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KPMG Women's PGA Championship Tuesday, June 22, 2021 Atlanta, Georgia, USA Atlanta Athletic Club Paul Knopp played on in different times. We were at Aronimink last year. We're here in Atlanta Athletic Club this year. We're going to Congressional next year and Baltusrol the year Roberta Bowman after that. A lot of history in those events that have taken Jim Richerson place on those championships. I think we've seen with our partner in media, NBC and Press Conference Channel and now streaming on Peacock, we'll be 24 hours of live coverage for the women, which is, I believe, ten hours more than we've ever had before. Golf fans around THE MODERATOR: Good afternoon, everyone. I'm the world will get to see the best players in the game. Christina Lance with the LPGA Tour. I'd like to thank you Again, 24 hours of live coverage. all for being with us this week at the 2021 KPMG Women's PGA. Excited to be back here in June, the time we should Then on all of our championships, specifically with the be here. The top women athletes in the world will vie for a PGA, it's about promoting what we do to grow the game, major championship here at one of the country's most and we have eight women that qualified for this storied golf courses, Atlanta Athletic Club. championship that are LPGA teaching and coaching professionals or PGA golf professionals that work every Tomorrow 7:10 a.m. is your time to have your eye on the day to grow the game around the country and showcase 1st , but before we get there, we want to make sure their talents as well too. everyone has time with our leadership. We'll start here on my left, introducing everyone to Paul Knopp, KPMG's U.S. Then we're very excited as a partnership, it's about chair and chief executive officer. In the middle, we have elevating the women and what they're playing for. This Roberta Bowman, chief brand and communications officer year's purse will be $4.5 million. The winner will get for the LPGA, and on my right Jim Richerson, president of $675,000. We're really proud of the strides we've made the PGA of America. there. As a partnership, that's almost double what we were six years ago when we started this venture. Jim, we'll begin with you. This is the seventh playing of the KPMG Women's PGA Championship. How specifically has We've got a lot of reasons to be proud. We think the PGA of America's partnership with these two collectively we've all shared that mission for seven years organizations, the LPGA and KPMG, elevated this major and keep driving it to elevate this championship to be the championship? best in women's golf, and we think everybody's going to get a great chance to take advantage and see the best JIM RICHERSON: It's a very unique relationship to have players in the world this week. three organizations like this all come together and really leaders in their field. I think, when we all got together THE MODERATOR: Certainly on behalf of the players, all seven years ago, we had the shared mission of really 186 of them, for your support at this event. Thanks to Paul trying to create opportunities for women both on and off the and the KPMG for everything you've done. Paul, KPMG . Specifically with this championship, we really has been at the forefront, elevating the women's game, wanted to elevate it to make it one of the best golf working hand in hand with LPGA of America. As we just championships in the entire . And the best press send on that, more exciting news as well, if you women's events by far. could tell us more.

We think we've done that, as you said, by taking it to PAUL KNOPP: As part of our long-term commitment to historically championship golf courses that the men have elevate the game of golf for women, we're really pleased

