective contributions. says MacDonald. excited,” he says. Q

18 MARCH 2020 RESPONSIBLE BUSINESS

Ecology Action Centre The right thing to do Prioritizing the environment key to responsible, sustainable business By Sara Ericsson

ne man’s trash is another man’s A CIRCULAR APPROACH Oreusable, reducible or recycla- Willison runs Junk Works, a full and ble material. Just ask Chris Willison, self-service junk hauling and removal Co-owner and Director of Junk Works for both residential and commercial cus- Halifax, which he started with the idea I wanted to start a tomers alongside his fellow Co-owner, of one day passing it onto his son and business that my Director and wife, Sherry. Willison daughter. He says he knew from the says that despite many of his industry moment he thought of the idea that children [Andrew competitors claiming to recycle much of there’d be no point in starting it unless and Emma] could the materials they collect, the evidence it operated under what he’s dubbed “the he’s seen doesn’t back that up. The Junk proper and right way” to run a business: one day run — it Works business utilizes a warehouse focusing on being environmentally wouldn’t have been space outside its facility, where the items responsible so that the business can sus- its trucks have collected are brought and tain itself and the environment. right if it wasn’t then separated into materials that can be “There was no way I was going to environmentally reused, repurposed or recycled. Willison start a business [otherwise]. I wanted to says the percentage of materials he is able start a business that my children [Andrew responsible.” to repurpose in some way can reach as and Emma] could one day run — it high as 90 per cent as its staff sort materi- wouldn’t have been right if it wasn’t envi- — Chris Willison, als into categories like metal, paper, ronmentally responsible,” says Willison. Co-owner & Director, textiles, furniture and appliances. “There’s a lot of waste going on in the Junk Works Halifax The Junk Works website states raw world. But the more we can divert and materials from these collections can later keep out of landfills, the more we do our be used to manufacture items including bit, the more normal it becomes. This is a car bumpers, paper towels, newspapers, fundamental pillar of our business.” steel cans, laundry detergent bottles,

BUSINESS VOICE 19 RESPONSIBLE BUSINESS

Contributed Chris Willison is the Co-owner and Director of Junk Works Halifax, a full and self-service junk hauling and removal business for both residential and commercial customers. As they work to divert materials from landfills, Willison says he’s able to reuse, repurpose or recycle up to 90 per cent of a truckload of materials. plastic, aluminum and glass containers. and climate action in another way — the Willison also aims to donate all development of a climate plan for the items — common items include books, whole of HRM called HalifACT 2050: pots and pans and clothing — that are fit Acting on Climate Together. The munic- for reuse. ipality’s website states this plan will aim “You can begin to see … that by to reduce emissions through energy the time you’ve diverted the things into You can begin to see … conservation and converting to clean different avenues, there’s very little that that by the time energy sources and will include a series goes into the landfill,” he says. of public consultations where people can This approach of reusing or repur- you’ve diverted the offer their thoughts on how to make the posing items is one that Ecology Action things into different HRM a low-carbon municipality. Centre Community Energy Co-ordinator McMorris says all businesses and Meghan McMorris says forms part of the avenues, there’s very community members should feel encour- basis of the circular economy concept, little that goes into aged to engage in such consultation pro- within which reused, repurposed and cesses, as it is their opportunity to have recycled materials remain circling within the landfill.” their voices heard. She also commends an economy instead of new materials — Chris Willison, the province for its work on passing the being processed into new items. Sustainable Development Goals Act, or “It’s cutting down on the carbon Co-owner & Director, Bill 213, which aims for Nova Scotia to footprint that comes along with process- Junk Works Halifax reduce its emissions and become net-zero ing new materials,” she says. by 2050. While such an economy has not “This sets Nova Scotia businesses up yet caught on locally, McMorris says to … participate in a sustainable, circular the Halifax Regional Municipality has economy, or what I call the climate busi- been honing its focus on environment ness,” she says.

