CHAMPIONING OUR CUSTOMERS
Retailer of choice – р21
Making healthier choices – p22
Sourcing with integrity – p24
Cutting-edge analytics – p26
ANNUAL REPORT ISSUE 2018 CUSTOMER FOCUSED
CONTENTS 02 Chairman’s statement Corporate governance Financial statements Appendices 04 C hief Executive 56 I ntroduction from 90 I ndependent auditor’s 138 Companies subsidiaries Officer’s review the Chairman report 138 List of cities as of 06 At a glance 58 Board of Directors 93 Statement of 31 December 2018 08 Highlights 62 S enior Management management’s 140 Glossary 09 Key events team responsibilities for the 141 Further information preparation and approval 10 Where we are 66 O ur corporate 142 Cautionary statements of the consolidated Business model governance framework 12 financial statements and Strategy 74 Board Committees 94 C onsolidated statement Market overview 89 Relations with 14 of financial position Operating review shareholders 18 Consolidated statement 89 Responsibility statement 95 28 C orporate social of profit or loss and other responsibility comprehensive income 42 Financial review 96 C onsolidated statement 46 P rincipal risks and of cash flows uncertainties 97 Consolidated statement of changes in equity 98 Notes to the consolidated financial statements
The retailer of choice P.21 01 LENTA ANNUAL REPORT AND ACCOUNTS 2018
STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICES
How we create value
Russia’s largest hypermarket retailer
Private Price-led label hypermarket range model – low cost execution
Helping our customers live better lives by providing great value products Flexible & Local and a superior shopping adaptable sourcing P.12 experience. formats
Product Data insight range through loyalty card
P.Catering for all tastes22 Developing private label P.23
Cutting-edge analytics P.26 02
Chairman’s statement PROGRESS IN A CHALLENGING ENVIRONMENT
The key to Lenta’s continuing success is our robust and flexible business model. It underpins everything we do and forms the basis for our decision-making and planning processes.
In a difficult year, Lenta delivered a good performance. 2018 was characterised by economic headwinds and dwindling consumer confidence – all of which presented the retail industry with considerable challenges. Consistent execution of our strategy and a clear understanding of our customers’ requirements ensures that the products on our shelves are appealing, affordable – and of high quality. MANAGEMENT CHANGES Our senior management team implements the strategies set by the Board. During the year we made several changes to this leadership group.
After nearly a decade, we have a new Chief Executive Officer: Herman Tinga, following the departure of Jan Dunning. Herman was formerly Lenta’s Chief Commercial Officer; he played a leading role in building our world-class commercial operations and nobody knows our business better.
In April 2019, Rud Pedersen took over from Jago Lemmens as Lenta’s Chief LENTA IS A ROBUST Financial Officer. Rud’s excellent track BUSINESS – AND IT HAS record and business acumen made him A BRIGHT FUTURE the outstanding candidate for this role. We appointed Dmitry Bogod as Chief Strategy Officer. With his experience of Russian and international retailers, John Oliver Dmitry has exceptional credentials – and Chairman will ensure that we have greater clarity of purpose and a sharper strategic focus across the Company. 03 LENTA ANNUAL REPORT AND ACCOUNTS 2018
STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICES
Full year sales (RUB) 413.6bn
Ruslan Isamailov was promoted to At the AGM in June, we welcomed Julia In the year ahead Lenta plans to focus Supermarket Format Director and will Solovieva to the Board. She has already its efforts on improving performance be responsible for implementing the brought fresh perspective and insight to and efficiency. The Company retains development strategy and improving the our discussions, thanks to her extensive its focus on prudent capital allocation – operating model for this format. Russian and international experience in and decision-making will favour those the digital, media and telecoms sectors. initiatives and activities that deliver strong Digitalisation is transforming the retail Julia replaced Anton Artemyev, who had returns on investment. sector, making the shopping experience been a Director for the last five years. more convenient, more enjoyable and As this report goes to press, the increasingly personalised. This is a key ownership structure of Lenta is changing. priority area for Lenta and – with the OUR PEOPLE On 1 April, Severgroup agreed to appointment of Sergey Korotkov as Chief We are extremely lucky to have such purchase the 42% share in Lenta owned Information Officer – we are evaluating a talented and dedicated workforce. by TPG and EBRD. The transactions are new and exciting ways to engage with Whenever I meet our employees, I am expected to close by 1 May, triggering an our customer base. always impressed by their commitment immediate Mandatory Tender Offer by to the Company and pride in what they Severgroup for the remainder of Lenta’s The members of our refreshed senior do, which exemplifies the Lenta spirit. shares. team bring experience, energy and I am grateful to them all for their hard enthusiasm to their new roles. I have Whatever the outcome of this process, work and loyalty. every confidence they will inspire their I wish to place on record my immense colleagues and that – notwithstanding pride in the Company and all that it the prevailing tough conditions – Lenta LOOKING FORWARD has achieved. We have built a robust, will thrive under their leadership. In 2018, Lenta delivered a creditable dynamic business, which I believe has a performance in tough circumstances bright future. It has been my privilege to CORPORATE GOVERNANCE – although it fell short of our own serve as its Chairman. expectations. The retail environment As effective guardians of the Lenta remains intensely challenging; hence brand and its reputation, the Board is we have reined-in our aggressive John Oliver committed to upholding the highest short-term growth ambitions. However, Chairman standards of corporate governance. we are confident that the efficiency Lenta is fortunate to benefit from the improvements now underway will considerable experience and knowledge facilitate a return to more vigorous of my fellow directors, who are unafraid expansion in due course. to scrutinise, challenge and dissect every issue we consider, which is exactly as it should be. 04
Chief Executive Officer’s review STRENGTHENING OUR POSITION
2018 was a challenging year for Lenta – and the retail sector overall. Our financial results were impacted by the weakness in the third quarter, but we recovered strongly towards the end of the year – and have seen this momentum continue into 2019.
