ANNUAL-REPORT-2020-2021.Pdf
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annual report 2020-2021 Alberta Music 2020/2021 P2 table of contents Introduction Land Acknowledgment . 3 Chair’s Message . 4 Executive Director’s Message . .. 5 About Alberta Music Mission, Vision, Beliefs . 7 Board of Directors, Staff . 8 Board Committees . 9 Funders & Sponsors . 10 Positions & Representations . 11 Membership . 12 Partners . 13 Canadian Live Music Association Campaign . 14 Industry Development LIVESTOCK - Export Programs . 15 Export Events . 16 Professional Development Training & Resources Facts . 17 Information Sessions . 19 Mentorship . 21 Project WILD . 22 Breakout West . 22 Local Audience Development Alberta Spotlight Series . 23 Phoenix Music Executive Development Program . 23 WILDFEST . 24 Canadian Songwriting Challenge . 24 Rise Up Song Contest . 25 Alberta Music & BreakOut West Holiday Party . 25 International Women’s Day . 26 National Indigenous Peoples Day . 27 Legacy Activity Edmonton Music Prize . 28 Alberta Music 35th Anniversary Redux . 29 Alberta Heritage Grant Project . .. 30 Awards & Nominations . 31 Alberta Music Industry Association respectfully acknowledges that it is situated on Treaty 6 and 7 territories - the ancestral and traditional territory of the Cree, Métis, Dene, Blackfoot, Saulteaux, Nakota Sioux and Treaty 7 region in Southern Alberta, which includes the Blackfoot Confederacy, as well as the Tsuut’ina First Nation, and the Stoney Nakoda . We acknowledge the many First Nations, Métis and Inuit whose footsteps have marked these lands for generations and continue today . With this acknowledgement, we remind ourselves of the responsibilities we have as Treaty people to understand our shared colonial history and commit ourselves to working towards a just and inclusive society . Alberta Music 2020/2021 P4 chair’s Strategic planning, advocacy and education are vital to us who work within music; it can also be essential to protecting and growing Alberta’s vital to our province’s economic recovery and message music industry; this collective approach diversification. matters now, as we begin our recovery; just as Our music sector will climb back to where it was importantly, it will matter in the months and pre-pandemic, and we can grow beyond that too . years after the pandemic . It will take time . As a member of Alberta Music you are helping us all get there together . If you For Alberta’s songwriters, sound engineers, want to do more, tell your friends and colleagues promoters, club owners, and other music in music to become members . Consider It’s good to leave 2020 behind us; I don’t think entrepreneurs, there are many unique participating in one of our Committees as a there are many who’d disagree. The first half challenges, but also one that is common to all; member at large . Ask a staff or board member of 2021 has been, in many ways, a painful turning our love for music into a sustainable what else you can do to support the talented, prolonging of a year that already seemed never- career . This shared struggle can bring us dedicated and passionate people who form ending . As COVID swept through our lives we together . Acting with a united front, speaking Alberta’s Music industry, and build your career in were separated from our families, friends, and together as one industry, advocating for policies music among them . communities . In the last year we’ve lost jobs, and programs that help our sector, showing we’ve lost business, we’ve lost sleep . Some of the public, music fans, and politicians in all Many thanks to those who helped Alberta us have lost loved ones, from the virus or from levels of government that music has significant Music through this past year – our amazing other causes, and the hurt was deeper because economic value; this is how we can get back staff, my fellow board members, our partners, we lost them from a distance, on the other side to work and ensure Albertan music not only collaborators and advisors and, most of all, our of a screen . survives, but prospers . members . I sincerely hope to see you at the This annual report is meant to acknowledge Alberta Music pursues these goals in several the many positive actions Alberta Music was ways: creating programming and professional able to take during this bleak time, but it does development opportunities for our members; so with full recognition that the past year will engaging in outreach and consultation with leave its mark on our personal and professional civic, provincial and federal governments; and lives for some time to come . Our province’s as a funding partner and advisory member music industry has been hit hard . The future of West Anthem, an industry group who of our artists, venues, studios and other music commissioned Alberta’s first Music Ecosystem businesses is undoubtedly different now than Study, released in October . This report what we all had planned . However, thanks to details the inner workings of Edmonton and health care workers, medical scientists, and Calgary’s music communities . Coincidentally, vaccines, we can finally look ahead, to a time it captured these music scenes at their peak, when COVID is not all encompassing, when the in the months just before the coronavirus music sector’s recovery is underway . changed everything . It describes active networks of musicians and businesses making Graham Lessard In interviews Alberta Music conducted for our big differences in people’s lives by fostering 35th year, many of our members returned to a expression and creativity, and also by creating theme: making music in Alberta is a struggle . jobs and community . The report also makes a To succeed here requires independence, number of recommendations to better support toughness, focus, and a competitive spirit . But and grow these communities, because a vibrant 2020 also showed how crucial it is for our music music scene creates jobs, boosts tourism and industry to be organized, collaborative and hospitality, and contributes to the economy actively engaged beyond our individual pursuits . in many other ways . A strong music scene is Alberta Music 2020/2021 P5 executive director’s message There was a shift in focus this year within Alberta Music. Reflecting on the change and upheaval in the world, coupled with the crippling advising and advocating for these businesses effects the pandemic had on the sector, we and individuals in conjunction with, and on chose to further address the importance on Alberta Music’s behalf . The result has been the diversity, inclusion and mental health within the creation of the $2 Million, Stabilize Live Music industry . Grant . The Music Business Innovation Micro Grant provides up to $25,000 to support projects I want to start by sharing a heartfelt thank that aim to sustain venues and businesses you to our membership for your continued during the pandemic and innovative initiatives, support . Your ability to tackle the adversity of platforms, and services that address the needs the past 15 months with ingenuity and tenacity of Alberta’s music industry . is inspirational . In a time when we all feel so disconnected from our families and friends, In partnership with West Anthem, we somehow our musical community has come commissioned an economic impact study to together . We’ve supported one another in a way highlight the significant financial contributions that will usher in a new spirit of cooperation the music industry has on our economy . The and positivity, when we are all finally able to get Music Ecosystem Study was released in October Carly Klassen back to the things we love . and details a clear understanding of just how much our industry contributes as an economic Alberta Music has focused on actively driver and its positive financial impact on the connecting with our membership and you have province . Moving forward, this study will greatly engaged and shared your thoughts, stories and improve investment and stability in the sector . concerns . This grass-roots community outreach and advocacy is at the heart of the organization This year, we effectively transitioned our and helps steer our policy and strategic education and showcasing to online platforms direction . and although it was different, we were proud to still be able to present relevant, interesting and Our advocacy work, through our arm’s-length successful programming and events . partner West Anthem has been fulfilling an essential element of our mandate this year . Of course, we cannot achieve the level of Venues, promoters, agencies and many other success with our programming and promotion people who rely on the live sector for their without our many partners . This year, we’ve seen livelihood have been hit particularly hard by the our stakeholders rise to the call for support pandemic . West Anthem has been consulting, more than ever . FACTOR, Government of Alberta, Jim Pattison Broadcast Group, WILD 95 .3, CKUA, ATB Financial, The National Music Centre and Stagehand have all been integral in helping continued next page... Alberta Music 2020/2021 P6 executive director’s message . Alberta Music share our message, and fund I want to thank Alberta Music’s board of engaging, insightful programming . directors . I appreciate their ever-useful insight . We continued to remote work, temporarily It’s wonderful to work with such a great group closing our offices in Edmonton and Calgary. In of individuals who care so much about our anticipation of transitioning back to pre- industry . Thank you for your countless hours . pandemic life, we are excited to announce This year’s AGM marks the departure of Graham that we will be moving in to our new office in Lessard, who has completed three full terms on Edmonton at the CKUA building in the old Alberta our Board of Directors, the last year in which he Hotel . This space not only boasts a beautiful served as chair . As a producer and engineer, performance space but also houses two of our Graham has brought an attentive and important longest- standing partners, ATB Financial Branch perspective to the organization, and I would for Arts and Culture and of course, CKUA .