RUGBYPASS THE RUGBYPASS NETWORK 2019 SCROLL MEDIA MEDIA KIT 2019 RUGBYPASS

2019 ABOUT US RUGBYPASS THE GLOBAL RUGBY CHANNEL

• Exclusive live rights-holder and OTT Broadcaster in 50+ markets across Asia, Australia & Europe,

• The world’s only global rugby subscription channel, RugbyPassTV, featuring a large library of original

2019 and licensed rugby content available on-demand or via a 24/7 linear channel. • Available across all major connected devices (iOS and Android), streaming in HD.

• Tens of thousands of high-value paying subscribers, mostly concentrated in Asia and Australia, but expanding globally with the launch of new products. RUGBYPASS A STRONG LOCAL PRESENCE ACROSS NEW ZEALAND

• Kiwi-owned company with staff in AKL, WGN, CHC. • New Zealand’s largest dedicated independent online rugby audience (web+social)

• -based design and development team • Weekly podcasts and in-studio video productions, including the popular The Short Ball chat show starring Scotty 2019 Stevenson, Mils Muliaina and special guests.

• Original content and video production studios based in Auckland, including as featured talent.

• Asia rights-holders for Mitre 10 Cup, and All Blacks games.

• Several Kiwi-centric original programming formats, including Kiwis Abroad, The Short Ball, RugbyPass Legends, The Rugby Pod On Tour, and more. RUGBYPASS BACKED BY THE Through our interconnected network of websites, social channels and syndication channels, LARGEST GLOBAL we help brands and rights-holders reach relevant audiences at global scale. RUGBY AUDIENCE NETWORK

1.8 MILLION Monthly Unique Users (WW) 2019 100K+ NZ Monthly Unique Users (more available) 5 MILLION+ Monthly Video Views (WW) 1 MILLION+ Likes/Followers on Facebook 20 MILLION+ Aggregate Social Reach 1 MILLION+ NZ Social Reach (25 Million+ global)

Source: Google Analytics & Facebook Insights, internal data RUGBYPASS INNOVATING IN RUGBY CONTENT, STATS & INSIGHTS

Rugby is a traditional sport, presented in a traditional and conservative manner.

RugbyPass aims to respect the game’s heritage and traditions whilst pushing the boundaries to develop new and engaging content formats for digital audiences.

• Dozens of original video formats, “RugbyPass Originals” and millions of 2019 dollars in investment.

• A global 24/7 rugby channel launching in Feb 2019 to make rugby content accessible to cord cutters around the world.

• Development of a world-first rugby player and team rankings system, the “RugbyPass Index”, to fuel original analysis and social media content.

• From the RugbyPass Index, the development of advanced match prediction tools to help influence fans’ betting decisions.

• Bringing new and intelligent voices and opinions to mainstream rugby fans, with less focus on in-jokes and more focus on engaging content.

• Ideal opportunity for brands to collaborate on engaging social infographics and own the rugby stats conversation. RUGBYPASS USER PROFILE

RugbyPass Users are:

• Global: split evenly among Northern and Southern Hemishere rugby strongholds. UK is consistently the largest audience.

• Male-skewed: 83% of users are male

• Generations X & Y: 74% of users aged 25-54; 34% aged 25-34. 2019 • Affluent and Active: RugbyPass users are interested in purchasing items in the employment, hotels, automotive, flights and financial services sectors.

• Mobile: 75% of users access RugbyPass through their mobile phone, mostlyiPhone.

• Social: 11 million post engagements on RugbyPass Facebook pages across Q4 2018.

Source: Google Analytics (internal) July-Dec 2018 RUGBYPASS INTERESTS.

A Typical RugbyPass Network User in New Zealand is…

2019 • Male (90%) • 25+ years (80%) • Professional, moderate/high net worth • Interested in Health & Fitness • Searching for Travel, Dating, Jobs, Investments, Real Estate • Consuming sports news & entertainment via a smart phone • Passionate about Rugby!

