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The Rugbypass Network 2019 Scroll Media Media Kit 2019 New Zealand Rugbypass RUGBYPASS THE RUGBYPASS NETWORK 2019 SCROLL MEDIA MEDIA KIT 2019 NEW ZEALAND ABOUT US RUGBYPASS 2019 RUGBYPASS THE GLOBAL RUGBY CHANNEL • Exclusive live rights-holder and OTT Broadcaster in 50+ markets across Asia, Australia & Europe, • The world’s only global rugby subscription channel, RugbyPassTV, featuring a large library of original 2019 and licensed rugby content available on-demand or via a 24/7 linear channel. • Available across all major connected devices (iOS and Android), streaming in HD. • Tens of thousands of high-value paying subscribers, mostly concentrated in Asia and Australia, but expanding globally with the launch of new products. RUGBYPASS A STRONG LOCAL PRESENCE ACROSS NEW ZEALAND • Kiwi-owned company with staff in AKL, WGN, CHC. • New Zealand’s largest dedicated independent online rugby audience (web+social) • Auckland-based design and development team • Weekly podcasts and in-studio video productions, including the popular The Short Ball chat show starring Scotty 2019 Stevenson, Mils Muliaina and special guests. • Original content and video production studios based in Auckland, including Ali Williams as featured talent. • Asia rights-holders for Mitre 10 Cup, Super Rugby and All Blacks games. • Several Kiwi-centric original programming formats, including Kiwis Abroad, The Short Ball, RugbyPass Legends, The Rugby Pod On Tour, and more. RUGBYPASS BACKED BY THE Through our interconnected network of websites, social channels and syndication channels, LARGEST GLOBAL we help brands and rights-holders reach relevant audiences at global scale. RUGBY AUDIENCE NETWORK 1.8 MILLION Monthly Unique Users (WW) 2019 100K+ NZ Monthly Unique Users (more available) 5 MILLION+ Monthly Video Views (WW) 1 MILLION+ Likes/Followers on Facebook 20 MILLION+ Aggregate Social Reach 1 MILLION+ NZ Social Reach (25 Million+ global) Source: Google Analytics & Facebook Insights, internal data RUGBYPASS INNOVATING IN RUGBY CONTENT, STATS & INSIGHTS Rugby is a traditional sport, presented in a traditional and conservative manner. RugbyPass aims to respect the game’s heritage and traditions whilst pushing the boundaries to develop new and engaging content formats for digital audiences. • Dozens of original video formats, “RugbyPass Originals” and millions of 2019 dollars in investment. • A global 24/7 rugby channel launching in Feb 2019 to make rugby content accessible to cord cutters around the world. • Development of a world-first rugby player and team rankings system, the “RugbyPass Index”, to fuel original analysis and social media content. • From the RugbyPass Index, the development of advanced match prediction tools to help influence fans’ betting decisions. • Bringing new and intelligent voices and opinions to mainstream rugby fans, with less focus on in-jokes and more focus on engaging content. • Ideal opportunity for brands to collaborate on engaging social infographics and own the rugby stats conversation. RUGBYPASS USER PROFILE RugbyPass Users are: • Global: split evenly among Northern and Southern Hemishere rugby strongholds. UK is consistently the largest audience. • Male-skewed: 83% of users are male • Generations X & Y: 74% of users aged 25-54; 34% aged 25-34. 2019 • Affluent and Active: RugbyPass users are interested in purchasing items in the employment, hotels, automotive, flights and financial services sectors. • Mobile: 75% of users access RugbyPass through their mobile phone, mostlyiPhone. • Social: 11 million post engagements on RugbyPass Facebook pages across Q4 2018. Source: Google Analytics (internal) July-Dec 2018 RUGBYPASS INTERESTS. A Typical RugbyPass Network User in New Zealand is… 2019 • Male (90%) • 25+ years (80%) • Professional, moderate/high net worth • Interested in Health & Fitness • Searching for Travel, Dating, Jobs, Investments, Real Estate • Consuming sports news & entertainment via a smart phone • Passionate about Rugby! Source: Google Analytics & Facebook Insights, internal data RUGBYPASS 2019 MEDIA SOLUTIONS RUGBYPASS 1. DISPLAY& VIDEO • All IAB standard formats (desktop & mobile) • Flexible formats, including custom units developed in-house and tailored to client/agency’s campaign • Reservation (share-of-voice), programmatic or PMP, through Snack Media. • Scrolling HP/article banner and MPU, highly viewable • Same advertising backend across all RugbyPass Network sites: buy once across multiple platforms. • In-stream and out-stream highly visible video formats 2019 RUGBY365 & RUGBY365 & RUGBYPASS RUGBY365 & RUGBYPASS RUGBYPASS MOBILE Article/section page skyscraper Desktop banner homepage banner RUGBYPASS VIDEO IN-STREAM & OUT-STREAM • Floating video player for increased viewability and high view- through (user-initiated, sound-on) • 15 & 30 