DESIGN FORECAST CREATED BY THE GENSLER RESEARCH INSTITUTE

SHAPING THE FUTURE OF CITIES INTRODUCING THE DESIGN FORECAST

Gensler is working across the globe to help clients imagine and build their future. As a creative partner, our design teams help organizations unlock value and potential opportunity, while at the same time helping our clients solve their most pressing challenges. Through that experience, we’ve observed that when our clients thrive, so do the cities that they call home. That is why this year’s Design Forecast is focused on cities, diving deep into trends from the Gensler Research Institute about the role of design in creating the places where people live, work, and play in cities across the globe.

Cities succeed and flourish because of their ability to attract diverse groups of people with a wide range of skills and perspectives. Today, urban areas contribute more than 80 percent of global GDP. That’s set to increase as the world’s urban population will more than double by mid-century.

The changes taking place in urban areas are accelerating dramatic changes in the built environment of cities. The adoption of the driverless car is altering the design of future buildings and taking our streets back for people; coworking is changing how developers and businesses are looking at their real estate decisions; and technology is changing the definition of retail, shifting from a focus on transactions to customer experience. In response to these changes, design will need to put people back at the center: the human experience will be the driving force behind resilient, livable cities.

In all of this we see enormous possibility—and responsibility. Gensler is committed to unlocking innovative solutions and strategies that will define the future of cities. Our drive to constantly innovate is why we identify and study the global trends shaping design. Design Forecast identifies more than 200 trends spanning our global practice. It is a dynamic tool to help clients make informed decisions. We invite you to use it as a platform for thinking about what’s next.

Diane Hoskins Andy Cohen FAIA FAIA Co-CEO Co-CEO

Shanghai Tower Shanghai

1 DESIGN FORECAST HOW TO NAVIGATE THIS DOCUMENT DESIGNING FOR THE HUMAN EXPERIENCE IS THE FUTURE OF DESIGN Design Forecast is a collection of more than 200 trends impacting design across the People are the one constant in this era of dramatic change. This historic confluence of change means that, as designers, globe. We have organized these trends into three main chapters: Work, Lifestyle, and we must rethink and reinvent how people experience every aspect of their lives and the places and spaces that they live Cities. Each of these chapters is further organized by specific industry, and includes in. The best experiences anticipate their needs, tap into their emotions, and engage the senses. More than ever before, examples of how these trends have impacted our work with clients. there is an opportunity to create a better world through people-centered design.

We see five global forces that are impacting businesses, cities, and human experience around the globe: unprecedented demographic shifts, technology-driven disruption, rapid urbanization, climate change, and global volatility.

WORK p. 4

WORKPLACE p. 6 PRODUCT DEVELOPMENT p. 34 OFFICE BUILDINGS p. 38

Technology Media Development p. 8 p. 22 p. 40 DEMOGRAPHIC SHIFTS CONSULTING + REAL ESTATE Major changes to the world around us create new challenges, and design needs SERVICES p. 36 Legal Financial Services Build-to-Suit to evolve to be responsive to these pressures. Global migration, rising gender p. 12 p. 26 p. 42 equality movements, and an aging population are forcing civic and business Consumer Goods Energy Tall Buildings leaders to come together to improve the human experience. p. 14 p. 30 p. 46 Foundations, Associations + Sciences Landlord Services Organizations p. 31 p. 47 p. 20 Management Advisory TECHNOLOGY-DRIVEN DISRUPTION Government + Defense p. 33 Technology is playing a bigger role in our daily lives as it becomes increasingly p. 20 pervasive in places of work and leisure, and embedded in our buildings and cities. New technology is also disrupting traditional business and city planning models. Putting people first is critical to unlocking tech’s potential.

LIFESTYLE p. 48 RAPID URBANIZATION MIXED USE p. 50 HOSPITALITY p. 58 BRAND DESIGN p. 72 RETAIL CENTERS p. 78 With over half of the world’s seven billion people living in urban areas today, the trajectory of cities will determine the trend lines of human experience Entertainment Hospitality across the globe. Smart cities could help us finally find solutions to the most p. 52 p. 58 DIGITAL EXPERIENCE difficult aspects of urbanization: crime, homelessness, elder care, child care, Residential Integrated Resorts/Gaming DESIGN p. 76 RETAIL p. 82 transportation, unemployment, disease, CO2, inequality, and resilience. p. 54 p. 63 Consumer Products Senior Living p. 85 p. 56 SPORTS + CONVENTION CENTERS p. 64 Service Retail Environments CLIMATE CHANGE p. 86 Sports Facilities Design has a tremendous capacity to help create sustainable, resilient, and p. 68 Department Stores healthy communities. With more than two billion people poised to move to global p. 87 cities by 2050, the demand for new buildings will rise—and the way we design, Convention Centers build, and operate them will be one of the determining factors in our global efforts p. 70 Food + Beverage p. 88 to address climate change.

CITIES p. 90 GLOBAL VOLATILITY The economic and political orders that defined the past era are under pressures of URBAN STRATEGIES + EDUCATION, CIVIC + HEALTH + WELLNESS CRITICAL FACIILITIES change and adaptation, and so are our clients. Emerging regional disparities, often DESIGN p. 92 CULTURE p. 96 p. 104 p. 108 reactions to globalization, will underscore the importance of local relationships and design strategies. But even as economic powers evolve, the global economy Cities + Communities Education Healthcare p. 94 p. 99 p. 106 continues to concentrate in metropolitan areas. AVIATION p. 110 Transportation Civic + Culture Wellness Airports p. 95 p. 102 p. 107 p. 112 Religious Airlines p. 103 p. 112

2 3 TECHNOLOGICAL COMPETITION FOR EXPERIENCE WILL TOP TRENDS ADVANCES REQUIRE TALENT REMAINS BE THE REASON AN “ALWAYS IN TOUGH; GETTING PEOPLE COME TO IN WORK BETA” APPROACH TOUGHER THE OFFICE Technology is advancing faster than In the competition for talent, companies are When mass adoption of laptops and mobile humanity’s ability to adapt to it. Office struggling to attract and retain skilled phones untethered people from their desks, buildings and workplaces must embrace employees. From 2017 to 2027, it’s predicted it also disrupted how and why people come the speed and continuity of change, the US will face a shortage of 8.2 million into the office. Today, people come to work experimenting and navigating uncertainties laborers—the most significant deficit in the for the experience. The Gensler Experience by piloting and testing. Organizations that past 50 years. To succeed, organizations must IndexSM cites that while nearly 80 percent of anticipate disruption will be a step ahead of put people first: investing in the individual, executives rate employee experience as very the competition, as they learn to leverage the diversifying work spaces, and reinforcing a important, only 22 percent reported their opportunities that change offers. shared culture and mission. own companies as excellent at delivering a differentiated experience. To engage talent, The rising power of the individual and the ubiquity of the workplace must prioritize experience— technology are dissolving the work-life divide. Purpose and it’s no longer just an option. connection are increasingly important. People are living integrated lives; the workplace of the future must incorporate experiences to reflect this mindset. Organizations that INCLUSIVITY PEOPLE WANT TO COWORKING IS understand what motivates their teams—what drives them to DRIVES BUSINESS BE WHERE THE IN—BUT NOT PERFORMANCE ACTION IS; THAT’S WITHOUT BRANDING succeed and engage—will have the competitive advantage. IN THE CITY AND CULTURE

As part of a business strategy, diversity and Cities around the world are where the action Today’s businesses are adopting coworking inclusion are often driven by the interests is; and they’re growing at an unprecedented platforms to forge synergies, spur of customers and clients, but also by the rate. Contributing more than 80 percent innovation, and bring new ideas into play well-being of professionals and their of global GDP, urban areas are where the rapidly. As companies weigh the pros opportunities to achieve success. That innovation economy concentrates. They are and cons of coworking, there are some means organizations must foster an also where talent wants to be. Companies critical considerations. First, it’s crucial to environment where people feel comfortable are increasingly choosing to locate in differentiate. Second, there’s no one-size-fits- having a dialogue not just about their cities too. The best of their workplaces will all approach, and just offering generic space similarities, but about the differences and develop a synergistic relationship with their is not the answer. Third, design should be uniqueness they bring to the table. cities—leveraging existing assets for their a differentiator. Successful coworking employees, and providing amenities and spaces are branded, hyper-personalized, creating local partnerships that benefit their and experience-driven—making people bottom line and local communities. With the feel connected to the organization’s brand rise of the city, the workplace must integrate and culture. itself with its urban environment.

WORK

WORKPLACE p. 6 PRODUCT DEVELOPMENT p. 34 OFFICE BUILDINGS p. 38

Technology Media Development p. 8 p. 22 CONSULTING + REAL ESTATE p. 40 Legal Financial Services SERVICES p. 36 Build-to-Suit p. 12 p. 26 p. 42 Consumer Goods Energy Tall Buildings p. 14 p. 30 p. 46 Foundations, Associations + Sciences Landlord Services Organizations p. 31 p. 47 p. 20 Management Advisory Government + Defense p. 33 p. 20

4 5 WORK SECTOR WORKPLACE INDUSTRIES

Technology Legal Gusto, San Francisco Consumer Goods WORKPLACE: Foundations, Associations + Organizations Government + Defense An office designed to feel like home Media Financial Services San Francisco’s Pier 70 was once home to one of North America’s FORECAST Energy largest industrial complexes and has been used for shipbuilding Sciences since the Gold Rush. Today, it has undergone an extensive Management Advisory restoration and rehabilitation effort, bringing public event To establish the future of the workplace, we must think beyond spaces, residences, and corporations—including Gusto—to the former shipyard. where we are today, anticipating where the world is headed. We This San Francisco–based tech firm embraced its historical building, envision a future where workplace design is directly connected and the redesign celebrates the industrial scale, while capturing the company’s belief in interpersonal connections and entrepreneurial to outcomes for people, environmental performance, and energy. To start the design process, Gusto and Gensler worked together to obtain extensive employee input. Gusto’s culture speaks through the space, with unique design elements to honor its people business intelligence. It begins and ends with your talent. and its clients. Among the elements are a staff shoe cubby that supports the office’s no-shoes policy (and emulates a feature at the founder’s house where the company was conceived); a living plant wall; and a mural designed and painted by employees. The entire office is open, with a large central mezzanine. A combination of structural elements with natural materials and modern textiles CONNECTION TO creates a sense of friendliness and comfort germane to Gusto.

“Organizations will not only need to MEANING MATTERS Learn more: gensler.com/DF18-1 redesign work—they will likely need to In the war for talent, connecting employees with the mission, redesign work environments to support B & purpose, and meanings behind 31 this new kind of work.” ­ their work is imperative for —Deloitte Review, “Navigating the Future of Work” retaining and growing a world- class organization.

B TOP TALENT VALUES BEING A PART OF THE URBAN CORE 4.8 As people, and work, continue to shift toward urban centers—and By 2020, 31 billion devices and 4.8 billion people will be development trends create more urban experiences everywhere—work- PRIORITIZE EMPLOYEE connected to the internet. place and amenity strategies will shift accordingly. The best workplaces EXPERIENCE & EFFICIENCY —Gartner, Inc. will develop a synergistic relationship with their local communities— Three factors influence employee leveraging assets that already exist for their employees to use, and experience at every organization: IoT: NO LONGER A NOVELTY providing amenities or creating local partnerships that can benefit culture, technology, and the We are entering an increasingly not just their workforce, but the local community too. physical workplace. Finding the complex technology landscape in sweet spot is paramount; people the workplace, and companies are come to work for the experience. grappling with which technologies to integrate and how to integrate INTEGRATING TECHNOLOGY Experiential organiz- them for maximum impact. The WILL YIELD BETTER ations have 4 times higher average workforce is already accustomed to EMPLOYEE EXPERIENCES profits and 2 times interacting with internet-connected Technology continues to seep higher average devices: from their cars, to fitness into every aspect of our lives, revenues. —Gensler Experience equipment and vending machines. through the increased power and x Index SM prevalence of personal technology 4 Now, in a dizzying attempt to that continues to integrate into leverage the latest technology, spaces of all types. The Gensler COWORKING REQUIRES companies are experimenting with Experience Index found that BRAND REINFORCEMENT connected screens, smart tables employees whose workplaces There’s no denying coworking with built-in connectivity, electrical have the latest technology report is on the rise. No longer a place systems, cameras, infrared sensors, a great experience 3.7 times reserved for small businesses, climate control, net-zero buildings, more often than those whose startups, and freelancers, and lighting controls, with new workplaces do not have the 3.7x the perks of coworking spaces systems coming online nearly latest technology. Additionally, Employees whose workplaces appeal to more and more large have the latest technology report those who are empowered to every day. Organizations that a great experience 3.7 times more corporations that are moving harness this power—and are able “unplug” throughout the day are often than those without. their employees into those spaces. to use their data in real time and 1.5 times more likely to report a —Gensler Experience Index SM Although capital costs may seem without sacrificing the employee great experience. reduced if workspaces remain experience—will be more agile in as is, companies will risk losing our quickly changing world. strategic opportunities to reinforce their brand, culture, and corporate mission in their one-size-fits-all environments.

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Gensler Design Forecast

Adobe, San Jose, CA

Work Sector > Workplace > A reimagined employee experience

Adobe’s newly reimagined headquarters highlights its creative, TECHNOLOGY innovative, and collaborative culture with inspirational design and aesthetics. The workspaces transform the employee experience by encouraging interaction and reinforcing a sense of community that inspires exploration and participation. TECHNOLOGY WILL DEMAND DIVERSITY AND INCLUSIVITY COWORKING SERVES AS A THAT DESIGN RUN DEEPER ARE FUNDAMENTAL TOOL TO NAVIGATE CHANGE Learn more: gensler.com/DF18-2 We know that the technology sector Technology companies must foster In an industry where unpredictable will continue to break boundaries, an environment of authenticity and growth is the name of the game, creating new challenges as it solves openness, as teams perform better coworking has become an essential them. This time, tech will demand when individuals bring unique element to navigating constant that design run deeper through ideas to the table. Developing an change. People in tech spend less time its communities, buildings, and inclusive culture is important for at their assigned locations than non- experiences. Optimizing the physical any organization, particularly when tech workers, which correlates to the workplace to support new methods of business depends on the value high innovation of their companies. working, to attract and retain talent, created by the expertise of its people. In 2005, tech workplaces dedicated 89 and to enhance the human experience Dynamic workplaces that encourage percent of space to individual desks. are some of the strategies tech firms employees to move, adapt, and adjust Today it’s 25 percent, and by 2025, are doing to foster innovation. the space to suit their needs can individual desks may not exist. reinforce inclusive policies.

Instagram Menlo Park, CA

8 9 Microsoft, Dublin, Ireland Neighborhood zones cater to all work models

For its new headquarters, Microsoft wanted to break down barriers and find new ways of working to empower employees, optimize operations, and engage customers, while uniting 2,000 employees of 72 different nationalities into one integrated location. Taking a human-centric approach, Microsoft created a design concept called Microsoft Island, which maps out how employees—varying in roles from developers, who may gravitate to the caves and mountain to seek peace and quiet; to salespeople, who arrive at the harbor to engage with visitors; to business support professionals, who huddle around the campfire to share information in social hubs—interact with the space. With people, environment, technology, and curation as core principles, the space connects everyone and everything—to strengthen relationships, build community connections, and fuel innovation under the new “One Microsoft” vision.

Learn more: gensler.com/DF18-3

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Gensler Design Forecast

Jackson Walker Dallas

Hogan Lovells Philadelphia

Work Sector > Workplace > LEGAL

LAW FIRMS BECOMING MORE FOR LAWYERS, INNOVATION IS DOING MORE WITH LESS AGILE, FLEXIBLE ABOUT HAVING OPTIONS As rents and occupancy costs According to the Gensler Research Providing a balance of work settings continue to rise, law firms are Institute, offices in top law firms are within the office that gives employees focusing on becoming more efficient only 50 to 60 percent occupied on the choice of when and where to by adopting alternative workplace any given day as lawyers travel and focus, collaborate, and socialize as strategies. The challenge all law firm work remotely. Firms that implement needs dictate results in a high- leaders face is to thoughtfully balance office-sharing programs, or even free- performance workplace. The Gensler business (efficiency) decisions with addressing, realize a more dynamic 2016 US Workplace Survey shows cultural (experiential) drivers. and efficient working environment. a 12 percent increase in employee To do so, firms are typically leasing satisfaction when employers offer less space while accommodating this choice. more lawyers.

