Tax, Price and Cigarette Smoking
i62 Tob Control: first published as 10.1136/tc.11.suppl_1.i62 on 1 March 2002. Downloaded from Tax, price and cigarette smoking: evidence from the tobacco documents and implications for tobacco company marketing strategies F J Chaloupka, K M Cummings, CP Morley, JK Horan ............................................................................................................................. Tobacco Control 2002;11(Suppl I):i62–i72 Objective: To examine tobacco company documents to determine what the companies knew about the impact of cigarette prices on smoking among youth, young adults, and adults, and to evaluate how this understanding affected their pricing and price related marketing strategies. Methods: Data for this study come from tobacco industry documents contained in the Youth and Marketing database created by the Roswell Park Cancer Institute and available through http:// roswell.tobaccodocuments.org, supplemented with documents obtained from http://www. See end of article for tobaccodocuments.org. authors’ affiliations Results: Tobacco company documents provide clear evidence on the impact of cigarette prices on ....................... cigarette smoking, describing how tax related and other price increases lead to significant reductions in smoking, particularly among young persons. This information was very important in developing the Correspondence to: F J Chaloupka, Department industry’s pricing strategies, including the development of lower price branded generics and the pass of Economics (m/c 144), through of cigarette excise tax increases, and in developing a variety of price related marketing efforts, University of Illinois at including multi-pack discounts, couponing, and others. Chicago, 601 South Conclusions: Pricing and price related promotions are among the most important marketing tools Morgan Street, Chicago, IL 60607-7121, USA; employed by tobacco companies.
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