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ONLINE PHOTOGRAPHY GUIDE - Looks

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ONLINE PHOTOGRAPHY GUIDE - Looks STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Looks 1. TABLE OF CONTENTS 2. Definitions 3. Gold Look - Designer Men & Women 4. Gold Look - Mens Apparel 5. Gold Look - Womens Apparel 6. Silver Look- Designer Men 7. Silver Look- Designer Women 8. Silver Look -Mens Apparel 9. Silver Look - Womens Apparel 10. Bronze Look - Swim - Bikini 11. Silver Look - Swim - Tankini / Rashguard 12. Bronze Look - Active 13. Silver Look - Active 14. Silver Look with two piece top - Active 15. Bronze Look - Dress 16. Bronze Look - Lingerie 1 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Looks Definitions GOLD SILVER BRONZE SPECIFICATIONS: SPECIFICATIONS: SPECIFICATIONS: • Elevated Model with face • Sell Model without face • Sell Model without face • Fully Styled with Accessories • No Accessories • No Accessories • Telling a Trend or Merch Story • Full Length front shot • Full Length Front & Back (except • Shot Full Length- Front Only • Cropped Back shot lingerie and swim) • Option to mix Departments • IPT Cropped into Outermost Piece • IPT Creates Top and Bottom selling or Brands for Main selling image images from the two piece outfit shot • Allocated shoot days each month • Separate waist down shots needed (top does not cover bottom waist- • Merch is tagged/ priorities for bottom sell shots ( top covers band details) comunicated to the studio bottom details) • Does not mix brands or departments • High touch • Does not mix departments • Outfits are set up before coming to • Fewer shots per day • Outfits are set up before coming to the studio the studio • No impact to shots per day • Merch is tagged/ priorities comunicated to the studio • No impact to shots per day USAGE: USAGE: USAGE: • Pick up for email / site placement • Alt on product page • Alt on Product page • Outfit Category • Alt on product page • Outfit category • Outfit Category PRODUCT TYPE: • Suiting Collections PRODUCT TYPE: • Obvious Matched sets • PJ Sets • Active Sets • 2-piece Dresses * Designer Gold images have crop/ • Lingerie Sets pose/ movement that is different from • 2-piece Swimwear WAP, Men’s, YC and WSP • Matched Coordinates where the top 2 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Designer Looks Gold Look - Men & Women MAIN AND ALT PRESENTATION Front Full Front view. Photograph head-to-toe. ADDITIONAL INFO swatch presentation 3 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Looks Gold Look - Men’s Apparel MAIN AND ALT PRESENTATION Front Full Front view. Photograph head-to-toe. ADDITIONAL INFO swatch presentation 4 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Looks Gold Look - Women’s Apparel MAIN AND ALT PRESENTATION Front Full Front view. Photograph head-to-toe. ADDITIONAL INFO swatch presentation 5 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Designer_ Looks Silver Look- Men MAIN AND ALT PRESENTATION Front Upper IPT CROP Front view. Crop below hands. Do not crop into arms or shoulders. Back Upper Back view. Crop below hands. Do not crop into arms or shoulders. Side Upper Side view. Cropped below hands. Left or right depending on the details. Detail Upper Detail view determined on set. Zoom Upper Fabric or logo detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (Look) Front view. Photograph head-to-toe. IPT crops into front, for Front Upper shot. Pant waistdown is a separate project. ADDITIONAL INFO swatch presentation Front Lower Separate sell shots (all views) of bottom need to be set up in SAM. 6 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Designer_ Looks Silver Look - Women MAIN AND ALT PRESENTATION Front Upper IPT CROP Front view from HTT. Crop mid-thigh and below hands, or per Art Director’s crop on AD notes (can leave head-to-toe when indicated for special collections) AT LEAST ONE VIEW SHOULD SHOW SLEEVE SHAPE WELL. Back Upper Back view. Crop mid-thigh and below hands. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full Product shot of each item Side Upper Side view. Crop mid-thigh and below hands Left or right depending on the details. Detail Upper Detail view determined on set. Front Full (Look) Front view. Photograph head-to-toe. IPT crops into front, for Front Upper shot. Pant waistdown is a separate project. ADDITIONAL INFO swatch presentation Front Lower Separate sell shots (all views) of bottom need to be set up in SAM. 7 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Looks Silver Look - Mens Apparel - Head-to-toe look of coordinating items sold separately MAIN AND ALT PRESENTATION Front Upper IPT CROP Sell shot Front view. Crop below hands or below hem. Back Upper Back view. Crop below hands or below hem. Side Upper Side view. Cropped below hands. Left or right depending on the details. Detail Upper Detail view determined on set. Front Full Front view. Photograph head-to-toe. