CB4 2018 SPONSOR 18 FULFILLMENT KIT The Orlando Sports Foundation is a non-profit membership organization dedicated to raising funds and awareness for breast cancer research. The OSF hosts several events throughout the year, including its signature event the AutoNation Cure Bowl. Funds raised from their events directly benefit the Breast Cancer Research Foundation (BCRF).
THANKS FOR YOUR HELP The AutoNation Cure Bowl is more than a game. Thank you for being a partner and joining our mission of bringing teams together to find a cure for cancer. In this fulfillment kit, there is important information and details about assets and coverage that made the 2018 AutoNation Cure Bowl a success. TABLE OF CONTENTS Orlando Sports Foundation Events...... 2-7 Cure Bowl Cup...... 2 Strike Out Breast Cancer...... 3 Diamonds Are Forever Casino Night...... 4 Women’s Football Academy...... 5 2019 Events Calendar...... 6 AUTONATION CURE BOWL AutoNation Cure Bowl Week...... 7-19 BENFITTING THE BREAST CANCER RESEARCH FOUNDATION CFE Cure Bowl All-Stars...... 8 (BCRF) Welcome Reception...... 9 Press Conference...... 10 Universal Studios/Islands of Adventure. 11 41 | 24 Feeding Children Everywhere...... 12 FINAL JA Edwards Hospitality Tent for OSF TULANE LOUISIANA Member...... 13 AutoNation Cure Nowl Pregame Tailgate QUICK FACTS and Concert featuring Andy Grammer..... 14 Date: December 15, 2018 | 1:30 pm (EST) AutoNation Cure Bowl...... 15-19 City (Venue): Orlando, Fla. (Camping World Stadium) Social Media Marketing...... 20-25 TV: CBS Sports Network Twitter...... 20-21 Ticket Prices: $25, $50, $150 Facebook...... 22-23 Charity Partner: Breast Cancer Research Foundation (BCRF) Instagram...... 24-25 American Athletic Conference: Tulane Green Wave Digital Marketing...... 26-27 Sun Belt Conference: Louisiana Ragin’ Cajuns Print Marketing...... 28-31 Founded (Year): May 28, 2008 (Fourth) Sports Incentive Fund...... 32-33 Sun Belt Kick Cancer Nets...... 34-35 HOTELS AT UNIVERSAL ORLANDO RESORT News Articles...... 35-41 American Athletic: Loews Royal Pacific Resort AutoNation Cure Bowl Timeline...... 42-45 Sun Belt: Loews Portofino Bay Resort Conferences...... 52-53 Media: Loews Sapphire Falls Resort American Athletic...... 52 Game Officials: Hard Rock Hotel Sun Bet...... 53 Camping Wold Stadium...... 54 BOWL WEEK EVENTS December 11, 2018 7:00 p.m. - CFE Cure Bowl All-Stars (Winter Park, Fla.) December 12, 2018 5:00 p.m. - Welcome Reception (Universal CityWalk) December 13, 2018 12:00 p.m. - AutoNation Cure Bowl Press Conference (Loews BRINGING TEAMS TOGETHER Royal Pacific Resort Convention Center) TO FIND A CURE FOR CANCER. 1:00 p.m. - Universal Studios / Universal Islands of Adventure (Universal Orlando Resort) December 14, 2018 2:00 p.m. - Hospital Visit (Orlando Health UF Cancer Center) CREDITS 2:00 p.m. - Feeding Children Everywhere (Loews Royal The 2019 AutoNation Cure Bowl Sponsor Fulfillment Kit Pacific Resort Convention Center) was written by Nate Blythe and Ashley Germano along with 5:00 p.m. - Battle of the Bands (Universal CityWalk) editorial contributions from Alan Gooch. Mike Foristall of Knight Agency provided the layout for the inside and December 15, 2018 designed the four covers. 10:30 a.m. - AutoNation Cure Bowl Pregame Tailgate and Concert featuring Andy Grammer (Tinker Field) Photos are courtesy of Macbeth Photography, Snap and Play, Aldrin Capulon, Jared East, Jessica Robinson, Sun 1:30 p.m. - Kickoff (Camping World Stadium) Belt Conference, American Athletic Conference, Mountain West Conference, Conference USA, UCF and Orlando Sports Foundation. 1 2018 CURE BOWL SPONSOR FULFILLMENT KIT ORLANDO SPORTS FOUNDATION EVENTS CURE BOWL CUP APRIL 9, 2018 | ISLEWORTH GOLF & COUNTY CLUB
The inaugural Cure Bowl Cup was held on April 9 at Isleworth SPECIAL Golf and Country Club. The golf scramble annually rotates between THANKS: Isleworth and Lake Nona Golf and County Clubs and features Orlando’s community leaders.
2 2018 CURE BOWL SPONSOR FULFILLMENT KIT ORLANDO SPORTS FOUNDATION EVENTS STRIKE OUT BREAST CANCER AUGUST 26, 2018 | BOARDWALK BOWL The Orlando Sports Foundation celebrated a decade of bowling SPECIAL for a cure on August 26. The 10th Annual Strikeout Breast Cancer THANKS: tournament presented by JA Edwards of America at Boardwalk Bowl brought together members of the community for an afternoon of food, fun and information about becoming a member of the Orlando Sports Foundation.
3 2018 CURE BOWL SPONSOR FULFILLMENT KIT ORLANDO SPORTS FOUNDATION EVENTS CASINO NIGHT OCTOBER 5, 2018 | CITRUS CLUB
The Orlando Sports Foundation hosted its annual Diamonds are Forever Casino Night on Oct. 5. The SPECIAL special event brings community members together for an evening of fun and games at the Citrus Club. THANKS:
4 2018 CURE BOWL SPONSOR FULFILLMENT KIT ORLANDO SPORTS FOUNDATION EVENTS WOMEN’S FOOTBALL ACADEMY OCTOBER 21, 2018 | BLOOMINGDALES AT THE MALL AT MILENIA The Women’s Football Academy was a ladies- only morning of football, fashion and fun – and what a success it was! During breakfast, Dr. SPECIAL Annette Khaled, Head of the Division of Cancer THANKS: Research/Professor at the UCF College of Medicine, and Vanessa Echols, WFTV News Anchor, shared the latest research and their personal journeys with breast cancer. There was a tailgate themed fashion show that featured breast cancer fighters and survivors who were escorted by college/retired NFL football players. Looking forward to hosting our second Annual WFA in 2019.
5 2018 CURE BOWL SPONSOR FULFILLMENT KIT ORLANDO SPORTS FOUNDATION EVENTS 2019 CALENDAR CURE BOWL CUP April 8 | Lake Nona Golf & Country Club
CASINO NIGHT July 2019 | TBD STRIKE OUT BREAST CANCER August 18 | Boardwalk Bowl SCOUT SCHOOL August 22 | TBD RACE 2 CURE Fall 2019 | Sanford, Fla.
WOMEN’S FOOTBALL ACADEMY September 2019 | Orlando, Fla. FFVA MUTUAL INVITATIONAL November 4 | Legacy Club at Alaqua Lakes
CURE BOWL ALL-STARS December 17 | Winter Park, Fla. MARCH 2 CURE December 21 | Orlando, Fla.
AUTONATION CURE BOWL December 21 | Orlando, Fla. 6 2018 CURE BOWL SPONSOR FULFILLMENT KIT 7 2018 CURE BOWL SPONSOR FULFILLMENT KIT AUTONATION CURE BOWL WEEK CFE CURE BOWL ALL-STARS DECEMBER 11, 2018 | SHOWALTER FIELD The CFE Cure Bowl All-Star Game was played on December 11 and featured players, training aides and cheerleaders from SPECIAL Orange County and Seminole County high schools at Showalter Field in Winter Park, Fla. The teams are also supplemented THANKS: with players from private schools in the two-county area. The proceeds from the game benefit the Coaches Toy Challenge, which is an annual drive to provide toys for children at Christmas, and the Orlando Sports Foundation.
