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OFC Vol 3.1.Indd EXPERT ADVICE * Location, Location New practises forcing Global a rethink? * Digital Marketing Discover and exploit 2018’s top trends Franchise * Burger Bars www.globalfranchisemagazine.com Why fries & franchise is a winning combination MASTER, REGIONAL AND INTERNATIONAL FRANCHISING READY TO MASTER? Read this first! OR SEARCHING FOR A MASTER? Find your partner at the Naples forum SUCCESSFUL SECTORS HEALTH, FITNESS SOUTH AFRICA AND HEALTH FOOD RIPE FOR FRANCHISING EXPERTS ON TAP TO 15 HELP YOU SUCCEED EXPOS TO PLAN GOLD’S GYM 18 FOR THIS YEAR WHY YOU TOO SHOULD PAGES OF GO FOR GOLD 84 GENIUS IDEAS PAGE PIP PAGE ED PAGE MARLA 20 WILKINS 56 YANCEY 36 ROSNER Never mind BREXIT; “Go from local hero How operational manuals UK open for business to national brand” can power your expansion COMMERCIAL CLEANING Commercial cleaning has proven to be an industry that is in the great global demand and one that provides consistency in procedures across borders. • Office buildings • Sporting venues | stadiums • Hotels | resorts | casinos • Financial centers | banks • Hospitals | medical facilities • Manufacturing facilities • Schools | universities • Industrial plants • Retail | shopping | dining • Government buildings • Entertainment venues | theaters BEST AT WHAT WE Do® MASTER FRANCHISE TERRITORIES AVAILABLE - WORLDWIDE © 2018 Jani-King International, Inc. | CD0118-0016 YOUR OPPORTUNITY This is a professional, office-based business opportunity that includes; Sales: customer and unit franchises Operations: training and support to unity franchisees and customer service Admin: account billing, customer service, etc. Rights to operate under the Jani-King name and sell unit franchises in a designated, exclusive territory. Contact Sean Ayres - Executive Vice President +1 972.991.0900 | [email protected] www.janiking.com/GF WELCOME UPFRONT This issue: A Parable of Franchising here’s a riverfront location: handpainted signs in bar and grill just over a mismatched assortment of the bridge from the scripts, a gaudy exterior mural street where I live. The and blaring music in a usually Tbuilding consists of an old brick tranquil location annoyed house with a wooden annexe, neighboring residents, who tacked on in more recent years. alerted the local press. The It’s not much to look at, but it has amateurish signs also gave one saving grace: its location. Set intimations of the experience on a bend beside a gently-flowing to be had within. And they river and abutted by hundreds certainly gave no sign that the of acres of cow-grazed water food itself actually was good, if meadows, diners sitting outside a little overpriced for the local the restaurant are treated to a demographic. However, good bucolic scene which might have food alone could not serve this “This may be a tale of been painted by Gainsborough. place the success it craved. The main road out of town The franchisor arranged a small-town franchising in a crosses a bridge from which the celebrity opening with plenty country where franchising bar and grill is highly visible. of razzmatazz and then appears Making a success of a place in to have left his franchisee, who is not as widespread as it a location like this should be a apparently had only a hazy idea no-brainer. And yet the place has of what she had taken on, to is in the U.S. but like a fast passed through various hands and get on with the job. Aggressive food restaurant, it has has endured fluctuating fortunes, social media reviews were like even shutting its doors and barring nails in a coffin. Complaints its takeaways” its windows for a few years. This were made about poor service, may be because its independent rowdy customers and the décor franchising in a country where owners, who didn’t enjoy the being way out of line with its franchising is not as widespread as proven system and recognisable surroundings. Perceptively, it is in the U.S. but like a fast food livery of an established franchised some comments accused the restaurant, it has its takeaways. brand, had been dancing in the place of struggling to find an For instance, we are reminded dark when it came to providing identity. After maybe a year of of the supreme importance of what local custom wanted. A tried this, the franchisee was, it was rock-solid identity and branding. and tested full service restaurant, said, surprised to find she had Of the necessity in some places or maybe even a fast casual with got herself into something she of ensuring that brick and mortar a name everyone knew, would couldn’t get out of. Once more, businesses are sympathetic to their very probably have been a roaring the place is now closed. environment. That note is taken of success here. The affair has been an object footfall and the habits and tastes So when the right thing lesson for franchisors and of potential customers. And, of happened and a franchise finally franchisees alike. It