20 MARCH 2020 RESPONSIBLE BUSINESS

CHALLENGING, BUT REWARDING McMorris says seeing government develop plans and specific targets to prioritize the environment is something that is coming at a time when an unprec- edented acceleration of climate change is being seen. The time to act is now and she is hopeful such targets help lead the way for more businesses and organiza- tions to follow. “We need such a framework in place. Through HalifACT 2050 [and its consultation process], businesses can come to the table, show how they and their bottom dollar are impacted and specify what they need going forward to ensure their business and the economy as a whole is sustainable and continues to thrive,” she says. McMorris says such systemic changes are not typically easy for busi- Action Centre Ecology nesses to implement, as their respective Ecology Action Centre Community Energy Co-ordinator Meghan McMorris says the HRM approaches must sometimes be com- and province are both taking climate action through plans to lower their carbon footprints pletely reworked to create a strategy and eventually become carbon neutral. that fits with the province’s goals and municipality’s soon-to-be finalized Through HalifACT 2050 [and its consultation process], environmental plan targets. But with these governmental bodies leading the businesses can come to the table, show how they and their way and providing a framework within bottom dollar are impacted and specify what they need which they can plan their approach, there is hope that many will further hone going forward to ensure their business and the economy their focus and see the benefit of buying as a whole is sustainable and continues to thrive.” into climate action and decreasing their carbon footprints. — Meghan McMorris, “It’s important to acknowledge that Community Energy Co-ordinator, Ecology Action Centre business as usual is very different from how we need to be doing business going forward,” says McMorris. “Historically, society has always talked about busi- ness and environment in a way that it’s business versus the environment, but economists worldwide, particularly last year, acknowledged that an economy that degrades the environment is an unsus- tainable economy. We must look at this and look at changing our ways.” While the theory behind environ- mental responsibility is a great one, Willison says it is not always simple for businesses to prioritize it above all else. He also says this reason is why much of his industry competition doesn’t. 123RF “It’s easier to get what we collect Chris Willison says newspapers are among the many items that are made from recycled and take it straight to a dump and it’s or repurposed materials. definitely more work to do what we do. Separating, recycling and donating mate- But Willison says Junk Works will “We can go on consuming items, rials takes work, investment and time. continue persisting, as he and his team but eventually we’ll run out of every- It’s a constant balancing act between the members are passionate about doing thing we want. So it just makes sense cost of labour, the time required to sepa- their part for the environment and see that rather than continuously taking rate materials and the money we get from prioritizing it as the right and proper everything for granted, that we stop and diverting materials,” he says. thing to do. think,” he says. Q

BUSINESS VOICE 21 PROFILE

The 40-member team at Revolve work to provide scalable, nimble and digital-first solutions for enterprises of all sizes. Photos Contributed Building brands Revolve helps clients communicate clearly with customers By Erin Elaine Casey

randing is about helping an Today, Revolve is a full-service Borganization determine their branding and marketing firm with 40 “secret sauce.” communications professionals offering Phil Otto is Founder and CEO scalable, nimble, digital-first solutions for of Revolve Branding and Marketing. We have that every size of enterprise, from small local “Brand is a combination of reputation businesses to multinational corporations. and expectation,” he continues. “Your wisdom and we “We are very nimble and able to vision, mission, values and purpose are are always quickly adapt to the way society consumes the soul of your brand. Your name, logo information,” explains Otto. “We believe and advertising are the skin of your complementing that small business is the backbone of the brand. Get your business objectives right that with youth. Canadian economy, so we want to make and your brand strategy writes itself.” ourselves accessible to a wide range of cli- Otto is sitting in his office overlook- And stickiness ents, from start-ups to U.S. brands need- ing the Bedford Basin with newly-minted ing a Canadian lens on their marketing.” Revolve Vice-President Mike Bardsley. with staff is what “We are a small business ourselves, “It’s important to work from strategy leads to stickiness so we never lose sight of how difficult that first,” adds Bardsley. “Our clients have growth process is,” adds Bardsley. “We something they need to communicate, with clients.” add value for each of our clients, no mat- but they don’t always have the expertise — Phil Otto, ter the size. There’s always an objective or skills to do that professionally and we can work together to reach, whether Founder & CEO, effectively. We’re a partner who’s focused it’s revenue growth, sustainability or on their objectives and success.” Revolve Branding reaching new markets.” “Our strength is that we’re brand and Marketing Values are what makes Revolve tick, strategy first, and that informs our cre- whether it’s serving clients or serving the ative approach,” says Otto. “We were the community. “Our values are strategic, first to start practicing branding 25 years creative, uncomplicated, initiative and ago when everyone else was still talking caring,” says Otto. “We believe that the about advertising.” measure of a society is how well it takes