109108-1-1182 2021-06-22 20:02:00 GMT Page 1 of 5 and proud to announce a new solution, a new data and the net proceeds of the summit and the KPMG Women's analytics solution for the women's golf game. It's called PGA Championship support the KPMG Future Leaders KPMG Performance Insights. What's really powerful about Program. So these are women that are in high school, that this tool is that it's going to give the women that play this are women in need, and this allows for college game the kind of data that they need to improve and scholarships, leadership development, mentoring, and diagnose their performance, and it's going to be the same almost $3.5 million in scholarships have been awarded type of data that the men have on the men's tour. over the last seven years to 122 very deserving young women that are going to STEM fields and business fields. So for the first time ever, we're going to bring our business leadership to bear to capture this data, to process the data, Then one last thing I wanted to mention is that this year for put it in the hands of the women golfers so that they can the first time we're doing Birdies For Books. So for every improve their game. birdie, there will be ten books donated by KPMG to underserved schools in the Atlanta area. So we're really What's also really interesting about it is that it's not just the excited about the new birdies for books program too this women that will have access to this data. It's going to be year. their coaches, their , the fans, the media, and our broadcast partners at the , NBC, and Peacock THE MODERATOR: All amazing work. Thank you so will also have the opportunity to digest this data and much for all of your support, both again inside the ropes provide insights and perspectives to everybody watching and outside the ropes. the event. So we couldn't be prouder to be partnering with all of you to bring that solution to the game of women's Roberta, I'll turn to you. This is always such a deep list of golf. It's going to be rolled out here this week for the first competitors for us. We've got all 100 players in the top 100 time on the LPGA Tour, and it's going to be used in the of the money list here this week, and so much of it has to future at all LPGA Tour events. do with the support of these two organization that's are here. How have all three of these groups worked together We're extremely excited about bringing that new rich data to build this week into the amazing week that it is? and analytics to the women's game. ROBERTA BOWMAN: In many ways, it's really a THE MODERATOR: I'm beyond stoked about this. I can't testament to the power of partnership. I have an unusual lie. I'm very excited to put those nuggets into action. perspective because I was involved with the LPGA right at That's certainly a lot of activation inside the ropes, but the start. At the time I was on the LPGA board, and the KPMG is also focused on outside the ropes and elevating leaders of KPMG and the PGA of America came together women in the workplace. If you can give us a preview of and had a shared vision and a shared value, and we're what we have to look forward to tomorrow at the seventh now on the third generation of leadership with KPMG as KPMG women's leadership summit. It's a great lineup. part of their transition and succession, and I don't know how many at PGA of America, but the important thing is, PAUL KNOPP: We couldn't be prouder to host that event even with those transitions, the event has only gotten too. Every year in conjunction with the Women's PGA better because every leader brings their passion, their Championship, we host the KPMG Women's Leadership strength, their belief, and they have actually broken the Summit, and we bring together about 300 women from 100 code of what does it take to put on a world class event? leading companies that are nominated by their CEOs, and they come to hear from business, political, sports leaders, It's a great venue. It's a rich purse. It's an infrastructure in and they're there to be inspired. They're one or two steps staging that our players respond to. It's the ability for those away from the C-suite, and or objective is to bring more players to be on television and to share their talent with women into the C-suite through this program. viewers around the world.

This year we have award-winning TV and film director When you do that, the best players in the world will do their Patty Jenkins that's going to be our keynote speaker. We job, and year after year, this event has delivered great have Carol Lawson, who was an Olympic champion in drama and great players and great champions. So I basketball in 2008 and the current head coach of the Duke cannot wait to see who's carrying the trophy on Sunday basketball program. We have our own brand ambassador night. that's going to be speaking to the group, and Dr. Condi Rice will be back this year with us again. THE MODERATOR: Sunday is going to be a great day, and it's going to lead into also an amazing Monday. If you The other great thing about the summit is 100 percent of could, Roberta, tell us about the great event that's going to

