The Mayor’s Healthy City Initiative Mayor-President Melvin L. “Kip” Holden

Annual Report 2014 healthybr.com The Mayor’s Healthy City Initiative Annual Report 2014 Annual Report 2014 The Mayor’s Healthy City Initiative

Mission Table of Contents

To identify and coordinate efforts aimed at healthy living and an active lifestyle into a unifying Message from the Mayor-President ...... 1 commitment to better health. Message from Board Chair...... 2

Introduction Board of Directors...... 3 Assessing community health needs and developing the appropriate plans to address these needs are Healthy BR Partner Organizations...... 6 essential to improving and sustaining the health of our community. To do so, we must understand our Obesity...... 7 community, the needs identified, and the process for moving forward to improve the health of Baton Rouge. The concept of a Community Health Needs Assessment is reinforced by the Patient Protection Family Fit Day...... 9 and Affordable Care Act, which contains requirements for tax-exempt hospitals to conduct community health needs assessments and to adopt implementation strategies to meet the health needs identified 5210+10...... 10 through the assessments. We are proud to be the first community to follow a unified Community Health Healthy Eating ...... 11 Needs Assessment with a unified Implementation Plan. Red Stick Mobile Farmers Market...... 11 Through the Community Health Needs Assessment, developed by all area hospitals and published in 2012 (and updated in 2015), we have identified the specific areas of Baton Rouge that have the greatest Food Access Policy Commission...... 12 health needs and are able to target these areas with programming and interventions. Healthy Corner Store Initiative...... 13 The Community Health Needs Assessment also identified 10 health issues that are our greatest challenges. From those 10, partner organizations within the Mayor’s Healthy City Initiative prioritized 4: Farm to School Program ...... 13 Obesity, HIV/STIs, Mental and Behavioral Health, and Overuse of Emergency Departments. Cooking Matters Classes...... 14 In this annual report, you will see the progress and programs that the over 70 partner organizations of the Mayor’s Healthy City Initiative have collaborated to make possible in Baton Rouge. While there is Eat Healthy BR Restaurant Program...... 14 still much work to be done, the Mayor’s Healthy City Initiative has built an impressive infrastructure of Summer Food Service Program...... 14 collaboration that is capable of making population health change. Active Living...... 15

Project Fit America...... 15

It’s Your Life...... 15

HIV/STIs...... 17

Community HIV Summit...... 19

Testing and Treatment...... 19

Education and Stigma Reduction ...... 19

Mental and Behavioral Health...... 21

Human Services Transportation...... 22 The Mayor’s Healthy City Initiative Annual Report 2014 Annual Report 2014 The Mayor’s Healthy City Initiative

Table of Contents Message from the Mayor-President

Overuse of Emergency Departments...... 23 Since my first day as Mayor-President, I have been committed to the health and wellness of Baton Rouge. As a former chairman of the NLC Council on Affordable Care Act...... 24 Youth, Education and Families and a distinguished member of Michelle Obama’s Let’s Move! Campaign, it is a priority of the City of Baton Rouge to Telemedicine...... 24 address obesity in our community. Seeing how afflictions like diabetes and Other Projects...... 25 cancer have affected my family, I remain determined to help the people of Baton Rouge develop healthier lifestyles. I truly believe that to be the Next Tobacco-Free Campaign...... 25 Great City, Baton Rouge has to be a Healthy City. The City Key...... 25 In light of this belief, the Mayor’s Healthy City Initiative (MHCI) was formed in 2008, with a mission to identify and coordinate efforts aimed at healthier eating and more active lifestyles across the City- References...... 26 Parish. Given the abundance of local health and wellness resources available, the MHCI is able to combine resources, organizations, and professionals in order to increase positive impact throughout our community. This organization has since become a 501(c)(3) nonprofit with over 70 health organizations under its umbrella, working together to increase the health of Baton Rouge citizens. The innovative MHCI places Baton Rouge squarely on the cutting edge of population health management. The collaborative relationships between the hospitals, nonprofit organizations, for-profit businesses, schools and governmental institutions that the MHCI cultivates are truly unique and serve as a best practice model for cities that aspire to bring stake holders in community health together. Only with this kind of collaborative spirit can our city, state, and nation combat the health challenges that are projected to keep our children’s life expectancy lower than those of their parents and grandparents. We know that with a holistic approach to health, we can join forces to increase food access, healthy eating habits, exercise opportunities, and education for children and adults, and stop the rise in obesity and related illnesses that are threatening our children’s future. Thank you for your support of the Mayor’s Healthy City Initiative. I sincerely hope that you will consider joining our efforts to make Baton Rouge a healthier city for all of its citizens. Sincerely,