Source: Google Analytics & Facebook Insights, internal data RUGBYPASS

2019 MEDIA SOLUTIONS RUGBYPASS 1. DISPLAY& VIDEO

• All IAB standard formats (desktop & mobile) • Flexible formats, including custom units developed in-house and tailored to client/agency’s campaign • Reservation (share-of-voice), programmatic or PMP, through Snack Media. • Scrolling HP/article banner and MPU, highly viewable • Same advertising backend across all RugbyPass Network sites: buy once across multiple platforms. • In-stream and out-stream highly visible video formats 2019

RUGBY365 & RUGBY365 & RUGBYPASS RUGBY365 & RUGBYPASS RUGBYPASS MOBILE Article/section page skyscraper Desktop banner homepage banner RUGBYPASS VIDEO IN-STREAM & OUT-STREAM

• Floating video player for increased viewability and high view- through (user-initiated, sound-on) • 15 & 30 second pre-roll, mid-roll, in-article • branded content interstital pre-match or half-time • brand watermark in live stream and RugbyPassTV

IN-STREAM 15/30 sec ATF Video 2019

IN-STREAM 15/30 sec ATF Video

IN-LIVE STREAM Watermark (custom) IN-ARTICLE 30 sec Video (activated on scroll-over) RUGBYPASS CUSTOM INTEGRATED AD UNITS

Branded Stats/ 2019 Countdown/ Affiliate sales Widget

PRICING: Integrated display units available on CPM or flat fee sponsorship + creative design/build fees. RUGBYPASS BRANDED WIDGETS

Branded Live Odds or Stats Widget, homepage, in-article & match-centre 2019

PRICING: Integrated display units available on CPM or flat fee sponsorship + creative design/build fees. RUGBYPASS 2. MEDIA SPONSORSHIP – RUGBYPASS NETWORK

During RWC 2019, we expect audience numbers across the RugbyPass Network to peak. Brands have several options to take advantage of this highly engaged audience:

• Network Takeover: guaranteed share of voice across RugbyPass Network websites and app at a country, regional or global level. 2019 • Section or Content Sponsorship: brand integration and association with RugbyPass’ dedicated RWC 2019 section, the Grandstand video section or the RugbyPass Index microsite.

• Daily Homepage Splash: full-page/screen ads on first load of RugbyPass Network sites and app on a daily basis.

• Content Sponsorship: brand placement within and surrounding specific RugbyPass original content, including RWC video content. (e.g. RWC news presented by YOURBRAND)

• The Rugby Pod branded segments and audio ads RUGBYPASS RPN TAKEOVER (DISPLAY), SPONSORSHIP & BRAND INTEGRATION 2019

RugbyPass Index (RPI) Naming Rights, Banner Placement, Design Integration (e.g. YOURBRAND 1st XV)

RugbyPass Network & Individual Site SOV Buyout

PRICING: Sponsorship and brand integration available on flat fee with supporting media commitment (CPM/CPC or flat rate). Currently no ad-served display units, although out-stream video may be possible. RUGBYPASS SECTION TAKEOVERS, SKINS & INTEGRATION 2019

Video, Tournament (incl. ), News section sponsorship, incl. in-video (title) branding and links in description. Custom skins also available.

PRICING: Ad-served page skins available on CPM; hard-coded skins and integrated design elements , title images and video sponsorship all by negotiation (flat fee). RUGBYPASS RUGBYPASS 2019 RWC MINI SITE SPONSORSHIP

OVERVIEW.