8 2018 CURE BOWL SPONSOR FULFILLMENT KIT AUTONATION CURE BOWL WEEK WELCOME RECEPTION DECEMBER 12, 2018 | UNIVERSAL CITYWALK The CoventBridge Group Welcome Reception kicked off bowl week at the AutoNation Cure SPECIAL Bowl. The official team party for the Louisiana Ragin’ Cajuns and the Tulane Green Wave THANKS: met at the Universal CityWalk Lagoon and Plaza Stage. Stacy Hanson from CoventBridge Group delivered an impactful speech about her fight and battle against breast cancer. Both teams had an opportunity to explore Universal CityWalk following the event.
9 2018 CURE BOWL SPONSOR FULFILLMENT KIT AUTONATION CURE BOWL WEEK PRESS CONFERENCE DECEMBER 13, 2018 | LOEWS ROYAL PACIFIC RESORT CONVENTION CENTER The Louisiana Ragin’ Cajuns and Tulane Green Wave formally met the media contingent on Thursday morning at the Loews Royal Pacific Resort Convention SPECIAL Center. Each team’s head coach and select student-athletes provided insight on the upcoming AutoNation Cure Bowl, while Breast Cancer Research Foundation THANKS: (BCRF) researcher Dr. Annette Khaled from the UCF College of Medicine provided an update on her work. Both teams posed for photos with the bowl trophy between the two sessions. Louisiana junior linebacker Alonzo Brown and Tulane redshirt senior offensive lineman John Leglue also received Cure Bowl Community Service Soldier Medallions.
10 2018 CURE BOWL SPONSOR FULFILLMENT KIT AUTONATION CURE BOWL WEEK THEME PARK VISIT DECEMBER 13, 2018 | UNIVERSAL STUDIOS / UNIVERSAL ISLANDS OF ADVENTURE
The Louisiana Ragin’ Cajuns and Tulane Green Wave had the opportunity to experience everything that Universal Orlando had to offer on Thursday afternoon. Both teams hit the theme parks at Universal Studios and Islands of Adventure for an unforgettable afternoon of fun with their teammates.
11 2018 CURE BOWL SPONSOR FULFILLMENT KIT AUTONATION CURE BOWL WEEK FEEDING CHILDREN EVERYWHERE DECEMBER 14, 2018 | LOEWS ROYAL PACIFIC RESORT CONVENTION CENTER The J.A. Edwards Feeding Children Everywhere Hunger Project brought the Louisiana Ragin’ Cajuns and Tulane Green Wave together to pack over 20,500 SPECIAL meals for children across the world. Both team’s bands and cheerleaders had spirted performances THANKS: prior to the event due to the Battle of the Bands being cancelled due to inclement weather.
12 2018 CURE BOWL SPONSOR FULFILLMENT KIT AUTONATION CURE BOWL WEEK JAEA HOSPITALITY TENT FOR OSF MEMBERS DECEMBER 15, 2018 | TINKER FIELD The JAEA Hospitality Tent for Orlando Sports Foundation Members was an all-inclusive food and drink area inside the AutoNation Pregame Tailgate and Concert. This was an area for members of the Orlando Sports Foundation to interact and socialize with guests prior to attending the AutoNation Cure Bowl.
13 2018 CURE BOWL SPONSOR FULFILLMENT KIT AUTONATION CURE BOWL WEEK PREGAME TAILGATE AND CONCERT DECEMBER 15, 2018 | TINKER FIELD The AutoNation Pregame Tailgate and Concert featuring Andy Grammer took place on Tinker Field adjacent to Camping World Stadium. The interactive event featured vendor tents, food and beverage for the fans attending the AutoNation Cure Bowl.
14 2018 CURE BOWL SPONSOR FULFILLMENT KIT AUTONATION CURE BOWL PREGAME DECEMBER 15, 2018 | CAMPING WORLD STADIUM
15 2018 CURE BOWL SPONSOR FULFILLMENT KIT AUTONATION CURE BOWL FIRST HALF DECEMBER 15, 2018 | CAMPING WORLD STADIUM
CUMULATIVE DONATION OF $1.1 MILLION FROM BCRF TO DR. KHALED
TULANE 24 LOUISIANA 10
16 HALFTIME 2018 CURE BOWL SPONSOR FULFILLMENT KIT AUTONATION CURE BOWL HALFTIME DECEMBER 15, 2018 | CAMPING WORLD STADIUM
17 2018 CURE BOWL SPONSOR FULFILLMENT KIT AUTONATION CURE BOWL SECOND HALF DECEMBER 15, 2018 | CAMPING WORLD STADIUM
TULANE ROLLS TO VICTORY TULANE 21 3 3 14 41 LOUISIANA 7 3 7 7 24 18 FINAL 2018 CURE BOWL SPONSOR FULFILLMENT KIT AUTONATION CURE BOWL POSTGAME DECEMBER 15, 2018 | CAMPING WORLD STADIUM
TULANE RB DARIUS BRADWELL MOST VALUABLE PLAYER 35 150 2 ATTEMPTS YARDS TD The Tallahassee, Fla., The junior back totaled Bradwell registered native was a work 150 yards on the ground rushing touchdowns of horse in the back field to set a new AutoNation 15 yards and four yards and tallied 35 carries, Cure Bowl record. to propel the Green which was a personal Wave to victory. best and AutoNation Cure Bowl record.