Mayor-President Melvin L. “Kip” Holden

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Message from Board Chair Board of Directors “Never underestimate the ability of a small group of thoughtful, committed citizens to change the world; indeed, it’s the only thing that has ever made Coletta Barrett, RN, FACHE sustainable change”. . . paraphrased from Social Anthropologist Margaret Vice President of Mission Meade. The Mayor’s Healthy City Initiative is a living example of Dr. Meade’s Our Lady of the Lake Regional Medical Center theory in action. With the support of Mayor Kip Holden, the legitimacy of the MHCI Board of Directors’ strategic direction, the commitment of the more Chair of the Board than 70 community organizations and groups, and Baton Rouge’s spirit of Mayor’s Healthy City Initiative volunteerism—Healthy BR is a social movement for making sustainable change in the greater Baton Rouge Community. By embracing the rich diversity of our community and asking partners to communicate, collaborate, and coordinate efforts, we Mayor-President will harness the collective efforts of the community at large and focus on specific achievable goals and Melvin “Kip” Holden move our community forward to health.

Coletta C. Barrett, RN, FACHE

Dr. William Cefalu Vice President, Mission Our Lady of the Lake Regional Medical Center Executive Director Pennington Biomedical Research Center

Terri Fontenot, FACHE CEO Woman’s Hospital

Darrin Goss President and CEO Capital Area United Way

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Board of Directors Board of Directors

Dr. Jimmy Guidry John Spain Medical Director Executive Vice President Louisiana Department of Baton Rouge Area Foundation Health and Hospitals

Adam Knapp Dr. Bernard Taylor President Superintendent Baton Rouge Area Chamber East Baton Rouge Parish School System Secretary-Treasurer Mayor’s Healthy City Initiative

Caroline McKnight Dionne Viator Superintendent Executive VP BREC Baton Rouge General Hospital

Eric McMillen Scott Wester CEO CEO Ochsner Baton Rouge Our Lady of the Lake Regional Medical Center

Mike Reitz CEO Blue Cross Blue Shield of Louisiana

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Healthy BR Partner Organizations