Latham & Watkins Washington, DC

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Gensler Design Forecast

Work Sector > Workplace > CONSUMER GOODS

EXPERIENCE CENTERS TAKING CUES FROM RETAIL BUILDING A CUSTOMER- PROVIDE CONSUMER INSIGHTS Workplace design, particularly in the CENTRIC CULTURE Customer experience centers— consumer goods market, will learn Brands can only succeed by tapping increasingly embedded alongside from the retail sector, strengthening into the values and priorities of their corporate offices—serve as laborato- face-to-face product development and customers. Diversity, inclusivity, and ries, where companies refine their innovation. Analog is still extremely knowledge are consistently among brands and how they relate to their important for consumers and a the most valued qualities across target customers. According to Forbes, company’s employees. Although all generations. Workplace designs last year the top objective for 75 per- adopting a “mobile-first” strategy that promote these values, allowing cent of executives was to improve is key to connecting with future employees to live the brand, will customer experience. On-site experi- customers, an omnichannel strategy— better reinforce the corporate mission ence centers provide first-hand and one that bridges physical and digital and its contribution to the world. actionable consumer insights. worlds—is necessary to succeed.

Red Bull Regional Headquarters Atlanta

Edrington Spirits New York

Joe’s Jeans Los Angeles

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Hyatt Global Headquarters, Chicago A hospitality-infused headquarters

Hyatt’s new global headquarters, the Hyatt Hub, brings the Chicago-based hospitality corporation’s colleagues together under one roof. With the creation of countless opportunities for connection and innovation in their workplace, the worldwide workforce more effectively integrates with Hyatt HQ—nurturing a shared culture.

Just as Hyatt is unscripting their hotels, this new headquarters frees employees bound to a traditional work environment. The design ensures a new experience for Hyatt employees, in a way that meets their needs and supports the way they work. No more “one size fits all.” In customized WorkSuites, the best attributes of private offices—privacy, the ability to meet on demand, and a sense of ownership—combine with the best attributes of open plan environments—flexibility, camaraderie, and lateral awareness—in a new model workplace strategy. Connected with a monumental brick stair, the WorkSuite floors are paired with localized, social, and collaborative hubs that provide neighborhood-level interaction with sweeping views of the Chicago cityscape.

Hyatt’s new headquarters— The Hyatt Hub—prioritizes interdisciplinary thinking and collaboration to invigorate its distinctive brands. Looking at the employee experience through the lens of the guest experience and inspired by the intertwined legacies of the Pritzker Architecture Prize and Chicago’s architectural heritage, Hyatt’s new headquarters floats above the confluence of two branches of the Chicago River as a new urban landmark. The buzzing, active coworking lounge, complete with customized food and beverages offerings, serves as a community hub—connecting the work floors above to the heart of the company’s culture. It’s the new, hospitality-infused front door for Hyatt.

Learn more: gensler.com/DF18-4

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Reebok Boston Headquarters Relocation, Boston

Rediscovering the soul of a startup

To reclaim its title as the premier fitness brand, Reebok made a transformative decision to relocate its suburban headquarters to a five-story, 220,000-square-foot urban location in Boston’s Seaport District. The new headquarters is a catapult for attracting top-tier design talent, energizing its innovation and maker culture, and amplifying its global brand visibility with a community focus.

An activity-based workplace To support a stimulating creative culture and to fulfill its mission to become the fittest workplace in the nation, the new headquarters features a shift to an activity-based workplace with unassigned seating for all, including product design and development teams.

Fostering product innovation Reebok’s workplace reflects the evolution of its brand, celebrating its heritage, laying the groundwork for its continuing success, and better positioning the brand for an even brighter future. Design studios and showrooms are directly adjacent to the maker space and labs, where products are prototyped, tested, reimagined, and customized to respond to the increasing speed to market.

Drawing on the creative energy of the city and Reebok’s “craft” influence, this new workplace attracts talent to the innovation community by supporting next-generation design thinking.

Living the brand Visible at street level, transparent garage doors showcase Reebok employees working out in the industrial two-story gym as brand-in-motion, offering Boston’s widest range of wellness programs. A gym membership costs $75 per month for Reebok employees, though the fee is cut by $7.50 each time an employee uses the facility—an incentive to work out at least 10 times per month.

Learn more: gensler.com/DF18-5

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Gensler Design Forecast

Work Sector > Workplace > FOUNDATIONS, ASSOCIATIONS + ORGANIZATIONS

THE FUTURE WILL BE DRIVEN BY PURPOSE One of the key findings of the Gensler 2016 US Workplace Survey is that employees in this sector are four times more likely to attribute job satisfaction with organizational mission rather than compensation. Purpose-driven space ensures that users are practicing what they preach. Just as organizations seek to advance justice, create resources, and advocate for others, the people who do the work must feel advocated for and valued for their time and passion. It’s making sure mission is built into the everyday experience.

FINDING MEANING IN EVERYTHING Employers—in every sector—must reimagine themselves not as enforcers of productivity, but enablers of meaning. Today, meaning is found in everything: from where products are sourced, to corporate positions on public conversation, and inclusive policies, to name a few areas that employees and consumers value The Honor Foundation, Courtesy of Alexandria Real Estate Equities, Inc. when making a choice about engagement. San Diego Employers can use storytelling in brand, design details, and programming to reinforce meaning in the built environment. INSIGHTS FROM THE GENSLER RESEARCH INSTITUTE

Meaningful Workplace Design Work Sector > Workplace > Employers must reimagine themselves not as enforcers of productivity, but as enablers of purpose. GOVERNMENT + Employees with a strong connection to their work DEFENSE are more innovative and find greater purpose.

CELEBRATING CIVIC PRIDE THROUGH DESIGN Government buildings have long served as community anchors, stimulating development in surrounding areas and instilling a force of stability in the community. In disruptive times, look for government agencies to celebrate civic pride and a sense of place through design excellence. Reinforcing the mission of the agency through design excellence, environmental graphics, and digital displays boosts employee engagement and innovation.

New Embassy of the State of Kuwait, Design Competition Download the white paper: gensler.com/DF18-6 Washington, DC

20 21 Work Sector > Workplace > MEDIA

CREATING CONTENT 24/7 Content creation has been democratized. Thanks to smartphones, YouTube, and a host of other digital tools, now anyone can create content. Given this shake-up in media, media companies are looking to create content any time, any place, and any way they can. That means the entire workplace must be designed as a platform for content creation, where tailored material can be produced at a moment’s notice, including for informal and open spaces. The Culver Studios Culver City, CA

INVITING THE AUDIENCE IN The competition for eyeballs is growing more Sony Entertainment Pictures intense. That’s why some media companies Los Angeles are looking beyond the screen to connect with audiences. They’re welcoming the public in, offering engaging environments and brand experiences. From innovation spaces to auditoriums, environments that tap into today’s culture of sharing and collaboration help to sustain key audience connections.

LEGACIES WILL EVOLVE It’s easy for a media company to lose sight of its identity given today’s challenges: acquisitions are driving storied brands to change, the boundaries of media and technology are blurring, and shifts in audience behaviors and demographics are spurring new engagement strategies. But there’s real value in celebrating brand legacy. The most innovative media companies’ workplaces showcase their history even as they embrace 21st Century Fox a more digital and open mode. New York

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Netflix, Hollywood, CA New media ushers in the next golden era

Rapidly evolving business models and new technologies are facts of life in the media industry. That’s why it’s key that media workplaces are able to be easily re-tailored to accommodate whatever changes come over the horizon. No one wants to tackle an expensive renovation every few years because industry shifts continuously render a space obsolete.

In its new space in the ICON building at Sunset Bronson Studios in Hollywood, Netflix worked with Gensler to design its workplaces to respond to its rapid growth, collaborative culture, and an unprecedented pace of change.

Upon entering the 15-story campus, team members and visitors are greeted with floor-to-ceiling, wall- to-wall digital displays showcasing Netflix’s newest content. The constantly changing content celebrates the efforts of its production teams while reinforcing the company mission. The bright entry also hosts a large coffee bar that employees and guests are welcome to enjoy.

The workplace is designed to directly support Netflix’s unique culture: one that is laser-focused on helping its people to achieve excellence.

In work areas, measures such as adjustable workstations can be quickly reconfigured or moved, along with power outlets and AV that are equally mobile, to allow people to tailor their spaces as needed. A large central staircase spans the 2nd to 14th floors, creating a dynamic central axis of activity for the media giant. Along the stairs, individual small pantries are built into each floor, with every other floor housing an espresso machine, to promote casual collisions.

The vertical campus responds to trends that are playing out across the media industry, and in the work sector at large. Collaboration is paramount. The increased focus on user engagement and experience, across all platforms and spaces, has opened up new design opportunities for media.

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Work Sector > Workplace > FINANCIAL SERVICES

TECHNOLOGY REDEFINES MARKET SHIFTS DEMAND DISRUPTION LAUNCHING NEW FINANCIAL SERVICES ROLES MORE AGILE WORKPLACES ERA OF INNOVATION Artificial intelligence (AI) is Global economic power centers are Financial services firms are facing permeating the workplace, displacing shifting toward emerging markets. unprecedented competition from traditional financial services roles, Financial services firms must adapt to nontraditional competitors, unleashing while creating new tech-focused jobs. cultures, customer preferences, and disruption and innovation equally. This new and diverse talent pool consumer values in each local market. To meet this, firms are building values collaboration, transparency, Expect to see additional flexibility out innovation centers, incubation and a more casual environment. in the built environment in order to labs, and analytic centers to develop support a dynamic workforce. new products and services that meet consumer needs in new, seamless ways.

NCR Atlanta

Hudson River Trading New York

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LoyaltyOne Toronto

Mastercard LoyaltyOne Miami Toronto

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Gensler Design Forecast

Work Sector > Workplace > FOCUSED ON CULTURE AMENITY SPACES REFLECT AND ENVIRONMENTAL NEW ENERGY ENERGY STEWARDSHIP To convey their commitment to leading Like all other sectors, energy technology and engineering, energy companies are feeling the squeeze companies need to be equipped with for top talent. Demographic shifts world-class facilities. Energy campuses mean that employees are expressing today are designed to provide all the concerns—and ideas—about the tools and resources to foster improved role of energy companies in society. employee collaboration, creativity, Energy companies stand to gain from innovation, and well-being. their people’s passion. Innovation and workplaces that support it are fundamental to attracting talent.

Confidential Sciences Client

Work Sector > Workplace > LOOKING BROADLY TO BUILD AI IS HERE TO AID—NOT COMMUNITY, INNOVATION REPLACE—RESEARCHERS SCIENCES To catalyze innovation, reduce overhead, The promise of AI is in recognizing and accelerate speed to market, research patterns within unfathomably large data organizations are developing new sets that could not possibly be processed types of partnerships. Technology has by a single scientist. But only people turn enabled multidisciplinary research and data into insight. Collaboration between development teams to be geographically bench scientists and computer scientists dispersed, and even outsourced. Space is accelerating the discovery process, types and ways of working are evolving as well as reconfiguring how employees to bring physical and virtual networks interact with space. Space design is together effectively. These partnerships anticipating advances in robotics and will help shape the next model of inno- automated scientific processes, and vation. For that, physical and digital integrating technology to communicate connections are essential. with collaborators around the globe.

Electricity & Cogeneration Johnson & Johnson Center for Regulatory Authority Device Innovation Riyadh, Kingdom of Saudi Arabia Houston

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Work Sector > Workplace > MANAGEMENT ADVISORY

INNOVATION IS THE TAILORED EXPERIENCES DIFFERENTIATION REQUIRES DELIVERABLE BUILD COMMUNITY, ENGAGED AN EMOTIONAL CONNECTION The drive to increase results through INDIVIDUALS The highly competitive nature of the innovation is directly tied to the To build a binding team that marketplace for talent drives the need work environment, as shown reinforces a strong client-focused to make the workplace a differentiator. by the Gensler 2016 US Workplace energy, the workplace must engage This creates an imperative for a Survey. Supporting a wide range directly, and on a more personal level. “wow” moment: a deliberate design of behaviors whose ebb and flow is Tailored client and staff experiences that evokes a visceral emotional not entirely predictable means design drive higher levels of service. Culture connection with both staff and clients. should be as agile as possible, adap- manifests itself through its people These moments may be graphic or table without requiring additional and can be reinforced and humanized a dramatic volume that inspires and hard construction or acquisition of by borrowing from the sensibilities, generates wonder. Creating a design new furniture. systems, and services often found in that communicates and infuses the hospitality environments rather than workplace will engage employees, corporate typologies. clients, and the community at large.

The Boston Consulting Group New York Confidential Consulting Client

32 33 Gensler Design Forecast WORK SECTOR PRODUCT DEVELOPMENT: FORECAST Great products start with great insights, and great insights are powered by a broad perspective. Workspaces today need to empower the whole person, creating environments and product solutions that benefit the worker’s physical, emotional, and psychological well-being and support an organization’s success.

QUIETING THE NOISE IN THE DESIGNING FOR AN OPEN OFFICE INCLUSIVE ENVIRONMENT “Because our design solutions are rooted As more workspaces adopt an Universally accessible spaces in our industry-leading global workplace open plan, they need to provide that respond to the needs of spaces for collaboration as well as the greatest range of users research, we can deliver designs that concentrated, heads-down work. will be thought through to the support how people do their best, most Sound is a big issue, but products smallest detail, and the best productive work at the office.” can work harder to mitigate design solutions will maximize —Andy Cohen, Co-CEO, Gensler Humanscale Summa noise in the open office, offering inclusivity with no sacrifice individuals respite from many of to aesthetics. Even pulls for the issues experienced in the open custom cabinetry can be MEETING THE NEEDS OF A CHANGING WORKPLACE ECOLOGY office, or allow people to quietly designed to be beautifully As the workplace continues to Residential Sensibility: A uni- collaborate among their peers. minimal while remaining shift to reflect the diversity of que combination of materials operable without pinching, ways people work, products offers choice of styles—from wrist twisting, and simultaneous need to address end users’ detailing to a spectrum of fabrics, hand and finger manipulation. changing needs in ways that textiles, and work surfaces. allow for customization of space. When we control for the factors Configurability: Configurable that are most important to components allow businesses to individual workplace perfor- design branching systems with PBA mance, any space type can be versatile work zones—as well as highly effective. reconfigure the same product suite ABOUT GENSLER PRODUCT DEVELOPMENT into traditional benching layouts There are four key elements to with ease. Product solutions to support consider for creating an optimal work environment: Enhancements: Integrated workplace innovation enhancements permit Our product development practice works Flexibility: Space planning customization such as free- with manufacturers and clients to create solutions should allow standing carrels that create zones products that respond to how workers work organizations and individuals for concentration, or height- now. By exploiting new materials, the latest to create environments for both adjustable work surfaces and concentrated work and cross- technologies, and evolving needs, we design privacy screens that enable functional collaboration. personalization of workstations. a variety of highly functional products that enable innovation.

A COMMON LANGUAGE HELPS SPEED TO MARKET Project time frames are shrinking, and older properties are being refreshed to address newer ways of working and design trends. To reach the speed to market, bridges need to be formed between industries. Creating platforms that promote a common language will help designers make more effective decisions when specifying products and materials, without sacrificing design intent or adding lead times.