19 2018 CURE BOWL SPONSOR FULFILLMENT KIT SOCIAL MEDIA MARKETING TWITTER Twitter Profiles | 7 of 7
Twitter Audience Demographics
FOLLOWERS BY AGE FOLLOWERS BY GENDER
18-20 2%
21-24 9.2% 21%
25-34 29.9% FEMALE FOLLOWERS 35-44 30.1% 45-54 19.2% 79% 55-64 7.1% MALE Twitter Profiles | 1 of 7FOLLOWERS 65+ 2.5%
Twitter Activity Overview
Men and people between the ages of 35-44 appear to be the leading force among your followers. 626.2k 25.7k 1,274 Organic Impressions Total Engagements Link Clicks
Twitter Stats by Profile
Total Follower Tweets Organic Organic Impressions Engagements Twitter Profile Engagements Retweets Clicks Followers Increase Sent Impressions per Follower per Follower Twitter Audience Growth AutoNation 6,137 16.6% 191 626,160 102.03 25,729 4.19 1,117 1,274 Cure Bowl AUDIENCE GROWTH, BY MONTH
700
600
500
400
300
200
100
0 JAN FEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC 2018
Net Followers Gained
Follower Metrics Totals Total followers increased by Total Followers 6,137
Net Followers gained 874 16.6% since previous date range 20 People that you followed 8 2018 CURE BOWL SPONSOR FULFILLMENT KIT SOCIAL MEDIA MARKETING TWITTER
21 2018 CURE BOWL SPONSOR FULFILLMENT KIT SOCIAL MEDIA MARKETING Facebook Pages | 7 of 7
FACEBOOKFacebook Audience Demographics
Page Fans People Reached People Engaged
BY AGE BY GENDER
13-17 5.1%
18-24 35.8% 68%
25-34 19.2% MALE 35-44 15.8% 32% 45-54 13.7% FEMALE Facebook Pages | 1 of 7 55-64 6.4%
65+ 4% Facebook Activity Overview
Men between the ages of 18-24 appear to be the leading force among your fans. 60.7k 271 42
Top CountriesImpressions Engagements Top Cities Clicks
United States 2,996 Orlando, FL 721 Facebook Pages | 5 of 7 India 1,582 Mumbai, Maharashtra, India 67
IndonesiaFacebook Video Performance 236 Lafayette, LA 63 Facebook Audience Growth PakistanVIEW METRICS 171 VIEWING BREAKDOWNAtlanta, GA 54
LIKES BREAKDOWN, BY MONTH Brazil 60 148 Oviedo, FL 100% 54 ORGANIC 20 ORGANIC FULL VIEWS 539 0% PAID 10 599 ORGANIC PARTIAL VIEWS 0 TOTAL VIEWS 3% Facebook Stats by Page CLICK -10 PLAYS
Total Fan Posts Impressions per 97% Facebook Page Impressions Engagements Engagements per Post Link Clicks -20 Fans Increase Sent Post AUTO PLAYS
-30 AutoNation Cure 5,907 100% 12 60,734 5,061.2 271 22.6 42 JAN Bowl FEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC 2018
Organic Likes Unlikes
Audience Growth Metrics Totals
Total Fans 5,907 Total fans increased by
Organic Likes 40 22 100% Unlikes 2018 CURE56 BOWL SPONSORsince previous date range FULFILLMENT KIT
Net Likes -16 SOCIAL MEDIA MARKETING FACEBOOK
23 2018 CURE BOWL SPONSOR FULFILLMENT KIT SOCIAL MEDIA MARKETING INSTAGRAM Instagram Profiles | 6 of 6
Instagram Audience Demographics
BY AGE BY GENDER
13-17 2.7%
18-24 54% 17.6%
25-34 34% MALE 35-44 24.8% 46% 45-54 14.4% FEMALE 55-64 4.3%
65+ 2.2%
Men between the ages of 25-34 appear to be the leading force among your fans.Instagram Profiles | 1 of 6
Instagram Activity Overview Top Countries Top Cities
United States0 1,319 897 59Orlando, Florida 182 Total Followers Likes Received Comments Received Canada 11 Atlanta, Georgia 31
Brazil 8 San Jose, California 28
Instagram Audience GrowthUnited Kingdom 8 Sanford, Florida 25
AUDIENCE GROWTH, BY MONTHIndia 8 Fort Lauderdale, Florida 22
20
15
10
Instagram Stats by Profile5
0 JAN FEBMARAPRMAYJUNJULAUGSEPOCTNOVDECTotal Follower Followers Media Comments Total Engagements Engagements Instagram Profile2018 Impressions Followers Increase Gained Sent Sent Engagements per Media per Follower
Followers Gained AutoNation Cure Bowl Follower Metrics 0 -100%Totals -1,023 72 1 7,692 1,378 19.1 0 (Business) Total followers decreased by Total Followers 0 100% Followers Gained -1,023 since previous date range People that you Followed 4
24 2018 CURE BOWL SPONSOR FULFILLMENT KIT SOCIAL MEDIA MARKETING INSTAGRAM
25 2018 CURE BOWL SPONSOR FULFILLMENT KIT DIGITAL MARKETING ADVERTISEMENTS
DIGITAL BILLBOARDS (New Orleans, La. and Lafayette, La.)
WEBSITE GRAPHICS
26 2018 CURE BOWL SPONSOR FULFILLMENT KIT DIGITAL MARKETING ADVERTISEMENTS WEBSITE GRAPHICS
27 2018 CURE BOWL SPONSOR FULFILLMENT KIT PRINT MARKETING OUTDOOR BILLBOARDS
DECEMBER 15 KICKOFF 1:30 PM TOGETHER WE CAN TACKLE CANCER
BUY TICKETS BUY TICKETS
DECEMBER 15 KICKOFF 1:30 PM TOGETHER WE CAN TACKLE CANCER
BUY TICKETS BUY TICKETS
28 2018 CURE BOWL SPONSOR FULFILLMENT KIT PRINT MARKETING MAGAZINES
BRINGING TEAMS TOGETHER CB4 TO FIND A CURE FOR CANCER CANCER FACES
18 ITS TOUGHEST PRE-GAME TAILGATE & OPPONENT YET. CONCERT FEATURING// MULTI-PLATINUM RECORDING ARTIST
KICK-OFF 1:30PM INCLUDED WITH GAME TICKET 11:30 AM
1:30 GET YOUR TICKETS TODAY// KICK-OFF FUN FOR THE WHOLE FAMILY! THE FAMILY 4-PACK INCLUDES: • (4) Lower Level Tickets $ /CUREBOWL #WECANTACKLETHIS #ANCUREBOWL • (4) Hot Dogs & (4) 20oz Soft Drinks 99 FAMILY 4-PACK • Assorted Cure Bowl Goodies PRE-GAME TAILGATE & CONCERT// MULTI-PLATINUM RECORDING ARTIST ANDY GRAMMER 11:30 INCLUDED WITH GAME TICKET AM
PRE-GAME TAILGATE & When you purchase tickets through this offer you will receive an email from Fevo GET YOUR TICKETS TODAY// CONCERT FEATURING// one week prior to the AutoNation Cure Bowl MULTI-PLATINUM RECORDING ARTIST with instructions on how to access your /FAMILY4 ANDY GRAMMER tickets through your Cure Bowl account. INCLUDED WITH GAME TICKET 11:30 AM
4TH ANNUAL GET YOUR TICKETS TODAY// AUTONATION 1:30 CUREBOWL// KICK-OFF /CUREBOWL #WECANTACKLETHIS #ANCUREBOWL CB4 CANCER FACES CB4 CANCER FACES 18 ITS TOUGHEST 18 ITS TOUGHEST OPPONENT YET. OPPONENT YET.
With you in the stands, we can fuel the Breast Cancer Research Foundation (BCRF). Join the KICK-OFF 1:30PM fight by purchasing a ticket for the fourth annual game at Camping World Stadium. Get your tickets today at www.curebowl.com.
/CUREBOWL #WECANTACKLETHIS
4-PACK INCLUDES: • (4) Lower Level Tickets FUN FOR THE WHOLE FAMILY! • (4) Hot Dogs $ • (4) 20oz Soft Drinks • Assorted Cure FAMILY 4-PACK 99 Bowl Goodies TREAT YOUR FAMILY TO AN OUTING AT THE 2018 AUTONATION CURE BOWL. PRE-GAME TAILGATE & CONCERT// MULTI-PLATINUM RECORDING ARTIST 11:30 INCLUDED WITH GAME TICKET AM
When you purchase tickets through this offer you will receive an email from Fevo GET YOUR TICKETS TODAY// PRE-GAME GET YOUR TICKETS TODAY// one week prior to the AutoNation Cure Bowl 11:00 TAILGATE & 1:30 with instructions on how to access your /FAMILY4 START CONCERT// KICK-OFF tickets through your Cure Bowl account. 29 2018 CURE BOWL SPONSOR FULFILLMENT KIT PRINT MARKETING NEWSPAPERS
CANCER FACES ITS TOUGHEST OPPONENT YET.
KICK-OFF 1:30PM BRINGING TEAMS TOGETHER PRE-GAME TAILGATE & CONCERT// MULTI-PLATINUM RECORDING ARTIST TO FIND A CURE FOR CANCER 11:30 Funds raised from the AutoNation Cure Bowl directly AM INCLUDED WITH GAME TICKET bene t the Breast Cancer Research Foundation. BRINGING TEAMS TOGETHER TO FIND A CURE FOR CANCER BCRF is the largest private funder of breast cancer
Funds raised from the AutoNation Cure Bowl directly bene t the research worldwide and the highest-rated breast Breast Cancer Research Foundation. BCRF is the largest private cancer organization in the US. Since the bowl funder of breast cancer research worldwide and the highest-rated breast cancer organization in the US. game’s inception in 2015, over $3.55 million Since the bowl game’s inception in 2015, over $3.55 million has has been raised for cancer research. been raised for cancer research.