second pre-roll, mid-roll, in-article • branded content interstital pre-match or half-time • brand watermark in live stream and RugbyPassTV IN-STREAM 15/30 sec ATF Video 2019 IN-STREAM 15/30 sec ATF Video IN-LIVE STREAM Watermark (custom) IN-ARTICLE 30 sec Video (activated on scroll-over) RUGBYPASS CUSTOM INTEGRATED AD UNITS Branded Stats/ 2019 Countdown/ Affiliate sales Widget PRICING: Integrated display units available on CPM or flat fee sponsorship + creative design/build fees. RUGBYPASS BRANDED WIDGETS Branded Live Odds or Stats Widget, homepage, in-article & match-centre 2019 PRICING: Integrated display units available on CPM or flat fee sponsorship + creative design/build fees. RUGBYPASS 2. MEDIA SPONSORSHIP – RUGBYPASS NETWORK During RWC 2019, we expect audience numbers across the RugbyPass Network to peak. Brands have several options to take advantage of this highly engaged audience: • Network Takeover: guaranteed share of voice across RugbyPass Network websites and app at a country, regional or global level. 2019 • Section or Content Sponsorship: brand integration and association with RugbyPass’ dedicated RWC 2019 section, the Grandstand video section or the RugbyPass Index microsite. • Daily Homepage Splash: full-page/screen ads on first load of RugbyPass Network sites and app on a daily basis. • Content Sponsorship: brand placement within and surrounding specific RugbyPass original content, including RWC video content. (e.g. RWC news presented by YOURBRAND) • The Rugby Pod branded segments and audio ads RUGBYPASS RPN TAKEOVER (DISPLAY), SPONSORSHIP & BRAND INTEGRATION 2019 RugbyPass Index (RPI) Naming Rights, Banner Placement, Design Integration (e.g. YOURBRAND 1st XV) RugbyPass Network & Individual Site SOV Buyout PRICING: Sponsorship and brand integration available on flat fee with supporting media commitment (CPM/CPC or flat rate). Currently no ad-served display units, although out-stream video may be possible. RUGBYPASS SECTION TAKEOVERS, SKINS & INTEGRATION 2019 Video, Tournament (incl. Rugby World Cup), News section sponsorship, incl. in-video (title) branding and links in description. Custom skins also available. PRICING: Ad-served page skins available on CPM; hard-coded skins and integrated design elements , title images and video sponsorship all by negotiation (flat fee). RUGBYPASS RUGBYPASS 2019 RWC MINI SITE SPONSORSHIP OVERVIEW. We will host a comprehensive world cup section on Rugbypass.com and app, including news, countdowns, match schedule, pool draw, team previews, player profiles, stadium guide and match centres. 2019 OPPORTUNITY FOR BRANDS: • Section sponsorship and page takeovers • Fixed branded countdown clock • Supported by standard media • Full Sponsorship • Branded editorial RUGBYPASS 3. BRANDED CONTENT DISTRIBUTION & AMPLIFICATION RugbyPass drives viewership to client content through a range of tools: • Organic: video pushed through the RugbyPass Network and partner sites for maximum organic exposure among rugby fans (2m+ users) and supported by contextually-relevant written and image content. 2019 • Social Distribution: targeted posts, likes & shares across 15+ Facebook pages and partner sites (e.g. sports/rugby social influencers), currently reaching 20m+ global rugby fans. • In-Stream: video pushed to RugbyPass NZ subscribers during pre-game and half- time breaks. • Email: Dedicated EDM and sponsored sections or branded content distribution within RugbyPass weekly email blast (average 15% open rate across approx. 70k users). • Mobile Push: Custom sponsored posts pushed to RugbyPass app users. RUGBYPASS RWC & SUPER RUGBY SOCIAL CONTENT: PLAYS OF THE DAY/WEEK & DAILY NEWS ROUND-UPS. OVERVIEW. RugbyPass’ team of seasoned rugby journalists will develop custom written content for native distribution via one or more of our sites and social platforms 2019 Each day/week we will select a stand out team or individual moment and showcase this through video or animated imaging with voice over complimented with written editorial. WE WILL PRODUCE: • Daily video* or infographics • Can be customised around brand objective or messaging OPPORTUNITY FOR BRANDS • Naming rights sponsor • Tailored editorial/graphics for brand objectives • Social amplification • Supporting standard media sponsorship *image-based, no match footage unless rights permit such usage. RUGBYPASS STATS INFOGRAPHICS FOR SOCIAL ENGAGEMENT OVERVIEW. RugbyPass will produce animated infographics profiling standout team or individual performances using our in house team of rugby experts, coupled with our cutting edge stats platform. 2019 The infographics are then pushed out across the RugbyPass Network of websites and social media network including facebook/Twitter and Instagram. OPPORTUNITY FOR BRANDS: • Brand logo integration • Naming rights opportunity • Stats and
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