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[email protected]/Website: www.aboutdci.com A VIEW FROM CORPORATE AMERICA THIRD EDITION FINAL REPORT SEPTEMBER 2002 A View from Corporate America Winning Strategies in the Economic Development Marketing Game WINNING STRATEGIES IN THE ECONOMIC DEVELOPMENT MARKETING GAME TABLE OF CONTENTS List of Tables.………………………………………………….………….. ii Executive Summary ……………………………..…………………..…..... 1 I. Introduction and Methodology ……………………………………. 3 II. Comparative Rating of Information Sources Influencing Perceptions of Business Climates ……………………………….… 4 III. Comparative Rating of Marketing Techniques ……. ……………… 8 IV. The Internet’s Role In Corporate Site Selection ……….………….. 10 V. Regional Ranking of Business Climates ……..……………………. 13 VI. Favorability Rating of U.S. States ..………………………….…… 15 VII. Favorability Perceptions of Business Climate in Europe………….. 19 VIII. Perceptions of Economic Development Organizations: A Comparative View ………….………………………………….. 22 IX. Facility Most Likely to Be Involved in the Next Site Decision …………….………………………………….. 24 X. Demographic Profile of Respondents ……………………………. 26 XI. A Word About DCI…………..…..……………………………….. 27 Appendix A Questionnaire/Cover Letter Appendix B Summary of U.S. Business Climate Favorability Appendix C Summary of European Business Climate Favorability Appendix D Open-ended Responses i A View from Corporate America Winning Strategies in the Economic Development Marketing Game LIST OF TABLES Page 2002 Survey Table 1: LEADING INFORMATION SOURCES ON BUSINESS CLIMATE 5 Table 2: MOST EFFECTIVE MARKETING TECHNIQUES 8 Table 3: MOST USEFUL FEATURES OF AN ECONOMIC DEVELOPMENT ORGANIZATION’S WEBSITE 12 Table 4: PERCEIVED BUSINESS CLIMATES OF U.S. REGIONS 13 Table 5: OVERALL IMPRESSIONS OF ECONOMIC DEVELOPMENT ORGANIZATIONS 22 Table 6: NEXT CHOICE FOR CORPORATE FACILITY CHANGE 24 2002 v.