American Cancer Society Health Centers in Schools American Heart Association Healthy Lives AmeriHealth Caritas HIV/ AIDS Alliance for Region Two (HAART) Arthritis Association of Louisiana Hurt, Help, Heal Hope, IV Home Retreat Center Baton Rouge Advocates for Safe Streets Interfaith Federation Baton Rouge Aids Society Jump Start Your Heart Baton Rouge Area Foundation Knock Knock Children’s Museum Baton Rouge Bike Club LAHPERD Baton Rouge Children’s Health Project Lake After Hours Baton Rouge Community College Lane Regional Medical Center Baton Rouge Crisis Intervention Center Louisiana Business Group on Health Obesity Baton Rouge Dietetic Association Louisiana Campaign for Tobacco-Free Living Baton Rouge General Medical Center Louisiana Center for Health Equity Berean Wellness Louisiana Healthcare Quality Forum Better BR Louisiana Hospital Association Big River Economic & Louisiana Public Health Institute Agricultural Development Association Louisiana Rehabilitation Services Bike BR LSU Ag Center Blue Cross Blue Shield of Louisiana LSU Community-University Partnership BREC LSU Health Sciences Capitol Area Human Services District March of Dimes Capitol Area United Way Mary Bird Perkins Cancer Center Capitol City Family Health Center National Pharmacy Infusion Cardiovascular Institute of the South Ochsner Health System Center for Planning Excellence Office of Public Health—Region II City of Baton Rouge—Parish of East Baton Rouge Our Lady of the Lake Regional Medical Center City-Parish Ryan White Program Pennington Biomedical Research Center City-Parish HeadStart RocketKidz Foundation Delta Service Corps Slow Food Baton Rouge Department of Health and Hospitals Southern University Ag Center Division of Human Development and Services, Spectrum City of Baton Rouge—Parish of East Baton Rouge Sunshine Foundation East Baton Rouge Parish Redevelopment Authority Together Baton Rouge East Baton Rouge Parish Schools Volunteer Health Corps EMS/Prison Medical Wheels to Succeed Geaux Health and Fitness Woman’s Hospital Girls on the Run YMCA of the Capital Area Greater Baton Rouge Food Bank

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Obesity is a complex disorder defined as when a person has a body mass index (BMI) that exceeds 30. Being Family Fit Day obese increases an individual’s risk of diabetes, heart disease, stroke, arthritis, and some cancers. Factors such Family Fit Day is an Open Streets event organized by Healthy BR. The first Family Fit Day was held in June as physical activity, healthy eating, and monitoring caloric intake can decrease the risk of obesity. About 28% of 2014 and involved closing a three-mile loop of streets around BREC’s City-Brooks Park. Throughout the Americans are obese, having medical costs of $1,429 more than those with normal weight. Louisiana now has morning there were events around the loop as well as over three dozen physical activity and healthy the highest adult obesity rate in the nation, with 34% of its population categorized as obese. Just like the state, in eating events in City Park. Featured events included instructors teaching children the basics of tennis, East Baton Rouge, 34% of the population is obese. 16% of residents have poor or fair health, 25% are physically women dancing to hip-hop music in Zumba classes, and four-legged friends getting exercise during the inactive, and 29% of children live in poverty. In 2013, as many as 103,000 East Baton Rouge residents lived in pet walk around the Healthy BR Loop, just to name a few. This year’s event will be held on April 18th, 2015 areas of low access to fresh and healthy food, 25,000 of whom were children. The most important preventative offering fitness classes, healthy cooking demonstrations, water sports, bike safety classes, and much more. strategies for obesity include decreasing sedentary lifestyles, increasing physical activity, increasing healthier nutritional options such as fruits and vegetables, and encouraging smaller meal portions.

To help overcome such daunting numbers, the MHCI identified obesity as a priority and works to address healthy eating and active living through a number of programs. One of the advisory boards of the MHCI is Live Healthy BR, which focuses on preventing negative health outcomes through encouraging healthier eating and more active lifestyles. The MHCI was awarded a $1 million grant called “Fresh Beginnings” from the Blue Cross and Blue Shield of Louisiana Foundation’s Challenge for a Healthier Louisiana Grant Program in August 2012. Its aim is to increase healthy food access and health and fitness education in North and Old South Baton Rouge. There are five programs that have been implemented as part of the Fresh Beginnings Program: Project Fit America’s student fitness equipment, the It’s Your Life teacher training, the Healthy Corner Store Initiative, the Food Access Policy Commission, and the Red Stick Mobile Farmers Market. Healthy BR has also implemented additional programs to make living a healthier life easier in our community.

