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Innovation at Mars Petcare at Mars Petcare, Innovation Lies at the Heart of Everything That We Do

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Innovation at Mars Petcare at Mars Petcare, Innovation Lies at the Heart of Everything That We Do Innovation at Mars Petcare At Mars Petcare, innovation lies at the heart of everything that we do. Guided by our vision to make A Better World for Pets™, we are proud to be the industry leader in providing quality nutrition and Caringveterinary careScience to more pets across more places and on more occasions than any other Petcare company. With five billion dollar brands, including PEDIGREE®, WHISKAS®, ROYAL CANIN®, BANFIELD® and IAMS®, and a total of 35 brands across our portfolio, we are passionate about pets. From the products we make, to the causes we support, pets come first. Here are just a few examples of how our businesses embrace innovation to bring our vision to life: WALTHAM® has been a leading scientific authority on pet nutrition and wellbeing for fifty years. In 2013 alone, WALTHAM® published 39 peer reviewed scientific papers. One revealed that structured interaction with dogs can help people with dementia. With more than 800 pet hospitals in the U.S. and Latin America, BANFIELD® is committed to providing high‐quality treatments for pets, and working alongside pet owners to ensure that they have the resources that they need to care for pets at home. Banfield Pet Hospital’s annual State of Pet Health Report is the only report of its kind to capture and analyze medical data for more than 2.7 million dogs and cats. Since 1968, ROYAL CANIN® has been committed to leading in health nutrition, with a focus on providing precise nutritional information about the specific requirements of dogs and cats of all kinds. The new Global Innovation Center in Thompson’s Station, Tennessee will serve as the home base for creating future dry and natural petfood innovations for Mars Petcare, globally. At Mars Petcare, our commitment to innovation has paved the way for many important industry firsts: 1963 First original research paper published by WALTHAM®, 2007 Determined that a single gene is a major determinant on the iodine requirements of budgerigars in dog size 1975 Helped to determine the amino acid requirements of 2008 Established a partnership between WALTHAM® and adult dogs the Eunice Kennedy Shriver National Institute of Child Health 1982 Defined taurine level required by cats & Development to encourage research into human-animal 1995 Developed first diet to help control formation of both interactions struvite and calcium oxalate bladder stones in cats 2009 Helped establish a new safe upper level for vitamin A 1997 First proof that the natural carotenoid, lutein in the diet, during early growth in puppies enhances colour in goldfish 2010 Published a paper on the origins of the domestic dog 1999 Developed the first dog food that uses green lipped 2011 Published the macronutrient profile preferred by cats mussel to maintain joint health 2012 Demonstrated that cats are able to consume a diet 2000 First demonstration of the effects of dietary antioxidants relatively high in saturated fat without adverse health on puppy and kitten immune response effects 2002 The first scientifically proven respiratory support 2014 Demonstrated that without effective and frequent oral formula for horses care, dental disease developed rapidly and advanced more 2006 Determined the macronutrient profile of food preferred quickly with age in miniature schnauzers. by dogs .
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