Oculus N E W Y 0 R K C H a P .T E R T H E a M E R I C a N I N S T I T U T E 0 F a R C H I T E C T S

OCULUS N E W Y 0 R K C H A P .T E R T H E A M E R I C A N I N S T I T U T E 0 F A R C H I T E C T S

BALLARD, CAVAGLIERI AND JOHNSON ELECTED FELLOWS Three members of the N. Y. Chap- ·ter have been elected to the rank of Fellow of the A.I.A., one of the highest honors in the architectural pro'fession. The advancement to Fellow, granted by the Institute in recognition of distinguished achievement in architectural de sign, education, literature, public service or service to the profession, was awarded this year to William F. R. Ballard, Giorgio Cavaglieri and Philip Johnson. With their election, the N. Y. Chapter will have 73 of the State's 88 A.I.A. Fellows. The Fellowship will be formally conferred on June 18 at the Institute's Annual Ban Photo by Margot Gayle quet climaxing the 97th A.I.A. con MAYOR WAGNER SIGNS LANDMARKS BILL vention in Washington. Standing: Councilman Seymour Boyers (left) and CONTINUED ON PAGE 4 · Commission Chairman Geoffrey Platt (right) N.Y.C. LANDMARK PRESERVATION LAW SIGNED MUNICIPAL ART SOCIETY Following a public hearing at City Estate Board stated that the lan 1965 AWARDS Hall on April 19, Mayor Robert F. guage of the bill was confusing At the 73rd Annual Meeting of the Wagner signed into law the long even to trained legal minds. Beside ··Municipal Art Society held on May awaited city Landmarks Preserva imposing an unnecessary financial 10th, in the Seventh Regiment tion bill. burden on owners of so-called land Armory, the Society presented its At the two-hour long meeting marks,- the realtors observed that Illuminated Scroll of Honor to held in the ornate first floor Execu the adoption of the bill would sig Mayor Robert F. Wagner for his tive Chambers, the N. Y. Chapter nify a substantial loss of potential role in the enactment of the city's A.I.A., the Fine Arts Federation · tax revenue to the city. new landmark preservation law. and the Municipal Art Society ex · Speaking for the Municipal Art Representing the Mayor at the meet- pressed their long-standing sup Society, Mr. Giorgio Cavaglieri ·· ing were City Planning Commis port for the proposed legislation praised the bill as one of the most sioner Harmon Goldstone, A.I.A. amending the city's Charter and enlightened step ever taken by the Also cited were Queen's Council Administrative Code. city and acknowledged the super man Seymour Boyer who sponsored The open meeting heard state lative efforts of Councilmap. Boyers the new legislation and steered it ments by Councilman Boyers, spon and of the Landmark Preservation skillfully to adoption by the Coun sor of the Bill and its adroit cham Commission Geoffrey Platt and cil and the Landmark Commission pion, and by Landmarks Chairman James G. Van Derpool. Chairman Geoffrey Platt. Geoffrey Platt and City Planning Representing the N. Y. Chapter The CBS Building by Eero Saar Commissioner Harmon Goldstone in A.I.A., Charles E. Thomsen chal inen Associates received the So reply to the reservations advanced lenged the Real Estate Board arid ciety's Bronze Plaque awarded only by real estate interest groups. Al the other groups to join forces with three times since 1955. Receiving though not opposed to the land architects to make the landmarks the award were Mrs. Aline Saar marks preservation concept, these of the past into useful instruments inen and CBS president Frank groups including the N. Y. Real of the present. Stanton. CONTINUED ON PAGE 6 2 OCU.LUS CHAPTER'S SCHOLARSHIP AWARDS PRESENTED BY