109108-1-1182 2021-06-22 20:02:00 GMT Page 2 of 5 be going on down the road here on Monday regarding the there who's hitting it closer? benefit. PAUL KNOPP: It's a lot of the same data used by the men ROBERTA BOWMAN: Renee Powell, the second African on the men's tour, so scoring gains, proximity averages, American woman to play on the LPGA Tour, deep career performance indexes, so shot by shot data will be captured with the PGA of America as well as a teaching that the women can then use to diagnose their professional. Renee represents everything that's good performance. about golf, and frankly everything that's good about life. She is a generous teacher. She leads with grace. She So the caddies will initially capture the data through a has given so much to this game. She is living out the preformatted scorecard. That data will then be processed legacy of her father. by KPMG, analyzed, and put in the hands of all the various stakeholder, most importantly, the women that play the 75 years ago, her father Bill Powell built by hand the first game of golf. So we think it's going to be closing, again, golf course ever designed, built, owned, and operated by a that disparity that's existed for many years where men black American. He did it out of passion, but he did it have had that kind of data at their disposal to improve their because he had no choice because he was not welcome to game but women have not. play elsewhere. So part of the Clearview vision was let's let golf be that great melting pot of understanding and We just couldn't be prouder to bring our data and analytics humanity, and in the 75th year of Clearview , we experts to bear to provide that solution for the LPGA Tour. are working with Renee to endow the future of that course, so it will continue to be part of the history of the game and Q. Roberta, I know that the On platform has of U.S. history as well. been very important to the LPGA and near and dear to your heart. How do you think this new data and We are so grateful to have the support of KPMG as a analytics platform will further tell a different side of the sponsor, Mariah Stackhouse and her foundation, PGA of LPGA story? America is doing a clinic as well, and this will kick off a very long term, and we deeply hope, successful campaign so ROBERTA BOWMAN: I was telling Paul earlier that not that Clearview will always be part of our future as it's been only does the data and analytics help the individual player, of our past. but it also gives the players the respect they deserve. We know how good they are, and I think nothing like statistics THE MODERATOR: Thank you so much, Roberta. We're and data to show that these players are among the best in very excited about the Renee Powell benefit on Monday. the world, and we always have these conversations around, well, they're good women golfers. No, they're Q. I've got two questions, and one of them's fairly good golfers. They're the best in the world, and now we'll easy. KPMG could put their marketing dollars in a lot have the data and analytics to show. of places. Why women's golf? So interestingly, we are filling out our brand profile because PAUL KNOPP: It's about making the women's game of we've always known we have great players. The data golf be more equal to the men's game of golf. It's about helps us reach the serious golfer that loves the data and closing that disparity and creating more equity. So we've the analytics. Drive On creates that emotional connection always thought about it that way, and we've always thought to bring more people in as well. So we're very excited, and about using it as a platform not only for women in golf, but because I have the microphone, I will tell you we are so women in business. excited. We've got a new Drive On story this week, and it will be Stacy Lewis' story. So we're committed to diversity, equity, and inclusion at KPMG, and we think we do our part by hosting the Q. Jeff, you've had a neat perspective in watching this women's summit, by being the title sponsor of the KPMG championship build and grow. As you look at the pie Women's PGA Championship, and we couldn't be prouder chart that makes a great championship, what role or to be in that position, and we look at it as a long-term significance is the venue? partnership, the PGA of America and the LPGA Tour, and it's just a great partnership. JIM RICHERSON: It's huge, right? Kerry Haigh, who's our chief championships officer for the PGA who sets the Q. Second question, which may be a little bit tougher, course up for all of our championships, and we get so can you walk me through the mechanics of what this many positive comments from the players, whether it's the analytics thing is? Am I going to be able to tell out PGA Championship, the KitchenAid Senior PGA, or here at

109108-1-1182 2021-06-22 20:02:00 GMT Page 3 of 5 the KPMG Women's, they talk about how fair the setup is. People who play this game for a living know how Kerry always has a tendency to take the characteristics of challenging it is at that level, and to see this type of talent a golf course and enhance them and bring them out. these women have, it is the best in the game. So I think the statistics, the analytics will bear that out and really He doesn't trick it up. He doesn't try to get to a score, show, I don't think only that they're closing the gap, I don't whatever the elements of that golf course are. I think it think there is a gap, and these statistics, I think, will prove plays a major role. You really want the story of the week to that out. be about the best players that are at the top of their game and about the golf course and really not about anything Q. KPMG is a public accounting company, performs else. About you shaved this too far here, you grew the audits to ensure the accuracy of the data presented by rough too far there, you had the too far up or too far publicly listed clients to ensure investor confidence in back there. You don't want that to be the story. You want their financial statements. What steps are you taking it to be the talent of the players. to ensure the accuracy and reliability of the data received from the caddies for these KPMG Kerry has the knack to bring that out. These players are Performance Insights that I can also imagine bettors the best in the world. We've had positive comments the would also use and rely upon as the PGA unfurls more last couple days about how great the course conditions are betting options? here. PAUL KNOPP: I would start by saying it's one of those I think it's not only the golf course, but it's the community. things where it's in the best interests to capture accurate The membership here at AAC are so fully behind this data to start with. If the is trying to help their event, and there's such excitement with the membership professional, they're going to want to capture accurate here that Atlanta has such a storied and golf information to be able to help improve the performance of championships on the women's and men's side, amateur the golfer. and professional, so I think all of those combined kind of total up to the history of that event because there's been so So I think reliably speaking that data will be very rich and much history at the golf course. It's played a significant robust and very accurate as it's captured by the caddie and role in major championships over time. then ingested through the data and analytics platform to provide the information back to the golfers and to the We're just so pleased to add the KPMG Women's PGA media partners and to the fans to use that information to Championship to the history of the Atlanta Athletic Club. improve the game and to provide additional insights to the viewers at home and the viewers on the golf course. Q. In connection with data and analytics, I don't know if you've had an opportunity to look at the data already, I think naturally speaking it's worked very well, by the way, but I want to say it will probably show not only how on the men's European Tour. They use the same process good they are, but how good they are if you take away on the men's European Tour, so we're pretty confident it's the factor of distance, and you could compare them as going to work well here too. players, not only women, but in every level, no? In terms of the efficiency, short game, putting. So what JIM RICHERSON: To add to that, the biggest benefit is would be your guess? going to be to the players, being able to take that analytical data to help improve their own games. There really isn't a JIM RICHERSON: I actually had an opportunity to play in personal reason for the players or the caddies to not have the Pro-Am with Gabriela Ruffels, and her coach is Grant accurate information. It's only going to help the players Waite, who played on the men's tour and coaches some of day in and day out. the top players. As we were walking and talking about the golf course and some of the differences, I think in the THE MODERATOR: Selfishly as a media professional, it's women's game, their ability to hit different shots with going to give me data to play with, and to our media different clubhead speeds with the same club to me is friends, we'll have performance and insights for you later amazing. on.