Meet the practice: gensler.com/DF18-7 Stylex Umbra

34 35 CONSULTING + REAL ESTATE Gensler Design Forecast WORK SECTOR SERVICES INDUSTRIES

Consulting Real Estate Services ABOUT GENSLER CONSULTING + REAL ESTATE SERVICES

CONSULTING + Work Sector > Consulting Strategies for the Workplace in “Beta” + Real Estate Services > Intelligent systems, new types of building software, REAL ESTATE and sensors are allowing for unprecedented CONSULTING connections between people and the places they STRATEGY SERVICES: FORECAST live and work. Our Consulting and Real Estate practices integrate and apply software, data, and Research-driven thinking will help organizations improve intelligence to activate place and empower people COWORKING A PLUS­—BUT and organizations to innovate. ONLY WHEN DONE RIGHT performance and gain competitive advantage through thoughtful Coworking is disrupting the real design. This process should embrace both physical environments Meet the practice: gensler.com/DF18-8 estate industry as the two primary players—developers and cowork- and human experiences, putting people at the center. In the digital ing providers—shape the landscape. age, data is the key to creating meaningful differentiation. Organizations that invest in creating 12% customized coworking spaces will Those who used standing desks higher workstation satisfaction for those reap the benefits of having a more more responded more positively with standing desks about their workstation. vs. those without. engaged workforce that is tied to its mission and purpose. SOCIAL NETWORKS DISRUPTION REQUIRES NIMBLE REAL ESTATE STRATEGIES PARTNERSHIP, INCREASINGLY CRITICAL TO The average life span of companies in the S&P 500 is expected to drop to TRANSPARENCY ESSENTIAL A GREAT WORK EXPERIENCE just 14 years by 2026, according to Innosight. With so many companies PARTS OF CHANGE DESIGN WILL FOCUS ON Culture and community are restructuring, shrinking, and merging, nearly every resource must MANAGEMENT Peak Utilization HUMAN CONNECTIONS important drivers of a positive become more flexible—including real estate. Most change management pro- The peak utilization of personal desks occurs between 11am and 2pm. We have all the tools and technology work experience. The Gensler grams fail, perhaps because they This kind of data allows design to match use patterns and save on space. to connect and collaborate efficiently,

Global Workplace Survey focus primarily on communicating 100% yet we struggle to connect and col- finds that the most innovative “Research suggests that more than 30 information. Success is more likely 90% laborate effectively. Has all this great employees report socializing at through initiatives that require 80% technology begun to cost us valuable work up to three times as much percent of high-paying new jobs will be active co-creation and engagement. 70% human connections and interactions? 60% as other employees. To support Now, more than ever, work environ- social and ‘essentially human’ in nature.” 50% building these connections, some —Deloitte, “Navigating the Future of Work” 40% ments play a critical role in fostering companies are experimenting Utilization Average 30% these human connections. with apps that enable colleagues 20% to connect over shared interests. 10% 0% Work Sector > Consulting A SPIKE IN COWORKING SPACES % 9:15 AM 10:15 AM 11:15 AM 12:15 PM 1:15 PM 2:15 PM 3:15 PM 4:15 PM 5:15 PM 60-70 + Real Estate Services > Global coworking spaces will grow from 14,411 in 2017 to over 30,000 Organizational change efforts fail 60 to in 2022. The number of worldwide coworking members will nearly 70 percent of the time. REAL ESTATE triple to over 5 million. —Harvard Business Review Location within Office People who sit along the window are more satisfied with 43.5 76.2 their workstation than those in the center of the office. SERVICES 77% 62.5 AVE 14,411 30,000 ENGAGED EMPLOYEES ARE HARNESSING DATA CORE TO YOUR BUSINESS Global clients are driven by an Having an engaged workforce is enormous influx of data to inform Of the most innovative people, a core business strategy. Yet only innovation and drive their businesses. 77 percent have fun at work. 32 percent of employees around According to Forbes, the world will SM —Gensler Workplace Survey, 2016 2015 2020 2025 the world report that they are create 180 trillion gigabytes of data engaged at work. Organizations by 2025—an 18-fold increase from —Global Coworking Unconference Conference need to look beyond physical space 2015. To optimize their operations, to build a culture and provide companies will need to expand their opportunities for personal growth. capabilities to harness and interpret SMART BUILDINGS CRITICAL TO WORKPLACE EXPERIENCE their internal workplace data. Workplaces are increasingly designed for how people connect to their Meeting by Size 65% Conference rooms, huddle rooms, and informal meeting rooms environment through mobile and wearable technology, as well as the are used most often by groups of two to four people. intelligence gathered from the sensing and data that these technologies GRADED ON WELL-BEING enable. As more utilities in the built environment are connected to one Well-being is a key metric applied to another through the Internet of Things (IoT)—screens, sensors, mobile employers. Yet, the Global Wellness Of the most innovative people, 1 Person 65 percent socialize at work. phones, cameras, and elevators—the experience of place is increasingly 16% Institute reports that only 25 percent —Gensler Workplace Survey, 2016 SM about the ways that software services can tailor environments and of people believe their company offers empower people. The most successful places are immersive, connected, a wellness program out of a concern and intelligent. 2–4 People for staff well-being. The rest question 61% 5–6 People 11% their employer’s motives. To prove their support for the well-being of workers, employers need to show 7+ People how much they value the people, not 13% just the space they work in.

36 37 WORK SECTOR OFFICE BUILDINGS INDUSTRIES

Development Build-to-Suit Johnson Controls Headquarters Asia Pacific, Shanghai Tall Buildings OFFICE Landlord Services Smart buildings essential to future of smart cities

BUILDINGS: The Johnson Controls Headquarters Asia Pacific in Shanghai is a leading example of design innovation, sustainability, and smart technology. The new headquarters helps break down silos for FORECAST increased collaboration among departments, improves talent retention, and includes spaces that promote employee well-being. In an era when anything is possible, and change is certain—if The multidisciplinary design of the headquarters allows it to be a place where employees, engineers, product developers, and clients not ubiquitous—the office buildings sector has positioned collaborate and further Johnson Controls’ growth in China and the Asia-Pacific region. itself on the leading edge of responding to shifts in consumer Learn more: gensler.com/DF18-9 behavior, technology, and the power of urbanity. Developments that successfully navigate and plan for these shifts will come out on top.

MAKE IT A DESTINATION GREEN BUILDINGS = HIGHER RETURNS INCORPORATING By crafting a tenant strategy that Green buildings have proven to be more COWORKING mixes live/work/play, developers Tomorrow’s talent demands are able to create walkable, 24/7 valuable assets than conventional buildings, connectivity. Large, open floor neighborhoods and increase land with a global average value that is up to 19 plates provide a more connected, value, no matter the location. percent greater than their peers. Sustainable collaborative environment that Day-to-night programming can buildings record a 19 percent increase in ROI reinforces a common culture and draw in the community, which in and a 24 percent faster lease-up rate. fosters innovation. The addition turn ups the cool factor—and of coworking space in office —Ernst & Young, 2017 and USGBC, US Green Building Council, 2015 value—of the building. buildings is one response to how organizations lease and use corporate real estate. Average Building Value Increase 19% AN AMENITIES ARMS RACE

Lease-Up Rate Developers are 24Experience-rich, 24/7/ development7 creates high-value neighborhoods. 24% one-upping each other to find the latest amenity. x Barbershops, 2concierge services, and pet-sitting EMBRACING DISRUPTIVE AUTONOMOUS VEHICLES WILL TRANSFORM are just the beginning. Keep up or CHANGE OFFICE BUILDINGS lose the edge in attracting Owning a car may soon become a thing of the past. Though mass ambitious tenants—and their “The future is here– adoption of autonomous vehicles (AVs) is likely years away, developers talent. The Gensler 2016 it’s just not evenly should be thinking about and designing new projects with them in mind. US Workplace Survey found distributed.” that innovators have two times By 2020, there are predicted to be —William Gibson, Novelist 10 million self-driving cars on the road. more access to amenities than —Forbes, 2017 non-innovators. For building owners and operators, rapid advances in 10M technology have the power to The Gensler Research Institute predicts autonomous vehicles will WHY NOT MAKE IT transform portfolios. From AI completely change cities. Building form will change radically as design DYNAMIC, MIXED-USE? and IoT to no-rope elevators and is dictated less—or not at all—by parking requirements, which will Tenants favor buildings that autonomous vehicles, planning decrease dramatically. AVs don’t need to park, allowing garages and combine a mix of uses and make for and leveraging tech will be a parking lots to be repurposed. Additionally, developments will see more access to transit, food, retail, and differentiator in creating better expansive drop-off and pickup zones and more active pedestrian-oriented recharge easy. And there’s no human experiences. entry areas. The lobby design of the future will focus on delivering great reason to go homogeneous first impressions, welcoming visitors into a new age of interactive anymore. The dynamism of shared building design. space supports greater connection and convenience.

38 39

Riverwalk Tower Tampa, FL

Work Sector > Office Buildings > DEVELOPMENT

ANTICIPATING THE RISE OF CUSTOMIZED TENANT BUILD IN THE THIRD PLACE DRIVERLESS EXPERIENCES ARE NOW AN FIRST Autonomous vehicles will drastically EXPECTATION The next generation office building change the urban landscape and With IoT, cloud-based apps, and will draw employees back to the developers are recognizing their human sensors, tenants can directly office. Mobility will remain an oncoming impacts. Convertible tell the building what they want, important part of work, but the value parking—parking that can be when they want it, and where they of face-to-face remains undisputed. converted to other purposes without want it. Not only does this lead On-site spaces that support a variety major design interventions—along to greater system efficiencies and of work modes—including social— with expansive drop-off and pickup reduced operating costs in buildings, create dynamic developments and zones are design solutions developers it can lead to improved well-being yield longer-term tenants. can implement in their buildings and productivity. today to prepare for these changes.

110 Park Avenue Burj Alshaya Florham Park, NJ Kuwait City, Kuwait

40 41

Work Sector > Office Buildings > BUILD-TO-SUIT

OPTIMIZE MOMENTS TO REINFORCE THE BRAND Companies are adapting the changing nature of work by refocusing on what really drives talent: the opportunity to be part of something meaningful. To win the war for talent, a strong expression of organizational brand can help foster a strong culture of innovation that will attract employees and allow them to thrive.

URBANITY ATTRACTS—AND RETAINS—TOP TALENT Today, urban dwellers outnumber rural dwellers worldwide for the first time in history. Companies are increasingly recognizing the importance of being where the talent wants to be—in cities. Shifting sites closer to transit hubs and urban areas brings corporations closer to top talent, universities, and business partners.

HIGH-PERFORMANCE BUILDINGS = HIGHER-PERFORMING EMPLOYEES Planning for adaptable infrastructure and flexible design will enable continuous evolution in usage, purpose, and performance of custom buildings. Future corporate campuses should encourage occupants to be more physically, mentally, and socially engaged. The Gensler Workplace Survey shows that a healthy employee is three times more productive than an unhealthy one. Mercedes-Benz USA Headquarters Sandy Springs, GA

E.& J. Gallo Winery Johnson Controls Headquarters Dry Creek Building Asia Pacific, Shanghai Modesto,Beijing CA

42 43 Gensler Design Forecast

NVIDIA Headquarters, Santa Clara, CA

Innovation requires bringing people together. How do you get 2,500 people to collaborate?

Innovation is the lifeblood of the technology industry and depends on strong collaboration, including serendipitous collisions between unlike ideas. As companies become successful and expand, those collisions tend to become less frequent, because as the teams grow, so do their buildings, resulting in siloed work groups and less innovation. Tasked to capture the soul of the company and optimize the creative and collaborative work environment, the design team leveraged a triangular geometry—an iconic symbol for NVIDIA and the tech industry—that reinforced the fundamental building block of the company’s core technology.

The new NVIDIA headquarters is a campus in one building. With only two work floors, connection between these floors is enhanced by a variety of oversized staircases that also can be used as places for spontaneous interaction and exchange of information. The central core of the building—its “heart”—is where all amenities, conference rooms, and restrooms are clustered, drawing together all the building’s inhabitants multiple times each day. Here, the main entrance and reception area greet people as they arrive from below-grade parking. High above this central core is a mezzanine of lounges and relaxation spaces—a social environment that doubles as an alternative workplace and another opportunity for natural collaboration. Designing for the “soul” of an organization starts with understanding its people.

The new NVIDIA campus focuses squarely on the needs and habits of the people who use it, with a thoughtful design that enhances the working styles, personal experience, and culture of its industry- leading workforce.

Learn more: gensler.com/DF18-10

44 45 Gensler Design Forecast

Work Sector > Office Buildings > Work Sector > Office Buildings > TALL BUILDINGS LANDLORD SERVICES MULTIPURPOSE BUILDINGS ARE THE FUTURE Single-use office buildings are monoliths COWORKING INCREASES VALUE of the past. To maintain relevancy and high As real estate developers continue to occupancy, tall buildings must adapt to a battle for fully leased assets, landlords continually changing mix of uses. No longer are increasingly adding spec and is a tower a single use for the entirety of coworking suites to respond quickly its existence. to tenant demands. Turnkey solutions that support brand are critical to “always-on” agility.

BREATHING NEW LIFE INTO OUTDATED BUILDINGS With large stocks of obsolete buildings in established urban centers, the potential to transform these into valuable revenue 1980 1990 2000 2010 2017 generators is limitless. Gensler Analytics 100 TALLEST BUILDINGS BY FUNCTION estimates there is more than 185 million Office Hotel Residential square feet of office space in the US alone Mixed Use Education that would qualify for repositioning.

—Council on Tall Buildings and Urban Habitat The Chicago Post Office Chicago

ELEVATOR INNOVATIONS ADVANCE BUILDING HEIGHTS The future of tall buildings will rely on ropeless elevator technology that will enable limitless advances in height, direction, creativity, and flexibility. Moving up, down, side-to-side, and without height limitations, this technology enables unprecedented possibilities in the architecture and design of buildings, increasing rentable area of typical supertall towers by up to 20 percent.

VS.

One elevator Multiple cordless elevators per shaft

KAFD World Trade Center 500 West 2nd Street Riyadh, Saudi Arabia Austin, TX

46 47 SINGLE-USE FRICTIONLESS, TRANSITIONING TOP TRENDS SPACES SEAMLESS DESIGN TRANSIT CREATES ARE BECOMING BECOMES OPPORTUNITY IN LIFESTYLE OBSOLETE UBIQUITOUS As people live integrated lives, no one is using Everything is becoming anytime, anywhere, Demand for transit-oriented developments spaces in a single way. Single-use venues are anyplace—people want immediacy and is increasing as transit-adjacent sites create being replaced with synergistic, hybrid unlimited access to products, content, and growth centers and maximize pedestrian destinations; multi-use districts; and places entertainment. As technology permeates activity. Autonomous vehicles and for 24/7, 365-day interaction. Great brand every aspect of our lives, it’s become ride-sharing services will transform how experiences respond to and engage with more ubiquitous and invisible, enabling we utilize real estate. There’s a big shift away people in multiple modes—whether they’re frictionless travel, food, and entertainment from parking to forecast what gets put in its completing a task, socializing, discovering, experiences. Cross-channel consistency is place—in the interim and the future. These or being entertained. All kinds of spaces key: spaces need to provide seamless changes will impact land use, security, require ultimate flexibility. experiences that guide people through drop-offs, and lobby configuration, while A visibly compelling space is no longer enough to complexity with the same level of yielding new sources of revenue. contend with changing consumer habits and lifestyles. personalization across channels. Experiential offerings can entice people to physical venues, but brands need to think beyond single-purpose spaces—and consider human needs and behaviors to CONVENIENCE DATA-DRIVEN CONSUMERS craft an engaging, holistic experience that extends across IS A INSIGHTS GAIN CONTROL, DIFFERENTIATOR YIELD HYPER- SHAPING BRANDS’ multiple touchpoints. PERSONALIZED IDENTITIES INTERACTIONS

As time becomes an increasingly valued New technologies—from algorithms to big Social media and mobile platforms amplify asset, convenience is a differentiator: data—empower brands to treat customers as consumers’ voices and give them more consumers are willing to pay a premium for individuals. Digital technology provides control. The buying public now shapes places, products, and services that give them flexible, scalable, and more personalized a company, impacting how products are back their time. Clear navigation, easy-to-use experiences for multiple user groups, while created and brought to market, and technology, and value-added services support customer service is being transformed via influencing brands’ identities. From the people’s high-convenience lifestyles. AI-powered assistants and concierges. Data maker movement to crowd sourcing and Experiences no longer start on the property; analytics heighten interactions and provide user-generated content, consumers are engagement with consumers, guests, and greater insights into people’s preferences, co-creators. Digital technology and data fans starts outside the venue, anticipating allowing brands and businesses to target analytics provide a direct conduit between their needs by providing hospitality- with accuracy—giving users what they want, companies and consumers, accelerating like services, prebooking facilities, and when they want it. delivery, services, and transactions. programmed spaces at every step.

