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in association with 92/80( DISCOVER RISING DESTINATI NS DRANGE OF PROPERTIES DSLEW OF INITIATIVES DADVANCED WASTE MANAGEMENT DRICH SOCIO-CULTURAL HERITAGE INDEX EDITOR BOB ROY 4 THE SUN NEVER SETS IN THE WEST 6 SEAL THE DEAL EDITORIAL COORDINATORS 8 CHANGE IS THE ONLY CONSTANT IRENE SAHA AAHELI GHOSE 12 EDITOR’S NOTE DESIGN HEAD 14 A TERRAIN TERRIFIC PRABIR DAS 16 RISING LIKE A PHOENIX DESIGN 22 PARTNERS IN FUTURISTIC GROWTH INDRAJIT SEN ARNAB GUHA 24 JUMPING ON THE BANDWAGON CONCEPT 26 STRIKING A NOTE OF OPTIMISM AJAY MN 28 A FANTASTIC VALUE PROPOSITION MARKETING 30 UNLOCKING TRUE POTENTIAL COORDINATOR SAIKAT GANGULY 32 KEY TO PEACEFUL POLICING PUBLISHED BY 34 WAVE OF DEVELOPMENT ARNAB CHATTERJEE ON BEHALF OF BENNETT 36 TOWERING WONDER COLEMAN & COMPANY LIMITED 105/7A, 38 REALISING A GARBAGE-FREE LIFE S N BANERJEE ROAD 40 TECH’S THE WAY KOLKATA - 700014 42 IT PAYS TO BE PROFESSIONAL Copyright © 44 LEGALLY BOUND Bennett,Coleman & Co. Ltd., 2020 46 CONNECTED INSIDE SMARTLY Disclaimer: Due care and diligence has been taken 52 THE SACRED STREAM while compiling this 54 CONNECTING WITH CARE magazine. The Publisher does not hold any 56 A NEW DAWN responsibility for any mistakes that may have 60 PRICE TRENDS crept in inadvertently. 64 AN EXPLOSION OF VARIETY The Publisher shall be free from any liability for 66 GALLERY OF INITIATIVES damages and losses of any nature arising from or 68 TRAVEL TREAT related to the content of 70 SHANKAR’S THOUGHTS ON HOWRAH the magazine. All rights reserved 76 TAKING THE SERVICE WAY TO SUCCESS worldwide. No part of this 80 TRANSFORMING STORAGE SOLUTIONS publication may be reproduced, stored in a 82 SURGE IN DEMAND retrieval system, or transmitted, in any form 84 BOND WITH THE BEST or by any means. The 86 MANAGING COMMITTEE opinions and views contained in this 88 THE SUB-COMMITTEE publication are not necessarily those of the 90 WINNING TOGETHER Publisher. 92 PROJECTS LISTING CREDAI HOWRAH-HOOGHLY 10 153, Andul Road, Howrah - 711103 Website: http://credaihowrahhooghly.com Email: [email protected] [email protected] [email protected] RISE AND SHINE THE SUN NEVER SETS IN THE WEST ousing in the adjoining districts of Howrah RAY OF HOPE and Hooghly has been the subject of The East West Metro Line is expected to be Hnoteworthy reforms based on changes in commissioned in 2021. The Howrah Maidan Metro the economic growth of West Bengal. Large Station is expected to have a daily estimated format residential, commercial and logistics devel- ridership of over 6 lakh commuters. The Howrah opments, expansion of growth corridors, infra- Maidan along with the Esplanade stations will be structural changes and availability of land parcels the two deepest stations in the country. Probably have lured developers here. The focus on afford- the busiest too! Hence, the imposing question is able housing has also been successful in making — Does Howrah have the infrastructure to handle the two districts focal points in such expansion. so many commuters especially on the Haat days? Haat traders realised this early, and moved to OVER THE PAST LOOKING BACK new favourable business zones like Kona, DECADE, MANY When the Britishers came to India, they made Ankurhati and adjoining areas along NH-16. These Calcutta, their elite British bastion, a capital of haats have started to operate on Wednesdays and RENOWNED sorts. The western banks and the other side of the Thursdays as a supporting trade infrastructure to DEVELOPERS HAVE Hooghly river were gifted away to the lesser Mangla Haat but in the near future they may well IDENTIFIED LARGE European powers like the French and the Dutch, become the primary ones. LAND PARCELS and also became the industrial hub where the factories and those who worked in them stayed. LOGISTICS: THE NEW KID ON THE BLOCK OVERLOOKING THE Thus historically, a large number of prominent With enhanced connectivity along with GANGES AND THUS, urban centres have emerged along the west bank proliferation of E-commerce, logistics has lately STARTED A NEW of the river Hooghly in a narrow elongated strip become the biggest buzz word. As major players from Bansberia in the north to Uluberia in the started scouting for space to set large format MODERN PHASE OF th th south during 17 to 19 century. Chandannagar warehouses, the NH alignment came out a clear THE DEVELOPMENT is one of these older urban centres, which winner. This shift was primarily a result of the ALONG THE WEST retains its legacy. While Bengal was ruled by the availability of superior connectivity — Kona BANK OF HOOGHLY British East India Company, Chandannagar was Expressway-National Highways (Delhi Road and administered by the French even for a period Bombay Road) alignment and the Santragachi RIVER, STATES after Independence. Station. TAMAL GHOSAL, The Santragachi terminus is set to