22 MARCH 2020 PROFILE care of its weakest citizens. We invest heavily in making Halifax and Nova Scotia a better place.” If you’ve been to a major event in Halifax in recent memory, you probably have a sense of how those values are put into action. Revolve supports the IWK Foundation, Hospice Halifax, Halifax PRIDE, the Children’s Wish Foundation, the Arthritis Society, the Mental Health Foundation, Junior Achievement, the TEMA Foundation and long-time client TIMBER MART’s Timberkids Charitable Foundation, of which Otto is Board Chair — just to name a few. In addition to supporting causes important to clients and the community, Revolve encourages its team to get involved in changing the world. It’s a great way to build a healthy corporate cul- ture. “It’s a very informed and engaged group of smart people who care,” says Bardsley. “We often match donations contributed by our staff.” It’s all part of creating a cohort of people who work together to bring the Phil Otto, Founder and CEO and Mike Bardsley, Vice-President of Revolve Branding and Marketing. best possible strategy and solution to the client. “Being able to work with people The attention on building our culture and making sure you like and respect, and understanding each other’s skill sets so you can set each this is a good place to work is never complete.” other up for success is so important,” he continues. “The attention on building — Mike Bardsley, Vice-President, Revolve our culture and making sure this is a good place to work is never complete.” The strength of a diverse team is key ago I still deal with: TIMBER MART working relationship with Otto over to Revolve’s own secret sauce, according and Kohltech Windows & Entrance 16 years. “When I started this business, to Otto. “We have lots of staff in their Systems — I’d take a bullet for them. I wanted it to be a 100-year business, not 20s, 30s and 40s. We’ve got good stick- We’ve had a wonderful relationship with just about me or my lifespan,” says Otto. iness with staff, which means we’ve had Supplement King, and helped this small “Part of it is legacy. The other part is you people here for 20 years or more, which local business become a national player don’t hire a bunch of staff and give an end is kind of unheard of in this industry. with 55 stores across North America.” date to that. We’ve got a lot of talented We have that wisdom and we are always Supplement King Founder Roger King people who’ve put their hearts and souls complementing that with youth. And recently won Gold in the Business Leader into this, and we have a responsibility to stickiness with staff is what leads to stick- of the Year category at the Halifax them and to our clients.” iness with clients.” Chamber’s Business Awards. “My time with the Revolve crew has “We have to be able to pivot based “We look for clients who see us as been filled with growth and change,” on how society consumes information — a partner, not a vendor, who are nimble says Bardsley. “This fuels my growth and it’s a digital world. We have social media and entrepreneurial in their own style Revolve’s growth. Phil and I balance each content creators, strategists, writers, and process, have an element of trust other out. We have similar values but a developers, photographers, videogra- and are in it for the long run,” adds Otto. different way of doing things.” phers and animators. We get it.” “We’re fortunate to work with some big At the end of the day, both Bardsley Bardsley agrees. “Our clients need brands like Deloitte, Red Wing Shoes and and Otto believe in the power of effective to look good in their digital spaces more Polaris. We also work with local busi- branding to transform. “Effective brand- than ever, and it changes so quickly — we nesses like SONA, a merchant services ing comes from a solid business strategy need the right people to add value, and company that won Silver in the Chamber’s and healthy business culture, not design we have them.” Small Business of the Year category this and not advertising,” says Bardsley. “It’s Revolve’s client list includes an year, and companies like Dogtopia, Trim foundational to your operations and your impressive array of local, national and Landscaping, Meta and CBCL.” ethics. It’s who you are and how you do international businesses. “We like Revolve continues to evolve. everything.” Q working directly with decision-makers Bardsley just came in as an equity part- to make things happen,” says Bardsley. ner and Vice-President in December, a Learn more about Revolve at “The two clients I started with 16 years natural evolution from his strong revolve.ca.