LIFESTYLE

MIXED USE p. 50 HOSPITALITY p. 58 BRAND DESIGN p. 72 RETAIL CENTERS p. 78

Entertainment Hospitality p. 52 p. 58 DIGITAL EXPERIENCE Residential Integrated Resorts/Gaming DESIGN p. 76 RETAIL p. 82 p. 54 p. 63 Consumer Products Senior Living p. 85 p. 56 SPORTS + CONVENTION p. 64 CENTERS Service Retail Environments p. 86 Sports Facilities p. 68 Department Stores p. 87 Convention Centers p. 70 Food + Beverage p. 88

48 49 LIFESTYLE SECTOR MIXED-USE INDUSTRIES

Entertainment Residential MIXED USE: Senior Living FORECAST Mixed-use environments unlock the possibilities of a diverse, urban lifestyle and breathe new life into cities. The key lies in activating the voids between buildings where social interactions reside, and integrating these intangibles to create developments that elevate the human experience.

THE SUBURBAN SHIFT: FUTURE OF BUILDING SPACE: ADAPTABLE, SUSTAINABLE COMMITMENT TO LESS AUTO-DEPENDENT, Mixed-use buildings come with an inherent need to be future-proofed. PUBLIC SPACE IS KEY MORE CONVENIENT Making buildings convertible and sustainable is key to their longevity. As neighborhoods densify, users Suburban shifts toward city demand better and more engaging centers are producing a less auto- public spaces. Great placemaking dependent culture while creating commands a premium and mixed-use opportunities with “Those who are positioned to bring enhances property values. greater density. These residential mixed-use assets into communities will According to the Gensler Experi- shifts drive mixed-use devel- reap strong benefits for the long-term.” ­ ence Index, public spaces support opments toward districts —Adam Robinson, founder and president, Pacifica Group the widest range of activities, in cities that have been largely with more unstructured time than forgotten or ignored. Millennials anywhere else. They’re reported and baby boomers are relocating as ideal places for reflection, to urban cores, seeking more THE INTEGRATED WORKPLACE IS THE NEW STANDARD inspiration, and unplugging—all compact, walkable, and less auto- The future of the workplace incorporates a great diversity of uses in activities associated with a dependent lifestyles. Even in the one place. The single-purpose workplace is a thing of the past. better experience. suburbs, people are looking for an urban experience. Successful Office tenants were willing to pay higher developments will include human- GREAT PLACEMAKING = scale, mixed-use, transit-oriented rents in a mixed-use than in a single-use HIGHER PROPERTY VALUES places that foster a meaningful office development. sense of community. —Journal of Property Investment & Finance

INSIGHTS FROM THE GENSLER RESEARCH INSTITUTE x 1.5People who visited public spaces designed for inspiration rated the Activating the Spaces In Between spaces 1.5 times higher on exceeding In a multiyear study, Gensler investigated an overlooked aspect of China’s current mixed-use expectations. SM development paradigm: the spaces in between. From outdoor cafés to pocket parks, these —Gensler Experience Index are spaces with elements whose value is not easily measured, yet their inclusion can generate projects with positive returns while building a sense of community. The research aims to create a framework for great urban places across the globe. TRANSIT EQUATES TO SAVINGS Percent of survey respondents who consider the following public space amenities as important elements of spaces in between: The HUB on Causeway, Boston Reenergizing a neighborhood

On the site of the original Boston Garden, this mixed-use 82% 46% 69% 74% 54% 69% development adjacent to TD Garden will provide a new city gateway, Nature Art Culture Scale Connectivity Community % anchor the neighborhood, and be a notable addition to the Boston 16Residents in transit-rich neighborhoods skyline. Conceived as a new urban hybrid, this vertical urban district spend 16 percent less on transportation with office, residential, and hotel towers will house a vibrant retail than those in exurban neighborhoods. streetscape, premium entertainment, dining, and live events— —CityLab redefining the idea of a neighborhood community hub and creating a 24/7 destination. Download the white paper: gensler.com/DF18-11 Learn more: gensler.com/DF18-12

50 51 Gensler Design Forecast

Lifestyle Sector > Mixed Use > ENTERTAINMENT

IP-BRANDED DESTINATIONS NEW FORMS OF ENTER- THE POWER OF LIVE EVENTS GET PLAY TAINMENT SUSPEND REALITY Despite a surge in on-demand, Leading companies are increas- New technologies such as virtual at-home viewing, live events ingly extending their intellectual and mixed reality, and artificial remain viable. In some ways, digital property (IP) and brand into the intelligence are enhancing technology has made live content built environment—from attractions traditionally passive forms of even more profitable. According to and theme parks to resorts and entertainment, providing immersive Deloitte, live events are forecast to retail environments. By creating experiences that bring stories to life grow collectively by $5 billion, to IP-branded destinations, owners while allowing brands to interact $146 billion in 2018. As consumers can attract and grow new audiences, more directly with consumers. increasingly value experience over retain visitors, and strengthen their ownership, live participatory events value proposition. can prolong and deepen engagement. FivePoint Amphitheatre by Live Nation Irvine, CA

Nassau Veterans Memorial Coliseum, Uniondale, NY

A revitalized revenue generator, driven by live events

After extensive renovations, the iconic Nassau Veterans Memorial Coliseum has been transformed into a new entertainment-focused experience, with a focus on live events. With revamped event space entries, concessions, a beer garden, VIP lounge, and backstage areas like the new Artist Quarters, the venue provides guests and performers with a best-in-class arena. Rebranded as NYCB Live: Home of the Nassau Veterans Memorial Coliseum, it is estimated to have generated more than $137 million in new spending by patrons and created more than 1,300 jobs, many of which have been filled by local residents.

52 53 Lifestyle Sector > Mixed Use > RESIDENTIAL

INCREASING DENSITY MAKING HOUSING BLENDING LIVING, WORKING, AND EFFICIENCY AFFORDABLE AND LEARNING Urbanization is creating new models Emerging models such as modular, Residential buildings are increasingly for living at all scales and life stages, prefabricated units, micro apart- becoming mixed use. With remote from college students to retirees. ments, and communal housing and freelance work rising, live/work The need for dense, high-rise housing enliven environments and enhance spaces blur the lines between work will increase in urban areas, while communities by addressing unmet and leisure. By utilizing shared space, the demand for small, efficient micro needs. Scalable housing interventions coliving/coworking spaces, commu- apartment unit types is also rising. offer innovative solutions to reduce nal apartments, and student housing chronic homelessness. focus on the social experience and cut costs.

Landmark Apartments, Los Angeles Embracing density through high-rise urban living

This new 34-story high-rise residential building will add desirable housing for a growing Los Angeles. Landmark Apartments offers residents many of the amenities and conveniences that make vertical, high-density, luxury urban living attractive: a new public park, swimming pool and pool deck overlooking the city, a fitness center, lounge, recreation room, and underground parking and bicycle storage. This new building in Brentwood will become a significant feature on the cityscape that will enhance the surrounding neighborhood.

54 55 Gensler Design Forecast

Lifestyle Sector > Mixed Use > SENIOR LIVING

REDEFINING ACTIVE AGING As people age, they are staying in or moving into cities in increasing numbers. Seniors crave flexible, mixed-use, active aging communi- ties with easy access to transporta- tion, healthcare, and amenities. Connectivity, choice, independence, and wellness can increase quality of life and “active” life expectancy.

DESIGNING INCLUSIVE COMMUNITIES In the US, 84 percent of city dwellers want to live in a community with a diverse population, with “a mix of different age groups,” according to real estate investment trust Welltower. Aging cities offer oppor- tunities for brands to innovate, from smart home devices for accessible living to autonomous vehicles that can address mobility challenges.

A POWERFUL CONSUMER FORCE Sixty-plus urbanites remain one of the strongest consumer forces. Baby boomers outspend other generations on consumer goods and services by an estimated $400 billion, according to Gensler’s research on design strategies for active aging. Fountainview at Gonda Westside Playa Vista, CA

Fountainview at Gonda Westside, Playa Vista, CA INSIGHTS FROM THE GENSLER RESEARCH INSTITUTE A connected community for active aging BoomTown: Gensler’s Ageless Fountainview at Gonda Westside, a retirement community located in a multi-generational neighborhood in Playa Vista, is Community Model designed to transform the experience of senior living into an active 10,000 community for independent living. The healthy aging campus How can our existing paradigm for our baby boomers offers residents an array of amenities, electronic health resources, communities evolve to not only guarantee turn 65 every day opportunities for socializing, and an urban lifestyle—with walking paths and easy access to restaurants, retail, and recreation. As a quality of life, but also support the changing Continuing Care Retirement Community, it offers 176 independent lifestyle choices of all Americans, including The number living residences, 24 assisted living and memory care apartments, of renters aged 55+ rose and an off-site nursing facility in close proximity. those over the age of 70?

Gensler’s ageless community model, BoomTown proposes a Most older adults want to age at home. 28% mixed-use, intergenerational, urban community, based on the between 2009 Stay in home and 2015 61% idea that smart design and holistic planning can thoughtfully with care integrate senior living spaces into existing communities. Move into assisted Americans age 17% —Gensler Research Institute, “Building BoomTown” 55+ will be living facility

Move in with a 8% family member 25% of the US workforce Move into a by 2024 nursing home 4% Learn more: gensler.com/DF18-13 —Pew Research Center

56 57 LIFESTYLE SECTOR HOSPITALITY INDUSTRIES

Hospitality HOSPITALITY: Integrated Resorts/Gaming ITC One Hotel & Sapphire Residences, Colombo, Sri Lanka A model of vertical urbanism

As urban populations swell, the hospitality industry is leveraging FORECAST the vertical plane to enhance the guest experience and generate additional revenue. Located on the coast of Colombo, Sri Lanka, ITC One Hotel & Sapphire Residences is a luxury hotel and resi- As guests’ expectations evolve, they demand authenticity, dences project at the heart of the capital city, which will open its doors in 2021. Drawing inspiration from Sri Lanka’s rich history, personalization, seamless travel, and on-demand functionality. the project incorporates local architectural elements and vernacu- lar practices. A sky bridge connecting the hotel and residential Successful hospitality environments provide tailored, unique towers acts as an amenities deck with a swimming pool and jazz lounge—optimizing the vertical space between adjacent towers. experiences that impart loyalty and create lasting value for hotel owners, developers, operators, and brands—from luxury hotels Learn more: gensler.com/DF18-15 to restaurants and casinos.

NEXT-GEN GUESTS TAKE WELLNESS EVERYWHERE ENVIRONMENTS ARE THRIVING THE GROWTH OF “WE” CONTROL Guests are looking to rejuvenate and maintain their healthy lifestyles SPACE Advances in technology are driving while traveling. Hotels now provide wellness architecture, on-site With guests seeking real-time, hotel guests to take more control fitness, silent spas, healthy food, medical recovery rooms, and communal experiences, hotels over their entire travel experience. in-house nutritionists. are providing smaller, no-frills To cater to next-gen guests, guestrooms, allowing for hotels should offer technological expansive, dynamic lobbies solutions at each stage of their and public spaces that appeal to journey—from mobile check-ins, social travelers. Some hoteliers to robotic concierges, to apps that are joining the micro-hotel allow guests to order food, arrange $ T $ B movement, especially in urban transportation, and manage their 3.7 800 centers. The demand for small, The global wellness industry is a Wellness tourism is predicted to entertainment. To be resilient and $3.7 trillion market. exceed $800 billion by 2020. efficient micro units is on the enhance customer service, hotels —Global Wellness Institute —Global Wellness Institute rise—with rooms as small should adopt the latest technology, as 65 square feet—creating whether it is mobile, smart card, or more space for communal, in-room product innovation. multifunctional areas to conduct INSIGHTS FROM THE GENSLER RESEARCH INSTITUTE business and socialize.

The future of Airbnb and Hospitality THE BLUR BETWEEN Airbnb has upended the hospitality industry. BUSINESS & LEISURE Will it influence future trends in design % and operation? 16 Sixteen percent of guests used By focusing on three major topics—urban planning and design, digital devices during at least part hospitality, and sociological implications—the Gensler Research of a hotel visit. Institute explores the effects of the sharing economy more 20% —Deloitte, “The Changing Guest Experience” broadly, and what it means for urban communities. How will the hospitality industry respond, and what is the potential impact for regulations? Of leisure travelers, 20 percent also did “Even in the face business-related activities during their of new technology, hotel/resort stay. —Gensler Experience IndexSM : Hospitality evolving customer preferences, and new competitive threats, hospitality will require a 69% human touch.” ­ —Deloitte, “The Hotel of the Future” Of business travelers, 69 percent also did Download the white paper: gensler.com/DF18-14 leisure-related activities during their hotel/resort stay. —Gensler Experience IndexSM: Hospitality

58 59 Gensler Design Forecast

Four Seasons Hotel Kuwait at Burj Alshaya, Kuwait City Drawing from local context and regional tradition

Located within Alshaya Incorporated’s new two-tower, mixed-use development on Kuwait City’s skyline, the Four Seasons Hotel Kuwait at Burj Alshaya is a contextual building with a distinct Kuwaiti feel. With a design concept developed around a regional architectural tradition of “Mashrabiya,” a carved wood latticework window treatment that offers solar control and air circulation, the design responds to the local climate, while also enhancing guests’ privacy. Through this regional architectural tradition, the building represents the local environment, as well as the Four Seasons brand.

The 22-story hotel, located within the 140,000-square-meter project, is linked to an office tower through a connecting podium, which provides various amenities, including two ballrooms and an expansive pool terrace. The building strives to create an aesthetic and functional continuity, identifying and distinguishing itself from the surroundings, responding to the climate, while also enhancing the experience of guests, hotel visitors, and office tenants.

Learn more: gensler.com/DF18-16

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Gensler Design Forecast

Lifestyle Sector > Hospitality > INTEGRATED RESORTS/GAMING

INTERNATIONAL GROWTH, CASINOS DRAW NEW DIGITAL EXPERIENCES INTEGRATED AMENITIES DEMOGRAPHICS WITH ELEVATE THE GUEST JOURNEY EVOLVE THE INDUSTRY SKILL-BASED GAMES A guest journey can be elevated Changes in gaming laws are opening Over the next three to five years, through the digital experiences new markets in Asia, including the more skill-based games will be that one encounters within a thriving Macau market. Meanwhile, introduced on the gaming floor that gaming environment. Operators emerging markets in Africa, Asia, will offset games of pure chance. are incorporating technology and Europe are expanding toward Recognizing the purchasing power into their physical spaces to help integrated resort models to capture of millennials, who seek more social, create memorable and interactive a larger audience. Integrated resorts competitive gaming interfaces, experiences. But technology should that offer non-gaming amenities casinos are introducing gaming zones be integrated in a way that allows are the new resort paradigm, where on casino floors that house virtual guests to customize and enhance non-gaming amenities can bolster a reality games and gambling machines their own experience—not detract resort’s revenue and increase value that offer video game-like elements to from it. If used successfully, with adaptable day-to-night programs. increase player interaction. technology draws next-gen players.

Waldorf Astoria Beverly Hills Beverly Hills, CA

The Collective Sands Integrated Resort Seattle Asia

62 63 SPORTS + CONVENTION CENTERS Gensler Design Forecast LIFESTYLE SECTOR INDUSTRIES

Sports Facilities SPORTS + Convention Centers “I’m proud to welcome our new team to this spectacular new stadium, where CONVENTION Angelenos can be a part of the next chapter in MLS history.” CENTERS: FORECAST — Los Angeles Mayor Eric Garcetti

Sports venues and convention centers can activate communities, generate revenue, and reposition urban areas as regional destinations. Demands for new technology, better service, and more amenities are constant drivers for venue owners and operators. Successful facilities create holistic experiences for attendees and return on investment for owners and developers.