VOL. 37 - Number 8 BOROUGH PRESIDENT MOTLEY

AMERICAN INSTITUTE OF ARCHITECTS Five scholarships were awarded by NEW YORK CHAPTER the Equal Opportunities Commit MARGOT A. HENKEL, Executive Secretary tee at the Annual Student Meeting 115 East 40th Street of the N. Y. Chapter on April 15, New York, N. Y. 10016 MUrray Hill 9-7969 1965. At a stirring ceremony at the Architectural League, some 200 WILLIAM D. WILSON ...... President DAVID F. M. TODD ...... Vice President members and students heard Mrs. ELLIOT WILLENSKY ...... Secretary Constance Baker Motley, President H. DICKSON McKENNA ...... Treasurer of the Borough of Manhattan, make BOARD OF EDITORS the unprecedented awards. It was Charles E. Thomsen, Chairman & Editor particularly fitting that Mrs. Mot Neil Berzak Sheldon Licht ley, the first woman of her race to John M. Dixon Alexander Sanko attain such high office in New York, Georges M. Knafo Carlos R. Sanz did the honors for the five Negro EDITORIAL ADVISORY BOARD students from Pratt Institute and Jo E. Carroll Solomon Sheer Estelle Dodge Edgar Tafel The City College. The recipients were: Eglon E. Simons, Clarence Pete, Jr., David Danois, Harold MIDWIVES AND ARCHITECTS Francis and Albert C. Morgan. by SAMUEL M. KURTZ In her presentation to the first of Committee, introduced the Borough How would you feel about a these young architects, Mrs. Mot President and reviewed the pur proposed revision to the State Edu ley stated: poses and achievements in this ef cation Law to grant, without ex "I am very pleased that you have fort to correct a historic, social amination, a medical license to injustice. About $10,000 has been practice obstetrics to anyone who been selected by the New York Chapter American Institute of Ar contributed to this special scholar has a high school equivalency cer ship fund by Chapter Members and tificate and presents evidence of the chitects to receive this scholarship award. by a growing number of contrac continuous practice of architecture tors, r epresentatives of the building for more than thirty years "by prac "There has been an imbalance in industries and the N. Y. Chapter of tical experiences in architectural the architectural profession because the Pr oducers Council. work ... while in the employ of relatively few members of minority reputable architectural firms ...."? groups have found the opportunity Much more is needed to make There is little likelihood that the to practice. The Chapter, in recog real impact on the situation cur midwifery revision will be intro nizing its responsibility and influ rently and for endowment. The duced; but the exemption for ence as a professional organization, fund raising is continuing. Please architectural midwives has been has taken an important and needed draw your check to the order of the introduced: A. I. 4874 (passed in step toward correcting this situa New York Chapter A.I.A. and mail the Assembly) , and S. I. 3229. tion. to the Chapter Office at 115 East 40th Str eet, New York, N. Y.10016. What purpose is served by such "By establishing an Equal Oppor a revision? It certainly does noth tunities Committee to raise funds SIMON BREINES ing to improve the status of the to encourage young people such Equal Opportunities Committee profession of architecture, actually as yourself to enter architectural downgrades it. Why? Are you go training, it has set an example of ing to let your legislator believe public spirited behavior that will you agree with his low opinion hopefully be followed by other NEW CHAPTER COMMITTEE of your profession? Support the groups throughout the city. ON NATURAL ENVIRONMENT N.Y.S.A.A. in its opposition to this "In selecting you for one of the unnecessary bill. The Executive Committee has au initial scholarships, practicing ar thorized the formation of an Ad chitects have acknowledged those WHY NOT NEW YORK? Hoc Committee to explore the pros qualities of aptitude and personal and cons of the establishment of a Visitors looking for historical ity which fit you for the task ahead. places in Washington, D. C., Vir permanent Committee on the Nat In accepting this honor, you as ural Environment. ginia, Baltimore and Boston will sume the splendid responsibility of soon be able to find them in the showing the way for others to follow. Chapter members especially in yellow pages, thanks to efforts by terested or knowledgeable in the National Trust for Historic Pre "I join the Chapter membership matter s affecting air purity, water, servation. The telephone company in wishing you well." open land, nature preservation and in these area~ has agreed to include Mr. William Wilson, President of similar aspects of the human en , "Historical Places" as a heading. the Chapter and Mr. Holden, Chair vironment are asked to contact Why not New York? man of the Equal Opportunities Frithjof M. Lunde, CO 5-2815. 7

