WEIGHT Loss QUACKERY and FADS 5 Crime for Vitamin Makers and Health Food Stores to Tell Or Exercising, and Discounts the Benefits of Exercise
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eight Loss uackery and Fads Frances M. Berg Healthy Weight Journal • Bee Pollen • Herbal Tea • Infomercials • Thigh Cream • "Fat Burning'' pill • Illegal Drug Claims • Voice of the Quack • Chromium Picolinate • Manchurian Mushroom Tea • How to Identify and Report Fraud CONTENTS Guidelines for identification of quackery . 2 1. Voice of the Quack .............................. 3 2. Creams, Patches and Aids . 7 Creams and lotions; Appetite patches; Appetite spray; Fiber cookies; Herbal teas 3. Gadgets . 10 CMP tables; Acupressure; Belts; Vacuuming fat; Body wraps; Heat 'melts fat'; Historic devices 4. Diet Pills . 13 Herbals as hoaxes?; Anti-cellulite; Bee pollen; Blockers; Fiber pills; Ephedrine; Chromium Picolinate 5. Themes, Schemes & Combos . 18 Herbal and "all natural"; Cellulite concepts; Spot reduction; Detoxifying the body; Lean people differ; Targeting the wlnerable; Combinations; Easy money; Pyramid schemes; Hit and run; Wealth building; Infomercials; Hypnosis 6. Slim Chance Awards . 25 Banned nonprescription drugs . 29 How to report fraud . 30 References . 31 Index ............................................ 32 WeightLoas Quackery and Fads. Second edition. Copyright 1994 1995. ISBN 0-918532-60-4. All rights reserved. Reproduction in whole or in part prohibited without publisher's written permission. Published by Healthy Weight Jouma~ 402 South 14th Street, Hettinger, ND 58639. TE: 701-567-2646; FAX: 701-567-2602. WEIGHT LOSS QUACKERYAND FRAUD Guidelines for identification FrancesM. Berg, M. S. Fraudulent weight loss products and programs dentials. (Nutrition educators and registered dieti often rely on unscrupulous but persuasive combina tians are preferred. The science of nutrition is tions of message, program, ingredients, mystique taught only through college Home Economics and and method of availability. A weight loss product or related departments.) program may be fraudulent if it does one or more of • Fails to state risks or recommend a medical exam. the following: Ingredients Message • Uses unproven, bogus or potentially dangerous • Claims or implies a large, fast weight loss - often ingredients such as: dinitrophenol, spirulina, amino promised as easy, effortless, guaranteed or per acid supplements, glucomannan, human chorionic manent. (Recommended loss for most people is gonadotrophin hormone (HCG), diuretics, slim no more than two pounds per week.) ming teas, echinacia root, bee pollen, fennel, • Implies weight can be lost without restricting calo chickweed and starch blockers. (When its review ries or exercising, and discounts the benefits of process is complete, FDA is expected to approve exercise. only phenylpropanolamine, PPA.) • Uses typical quackery terms such as: miraculous, • Claims ingredients will block digestion or surround breakthrough, exclusive, secret, unique, ancient, calories, starches, carbohydrates or fats, and re accidental discovery, doctor developed. move them from the body. • Oaims to get rid of "cellulite." (Cellulite does not exist and reference to it is a red flag warning of Mystique fraud or misinformation.) • Encourages reliance on a guru figure who has the • Relies heavily on undocumented case histories, "ultimate answers." before and after photos, and testimonials by "sat • Grants mystical properties to certain foods or isfied customers" (who are often paid for ingredients. testimony which is written by the advertiser). • Bases plan on faddish ideas, such as food allergies, • Misuses medical or technical terms, refers to stud forbidden foods or "magic combinations" of foods. ies without giving complete references, claims • Declares that the established medical community is government approval. against this discovery and refuses to accept its • Professes to be a treatment for a wide range of miraculous benefits. ailments and nutritional deficiencies as well as for Method of availability weight loss. • Is sold by self-proclaimed health advisors or "nutri • Makes claims which are not stated on the label. tionists," often door-to-door, in "health food" Program stores, or a chiropractor's office. • Promotes a medically unsupervised diet of less • Distributes through hard-sell mail order advertise than 1000 calories per day. ments, television informericals, or ads which list • Diagnoses nutrient deficiencies with computer only an 800 number without an address, indicating scored questionnaire and prescribes vitamins and possible Postal Service action against the com supplements (rather than a balanced diet). Rec pany. ommends them in excess of 100% of • Demands large advance payments or long-term Recommended Dietary Allowance. contracts. (Payment should be pay-as-you-go, or • Requires special foods purchased from the com refundable.) pany rather than conventional foods. • Uses high pressure sales tactics, one-time-only • Promotes aids and devices such as: body wraps, deals, or recruitment for a pyramid sales organiza sauna belts, electronic muscle stimulators, passive tion. Displays prominent money-back guarantee. motion tables, ear stapling, aromatherapy, appe (A common complaint against these companies is tite patches and acupuncture. that they do not honor their guarantees). • Promotes a nutritional plan without relying on at Berg F, Weight Loss Fraud and Quackery. Healthy least one author or counselor with nutrition ere- Weight Journal/Obesity & Health 1990;4:9:71. 