TECHNOLOGY DELIVERS SECURITY EXTENDS BEYOND INFRASTRUCTURE RISE OF GLOBAL ESPORTS SEAMLESS CONVENIENCE As large venues become target-rich environments, the scope of security Data mining technology, and With digital technology and is extending beyond building infrastructure to look at mass gatherings the potential for real-time improved connectivity, fans of people. Security provisions at sports facilities and convention centers analytics, is creating a new level are now active participants have been inconsistent. Sports organizations are incorporating extended of fantasy sports. who connect with their favorite secure zones and using facial recognition, digital ticketing, and ID tracking teams and players in real time. to identify people inside and outside the venue. The new measure of To meet user demand for seamless engagement includes safer environments. convenience and entice fans to leave their living rooms, venues must respond by offering Banc of California Stadium better ticketing flexibility, FANS AT THE CORE Los Angeles immersive VR experiences, Fans must be the priority when establishing financial and experiential $ BILLION and multi-screen activation. targets in venue design. To offer unique, personalized experiences, the 1 line is blurred between fan, player, and hospitality spaces—providing The eSports market is expected to exclusive, direct access to players, coaches, and the field. reach close to $1 billion in 2018, and revenue should continue to grow as eSports complements traditional events. $85B —Deloitte 2018 Global Predictions Goldman Sachs predicts that the More than 50 percent of major US pro league venues feature one or more fan AR/VR market will be $85 billion VENUES AS URBAN by 2025. 50% zones with a dedicated footprint. —PwC Sports Outlook, 2016 CATALYSTS Flexible, multipurpose venues can house year-round activity, creating HARNESSING DATA TO additional revenue opportunities BOOST PLAYER and spurring hospitality and retail PERFORMANCE “Across the country, in more than a dozen development. Sports facilities Sports teams and owners are cities, downtowns are being remade as and convention centers offer harnessing the potential of brand connection to the city, wellness, biometric feedback, tech developers abandon the suburbs to acting as a catalyst and anchor monitoring, and access to richer combine new sports arenas with mixed- to revitalize urban neighborhoods. personal data to support players used residential, retail, and office space As developmental opportunities in optimizing their performance. shift away from remote, rural Data can also be used as a tool back in the city.” facilities to urban centers, —Keith Schneider, New York Times for more focused targeting less parking will be needed for sponsors. around venues.

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Banc of California Stadium, Los Angeles A new benchmark, and a year-round destination

With extensive amenities and views of downtown Los Angeles, Banc of California Stadium sets a new benchmark for the premium Major League Soccer experience, creating a year-round destination that is active on game days and non-game days alike. A European- style soccer experience gives fans greater intimacy with players, getting them closer to the action. A 22,000-seat stadium for Major League Soccer’s latest expansion team, the Los Angeles Football Club (LAFC), anchors the larger complex that includes 37,000 square feet of new development, including a restaurant, food hall, team store, and rentable private party terrace. The project serves as an anchor along the Figueroa Corridor, promoting economic development and revitalizing the community.

Learn more: gensler.com/DF18-17

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Gensler Design Forecast

Louisiana Tech University Joe Aillet Stadium Renovations Ruston, LA

Lifestyle Sector > Sports + Convention Centers > SPORTS FACILITIES

FINDING THE BALANCE INTEGRATING WELLNESS AND ADVANCED TECHNOLOGIES BETWEEN PLAYER AND FAN PERFORMANCE INTO VENUES INFORM REAL-TIME DESIGN New venues are blurring the lines Sports venues are incorporating As stadiums and facilities are of connectivity between players wellness into physical spaces to constructed or reimagined, sports and fans. These spaces must be a provide comfort, sanctuary, and organizations are using the latest in supportive and secure environment enhanced player performance. The virtual and augmented reality technol- for both, creating adjacencies between potential for wellness and real-time ogy to inform design, visualize results, locker rooms, the field, and clubs as analytics on performance can be used and gain approvals—in real time. The an exclusive perk. as a recruiting tool to entice players. ability to be in a venue, even if not physically, enhances the fan experience.

Texas Tech Football Locker Room Renovation, Lubbock, TX The modern locker room, reimagined

At the college level, the locker room is a vital recruiting tool. The newly renovated locker room inside the Texas Tech Football Training Facility accompanies a new players’ lounge, state-of-the-art lighting system, and 60-inch HD televisions throughout the facility. These The Star / Dallas Cowboys facilities offer hospitality-like amenities and personalized experience Headquarters for student-athletes. Frisco, TX

68 69 Lifestyle Sector > Sports + Convention Centers > “During this presidency...we managed to CONVENTION make the Convention Center a reality, a postponed project that will undoubtedly CENTERS boost the tourism industry, generating benefits throughout the national territory.” — Luis Guillermo Solís, Former President of Costa Rica GOING VERTICAL In response to urban densification, convention center design and development is going vertical. These “urban friendly” facilities minimize the building’s footprint, reduce travel distance for patrons, and maximize access to outdoor public spaces.

THINK “DISTRICT” The district surrounding a convention center plays a large role in how meeting planners evaluate cities and venues competing to host shows and events. A good choice of destination is crucial to attract attendees.

A PRIVATIZED APPROACH Some convention centers are embracing a privatized approach to catalyze economic development outside urban centers, where accommodations, meeting space, entertainment, dining, and shop- ping are offered in a closed, hospitality- centric campus.

National Centre of Conventions and Congresses San José, Costa Rica A beacon for sustainability

As the country’s first convention center and a vivid example of Costa Rica’s commitment to sustainability, the National Centre of Conventions and Congresses will attract thousands of visitors and locals. Costa Rica prides itself in pioneering eco-tourism, and this 15,000-square-meter facility seamlessly integrates sustainability and natural rainforest-like landscaping. Endemic tropical planting and extensive bio-swales in the parking areas reduce rainwater runoff—a critical consideration for site design in any tropical environment. Inside the main 5,000-square-meter event hall, daylight harvesting solar tubes illuminate translucent fabric sails, providing a unique aesthetic that connects visitors to nature. With other sustainable features, such as energy-efficient lighting, bioclimatic design, and water reclamation, the convention center reduces waste and saves energy. This landmark project opens the country’s tourism industry to new possibilities.

“This project reflects the call of our country to create world-class, sustainable design.” — Juan Carlos Borbón, Project Director, Costa Rican Tourist Board

Learn more: gensler.com/DF18-18

70 71 Gensler Design Forecast LIFESTYLE SECTOR BRAND DESIGN: FORECAST Great brands connect with audiences on an emotional level. In an increasingly saturated market, brands should create seamless user experiences and unified brand impressions that define, inspire, and engage consumers.

EMBRACING USER- DEMOCRATIZATION OF INFORMATION GENERATED CONTENT Digital tools deliver flexible, scalable, and more personalized experiences Today’s consumers wield the for multiple user groups. Deloitte Global predicts that by 2023, ability to shape a company’s penetration of smartphones among adults in developed countries will products and a brand’s core surpass 90 percent and 5G networks will have launched in most identity. With the surge of peer-to- developed markets, offering greater capacity and connectivity speeds. M peer sharing and social media This heightened connectivity means that brands have an opportunity 247By 2019, the number of smart- platforms, people are tuning out to reach a tech-savvy population of users across global markets. phone users in the US is expected to increase to 247.5 million. overly branded messaging and —Statista demanding authenticity. User- generated content can help companies build a loyal fan base THE EMERGENCE OF “LIFESPACES” AUTHENTICITY AND and make people feel like they are As people are living integrated lives, no one is using spaces in a single TRANSPARENCY ARE KEY an integral part of their brand. To way. This has increased our appetite for “lifespaces,” multimodal, aspira- New ways of building connection stand out in a saturated tional environments driven by our innate desire to connect. According to and community are redefining marketplace, brands should the Gensler Experience Index, places designed to accommodate multiple the role of brands. Today, branding develop a clear point of view, activities—from working to socializing and everything in between—are is inextricably connected to deepen their understanding of far more likely to result in great experiences. Brands should prioritize a company’s culture, values, their users, and engage them as multifunctional spaces that incorporate different types of activities. and reputation. Consumers today co-creators. believe that a brand’s purpose is tied to its identity. They are asking for more transparent experiences ­ People who do more than one activity in to understand how brands a place rate their experiences significantly are in service to consumers and % higher and are more likely to report employees. Transparency has become a brand asset—building 57More than half of consumers think it as their “favorite place.” consumer trust, attracting brand that less than half of brands create —Gensler Experience IndexSM content that resonates as authentic. ambassadors, and forging —Stackla authentic connections.

MOST EXPERIENCES ARE MULTIMODAL RISE OF MICROBRANDS Percentage of visitors who report doing more than one activity during a As the world becomes more recent visit to the following space types: fractured and subdivided, brands will need to respond by becoming % Hyundai Card Studio Black, Seoul 86For 86 percent of consumers, more specific, customized, RETAIL SPACE PUBLIC SPACE WORKSPACE authenticity matters when deciding Celebrating an entrepreneurial spirit and targeted. what brands to like and support. —Stackla Hyundai Card Studio Black, among the first coworking spaces and 64% 94% 98% tech incubators in South Korea, celebrates the process of building a successful idea from scratch. The inspiration behind Hyundai Card’s new brand was derived from the qualities and characteristics surrounding entrepreneurial startups—process-driven, flexible, of retail visitors do multiple of public space visitors of employees report doing and systematic. Using the concept of “the raw document” to % activities while there. do multiple activities non-work activities at work. reflect this entrepreneurial spirit, the brand identity and environmental graphics program includes graphic nods to 65Of the total US economy, 65 percent while there. copy machine toner texture and stenciled graphics. Graphic is driven by word of mouth. elements are threaded throughout the space’s signage, exposed —McKinsey walls, and thematic finishes.

Hyundai Card Studio Black Seoul Learn more: gensler.com/DF18-19

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Fluence Brand Identity and System Verizon Global Headquarters New York Basking Ridge, NJ

Burger Boy LinkedIn Headquarters San Antonio, TX Chicago

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Taobao Choice Store DIGITAL EXPERIENCE Hangzhou, China DESIGN: FORECAST

As our lives continue to evolve with advances in technology, the built environment is becoming more integrated into our digital lives. People are seeking less friction between physical and digital experiences, creating opportunities for buildings, systems, and services to drive connections between people, places, and things. Digital experience design is deeply integrated into architecture and space design through immersive spaces, connected user experience, and intelligent buildings or environments.

PERSONALIZED Digitally enabled environments create BRINGING MEANINGFUL RELATIONSHIPS THROUGH INTELLIGENCE TO CONNECTED USER new kinds of smart experiences. BUILDING SYSTEMS EXPERIENCES When technology is up to date, visitors have better experiences: As we gather richer data and Across workplace, retail, health- apply machine learning, built care, travel, sports, and entertain- environments will become more RETAIL ment, the best experiences are adaptive and deliver more tailored personalized to meet individual 76% had a great experience at places with the latest technology services improving how people needs. Designing for personalized live, work, and play. Intelligent engagement across the complete 39% had a great experience at places without the latest technology personal devices and building customer journey—before,­ during, systems will learn behavior and and after people engage with your activity patterns, predict and adapt environment—leads to new PUBLIC SPACE to demand, and customize experi- insights and game-changing ences by bringing meaningful opportunities. 81% had a great experience at places with the latest technology intelligence to people, buildings, and operations. 71% had a great experience at places without the latest technology

MIXED REALITY TAKES IMMERSIVE ENVIRONMENTS SHAPE WORKPLACE CHANGE BRAND When advanced technologies like PERCEPTION artificial intelligence, augmented 70% had a great experience at places with the latest technology Creating desirable brand reality, and IoT are integrated experience means integrating within buildings, they boost 19% had a great experience at places without the latest technology physical and digital engagements performance and engagement, —Gensler Experience IndexSM into a seamless system that reduce cognitive load, and delights all the senses and automate repetitive tasks, giving enhances productivity. To succeed users a more seamless and in a technology-driven world, intuitive experience. AI services, TECHNOLOGY FORMS A STRONG IMPRESSION brands have to behave less like Delos, New York augmented wayfinding, and virtual According to the Gensler Experience Index, the presence of technology is marketers and more like exhibit collaboration tools are an integral a driver of a great experience, even if people don’t interact with it directly. designers—shifting from single- Showcasing data through part of how we engage with But technology for its own sake can miss the mark, particularly if content point digital interventions to digital display people, places, and information. goes stale. Technology embedded in a space needs to contribute to the creating interactive ecosystems Delos, a wellness real estate and technology company and founder overall customer experience. If content or interactive technology can’t be that deliver a holistic customer or of the International WELL Building Institute and the WELL Building kept up to date, they’re not worth having. employee experience. Standard, engaged Gensler to design its headquarters and a branded digital experience that illustrates its mission to employees and clients. The installations are expressed in real-time visual renderings as they educate and interact with guests and employees. Using its own workplace as a case study, sensors in the space provide real- time data related to wellness that is artistically expressed through responsive visuals in changing contours, colors, and graphics. The goal is to make the space educational while promoting the well-being of the people who inhabit it.

Learn more: gensler.com/DF18-20

76 77 LIFESTYLE SECTOR RETAIL CENTERS: The Avenues, Kuwait City, Kuwait A retail city, and an exercise in FORECAST placemaking The Avenues, a retail concept in Kuwait City inspired by the world’s most vibrant cities, is as much about placemaking as it is retail design. The Avenues is more than a mall: it’s a retail city To thrive as next-generation retail destinations, traditional that positions one of the Middle East’s premier retail centers as malls must reinvent themselves and fundamentally a lifestyle destination. recalibrate the shopping experience. Their new hybrid model Learn more: gensler.com/DF18-21 is amenity- and service-rich, leverages technology, promotes culture, and offers ample leisure and event activities.

REVITALIZING THE MALL: CREATING THE NEW HYBRID RETAIL CENTER EXPERIENCE IS A The notion of shopping has changed—it’s no longer just about product or a collection of stores. Consumers DIFFERENTIATOR are browsing and purchasing 24 hours a day—anytime and anywhere. To respond, retail centers are evolving US spending dedicated to into hybrid destinations, breathing new life into the mix by bringing different uses together to maximize experiences has increased 70 assets and stay relevant. As they reimagine themselves, malls will reshape their offerings, moving from a percent, and nearly 80 percent focus on apparel stores clustered around department store anchors to more diverse networks of non-apparel of millennials would choose to retailers, leisure and entertainment tenants, and event and pop-up spaces. As department stores consolidate spend money on an experience too, mall developers will continue to see the value of these rich tenant mixes. or event over buying an object, according to JLL. As the experience economy continues to expand, previously distinct categories such as art, gaming, retail, hospitality, 35% 20%–25% and entertainment are expected Online sales will grow to Between 20 to 25 percent of to collide. 35 percent of all retail sales American malls are forecast to by 2030 from today’s close by 2022. 17 percent. —Credit Suisse —Credit Suisse 2020 TRADITIONAL MALLS EVOLVE TO BECOME By 2020, customer experience CONNECTED “SMART” CENTERS “We have to integrate will overtake price and product as the main differentiator. The mall is becoming the connected smart center: a the same toolsets in a —Walker, “Customers 2020: The Future fully connected network of backbone and infrastructure physical environment that of B-to-B Customer Experience” that controls mall music, building management, “smart” parking, and digital media. Instead of focusing on growth, Amazon has in a digital retailers and retail centers should focus on providing a environment.” frictionless shopping experience. Westfield, for example, is —OneMarket President and Westfield Corporation DESIGNING TIME, addressing speed-to-market challenges through OneMarket, Board Member Don Kingsborough, via PSFK ANTICIPATING CUSTOMER a retail technology network for AI-powered, data-driven NEEDS shopping experiences. Experience no longer starts on the property; it starts in people’s homes, or in transit. THE VIRTUAL MALL DRAWS NEXT-GEN CONSUMERS Technology connects with While VR shopping is still maturing, some retail centers are using virtual customers beyond the property assistants to engage shoppers through storytelling and guide them limits. Developers are investing through the property. Retailers such as Chinese e-commerce behemoth in anticipatory services, providing Alibaba and UK fashion e-tailer Asos are developing immersive virtual $20B hospitality-like amenities that shopping mall experiences, allowing users with VR headsets to walk anticipate and address today’s through virtual shops, browsing and purchasing digital versions of high-convenience consumer needs. Global consumer spending on products with real-time availability and pricing. Others are installing AR and VR is forecast to exceed immersive VRcades, VR theaters, or VR experience centers to draw $20 billion in 2021. next-gen consumers. But technology alone isn’t enough to produce a —International Data Corporation compelling customer experience; user-centric design is key.