COMING EVENTS EMPLOYMENT OPPORTUNITIES MAY 12 Housing Symposium Dining Room, Wednesday, 5 :30 P .M. ARCHITECTURAL DESIGNER/ PLANNER STERLING FOREST MAY 18 Technical Committee Lecture Responsibility and work will include: Dining Room, Tuesday, 12 :30 P.M. 1. Development of an overall 15 year plan for the Forest. 2. Land and site planning for subdivisions and building JUNE 1 Hospitals & Health Seminar complexes that the Forest will develop. Dining Room, Tuesday, 5 :15 P.M. 3. Architectural design consulting service to the Forest and to potential clients JUNE 2 ANNUAL LUNCHEON who will build in the Forest. 4. Architec Dining Room, Wednesday, 12 :30 P.M. tural supervision for buildings that the Forest will construct. Remuneration will depend on training JUNE 14-18 A.I.A. Convention and experience. Full-time and perma Sheridan-Park Hotel, Washington, D.C. nent availability preferred, but part time or summer work will be considered. OCTOBER 10-13 New York State Association of Architects For convenience in commutation (New Convention, Concord Hotel, Kiamesha Lake, N. Y. York City is one hour away) and work trips in the Forest an automobile is necessary. LIGHTING EXPOSITION-JUNE 6 If interested, contact: Mr. John R. MEMBERSHIP Wilson, Vice President, Sterling Forest WELCOME NEW MEMBERS The fifth National Lighting Exposi Corporation, Box 608, Tuxedo, N. Y., Tel: (914) EL 1-2151. The New York Chapter extends its tion and World Lighting Forum warmest welcome to the following new opens at the N. Y. Coliseum June members: 6th for four days. Over 25,000 dif SUMMER OPENINGS WILLIAM SIGAL & ASSOCIATES, Corporate ferent lighting units covering all William Sigal and Associates is an archi Robert J. Alderdice Yen Liang phases of lighting will be on view, Richard Spronz J ohn W. Gallagher tectural, planning and engineering firm with engineering staff available with principal offices in San Juan and CANDIDATES for general and technical questions. offices in both St. Thomas and St. Croix, Information regarding the qualifica Highlighting the exposition will be U.S. Virgin Islands. tions of the following candidates for The firm would be interested in hiring membership will be considered confi six 2-hour long symposia on light ing by leading authorities in the architectural apprentices and draftsmen dential by the Admissions Committee: for summer employment, and would like field. Admission for the entire series Corporate young men who are eager and willing will be $10.00 or $2.00 for each to prove their abilities and gain exper John Frederick Edward M. Dweck B eidleman LeRoy Tuckett symposium. Tickets may be ob ience that will be valuable in their David Dambowic Ivan Eugene Zukovskyj further education and future work. William Barnett Keith Irwin Hibner tained at the office of the exposition, Gleckma n Richard C. Clark Applications should be addressed to David Brian S h oesmith John W . Hillman 310 Madison Ave., For invitations Edmund William Miss Virginia Gonzales, William Sigal & Stevens, Jr. contact Miss Carole Levy at MU 7- Associates, 1193 Ponce De Leon, Rio 6290. Piedras, Puerto Rico. Professional Associate Spon sor s : George J. Rehl John J . Andres and Gordon J. W ise Associate Sponsors: Howard Frank Itzkowitz Bernard Kessler and SAFE Richard Roth, Jr. Sponsor s: Roy Revere Thomson Michael G. Bobick and George E. Ra lph SPACE SAVING Sponsors: Joe Yoshiya Fuchida Howard H . Juster and Arthur H. Arms SELF

OLKO ENGINEERING INSTRUCTIVE Consultants - Designers Structural and Civil Engineering PLAYGROUNDS 500 FIFTH A VE. NYC BR 9-2822 Imaginative playscapes provide safe, stimulating fun for children from 18 months to SEVERUD • PERRONE - FISCHER 13 years. No supervision necessary. The children move, the equipment does not! Write for catalo1.

STURM· CONLIN - BANDEL Exclusive Agents New York City Cnnsu.lti.ng Engineers Reports - BuiJdjngs - Airports :::E»~~ furniture associates Special Structures PLAYGROUND CORP. OF AMERICA division of lighting associates, inc. . Structural Design - Supervision I 351 east 61st street, new york 21/pl 1-0575 Complete 1964 catalogue avail able from Blumcraft of Pittsburgh, 460 Melwood St., Pittsburgh 13, Pa.