BUSINESS VOICE 23 TRENDS A growth mindset Cultivating positive thoughts to harvest optimism and improve business

Instead of saying: “this is how we have always done it,” try saying “this is how we’ve always done it, but let’s see if there is a better or a different way of looking at things.”

FLORIA AGHDAMIMEHR RECOGNIZE YOUR POTENTIAL

Our mindset is our mental inclination Seek to understand, learn and positive culture, but it needs to be woven Par or our frame of mind. A collection of our grow rather than defending, blaming or into the fabric of how a company does thoughts form our beliefs and our beliefs protecting. As long we are focused on business. It is about looking at new ways form our attitude, which results in how we how we got where we are, how painful it of thinking or doing things and less about act and feel. Research points to attitude was to get here or how difficult it is to get same old routine. It is how you train your as the secret ingredient that gives us the ahead, our ability to see all the solutions team — problem solve, communicate, power we need to change our minds. that may be readily available become reward or promote. It is how we view Most people want to grow but are not clouded. failure and success. Over the years, so keen on change. But the change can be It is important to acknowledge I have developed my own dictionary simple if you stop practicing a fixed mind- challenges, but then start to focus on omitting phrases that do not serve me, set and start practicing a growth mindset. where you want to be or what you want to and frankly, I’d love to omit the word That means changing tunes a bit. achieve. Research confirms complaining “failure” from all of our vocabularies Instead of saying, “this is how we have rewires our brain to become negative. because failure is only a stepping stone to always done it,” try saying, “this is how Choose the mindset of optimism your success! we’ve always done it, but let’s see if there rather than pessimism, collaborate By changing the way we speak is a better or a different way of looking at instead of competing. Build more trust and think, we change our mindset and things.” with your team and customers. Be less attitude. Before you know it, things start Traditionally, workplaces tend to judgemental and more appreciative. changing in business, at work and in life. have an adversarial “us versus them” Be enthusiastic instead of complaining Don’t be a statistic, create new statistics. culture. Most people and workplaces focus or comparing. Successful leaders are on who is to blame when trying to resolve doing things differently, by choosing why things are not working, or maybe their thoughts carefully, deliberately Floria Aghdamimehr is your catalyst believe a resolution is too difficult to and consciously being more confident, from information to transformation achieve — but this is the fixed mindset. rather than feeling threatened — and and has solutions-based focus and Instead, we must try practicing the those leaders are the ones who find the offers gratitude at work online training. growth mindset — we can’t have a happy solutions! She has developed the performance life with a negative mind, and this applies Carol Dweck, from Stanford unleashed program, enhancing trust in both a workplace setting and our per- University has devoted over 40 years to and respect for engaged teams sonal lives. It is vital to enjoy the journey growth-mindset research initially for the that collaborate working towards from where we are to achieving our goals. education system. However, her ideas productivity and innovation. She is the Assigning blame kills inspiration and have since made their way to Fortune 500 leading expert and your co-creative does not build trust, try to cultivate posi- companies and have seen great success partner in helping your create new tive thoughts and soon you will learn that upon proper implementation. habits, in order to create your own you have harvested optimism. Many workplaces talk about a success!