We will host a comprehensive world cup section on Rugbypass.com and app, including news, countdowns, match schedule, pool draw, team previews, player profiles, stadium guide and match centres. 2019 OPPORTUNITY FOR BRANDS:

• Section sponsorship and page takeovers • Fixed branded countdown clock • Supported by standard media • Full Sponsorship • Branded editorial RUGBYPASS 3. BRANDED CONTENT DISTRIBUTION & AMPLIFICATION

RugbyPass drives viewership to client content through a range of tools:

• Organic: video pushed through the RugbyPass Network and partner sites for maximum organic exposure among rugby fans (2m+ users) and supported by contextually-relevant written and image content. 2019 • Social Distribution: targeted posts, likes & shares across 15+ Facebook pages and partner sites (e.g. sports/rugby social influencers), currently reaching 20m+ global rugby fans.

• In-Stream: video pushed to RugbyPass NZ subscribers during pre-game and half- time breaks.

• Email: Dedicated EDM and sponsored sections or branded content distribution within RugbyPass weekly email blast (average 15% open rate across approx. 70k users).

• Mobile Push: Custom sponsored posts pushed to RugbyPass app users. RUGBYPASS RWC & SUPER RUGBY SOCIAL CONTENT: PLAYS OF THE DAY/WEEK & DAILY NEWS ROUND-UPS.

OVERVIEW. RugbyPass’ team of seasoned rugby journalists will develop custom written content for native distribution via one or more of our sites and social platforms 2019 Each day/week we will select a stand out team or individual moment and showcase this through video or animated imaging with voice over complimented with written editorial.

WE WILL PRODUCE:

• Daily video* or infographics • Can be customised around brand objective or messaging

OPPORTUNITY FOR BRANDS

• Naming rights sponsor • Tailored editorial/graphics for brand objectives • Social amplification • Supporting standard media sponsorship

*image-based, no match footage unless rights permit such usage. RUGBYPASS STATS INFOGRAPHICS FOR SOCIAL ENGAGEMENT

OVERVIEW.

RugbyPass will produce animated infographics profiling standout team or individual performances using our in house team of rugby experts, coupled with our cutting edge stats platform.

2019 The infographics are then pushed out across the RugbyPass Network of websites and social media network including facebook/Twitter and Instagram.

OPPORTUNITY FOR BRANDS:

• Brand logo integration • Naming rights opportunity • Stats and editorial can be tailored around brand objectives • Talent branding • Social Amplification RUGBYPASS EMAIL & SOCIAL AMPLIFICATION CASE STUDY

CASE STUDY: WHYTE & MACKAY During the British & Irish Lions’ 2017 tour of New Zealand, whisky brand Whyte & Mackay partnered with RugbyPass to increase the audience reach for its “Smooth things over” campaign.

OBJECTIVES. Brand awareness and in-venue product trial.

2019 TARGET MARKET. Rugby followers, UK

EXECUTION. Large or standard full-width In-Email banner 2 x social posts across 5 different RugbyPass Network Facebook pages.

RESULTS. 350,000+ video views, 1.2m reach among targeted rugby followers.

In-Email Branded Content Distribution Facebook Sponsored Post RUGBYPASS

2019 CONTENT SOLUTIONS RUGBYPASS 1. BESPOKE VIDEO PRODUCTION & PREMIUM WRITTEN CONTENT.

OVERVIEW.

RugbyPass’ team of in-house video and social content producers and experienced rugby journalists can tailor content specifically to

2019 a client’s objectives.

Our team produces the content and we distribute and amplify it through our audience network to millions of rugby fans (web+app+social). A light-touch option for your brand.

OPPORTUNITIES FOR RUGBY WORLD CUP

• Series of weekly RWC count-down articles, sponsored by Soc- Gen. • Branded image galleries, quizzes, polls and other social engagement tools. • Series of weekly RWC news round-up videos throughout 2019. • Weekly article and video series examining the RWC players to watch, sourced from our proprietary rankings tool, the RugbyPass Index (https://index.rugbypass.com) RUGBYPASS CONTENT DEVELOPMENT CASE STUDY: SINGAPORE INTERNATIONAL 2018.

