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Fashion Industry in Brazil: Productive and Spatial Profile and the Emergence of Fashion Law

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Fashion Industry in Brazil: Productive and Spatial Profile and the Emergence of Fashion Law Available online at http://www.journalijdr.com International Journal of Development Research ISSN: 2230-9926 Vol. 11, Issue, 06, pp. 48027-48032, June, 2021 https://doi.org/10.37118/ijdr.22169.06.2021 RESEARCH ARTICLE OPEN ACCESS FASHION INDUSTRY IN BRAZIL: PRODUCTIVE AND SPATIAL PROFILE AND THE EMERGENCE OF FASHION LAW *Sérgio Duarte de Castro and Sidelcy Ludovico Alves Martins Pontifícia Universidade Católica de Goiás (PUC-GO) ARTICLE INFO ABSTRACT Article History: This article addresses the Brazilian fashion industry's productive and spatial profile. The study Received 20th March, 2021 demonstrates its importance and the need to move forward in constructing a new legal discipline Received in revised form with its own body of rules that regiment the complex relationships involving the creative process 06th April, 2021 and its trade products. Therefore, we outline the Brazilian fashion industry profile and show the Accepted 08th May, 2021 th advances in several countries to define this new law's boundaries. Compared with the Brazilian Published online 30 June, 2021 case, we have concluded that despite the progress, the country is falling behind and in need of Key Words: more firm actions to guarantee the legal security crucial to this industry's continued development. Fashion Industry; Fashion Law; Fashion, Legal Security, Autonomy. *Corresponding author: Sérgio Duarte de Castro Copyright © 2021, Sérgio Duarte de Castro and Sidelcy Ludovico Alves Martins. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Citation: Sérgio Duarte de Castro and Sidelcy Ludovico Alves Martins. 2021. “Fashion industry in Brazil: Productive and spatial profile and the emergence of fashion law”, International Journal of Development Research, 11, (06), 48027-48032. INTRODUCTION possible (ALMEIDA, 2019). For most authors, recognizing the autonomy of a new legal discipline means meeting some This article addresses the Brazilian fashion industry's productive and requirements. According to the Italian Alfredo Rocco, for instance, spatial profile. It presents a study on the importance of the there are three criteria to establish the autonomy of a legal branch: a) consolidation of fashion law as an autonomous discipline in our the existence of a specific thematic field; b) own theories, and c) country. Fashion law’s primary purpose is to provide legalsecurity specific methodology (OLIVEIRA, 2004). and foster national and international peacemaking relations among the manifold participants in this significant Brazilian economic Legal disciplines and their constitutive parts: On the other hand, for segment's productive system. Apart from the introduction, this article the doctrine, legal knowledge can be built in diverse ways; through has another three sections: discussion, final considerations, and concepts, compartments, classifications, divisions, and references. In the discussion section, first, we analyze some issues groups/clusters. It argues that in the organization of legal knowledge, related to the world of fashion and its industry. Therefore, we discuss a division between 'branches' ou 'legal disciplines' plays a relevant how to construct a new legal discipline's autonomy and its role in the outlining of different segments of the legal discourse. By constituting aspects, the fashion's concept, the fashion industry's assigning the most suitable position of each object within each concept, and the Brazilian fashion industry's characteristics. Besides, compartment, the disciplines will work as principles of interdiction or we give an overview of fashion law's origin worldwide and its exclusion, repealing that which does not belong to the segment in history. Finally, we consider the challenges faced by fashion law in question or to the legal universe itself. In this context, each the Brazilian context. In the last section, we present a brief discipline's boundaries encompass the right and the wrong but leave conclusion of the whole discussion, pointing out the need and ways to out all that is absurd or unrelated (NETO, 2016). reach an immediate solution to this problem. The concept of fashion: In order to establish the fashion law's thematic field, we have to search for its concept. According to some DISCUSSION specialists, the word "moda" (fashion in Portuguese) comes from the Latin "modus," meaning "a way," "a manner," "a custom," and The emergence of a new legal discipline: First of all, to address behavior.” It can be a trend, a way of dressing, a manner, a custom, a fashion law's autonomy, we need to analyze the social and desire. Therefore, the