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Dear Shareholders, Despite a challenging business environment, we delivered record organic growth as a result of a focused strategy, a resilient business model that resonates with today’s investors, and the ability to see opportunities even in the face 2010 Annual Report of economic uncertainty. Fred Tomczyk (left) President and Chief Executive Officer Joe Moglia (right) Chairman We remained clear on our strategy, focused on execution and emerged an even stronger company. The past year has reinforced the value of organizational focus THE RIGHT BUSINESS MODEL and the importance of having a clear vision for the future — to be Throughout this market downturn, we have continued to benefit the better investment firm for today’s investor. Being better from the movement of money from full-service brokerages to means doing what’s right for our clients, associates, shareholders TD Ameritrade, where investors choose how they do business and communities, constantly innovating and improving every day. with us — online, by phone, in a branch or through a network of independent Registered Investment Advisors. Even though RECORD ORGANIC GROWTH investors may be cautious about their investment decisions In Fiscal 2010, we focused on trading and asset gathering. and the market, they are clear about what they want from an Our goals were simple: investment firm — an investing experience that is simple, Maintain our #1 market share position in average client trades straightforward and delivered in an objective and transparent per day1 and way. We continue to make the investing process easier and Continue to grow as an asset gatherer emphasize doing what’s right for our clients in everything we do, FY 2010 Accomplishments: an approach resonating with millions of Americans shaken by the economic downturn and looking to take control of their money. 372,000 average client trades per day, well ahead of our next closest competitor DELIVERING SHAREHOLDER VALUE 668,000 gross new accounts Over the past two years, in the midst of the deepest and longest recession since the Great Depression, we received a credit A record $34 billion in net new assets, or 11 percent of our total rating upgrade, refinanced our debt through a successful public client assets at the beginning of the year offering, bought back nine percent of our outstanding stock, Record client assets of approximately $355 billion acquired thinkorswim, and introduced a quarterly cash dividend We continue to be the industry leader in trading. Despite a slower — a feat unmatched by any other financial institution. Over the summer season, average trades per day were steady at 372,000 same time frame, we either deployed or returned over 100 percent in 2010, matching our fiscal 2009 results. This year marked our of our net income to the benefit of our shareholders. These third consecutive year of record asset gathering with $34 billion accomplishments underscore our commitment to delivering value in net new assets, almost triple the assets we gathered just three to our shareholders. years ago when we started our asset gathering journey. Our financial position and cash flow remain healthy, providing us We ended the year with net income of $592 million, or $1.00 with the opportunity to introduce a quarterly cash dividend, per diluted share and a strong balance sheet. A remarkable starting with a $0.05 per share dividend in the first quarter of performance considering the slow and uneven economic recovery fiscal 2011. Initiating a quarterly dividend is another effective way we’ve experienced over the past 12 months. These solid results are for us to return capital and expand our investor base. a credit to our sales and service culture, the success of both the retail and institutional channels and the efforts of our associates. an expanded referral program. TD Bank is one of the 15 largest banks in the U.S. with 6.5 million customers. We see great long-term Well-Positioned FOR THE FUTURE potential for us to acquire clients, assets and cross-sell banking We continued to focus on growing our business while making products to our client base. investments to increase our capabilities to drive long-term growth in revenues and earnings. Client satisfaction levels are at all-time highs and we continue to see a strong connection between service levels and asset The integration of thinkorswim is critical to our growth strategy growth. We focused on delivering a superior client experience, and helps solidify our leadership in trades per day and option creating a client advocacy program, increasing the number of sales trades per day. We improved functionality for futures, foreign associates and strengthening and streamlining our service and exchange and complex options trading and introduced a mobile sales channels. In doing so, client retention rates improved and application designed to help investors engage with the markets. referrals from service centers to sales teams generated nearly We were pleased that