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Westfield Century City, Los Angeles A “smart” center that delivers frictionless shopping

To update its flagship property and compete with online retailers, Westfield partnered with Gensler for the expansion and renovation of Westfield Century City. Working with Westfield Design and Kelly Wearstler, Gensler led a team of experts to transform the property into a retail destination. The property embraces local aesthetics, defying conventional big box archetypes.

80 81 Gensler Design Forecast LIFESTYLE SECTOR RETAIL INDUSTRIES

Consumer Products Service Retail Environments INSIGHTS FROM THE GENSLER RESEARCH INSTITUTE Department Stores RETAIL: Food + Beverage The Gensler Experience Index SM FORECAST The Gensler Research Institute set out to identify and quantify the elements of human interaction with design that create experiences that resonate. Retail is no longer about products; it’s about the relationship Researchers conducted a series of ethnographic studies to gather insights about experience, followed by between a brand and its audience. Retailers should harness quantitative research that included a survey of 4,000 US respondents. Perhaps the biggest finding: design is a the power of content and space in equal measure to create key differentiator between a good experience and a great one; it’s the “x factor” that engages people’s emotions and keeps them coming back. experiences that maximize engagement. The result needs to be seamless, no matter the medium—online, mobile, social, The Gensler Experience Framework & Modes of Experience virtual, or physical.

Task shoppers Social shoppers focus on efficiency, control, prioritize hanging out and easy navigation—a N with friends/family, simple, intuitive experience IO T knowing they may not is most gratifying. C actually make a purchase. A CROSS-CHANNEL DATA-DRIVEN INSIGHTS YIELD AUTHENTIC EXPERIENCES MAKE TIME MATTER R E CONSISTENCY IS KEY With heightened consumer expectations for price, quality, and Consumers are willing to pay a T N Retailers are combining mobile, convenience, retailers are turning to data-driven insights to deliver premium for places, products, and I TASK SOCIAL brick-and-mortar, and e-tailing for personalization at scale, differentiate from the competition, and push services that give them back their Discovery shoppers Aspirational shoppers a single, consistent experience new product development further. According to Forrester, investments time. Clear navigation, easy-to-use look to see what’s seek inspiration, across all channels. To thrive, personal achievement, in artificial intelligence and predictive analytics will triple as retailers technology, and services that new, learn something, DISCOVERY ASPIRATION brick-and-mortar stores should be work to convert customer data into personalized experiences. Real-time provide value support the high- or fill time between and connection to a other activities. larger purpose. programmed with the same level analytics provide actionable data that can drive bottom-line sales. convenience lifestyle of today’s ENTERTAINMENT of targeting and personalization More nuanced forms of customer profiling can improve experiences consumers. Retailers need to get offered online. With new tools for all generations. the basics right so consumers go ranging from m-commerce and beyond task mode to discover biometric payment to self-service and explore. Entertainment shoppers checkout, the entire shopping are after fun and an escape from the everyday, experience should be seamless and whether by taking a class frictionless. A unified, seamless SEAMLESS PAYMENT, or playing a game. customer journey is imperative: % % Learn more: gensler.com/DF18-22 51By 2020, 51 percent of consumers expect 81More than 80 percent of consumers SEAMLESS SERVICE creating memorable moments at that companies will anticipate their want brands to understand them better The rise of mobile payments, every touchpoint is an opportunity Key Findings Overview needs and make relevant suggestions and know when and when not to cryptocurrencies, and RFID to inspire repeat business. before they make contact. approach them. technology is streamlining the The impact a store makes It’s all about the journey Every move counts —Salesforce —Accenture Transactions can happen online, but emotional Understanding and designing for the whole Consumers are armed with more information checkout process. Contactless connection and engagement are best built in per- journey, and creating memorable moments that than ever today, and their expectations have payments are enabling seamless son. Brick-and-mortar stores offer an opportunity inspire and engage, are the foundation of great never been higher. They expect in-store content, service, unmanned stores, and to humanize brands and create community, while customer engagement. A unified and seamless products, and technology to be fresh—and their also promoting and highlighting product quality customer journey is imperative—customer touch- experience suffers if they think it’s stale. For “Sixty-two percent of shoppers still “grab and go” shopping, such as and value in a way online retail still cannot. points should be additive and aligned. optional items like curated content or interactive % Amazon Go’s retail concept. These technology, if you cannot keep it up to date, it’s want to feel, touch, and see the probably not worth having. 74Among customers in the US and UK, 74 innovations are allowing retailers percent are frustrated by inconsistent merchandise in person.” to cater to busy consumers’ experiences across channels. —Retail Dive, 2017 —Salesforce appetites for efficiency and Embrace the blur Experience at any age Shopping is still shopping convenience. Retail spaces today are accommodating a wider A focus on millennials may be sacrificing the Ultimately, great experiences and “wow” and wider range of activities—and those that experiences of older generations. Shifts toward moments only work if basic customer needs ONLINE-ONLY RETAILERS HUMAN + DIGITAL ENGAGEMENT: do are the most likely to offer a great experience. more nuanced forms of customer profiling and are met: intuitive navigation, easy checkout, GET PHYSICAL AI TRANSFORMS THE CUSTOMER EXPERIENCE Stores can take lessons from great public spaces engagement, and exploring new ways to save lighting and product display, and great staff are in this regard, which currently support the widest customers’ time and effort, can improve experi- all baseline. Unfortunately, many stores today Online retailers are finding a home Despite the need for faster delivery and service hastened by artificial range of activities and offer the most highly ences for everyone. are still missing the mark. in brick-and-mortar stores. But as intelligence (AI) and automation, consumers’ desire for personalized, rated experiences. they make this transition, they human interaction remains a key factor in customer loyalty and repeat need to seamlessly translate their visits, and many shoppers still prefer to interact with a sales associate brand to physical spaces. Mean- when visiting a store. Retailers should create more human interactions They are not just there to shop­— while, physical retailers need to between automated processes and customers—artfully combining human Respondents’ primary reason for visiting the store by experience mode: compete with e-tailers by giving and digital engagement. The convergence of in-store and digital data 49% consumers a reason to shop in will create a new breed of highly connected sales professionals. person through personalized, engaging, and unique experiences that are fit for purpose. 19% 15% 10% 7% Discovery Social Aspiration Entertainment Task

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Gensler Design Forecast

b8ta, Santa Monica, CA A “smart” store that connects makers with consumers

A new retail concept for the Internet of Things (IoT), b8ta deepens the engagement between makers and consumers by allowing makers, including startups, an opportunity to rent space within a b8ta location. Real-time analytics measure consumer engagement with each product, providing detailed insights to inform partner brands’ R&D and marketing efforts. In-store technology is integral but practically invisible. Instead, the focus is on encouraging shoppers to play, explore, experiment, and interact with products.

Learn more: gensler.com-DF18/23

Brooks Trailhead Seattle

Lifestyle Sector > Retail > CONSUMER PRODUCTS

REDEFINE THE METRICS OF PLAY & STAY INSTEAD OF LOCALIZED DESIGN CRITICAL SUCCESS GRAB & GO TO GROWING GLOBAL BRANDS The days of only tracking footfall and The consumption of experiences With raised expectations of customer year-over-year sales are over. The has outpaced the consumption experience, brands that embrace store is now a destination for the of goods. The future of retail will locality will rise to the top. Localized, next-generation shopper. Measuring encourage customers to play and stay, tailored brands are well-positioned to new types of engagement—beyond rather than grab and go. Programming build deeper, meaningful experiences Taobao Choice Store, Hangzhou, China transactions—is a necessary part of and dayparting will be core to this with their customers, while also understanding shifting consumer customer engagement strategy. providing a sense of community behaviors and demographics. through their retail environments. 78 % of consumers like shops that start on- line then develop into physical stores. ­­—GPShopper/YouGov

adidas NYC New York

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Lifestyle Sector > Retail > DEPARTMENT STORES

BRINGING STARTUPS INTO DIFFERENTIATION FOCUS ON COMMUNITY, SHOWCASE DIVERSITY THROUGH SERVICE MISSION A MUST To target the burgeoning In an era when social media Consumers respond favorably to demographic of global urban and user-generated content are brands they conceive as socially consumers, big box retailers are increasingly pervasive, service and responsible and contextually relevant. welcoming startup brands into authenticity are paramount. To According to Nielsen, millennials their spaces. These partnerships differentiate themselves, retailers and Gen Z consumers are more likely diversify product offerings while must shift their focus back to the to buy from a brand that resonates creating curated spaces that appeal customer experience. Offering with their personal values, and are to shoppers who are seeking a more environments for consumers to share willing to pay more for a product from local and personalized experience. positive brand experiences helps to a sustainable or socially conscious build meaningful connections. brand. When done right, in-store experiences can connect customers to a brand’s larger purpose or mission.

El Palacio de Hierro, Polanco, Mexico City Local artisans to local consumers

This department showcases artisanal brands local to Mexico City, offering customers an experience that is atypical for a traditional department store. As retailers are trying to find complementary uses to increase dwell time, locally resonant F&B spaces are becoming more prevalent as a way to engage visitors and celebrate local culture.

Comcast Studio Xfinity Washington, DC

Lifestyle Sector > Retail > SERVICE RETAIL ENVIRONMENTS

EMBRACING OMNICHANNEL MORE THAN TRANSACTIONS: CONNECTING WITH GEN Z Physical retailers need to reflect A CUSTOMER-CENTRIC CONSUMERS a brand’s values, merging the digital APPROACH When it comes to shopping and brand experience with a physical one. Mobile While improving omnichannel is loyalty, Gen Z is looking for real, access makes shopping convenient, critical, in order to respond to the authentic experiences, which can’t and successful digital integration growing appetite for authentic happen without forging relationships. allows for unique, personalized experiences, retailers must go beyond Studies show that 77 percent of customer experiences. To reach omnichannel to provide a customer Gen Z consumers in the US prefer younger generations, retailers should experience–centric approach. to shop in a physical store. With the build a community of brand loyalists The store should be about human greatest intergenerational transition with a seamless transition from online interactions, not transactions. of wealth in US history anticipated, to in-store service. retailers need to focus on connecting with these young generations.

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Starbucks Reserve Roastery, Shanghai

Lifestyle Sector > Retail > An immersive experience FOOD + BEVERAGE that stimulates the senses Introduced in December PERSONALIZED SERVICE AS SUPPLY UNCHAINED: EMBRACING TACTILE, A PRODUCT TRACEABLE TRANSPARENCY MULTISENSORY DESIGN 2017, the Shanghai Starbucks Customers are increasingly placing Whether for food safety, nutrition, Food and beverage retailers are Reserve™ Roastery marked higher scrutiny on price, convenience, or environmental and social respon- engaging consumers through the iconic brand’s first and a personal touch. Mobile pay- sibility, consumers are demanding tactile reassurance, incorporating venture overseas, bringing ments and delivery save time so that more transparency from retailers visual, sonic, haptic, and olfactory the Starbucks Reserve exper- busy consumers in task mode still and brands about the lifecycle for experiences into environments. ience to an enthusiastic new receive personalized service. These the products they consume. To Multisensory experiential innovations are allowing food and build authentic connections with dining options offer immersive audience in one of the world’s beverage retailers to provide end- consumers, brands are disclosing entertainment to consumers, with most dynamic, inviting cities.

to-end personalized service—from information throughout their supply sharable Instagram-worthy moments A fully functional roastery and retail showcase, customized menus to meal delivery chain. Technologies such as block- that surprise and delight. According Starbucks Reserve Roastery Shanghai brings and faster checkouts. chain, RFID, and sensors can increase to Stackla, 76 percent of people say together education, interactive experience in coffee culture, and a coffee roasting process unique in traceability and give consumers end- they would share a positive food or the Asian market. Here, the guests can experience to-end visibility into how products are beverage experience on social media. the roasting process, learn about coffee and tea, sourced, produced, and delivered. and observe the meticulously trained staff prepare the delicious beverages for dispensation and consumption—and enjoy the sensory experience of it all. The careful programming has paid off; the queues at the doors that persist months after opening are proof of the level of engagement this project has sparked for the Starbucks brand.

Starbucks limits the number of customers inside the roastery to maintain a specific ratio to the staff. The carefully orchestrated coffee experience guarantees that customers are able to fully enjoy a variety of “engagement activities” as they sip together and shop. The design of the space itself stimulates interaction and inspires curiosity and delight. Conceived in partnership between Starbucks and Gensler, the immaculate spatial experience is formed through rich textures and quality finishes. The Gensler retail team designed several key pieces of the interior, including the complex ceiling system that creates an undulating rhythm to complement the space.

88 89 SMART CITIES AS ENGINES OF CITIES TAKE THE TOP TRENDS BECOME MORE INNOVATION, LEAD ON CLIMATE ADAPTABLE, CITIES NURTURE A ACTION; THEY IN CITIES RESILIENT NEW MIX DEPEND ON IT Adaptability is becoming a more complex Community institutions are finding new Climate resilience, the capacity to adapt to and pressing issue. Increasingly, it will be a partners to extend what they do and to change or spring back from disaster, is one of function of how smart a city is. “Smart” isn’t innovate faster. The mix is also changing. the most pressing challenges cities face. only about technology, but also how it is Industry and organizations with complemen- It is also our greatest opportunity. Meeting leveraged to connect people—and make their tary activities collocate to increase utilization the challenge demands new strategies. lives better and their communities stronger. and spread costs. Density is crucial, but so Sharing data publicly is the first step in this Design is the vehicle for those connections. is authentic placemaking for anchoring direction—reporting pollution levels, for Doing so smartly requires the development the knowledge networks and amenities a example, or documenting climate change so of spaces and places are that high touch and city hosts. Each building is an element of that we can improve our impact. Data helps loose fit, and able to connect individual infrastructure within the wide context us with the diagnosis. To respond, design Cities are epicenters of culture, ideas, and engines of economic experience with urban systems. of a balanced, self-sustaining urban will adopt a tactical, interdisciplinary ecosystem. The old paradigm was about approach that yields holistic reductions and social capital. As the global population continues to separate spaces for separate uses. Today, in climate impact. it’s about combining uses and integrating shift to urban areas, that growth comes with great challenges— the spaces of life seamlessly. but cities also command the critical scale to address them. Resiliency calls for new strategies for creating the places THE POWER OF WELLNESS STRONG GROWTH where we live and work, and the mobility that links them. To DIVERSITY GIVES WILL BE THE WILL BE INCLUSIVE CITIES VITALITY NEW MEASURE GROWTH cultivate smart density, design will embrace change in As the world globalizes, it gets more diverse. Making cities healthy is essential to urban Rising inequality is an issue that comes to a a holistic way to benefit and reinforce the whole community. It’s not only the mix of people, but the way planning today. There is no avoiding the head in cities around the world. And as cities that technology and culture combine to research proving how planning impacts our urbanize, the inequality and the challenges increase the variety of experiences available health and quality of life—and how those in connected to it become more severe—and to us—impacting the ways we learn, treat turn impact the quality of our cities. At work, costly. Mounting research shows how ourselves, travel, and communicate. It’s also holistic well-being is becoming a key metric reducing barriers to economic gains and radically influencing the way we design for higher performing workplaces. social inclusion benefit people and local space and plan cities. Diversity—of people, Implementing wellness programs that economies. Recognizing this, cities and civic ideas, talents, and uses—is what makes encourage mental well-being, fitness, and organizations are coming together to create cities vibrant and sustainable. That vibrancy outdoor access decreases sick days and pathways of inclusion and opportunity, and and the opportunities available, in turn, boosts happiness and productivity. For the to ensure that cities are built for everyone. draw people to urban centers and add to spaces in between, green spaces are on the Data-driven smart cities will also help flip the their appeal. rise, boosting the livability and health of our frame of traditional top-down models. urban environments.