GET YOUR TICKETS TODAY// GET YOUR TICKETS TODAY//
/CUREBOWL #WECANTACKLETHIS #ANCUREBOWL
as we fl ock together to celebrate life, raise funds, and build breast cancer awareness.
FRIDAY, OCTOBER 19 • Local survivor fashion show West Meadow of Central Park I Winter Park • Live music & entertainment 5-9 PM • Pink carpet photos • Gourmet food & drink
TO PREREGISTER & PURCHASE VIP TICKETS, VISIT ORLANDOSENTINEL.COM/PINK
Proceeds benefi ting the Florida Hospital Breast Cancer Care Fund
Event Sponsors: Media Partner:
30 2018 CURE BOWL SPONSOR FULFILLMENT KIT ADVERTISING WRAPPED BUS
31 2018 CURE BOWL SPONSOR FULFILLMENT KIT SPORTS INCENTIVE FUND OVERVIEW
TARGET MARKETS In 2018, Orlando Sports Foundation targeted the following cities where it was most likely to 2018 AutoNation2018 AutoNation Cure Bowl Cure Bowl sell tickets and expand itsWebsite reach analyticWebsite reporting as analytic comparing more reporting 2017 comparing thanto 2018 2017 a to bowl2018 game, which included a week’s worth performance. performance. of activities and a destination2018 shows worth a +20%2018 showsincrease staying a +20% in visitors increase and sessions. inand visitors andplaying. sessions. Report This date: Report fromadditional date: 11/15/18 from to 11/15/18 12/15/18 advertising to 12/15/18 spend Total page viewsTotal are page down views as the are new down design as the clarified new design clarified Compared to: Compared from 11/16/17to: from to 11/16/17 12/16/17 to 12/16/17 was provided by the Sportsinformation Incentive to informationenable visitors toFund enable the ability visitors to under find the ability to finddirection of the Orange County Tourism information in informationless clicks. in less clicks. Development Tax The "visit" pageThe saw "visit" over page 8000% saw increase over 8000% due to increase out of due to out ofDuration: Duration: 31 days 31 days market paid digitalmarket advertising paid digital focus. advertising focus.
Activation of digital marketing services included target areas of Florida and specific DMA markets of Jacksonville,Sessions Tampa,Sessions Ft. Lauderdale and Miami.Total visitorsTotal Other visitors markets included New Orleans La., Lafayette La.,A period and duringA which periodBoone the during user which interacts N.C. the withuser yourinteracts site. with your site. Users Users 4000 4000 3200 3200 Conversions Conversion2400 2400 rate Page visits that converted to transactions 1600 1600 DIGITAL PLATFORMS 800 800 21.59% 21.59% 30,01430,014 0 0 Sessions Sessions 24,685 24,685 Platforms used: SEM (Google Ads), Youtube, Facebook Ads,15 18 Retargeting,21 2415 2718 3021 243 276 309and123 156 GeoFencing.9 12 15 1,007 Nov 1.29%Nov WEBSITE View: curebowl.comView: curebowl.com curebowl.comConversions curebowl.com View: curebowl.comConversionView: curebowl.com curebowl.com rate curebowl.com 2018 AutoNation Cure Bowl Total visitorsAccount:Total AutoNation visitors CureBowl TotalAccount: AutoNationpageTotal CureBowl views page views Website analytic reporting comparing 2017 to 2018 performance. Cost per conversion Funnel activity 2018 shows a +20% increase in visitors and sessions. Report date: from 11/15/18 to 12/15/18 Total page views are down as the new design clarified 2018 AutoNation Cure Bowl Compared to: from 11/16/17 to 12/16/17 information to enable visitors the ability to find Google Ads & Youtube Advertising to target markets: Impressions 257,131 information in less clicks. Jacksonville, FL The "visit" page saw over 8000% increase due to out of Tampa,23,826Duration: FL 23,826 31 days 26.33% 26.33% Report date:48,811 from 48,81111/30/18 to 12/15/185.93% 5.93% Clicks 1,767 market paid digital advertising focus. Miami,Users FL Users 18,860 18,860 Page views Page views 46,077 46,077 New Orleans,$4.06 LA Duration: 16 days Lafayette,Per LA conversion Conversions 1,007
View: curebowl.comView: curebowl.com curebowl.com curebowl.com View: curebowl.comView: curebowl.com curebowl.com curebowl.com GOOGLE ADS / YOUTUBEAccount: AutoNation CureBowl Account: AutoNation CureBowl Sessions Total visitors 2018A period duringAutoNation which the user Cure interacts Bowl with your site.ReturningTotalImpressionsReturning Videousers cost users UsersVideoViewsAverage views perViews session position per session Social reach Social clicks 4000 An average amountAn average of Page amount Views of your Page users Views interact your userswithImpressions interact with vs. clicks Impressions vs. clicks Google Ads & Youtube Advertising to target markets: The sumThe of number your cost-per-click of times your (CPC) campaign and cost-per-thousand was shown The numberYour of advert's times your rank video against ads wereothers. viewed 1-8 is usually on theThe first number of people who saw your ad when displayed with The number of people who clicked on and ad when displayed 3200 during a sessionduring a session Jacksonville, FL impressions (CPM) costs during this period page social information (e.g. John Doe likes this) with social information Tampa, FL Report2018 date:2400 AutoNation from 11/30/18 to Cure 12/15/18 Bowl Miami, FL Facebook1600 Advertising to targeted markets: 2018 AutoNation Cure Bowl Report date: from 11/15/18 to 12/15/18 New Orleans, LA Jacksonville,800 FL 21.59% Duration: 16 days TopFacebook performing insights forcities 2018 as compared to previous year. Page impressions Compared534,788 to: from170.13% 11/16/17 Pageto 12/16/17 impressions 97.24% Lafayette, LA 30,014 Tampa,0 FL Report date: from 11/30/18 to 12/15/18 97.24% Sessions 24,685 $2,754.62 257,131 5.79%3 6 9 5.79% 76,6701.20 1.87 1.87151,653 4,635 Page impressions 3,657Miami, FL15 18 3,65721 24 27 30 12 15 City 1.63 1.63 Unique impressions Clicks 2.76% Cost Impressions Views Avg. position Social reach Clicks Users Nov Users 3,457 3,457 Views per sessionViews per session Clicks 15,179 100.54% New Orleans, LA Duration: 16 days Duration: 31 days 170.13% Lafayette, LA Orlando 36,640 66.42% View: curebowl.com curebowl.com View: curebowl.com curebowl.com Account: AutoNation CureBowl Account:New AutoNation Orleans CureBowl 19,707 Account: AutoNation CureBowl Account: AutoNation CureBowl Account: Blitz Technology Group LLC Account: Blitz Technology Group LLC View: curebowl.comView: curebowl.com curebowl.com curebowl.com View: curebowl.comView: curebowl.com curebowl.com curebowl.com Impressions Average position Lafayette 16,372 FACEBOOK Page: AutoNation Cure Bowl Page: AutoNation Cure Bowl The number of times your campaign was shown YourVideo advert's view rank against rate others. 