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Birmingham 2022 Commonwealth Games Birmingham 2022 Commonwealth Games: A golden opportunity Mace | Birmingham 2022 Commonwealth Games | August 2018 3 Foreword Leveraging sport for economic growth measures which supported business the few cities that has manage to truly The West Midlands is undoubtedly London knows that international growth were more important in the capture the benefits of the Olympics one of the most important regions of sporting events can act as a major long term. and deliver a real host nation legacy. the UK. It has a £126bni economy, boon to trade, jobs, health and civic T MIDLAN ii S DS is home to nearly six million people , pride, with the London 2012 Olympic WE When you go to Stratford today, it is Our success gave the UK a renewed and is home to more than 450,000 and Paralympic Games being one of like visiting a completely different place confidence in its ability to deliver businesses.iii the best examples to date. complex projects – and that has meant TH II D The West Midlands Thinking back to when it was selected E that today, other areas of the UK are It is world renowned for its advanced It is an example that Mace knows well, B G A R Z has a... as a potential locations for the Olympic I E looking to repeat 2012’s success. The manufacturing, its universities and having taken a leading role as part of L G E F 7 1 Park during the preparations for D for its food and drinks industries. It 0 delivery model that we developed at 2 joint venture CLM to deliver the 2012 London’s bid, the site was an unloved the Olympics and the culture that was currently accounts for 10%iv of the venues, and then working closely with £126bn industrial area, filled with polluting built between the different teams is still UK’s international exports, is home to the London Legacy Development economy.. i industrial activity that had stifled to this day held up as an exemplar for the second largest city in the UK, and Corporation to transform the venues connectivity between neighbourhoods others to follow. has a tremendously vibrant and young after the games. and left a toxic legacy. population. ...it is home to nearly Our new analysis – undertaken by At the Queen Elizabeth Olympic six million people...ii The surrounding residential areas an ex-Treasury economist – shows But for all of these strengths, the Park alone, developments are well were struggling – there was high The 2022 Commonwealth Games in that the minimum benefit to the West Midlands does not punch at underway to create over 11,000 unemployment and decades of little to Birmingham is a golden opportunity West Midlands of hosting the 2022 its weight. Its GVA is less than half homes and 10,000 permanent high- no investment that had left the area in to use global sport and infrastructure Commonwealth Games would be that of London’s (its GVA is a third quality jobs. There’s also a major need of regeneration. investment to deliver transformational £1.5bn of legacy benefits in the first of London’s, GVA per head is under shopping centre, fantastic transport year plus £500m one-construction a half), in places it has some of the hub, West Ham’s new stadium and change, a positive lasting legacy Today, the park is a bright, happy benefits - and thats at a minimum. highest levels of deprivation in the the largest new green park in any and a boost to UK exports to place thrumming with activity. The country and residents have noticeably European city - all of which would not the fast-growing countries of the venues are still hosting global sporting My experience has taught me that longer times to travel to get to local exist without the Olympics. Recently Commonwealth. events on a regular basis, are home legacy doesn’t happen automatically. amenities. announced plans include the London to West Ham, and the infrastructure ...and more than... There are important comparisons to Capturing legacy benefits takes hard School of Fashion, Sadler’s Wells the improvements the ODA delivered have Simply put, there is a significant gap be drawn between London’s hosting work, early planning and collaboration Victoria and Albert Museum and the helped to transform a neglected area between the economic performance of of the 2012 Olympic and Paralympic between stakeholders. BBC moving into the new ‘East Bank’ 450,000 of the city and enabled much needed the West Midlands and the rest of the iii Games, the business boost achieved development. businesses homes to be built. This report aims to capture some of and the scale of transformation that UK. London in particular creates more the transferable lessons from the 2012 growth (both overall and per capita), With the potential of hosting the 2022 was delivered to East London. Thousands of new homes and Olympics and shows the size of the has more job opportunities and higher Commonwealth Games, Birmingham millions of square feet of new When the opening ceremony of the prize that Birmingham and the West levels of aspiration. It has a higher now has a once in a generation office accommodation have been Olympic Games took place on 27 Midlands has within their grasp. skilled, more productive workforce opportunity to rapidly accelerate its delivered since 2012, creating new July 2012, I was chief executive of the and attracts more investment from own growth and development. neighbourhoods, improving others and If we get it right, the 2022 Olympic Delivery Authority (ODA). both home and abroad than anywhere providing opportunities for thousands Commonwealth Games will be so else in the UK. Why should the UK’s With the opening of a transformational Birmingham accounts for... I spent six years working with of local people. much more than just sport – they can second city not have the same? Birmingham New Street station in Government, local authorities and represent a landmark period of change 2015, the arrival of HS2 in 2026, and After the Games, I was the chief transport bodies to help deliver the and growth for an entire region and Some of London’s advantage comes the Games in 2022, Birmingham has a executive of the London Legacy infrastructure for the Games – from help boost the UK’s global trade post- from being the capital city and some golden opportunity to create a positive of the UK’s Development Corporation, charged building the Olympic Stadium itself Brexit. from being an international centre for legacy for many generations to come. international with ensuring the host boroughs got 10% iv to transport improvements at venues financial services. But some of the exports the benefits of the Olympics long after across the UK. benefits that London enjoys come the athletes had headed home. from the decisions taken to leverage It was a big moment for me personally, its position for economic gain. “The London 2012 Games have I think we did a good job. East London everyone involved and the country. We definitively served as a catalyst for is now the fastest growing area of Dennis Hone were filled with a tremendous feeling In particular London has used the development and improvements, ...and is home to the London, with more than 110,000 jobs Group Board Member, Mace second of pride of what we had delivered power of international sporting event both tangible and intangible, added since the Olympic Games – together. Former Chief Executive of the to great advantage. which would otherwise have largest with Newham and Hackney growing taken decades to achieve.” Olympic Delivery Authority and at five times the rate we expected in In recent years it has hosted the city in the UK. At that stage, most people were rightly the London Legacy Development 2012. London 2012 Olympic and Paralympic Jacques Rogge focussed on the sport and Team GB’s Corporation medal tally – but those of us who had Games, World Athletics Championship President of the International Everywhere you look in the east of been involved in the delivery since and many of the 2015 Rugby World Olympic Committee the city you can see benefits brought the beginning were keenly aware that Cups games. by the Games – and internationally delivering a sustainable legacy and London is now recognised as one of Mace | Birmingham 2022 Commonwealth Games | August 2018 5 The power of capital investment The size of the prize Examples of successful investment in Overall satisfaction of travellers through It is widely accepted that major Of the total Birmingham However, the full benefits of the transport, retail and sports venues are New Street station increased from sporting events can bring tremendous Commonwealth Games budget, we Games are actually likely to be much easy to see in cities across the UK. 81% to 87% in the last two years, and tangible and intangible benefits the estimate around £250m will be for more substantial. These calculations satisfaction with the “choice of shops/ cities that host them, by boosting construction. Finer details and cost don’t quantify the full regeneration A key example for the West Midlands eating/drinking facilities available” has trade and encouraging people to live breakdowns are yet to be confirmed, benefits. Nor do they take into account can be found locally in Birmingham, risen from 65% to 80%. healthier life styles. including contingencies, but we the economic benefit that would be where regeneration was kick-started calculate that from construction activity seen beyond the West Midlands to by the renovation of the Bullring Together, better access to services We have worked with Chris Walker, a one-off economic benefits of £500m the wider UK economy, meaning that shopping centre.
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