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Data Mining Mobile Devices Defines the Collection of Machine-Sensed Mobile Mining Data Devices Mobile Devices Environmental Data Pertaining to Human Social Behavior

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Data Mining Mobile Devices Defines the Collection of Machine-Sensed Mobile Mining Data Devices Mobile Devices Environmental Data Pertaining to Human Social Behavior Marketing / Data Mining and Knowledge Discovery Mena With today’s consumers spending more time on their mobiles than on their PCs, Data Mining new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire. Data Mining Mobile Devices defines the collection of machine-sensed Devices Data Mining Mobile Mobile Devices environmental data pertaining to human social behavior. It explains how the integration of data mining and machine learning can enable the modeling of conversation context, proximity sensing, and geospatial location throughout large communities of mobile users. Jesus Mena • Examines the construction and leveraging of mobile sites • Describes how to use mobile apps to gather key data about consumers’ behavior and preferences • Discusses mobile mobs, which can be differentiated as distinct marketplaces—including Apple®, Google®, Facebook®, Amazon®, and Twitter ® • Provides detailed coverage of mobile analytics via clustering, text, and classification AI software and techniques Mobile devices serve as detailed diaries of a person, continuously and intimately broadcasting where, how, when, and what products, services, and content your consumers desire. The future is mobile—data mining starts and stops in consumers’ pockets. Describing how to analyze Wi-Fi and GPS data from websites and apps, the book explains how to model mined data through the use of artificial intelligence software. It also discusses the monetization of mobile devices’ desires and preferences that can lead to the triangulated marketing of content, products, or services to billions of consumers—in a relevant, anonymous, and personal manner. K15401 ISBN: 978-1-4665-5595-2 90000 www.crcpress.com 9 781466 555952 www.auerbach-publications.com K15401 cvr mech.indd 1 5/15/13 10:57 AM Data Mining Mobile Devices OTHER TITLES FROM AUERBACH PUBLICATIONS AND CRC PRESS Ad Hoc Mobile Wireless Networks: Principles, Guide to the De-Identification of Protocols, and Applications, Second Edition Personal Health Information Subir Kumar Sarkar, T.G. Basavaraju, Khaled El Emam and C. Puttamadappa ISBN 978-1-4665-7906-4 ISBN 978-1-4665-1446-1 Identification and Management of Android Security: Attacks and Defenses Distributed Data: NGN, Content-Centric Anmol Misra and Abhishek Dubey Networks and the Web ISBN 978-1-4398-9646-4 Giovanni Bartolomeo and Tatiana Kovacikova Applying Guiding Principles of Effective ISBN 978-1-4398-7907-8 Program Delivery Kerry R. Wills Information Security Policy Development ISBN 978-1-4665-8789-2 for Compliance: ISO/IEC 27001, NIST SP 800-53, HIPAA Standard, Automatic Defense Against Zero-day PCI DSS V2.0, and AUP V5.0 Polymorphic Worms in Communication Barry L. Williams Networks ISBN 978-1-4665-8058-9 Mohssen Mohammed and Al-Sakib Khan Pathan ISBN 978-1-4665-5727-7 Iris Biometric Model for Secured Network Access Big Data and Business Analytics Jay Liebowitz (Editor) Franjieh El Khoury ISBN 978-1-4665-6578-4 ISBN 978-1-4665-0213-0 Bring Your Own Devices (BYOD) Next Generation Mobile Broadcasting Survival Guide David Gómez-Barquero Jessica Keyes ISBN 978-1-4398-9866-6 ISBN 978-1-4665-6503-6 Optimal Resource Allocation for Distributed The Complete Book of Data Anonymization: Video and Multimedia Communications From Planning to Implementation Yifeng He, Ling Guan, and Wenwu Zhu Balaji Raghunathan ISBN 978-1-4398-7514-8 ISBN 978-1-4398-7730-2 PRAGMATIC Security Metrics: Data Governance: Creating Value from Applying Metametrics to Information Information Assets Security Neera Bhansali (Editor) ISBN 978-1-4398-7913-9 W. Krag Brotby and Gary Hinson ISBN 978-1-4398-8152-1 Data Mining Mobile Devices Jesus Mena Return On Process (ROP): Getting ISBN 978-1-4665-5595-2 Real Performance Results from Process Improvement Driving Business Value with Technology Michael West and Big Data ISBN 978-1-4398-8639-7 Benjamin Woo ISBN 978-1-4665-8054-1 Securing Cloud and Mobility: A Practitioner’s Guide Effective Surveillance for Homeland Security: Ian Lim, E. Coleen Coolidge, and Paul Hourani Balancing Technology and Social Issues Francesco Flammini, Roberto Setola, and ISBN 978-1-4398-5055-8 Giorgio Franceschetti (Editors) ISBN 978-1-4398-8324-2 Security and Privacy in Smart Grids Yang Xiao (Editor) Enterprise Dynamics Sourcebook ISBN 978-1-4398-7783-8 Kenneth C. Hoffman, Christopher G. Glazner, William J. Bunting, Leonard A. Wojcik, Unit and Ubiquitous Internet of Things and Anne Cady Huansheng Ning ISBN 978-1-4200-8256-2 ISBN 978-1-4665-6166-3 Data Mining Mobile