1-8 is usually on the first AverageJacksonville cost per video view 11,537 617% Total visitors page ClicksTotal page views Click through rate Top ad placement The number of views your TrueView video ad receives The average amount you pay each time someone views your Clicks on your campaign content Page: AutoNation Cure Bowl 2018 AutoNation Cure Bowl dividedImpressions by its number of impressions, including thumbnail ad.Total The average Impressions pageCPV is defined likes by total cost of all ad views PageImpression engagements Device Total pageClicks likes CTR PageCost per engagement click Impressions Budget spent Facebook Advertising to targeted markets: The number of times your ads were shown Impressions NumberClicks of people who clicked anywhere on the page Clicks on page Unique page impressions Unique1. Iphone page impressions 2,158 1.93% Likes $0.492Dislikes 111,573 $1,061.78 Jacksonville, FL 3000 Top performing cities People who saw any30k of the content related to your facebook 800 Tampa, FL 257,131 Report date:1.20 from 11/30/18 to 12/15/18 2. Android_smartphone 50 1,843 2.41% $0.42 76,447 $773.34 Impressions Avg. position page 24k 640 2400 Miami, FL City 43.94% $0.04Unique impressions 40 1800 New Orleans, LA 26.33% View rate1,767 5.93% Cost18k per 0.69%view 3. Ipad 480 520 3.01% $0.452 17,259 $234.86 23,826 Duration:Orlando 1648,811 days 36,640 66.42% Paid 307,08830 4,181.17% 1200 Clicks 12k CTR 320 Lafayette, LA Users 18,860 Page views 46,077 600 4. Android_tablet 20 52 2.79% $0.499 1,867 $25.95 Account: AutoNation CureBowl Account: AutoNationNew Orleans CureBowl 6k 19,707 160 13,750 115.79% 220,809 256.85% Organic 0 407,630 101,94010 -4.73% 6,372 Account: AutoNation CureBowl Account: AutoNation0 CureBowl 0 Clicks on page 3 6 9 Lafayette Impressions Total impressions5,90716,372 114,231 Account:2.23% Blitz Technology Group LLC 15 18 21 24 27 30 12 15 Account: AutoNation CureBowl Account: AutoNation30 CureBowl246810 0 Nov View: curebowl.com curebowl.com View:Jacksonville curebowl.com curebowl.com NovTotal11,537 likes617% 5,778 Clicks Click through rate 15 18 21 24 27 30 3 6 9 12 15 Clicks on your campaign content Page: AutoNation Cure Bowl Page: AutoNation Cure Bowl Page: Page:AutoNation AutoNation Cure Bowl Cure Bowl Nov Page: AutoNation Cure Bowl Account: Blitz Technology Group LLC Account: Blitz Technology Group LLC Top performing ads Impressions ImpressionsCost per click Total cost Default name - Traffic Default name - Traffic ReturningThe number of times users your ads were shown UniqueViews page per impressions sessionImpressions ClicksUniqueUnique pagePage: posts impressions AutoNation impressions Cure Bowl Unique posts impressionsPage: AutoNation Cure Bowl People30kAn whoaverage saw any amount of the content of Page related Viewsto your facebook your users 800interactThe with number of people who saw any of you Page posts Page likes by audience Page CTA clicks by audience pageTotal clicks Click through rate 24kduring a session 640 Male Female Unknown Male Female Unknown A number of clicks (actions) anywhere on your Facebook ad 1,767 18k 0.69% 480 Clicks CTR Paid 307,088 4,181.17% Paid2000 0 -100% 10 12k 320 Total interactions Each post on average receives $2.31 $4,086.49 1600 8 6k 256.85% 160 Organic 220,809 407,630Per click 88,440101,940Spent -4.73% 53.79% Organic 88,440 68.31% 1200 6 Total impressions 114,231 Impressions 0 0 Post impressions 57,507 Account: AutoNation CureBowl 5.79% Account: AutoNation CureBowl 1.87 3,657 30 2468101.63 Likes 3,685 183.68%800 Likes 78.404 165.57% 3,457 Nov Users Views per session 400 2 Page: AutoNation Cure Bowl4,635 Page: AutoNation Cure Bowl 2.10% Account: AutoNation CureBowl Page: AutoNationAccount: Cure AutoNation Bowl CureBowl Page: AutoNation Cure Bowl Account: Blitz Technology Group LLC Account: Blitz TechnologyTotal clicksGroup LLC CTR 0 0 Cost per click Total cost Comments 390 282.35%13-17 18-24 25-34 35-44Comments 45-54 55-64 65+ 8.30 13-17 18-24257.95% 25-34 35-44 45-54 55-64 65+ View: curebowl.com curebowl.com UniqueView: posts curebowl.com impressions curebowl.com UniqueLikes posts from impressions News Feed Likes from News Feed 32 The number of people who saw any of you Page posts Page: AutoNation Cure Bowl Page: AutoNation Cure Bowl Total clicks ClickAccount: through Blitz Technology rate Group LLC Page likes that came Account:from people Blitz who Technology saw content Group posted LLC Likes from News Feed by your Page orShares about your Page in News Feed 719 139.67% Shares 15.30 124.37% A number of clicks (actions) anywhere on your Facebook ad 2018 CURE BOWL SPONSOR20 FULFILLMENT KIT Paid 0 -100% Campaign:16 CB Out of Market Teams Campaign: CB Out of Market Florida Ad12Clicks set: CB on Out of page Market Teams CTA Ad set: PostCB Out reach of Market Florida by fans 8 $2.31 Cost $4,086.49per88,440 click 53.79% Organic Total88,440 spent68.31% on ads Post reach by people who like your page Page: AutoNation Cure Bowl 4 Page: AutoNation Cure Bowl Post impressions 57,507 90.48% Per click Spent Budget40 spent on Facebook ads during this period0 Likes from News Feed 21 Clicks15 18 CTR21 24 27 CPC30 3 6 Impress…9 12 15 Spend Clicks CTR CPC Impress… Spend 3,596 Nov 3.23% $0.256 111,421 $921.89 711 1.55% $0.655 45,896 $466.05 4,635 Page: AutoNation Cure2.10% Bowl Page: AutoNation Cure Bowl Account: AutoNationTotal CureBowl clicks Account: AutoNation CureBowlCTR Page: AutoNation Cure Bowl Page: AutoNation Cure Bowl Post distribution Account: Blitz Technology GroupTop LLC times for posting Likes from News Feed Likes from News Feed Posts 3 -40% 27,781 49.22% Page likes that came from$0.48 people who saw content posted Likes from News Feed$2,224.17 CTA clicks (logged in) 5 Fans reached 18,618 Account: Blitz Technology Group LLC by yourAccount: Page orBlitz about Technology your Page Group in News LLC Feed 30 Per click 20 Total budget spent www.incendmedia.com 16 24 12 Top da y Saturday 0% 8 18 Page: AutoNation Cure Bowl Page: AutoNation Cure Bowl 4 Cost per click Total spent on ads 90.48% Account: 40Blitz Technology Group LLC 0 Account: Blitz Technology Group LLC Likes from News Feed 21 12 Budget spent on Facebook ads during this period 3 6 9 15 18 21 24 27 30 12 15 Top t i m e 03:30 0% Nov 6 Page: AutoNation Cure Bowl Page: AutoNation0 Cure Bowl link status photo video offer
$0.48 $2,224.17 Page: AutoNation Cure Bowl Page: AutoNation Cure Bowl Per click Total budget spent
Account: Blitz Technology Group LLC Account: Blitz Technology Group LLC 2018 AutoNation Cure Bowl Geofencing Report for Out-Of-Market Marketing
Targeted Markets SPORTS INCENTIVE FUND • Jacksonville, FL • Tampa, FL • Miami, FL • New Orleans, LA • Lafayette, LA OVERVIEW • Boone, NC Impressions Clicks to website GEOFENCING The number of times your ads were shown Number of people directed to your website from your ads
500,253 3067 Impressions Clicks 2018 AutoNation Cure Bowl Geofencing Report for Out-Of-Market Marketing 20182018 AutoNation AutoNation Cure Cure Bowl Bowl GeofencingTargetedGeofencing Report Markets Report for Out-Of-Marketfor Out-Of-Market Marketing Marketing • Jacksonville, FL Total reach Ad engagement rate Targeted•TargetedTampa, Markets Markets FL The number of people who saw your ads at least once The number of engagement actions divided by •• Jacksonville,•Miami,Jacksonville, FL FL FL reach •• Tampa,•NewTampa, Orleans, FL FL LA •• Miami,•Lafayette,Miami, FL FL LA •• New•Boone,New Orleans, NCOrleans, LA LA • Lafayette,• Lafayette, LA LA 174,700 • Boone,• Boone, NC NC Reach 0.61% Ad engagement rate Impressions Clicks to website The number of times your ads were shown Number of people directed to your website from your ads Impressions by Demographics ImpressionsImpressions ClicksClicks to to website website The number of times your ads were shown TheThe number number of times of times your your ads adswere were shown shown NumberNumber of people of people directed directed to your to your website website from from your your ads ads