CITIES

URBAN STRATEGIES + EDUCATION, CIVIC + HEALTH + WELLNESS CRITICAL FACIILITIES DESIGN p. 92 CULTURE p. 96 p. 104 p. 108

Cities + Communities Education Healthcare p. 94 p. 99 p. 106 AVIATION p. 110 Transportation Civic + Culture Wellness Airports p. 95 p. 102 p. 107 p. 112 Religious Airlines p. 103 p. 112

90 91 URBAN STRATEGIES + DESIGN Gensler Design Forecast CITIES SECTOR INDUSTRIES

Cities + Communities Transportation URBAN STRATEGIES Southbridge Redevelopment Plan, Chicago Revitalizing urban environments + DESIGN: through mixed-income housing Located on Chicago’s Near South Side, Southbridge will be a new mixed-income, transit-oriented development that blends retail, FORECAST commercial, and residential development on a former public housing site. The plan introduces needed mixed-income housing, and serves as a gateway between the South Loop and the city’s Rapid urbanization, demographic change, and the maturing South Side neighborhoods. digital age continue to challenge the spatial distribution of Learn more: gensler.com/DF18-24 people and resources across our cities and the globe. Successful design creates places that are rooted in local culture while acting as a catalyst for socially sustainable urban transformation.

URBAN CENTERS DISCOVER URBAN GROWTH AT A GLANCE HEALTHY CITY PLANNING NEW LIFE CENTERS ON THE HUMAN As urban migration changes the Top 10 issues affecting cities, according to mayors: EXPERIENCE dynamics of cities, many will face Health has become a major challenges in meeting the needs factor in urban and community of their growing populations, planning, as research and public including for housing, transport- awareness about the link between ation, energy, and infrastructure. them grows. As air quality, access That’s causing city leaders to 58% 56% 49% 39% 36% to healthy food, and safe spaces Economic Infrastructure Budgets & Housing Public Safety examine how they can redevelop Development Management for exercise become increasingly existing assets for new uses and important to urban dwellers, people. Whether it’s at block or cities are looking for ways to district scales, a focus on providing integrate these features into every smart, transit-rich density can environment. Design will focus on unlock opportunity for new and human experience, with a process longtime residents alike. 34% 28% 25% 14% 12% guided by understanding and Health & Human Education Energy & Government Demographics engagement to result in better Wuhan Waterfront Services Environment Data & Wuhan, China Technology health outcomes and increased ­—National League of Cities levels of happiness.

INSIGHTS FROM THE GENSLER RESEARCH INSTITUTE “Smart cities have the potential to solve major problems and drive innovation, Climate Impact by Design bringing people together to create thriving Impact by Design is Gensler’s annual publication analyzing the sustainable performance of our work. In it, we provide ecosystems.” a comprehensive look at the energy performance and the —Diane Hoskins, Co-CEO, Gensler carbon impact of more than one billion square feet of our design work, a broad analysis of how new innovations in design, engineering, and technology are improving the sustainable footprint of the global built environment. PLANNING SETS ANCHOR MULTIMODAL CONNECTIONS IN RESILIENCE CULTIVATE SIDEWALK Energy Use by Sector: Changing weather patterns CULTURE and the anticipation of global We live our lives in motion, so seawater rise are affecting how for cities to really work, they must 30% we plan sustainable places. Cities connect people with the places Transportation 4% will be the most impacted by the where they live, work, and learn. Other sectors 31% weather events, migration, and Diversifying transit options and Industry resource scarcity projected for enhancing their interface with 35% this century. Working together, the streetscape will be a major Buildings policy and design can anchor city catalyst for that change. Railway planning in resilience, which and bus stations across the world includes dimensions of security, will undergo major upgrades— culture, and behavioral change to updating transportation infra- measure how prepared a city is structure and improving the —International Energy Agency to bounce back from challenges. user experience.

Download the white paper: gensler.com/DF18-25

92 93 Gensler Design Forecast

Cities Sector > Urban Strategies + Design > CITIES + COMMUNITIES

SUBURBIA GETS URBAN TOO PLACEMAKING ACTIVATES SECOND CITIES SEE A Millennials are increasingly moving COMMUNITY RESURGENCE to the suburbs, and urbanizing Formerly in the realm of grassroots Cost-of-living and livability have them as a result. Companies that groups, placemaking is now being started to influence personal once chose suburban locations embraced by business-improvement decisions about city selection. And are considering preferences for districts, developers, and local smaller cities are realizing there is a convenient, mixed-use, walkable governments. Placemaking combines niche for them to occupy, particularly places. Suburban office parks are built interventions and programming, in attracting companies and talent. becoming satellite downtowns, and involves working with the Millennials are moving to these cities integrating work with other uses community to tailor solutions to where they can afford the lifestyle to generate urban character. local needs and character. they’re after.

New Carrollton Transit-Oriented Amtrak Philadelphia Development 30th Street Station New Carrollton, MD Philadelphia

Cities Sector > Urban Strategies + Design > TRANSPORTATION

MOBILITY GETS REIMAGINED The movement toward new forms of trans- portation, including autonomous vehicles, bike and scooter shares, and high-speed rail, impacts not just how we get around the city, but the very fabric of the urban realm. Transportation providers are also looking at leveraging existing assets, such as excess land, as a way to fund needed infrastructure improvements.

STREETS MADE FOR WALKING Walkability is one of the most sought-after amenities, and alternative transit options make streets pedestrian friendly, while spurring development at the human scale. If reliance on cars diminishes—as is projected—narrowing roadways will give designers the space to create sidewalk cafés, parklets, bike lanes, larger drop-off locations, and pedestrian- Metro Design Studies focused spaces with wider sidewalks or places Los Angeles for the community to gather.

94 95 EDUCATION, CIVIC + CULTURE CITIES SECTOR INDUSTRIES

Education Civic + Culture Religious Lone Star College, Center for Academic & Student EDUCATION, Engagement, Cypress, TX Community essential when CIVIC + CULTURE designing for learning, experience While virtual access to knowledge, education, and experience continues to evolve, the visceral experience of place remains critical FORECAST to learning. The student center and academic classrooms build upon the rich traditions of Lone Star’s campus by creating spaces Educational and cultural institutions form the foundation of that embrace its core values of community. Like a “living room,” the student center empowers students and the broader community with our urban experience; they allow individuals to reach their full a space to make their own. It creates a platform for collaboration and showcases the vibrant identity of students, clubs, and organizations. potential, neighborhoods to thrive, and society to prosper. To evolve, these institutions are looking to other fields to reimagine Learn more: gensler.com/DF18-26 and integrate programs for a vibrant future.

DESIGN WILL BE PERSONAL LIBRARIES, CENTERS Integrated platforms, digital OF LEARNING FOR environments, and personalized GENERATIONS IN FLUX Borrow print Just sit, read, Get help from Attend classes, Attend meet- Search online Use 3D books study, or librarians programs, or ings of a group or apply for printers or pathways equip people to chart We are witnessing a huge gener- watch or listen lectures you belong to jobs online other high- to video tech devices their own paths and curate much ational shift. As baby boomers of what they experience. By grow out of the traditional 66% 64% understanding what drives workforce and millennials age in, 53% 49% people to engage and succeed, both cohorts are being impacted 42% learning and cultural environ- by the shifting economy 35% ments will be geared to meet and the resulting educational 27% 18% individual needs, with that demands. Maintaining relevancy 17% 16% 15% 14% 13% purpose guiding design every in the 21st century educational 9% 2015 2016 2015 2016 2015 2016 2015 2016 2015 2016 2015 2016 2015 2016 step of the way. landscape will require that libraries support emerging How US library users (16+ years old) have used libraries within the past 12 months. learning models that extend —Pew Research Center outward, leveraging community and business partnerships.

% LEARNING SPACES BECOME 65Of today’s grade-school kids, 65 percent “Education has a vital role to play in INTERDISCIPLINARY will end up at jobs that haven’t been invented yet. developing the knowledge, skills, —Pew Research Center attitudes and values that enable people to contribute to and benefit from an DESIGN WILL BE ASKED TO inclusive and sustainable future.” BUILD SOCIAL EQUITY —Organization for Economic Co-operation and Development A focus on inclusion and A culture of innovation and an equality has spurred objective, urgency to transcend silos have data-driven decision-making. THE PUBLIC REALM GETS REINVIGORATED IN THE DIGITAL AGE permeated the campus experience, There is profound public Growing beyond the notion of Third Place, cultural institutions demanding flexibility, multi- pressure—and increasingly are increasingly serving as a de facto public realm, accommodating modality, and visibility. Museums an economic argument—for community events and cultural programs, and supplementing and libraries are gradually responding to pressing chal- social services. transforming from collectors lenges of inequality. Spaces and and catalogers of information to programs will flex to provide Arts, cultural, and educational facilities are also becoming important disseminators and enablers of access to a broader spectrum spaces of dialogue, where people come to explore current issues. To that information. That often requires of people and uses. A robust end, cultural spaces are increasingly providing unprogrammed and working collaboratively with other connective matrix of public space flexible spaces where visitors can reflect on experiences and engage in institutions to broaden their supports economic development conversation. But cultural organizations are also looking beyond their expertise and find solutions that and provides a platform for own walls to operate as part of the city around them, with the aim of leverage each other’s resources. enhancing social interaction creating continuity of vibrant public experience from the outside in. It is Bridging between the private and and livelihood opportunities, all about breaking down barriers to entry and expanding opportunities the public sector, civic organizations and bridging diversity. for engagement. are filling in the gaps of social services and cultural development. Their spaces reflect this, bringing together people who want to co-create around a shared aim.

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Cities Sector > Education, Civic + Culture > EDUCATION

TALENT IS THE NEW STUDENTS CHART THEIR OWN EDUCATION WILL NEED TO CURRENCY PATHS FOSTER CONNECTIONS Education has a new mandate: The future of education is learner- Connections made beyond the campus to prepare students for a rapidly centered. Integrated platforms through partnerships with local changing economy. That means and flexible environments allow business, government, and community strengthening the ties between students to chart their own success. make learning resonant. Schools are learning and practice, and between Hands-on learning spaces empower now positioned as engines of growth getting an assignment done and students to integrate the practical for their communities. Schools are developing valued critical thinking with the theoretical. Student-centered also where students gain exposure to skills. Aiming for applicability, instruction aims at lifelong learning new ideas, fields, and opportunities. schools are supporting students to and independent problem-solving— The campus must serve to cultivate develop their own interests as skills. the skills most highly valued today. those connections.

University of California, Los Angeles, Anderson School of Management Addition, Los Angeles

Columbia College Chicago Student Center, Chicago A new context for education

Columbia College Chicago’s five-story student center is the first on its expansive urban campus. More than a typical student center, it centralizes services and actively magnifies the energy and creativity found within. The building creates visual awareness and encourages students to reevaluate their perspectives. To achieve this, the conventional idea of an atrium is turned inside- out, making the active student spaces more visible. By pushing the atrium space to the perimeter, the building provides inter- floor connectivity and enhances its connection back out to the surrounding campus.

Wiseburn USD/Da Vinci Schools Learn more: gensler.com/DF18-27 El Segundo, CA

98 99 Medical Sciences High School, Chaffey Joint Union High School District Ontario, CA Elevating experience on campus

The new Medical Sciences High School for Chaffey Joint Union High School District provides a new vision for what schools can be: one that allows teachers and students to work in innovative ways with a primarily project-based curriculum. Guided by the principle that connection fosters collaboration, the building centers around the goal of creating a truly integrated learning experience. To bring that goal alive, interactive and connected learning environments are organized around a courtyard that visually bridges all activities within the school. An elevated classroom plane is literally supported by shared program elements and establishes a more connected experience for both students and the community.

Learn more: gensler.com/DF18-28

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Cities Sector > Education, Civic + Culture > CIVIC + CULTURE

MUSEUMS + COMMUNITIES LEADING TO NEW ERA OF CO-CREATION Museums need to be more agile than ever, offering a range of experiences through which users can shape their own journeys. Apps allow visitors to access the content that is most relevant to them and to extend their engagement with it for a seamless, self-directed journey. Social media is a driver here: what visitors share will ultimately become part of the museum’s brand.

AUDIENCES GET MORE DIVERSE; SO DO SPACES Cultural institutions are getting more flexible and creative in programming to be accessible to more diverse audiences. To reach more—and more diverse—people, cultural institutions are looking at how their spaces reflect a mosaic of needs and uses that are open to all. Also, because people come to them to socialize, cultural spaces are attracting new visitors through expanded programming, from happy hours and concerts to classes and lectures.

IMMERSIVE EXPERIENCES CONTINUE TO TREND UPWARD People demand immersive experiences, driven by choice and met with wonderment. They want to participate in the creation of their experiences. Cultural spaces are going beyond the two-dimensional and the didactic to more fully engage visitors. Technology—whether augmented reality or binaural sound; social media or other digital media—extends and deepens engagement. Cyprus Museum Conceptual Design Cyprus, Greece

INSIGHTS FROM THE GENSLER RESEARCH INSTITUTE Cities Sector > Education, Civic + Culture > The Future of Museums How museum goers view museum spaces: We conducted a survey of more than 2,000 museum goers and discovered RELIGIOUS that the cultural focal points shown at right are still strikingly relevant and vital in many cities. The future of museums will be rooted in their missions and INCLUSIVE PROGRAMS FOR their inclusive nature. Many museum goers see them as one of the last bastions 91% 94% PERSONAL MEANING of democratic space in their communities. Religious institutions are helping members to find personal meaning by offering inclusive Museums have the power to excite, educate, and practices and customized ways of engaging. believe that museums are believe that museums welcome enlighten. How this power should be used—and trustworthy sources of all types of people. The spaces being designed reflect this sense shared—is very much at issue in our pluralist society. information. of dynamic openness and flexibility.

REACHING ACROSS PLATFORMS Social media, live streaming, and digital 71% 62% platforms are playing a larger role in the religious experience. Livestream capacities, Instagrammable moments, and unique experiences that can only be found at the Download the white paper: gensler.com/DF18-29 believe that museums foster believe that museums can be facility unite the physical/digital layers. feelings of community. places of solace or refuge. Science of Spirituality Lisle, IL

102 103 CITIES SECTOR HEALTH + WELLNESS INDUSTRIES

Healthcare HEALTH + WELLNESS: Wellness FORECAST

The healthcare model is moving toward sustaining wellness at every stage in human life. When wellness is the measure, people favor a personalized approach to care and prevention, and expect it to be addressed in new ways and settings. Wellness design today integrates all aspects of our lives and environments to shape healthy experiences and outcomes.

PATIENT EXPERIENCE A CONVENIENCE IS KEY TO COMMUNITY HEALTH ACCOUNTABILITY FOR GROWING PART OF BRAND People expect easy access to basic healthcare services, but increasingly WELLNESS RISING With more choices and portals— they also want to maintain their health while still well, not only when Between telemedicine and the both virtual and physical—for responding to a health emergency. To incorporate wellness into their explosion of health-tracking apps health systems, patient experience daily lives, people need access to on-demand information, extended and devices, consumers not only is more important than ever. hours, convenient locations, walk-in appointments, affordable services, have more access to health As health systems continue to and—more than ever—transparent pricing. As people become more information, but also have consolidate, the through line of accustomed to and demanding of convenience and flexibility, healthcare platforms through which they experience and brand recognition providers are responding by designing spaces tailored to specific services. can monitor and address health is more critical. For providers, this concerns on their own. That means prioritizing patient needs dispersion and individualization and expectations to provide care mean the places where people that is convenient, affordable, and 25–30% seek care will likewise become customized—both inside and ANNUAL more varied and specific. INCREASE outside the facility walls.

