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AM2 18Th March 2015 Issue 22 Find great staff TM The news & jobs magazine from Attractions Management AM2 AM2.jobs 18 MARCH 2015 ISSUE 22 Shrek’s Adventure is ‘gamechanger’ for Merlin Eddie Saul, creative lead is that world of content. Dream- for Merlin Entertainment’s Works has created such charac- upcoming Shrek’s Adventure, ters that kind of stick in every- has said the experience will one’s mind. It’s that layer which push the company’s linear differentiates it from a Dungeon. attraction model to new heights. We’re pushing that model further Speaking exclusively to AM2, and seeing what it can do.” Saul – who also operates as “If you’ve got an IP like creative lead for all of Merlin’s Pinocchio or Shrek, the context highly popular Dungeon that that’s set in – does that experiences – explained feel right? [DreamWorks] has how the Shrek-themed signed off on things like that. version would be a step up on Validation from a company what is currently on offer. such as DreamWorks is “To put it into its basic The Shrek experience has been designed to be completely immersive amazing for us. That fact you’re format, we describe them as getting that validation makes batch linear experiences,” said they can influence a story. If that and often it is – they’re you want to improve that little Saul. “What that means is they you go round a Dungeon, you kind of spontaneous. bit more so we’re trying hard to are a way for people to go on can go and think that’s the first “The added layer you’ve got do that little bit better.” an experience and feel like time the show has been like with the DreamWorks experience Continued on back cover Universal files permits for Dubai’s Museum of the Future breaks ground waterpark development The Museum of the Future in Dubai, Plans have been submitted by Universal announced last week by Sheikh Mohammed Orlando for a waterpark development Bin Rashid Al Maktoum, vice-president to include a volcano feature close and prime minister of the United Arab to its Cabana Bay Beach Resort. Emirates, will start on site this week. Sited near to the existing Wet ‘n Wild Designed by architect Shaun Killa, the Orlando waterpark – also owned and AED500m (US$136.1m, €123.2m, £89.4m) operated by Universal – the potential museum will be housed in a mirrored, development was confirmed by an elliptical, ring-shaped building with plans to engineering report filed with the South change its exhibits every six months to keep The museum is scheduled to open in 2017 Florida Water Management District. pace with changing technology. The museum In 2014, Universal filed permits for aims to be always “10 years ahead of today.” tourism, offering advanced courses and the then unknown project, which said Sheikh Mohammed said the museum specialised workshops and won’t just construction would start November will provide a “permanent home for the showcase prototypes, but will also develop 2016 on 53 acres (214,500sq m) of land. world’s greatest innovations.” It will be them in special innovation labs. More: http://lei.sr?a=G2M2G_A used by people in industry, education and More: http://lei.sr?a=d9E2A_A Magazine sign up at PDF for iPad, Kindle & smart phone Online on digital turning pages Twitter follow us: GET AM2.jobs/subs AM2.jobs/pdf AM2.jobs/digital @am2jobs AM2 Job board live job updates Ezine sign up for weekly updates, Instant sign up for instant alerts, RSS sign up for job & news feeds AM2.jobs AM2.jobs/ezine AM2.jobs/instant AM2.jobs/rss CONTACT US AM2 NEWS Attractions jobs & news AM2.jobs Leisure Media Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 e-mail: please use contact’s Georgia Aquarium VP, Jose Barbero, [email protected] Subscriptions accused of animal abuse found dead [email protected] Editor Jose Barbero, a Spanish Liz Terry +44 (0)1462 431385 dolphin trainer accused Head of News of abusing animals in his Jak Phillips +44 (0)1462 471938 care, has been found dead in AM2 News Editor Mallorca, according to the Tom Anstey +44 (0)1462 471916 Spanish National Police. Attractions Management Barbero was to become Alice Davis +44 (0)1462 471918 vice president of Atlanta’s Journalist Georgia Aquarium but was Helen Andrews +44 (0)1462 471902 under investigation after Architecture and Design footage – which purportedly Katie Buckley +44 (0)1462 471936 showed the trainer hitting AM2 Products Editor dolphins – was released by Spanish police are treating Jose Barbero’s death as a suicide Jason Holland +44 (0)1462 471922 animal rights activists. AM2 Publisher Georgia Aquarium hopes of disproving these right or the privilege to Julie Badrick +44 (0)1462 471919 rebuked the claims, unsubstantiated claims,” be considered innocent Sales launching an investigation said Leven in a