24 MARCH 2020 TRENDS

The balancing act 123RF How establishing work-life boundaries can improve business

Why should senior leaders embrace So, where does work-life harmony their own health? begin for our senior leaders? Consider the last time you flew It begins with a calendar to help set on an airline. In the unlikely event of work-life boundaries. cabin decompression, all passengers are Using a calendar to simply schedule instructed to don their own oxygen mask meetings is limiting. Yet using an inte- rker Byrd/UnSplash before aiding the person sitting beside grated work-life calendar allows one to them, even if that person is a child. In also include time to exercise, important other words, you are no good to any- events to attend with children or even one else if you are overcome by smoke that hour on Sunday evening to prepare inhalation. for the upcoming work week. Having this The same holds true for the health time visible — to yourself and others — LINDA LEWIS-DALY and well-being of a leader. helps protect important time for family, GOODLIFE WORKPLACE By taking care of yourself, you can work and leisure. An integrated work- WELLNESS CONSULTANT take care of others. By taking care of life calendar lets you create boundaries yourself, you can influence others to do around what is negotiable and non-nego- the same. You can better lead others and tiable to achieve better balance. In today’s work environment, it’s dif- make wiser decisions for the business. Seeing leaders actively participate in ficult for employees to achieve and main- We all have multiple roles in life. their organization’s wellness programs tain good health. High calorie, sugar- Being a senior leader is no exception. In shows employees it’s OK for them to laden and fatty food is cheap and easily addition to their work responsibilities, take advantage of these programs. It accessible, green spaces are dwindling they may be partners, parents, sons or can also encourage other managers to and most jobs unknowingly promote daughters, community leaders, men- make time at work for their own health chronic stress. For many employees, espe- tors, volunteers and more. Just as the improvement. cially senior leaders, there’s an expecta- combination of these roles differs from A healthy work-life balance starts tion they will travel frequently for their one person to another, so too does each at the top. Senior leaders play a powerful jobs, which can take a toll on their health. individual’s concept of work-life har- role as role models for healthy habits Working Canadians spend up to nine mony. Work-life harmony is about how in the workplace and they are better hours a day being sedentary, whether it’s one feels at any given moment and can be equipped to lead when they are car- sitting at their desks, behind the wheel very subjective. ing for their own mental and physical or on a plane. The remainder of time We all have our own ideas as to what well-being. they’re caring for kids, doing housework is comfortable, tolerable and acceptable. or socializing. This leaves very little time We all have our own unique balance. Learn more about leadership, for healthy habits. What it takes to strike that balance is innovation and emerging workplace Companies that invest in the overall bound to shift and change. What we wellness trends at the GoodLife Fitness well-being of their employees create a sup- need to achieve work-life harmony is Health & Wellness Leadership Summit portive workplace culture. These compa- different at different stages of our lives in Halifax May 12, 2020. Seating is nies have greater customer or stakeholder and careers. limited. Visit goodlifeatwork.com/ satisfaction. But it only works if senior leadership-summit/events and register managers take the lead in a visible way. today.

BUSINESS VOICE 25 TRENDS Embracing changes Is it time for your business to adapt to 21st-century technology?