312 250 500,253 3067 781 704 Impressions Clicks 2,806 1,741 500,253500,253 30673067 6,067 3,546 ImpressionsImpressions ClicksClicks 25,191 12,780 38,965 19,728 2018 AutoNation Cure Bowl 478 666 Retargeting Performance
Targeted Markets Total reach Ad •engagementJacksonville, FL rate TotalTheTotal number reach of reach people who saw your ads at least once AdTheAd engagementnumber• engagementTampa, of engagement FL r actionsate rate divided by reach TheThe number number of people of people who who saw saw your your ads adsat least at least once once TheThe number •numberMiami, of engagement of engagement FL actions actions divided divided by by RETARGETING reachreach• New Orleans, LA • Lafayette, LA • Boone, NC 174,700 Reach 0.61% 174,700174,700 Ad engagement rate 2018 AutoNationReachReach Cure Bowl 0.0.6161%% ImpressionsAd engagement rate Clicks to website Retargeting Performance Ad engagement rate 2018 AutoNation Cure Bowl The number of times your ads were shown Number of people directed to your website from your ads TargetedRetargeting Markets Performance Impressions• Jacksonville, byFL Demographics ImpressionsTheImpressions number• Tampa,Targeted of times FL yourMarkets by adsby Demographics were Demographics shown TheThe number• numberMiami, of• times ofJacksonville, FL times your your ads ads were FL were shown shown • New• Orleans,Tampa, LAFL • Lafayette,• Miami, LA FL 142,720 254 • Boone,• New NC Orleans, LA Impressions Clicks • Lafayette, LA 312 250 • Boone, NC 312781312250704250 2,8067817817047041,741 Impressions 6,0672,8062,806 1,7411,7413,546 Clicks to website The25,191 number of times your ads were6,067 shown6,067 3,5463,546 Number12,780 of people directed to your website38,965 from your ads 12,78012,780 25,19125,191Impressions19,728 TotalClicks reach to website38,96538,965 Ad engagement rate The 19,728number19,728 of times your ads were shown478 666 The numberNumber of people of people who directed saw your to adsyour at website least once from your ads The number of engagement actions divided by 478478 666666 reach 142,720 254 Impressions142,720 18,839Clicks 254 Impressions Reach Clicks 0.18% Ad engagement rate
Total reach TopAd engagement 10 Ad Placement rate Locations where ads appeared The number of people who saw your ads at least once The number of engagement actions divided by Total reach reach Ad engagement rate The number of people who saw your ads at least once The number of engagement actions divided by reach 18,839 Reach 0.18% 18,839 Ad engagement rate Reach 0.18% Ad engagement rate Top 10 Ad Placement Locations where ads appeared Top 10 Ad Placement Locations where ads appeared 33 2018 CURE BOWL SPONSOR FULFILLMENT KIT SUN BELT KICK CANCER NETS
The Orlando Sports Foundation created a partnership between the AutoNation Cure Bowl benefiting the Breast Cancer Research Foundation (BCRF) and Sun Belt Conference for a league-wide Coaches for a Cure initiative during the 2018 football season.
During October, National Breast Cancer Awareness Month, the 10 Sun Belt football institutions displayed Sun Belt Kicks Cancer kicking nets and participating in Pink Saturdays. For Pink Saturdays, the AutoNation Cure Bowl provided the coaching staffs with pink shoelaces, armbands, wristbands and towels to wear during each school’s designated game(s). Each school also displayed a specially designed pink Sun Belt Kicks Cancer kicking net on its home sideline throughout the month.
Pink Saturdays was a conference-wide initiative that united football teams and coaches across the country to raise funds and awareness for cancer research.
34 2018 CURE BOWL SPONSOR FULFILLMENT KIT SUN BELT KICK CANCER NETS
35 2018 CURE BOWL SPONSOR FULFILLMENT KIT MEDIA COVERAGE NEWS ARTICLES
36 2018 CURE BOWL SPONSOR FULFILLMENT KIT MEDIA COVERAGE NEWS ARTICLES
37 2018 CURE BOWL SPONSOR FULFILLMENT KIT MEDIA COVERAGE NEWS ARTICLES
38 2018 CURE BOWL SPONSOR FULFILLMENT KIT MEDIA COVERAGE NEWS ARTICLES
39 2018 CURE BOWL SPONSOR FULFILLMENT KIT MEDIA COVERAGE NEWS ARTICLES
40 2018 CURE BOWL SPONSOR FULFILLMENT KIT MEDIA COVERAGE NEWS ARTICLES
41 2018 CURE BOWL SPONSOR FULFILLMENT KIT CURE BOWL STORY
THIS BOWL IS DIFFERENT.
In Fall 2007, college football in Orlando experienced a surge of support thanks to the completion of a new, on-campus stadium at the University of Central Florida. The community enthusiasm inspired a group of Orlando leaders and philanthropists — many of who, were UCF alums — to bring a new college bowl game to Orlando and to make it unique by directly tying it to a charitable cause.
That goal became a reality in December 2015 with the inaugural AutoNation Cure Bowl kicking off between Georgia State and San Jose State. The game featured a bounty of big plays on special teams, which was only appropriate on a night dedicated to raising money for a special cause.
During the game a spotlight was shined on the fight against breast cancer with survivors of the disease and family members included in pregame and halftime ceremonies.
In addition, AutoNation CEO Mike Jackson and his wife Alice, who is a breast cancer survivor, presented a check for $1 million to the Breast Cancer Research Foundation (BCRF). The Orlando Sports Foundation, led by executive director Alan Gooch and president Megan Dowdy, also presented a check to the Myra Bibblowit, CEO of the BCRF and Dr. Annette Khaled of the UCF College of Medicine, for $150,000, which was the largest single donation ever made by a bowl game to a charitable cause.
Following the third installment of the AutoNation Cure Bowl in 2017, Orlando Sports Foundation and AutoNation have teamed up to provide donations totaling $3.55 million. 42 2018 CURE BOWL SPONSOR FULFILLMENT KIT CURE BOWL STORY CURE BOWL TIMELINE
MAY 28, 2008 FEBRUARY 1, 2011
Orlando Sports Foundation was founded and is a Orlando Sports Foundation makes the 501(c)(3) organization dedicated to raising funding first of many $5,000 annual donations to and awareness for organizations working to find a community cancer groups that include cure for cancer. OSF is led by a volunteer Board of the Florida Hospital Cancer Institute, Directors and Advisory Board. MD Anderson Cancer Center, American Cancer Society, Breast Cancer Research The goal of the foundation is to manage a bowl Foundation, and the Young Survival Coalition game with the proceeds benefitting cancer through its Strike Out Breast Cancer research. bowling event. The annual event, held in May, raises funding and awareness to find a cure for breast cancer.