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5210+10 Healthy Eating

5-2-1-0 is a national childhood obesity prevention campaign affiliated with the First Lady’s “Let’s Move!” Red Stick Mobile Farmers Market Initiative. Baton Rouge added “10” because of the growing body of research showing how lack of sleep is linked to obesity and other behavioral health issues in children. This program was adopted by the East The Red Stick Mobile Farmers Market started in May 2013 to provide fresh and healthy fruits and Baton Rouge Parish School System through its Wellness Policy. 5210+10 stands for 5 servings of fruits vegetables in areas of low access across Fresh Beginnings’ target zip codes. The market, run by the Big and vegetables each day, 2 hours or less of recreational screen time per day, 1 hour of physical activity per River Economic and Agricultural Development Alliance (BREADA), has four weekly stops around the city day, 0 sweetened or sugary drinks, and 10 hours of sleep every night for children. All East Baton Rouge and is joined by local farmers, food artisans, and community partners to provide a variety of produce, Parish School System PE teachers, school nurses, and school-based health center staff have been trained goods, cooking demonstrations, and nutrition education to underserved neighborhoods. The mobile in the curriculum. For the 2014-2015 school year, all City Year Corps Members have also been trained in farmers market also features the Red Stick Sprouts program, which teaches kids about where their food the curriculum. In the 40 camps implementing the 5210+10 curriculum, we’ve seen five servings of fruits comes from and healthy eating. Children 12 and under will receive a market tote bag when they sign up and vegetables knowledge increase from 44.40% to 51.10% while the behavior of making this dietary along with $2 in tokens to spend at the market. The market also partners with other Healthy BR Initiatives change increased from 22.30% to 31.50%. This message has been adopted by all the major hospitals and to provide healthy food tastings for Farm to School events and to host school groups at their markets. The partners of the MHCI as the way to talk about childhood obesity and a healthy lifestyle in the community. Red Stick Mobile Farmers Market provides access to over 61,000 residents in low access communities.

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Food Access Policy Commission Healthy Corner Store Initiative The Food Access Policy Commission, facilitated by Together Baton Rouge and funded by the Mayor’s In August of 2014, four out of 16 stores that applied were Healthy City Initiative, is a cross-sector team of local leaders conducting problem analysis and best selected to be a part of the Healthy Corner Store Initiative. practice research in order to determine long-term solutions to increasing healthy food access for North These stores received funding from the Fresh Beginnings and Old South Baton Rouge. There are three phases of the commission. Phase I consisted of examining Grant and the East Baton Rouge Redevelopment Authority to the causes behind low food access areas in East Baton Rouge Parish. Phase II consisted of determining increase the shelf space dedicated to selling fresh and healthy best practices around the nation for attracting retail and other high-quality food providers to areas of low foods. There are four locations throughout the city: Kelly’s access to fresh and healthy foods. Phase III, the current phase, includes engaging the public and officials Meat Market, Capitol Grocery, Sewell’s Community Grocery, in the implementation of the Commission’s final recommendations, as listed below: and Beechwood Meat Market. Local customer, Camilla Pugh, welcomed the stores in her neighborhood, saying, “This is going 1. Create and fund the “EBR Fresh Food Financing Fund”, a financing initiative to attract grocery to make it a whole lot easier to eat healthy.” stores and other retail that increase access to fresh food in target areas in East Baton Rouge Parish. 2. Create the “Grocery Express”, a regular express route operated by the Capital Area Transit System, Farm to School Program which will provide rapid transit service on a weekly basis from low food-access neighborhoods to In partnership with Healthy BR, the East Baton Rouge Parish full-service grocery stores designated by the community. School System was awarded a $45,000 USDA Farm to School Planning Grant in November 2013. The grant brought together 3. Make increasing healthy food access in low-income, low-access areas a priority that informs the stakeholders to address how to best implement farm to planning processes of all city-parish economic development strategies and relevant departments school programming as well as how to increase procurement of city-parish government. of local/regional foods in school cafeterias in the long-term. 4. Support and help assure the sustainability of community-based programs that improve healthy Additionally, the grant helped pilot Slow Food Baton Rouge’s food access, such as the Red Stick Mobile Farmers Market, the Healthy Corner Store Initiative and Greauxing Healthy Baton Rouge farm to school program, aimed Mobile Food Pantries. at educating local elementary students on gardening, nutrition and food systems. Student and parent tasting events were held in partnership with BREADA’s Red Stick 5. Advocate at the state legislature to secure an allocation to fund the already-existing, but Mobile Farmers Market, the American Culinary Federation of Greater Baton Rouge, Louisiana Culinary unfunded, Louisiana Fresh Food Financing Initiative to attract grocery stores and support farmers Institute, Culinard Culinary Institute, and the Louisiana Restaurant Association’s high school culinary markets for low food access areas. training program, ProStart. As a result of the Farm to School Planning Grant, “Louisiana Grown” labels The work of Healthy BR and our partners is changing the conversation in Baton Rouge. The Advocate only and Baton Rouge Farm to School posters were placed in all elementary and middle school cafeterias to mentioned “food access” or “food deserts” four times from in the entire period between 1986 and 2012. identify local foods already being served as well as help promote eating locally. To address food safety Since our work began on identifying and addressing areas of low food access in 2012, those terms have concerns, LSU Ag Center developed the Food Safety in Louisiana School Gardens Guide for teachers, appeared in 67 articles. administrators and volunteers. Two additional grants were awarded to LSU Ag Center: Harvest of the Month Program and USDA Farm to School Conference Grant. The Louisiana Farm to School Conference is scheduled for May 27, 2015.