GORDON HASLAM PRESIDENT & CEO, LEDGERS CANADA

Some things never change, or they change very slowly. Take for instance your bookkeeping and financial reporting. Sound familiar? You have a bookkeeper, perhaps a relative or friend, and that individual enters transactions, creates 123RF payments, post invoices, etc. You also have a payroll service pro- Yes, change can be frightening, but change is inevitable. vider that calculates payroll, remits taxes and produces various payroll reports. So what are you waiting for?” This is the routine throughout your fiscal year, you then box everything up, take it to your accountant and wait. Then, several months later, you receive your So, perhaps it is time for the account- Do you fear cloud technology? financial statements, tax returns and a ing industry to change and time for your Don’t — you’re already using it! If you use big bill. business to start benefiting from the online banking, download utility bills, This system has been around for advantages of cloud technology. use email or the internet, you are already decades and has not changed. It is what Here are just a few of those benefits: using cloud technology. In fact, if you are bookkeepers and accountants are used 1. The ability to access your financial reading this, you might have received it to — and why fix a system than isn’t nec- information from virtually via cloud technology. essarily broken? anywhere. Think about it, when online banking But sometimes things that aren’t 2. It allows you to automate common first came about, you likely feared it too. broken can still use a bit of change. Why? processes and save a tremendous But now, could you imagine not having Reason 1: This system is inefficient, amount of time. the ability to pay bills online? What about prone to error and does not provide you 3. Through this technology you are able your debit card? Do you even carry cash with timely financial information. to mitigate the risk of missing and anymore? Reason 2: This system is not cost lost information. Yes, change can be frightening, but effective — you are essentially paying 4. It allows you to receive timely change is inevitable. So what are you three different people for providing simi- financial information and your data waiting for? lar services. is virtually always up to date. Reason 3: Technology is frightening 5. You’ll be able to eliminate the need to many individuals, whereas this system for data backups, software If you are ready to bring your business works — sort of. installations and upgrades. into the 21st century, call us today at However, things do change and peo- 6. And most importantly — you’ll 1-855-LEDGERS or email clientcare@ ple do adapt. Remember when debit cards save money. Automation speeds up ledgers.com for more information. were first introduced? Nobody would use the bookkeeping process, and saving Our team of specialists will make your them — now, hardly anyone carries cash. time always means saving money. transition to the cloud painless.

26 MARCH 2020 WORKING FOR YOU

123RF Research your market Discovering the differences between anecdotes and data

While there are many inexpensive ways to do ‘DIY’ research, it’s important to consider that professional researchers are experts in designing questions, developing a methodology, creating a sample of individuals to speak to and most importantly, analyzing data in an objective way.”

based on an anecdote or two can be risky that quantitative research collects the for any organization. numbers, providing a measure of opinion, Another important point for any while qualitative research captures the company or organization to consider “why” questions at a deeper level. There is the difference between measuring are many ways we can capture both of reputation and experience. Perceptions of these types of information. Whereas reputation are often broad and influenced in the past there may only have been by a number of factors, a reflection of telephone interviews and in-person focus “water cooler,” social media and media groups, today researchers have a huge discussion, and these common percep- variety of methodologies they can employ tions may not tell the whole story. For to gather feedback and perceptions, from example, we have regularly tracked online focus groups, engagement and MARGARET CHAPMAN perceptions of health care in Nova Scotia. consultation sessions, mega focus groups Results show that the majority of people with hundreds of participants online, COO & PARTNER, NARRATIVE believe the health-care system is in bad individual in-depth interviews, online RESEARCH, CHAIR OF THE shape — indeed, three quarters say the bulletin boards, online surveys and yes, BOARD, HALIFAX CHAMBER quality of health care in Nova Scotia is even telephone surveys. The thing to OF COMMERCE only fair or poor and over half think it’s remember is that qualitative research getting worse. However, when we ask digs deep to really understand people’s I’m often asked what market people about their own experiences in the views. Moderators have a variety of ways research is and when is the right time to health-care system in the last year, the of asking questions and crafting a session take on a project. I typically tell busi- majority — three quarters — are satisfied to uncover true perceptions. For some, nesses and organizations that market with the services they experienced. Taken quantitative research may be the best way research is the art of understanding what as a whole, these individual positive expe- to find out what’s really going on — what people think, feel and do. Timing and riences of the health-care system offer an the market looks like, how many people methodologies vary widely depending on important perspective, in addition to the feel a certain way and what views exist. an organization’s needs, but it’s an essen- broader views of the health-care system’s While there are many inexpensive tial tool to validate or refute assumptions reputation. It tells us that anecdotes about ways to do “DIY” research, it’s important about a market or target audience, and negative experiences spread quickly to consider that professional researchers to gain a deeper understanding to guide and are very convincing. But individual are experts in designing questions, devel- data-based decisions. A favourite saying experiences tell a different story, where oping a methodology, creating a sample of mine is that “the plural of anecdote many have a positive view of their own of individuals to speak to and most impor- is not data,” and indeed, it is important interaction. tantly, analyzing data in an objective way. to understand if a powerful anecdote or I’m also often asked about the dif- Ultimately, market research can help you two is actually reflective of a target group ference between qualitative and quan- make smart decisions, avoid pitfalls and or not and realize that making decisions titative research. The basic difference is better understand your customers.