BRIEF • Drive awareness and interest in their 2018 event, not just from Singapore but from inbound tourist markets such as UK and Southeast Asia. • Provide direct access to ticket sales and drive click-through • At a deeper level, drive international interest in Singapore as a destination for international sports tourists. 2019 SOLUTION • RugbyPass produced: • A TV-length original travel show, Rugby Explorer, centered around rugby and the upcoming Sevens, hosted by UK rugby personality Jim Hamilton. • A series of written articles distributed across the RugbyPass Network • Multiple social media posts to drive mass reach and awareness of the content and the event itself. • A supporting media campaign across the RugbyPass Network helped drive direct conversion through to ticket sales.

RESULTS • 100,000+ views of written and video content during the campaign period • Thousands of event tickets sold post-view and post-click RUGBYPASS CASERUGBY STUDY: WORLD CONTENT CUP 2019 INTEGRATIONOVERVIEW & DISTRIBUTION - KYUSHU TOURISM

BRIEF:

Ahead of the 2019 Rugby World Cup, showcase the wonders of Kyushu through video and editorial content, driving awareness among rugby fans from UK, IR, FR, AU, NZ, SA and parts of Asia.

OUR RESPONSE: 2019 We sent our team to Kyushu and produced 3 video guides for Oita, Fukuoka and Kumamoto. Content was teased via our social channels and released in full through a series of articles published across the RugbyPass Network. amplified the content through high-reach display and social ad placements.

EXAMPLES: • https://www.rugbypass.com/news/japan-rugby-world-cup-city- guide-fukuoka/

• https://www.rugbypass.com/news/rugby-world-cup-japan-city- guide-oita

• https://www.rugbypass.com/news/rugby-world-cup-japan-city- guide-kumamoto RUGBYPASS 2. RUGBYPASS ORIGINALS: THE LARGEST PRODUCER OF ORIGINAL RUGBY CONTENT FOR THE WEB.

• Original formats produced by and for global rugby fans. Millions of dollars invested to date.

• Content developed for and in 2019 conjunction with major brands, including integrations across the apparel, alcohol, travel and other categories.

• Distribution via the RugbyPass Network (web+social) and through targeted content boosting for guaranteed reach.

• Supporting short-form video, podcast and written content developed as standard for all Originals. RUGBYPASS THE SHORT BALL

The Short Ball is a weekly video podcast hosted by rugby personality Scotty Stevenson and former All Black Mils Muliaina, available exclusively through RugbyPass.com.

Ahead of its 3rd season, the NZ-centric (yet outward-looking) show already has a strong reputation for breaking news and engaging guests, all delivered with a relaxed and witty turn of phrase by well-respected presenters. FEBRUARY

40,000+ 2018 Expected weekly audience (NZ, web+app+social)

FOR BRANDS • Series sponsorship • Segment sponsorship • Bespoke segment development • Product placement • Pre-roll buyout RUGBYPASS RUGBY WORLD CUP LEGENDS SERIES

OVERVIEW.

In the lead up to the 2019 rugby world cup, RugbyPass will have access to many past legends of the game, including from New Zealand.

The Legends Series will feature one on one interviews with past

2019 players sharing their experiences of competing at Rugby’s biggest tournament, tournament predictions, players to watch out for and more.

OPPORTUNITY FOR BRANDS

• Exclusive sponsor for the series including naming rights • Branded content with logos, interstitials, overlays on screen during the episodes • 5/15 second ‘brought to you by’ video before each episode • Talent branding

CLICK TO VIEW EXAMPLE RUGBYPASS MAKE ME AN INTERNATIONAL: THE EVERYMAN’S DREAM

OVERVIEW.

The aim: to take an amateur rugby player, help them and document their journey toward representing their national side. Hosted by RugbyPass talent and former internationals Jim Hamilton and Ali Williams.

2019 5 x 30 minute episodes with supporting content, including video diaries, clips, written content, social posts, amateur match coverage.