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Cooking Matters Classes Active Living For over 20 years, Cooking Matters has empowered families with the skills to stretch their food budgets and cook healthy meals so Project Fit America their children get nutritious food at home. As part of the No Kid Project Fit America is a national school-based public Hungry campaign to end childhood hunger in America, Share charity that donates exemplary PE programs to schools Our Strength’s Cooking Matters teaches participants to shop to improve the physical fitness of children. The program’s smarter, use nutrition information to make healthier choices and main components provide innovative outdoor fitness cook delicious, affordable meals. equipment, indoor mobile fitness equipment, on-site staff training, and physical education curriculum along with Through Share Our lesson plan support materials. Project Fit America’s mission Strength, regional is to get kids fit and to create programs that assure every Cooking Matters partner Second Harvest Food Bank in New child will find something they are good at and that will Orleans provides professional-level curricula and instructional inspire them to participate in more fitness activities. Fresh materials, training, evaluation and support while host site Beginnings and Our Lady of the Lake partnered with Project Fit America to implement its program in partner organizations and volunteers in Baton Rouge provide four elementary schools — Baton Rouge Foreign Language Academic Immersion Magnet (BRFLAIM), kitchen space and instruction for each 6-week Cooking Matters Buchanan Elementary, Ryan Elementary, and Winbourne Elementary. In 2013, for the 1,400 K-5 students course. Three Cooking Matters for Families classes were held in enrolled in the four schools with PFA equipment, there was 14% increase in upper body strength, 7% Baton Rouge in 2014. In the coming year, more classes will be increase in cardiovascular strength, and 5% increase in abdominal strength. made available across the city. Cooking Matters has been featured by First Lady Michelle Obama’s Let’s Move! campaign and recognized It’s Your Life by the U.S. Department of Agriculture for excellence in nutrition education. The Walmart Foundation is The It’s Your Life! curriculum is designed to integrate fitness, nutrition, self-esteem, anti-smoking, the national sponsor of Cooking Matters. and anti-bullying across disciplines throughout four elementary schools — Baton Rouge Foreign Language Academic Immersion Magnet (BRFLAIM), Buchanan Elementary, Ryan Elementary, and Eat Healthy BR Restaurant Program Winbourne Elementary. Eat Healthy BR, in partnership with dieticians from the Baton Rouge Dietetics Association, LSU, The Evlyn J. Daniel Foundation has trained 70 East Baton Rouge teachers in this wellness training Pennington, Our Lady of the Lake, Woman’s Hospital, and Ochsner, is a program that collaborates with program to help combat childhood obesity. The 6-hour hands-on trainings have provided teachers local restaurants to offer healthier options for children. To participate, children’s menus must include with fun, tangible ways to meet the new health and wellness guidelines outlined in the 2011 East Baton water or low-fat milk as the default beverage and a fruit or vegetable side. The wait staff are also trained Rouge Parish School Board’s Wellness Policy through engaging demos and materials that can be easily to promote the healthier options. The restaurants are offered technical assistance and other benefits integrated into the classroom. 8 Lead Teachers were trained in January 2015 to help sustain It’s Your Life! to adopt and implement the guidelines in their menus. There are currently more than 15 participating at all four schools. restaurants in the program to provide healthy options on the kid’s menus.