THE MARKETPLACE The macro and consumer environment were tough last year – and the Russian economy remained under pressure into 2019. Western sanctions and a weaker Rouble pushed prices up – and disposable incomes were hit by increases in energy tariffs, fuel and transport costs. Against this background, competition amongst retailers inevitably escalated, with excessive selling space growth combined with high levels of promotional activity.
The battle to secure – and retain – the loyalty of consumers with squeezed household budgets is intense. Successful players must therefore be innovative and agile if they are to anticipate and respond to changing shopping habits. In the face of growing competition, Lenta’s customer-focused initiatives during the year helped to ensure that we kept our offer relevant, appealing and affordable. 2018 PERFORMANCE Despite the tough environment, Lenta achieved market-leading profitability. WE KEPT OUR OFFER RELEVANT, Our full year sales grew 13.2% to RUB 413.6 billion (2017: RUB 365.2 billion), APPEALING AND AFFORDABLE including like-for-like retail sales growth of 1.3%. Our headline sales growth was affected by structural changes in our small wholesale business, but strong Herman Tinga operating cash flows and reduced capital CEO expenditure brought us closer to positive free cash flow. 05 LENTA ANNUAL REPORT AND ACCOUNTS 2018
STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICES
Adjusted EBITDA margin 8.8%
Our total selling space at the year end management team in the second half develop our logistics operations and supply stood at 1,467,482 sqm, up 6.1% on of the year. Dmitry Bogod joined us chain to support our network of stores. 2017. We established a presence in four as Chief Strategy Officer and Sergey new cities in Russia, bringing the total Korotkov was appointed as Chief Towards the end of the year we began to number of cities with a Lenta store to 88. Information Officer. Both bring valuable see the positive effects of these efforts, We opened 13 new hypermarkets and knowledge and considerable experience which will become increasingly evident 38 new supermarkets on a net basis. to Lenta and will help us drive the in 2019. business forward with renewed clarity Lenta has a strong market position and vigour. in hypermarkets and the long-term LOOKING AHEAD fundamentals of this business remain With the appointment of Ruslan Our balance sheet remains strong and very attractive. We also have the right Ismailov in January 2019, we have we are working towards a positive free strategy – and a highly capable team another excellent new leader – for our cash flow position. We will continue to to execute it. Much of our effort in 2018 supermarkets business. He is highly invest in IT and our supply chain, aiming was focused on emphasising the points experienced and knows Lenta well. I to drive sales up and costs down. We of difference between Lenta and its am confident that he and his team will also see opportunities to renovate some competitors. We continued to attract deliver a significant improvement in our of our older stores; implementing new customers away from both federal and supermarkets business model, customer concepts, which should attract new local competitors in 2018 – and our sales experience and financial performance in customers and deliver strong returns. growth outpaced selling space growth. the year ahead. We will continue to grow and strengthen We believe that our supermarkets In April 2019, Rud Pedersen assumed our market position in both store formats, business also has great potential and we the role of Chief Financial Officer, taking but our organic expansion will proceed are well positioned to succeed. While our over from Jago Lemmens. at a slower pace than in prior years. 2018 results were not as good as we had We will, however, continue to evaluate originally expected, growth accelerated attractive acquisition opportunities significantly towards the year end and STRATEGY IN ACTION whenever they arise. The fundamentals profitability improved. This showed that In 2018 we introduced a series of of Lenta’s business are strong and we our work to improve the performance of initiatives aimed at driving sales remain optimistic about the future. this business was beginning to pay off, and increasing our profitability, albeit not as quickly as we would competitiveness and returns. have wished. Herman Tinga We continued to leverage data-driven Chief Executive Officer insights obtained from customers’ use STRENGTHENING OUR TEAM of the Lenta loyalty card. This valuable The increasingly competitive retail information enabled us to refine our environment has sharpened our focus assortment, plan our store layouts and on strategy, innovation and digitalisation. manage our promotional activity. It also To develop and accelerate our activity helped us create new customer-focused in these crucial areas, we made three marketing tools across various media. important additions to our senior Behind the scenes, we continued to 06
At a glance
With 244 hypermarkets and 135 supermarkets, Lenta is Russia’s RUSSIA’S largest hypermarket operator by selling space and the country’s LARGEST third largest food retailer. HYPERMARKET OPERATOR
WHAT WE DO Our conveniently located stores sell a wide variety# of high quality, great value products including food, household goods and clothing.
