St. John Fisher College Fisher Digital Publications Sport Management Undergraduate Sport Management Department Fall 12-4-2017 Relationship Between Promotions and Attendance at Rochester Red Wings Games Dan M. Ruehle St. John Fisher College,
[email protected] Follow this and additional works at: https://fisherpub.sjfc.edu/sport_undergrad Part of the Sports Management Commons How has open access to Fisher Digital Publications benefited ou?y Recommended Citation Ruehle, Dan M., "Relationship Between Promotions and Attendance at Rochester Red Wings Games" (2017). Sport Management Undergraduate. Paper 129. Please note that the Recommended Citation provides general citation information and may not be appropriate for your discipline. To receive help in creating a citation based on your discipline, please visit http://libguides.sjfc.edu/citations. This document is posted at https://fisherpub.sjfc.edu/sport_undergrad/129 and is brought to you for free and open access by Fisher Digital Publications at St. John Fisher College. For more information, please contact
[email protected]. Relationship Between Promotions and Attendance at Rochester Red Wings Games Abstract The purpose of this research was to determine which, if any, promotions offered by the Red Wings had a stronger impact on motivating fans to attend games. The research question for the study focused on determining what relationship exists between promotional activities and attendance at Rochester Red Wings games. In the past, various studies have been done on broader motivational factors for minor league baseball attendance and the impact of specific promotional categories on MiLB attendance. The most important conclusions drawn from these studies were that promotions held on weekday games were more significant in aisingr attendance numbers, post-game fireworks were generally the most popular promotion as well as the most significant in increasing attendance, and merchandise giveaways typically had a positive and slightly less significant elationshipr with attendance.