APRIL 16, 2014
IN MEMORY
Orlando Mayor Buddy Dyer and leaders from the OSF announce the creation of the Cure Bowl, a post-season NCAA football game with strong ties to charitable organizations working to find a cure for breast cancer. Laura Goldstein Sandi Breitenstein The inaugural game is set to take place on December 19, 2015 at the Orlando Citrus Bowl. Unfortunately, Laura Goldstein will not be able to The American Athletic Conference (AAC) and Sun experience the bowl game that she helped inspire. Belt Conference (SBC) become the official conference partners of the Cure Bowl. Each league will send one of She lost her long and hard fought battle with breast its members to the game beginning in 2015. cancer on April 20, 2011. On March 24, 2005, Board OSF reveals that the Breast Cancer Research CFO Sandi Breitenstein passed away from Stage IV Foundation (BCRF) becomes the official charity partner liver cancer. The loss of Laura, Sandi and others who for the Cure Bowl. BCRF is one of the nation’s most will lose their battle today, tomorrow, and the days to fiscally responsible charities by spending 91 cents of come against the cancer, will continue to motivate us every dollar on research and public awareness. to make the AutoNation Cure Bowl a success. 43 2018 CURE BOWL SPONSOR FULFILLMENT KIT MAY 2014
Universal Orlando Resort agrees to be a partner in hosting the teams and events during Cure Bowl Week. The teams will be staying at world-class resorts: Loews JUNE 23, 2015 Royal Pacific at Universal Studios and Florida Hospital is announced as the presenting Loews Portofino Bay Hotel. sponsor. It will also host The Florida Hospital Cure Village at the Citrus Bowl — a hub where fans can receive mammograms and other lifesaving screenings on game day.
The partnership enhances a collaboration between Florida Hospital and UCF College of Medicine Associate Professor Dr. Annette Khaled. She was awarded a $250,000 grant from the OCTOBER 23, 2014 Breast Cancer Research Foundation (BCRF) to fund her work into developing new technologies that treat metastatic cancer cells. Proceeds from the AutoNation Cure Bowl will help fund BCRF grants, such as Dr. Khaled’s, that allow AutoNation partners with the OSF researchers to continue their work toward finding to become the title sponsor of the a cure for breast cancer. AutoNation Cure Bowl. The partnership expands AutoNation’s already strong history of MAY 2015 charitable involvement focused on cancer- Delta Air Lines becomes the official airline related partner of the AutoNation Cure Bowl. Delta’s initiatives. Breast Cancer 1, the airline’s signature pink-and- white-liveried Boeing 767, flies internationally year-round to raise awareness for breast cancer around the world through its long-standing partnership with the Breast Cancer Research Foundation.
CBS Sports Network also signs on to broadcast the AutoNation Cure Bowl to a national television audience on December 19, 2015. The AutoNation Cure Bowl will become the first bowl game that the network produces in its history.
44 2018 CURE BOWL SPONSOR FULFILLMENT KIT DEC 19, 2015 DEC 15, 2019
The inaugural AutoNation Following the first quarter, the Breast Cure Bowl between Georgia Cancer Research Foundation (BCRF) State and San Jose State presented a check for $1,145,833 to Dr. kicks off. A bowl-game Annette Khaled, professor and head of charitable record of $1.15 the cancer division at the UCF College million was raised for of Medicine. The sum shows the amount cancer research. As a part that Dr. Khaled has received from of its Drive Pink Campaign, the first three AutoNation Cure Bowl AutoNation presented a $1 games, which raised $3.55 million for million check to the Breast BCRF. Cancer Research Foundation (BCRF) at the end of the first quarter. Orlando Sports Foundation presented a $150,000 check to BCRF at halftime.
DEC 17, 2016
At the end of the first quarter of the second AutoNation Cure Bowl between Arkansas State and UCF, AutoNation and the Orlando Sports foundation came together to contribute $1.15 million towards BCRF.
DEC 16, 2017
Following the first quarter of the third annual AutoNation Cure Bowl between Georgia State and Western Kentucky, a check of $3.3 million representing the total contributions that AutoNation and the Orlando Sports Foundation was presented to BCRF.
45 2018 CURE BOWL SPONSOR FULFILLMENT KIT THE INAUGURAL AUTONATION CURE BOWL DECEMBER 19, 2015 | ORLANDO CITRUS BOWL
The first passing touchdown came on a 38-yard reception by WR Donovan Harden from QB Nick Arbuckle.
The first play from scrimmage was a 10-yard The first touchdown in Cure Bowl history was special rush by RB Tyler Ervin. with RB Tyler Ervin returning a punt 85 yards for a touchdown that increased the Spartans’ lead to 10-0 in the second quarter. THE BATTLE IS ON
Cure Bowl Soldier Community Service A BOWL-GAME CHARITABLE RECORD Leader medallions were given to Georgia State safety Dartez Jacobs, San Jose State tight end Billy Freeman $1.15 MILLION and BCRF Board Chair Kinga Lampert RAISED FOR CANCER RESEARCH following the game.
SAN JOSE STATE 1 0 GEORGIA STATE 7
46 HALFTIME 2018 CURE BOWL SPONSOR FULFILLMENT KIT A one-yard touchdown pass to TE Josh Oliver Panthers’ QB Nick sealed the game with two Arbuckle finished with 208 minutes left. yards and two touchdowns through the air.
CHAMPION SPARTANS SAN JOSE STATE 0 10 3 14 27 GEORGIA STATE 0 7 0 9 16 FINAL
SAN JOSE STATE QB KENNY POTTER MOST VALUABLE PLAYER 42 158 2 19 YARDS YARDS TDS YARDS The longest play The junior QB The San Pedro, The longest from scrimmage accounted for a Calif., native threw completion by was a delayed total of 158 yards for a one-yard Potter was to WR rush by Potter for with 89 coming and ran for a 42- Justin Holmes a touchdown that through the air and yard touchdown for a 19-yard gain put the Spartans 69 on the ground. in leading the in the second on top for good, Spartans to victory. quarter. 20-16 in the fourth quarter.
47 2018 CURE BOWL SPONSOR FULFILLMENT KIT 2016 AUTONATION CURE BOWL DECEMBER 17, 2016 | CAMPING WORLD STADIUM
With the hometown team in the contest, UCF fans came out and eclipsed a Cure Bowl record crowd of 27,213. The turnout was over 8,000 fans more than the inaugural game. A CHARITABLE DONATION OF $1.15 MILLION MADE TOWARDS CANCER RESEARCH
An 11-yard pass caught by Taylor Oldham from Mack- enzie Milton put the Knights on the board.
The first of three touchdowns for Kendall Sanders put the Red Wolves up 17-0. ARKANSAS STATE 17 UCF 10
48 HALFTIME 2018 CURE BOWL SPONSOR FULFILLMENT KIT Demeitre Brim finished the with 14 tackles along with a Mckenzie Milton registered 175 Arkansas State held UCF to 12 Head coach Blake Ander- forced fumble and two tack- passing yards and one touchdown. total yards on the ground. son helped A-State win its les for loss. first bowl game since 2013.
A CHARITABLE DONATION OF $1.15 MILLION RED WOLVES ARE CHAMPS MADE TOWARDS CANCER RESEARCH ARKANSAS STATE 17 0 7 7 31 UCF 0 10 3 0 13 FINAL
ARKANSAS STATE WR KENDALL SANDERS MOST VALUABLE PLAYER 75 127 3 YARDS YARDS TDS The longest passing The senior wide receiver The Athens, Texas, play from in Cure Bowl hauled in a bowl record native made touchdown history was a 75-yard 127 receiving yards on five catches of 12 yards, 17 touchdown reception receptions. yards and 75 yards to by Kendall Sanders to post a new bowl record. start the third quarter. 49 2018 CURE BOWL SPONSOR FULFILLMENT KIT 2017 AUTONATION CURE BOWL DECEMBER 16, 2017 | CAMPING WORLD STADIUM
WKU quarterback Mike White posted a pair of bowl records with 351 yards through the air on 26 completions and two touchdowns.