No.1 hypermarket operator
OUR STRATEGY We have a continuous focus on profitable growth; aiming to balance capital expenditure with strong shareholder returns and a healthy balance sheet. 1 07 LENTA ANNUAL REPORT AND ACCOUNTS 2018
STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICES
No. 3 14.4m 135 food retailer in active cardholders supermarkets Russia Read more on p26 Read more on p20 Read more on p18
244 28,500 45,759 hypermarkets SKUs in a standard people work for hypermarket us (FTE) Read more on p20 Read more on p22 Read more on p31
51 88 1.47m new stores opened cities have at least square metres of during the year (net) one Lenta store selling space
Read more on p20 Read more on p10, 138-139 Read more on p8, 17, 18-20, 43 08
Highlights A YEAR OF PROGRESS
FINANCIAL
Revenue (RUB, bn) Gross profit (RUB, bn) +13.2% +13.5% 2018 413.6 2018 88.8
2017 365.2 2017 78.2
2016 306.4 2016 67.8
Adjusted EBITDA (RUB, bn) Net profit (RUB, bn) 2018 +2.0% –11% 2018 36.6 2018 11.8
2017 35.5 2017 13.3
2016 31.8 2016 11.2
OPERATIONAL
Retail sales Selling space (sqm) +1.3% +6.1% 2018 1.3% 2018 1.47m
2017 0.9% 2017 1.38m
2016 3.9% 2016 1.15m
Stores Active cardholders (m) +51 +17% 2018 379 2018 14.4
2017 328 2017 12.3
2016 240 2016 10.5 09 LENTA ANNUAL REPORT AND ACCOUNTS 2018
STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICES 2018KEY EVENTS
February October October We launched a co-branded loyalty GDR buyback programme The Lenta mobile App was introduced, programme with Raiffeisenbank, which In October we announced a GDR with the number of installations combines our existing loyalty programme buyback programme. Total purchases of exceeding 1.4 million by February 2019, benefits with the bank’s bonus point RUB 981 million were made (0.93% of in the four months following its launch. cashbacks. the GDRs quoted on the exchange at an average price of $3.28). On 2 April 2019, we announced the termination of the programme.
November December December We announced the appointment of Rud New Chief Executive Officer Taking our non-food ranges Pedersen as Chief Financial Officer. Herman Tinga was appointed CEO. to the next level Rud took up the CFO role and became a Formerly our Chief Commercial Officer, We signed a strategic partnership with director of the company on 1 April 2019. he has played a key role in building Li & Fung, a leading global sourcing Lenta’s world-class commercial agency of non-food products. This operations. alliance will enhance the quality of Lenta’s ranges and improve efficiency. 10
Where we are
REACHING NEW 37 CUSTOMERS ST. PETERSBURG x2 6 In 2018 we continued to expand our 7 store network, opening 13 hypermarkets 79 and 38 supermarkets on a net basis. At the end of 2018 Lenta had a total of 379 stores, comprising 244 hypermarkets 14 5, and 135 supermarkets. 7 82 7 64 7 x3 8 7 We entered four new cities during the k year and now have a presence MOSCOW 28 m 69 in 88 cities across Russia. 36 24 48 21 11 80 74 0 9 47 32 40 86 33 12 68 8 61 4 88 2 27 3 78 38 41 16 39 17 72 2 71 42 62 77 70 6 60 76 3 18 42 63 23 8 34 1 Largest hypermarket operator 81 83 13 44 KAZAN 30 by sales and selling space 31 10 NOVOSIBIRSK 73 29 4 1 EKATERINBURG 49 66 x2 87 46 26 KRASNODAR 84 2 1 1st 6 19 ASTRAKHAN 7 Stores 43 20 9 IRKUTSK 379 Hypermarkets Supermarkets 1 Achinsk 1 11 Bryansk 1 21 Ivanovo 3 1 31 Kurgan 1 Cities 2 Almetyevsk 1 12 Cheboksary 1 22 Izhevsk 3 32 Kursk 1 3 Arkhangelsk 1 13 Chelyabinsk 6 23 Kaluga 1 2 33 Lipetsk 2 4 Armavir 1 14 Cherepovets 3 24 Kamensk-Uralsky 1 34 Magnitogorsk 2 5 Astrakhan 2 15 Cherkessk 1 25 Kazan 5 35 Maykop 1 6 Balakovo 1 16 Dimitrovgrad 1 26 Kemerovo 3 9 36 Moscow 25 49 7 Barnaul 3 4 17 Ekaterinburg 4 10 27 Khanty-Mansiysk 1 37 Murmansk 2 8 Belgorod 2 18 Engels 2 28 Kostroma 1 38 Naberezhnye 88 2 9 Biysk 1 19 Grozny 1 29 Krasnodar 3 Chelny 10 Bratsk 1 20 Irkutsk 2 30 Krasnoyarsk 5 11 LENTA ANNUAL REPORT AND ACCOUNTS 2018
STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICES
Key
37 New cities Existing stores
Distribution centres
ST. PETERSBURG