University of Tennessee, Knoxville TRACE: Tennessee Research and Creative Exchange Supervised Undergraduate Student Research Chancellor’s Honors Program Projects and Creative Work 5-2020 Celebrities on Social Media and Their Effect on Shareholder Wealth Brenna Logan
[email protected] Follow this and additional works at: https://trace.tennessee.edu/utk_chanhonoproj Recommended Citation Logan, Brenna, "Celebrities on Social Media and Their Effect on Shareholder Wealth" (2020). Chancellor’s Honors Program Projects. https://trace.tennessee.edu/utk_chanhonoproj/2332 This Dissertation/Thesis is brought to you for free and open access by the Supervised Undergraduate Student Research and Creative Work at TRACE: Tennessee Research and Creative Exchange. It has been accepted for inclusion in Chancellor’s Honors Program Projects by an authorized administrator of TRACE: Tennessee Research and Creative Exchange. For more information, please contact
[email protected]. Brenna Logan1 An Undergraduate Thesis Presented For Global Leadership Scholars Program The University of Tennessee, Knoxville Celebrities on Social Media and Their Effect on Shareholder Wealth March 2020 “The term ‘influencer marketing’ increased by 325% in Google searches over 2017. Making this the fastest-growing online acquisition method of the year.”2 Key Words: Social Media, Stock Price, Celebrity, Event Study, Shareholder Wealth Effects ________________________________ 1The author would like to thank Dr. Laura Seery Cole, who served as Thesis Advisor, and the Masters Investment Learning Center for the use of Bloomberg terminals to obtain proprietary data. 2Fastenau, Jelle. “Under the Influence: The Power of Social Media Influencers.” Medium, Crobox, 25 Apr. 2018, medium.com/crobox/under-the-influence-the-power-of-social-media-influencers-5192571083c3.