January-February 2012 ISSN 1534-0937 Walt Crawford Bibs & Blather the Paperback Is $49.50 (Usual Disclaimer: I Have Absolutely Nothing to Do with Setting Prices)
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Cites & Insights Crawford at Large Libraries • Policy • Technology • Media Volume 12, Number 1: January-February 2012 ISSN 1534-0937 Walt Crawford Bibs & Blather The paperback is $49.50 (usual disclaimer: I have absolutely nothing to do with setting prices). The Librarian’s Guide The hardcover is $59.95, although Lulu frequently has brief sales. I have both versions. They both look to Micropublishing great and essentially identical. I’ve sent autographed hardcover copies to the three folks who read the unedited version and wrote blurbs (all on the back cover): Robin Hastings, James LaRue and Maurice “baldgeek” Coleman. My thanks to them! Inside This Issue Making it Work: It’s Academic (or Not) .......................... 7 Offtopic Perspective: 50 Movie Box Office Gold 1 ........ 13 About the Hardcover The hardcover version does two things: It makes a prebound version available for li- braries that want a hardcover copy for circu- lation. I believe this book is going to be used by tens of thousands of patrons at thousands of libraries. It’s a casewrap hardcover—the cover design is part of the binding itself—so there’s no need to laminate paper jackets. It’s a proof of concept. This book is about producing attractive, high-quality books without spending any new money on soft- ware (assuming you have Word—or, alt- hough it’s more difficult, OpenOffice or LibreOffice). Part of the process of preparing the book was polishing a good general- purpose 6 × 9" book template for Word, something that has no’t been freely available. The book itself uses the template with no modifications. And, other than the title pages and the two ad pages at the back of the book, the body of the book is a PDF generated di- I’m delighted to note that The Librarian’s Guide to rectly from Word2010, not using Adobe Ac- robat. The same PDF is used for both Micropublishing: Helping Patrons and Communities paperback and hardcover—but the hardcover Use Free and Low-Cost Publishing Tools to Tell Their is itself a prime and pure example of what the Stories is now available, in paperback from the pub- book’s talking about, producing books in very lisher, Information Today, Inc. and all the usual sus- small numbers without compromising on ap- pects (including Amazon—and it’s also available in pearance or quality. The book walks the talk; ebook form) and in casewrap hardcover from Lulu. the hardcover version is proof of that. Cites & Insights January-February 2012 1 historians (and historical societies) out there Who Needs This Book? who have manuscripts that deserve very I’ve been saying that every public library (in the U.S. short-run book publication and don’t espe- and in other English-speaking countries where Lulu cially want to spend a few $thousand to make offers its services or CreateSpace is available) needs that possible. With this book, all they need is this book. That’s probably a little grandiose, alt- Word (and not necessarily even that). Your hough the possibility of adding a new communi- library can be the center of this creative ty/creative service for your patrons without any cost community-building process. to the library (other than a copy of the book), espe- Libraries serving writers who aren’t part of a cially a service that speaks to long-form text and writing group: One great thing about mi- cropublishing is that neither Lulu nor Cre- local creativity, strikes me as worthwhile for even ateSpace claims intellectual property rights. libraries serving fewer than 100 people. (As part of They’re not publishers, they’re service agen- my next book project, I’m now even more acutely cies. (The exception: If you use their free aware of the sheer heterogeneity of America’s 9,000- ISBNs–and for Lulu, you don’t need to–then odd public libraries: I’ve attempted to view the web they’re the publisher of record for that edi- pages of 5,958 of them.) tion. But the writer still owns the copyright I’ll offer some examples of libraries that should and all rights in everything except those 13 specifically find this book more than worth the digits.) With this book, those writers can get price. It’s potentially useful for a number of academ- started with real books, handsome books, and ic and special libraries as well: More on that shortly. if there’s enough interest, there’s nothing Libraries serving genealogists and family stopping them from taking the books to tradi- historians: You say there’s a link or tab on tional publishers. (The library could create a your homepage specifically dealing with ge- great community service by finding ways for nealogy? You need this book. Where there’s an writers to swap editorial services, since the amateur genealogist or a family historian, best editing and copyediting really do require there’s a micropublished book waiting to ap- eyes other than the writer’s.) pear: A book that will probably only be pro- I’m sure there are other cases I haven’t thought of duced in a few or a few dozen copies but will here, but the ones listed here cover nearly every be important to those families (and the local community, I suspect, including most smallest history group). Now that maybe half the li- communities. Is there somebody in Whale Pass, braries in the country are taken care of… Alaska (not the smallest library population at 31, Libraries with teen or adult writing classes but the smallest library that I know of with a Face- or groups: You’d probably love to produce a book page) who could benefit from this book? I collection at the end of a successful class or wouldn’t be surprised… as part of a group’s cycle. You can do so with- out requiring any capital at all and it can look Does your library have a special collection, ma- great. This book shows you how. Quite a few terials of interest to some in the community and of those writers probably want a durable ex- elsewhere that are too fragile for circulation? If you ample of what they’ve done, their own book own the rights to them, you can prepare circulatable (possibly 24 pages of poems, possibly a 700- books with the content at very little cost. The tech- page epic) as a showpiece that might or might niques in this book will get you started. not morph into a major publication. This book shows them how—and, by the way, Library Schools we’ve provided a special copyright exception so that, within reason, you can legally copy If your library school offers a course on libraries and the chapters of this book they’ll need as publishing, you need this book. (You also need Open they’re preparing their own books, as long as Access: What You Need to Know Now, but presumably your library’s purchased one copy. you already have that. In multiple copies.) Libraries serving local historians and histor- If your library school offers a course dealing ical societies: While family histories and per- with innovative public services, you need this book. sonal histories (including the oral histories most people my age and older should be pre- Academic and Special Libraries paring) may be the most widespread exam- ples of books that work best through This book is primarily written for public libraries, micropublishing, there are also lots of local but one chapter focuses on academic libraries and Cites & Insights January-February 2012 2 micropublishing, primarily discussing ejournals. If proofreading suggestions. There were hundreds of your academic library is getting into the open access such proposed changes (many of them as small as ejournal business, aren’t there a few authors and correcting my bad habit of overusing em dashes, libraries who would happily pay to see their work in one of them proposing a complete rewrite of a chap- book form? You can add an annual print edition ter). I had to evaluate each change, since I was the (assuming the journal publishes less than 750 pages only one who could make the changes. per year) with zero financial outlay or risk, although I believe I made 99% of the proposed changes, in this case you do need a copy of Acrobat. The maybe more. I know the book is the better for the book shows you how. Oh, by the way, at least one cycles of professional editing it received from John B. academic library is already using Lulu to build a Bryans, Amy Reeve and Brandi Scardilli (and possibly virtual university press…and there will be more. others whose names I’ve forgotten or didn’t know). I I know, I know, the patrons of special libraries know the book is better for M. Heide Dengler’s advice and the libraries themselves have unlimited funds, and cooperation in refining the book template— so this money-saving technique isn’t relevant. (You professional advice that’s reflected in the free .dotx, can stop laughing; I hope you didn’t choke in the .dot and .odt templates available for book buyers to process.) But maybe there are patrons of special li- use and modify. And, to be sure, the book benefits braries and even library projects where a book from professional indexing; in that case, I’m not a would be a great outcome, but you know there’s on- hack so much as a talentless hack, so I really appreci- ly need for one, five, or fifty copies, and you’re just ate the quality of the index.