Devices Jesus Mena CRC Press Taylor & Francis Group 6000 Broken Sound Parkway NW, Suite 300 Boca Raton, FL 33487-2742 © 2013 by Taylor & Francis Group, LLC CRC Press is an imprint of Taylor & Francis Group, an Informa business No claim to original U.S. Government works Version Date: 20130220 International Standard Book Number-13: 978-1-4665-5596-9 (eBook - PDF) This book contains information obtained from authentic and highly regarded sources. Reasonable efforts have been made to publish reliable data and information, but the author and publisher cannot assume responsibility for the validity of all materials or the consequences of their use. The authors and publishers have attempted to trace the copyright holders of all material reproduced in this publication and apologize to copyright holders if permission to publish in this form has not been obtained. If any copyright material has not been acknowledged please write and let us know so we may rectify in any future reprint. Except as permitted under U.S. Copyright Law, no part of this book may be reprinted, reproduced, transmit- ted, or utilized in any form by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying, microfilming, and recording, or in any information storage or retrieval system, without written permission from the publishers. For permission to photocopy or use material electronically from this work, please access www.copyright. com (http://www.copyright.com/) or contact the Copyright Clearance Center, Inc. (CCC), 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400. CCC is a not-for-profit organization that provides licenses and registration for a variety of users. For organizations that have been granted a photocopy license by the CCC, a separate system of payment has been arranged. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Visit the Taylor & Francis Web site at http://www.taylorandfrancis.com and the CRC Press Web site at http://www.crcpress.com To Sergio “El Juez” Armijo, Jorge “El Mustachon” Bustamante, Antonio “El Ochotres” Diaz, Eusebio “El Marcos” Gutierrez, and Victor “El Romano” Munoz © 2010 Taylor & Francis Group, LLC Contents Preface ............................................................................................................xi 1 Mobile Sites ............................................................................................1 1.1 Why Mobile Sites? .............................................................................1 1.2 Developing a Mobile Site ...................................................................2 1.3 Mobile Biz .........................................................................................5 1.4 Put Your Brand in Their Pocket .........................................................7 1.5 Mobile Search Engine Optimization (SEO) ......................................9 1.6 Mobile Site Requirements ................................................................10 1.7 A Mobile Site Checklist ...................................................................15 1.8 Constructing a Mobile Site ..............................................................18 1.9 When to Build a Mobile Site ...........................................................25 1.10 The Mobile Site Experience .............................................................27 1.11 Getting Mobile Googled .................................................................29 1.12 Mobile Is about Now! ......................................................................31 1.13 Mobile Payments .............................................................................32 1.14 Adobe Shadow™ Mobile Site Tester .................................................33 1.15 Mobile Cookies .............................................................................. 34 1.16 The ConnectMe QR™ Network .......................................................36 1.17 Mobile Ad Networks .......................................................................38 1.18 Mobile Site Developers ................................................................... 40 1.19 Mobile Site Development Case Studies ........................................... 44 1.19.1 OneIMS ............................................................................ 44 1.19.2 YoMobi .............................................................................. 44 1.19.3 MobiTily.com .....................................................................45 1.20 Tracking via Unique Device ID .......................................................45 1.21 Mobile Site versus Apps ...................................................................47 1.22 Social Mobile Site ............................................................................49 1.23 Web and Wireless Sites ....................................................................50
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