INCUBATORS ESSENTIAL TO HEALTHCARE INNOVATION Medical technology holds the 44% 2017 2018 2019 future for personalized medicine. Since 2000, 44 percent of patient New types of healthcare delivery Healthcare innovation incubators visits have taken place when physician are projected to drive 25 to 30 percent % and accelerators around the offices typically are closed. growth annually in retail clinics. 330Health and fitness tracking apps are world are helping entrepreneurs the fastest-growing app category, with —Becker’s Hospital Review develop their startup companies usage up by over 330 percent in the last three years. with funding, mentorship, and ­—Flurry Insights investment resources. TRANSLATIONAL PRACTICES TRANSFORM MEDICINE Collaboration across medical disciplines is leading to new treatments, OF MILLENNIALS: impossible when groups worked in isolation. Multidisciplinary partner- LEVERAGING DATA TO ships are essential in tackling today’s most pressing health issues, REPURPOSE HOSPITALS and ensure that these proven strategies for disease treatment and As outpatient facilities continue prevention are implemented within the community. to rise in popularity and patient choice, the nation’s hospitals are % Multidisciplinary environments have to be flexible and adaptable, so under increasing pressure to 74would prefer to see a doctor virtually; modularity and transparency are paramount. These new models of care provide better care outcomes will drive real estate decisions and design of facilities that promote and improve patient satisfaction collaboration and advance the field. at a lower price point. Healthcare real estate will leverage economic, demographic, and ethnographic research to reimagine America’s % underused healthcare facilities, 71book appointments online. giving them more spaces for —Harris Poll community and outpatient care.

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Cities Sector > Health + Wellness > HEALTHCARE

SHIFTING FOCUS TO PREVENTIVE CARE Health systems are increasingly focused on offering outpatient care and reducing costly inpatient “sick” care. Distributing health services throughout the community is one way healthcare providers can increase access for patients and families. Telemedicine and remote monitoring are among newer technologies being offered by providers for similar reasons.

TELEMEDICINE, THOUGH DISTANT, STILL ABOUT CONNECTION Telemedicine is on the rise, not only for remote areas, but for the convenience. Thanks to its cost- and time-saving potential, and its easier access to healthcare specialists, large-scale telemedicine facilities are on the rise. To work, they will have to enhance interaction and promote human connection.

HEALTHCARE’S FUTURE IS IN DATA Analytics are playing a larger role in diagnosis, showing likely outcomes and suggesting actions to make providers more successful and responsive to patient needs. The use of data helps tailor precise paths of care for each individual. Simulation will also mark the field and help shift focus to driving productivity, improving patient safety, controlling costs, and analyzing population health. Cook County Hospital Downtown Club at The Met Chicago Houston

Cities Sector > Health + Wellness > WELLNESS

WEARABLES, BIG DATA, GROW- WORKPLACE WELL-BEING HEALTH POINTS BACK TO ING FORCE IN WELLNESS ADDS UP COMMUNITIES The global wellness industry market Employee turnover in the healthcare Getting to the root of health points is currently one of the fastest industry is costly, and burnout is beyond the hospital and into the growing, currently estimated at frequent. To change that, leading communities and the daily lives of $3.7 trillion. A focus on wellness is healthcare systems are making patients. Health systems are investing driving healthier solutions in the built well-being a priority, incorporating in programs that support the well- environment. Wearables and big data spaces for recharge. Well-being in the being of would-be patients in their will also allow healthcare systems workplace not only improves health daily lives. Housing is the linchpin to gather information about people’s outcomes, it adds up. Companies of well-being: affordable, accessible, bodies, physiology, and health outside with healthy and happy employees and well-located housing is central to healthcare settings. Wearables may are twice as innovative, and every quality of life for people of all ages, make their way back into the hospital, dollar invested in workplace health but especially for older adults. eliminating hardware and allowing initiatives results in a twofold increase facilities to be more agile. in returns, reports Gallup. Stryker Endoscopy San Jose, CA

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CPIC Chengdu Data Center CRITICAL Chengdu, China FACILITIES: Humanizing data storage Gensler has designed this 188,292-square-meter data center for China Pacific Insurance Company in Chengdu. Comprising a cube- shaped structure with rectangular voids cut from its volume, the FORECAST development contains a main office tower, an amenity facility, a data center, and underground parking spaces. These voids in the Critical facilities are becoming more diverse as advances in structure form informal meeting spaces and access routes from street level into the building and up to its roof. technology create market shifts. Quicker, leaner facilities are a must. Cybersecurity, regulations, and open markets are driving new types of critical facilities—from command centers to high-tech factories.

CLOUD IS THE NEW UTILITY MORE CENTERS, MORE Cloud computing and the Cybersecurity is the number one SECURE continuous increase in demand # concern for CEOs in the United States. The need for critical facilities have turned data centers into 1 is growing, and the way enterprise —Zeitgeist Guide, 2017 utility providers. We may think companies will build them is the cloud exists in the ether, but it changing. Rather than focusing on needs an infrastructure, and one ALWAYS IN ADVANCE OF REAL ESTATE GETS A single, massive facilities with lay- that’s as nimble and secure as the RAPID CHANGE REBOOT ers of redundancy and hardening, world it connects. For data centers, rapid change is The tightening of available land data storage providers are building inevitable as facilities scramble to and power refocuses building multiple data centers in different keep pace with rapid tech cycles. on new kinds of sites. There is geographic areas. Some include As a result, design’s focus has a perennial trend of repurposing both primary and disaster recovery always been on creating modular, existing buildings for a very facilities, while others pursue dual scalable computing systems. different purpose. As more primary facilities with the capacity Today, designers and data center facilities are built, they become to back up each other. operators are finding ways to do efficient, minimal, and nimble. New York Power Authority the same thing with the buildings Underutilized sites, such White Plains, NY that house these computing as underground caves and COLOCATION: ANSWER TO systems. The challenge lies in abandoned retail centers, are GROWING DATA DEMAND creating facilities that remain becoming alternative real estate The growing global demand for relevant. Building data centers in locations for data centers. data storage is being increasingly a prototypical, modular fashion served by colocation data centers. enables them to grow and change Colocation data centers meet the out mechanical and electrical need of financial services and other systems efficiently. industry sectors for increased COMPUTING MOVES TO CAMPUS scale, lower IT costs, and manage As universities and industry come closer together, there is greater increased technological complexity. need for advanced computing power on campuses. The same can Growth of the industry can also be DATA CENTERS ARE be said of hospitals and any large-scale organization that needs to tied to the expansion of companies NEIGHBORS TOO keep its data running. These facilities are being housed on-site in the joining the movement toward Communities welcome companies middle of the action, and are taking on forms to better integrate with increased storage in highly scal- that make an effort to harmonize their environments. able, cost-efficient data centers. their data center with the local environs. Materials, landscaping, and the building form all play a part in making data centers friendly to their neighborhoods. % % 12 The global data center market 15.4 anticipates 12 percent growth by 2020. The colocation data center market is —Telehouse projected to see 15.4 percent annual growth by 2020. —BCC Research

108 109 Gensler Design Forecast CITIES SECTOR AVIATION INDUSTRIES

Airlines AVIATION: Airports FORECAST

Today’s airport is more than a transportation hub—it’s a small city. Airport operators are integrating the diverse needs of the passenger, tenant, employee, and owner into facilities that bring surprise and delight through a tailored, world-class experience.

AIR TRAVEL DEMOGRAPHICS SMART BUILDINGS WILL TAILORED SERVICE, CHANGING DRAMATICALLY BECOME GENIUS BUILDINGS SEAMLESS MOVEMENT There are more passengers than Not only will the experience On-demand and personalization ever, and that number is growing: of the airport change, but the technology will allow passengers By 2035, there will be almost terminal building itself must to move through the airport twice as many travelers as there Outdoor park areas %are cited by 31 change. To meet community and seamlessly, cutting out lines and are today. Passenger diversity is 31percent of passengers as their most sustainability expectations, smart stress and prioritizing motion over also on the rise, in terms of age, wanted airport amenity. buildings must become genius waiting. Airlines will know their Incheon International Airport income level, and cultural —Gensler Research Institute buildings. The near future airport passengers’ preferences, allowing Incheon, South Korea background, and the industry will campus will utilize an “all of the them to offer more tailored adapt to meet that array of needs. above” sustainability strategy, experiences. As personal and An international gateway designed With the introduction of aircraft harvesting its own energy and airport technology continue to for passengers with increased range and low fuel WELLNESS ALL THE WAY water, recycling its own waste, improve, terminals must continue Newly opened for the 2018 PyeongChang Winter Olympics, burn, international traffic Passengers put a premium on and growing its own aviation fuel. to employ strategies that put self- Incheon Terminal 2 is designed by Gensler in collaboration with continues to grow at gateway de-stressing the travel experience directed experiences in the hands Heerim Architects to surpass all current standards of excellence hubs of all sizes and is giving rise and on wellness features that of the passenger. for international travel. As well as adding much-needed capacity to the country’s main international gateway, the building is designed to new hubs around the globe. keep them feeling good. Wellness around passenger needs by focusing on technology. Conceived design is reshaping airports with from the inside out, the building calms, refreshes, entertains, and spaces that are not only beautiful excites passengers while encouraging them to engage with Korean Annual air travel culture. Created with passenger connectivity in mind, this major is predicted to but also comfortable, functional, international gateway has access by bus, car, taxi, or train and double by 2035. and sustainable. Natural light reduces passenger connections between transfer flights while and air circulation are a must; providing a spacious, artful community to explore. Once inside, the Expanded “me time”—­ soaring space features boutique avenues, parks, lounges, and play green areas and gyms, yoga rooms shop, work, relax areas with sunlit spaces that harbor plants and trees. Top-tier retail, and walking paths will be too. dining, and entertainment amenities are also present throughout x the space. 2 Vendors play their part in offering healthy local food, beverages, Learn more: gensler.com/DF18-30 and retail options. Airports are realizing their potential as actual wellness oases, where people use in-between travel time to recharge B and indulge in a little self-care. Compressed check-in, 7.2By 2035, there will be 7.2 billion drop-off & screening travelers annually. —The International Air Transport Association

Self-boarding CONNECTING ALL POINTS Mobile ticketing ALONG THE JOURNEY Airports can change the game EXPERIENCE GOES BEYOND TRAVEL GETS HOSPITABLE at the ends of the passenger TRANSPORTATION More and more, the aviation industry is taking cues from hospitality, journey—from home to terminal Airports are growing their offerings looking for ways to put the customer first. From retail offerings and and vice versa. While quick travel beyond transportation to become dining options to holdroom seating, there is a notable shift away from to downtown attracts visitors and full mixed-use destinations— the purpose-driven airport model. What was once a bonus is quickly locals to cities with connected with hotels, conference centers, becoming expected. Lean luxury—fusing upmarket sensibilities with airports, the connection is gourmet food, luxury retail, and budget consciousness—is in demand across the travel industry. no longer just A to B—city to leisure amenities. The post- city—but to passenger lifestyles, security experience is evolving and to the regions surrounding so passengers can relax, work, the airport. and connect.

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Cities Sector > Aviation > Delta Sky Way at LAX Delta Sky Way at LAX, Los Angeles Los Angeles AIRLINES Designing a home for the future of LA THE EXPERIENCE TRADE WAR RAMPS UP “When it’s complete, it will reflect the Delta Air Lines’ expansion and renovation at LAX modern, efficient, and innovative positions the airline and the facility for future growth. There is a passenger experience war The Sky Way is a model for future mobility—not only brewing among carriers and how facility that Angelenos deserve and connecting two terminals but offering automated they set themselves apart from each security lanes, more seating at gates, and new that our customers demand. This is concession and dining options. When complete, other, particularly in trying to attract the dawn of a new era for Delta here travelers will be connected to the airport’s new first-class and business passengers. in Los Angeles.” automated people mover. The modernization of Alongside pricing, alliances, Terminals 2 and 3 is seen by the city of Los Angeles — Ed Bastian, CEO, Delta Air Lines as an investment in the local economy and people, and seating options, airlines are with Delta helping to accelerate an era of growth upping service amenities, including and innovation for the city. luxury lounges and new forms of branded respites. DELTA INVESTMENT $1.86B IN LAX REGIONAL DOMINANCE IS KEY If airlines used to lay claim to one city as hub, today they are asserting control over multiple regions. Even with the growth of small and economy carrier services, airlines are consolidating and growing their hold over more extensive markets.

Cities Sector > Aviation > San Francisco International Airport, Terminal 1 AIRPORTS San Francisco

WORLD CLASS MEETS HIGHER EXPECTATIONS Across the globe, new steel and glass terminals are rising in the world’s growing cities. As they do, they boost expectations of what airports can be. To remain competitive, airports are asking: What makes for a world class airport today? The answer lies beyond retail and dining offerings, sleep pods, or the latest “it-amenity.” Airports have to celebrate their inimitable qualities, the characteristics that cater to memorable passenger journeys, from first impressions to experiences that engage from landside to airside.

AIRPORTS GLEAN THE BEST FROM CITIES Much more than a building that hosts people as they travel, an airport should be viewed as a mini, 24/7 city. And the same urban notions that go into great cities must be considered in air- port design: easy navigation, properly scaled districts, entertainment/cultural venues, and green spaces. McCarran International Las Vegas

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Austin-Bergstrom International Airport, Austin, TX

Making an airport as local as possible can greatly improve the passenger experience

In a globalizing world, the top airports reflect the quality of life their cities offer. Design is the vehicle that gives airports a sense of place reflective of the traits of their own community. Drawing from the character of Austin, the expansion of Austin- Bergstrom International Airport sets new standards for the passenger experience. Inspired by an expansive dance hall, the retail boulevard-style concourse lets passengers flow naturally and efficiently toward their gates with locally resonant food and retail on either side.

114 115 As our cities evolve and technological DESIGN FORECAST Editors Oversight advances accelerate change, a new Nick Bryan Andy Cohen Kendra Mayfield Diane Hoskins generation of talent and consumers is Elizabeth Snowden Leslie Taylor Designers Advisors motivated by experience. Every space Bryan Burkhart John Bricker Yng Yng Marshall Sam Martin will need to compete on the experience Rika Putri it delivers. Photography Editor Clay Kessack

UX Designer Today, the human experience is the Jonathan Skolnick Digital Editors driving force behind every element of Matthew Keeshin space. When we put people first, we can David Weible The Gensler Research Institute would like to thank the many Practice Area and Industry Leaders at Gensler for their contributions to developing the trends and content featured in truly leverage the power of design to this publication. Learn more about our leadership at gensler.com/people. create a better world.

IMAGE CREDITS All images attributed to Gensler unless otherwise noted:

Stephen Allen: page 68 top Eric Laignel: page 23 Tom Arban: pages 28–29 top Nic Lehoux: page 43 bottom Luis Ayala: page 97 Chris Leonard: pages 14 bottom; 33; 86 Dror Baldinger: pages 31 bottom; 69; Halkin Mason: pages 12; 13 bottom; 74 bottom 28–29 bottom Blackstation: pages 39; 42 bottom; 109 top Stefano Massei: page 35 top Gensler/Heywood Chan: pages 62 bottom; Chad Mellon: page 47 bottom 85 top Derryck Menere: Inside cover Chuck Choi: page 31 top Michael Moran: page 17 top Gensler/Robert Deitchler: page 77 bottom Nacasa & Partners: page 73 Matthew Delphenich: pages 18–19 Gensler/Jason O’Rear: pages 42–43 Rafael Gamo: pages 7; 16–17 Wansoon Park: page 111 Gareth Gardner: pages 10–11; 117 Ai Qing: pages 77 top; 84 bottom Gensler/Ryan Gobuty: pages 15; 20–21; 22; Paul Rivera: page 87 24–25; 52–53; 56–57; 62 top; 65–67; Tom Rossiter: page 47 top 84 top; 91; 98; 107; 112 Garrett Rowland: pages 14 top; 26–27; Emily Hagopian: pages 9 top; 109 bottom 32; 75 top Tom Harris: page 75 bottom Jasper Sanidad: page 106 Hufton + Crow: pages 41; 60–61; 79 Jim Simmons: pages 80–81 Courtesy of Humanscale: Courtesy of Starbucks: pages 88–89 page 35 bottom left Dirk Tacke: Courtesy of adidas: pages 49; 85 Tomooki Kengaku: page 4 Connie Zhou: pages 8–9; 44–45 García Lachner, courtesy of Costa Rica Convention Center: pages 70–71

Cover: Banc of California Stadium, Los Angeles. Photography by Jared Shier, Makena Hudson, Ryan Gobuty

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