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My M&M's® Offerings Brighten the Holidays With snackfood us 800 HIGH STREET HACKETTSTOWN, NJ 07840 T+1 908 852 1000 F+1 908 850 2624 FOR IMMEDIATE RELEASE Contacts: Ryan Bowling Jaymie Gustafson Mars Snackfood U.S. Weber Shandwick 908.850.2396 – office 312.988.2169 – office [email protected] [email protected] MY M&M’S® OFFERINGS BRIGHTEN THE HOLIDAYS WITH PERSONALIZED GIFTS FOR EVERYONE ON YOUR LIST Sweeten the Season with Unique Gifts, Favorite Faces and Personalized Messages on MY M&M’S® Chocolate Candies HACKETTSTOWN, N.J. (December 3, 2008) — Mars Direct, a division of Mars Snackfood US, announced today that MY M&M’S® Chocolate Candies is spreading holiday cheer with a variety of personalized, affordable gifts for the season. Available exclusively at mymms.com, MY M&M’S® Faces and messages, handcrafted gift ideas by how-to maven Martha Stewart, and MY Team M&M’S® in Major League Baseball team colors and logos allow shoppers to create their own unique, edible twists on holiday gifts, stocking stuffers and season’s greetings. “At mymms.com, we are able to offer some truly one-of-a-kind, personalized gifts this holiday season through our relationships with Martha Stewart Living Omnimedia, Inc. and Major League Baseball,” said Jim Cass, vice president and general manager, Mars Direct, Inc. “From handcrafted ornaments featuring personalized M&M’S® to festive stocking stuffers with home team logos, MY M&M’S® means creative and one-of-a-kind gifts for friends and family, co- workers or your favorite sports fan.” Presents that Show a Smile – Yours! Before you hang the stockings with care, stuff them with something super sweet. Print your favorite face on red and green MY M&M’S® along with personalized holiday messages such as “Ho Ho Ho,” “Happy Holidays” or “Santa Luvs Amy.” The MY M&M’S® Holiday Stocking, priced at $39.99, make gifting fun and easy with three 7-ounce bags of personalized MY M&M’S® and three festive stockings. -more- MY M&M'S Customized Holiday Gifts 2-2-2-2 Ho-Ho-Handcrafted Holiday Gifts Through a unique relationship with MSLO, MY M&M’S® is offering three exclusive, affordable do-it-yourself holiday craft ideas, created by MSLO and featuring personalized MY M&M’S®. Visit mymms.com/martha for how-to instructions to create homemade gifts including a festive tree ornament, personal wish jar and a holiday snack sack. Presents That Show Team Spirit If you really want to hit it out of the ball-park, gift your favorite baseball fan with MY Team® M&M’S® in any of the 30 MLB team logos and colors. Available in 7-ounce bags (3 bag minimum) or with MY M&M’S® Old Fashioned Candy Dispenser filled with personalized chocolate candies from their favorite team, for $59.99. About Martha Stewart Living Omnimedia, Inc. Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company’s flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO’s multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, “The Martha Stewart Show,” and Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy’s, Martha Stewart Everyday at Kmart, Martha Stewart Crafts with EK Success at Wal-Mart, Michaels and independent retailers, Martha Stewart for 1- 800-Flowers.com and a co-branded food line with Costco. In April 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse’s media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com. About Major League Baseball Properties: The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com. -more- MY M&M'S Customized Holiday Gifts 3-3-3-3 About MY M&M’S®: MY M&M’S® is the personalized brand extension of M&M’S® Chocolate Candies, which is owned by Mars, Incorporated, one of the world’s leading food manufacturers. The personalized printing option officially launched in 2005, and MY M&M’S® Faces launched in summer of 2008. MY M&M’S® are available in 22 different colors. Seventeen colors can be customized with Faces and personal messages in a variety of fonts. MY M&M’S® can be ordered online at www.mymms.com or by calling 888-696-6788. Favors are also available. About Mars Snackfood US: Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the U.S., Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Hackettstown, New Jersey, Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US includes some of the world’s favorite brands such as DOVE® Chocolate Brand, M&M’S® Brand, MILKY WAY® Brand, SKITTLES® Brand, SNICKERS® Brand, STARBURST® Brand, 3 MUSKETEERS® Brand, TWIX® Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN’S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats. Please visit mars.com. # # # .
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