2 WEIGHT Loss QUACKERY .AND FADS HEALTHY WEIGHT JOURNAL 1. Voice of the quack he voice of the quack is seductive, smoothly eliminate fat and calories from the system in a short time. pitched to charm money out of vulnerable men, Weight loss fraud covers the spectrum in a surprisingly T women and children. 1 broad field. Because of our First Amendment rights, con What counts is not the product, but the illusion cre artists are free to give false testimony against science, ated around the product. The strong advertising message medicine and reason. They take full advantage of this is beamed out to customers through newspapers, maga freedom, and today are challenging regulation and truth zines, radio, television and through the mails. Radio and ful disclosure at every federal level, in Congress, the Food television talk show hosts willingly provide free and lu and Drug Administration FDA and the National Insti crative publicity for interesting new fads. tutes of Health which has a new division called the Office The tainted genius in this is the huckster's ability to of Alternative Medicine that gives much credibility to write copy that sells, not the talent to design a product questionable claims. that delivers. In many cases, it's been shown that the Thus, it is naive to believe, as many do, that, "If it's in advertising copy is written first, with the product created . a book or magazine, it must be true." Or, "The govern later to fit the ad, or even no product at all. ment wouldn't let it be sold if it could be harmful." Or, Fraud thrives most when there is no good medical cure "If its expensive, it must be good." for a health problem. Science has yet to come up with an The voice of the quack is amazingly successful in its easy answer for weight loss, so obesity, like arthritis, can seduction. Money flows so fast that federal and state in cer and AIDS, is an ideal subject for quackery. vestigators can't keep up. For instance, in the 1989 Cho low Tea scam by Aus It works! tralian Peter Foster, the first five days of full-page news Weight loss appeals to the fringe industry because al paper advertising brought in $215,000, a figure known most anything works - or at least, it seems to work. only because authorities intercepted the mail. A unique property of weight is that, because of water "Weight loss fraud costs Americans between $10 bil loss, almost any change in eating shows up on the scale lion and $40 billion a year," estimates Ray Johnson, an as a weight change. Even without a planned decrease in assistant attorney general in Iowa's consumer protection eating, the person who is excited about a new weight loss division. effort tends to eat In a single nation- less sugar and starch. wide mailing out of i The voice of the quack is seductive, This drop in carbohy Iowa, Johnson found drate intake releases the pronioters of the smoothly pitched to charm money water from the cells, Nutralizer GH diet pill out of vulnerable men, women and children and the person "loses brought in $1.7 mil amazingly successful in its seduction. , weight." lion. Another company The explanation netted $250,000 from is that 1 gram of gly Iowans alone in six cogen a storage form of glucose binds 3 to 4 grams of months with diet pills costing $30 a bottle. water in the cells. This water is freed and excreted in the Con artists can simply place an ad and wait for the urine if the glycogen store is reduced. checks to roll in. With a return to normal eating, the cells rehydrate and weight returns to normal. Anything goes But, fortunately for the quack, this return to normal Getting into this market with a high-profit weight loss weight is easily blamed on the customer, and he or she scam is easy. Almost anything goes. The quack can choose is usually willing to accept the blame. So, because of this from teas, pills, wraps, gadgets and complex combina classic blame-the-victim scenario, people who are cheated tions, and promise they'll bum, block, flush, or otherwise in weight loss schemes seldom complain, even over the flEAL771Y WEIGHT JOURNAL WEIGHT Loss QUACKERY AND F,ws 3 most outrageous and injury-causing scmns. On the talk show circuit Con artists promote themselves and their wares daily Who is vulnerable? in the media, often through free publicity on "news Who are the people who send these millions of dollars shows."3 to con artists? They're ordinary Americans who for one Modem quacks can be hard to spot They have a slick reason or another are unhappy with themselves or their image, professional, or guru-like. They use scientific jar appearance. gon, have glib answers for all questions and problems, Disproportionately, they may be poorly educated or and use high tech advertising methods.