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) ADDITIONAL INFO swatch presentation Styling Example: Separate sell shots (all views) of bottom need to be set up in SAM. 8 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Looks Silver Look - Womens Apparel- Head-to-toe look of coordinating items sold separately MAIN AND ALT PRESENTATION Front Upper IPT CROP Sell shot Front view. Crop mid thigh. AT LEAST ONE VIEW SHOULD SHOW SLEEVE SHAPE WELL. Back Upper Back view. Crop mid thigh. Side Upper Side view. Crop mid thigh. Detail Upper Detail view determined on set of feature item. Front Full Front view. Photograph head-to-toe. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) ADDITIONAL INFO swatch presentation Styling Example: Separate sell shots (all views) of bottom need to be set up in SAM. 9 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Looks Bronze Look - Swim - Bikini: - Outfit of coordinating items sold separately but not overlapping at waist. MAIN AND ALT PRESENTATION bottom top Front Upper/ Lower IPT CROP Front view of Top / Bottom Back Upper/ Lower IPT CROP Back view of Top / Bottom Side Upper/ Lower IPT CROP Side view of Top / Bottom Detail Upper/ Lower or Front Full REVERSIBLE SUIT DETAIL: shoot reverse of outfit front only. Replaces top and bottom detail. SM team: Reverse shot can be used for Alt 1 position. Front Full Outfit view. Head-to-Toe of Front. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO: What to shoot on set... swatch presentation Front Full - crop mid-thigh, Back Full - crop mid-thigh, Side Full - crop mid-thigh, Detail Upper Detail Lower Zoom Upper/ Lower below hands. IPT to retouch below hands. IPT to retouch below hands. IPT to retouch Determined on set or Determined on set or before creating alts. before creating alts. before creating alts. reversible suit outfit front reversible suit outfit front PHOTOGRAPHER- shoot PHOTOGRAPHER- shoot Left or Right facing. shot. shot. mid-calf for IPT to crop mid-calf for IPT to crop PHOTOGRAPHER- shoot mid-calf for IPT to crop 10 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Looks Silver Look - Swim - Tankini / Rashguard: - HTT of coordinating items sold separately (additional WD is required) MAIN AND ALT PRESENTATION Front Upper IPT CROP IPT CROP , Top front, crop to show top of panty bottom. Rashguard outfit crop below hands for long sleeves. Back Upper IPT CROP Top back, crop to show top of panty bottom. Side Upper IPT CROP Top side, crop to show top of panty bottom. Slight 3/4 angle, left or right depending on the details. Detail Upper Detail view determined on set. REVERSIBLE SUIT DETAIL: shoot reverse of outfit front. Replaces top detail. SM team: Reverse shot can be used for Alt 1 position. Front Full Outfit front, crop mid-thigh, below hands. IPT to retouch before creating alts. PHOTOGRAPHER- shoot mid-calf for IPT to crop Back Full Outfit Back, crop mid-thigh, below hands. IPT to retouch before creating alts. PHOTOGRAPHER- shoot mid-calf for IPT to crop Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) ADDITIONAL INFO swatch presentation Front Lower Exception: Front Upper Exception: Tankini bottom set up as For long sleeves, AD will separate shot. indicate crop. Shot like swim bottom. 11 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Looks Bronze Look - Active - Head-to-toe look of coordinating items sold separately but not overlapping at waist. MAIN AND ALT PRESENTATION bottom top Front Upper/ Lower IPT CROP Front view of Top / Bottom Closer crop for sport bra, can crop into hands. Back Upper/ Lower IPT CROP Back view of Top / Bottom Side Upper/ Lower IPT CROP Side view of Top / Bottom Detail Upper/ Lower Detail view of Top / Bottom Front Full Outfit view. Head-to-Toe of Front. Zoom Upper/ Lower Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available *If the top covers the waistband and you want to see it in the sell shot for the bottom, turn in outfit as a Silver look for a separate waistdown shot.
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