Summer Food Service Program The Summer Food Service Program (SFSP) through the US Department of Agriculture was designed to provide at-risk children with nutritious meals during the summer months when school is out. Through a concerted outreach effort and linking sponsors to partners running summer programs, Baton Rouge increased the number of children fed 26.8% year-over-year in 2014; totaling over 67,000 additional meals. We will look to expand the program to more partners and service locations this summer.

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HIV/STIs

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HIV/AIDS is one of the four priority areas of the Mayor’s Healthy City Initiative. HIV, or human immunodeficiency Community HIV Summit virus, is a lentivirus that causes the acquired immunodeficiency syndrome (AIDS), a condition in humans in The 2nd Annual Community HIV Summit took place on October 14th, 2014. The Summit was convened which progressive failure of the immune system allows life-threatening opportunistic infections and cancers to develop priorities and drive actionable items to move the needle on the HIV epidemic in Baton Rouge. to thrive. In 2011, Louisiana ranked 3rd in the nation for HIV case rates and 1st for AIDS case rates. The Baton There are now three main working groups which meet regularly and have action plans specific to their Rouge metropolitan area also ranked 3rd in the nation for HIV case rates and 1st for AIDS case rates. However, focus: testing/treatment, education, and public policy. This year’s summit concluded priority areas for there is good news: 2012 data shows Baton Rouge declining to 2nd in AIDS case rates and 4th in HIV case rates. testing should be health care settings, emergency departments, FQHCs, colleges and universities, and As a public health region, 53% of individuals living with HIV/AIDS have achieved viral suppression (higher than employer/targeted events. Education and awareness focused on specific populations such as youth the state average of 49%). The Healthy BR initiative plans to decrease the HIV epidemic in Baton Rouge with ages 11-18, African Americans ages 18-34, the faith-based community, and universities and colleges. The help from action plans formed at the Community HIV Summit centered around testing/treatment, education/ education group has been organizing community events to reduce stigma, encourage more people to awareness, and public policy. get tested, and link individuals to care. The Public Policy task force used the Louisiana HIV/AIDS strategy and selected priorities outlined in the guide that could be advocated for locally and at the state level.

Testing and Treatment In the HIV/AIDS priority, Healthy BR task forces have helped double the number of hospitals conducting opt-out testing in their emergency departments. In 2014 at Woman’s Hospital and in the pilot programs at Our Lady of the Lake, there have been over 15,000 tests performed which yielded 32 new diagnoses. In the LSU Health BR-Our Lady of the Lake Urgent Care Center, there have been 534 tests and 15 new diagnoses. Testing has also expanded on the campuses of LSU and Southern University. City-Parish offered HIV screenings at the City-Parish Employee Health Fair for the first time in 2014.

Education and Stigma Reduction There were two community events in the summer of 2014 planned by community members living with HIV/AIDS who were invited to be a part of our committees and both saw hundreds of participants and screenings administered. Healthy BR also worked with local partners to sponsor a Youth Summit featuring a number of local musical artists and performers. Teens had to be screened to receive a ticket to the event.