More than 200 AutoNation associates contributed a 12-inch decorated square to honor a loved one in a 20-foot quilt unveiled at halftime. THREE-YEAR TOTAL DONATION OF $3.3 MILLION TOWARDS CANCER RESEARCH
WKU 17
Georgia State running back GEORGIA STATE 10 Glenn Smith rushed for 73 yards on 23 carries. 50 HALFTIME 2018 CURE BOWL SPONSOR FULFILLMENT KIT WKU wide receiver Nacarious Fant caught seven passes for 70 yards PANTHERS PROWL TO TITLE WKU 7 3 0 7 17 GEORGIA STATE 10 3 7 7 27 FINAL
GEORGIA STATE QB CONNER MANNING MOST VALUABLE PLAYER 49 276 1 YARDS YARDS TD The Lake Forest, Calif., The senior quarterback Manning connected native found Tamir completed 20-of-28 with Roger Carter for Jones for a 49-yard passes for 276 yards to a 42-yard touchdown reception in the first lead a balanced attack. pass to put the quarter that helped Panthers up 20-10 in GSU retake the lead, third quarter. 10-7. 51 2018 CURE BOWL SPONSOR FULFILLMENT KIT CONFERENCE PROFILE AMERICAN ATHLETIC CONFERENCE In the course of its first five seasons, the American UCF and Memphis were ranked in the final College Athletic Conference has taken its place at the Football Playoff poll of the 2017 season, marking the third straight season that The American finished with forefront of intercollegiate athletics, with a collection at least two ranked teams. Seven teams from The of national team and individual championships American played in bowl games. and football and men’s and women’s basketball The American has had a combined 22 teams play in postseason victories that place The American among bowl games during the last three seasons, highlighted the elite Division I FBS conferences. by UCF’s 13-0 undefeated season and victory over Auburn in the 2017-18 Chick-fil-A Peach Bowl. It was the Knights second New Years Six Bowl victory with the first coming against Baylor in the 2013-14 Fiesta Bowl.
Houston has also posted a New Years Six win against Florida State in the 2015-16 Chick-fil-A Peach Bowl. Houston’s finish at No. 8 nationally in 2015 gave The American a Top-10 team in the final national polls for the second time in three seasons after UCF finished No. 10 in the 2013 rankings. Additionally, Memphis, Navy, USF and Temple have all finished in the top 25 of either the CFP, Associated Press or USA Today polls as members of The American.
The American holds media rights partnerships with ESPN and CBS Sports which give the conference outstanding national exposure on the two industry leaders in sports television. The football portion of the contract calls for nearly 90 percent of conference- The American consists of 13 prestigious institutions: the controlled games on national broadcast or national University of Central Florida, the University of Cincinnati, cable platforms. The first three American Athletic East Carolina University, the University of Connecticut, Conference Football Championships were televised by the University of Houston, the University of Memphis, ABC as part of Championship Saturday. the U.S. Naval Academy (football only), the University of The American Athletic Conference serves its South Florida, Southern Methodist University, Temple membership from a state-of-the-art office located University, Tulane University and Wichita State University in Providence, Rhode Island. The location of the (in Olympic sports). conference headquarters - just steps from the city’s Under the leadership of commissioner Mike Aresco, Amtrak station and 10 minutes from T.F. Green the American Athletic Conference has earned an International Airport - gives the conference easy impressive list of accomplishments, both in and out of access to its member schools. The conference the competitive arena. headquarters also serves as the home of the American Digital Network, which provides live coverage of all 21 conference championships.
52 2018 CURE BOWL SPONSOR FULFILLMENT KIT CONFERENCE PROFILE SUN BELT CONFERENCE
Entering the second decade of the new 50 percent increase in the league’s former high- millennium, the Sun Belt Conference continues water mark and only a decade removed from a “one- bowl league” moniker in its formative years. More to challenge itself, and its competitors, in importantly, Sun Belt teams didn’t just get to bowl all aspects of intercollegiate athletics. Not games … they won them, again in record numbers. content with being simply the youngest football During the last two seasons the Sun Belt tied its record conference in the Football Bowl Subdivision, the for wins in the postseason with four wins in both 2016 conference has shown that it can rise each and and 2017. The Sun Belt finished second in bowl winning percentage among all 10 FBS conferences in every season that comes along. And since the each of those years while also finishing fourth in 2015. birth of the league as a FBS member in 2001, the Reaching back to the 2014 season, no conference has evidence is clear that the conference is indeed a better total bowl winning percentage (.611) than the rising above competitors and peer conferences. Sun Belt Conference. Further, the Sun Belt has won more games during that period (11) than its peers the American Athletic Conference (10) and the Mid- American Conference (6). That fact is staggering when considering the Sun Belt has reached its win mark despite those conferences having more opportunities to win games (AAC – 27, MAC – 23, Sun Belt – 17).
All that success comes as the league begins a new tradition this year. The 2018 season will see the conference split into divisions (East/West) for the first time and will stage its first-ever championship game at the end of the regular season on December 1, 2018. The game will be played at the home site of the team with the highest overall winning percentage and will be nationally broadcast on ABC or an ESPN network. The league features 12 teams - Appalachian State University, University of Arkansas at Little Rock (in The mix of members also gives the league vitality Olympic sports), Arkansas State University, Coastal and diversity across the South. The mix of regions Carolina University, Georgia Southern University, and regional cultures provides a rare opportunity Georgia State University, University of Louisiana- for student-athletes and staffers to experience Lafayette, University of Louisiana-Monroe, University of many environments, and the chance to experience South Alabama, University of Texas Arlington (in Olympic that diversity without leaving their own campuses. sports) Texas State University and Troy University. The Sun Belt is also noteworthy for its attempts to make each of its championship events in At no time has league athletic success been more every sport a special moment in the lives of its obvious than during the course of the last several student-athletes and its many fans and followers. football seasons. In recent years, Sun Belt members have participated in as many as six bowl games, a
53 2018 CURE BOWL SPONSOR FULFILLMENT KIT CAMPING WORLD STADIUM A WORLD CLASS FACILITY
Camping World Stadium is the home of the AutoNation Cure Bowl. A record three bowl games — AutoNation Cure Bowl, Buffalo Wild Wings Citrus Bowl and Camping World Bowl — were hosted at the state-of-the-art venue during the past two seasons.
In 2014, the stadium went through a $207 million reconstruction project. About 90% of the stadium was torn down and replaced between January 29 and November 10, including portions of the original construction that have stood since 1937. Only the upper decks, which were added in 1990, remained.
The Orlando Citrus Bowl hosts signature annual events including the AutoNation Cure Bowl, Buffalo Wild Wings Citrus Bowl, Camping World Bowl (formerly Russell Athletic Bowl), Florida Blue Florida Classic, NFL Po Bowl, NFL Exhibition Game (Miami Dolphins vs. Atlanta Falcons - August 2016], WrestleMania and Monster Jam.
The facility was built in 1936 as a Works Progress Administration project by Franklin D. Roosevelt at a cost of $115,000. The venue has also taken on a number of different names during its history: Orlando Stadium (1936-46), Tangerine Bowl (1947-75), Citrus Bowl (1976), Orlando Stadium (1977-1982), Florida Citrus Bowl (1983-2013),Orlando Citrus Bowl (2014-2016) and Camping World Stadium (2016-present].
54 2018 CURE BOWL SPONSOR FULFILLMENT KIT