EMI Centralizes Online Marketing with Microsoft .NET-Based Web Services
EMI Centralizes Online Marketing with Microsoft .NET-Based Web Services A New and Improved Web Infrastructure Standardizes Application Development, Supports Web Services-Based Content Delivery and Cuts Duplication of Effort and Costs CASE STUDY A Web services-based application infrastructure built quickly on Microsoft .NET standardized and streamlined independent web development efforts supporting music labels’ online marketing initiatives, plus paved the way for driving down costs by consolidating hosting vendors. The project’s first phase cut manual data entry by over 30%, while standalone offerings from website hosting providers are quickly being EMI is the world’s largest independent music company, operating directly in 50 countries. Its replaced with enterprise-level services from EMI Music division represents more than 1,000 artists spanning all musical tastes and genres. Its a single vendor. record labels include Angel, Astralwerks, Blue Note, Capitol, EMI Records, EMI Classics, EMI CMG, EMI Televisa Music, Manhattan, Mute, Virgin and Parlophone. Industry Entertainment Solution Avanade helped EMI Avanade ACA®.NET Summary North America migrate Assets Avanade Development Geography North America various applications to Architecture Asset the Microsoft .NET ® Partnerships Avanade Framework Technology Microsoft Windows 2000 operating system; Size EMI has over 10 offices in ® Microsoft SQL Server; North America ® Microsoft Visual Stuidio .NET Customer Background EMI North America EMI is the world's largest independent music company, operating directly in 50 countries. Its EMI Music division represents more than 1,000 artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, EMI Records, EMI Classics, EMI CMG, EMI Televisa Music, Manhattan, Mute, Virgin and Parlophone.
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