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Mental and Behavioral Health

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Mental health is defined as the psychological state of someone who is functioning at a satisfactory level of emotional and behavioral adjustment. It can also be defined as how a person thinks, feels, and acts when faced with life’s situations; how people see themselves, their lives, and other people in their lives; and how they evaluate their challenges and problems. MHCI decided to make mental health a priority because of the high number of individuals affected by mental and behavioral health issues and the lack of services available in the community. Healthy BR has looked at diversion programs for the high numbers of mentally ill offenders in parish prison and transportation issues that are making it difficult for mentally ill patients to stay in care and on treatment plans.

Overuse of Human Services Transportation The Med BR advisory board of the Mayor’s Healthy City Initiative has worked with partner agencies Emergency Departments to evaluate and address gaps in human services transportation. Med BR collected data from major healthcare partners to assess the financial scope of the issue and understand the populations most affected by a lack of services. Currently, Med BR is working with state agencies and local partners to address gaps through both policy and implementation.

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Due to an influx of patients in Emergency Departments throughout the parish that has driven up costs, Healthy BR has coordinated a collaborative approach to develop community-wide initiatives to control excessive Other Projects emergency room use. In East Baton Rouge Parish, 18% of the population is uninsured which contributes to overuse of the emergency departments. Hospital and public health officials have created plans that will improve Tobacco-Free Campaign patient experience, improve the health of the populations, and reduce per capita cost of care which follows the The Mayor’s Healthy City Initiative is coordinating a unified media push in late January 2015 IHI’s Triple Aim model. Connected to our HIV/AIDS priority, several local emergency rooms began opt-out testing around the tobacco-free status of all area hospitals. The marketing teams from all five hospitals for HIV in 2014. in East Baton Rouge Parish are joining forces to push this message and encourage others in the community to be tobacco-free with them. The campaign will be called “Breathe Free” and each institution will use the same graphics and message to whatever extent they are willing and have the budget to accommodate.

The City Key The Mayor’s Healthy City Initiative fundraised for the development of an asset-mapping and community engagement website. The City Key (www.brcitykey.com) is a platform to display and manipulate data and community assets, communicate in forums, see events, and look at Affordable Care Act key statistical indicators, all by neighborhood. The site also hosts a dashboard of key indicators for each of the MHCI priorities on a parish-wide level. The East Baton Rouge Parish Library has Through the first Open Enrollment period (October 2013-April 2014), the Mayor’s Office, in partnership budgeted for the sustainability of The City Key and will keep the site current with the latest with Federally Qualified Health Centers (FQHCs) and the Louisiana Primary Care Association, hosted available information. seven educational sessions at seven different libraries around the parish. The goal was to educate and to make Navigators or Certified Application Counselors available for one-on-one conversations and making follow-up appointments. During the second Open Enrollment period, the Mayor’s Healthy City Initiative is compiling enrollment resources from across the community and making them available online and to our partners. This gives the community a one-stop information source for all FQHC, hospital, and community organization assistance.

Telemedicine The Mayor’s Healthy City Initiative has helped support the launch of telemedicine services with the City’s EMS units. Working together with the major hospitals, EMS is able to send real-time 12 EKG data to emergency departments to activate heart cath-lab teams to decrease “door to balloon” treatment time. EMS has video capabilities in the back of all units and can begin sending data to the hospital from inside a patient’s home. The Mayor’s Healthy City Initiative has helped lead a PR campaign to encourage community members to dial 911 instead of driving themselves in the event of an emergency called “Survive. Don’t Drive.”.

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References

http://www.cdc.gov/obesity/data/adult.html

http://stateofobesity.org/states/la/

http://www.healthdata.org/sites/default/files/files/county_profiles/US/ County_Report_East_Baton_Rouge_Parish_Louisiana.pdf

http://slowfoodbr.org/greauxing-healthy-baton-rouge

http://www.countyhealthrankings.org/app/louisiana/2014/rankings/ east-baton-rouge/county/factors/overall/snapshot

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