BUSINESS VOICE 27 AWARDS SPOTLIGHT

Best business, best fans Fan-favourite soccer club Halifax Wanderers kicking into high gear By Sara Ericsson

alifax knows how to have fun, fans visited shops, restaurants and other momentum is really starting to ramp up. Hespecially at HFX Wanderers FC businesses before and after attending one Our first home game is April 25 and we’re soccer matches. The organization had of the 17 matches it hosted. striving to sell out to 6,000 fans each a great first year as it introduced fans to “We’re successful, which means the game. I think we can definitely make that the city’s new Canadian Premier League businesses around us became more suc- happen.” soccer team and received the award for cessful. Each game helped spike business New Business of the Year at the Halifax development downtown and we expect to THE WORLD STAGE Business Awards. Corporate Partnership see even more of that this season,” One thing fans can look forward to and Retail Director David Finlayson says he says. this year is some new faces that will grace the organization’s stellar first year and The organization finalized its game the Halifax field as the organization award win wouldn’t have been possible schedule and held a kick-off event to continues adding top talent to their roster were it not for the fans supporting as they release its new jerseys in March. Its — something Finlayson says fan support, have with sold-out games full of ener- players arrived in Halifax on March 1 alongside local and league sponsorship getic crowds and loud cheers. to immediately begin training in the partners, has ensured is possible. “Our success has been fan-led — two months before the season’s start. He says this support has also allowed they pushed for the team to get here and Finlayson says this is also when things for additions to the stadium, which now their passion for the team is what drives hit the ground running and remain that features a new family seating section at this all forward,” he says. way until October, when playoffs start. its grounds, as well as a separate pre- Finlayson says that the league currently mium bar and cabana section. GROWING A LEAGUE has eight teams across Canada and that, As its stadium and wider profile Finlayson says winning the award as it grows, so too does Halifax’s level of grow, Finlayson says the team is bringing was a big moment for the organization, as compete. visibility to Halifax on both national and it recognized what it’s so far accomplished “Last year we didn’t end up well in international scales, as its players travel in Halifax. Among its biggest achieve- the stats, but we did well in our field set up across Canada and the league attracts ments to date is the amount of business and fan areas. We have the best fan base, worldwide attention. Finlayson says it has brought to downtown Halifax on the most excitement and the best events with the renowned soccer club Athletica game days, when the more than 5,000 in the league,” he says. “The league’s Madrid buying into the league’s Ottawa

28 MARCH 2020 AWARDS SPOTLIGHT

HFX Wanderers FC player Alex De Carolis drives the ball at a game in Edmonton.

Photos: Trevor MacMillan/HFX Wanderers FC

team shows it’s on the radar of top clubs and that Halifax could soon garner more interest. “We’re talked about in the conversa- tions of people around the world who are looking for the sport’s next hot location,” he says. “We’ve also had people fly in from the [United Kingdom] to watch a game, so we’re looking forward to that happening more often.” Finlayson says the league is looking to add more teams in Canada to in turn further grow opportunities for tourism and investment. He says these areas will also grow thanks to Canada being named host for the 2026 FIFA World Cup and that this announcement, combined with the Wanderers’ arrival in Halifax, has already contributed to a soccer registra- tion increase in Nova Scotia. “We want more kids playing the sport and know this will help build that number up. We want these kids to love soccer and for more people to check out the sport as we lay a foundation for all of our fans to have an amazing time at our games,” says Finlayson. Q

