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QANTAS-MAGAZINE-MEDIA-KIT.Pdf 2O2O Media Kit Reach 2.3 million* Qantas passengers each month *On average per month for Qantas Domestic, QantasLink and Qantas International passengers combined. Source: Qantas Traffic & Capacity Statistics, July 2018 ...with award-winning content that keeps on connecting Winner Winner Winner Winner Gold Winner Best Content Best monetised Sales Team Best Content Best Travel and Marketing content 2019 of the Year Marketing in Leisure 2016 Program in Travel/ Qantas magazine 2016, 2017, 2019 Hospitality/Travel Qantas magazine Tourism 2019 + Travel Insider Qantas, Medium 2019 Qantas magazine Rare Content Qantas magazine + Travel Insider Bronze Agency + Travel Insider Gold Winner Best Travel 2019 Best Mobile/Tablet Winner Qantas magazine 2016 Winner Winner Qantas Travel Best Content + Travel Insider Custom Brand Best Content- Insider Marketing of the Year 2016 Driven Website Program in Travel/ Winner Qantas magazine Tourism 2019 Best Hospitality/ 2019 Qantas magazine Travel 2017, 2018 Qantas Travel + Travel Insider Qantas magazine Insider + Travel Insider Winner Winner Editor of the Year Winner Best Publication 2016, 2017, 2018 Best Digital in Hospitality/ Kirsten Galliott, Publication – Travel 2018 Qantas magazine Editorial 2018 Qantas magazine Qantas Travel Winner + Travel Insider Winner Insider Publication Website of the of the Year Winner Year 2018 Bronze 2017, 2018, 2019 Best Digital Qantas Travel Best use of Qantas magazine Publication – Insider monetised + Travel Insider content 2017 Editorial 2018 Finalist Qantas magazine Qantas Travel Winner Insider Designer of the + Travel Insider Publication of Year 2018 the Year 2016, 2018 Tony Rice, Qantas magazine Qantas magazine Winner Winner Best Website 2016 Sales Team of the Qantas magazine Year 2017 Qantas, Medium Rare Content Agency Travel Insider EDM 2.95 million subscribers NEW NEW Qantas Facebook 655,110 average opens 1.5 million followers per send (Social figures accurate as of October 2019) No. 1 publisher in the 4.49% average CTR Travel and Airline category (Adobe Campaign Manager 2019) Signature Properties Only available for Qantas partners Qantas Data Segmented sends to Platinum One (based on approval) Digitally target highly targeted audiences, Café Awards 13 million Qantas including luxury, inbound 100 Inspiring Australians visitors and business Frequent Flyer the brief. members Think. Dinner x Design NEW Qantas magazine Diamond Edition SPIRIT OF AUSTRALIA 10,000 copies home delivered to Chairman’s Lounge, Platinum One and select Platinum Qantas Diamond members Qantas magazine Edition SECRET AUSTRALIA / SULTRY PATAGONIA / LAID-BACK MEXICO November 2020 HIDDEN EUROPE / INTOXICATING EGYPT / ECLECTIC SINGAPORE Instagram + Twitter ecosystem 64.9k @qftravelinsider Available to 20 partners who advertise in (Social figures accurate as of October 2019) 33.8 million brand the November 2020 Qantas magazine issue connections NOV NOV/D E C 2 0 1 9 qantas.com/travelinsider / DEC 2019 DEC Qantas Red Email 4.2 million subscribers SPIRIT (Qantas 2019) Only available to Qantas partners and must link back to qantas.com SYDNEY DECEMBER 2019 qantas.com/travelinsider ↓ 中文特刊 28 cool summer escapes, from coast to countryside 2019年 10月－12月 Qantas magazine qantas.com/travelinsider ISSN 2206-7612 2019年 10月－12月 393,000 readers 塔斯马尼亚探索之旅：饕餮 (Roy Morgan, September 2019) 盛宴，醇香美酒和旖旎风光 International and domestic flights + 32个澳大利亚的神秘体验 In national Chairman’s, Business 等你来探索 遇见澳大利亚超模兼美容 Which Queensland Adventuring through Beyond bars and baristas: and Club lounges every month Qantas Chinese edition 品牌创始人Jessica Gomes island is right for you? WA’s Great Southern Melbourne for kids Travel Insider Biannual – Chinese New Year and Golden Week 193,113 uniques QantasLink Spirit (Nielsen DCR three-month average August-October 2019) Targeted distribution to Six million passengers per annum incoming Chinese tourists 2,843,961 average page views per month* Domestic flights qantas.com (Adobe Analytics August-October 2019) In national Chairman’s, Business 93% of the Travel Insider audience is and Club lounges a Qantas Frequent Flyer Bi-monthly Our audience Qantas Travel magazine Insider 393,000 193,113 Readers* Users per month^ 47 years 2,843,697 Readers’ average age* Average page views per month^^ 53% Male* 17.5k Twitter followers^^^ 47% Female* 47.4k Instagram followers^^^ 48% AB readers* 3 million subscribers to $124,090 Travel Insider EDM Average personal income* 4.2 million subscribers to Qantas Red Email** SOURCE: *Roy Morgan, September 2019; **Subscriber numbers are subject to fluctuations based on user behaviour and sends may be segmented to optimise email engagement. Qantas, 2019; ^Nielsen DCR three-month average August-October 2019; ^^Adobe Analytics August-October 2019; ^^^Twitter and Instagram Followers as at October 2019. Australia’s most-read AB magazine in the Business and Airline categories Australia’s No. 1 High-income earners, 77% believe quality is who earn on average more important than price* airline and $124,090 p.a.