concept of fashion becomes multidisciplinary, economicreality surrounding the world of fashion. Only then can we for it involves several areas of knowledge such as psychology, establish the content that will make its long-waited autonomy 48028 Sérgio Duarte de Castro and Sidelcy Ludovico Alves Martins et al., Fashion industry in brazil: productive and spatial profile and the emergence of fashion law sociology, anthropology, semiotics of communication, to mention a data of the sector, in 2018, the textile and clothing chain turnover few. (MIRANDA, 2008, p. 17-18). amounted to US$48.3 billion, and the average textile production reached the 1.2 million ton mark (FAVARETTO, 2020). Besides, That is why not even those who make a living of fashion can Brazil ranks second in production and third in the consumption of conceptualize it, since denim (jeans). It owns the fourth largest clothing productive park globally, and it hosts one of the fifth most prominent fashion weeks (…) fashion is such a diversified business. It is constantly in the world. Moreover, Brazil is an international reference in beach changing, and it is highly ludicrous. Fake eyelashes and push-up fashion and homewear design, and it has been standing out in the bras on one day. Latex clothes and wigs on the other. G-strings lingerie and fitness segments (ABIT, 2018). To characterize the bikinis and a uniform the next day. It is like experimenting with fashion industry in Brazil, we used the RAIS (Note 2) database by my own identity: Who am I going to be today? My free spirit selecting industrial, commercial, and service activities of the was attracted to fashion (BUNDCHEN, 2018, p. 80). following segments: textile, clothing, leather and footwear, jewelry, perfumery, and cosmetics, which shows in Figure 1.Regardless of the Accordingly, several authors agree that we must consider high-leveled sectorial desegregation of this basis, it is impossible to psychological factors for the conceptualization of fashion, such as encompass all the activities that integrate this productive social conformity, search for variety, personal creativity, and sexual system.Therefore, design and fashion shows organization, aside from attraction. We should also contemplate sociological factors such as other fashion-related events, are left out. Nevertheless, the forms of collective behavior or social conformity wave (MIRANDA, classification achieved results in a highly representative proxy. In 2008). commercial and service activities, there is a higher interpenetration between the segments. So, considering the industrial activities only, Thus, establishing a precise concept of fashion proves to be a the most substantial sector is the clothing industry, representing 44.6 complex task, and some theories have been elaborated for that % of the jobs, followed by leather and footwear with 27.3 %, and purpose. They are the theory of fashion as a process, the theory of textile with 23.1 % of the employment. The other sectors altogether fashion as a dictatorial process, the theory of fashion as a democratic sum up 5.1% of formal jobs in he Fashion Industry (Graph 1) process, and the theory of fashion as an affirmation process (MIRANDA, 2008). In this sense, fashion is much more than a simple change of attire, wearing a piece of jewelry, or adopting a specific hairstyle or make-up. It involves above all the lifestyle adopted by each individual that, when investing in his/her physical appearance, can cross several territorialities dodging certain prejudices, transforming the body cult into a tactic of social preservation (FERREIRA & CAMINHA, 2016). Characterization of the Brasilian fashion industry: Likewise, in order to establish the thematic field of Fashion Law, we need to search for the characteristics of the fashion industry.Its importance to Graph 1. Fashion Industry in Brazil: percentage of jobs in the world economy nowadays is inconsistent; once, according to the industrial activities by segment (2018) 2018 Brazilian Association of Textile Industry (AssociaçãoBrasileira da IndústriaTêxtil /ABIT) data, the fashion industry handled US$ 35 According to the RAIS 2018 data, the most prominent Brazilian trillion worldwide (ABIT, 2018). states in the fashion industry are: São Paulo with 25.2% of the jobs in the segment; Santa Catarina (14.3%); Rio Grande do Sul (11.5%); Table 1. Activities by CNAE 95, which make up the "Fashion Minas Gerais (10.7%); Ceará (9.6%); Paraná (6.6%), Rio de Janeiro Industry” (4.4%), Bahia (4.2%), Goiás (2.7%) e Pernanbuco (2.3%). Despite the decrease in the number of formal employments between 2002 and Code Activities 2018, the segment still creates many jobs in the country. In 2018, it Industrial activities 17 Manufacturing of textile products was responsible for 16.8 % of the formal
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