They can take a 7- and hit 40-yard gaps between Q. With the leadership summit and how that's different types of shots where they need to run it up, they developed, what has struck you as the most impactful need to hold it into the wind, they need to play it around a part of it? or a bunker, and that's very unique. PAUL KNOPP: 20 percent of the women that have

109108-1-1182 2021-06-22 20:02:00 GMT Page 4 of 5 participated in the leadership summit in the last seven engaged in the game, and then make sure that we years have been promoted to the C-suite. 50 percent, showcase and show them the opportunities that are out almost 50 percent have been promoted. That's one huge there in the game but also attached to the game, much like impact statement there. We realize we play a small part in what KPMG is doing with the leadership conference. that, but these women continue to mentor and go to leadership development opportunities through this ROBERTA BOWMAN: If I might add, for 70 years, the program. They network with the women every year that LPGA has been intentional about bringing more women are at the summit. They stay in contact. We continue to into the game. I think about 15 years ago we got very provide rich information for them to use to help elevate focused on starting them young and early. So the statistics them to the C-suite. of the number of young girls in the game has grown from about 15 percent to approaching 40 percent now, and I think that one statistic alone is really very meaningful that that's what intentional action is all about. shows the impact they have. We get great reviews from women who participate in the summit too. We like to I will say, like a lot of associations and organizations, measure things at KPMG. We measure that too. The including what KPMG represents and PGA of America, we feedback has been phenomenal over the years. are redoubling our commitment to bringing more under represented men and women to the game as well, and that ROBERTA BOWMAN: I'll also observe that a great form of will be our mission for the next 70 years is really bringing flattery is adopting the idea. In our last normal year, 2019, and changing the face of golf. fully two-thirds of our LPGA events had some type of women's leadership convening on site. So this marriage of THE MODERATOR: Thank you all very much for what the best of women on the golf course with the best of you're doing for leading your three organizations, for women in business is really a winning idea. Thank you for bringing us here this week. Pray for no rain, and thank you that. all very much for your support. We appreciate your time.

Q. We were doing some interviews with the club pros FastScripts by ASAP Sports and talking about their coaching side. They were talking about the increase in participation in the game but especially the increase in participation of women and young girls in the last two years. I wonder what's been your experience with this.

JIM RICHERSON: Absolutely. One silver lining of the pandemic, which was horrible that the entire world had to go through, the people found that golf was an activity they could do in a healthy manner, and we saw droves of people come out for the first time or come back to the game. Paul and I were talking about this earlier. There's a lot of activities that you can go to support your kids or your grandkids or your nieces and nephews, but golf is unique because you can participate together.

You can have a grandparent, parents, or kids all playing the game, creating those memories for a lifetime together. There's not many activities that you can do that with. You can go and support. You can go watch as a fan. You actually can participate together, and the life lessons that golf teaches someone, individual hard work, you need to be honest, you need to follow the rules. What you put into it, you'll get out of it, and then the opportunities that this type of partnership is creating then for young girls to look up to and aspire to for their opportunities not only on the golf course but also in the C-suite, I think is really inspiring.

We're getting them into the game. We've got to keep them

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