statement. until proven guilty.” Simon Hinksman +44 (0)1462 471905 into the matter with CEO “Sadly, [Barbero] and Barbero had worked Jed Taylor +44 (0)1462 471914 Mark Leven stating the his family received death for 37 years as a trainer Paul Thorman +44 (0)1462 471904 grainy footage was doctored. threats, and groups and and had no previous Chris Barnard +44 (0)1462 471907 “Georgia Aquarium individuals rushed to judge record of animal abuse. Design began a search for truth in him. He was not given the More: http://lei.sr?a=G4t9p_A Ed Gallagher +44 (0)1905 20198 Internet Michael Paramore +44 (0)1462 471926 Dean Fox +44 (0)1462 471900 Tim Nash +44 (0)1462 471917 Friends of the Parks wins early court Emma Harris +44 (0)1462 471921 Financial Administrator victory in battle against Lucas museum Denise Adams +44 (0)1462 471930 Circulation Manager Friends of the Parks – the Michael Emmerson +44 (0)1462 471932 campaign group attempting Subscribe to AM2: to halt development of Online: www.am2.jobs/subs George Lucas’ museum Email: [email protected] project – has scored an Tel: +44 (0)1462 471913 early victory in legal Annual subscription rates are UK £31 proceedings. A federal judge Europe £41, Rest of world £62 ruled that a lawsuit against students UK £16 the project could go forward and that the state of Illinois AM2 is published fortnightly by might have to change the The Leisure Media Company Limited, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK law for the museum to be and is distributed in the USA by SPP, 75 Aberdeen realised. Road, Emigsville, PA 17318-0437. Periodicals postage paid @ Manchester, PA POSTMASTER Following the ruling by Beijing-based MAD are lead designers for the project Send US address changes to Spa Opportunities, US district judge, John c/o PO Box 437,Emigsville, PA 17318-0437. The views expressed in print are those of the author Darrah, museum officials of the Parks has standing transfer of public land held and do not necessarily represent those of the publisher released a statement saying to sue and that the issue in trust for all the citizens of The Leisure Media Company Limited. All rights reserved. No part of this publication may be reproduced, stored they remained “committed required judicial inter- Illinois,” meaning that the in a retrieval system or transmitted in any form or by to and focused on building vention. He added: “Case city and park district would means, electronic, mechanical, photocopying, recorded or otherwise without the prior permission of the the Lucas Museum in law suggests action by the transfer the public land to copyright holder. Printed by Preview Cromatic Ltd. Chicago.” Darrah ruled Illinois General Assembly the private museum. ©Cybertrek Ltd 2015 ISSN Print: 2055-8171 Digital: 2055-818X that the nonprofit Friends is required to initiate the More: http://lei.sr?a=N7Y9Z_A 2 Read AM2 online: AM2.jobs/digital Twitter: @AM2jobs ©Cybertrek 2015 Sign up for your free digital subscription to AM2 magazine: AM2.jobs/subs 20 Legoland developments in the pipeline Following the release of its annual report, Merlin Entertainments has said there is potential for up to 20 new Legoland developments to be announced in the not-too-distant future. With Legoland and the Lego brand in general going strong, Merlin revealed in its annual report that it has at least 20 Legoland theme parks in the pipeline. Over the past four years, Merlin has opened new Legoland theme parks in Florida and Malaysia, and has already announced plans for Legoland theme parks in Dubai (debuting in 2016), Japan and South Korea (both debuting in 2017). According to the company’s annual report, Merlin is exploring further developments in both Asia and North America. On the back of the huge commercial Lego has gone from strength to strength after coming close to going bust in the early 2000s success of The Lego Movie, Merlin recently announced further additions to its existing An annual study looking at the world’s Bull and Ferrari to the title. Brand Finance parks, including the development of a 4D most powerful brands recently determined cited the success of The Lego Movie as film based on the movie, to feature in all that Lego is the world’s number one, beating helping push the brand to top spot for power. Lego theme parks and Discovery Centres. the likes of PricewaterhouseCoopers, Red More: http://lei.sr?a=y6z2n_A Dutch Windwheel concept combines clean, silent energy with attraction Famous for harnessing its wind power, the Nether- lands is looking to move on from the traditional Thomas takes over as CEO in April windmill, with a new concept that encompasses Deborah Thomas named a wind turbine, housing, CEO of Ardent Leisure a hotel and a tourist attraction, all in one.
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