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Geneva-Open-Sponsoring-EN.Pdf Situated near the shores of the lake in Geneva, the “Tennis Club des Eaux-Vives” will host the sixth edition of a professional ATP World Tour tennis tournament. “Château VIP” Eaux-Vives Park and Hotel restaurant Alexander Zverev, winner of the 2019 edition of the tournament. The ATP World Tour is comprised of 61 tournaments played all around the world during 11 months of the year. An ATP World Tour 250 is a high quality event where the top 100 players on the circuit compete against each other. Stan Wawrinka Alexander Zverev Marton Fucsovics Grigor Dimitrov Federico Delbonis Every city that hosts an international tennis event is part of an elite Club and receives therefore national and international media attention with the projection of an image which is dynamic and young. Format of an Facts: ATP World Tour 250 - 21 single players according to ATP ranking. - 3 wild cards - 4 qualifiers - Main Draw: 28 single players - 14 double teams according ATP ranking Prize Money (2019) Total Prize money: 524.340€ Winner single competition: 90.390€ Winners double competition: 29.650€ Geneva ATP World Tour 250 Winners: 2015 - Thomaz BELLUCCI 2016 - Stan WAWRINKA 2017 - Stan WAWRINKA 2018 - Marton FUCSOVICS 2019 - Alexander ZVEREV 2015 2016 2017 2018 2019 Key Performance Indicators The GENEVA OPEN tournament generated a gross advertising value of $ 133.057.437 million, which after discounting returned a net sponsorship value of $ 39.063.819 million. Brand Exposure Sponsoship Value ($) Total Brand Exposure Total Dedicated TV 100% Gross TV Brand Impact Score Discount Percentage Household Reach Media Value (0-5) (average) (% of Gross Value) 1012h. 03’ 35” 224,0 M $133,057,437 1,78 27,5% Public & RRSS Number of Branded Brand Exposure Net Sponsorship Net Sponsorship Value Locations Live Coverage Value Live Coverage 10 497h. 20’ 03” $39,063,819 $15,158,780 Breakdown by Sponsor Location Top 5 Markets by Media Value Total Assistance Nº of Twitter followers SPONSOR BRAND GROSS ADV NET SPONSOR BROADCAST BRAND NET SPONSORSHIP LOCATION EXPOSURE VALUE ($) SHIP VALUE ($) MARKET EXPOSURE VALUE 24.000 2.445 Court End 243h.41’44” $ 32,039,125 $ 8,697,521 Pan Europe (Eurosport) 77h.20’08” $ 10,407,864 Net 114h.25’01” $ 15,042,616 $ 5,651,571 America 54h.35‘03“ $ 1,804,563 Court Side 297h.17’50“ $ 39,086,234 $ 9,998,711 United Kingdom 24h.58’54” $ 967,324 Line Judge Clothing 26h.10’08” $ 3,440,474 $ 691,315 Germany 29h.24‘36“ $ 622,737 Speedometer 29h.28’55” $ 3,876,069 $ 809,633 Switzerland 23h.51’36” $ 1,110,570 Nº of Facebook followers Nº of Instagram pinners 4.678 4.319 Source: SMG YouGov Insight 2019 International Broadcast list Our partnership with Eurosport, present in 77 countries and territories, has guaranteed us in 2019 more than 108 hours of airtime. Further broadcasting will cover USA, Canada, Central & South America and Oceania. ©Lagardère Sports Media Ltd May 2019 Albania, Algeria, Andorra, Armenia, Countries covered by Eurosport Austria, Azerbaijan, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Georgia, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Israel, Italy, Jordan, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lebanon, Libya, Liechtenstein, Lithuania, Luxemburg, Macedonia, Malta, Maroc- co, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Syria, Tadzhijistan, Tunisia, Turkey, Turkmenis- tan, Ukraine, Uzbekis- tan, Vatican. • Advertising coverage Sponsor’s Benefits Eurosport/Lagardère Sports* 57,117,000 affected households (North America, America South, Oceania and streaming). ©Lagardère Sports Media Ltd May 2019 • Brand name / Logotype on Centre Sponsor’s Benefits / Media Coverage Court and Courts 1&2. • Advertising page in the official Sponsor’s Benefits / Media Coverage tournament programme. • Brand name/Logotype on all Sponsor’s Benefits other match courts (minimum of 2). • Title sponsor: Centre Court Branding • Position B & C • Position D1/2 (Giant Screens) • Position E1 à E8 • Position H (Lines Umpire) • Position F (Player’s Benches) • Position G (Umpire Chair) • Position I (Ballboys Box) • Position (Ballboys on court) D1 E8 E7 E6 E5 E4 E3 E2 E1 F F G C B TITLE SPONSOR TITLE SPONSOR B C I E1 E2 E3 E4 E5 E6 E7 E8 D2 Players Entrance Château VIP” The GENEVA OPEN tournament Public Relations - The “ offers to its box clients a one of a kind VIP area considered the best area in Switzerland. A perfect meeting place for public relations activities. Public Relations - The “Château VIP” • “Château VIP” Restaurant. Public Relations - The “Château VIP” • “Château VIP” Restaurant. Public Relations - The “Château VIP” • “Château VIP” Restaurant terrace. Public Relations - The “Château VIP” • “Château VIP” Restaurant terrace. • Reserved table with your name. Public Relations - The “Château VIP” • “Château VIP” The lounge. Public Relations - The “Château VIP” • “Château VIP” Exclusive Terrace (cigars & drinks). Public Relations - The Night Sessions • “Château VIP” Exclusive Night sessions during the tournament. (Monday to Thursday) Public Relations - Boxes 10 “Rendez-vous” that give the companies the possibility to enjoy with their clients not only the best tennis, but also first class gastronomy in an exclusive environment. The Village “Boutiques” allowing product Commercial Space - presentation and sales to the visitors of the event. Advertising The GENEVA OPEN tournament offers its customers several vehicles of communication on the occasion of the event. Advertising Communication tools: Bus, Tramways, Trolleybus. Contacts Genève: 1.283.520 Univers (GE/FR/VD): 1.790.880 Coverage % Genève: 65,28% Univers (GE/FR/VD): 57,60% Advertising Brand name or logotype present on all the tournament supports of communication. Advertising Brand presence on a range of Premium products high added value signage and reaching an international audience. (Geneva Airport > 17,7 Million passengers/year). Advertising The GENEVA OPEN tournament offers its clients digital communication media before and during the tournament. Website • 72.779 Visits • Number of page views 195.806 • Bounce Rate 35,13% • 77,5% of new visits. Source: ©Digtl.it-2019 Advertising Specific and unique communication elements (Mont-Blanc bridge / Geneva) Thank You Geneva Trophy Promotion Sàrl Event Promoter 67, Rue du Rhône 1207 Genève, Suisse T. +41 22 510 23 25 www.geneva-open.com.
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