thinkorswim was recognized by Barron’s $6 billion in new client assets in fiscal 2010, more than double as the #1 broker for 20102 — a strong validation of the strength the previous year. And our institutional channel had record asset of our active trader platform. We will focus on further integrating gathering in 2010, with significant momentum as we enter 2011. our various trading technologies and expanding our mobile offerings and investor education programs. MAINTAIN MOMENTUM in 2011 Over the last year, we successfully executed on our strategy and we We invested in our technology infrastructure to handle future remain focused on maintaining strong business fundamentals and growth by building a new state-of-the-art data center, which delivering value to our clients and shareholders. We will continue provides us with enhanced capacity, security and resiliency. With to make prudent investments in the next wave of growth, enhance the new infrastructure in place, we are turning our attention to our sales and service efforts and improve the client experience the application and front end of our technology — improvements while managing expenses in this difficult economic environment. that will further enhance the tools and services available to our clients and frontline associates. Our growth and emergence as an industry leader can be attributed to the strength of our strategy and business model We implemented a client cash management strategy migrating and the integrity and commitment of our associates to do what’s $20 billion in client cash to an FDIC insured deposit account right for our clients. We thank our associates and management offering with TD Bank3. The IDA provides added security and for their hard work, dedication and ability to see every day as an liquidity, at a comparable or improved yield for our clients, opportunity to be better than we were the day before. Becoming while mitigating the impact of near-zero interest rates on our a better company requires a commitment to continuous asset-based revenues and better positioning us for enhanced improvement and a determination to always stay relevant to profitability in an increasing interest rate environment. today’s investors. We know our work is never done and look We focused on leveraging our relationship with TD Bank4 through forward to meeting the challenges of the year ahead. Fred Tomczyk Joe Moglia President and Chairman Chief Executive Officer 1 Internally estimated daily average revenue client trades (DARTS) based on last twelve months publicly available reports for E*Trade Financial, optionsXpress and Charles Schwab. 2 thinkorswim, prior to joining TD Ameritrade, earned 4.9 stars, the top score, in the category “Trading Technology,” and was rated #1 overall online broker in Barron’s ranking of online brokers, 3/15/2010. thinkorswim was evaluated versus others in eight total categories, including trade experience, trading technology, usability, range of offerings, research amenities, portfolio analysis and reporting, customer service and education and costs. thinkorswim topped the list in 2006, 2007, 2009 and 2010 with the highest weighted-average score. Barron’s is a registered trademark of Dow Jones & Company © 2006-2010. 3 Client cash is held in FDIC-insured deposit accounts at TD Bank, N.A. and TD Bank USA, N.A. TD Ameritrade, TD Bank, N.A. and TD Bank USA, N.A. are affiliated through The Toronto-Dominion Bank. 4 As of September 30, 2010, TD Bank owned approximately 46% of TD Ameritrade, but TD Bank cannot vote any shares over 45% under terms of the stockholders agreement. 2010 Financial Highlights With record organic growth, a strong financial position and successful business model, we are well-positioned for the future. Continuing to focus on further enhancing the client experience, cross-selling and building out our retail and institutional channels will allow us to maintain our growth trends and remain opportunistic in 2011 and beyond. FINANCIAL PERFORMANCE Earnings Per Share1 EBITDA1 Return on Equity1 (excluding investment gains/losses) (Millions) (excluding investment gains/losses) (excluding investment gains/losses) $1,437 34% $1.33 31% $1,228 $1,221 30% $1.10 $1,114 $1.06 $1.00 $0.87 $933 21% 16% 2006 2007 2008 2009 2010 2006 2007 2008 2009 2010 2006 2007 2008 2009 2010 OPERATING METRICS Record Average Client Trades per Day Record Net New Client Assets Return on Client Assets (Thousands) (Billions) 372 372 $33.9 0.41% 0.42% 301 $26.6 0.36% 253 $22.8 217 0.28% $12.4 2006 20072 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010 1 Earnings Per Share (excluding investment gains/losses), EBITDA (excluding investment gains/losses), and Return on Average Stockholders’ Equity (excluding investment gains/losses) are all excluding investment gains/losses and are non-GAAP financial measures. See reconciliation on page 97. 2 Effective in October 2007, average client trades per day have been adjusted to exclude non-revenue-generating mutual fund trades.
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