OPPORTUNITY FOR BRANDS

• Exclusive sponsor for the series including naming rights, E.G. proudly presented by Societe Generale • Branded content with logos, interstitials, overlays on screen during the episodes • 5/15 second ‘brought to you by’ video before each episode • Key talent may be based in your location of choice (e.g. focus on Asia grassroots talent) RUGBYPASS 2019 RWC CITY GUIDE SERIES

OVERVIEW.

A comprehensive insight into all hosting cities including details on the matches taking place in each city, stadiums, tourism attractions, local cultures and traditions.

2019 WE WILL PRODUCE:

• 12 videos, showcasing each of the RWC host cities & prefectures. • 3-5 minutes’ duration, distributed as standalone videos through web and social, but also complied into a long-form guide, which can be distributed though client distribution platforms. • Produced in English language with option for Japanese subtitles

BRAND OPPORTUNITY: • Logo placement and title sponsorship (start and end) • Accompanying sponsored editorial post for each video • Rights to use and repurpose content for Brand website and social RUGBYPASS OPERATION JAYPAN: RWC 2019

OVERVIEW:

RugbyPass released a preview version of this Australia- centric original video series in 2018 and plans to re-release the content with a strong media and PR push closer to the RWC 2019. This is a great opportunity for RWC sponsor

2019 brands or supporting travel and tourism organisations to capitalise on increase search activity for Japan ahead of the RWC without the hassle and cost of a new production.

OPPORTUNITY:

• Naming rights sponsorship • Logo placement and title sponsorship (start and end of each video • Branded clips pushed through Social channels • Long-form travel guide “Operation Jaypan” distributed to mainstream media and RugbyPass digital channels. • Additional supporting content produced by Jaybor for your brand. RUGBYPASS THE RUGBYPOD ON TOUR IN JAPAN

OVERVIEW.

Join RugbyPass ambassadors Jim Hamilton and Andy Goode who will be live on the ground in Japan during the 2019 RWC.

The Rugby Pod will be recording a series of episodes during the

2019 tournament to discuss all the action, adding a comical element as per their previous visit to New Zealand during last years Lions tour.

WE WILL PRODUCE:

• Match Previews and Reviews • Player Interviews • Interactions with the fans • User Q&A

OPPORTUNITY FOR BRANDS:

• Sponsorship of Facebook live on-location shows • Branded Banners, Logos, Backdrops displayed during filming • Voiceover plugs during the show

EXAMPLE: https://www.youtube.com/watch?v=anKg0_1yms4&t=4s

CLICK TO VIEW RUGBYPASS ASK ALI & ASK ANDY & JIM

OVERVIEW.

A live Facebook broadcast inviting rugby fans to interact with Ali Williams and the RugbyPod team of Jim Hamilton and Andy Goode. Can easily be tailored to an Australian audience.

2019 Questions are submitted via facebook and our hosts will provide their answers and opinions. The broadcast will be shown on RugbyPass.com

WE WILL PRODUCE:

• Live Facebook Video • Interaction with Fans • User Q&A

OPPORTUNITY FOR BRANDS:

• Sponsorship of Facebook live on location shows • Branded Banners, Logos, Backdrops displayed during filming

EXAMPLE: https://www.facebook.com/rugbypass/videos/2252172795027306/ RUGBYPASS

2019 KICK-OFF RUGBYPASS SUMMARY

• Partner with the RugbyPass Network to reach the high-value global rugby fan base at scale and with the best original rugby content.

• Create the most relevant branded content with our experienced & globally-dispersed team and regional content hubs.

2019 • Engage users with original short-form and long-form video, audio and text formats.

• Deploy your digital brand & performance assets across highly visible, mobile-friendly placements.

• Speak directly to users through the RugbyPass customer database, logged-in users and email subscribers. ADVERTISING ENQIRIES:

RUGBYPASS - For rates and more info SPEAK TO US contact - Jane Ormsby - Scroll Media - 021 357 131 - [email protected] 2019 NOVEMBER

2017 THANKS.