* business magazine read by business executives 393,000 Average value of savings 2.5 times Qantas readers, which and investments is more likely is 163,000 more than $419,790 – almost to be C-suites* Virgin Australia’s Voyeur* double the national average* 168,000 101,000 Qantas readers 48% are ABs: Qantas professionals and have over $500,000 in savings magazine has the highest AB managers (43%), making and investments, which is profile in Australia and reaches them 2.5 times more likely 80% more than its closest 29,000 more than its closest to be professionals than competitor – AFR Magazine* competitor, AFR Magazine* the general population* 34% more readers 106% who earn $150,000+ more likely – higher than AFR Magazine* to be business decision- 52% of readers travel within makers. Delivering more Australia four or more times per decision-makers (29,000) Home-owners year and they are four times more or mortgagees than any other airline or likely to travel overseas more than business title* twice a year* 70%* SOURCE: *Roy Morgan, September 2019 Qantas magazine Eight out of 10 Frequent Flyers read Qantas magazine more than half the time they fly.* 393,000 readers** SPIRIT OF AUSTRALIA Sections Reviews + Previews The City Food + Drink SECRET AUSTRALIA / SULTRY PATAGONIA / LAID-BACK MEXICO HIDDEN EUROPE / INTOXICATING EGYPT / ECLECTIC SINGAPORE Business + Technology Style + Design Health + Wellness On board Games Qantas distribution All Qantas domestic, international and regional flights All Qantas international First and Business Club lounges All Qantas domestic Chairman’s, Platinum and Club lounges Select luxury hotels nationally 5-star and boutique hotel SYDNEY distribution DECEMBER 2019 qantas.com/travelinsider Melbourne: Park Hyatt, The Langham Northern Territory: Longitude 131 Queensland: Sofitel Brisbane Club As the nation’s No. 1 magazine in the Business and Airline Lounge, Pullman Cairns International, categories, Qantas magazine reaches 393,000 readers each month. The New Inchcolm Hotel & Suites, It’s the most-read title in Australia by AB readers and business Sheraton Grand Mirage Resort executives within these categories.** Gold Coast The magazine offers a unique combination of travel news and South Australia: Southern Ocean in-depth features on local and international destinations, as well Lodge, Hilton Adelaide as business, sport, food, wine, style, arts, technology and luxury Sydney: Sheraton on the Park, content — all written by highly respected contributors. Park Hyatt SOURCE: *Qantas Reader Survey, 2019. Based on 81% of QFFs surveyed agreeing they read the magazine **Roy Morgan, September 2019. Qantas magazine sections Hotels “I didn’t set out to retire to start work again.” NEXT CHAPTER Peace offering The Living Pavilion at the Reviews + Previews Business + Technology new Aman Kyoto in Japan Business Reviews A showcase of the newest restaurants, bars and experiences +Technology Shines a light on the inner workings of the corporate world, + – where to eat, drink, stay and what to do to keep ahead offering advice, inspiration and guidance. Gain unprecedented Previews of the game. We highlight the best bookshop and hotspot of access to the offices of the world’s most inspiring leaders as Clock wise Tech startup entrepreneur Alex Moss takes us through the month, plus gadgets, cars, jewellery and watches to add her day as Canaria CEO they sit down with Editor-in-Chief Kirsten Galliott in View from to your luxe list. This section also includes a wrap-up of the Top, get the lowdown on a business buzz phrase you keep Qantas’s own messages for the month. hearing in The Memo and be a fly on the wall as we follow a business leader around for a day in Clock Wise. Photograph by David Chatfield The City Fashion The City Party on Style + Design BIANCA SPENDER “Illusionist” dress, $795 CHOPARD “Happy Sport” watch, $20,500 TIFFANY Style & CO. “Elsa Peretti” cuff, $2000 + See page 205 for stockists SYD The ultimate destination guide: a detailed deep dive into Design The latest in fashion, beauty, design and architecture. one city and everything readers need to know about it. We provide readers with inspiration to travel in style Including the best hotels, food column Chef vs Critic and with our stunning shoots showcasing the latest fashion bars to visit, the coolest neighbourhood, where to take the trends, interior design Mood Board and a road test of kids, local secrets from those in the know and how to not new beauty treatments, plus an architecture column look like a tourist.
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