seems clear course, it underlines the necessity did open on this site, it should have enough that the full implications of making sure that everyone is been a runaway success, right? of the franchise agreement were 100% certain of what they are That, however, was emphatically not made sufficiently plain to the entering into when they sign a not the case. If ever a franchise franchisee, who may not have franchise agreement. went wrong, this was this it. There fully understood the smallprint, were problems from the get-go. and that franchisee support as Ross Gilfillan The brand owner had signally we know it was not in place. Editor, Global Franchise failed to connect with his new This may be a tale of small-town [email protected] @globalfranmag Global Franchise Global Franchise magazine G www.globalfranchisemagazine.com GLOBALFRANCHISEMAGAZINE.COM 5 Upfront.indd 5 30/01/2018 12:38 Contents FRANCHISE ADVICE AND INSIGHT 68 WHY SHOULD I FRANCHISE IN OPPORTUNITIES SOUTH AFRICA? 7 10 GOOD REASONS TO USE A CONSULTANT It’s a market ripe and ready for franchising 10 GOLD’S GYM How franchise consultancies can aid your expansion says Farrah Rose Pumped up opportunities 12 2018: THE YEAR IN EXPOS 70 21 DOS AND DON’TS OF CREATING 18 PLATINUM WAVE Must-go shows this year A NEW FRANCHISE Assistance for franchises 14 WHY GO TO TRADE SHOWS? Advice from an experienced brand creator 22 TUTOR DOCTOR Brad Fishman talks expos 72 ARE YOU READY TO MASTER FRANCHISE? Home tutoring 16 WHY THEY STILL ORDER BURGERS Justin Livingston offers advice based 26 JANI KING & FRANCHISE on experience Join a proven success Secrets of the successful burger chains 74 SUCCESS STORIES: DENNY’S 28 WALL STREET ENGLISH 20 GLOBAL FRANCHISE MEETS PIP WILKINS The family restaurant with longevity Business English opportunities Bfa chair talks franchising in the UK 76 A BEAUTIFUL WAY TO SUCCEED 32 GREENBERRY’S COFFEE 24 HOW TO BUILD A WINNING AREA Why franchise in the heath and beauty sector? Brewing up success DEVELOPMENT PROGRAM 80 HOW TO MAKE A HEALTHY PROFIT Alex Wilkes shows you how to get it right 34 COYOTE UGLY Choosing a healthy food franchise The winning formula rolls out 30 WORLD OF FRANCHISE 82 VIEWPOINT Expansions and acquisitions 44 LIMPIDUS Opinions from the experts Helping you to clean up 36 HOW DO OPERATIONS MANUALS DRIVE EXPANSION? SHOWS 46 SUBWAY Marla Rosner explains the DNA of the successful World class sandwiches systems manual 42 FRANCHISE EXPO PARIS 2018 Gateway to Euro franchising 50 GRIMALDI’S 48 DIGITAL MARKETING: TOP TIPS AND TRENDS New York-style pizza franchise Jamie Izaks reveals the top three trends in 53 VISIT THE NO1 SHOW FOR digital marketing U.K. FRANCHISING 62 CHOUPETTE The No 1 UK franchising event Children’s fashion business 56 FROM LOCAL FAVORITE TO NATIONAL BRAND 65 UNeed Services How to achieve success through expansion Domestic services aggregator 60 HERE’S WHERE TO FIND YOUR 78 GRAVITY MASTER FRANCHISEE Expanding trampoline franchise The 7th Annual Franchise Pool International Global Franchise Forum in Naples 66 SHOULD WE RETHINK LOCATION? How disruptors may change our thinking www.globalfranchisemagazine.com ADVERTISEMENT SALES DIRECTOR EDITOR Mark Forsyth 44 (0)1323 471291 Ross Gilfillan [email protected] [email protected] GROUP ADVERTISEMENT MANAGER ART DIRECTOR Richard Davies 44 (0)1323 471291 Lee Whiteford [email protected] DESIGNERS HEAD OF EDITORIAL (BUSINESS) Lloyd Oxley, Adam Barford & Luke Rogers Fae Gilfillan Published by Aceville Publications Ltd [email protected] CREDIT CONTROL Sue Carr 44 (0)1206 505903 The Boatshed, Sovereign Harbour, Eastbourne, PUBLISHER East Sussex, BN23 6JH. Matthew Tudor Printed in England © Aceville Publications Ltd Disclaimer: Limitations of Global Franchise Content: the Global Franchise Content (including any information we publish regarding Third Party Products) is only for your general information and entertainment purposes and is not intended to address your particular requirements. In particular, the Global Franchise Content, including UGC and any other content provided by third parties and distributed by Global Franchise Website, does not constitute any form of advice, recommendation, representation, endorsement or arrangement by Global Franchise. It is not intended to be and should not be relied upon by users in making (or refraining from making) any specific investment, purchase, sale or other decisions. Appropriate independent advice should be obtained before making any such decision, such as from a qualified financial adviser. Any agreements, transactions or other arrangements made between you and any third party named on (or linked to from) Global Franchise Website are at your own responsibility and entered into at your own risk. Any information that you receive via Global Franchise Website, whether or not it is classified as “real time”, may have stopped being current by the time it reaches you.
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