Visit San Antonio Director of Market Strategy San Antonio, TX YOUR PARTNER IN GROWTH | Position Overview www.searchwideglobal.com © 2021 SearchWide Global ABOUT SAN ANTONIO TEXAS At its core, the city is dynamic. Their roots run deep, the heritage is rich, and the confluence of cultures is celebrated. The popula�on and cultural influences are diverse – Mexican, Tejano, German, Irish, Czechoslovakian and more – and the apprecia�on of that diversity makes the city shine. Come discover what’s old and explore what’s new in the diverse communi�es, offerings and celebra�ons. THINGS TO DO A city rich in history and booming with modern atrac�ons, San Antonio invites visitors to be inspired, be curious and be hungry. Walk, bike, hike and play through the spectacular parks, gardens and outdoor spaces. Experience the city’s historical significance through tours, fes�vals and seasonal events. Shop, drink and dine at local favorites across the diverse neighborhoods. Arts & Culture - Here, culture sings. Stroll and shop through El Mercado, an authen�c Mexican marketplace in the heart of downtown. Check out The Wite Museum on the Broadway Cultural Corridor for a visit with the dinosaurs, browse modern European and American art at the McNay Art Museum, or explore a broad range of history and world culture exhibited at the San Antonio Museum of Art. Attractions - San Antonio knows how to have fun. The local atrac�ons keep adventurers, thrill seekers and family vaca�oners coming back for more. Revisit the classics – Six Flags Fiesta Texas and SeaWorld & Aqua�ca San Antonio – and explore Morgan’s Wonderland, Inspira�on Island, The Wite Museum or The DoSeum. River Walk – Discover Magic, Stroll, shop and dine along the winding path of the River Walk for a uniquely San Antonio experience. On the river, there’s something for everyone. Alamo - A story bigger than Texas. And, a landmark of Texas history. We all Remember the Alamo. World Heritage - San Antonio is a city on the rise, but they haven’t forgoten the rich heritage. Hill Country - Get away. Explore. And, experience the Heart of Texas, the Hill Country. Characterized by tall, rugged hills of limestone and granite, Texas-sized ranches, and refreshing swimming holes. Nightlife - Take the evening by storm and explore the nightlife offerings in San Antonio. From classic cocktail bars, to neighborhood pubs, to urban wineries, and too many local entertainment venues to list, the nightlife scene is varied, fes�ve and fun. Truly, we have something for everyone. YOUR PARTNER IN GROWTH | Position Overview | www.searchwideglobal.com 2 Outdoor Adventures - Get adventurous outdoors. Walk, bike or hike through our city parks and green spaces. Plan a family picnic and feed the ducks at Brackenridge Park, or explore the latest exhibits at the San Antonio Botanical Garden in the heart of the Broadway Cultural Corridor. Shopping - From locally owned, unique bou�ques in Alamo Heights and Pearl, to vintage stores in Olmos Park and upscale favorites at The Shops at La Cantera, they have it all and then some. Sports - In San Antonio, they love the Spurs. But they don’t stop with basketball. Gather friends for a San Antonio FC soccer match at Toyota Field. Or, take things indoors for a Rampage hockey game at the AT&T Center. Catch a fly ball at a San Antonio Missions game. Root for the UTSA Roadrunners at the Alamodome in the heart of downtown. Spas - Relax. Unwind. And experience wonder at luxury spas across San Antonio. Make �me for yourself to tap into serenity and choose from various services at spas across town. Tours - San Antonio’s offerings are as vibrant as they are plen�ful. Sample the diverse atrac�ons, landmarks, shops and eateries with tours led by locals or from double decker bus tours through the downtown district, to kayaking tours along the Mission Reach, to River Barge tours down the winding River Walk. SAN ANTONIO MEETINGS The new San Antonio mee�ng experience allows atendees to Meet, Learn and Play in a place that's sure to engage and inspire at every turn. And the transformed Henry B. González Conven�on Center easily brings organiza�ons and atendees together to create unforgetable mee�ngs. Henry B. Gonzalez Conven�on Center - The conven�on center’s $325 million transforma�on was completed in 2016! The Center has been built to meet the needs of our evolving industry with innova�ve design, flexible space and advanced technology. Facility Highlights • Four (4) exhibit halls with 514,000 sq. ft. of exhibit space • 86,500 square feet of column-free multipurpose space • 40,000 square foot Hemisfair Ballroom • 54,000 square foot Stars at Night Ballroom • 72 breakout meeting rooms • Innovative design, flexible space and advanced technology • Improved circulation, wayfinding and accessibility of spaces • Eco-friendly design using energy reduction measures The Alamodome - Located in downtown San Antonio, the Alamodome features 160,000 square feet of flexible, column- free