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Ridley Pearson RIDLEY PEARSON NEW YORK TIMES bestselling author of THE KINGDOM KEEPERS series THE POLARSHIELD PROJECT The sons of Batman and Superman come together for a new era of crime-fighting and saving the world! From NEW YORK TIMES bestselling author Ridley Pearson comes a new generation of heroes, packed with new adventures and crime-fighting, touching on real-life issues such as global warming and how it’s changing the world as we know it. Two boys, the sons of mega-superheroes Batman and Superman, find their lives pulled apart as the world hurtles toward ecological distress. They find strength in a third friend— Candace, a young woman with the power of foresight—and together they forge a bond even as the Earth descends into chaos around them. When the flood walls begin to fail and endanger the city and its people—Superman is on a mission to Mars while Batman is busy keeping Wayne Enterprises together—it’s up to the super sons and their newly formed crime fighting group to find out who’s really behind the sabotaging of the flood walls and save the day! SUPER SONS: THE POLARSHIELD PROJECT Author: Ridley Pearson | Illustrator: Ile Gonzalez TP | 9781401286392 | $9.99 US / $13.50 CAN Ages 8-12 | Grades 3-7 On Sale: 4/2/2019 RIDLEY PEARSON is an Edgar nominee, Fulbright Fellow and a #1 NEW YORK TIMES bestselling author of more than 50 award-winning suspense and young adult adventure novels. His novels have been published in two dozen languages and have been adapted for both network television and the Broadway stage. Ridley’s middle grade-reader series include THE KINGDOM KEEPERS, STEEL TRAPP and LOCK & KEY. Ridley plays bass guitar in an all-author rock band with other bestselling writers (Dave Barry, Amy Tan, Mitch Albom, Scott Turow, Greg Iles and occasionally Stephen King). He lives and writes in the Northern Rockies along with his wife, Marcelle. For more information, contact Ailen Lujo or Anna Morrow with DC Entertainment Marketing . [email protected] | [email protected] TM & © DC RIDLEY PEARSON NEW YORK TIMES bestselling author of THE KINGDOM KEEPERS series THE POLARSHIELD PROJECT MARKETING AND PROMOTIONS Trade Marketing (Pre-Publication) • Advertising campaign • Publishers Weekly front cover, Shelf Awareness, Goodreads, American Booksellers Association, NetGalley, Bookish, DOGO Books, Booklist, School Library Journal, Kirkus, and Baker & Taylor and Ingram • 3,000 copy ARC print run • Sales kit distribution including ARCs, lithographs, bookmarks, tote bags, shelf-talkers and more! • ABA White Box & Red Box mailings • Extensive library and academic marketing • Lesson plan and discussion guide distribution and educational video assets creation • Educational campaign launch to promote environmental responsibility • Resources web page launch for librarians, educators and buyers • LibraryCons nationwide • Announcement at ALA Midwinter 2018 • ALA Annual 2018 • Book Buzz, PopTop and Graphic Novels stage programming featuring Ridley Pearson • Ridley Pearson book signing events • Super Sons sampler distribution • NCTE (National Council of Teachers of English) booth • Super Sons galley & Spring 2019 DC Books for Young Readers catalog distribution • Events • 10 city tour • Including bookstore signings, school visits and library events • ABA Winter Institute, BookExpo, BookCon and SCIBA Publicity & Media • New York Times exclusive announcement on February 4, 2018 • Author interviews & national publicity campaign • Trade publicity campaign including Kirkus, Booklist, Publishers Weekly, School Library Journal, Library Journal and The Horn Book Review • Middle grade blog tour Consumer Marketing (On Publication) • Advertising campaign • Major online media advertising campaign • TV advertising and book trailers • Book promotion trailer on YouTube and DOGOBooks • Goodreads campaign • Massive word-of-mouth influencer campaign & early reader review campaign • Events • YALLFest & YALLWest • Barnes & Noble B-Fest • Social media & digital marketing • Hub pages & newsletter program launch for DC Ink and DC Zoom • Newsletters featuring behind-the-scenes updates from Ridley Pearson • Dedicated social media accounts for DC Zoom and DC Ink DC BOOKS FOR YOUNG READERS brings the iconic superheroes of DC Entertainment to original graphic novels for middle- grade and young adult readers. World-class authors lend their expertise to brand-new stand-alone stories featuring the characters we know and love. SUPER SONS THE POLARSHIELD PROJECT is the first book from DC Zoom, DC Books for Young Readers’ middle grade imprint..
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