BUSINESS VOICE 29 WORKING FOR YOU

Discover Halifax Discover Halifax Simple solutions How one cup of coff ee could help retain graduate talent in Halifax

talent is the key to reaching Halifax’s Connectors are you and me. They’re economic growth target of 550,000 business owners and operators, man- residents by 2031. Fortunately, according agers, civil servants and community to a study done by Narrative Research leaders. It’s as simple as having a cup of on graduate retention, 82 per cent of our coff ee and a chat with a Connectee, and post-secondary graduates want to live in then introducing them to three of your Nova Scotia if provided the right oppor- contacts. tunities and support. The program has been so success- Imagine how Halifax would look ful in retaining talent over its 10-year and feel if more of these young people history that it has been replicated in stayed and put down roots. Our talent 33 Canadian communities, including pool would be broader and deeper, regions throughout Nova Scotia (Western WENDY LUTHER supporting business development and REN, Valley REN, Northern Region and PRESIDENT & CEO, growth. There would be greater demand Cape Breton). for goods and services, providing new Through the Halifax Partnership’s HALIFAX PARTNERSHIP customers and clients for our businesses. new Connector+ app, we are expanding We would continue to see record popu- the reach of our face-to-face Connector Halifax is fortunate to have a wealth lation and youth retention numbers and Program, which currently works with of young talent; the city is full of both increases in GDP growth. hundreds of graduates a year. Our goal is local and international graduates with Halifax has the potential to become to connect thousands of post-secondary drive and enthusiasm, making an incred- one of the best cities for young talent to graduates to business communities and ible impact on our businesses, commu- start and grow their careers. Together, career opportunities throughout Nova nity and economy. we can make this happen. Scotia. Every year, 35,000 students study Our collective job is to help young If you’re not already a Connector, at Halifax’s post-secondary institutions, talent connect to our business commu- I encourage you to become one. Sharing including 7,500 international students. nity so they can fi nd meaningful career your knowledge and network with gradu- More than 7,300 graduate annually opportunities. The Halifax Partnership’s ates makes a signifi cant and meaningful with a world of opportunities before Connector program is a simple and impact on their lives and our city and them. And Halifax is competing with highly eff ective way to achieve this. This province. cities globally that off er attractive career intentional networking program matches options, an excellent quality of life and young talent (Connectees) with estab- You can download Connector+ cost advantages — all things that are lished business and community leaders from the Google Play or Apple App important to young professionals. (volunteer Connectors) in their fi eld who Store or join the face-to-face program Attracting and retaining young help them build their local network. at www.halifaxpartnership.com.

30 MARCH 2020 WORKING FOR YOU

Presenting Sponsor:

2020 HALIFAX BUSINESS THANK YOU! AWARDS Halifax Convention Centre January 23, 2020

he Halifax Chamber would like to Tthank all of our sponsors, partners, guests and fi nalists for an extraordinary 2020 Halifax Business Awards celebration! The room was fi lled with excitement as we celebrated the awards’ 20th anniversary with 700 of our closest friends. A big congratulations goes out to all the fi nalists and winners.

NOMINATIONS SPONSOR: PREMIER GALA PARTNER:

CATEGORY SPONSORS:

HOST SPONSORS:

PRINT SPONSOR:

Nominations for the 2021 Halifax Business Awards ARE OPEN! Nominate at halifaxchamber.com/awards.

BUSINESS VOICE 31 Next Level Governance for the NEW NORMAL

JOIN CANADA’S LEADING DIRECTOR EVENT OF THE YEAR 2020 KEYNOTE SPEAKERS

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To align your organization with the largest gathering of Directors in Canada, contact Michael Weisdorf – Director, Sponsorships at [email protected] or 416.593.7741 x233.

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1.877.593.7741 x250 [email protected]