space, 16 mee�ng rooms and sea�ng capacity for over 65,000 people. Click here to request your Free Visitor’s Guide. YOUR PARTNER IN GROWTH | Position Overview | www.searchwideglobal.com 3 ABOUT VISIT SAN ANTONIO DMO Budget: $24 million Fiscal Year: October 1 – September 30 Sales and Services Budget: $6.8 million Staff: 85 FTE Room Night Goal: 912,000 definite Sales and Services Staff: 35 The organization began in 1968 as the San Antonio Convention & Visitors Bureau which was a department of the City of San Antonio until September 2016. Based on industry research and best practices, the industry advocated to create the 501c6 entity, Visit San Antonio. The organization is governed by a 21-member Board of Directors. Being that the organization is within the first year of transition, the organization will be fully separated from all city services by September 30, 2017. Currently, the organization is researching membership models for a launch in 2018. In addition, there is a current task force exploring the option of a Tourism Public Improvement District that would bring an additional estimated $10 million in revenue to enhance the budget. Mission Statement Visit San Antonio promotes and markets San Antonio as a premier visitor, conven�on and mee�ng des�na�on for the purpose of posi�vely affec�ng the city’s economy. Click here for addi�onal informa�on about Visit San Antonio. POSITION SUMMARY This posi�on will be responsible for sales analysis and strategy support for Visit San Antonio. The major roles are to implement revenue management strategies and processes in order to op�mize and maximize revenues. This posi�on will report to the Vice President of Des�na�on Sales & Experience and will also work closely with the Director of Sales, Associate Director of Sales, Chief Financial Officer, Finance, Marke�ng and Tourism Departments, as well as the hotel industry. May exercise supervision over assigned staff. ESSENTIAL JOB FUNCTIONS • Act as overall business development consultant for Visit San Antonio. • Oversee revenue management principles/ processes and unified strategy for Visit San Antonio. • Implement revenue management opera�ons, procedures and best prac�ces to include valida�on and historical data review. • Iden�fy new revenue opportuni�es. • Embed a revenue management culture with the Sales, Marke�ng and Tourism Departments. • Provide daily, weekly and monthly repor�ng, such as Economic Analysis reports. • Provide monthly reports on Market sta�s�c to Hotel Partners and serve as the ‘Subject Mater Expert’ on Market Strategy. • Provide monthly pace reports for mee�ng space and group room nights; monitor number of weeks covered by citywide. • Challenge and recommend improve service levels and standards for the client. • Build and maintain strong working rela�onships with the Sales and Tourism staff. • Perform compe��ve benchmark studies and follow market trends. • Create and maintain a 13-month rolling demand calendar. • Create and develop pricing strategies in conjunc�on with the poten�al client. • Provide monthly dynamic forecast of expected results, variances and budget comparisons. • Act as a 3rd party to assist with managing and overseeing strategy for all bookings to ensure subven�ons are applicable or necessary to confirm booking to enhance effec�ve management decisions. YOUR PARTNER IN GROWTH | Position Overview | www.searchwideglobal.com 4 • Support Director of Sales in assessing, analyzing and offering of hos�ng obliga�ons to group business opportuni�es. • Analyze overall monthly performance and provide summary report with recommenda�ons to improve long term strategies to the CFO and Vice President of Des�na�on Sales & Experience. • Work in conjunc�on with Finance & Administra�on to confirm all audits related to room nights. • Responsible for best prac�ce standards to include compe�tor analysis; environmental scanning; market modeling; distribu�on yield management; business mix yield management; length of stay yield management; inventory availability by channel; pricing control and new pricing concepts. • Prepare outline for and support the annual revenue budget process. • Any other du�es as assigned by supervisor. • Conduct quarterly Revenue Management Roundtable with city Revenue Leaders to review historical quarters data and strategize for the next 12 – 18 months. • Perform weekly and monthly STR cri�que using the CBD and SATPID STR reports. • Produce monthly ‘need date’ calendar for Marke�ng and Tourism teams for 365 window to target short term marke�ng opportuni�es. • Atend all business review mee�ngs to discuss new opportuni�es. • Take ac�ve role in ‘Business Evalua�on’ process, prior to delivery of proposals to clients, taking into considera�on the overall Economic Impact and actual ‘net’ revenue of an event, including F&B contribu�on, HOT Tax and overall concessions being offered. • Lead Economic Impact Studies for State Fund and apply for the fund for groups that meet requirements.