become Be- PRESIDENT, CREDAI CORE ALWAYS DELIVERED MORE ngal’s biggest multi-model hub with modernised HOWRAH-HOOGHLY Howrah Station has remained central to Howrah Santragachi Station, the newly-commissioned bus and its economy. Transportation linkages led to terminus as well the proposed Metro terminus. the development of the biggest economic activity This with the ` 2,000 crore Kona elevated corridor of the region — haats which happened every is a future ready fantastic plan for the region. Tuesday and later extended to Monday. Popularly These developments along with the traditional known as Mangla Haat, it expanded to Metiabruz, base of Howrah and Hooghly district as the indus- playing a stellar role in the development of trade, trial hub ensures that the region remains leader in commerce and employment. contributing the highest GSDP in the state. 4 Bricks & Bytes SEAL THE DEAL he real estate scenario across the country was hit by the lockdown. It was no different in case of Howrah. There was only 3-5% sales during that period. Bookings T for those were based on the interactions that happened in the first two months of the year. With the unlocking in July, things started looking brighter. Though enquiries are few, Navratri on, it has picked up pace. It will get better from here on. Compared to Kolkata, there is a pricing difference of about ` 2,000 per sq ft. In the past two years, developers have got 25 lakh sq ft area from the corporation. This zone has potential which is why reputed builders are coming here to invest. Around 2.5 crore flats are likely to come up in the near future. THERE IS A SURGE WAREHOUSING SECTOR IN REAL ESTATE There is demand for warehousing along the National Highways. Suburbs are where BUSINESS; industries develop and once that happens, people look for places in the surrounding areas HOME BUYERS to settle down. This will also boost housing as people employed there will want to stay somewhere close to their workplace. Prime locations like Dalhousie, Race Course, ARE COMING BACK Barabazar are in a 4-5 km vicinity of Howrah Maidan. A sizeable non-Bengali community, AND BOOKING who has businesses in Barabazar, stays in Howrah as it is at an easy distance from their TOO HAS shops. In any housing project in Howrah, 30% booking is done by them. IMPROVED, STATES RR CHAUDHARY, HOUSING IN HOWRAH-HOOGHLY CHAIRMAN, CREDAI The new structures in Howrah are multi-storeyed buildings. In the past four to five years, Howrah Municipal Corporation has adopted a new rule and there is no bar to raise high HOWRAH-HOOGHLY rise buildings. Metro Railway arriving in Howrah Maidan area will be a game changer and connect this part to every corner of Kolkata. The Metro Corridor, which is being developed between Salt Lake Sector-V to Howrah Maidan, for a total route length of 16.6 km will make life easy for all those who need to access that part of the city. Between Kolkata’s business district with the industrial city of Howrah in the west and Salt Lake City in the east, the project aims to create efficient transit connectivity through an accessible, safe and comfortable public transport mode. In Hooghly, real estate action is based on GT Road from Bally to Serampore. Loads of housing complexes are coming up on GT Road. Builders are focusing on this area as people up to Burdwan are ready to shift to good housing complexes at Uttarpara, Chandannagar and Serampore. For any project to do well, the vicinity must have social infrastructure like markets, banks, hospitals, schools, etc. The state government should also support projects by making infrastructure available. Booking are bound to pick up when infrastructure devel- ops as they are interrelated. TALK OF THE TOWN Howrah Hooghly as well as Kolkata can look forward to a marvel that is coming up at Belilious Park. It is an observatory, the highest tower in South East Asia with a 400 feet high revolving restaurant. It will be thrown open in seven to eight months. An amusement park is also being developed there. 6 Bricks & Bytes CHANGE IS THE ONLY CONSTANT he only constant in real estate industry is change. From inflation, demonetisation, GST, rigid RERA acts to Corona, our industry has experienced Tconstant disruptions on every front. With every passing crisis it has made our will to succeed stronger and we have come to accept the changes and challenges more humbly. It’s my belief that Howrah and Hooghly are long due for a bull-run and has a great potential for future growth with the right ingredients of heritage infrastructure, location, catchment, connectivity and affordability. NEXT COVETED DESTINATION The paradigm shift of ‘Seat of Power’ from the ‘Writers’ to ‘Nabanna’ is testimony to THE HOWRAH– the fact that the western frontiers of the river Hooghly is poised to be the next dream HOOGHLY BELT IS destination for major real estate projects and more.