LAFARGE AND TAFEL TO NEW YORK CHAPTER TO INCREASE DUES FINE ARTS FEDERATION In O(\tober of 1964, the Finance Committee recommended to the Executive The New York Chapter has named Committee that it was necessary to raise the dues in 1965-66 in order to L. Bancel La Farge and Edgar Tafel meet the demands of an expanding budget (1964-65). The Executive as representatives to the Fine Arts Co ttee, since that time, has devoted much study to other available Federation of New York. The Fed- · ns of raising funds for the Chapter. ei a Lion, of 14constituent ·organiza IL appears that ther-e.. is ;no-Single manner -in- which sufficient funds tions, representing 5600 members be obtained to balance our budget, save that of raising the dues. The active in the fine arts, endeavors to cutive Committee is making a continuing effort to increase the number foster and protect the artistic in of Sustaining Firm Memberships. This year 50 additional new firms were terests of the community. It also a ded, bringing the total to 144 firms. This has been a considerable help nominates persons for appointment b t will not balance the budget. to the Art Commission by the The services performed by the Chapter Office are continually expand MayoY and aids in the selection of ng. At present the staff has grown to include four assistants to help the the Mayor's panel of a rchitects. Executive Secretary in the discharge of her duties. Extensive evidence of our growth has occurred in the past few years. Growth in numbers of Mr. LaFarge, F.A.I.A., is a past requests from the public, growth in membership, and growth in participa president of the Chapter, Munici tion of community affairs, all result in increased expenses. We believe that pal Art Society and the Liturgical our growth is a healthy result of the Chapter's recent efforts in committee Arts Society. A partner in the firm activities, public relations, and other Chapter functions. of LaFarge & Morey, he is a mem The budget for the fiscal year of 1964-65 requires $30,000 for com ber of the Architectural Advisory mittee activities. The Executive Committee has been forced to curtail com Council to the New York Board of mittee activities this year. Even with this curtailment, we will have a Trade. He is an ·associate member deficit at the end of the fiscal year of approximately $7,000. of the National Academy of Design The existing by-laws permit the Executive Committee to recommend · and director and a member of the to the Chapter a raise in dues not to exceed 20 raof the present dues. After executive committee of the Amer due consideration, much discussion and some success in increasing the roll ican Arbitration Association. of Sustaining Firms, the Executive Committee, ·by the required majority vote, now recommends an increase which will raise the corporate dues Mr. Tafel, chairman of the Chap- .J rom $43 to $51 with corresponding raises for other categories of member ' .. ~ "k e on Aesthetics and ship~ 1 This recommendation will he submitted to ~the_ Chapter for approval .J iber of the architects' com- by majority vote at the annual Pre-Convention Meeting on April 29, 1965; 1-.~ for the design of Washing- the raise to be effective as of October 1, 1965 for the Chapter's fiscal year ton Square, he is architect for the 1965-66. Protestant Chapel at Kennedy In It is expected that this proposed increase in dues will yield to the ternational Airport, the multi Chapter approximately $10,000 which together with other efforts will award winning First Presbyterian enable the Committees to function more actively, increasing their activities Church School at Fifth A venue and in publications, exhibitions, meetings, etc. 12th Street and the Minisink Com The Executive Committee has made a comparison of Chapter dues munity Center in Harlem. A native across the nation and found that there are approximately twenty chapters ';New Yorker, Mr. Tafel studied at with higher dues. We believe that our Chapter Headquarters serves the N.Y.U. Prior to World War II he entire metropolitan area extremely well, and is, in fact, the unofficial host was apprenticed to Frank Lloyd to most European architects. The Chapter is a major support to the activi Wright for nine years. ties and facilities of the Architectural League which this year is receiving a special award from the Institute for its continued contribtuions to Other Chapter representatives architecture. to the Fine Arts Federation are On several occasions in the past year, the Executive Committee has Marcel Breuer, Philip Ives, Alfred been obliged to curtail the numbers of public meetings and even their Easton Poor and G. E. Kidder I See Table - Dues Increase Smith. CONTINUED ON PAGE 2 2

NEW YORK CHAPTER TO INCREASE DUES OCULUS CONTINUED FROM PAGE 1 VOL 37 - Number 7 locations due to budget limitations. As the Chapter is expanding and grow AMERICAN INSTITUTE OF ARCHITECTS ing, the need for adequate meeting space has increased. Each public meet NEW YORK CHAPTER ing involves increasing expenses, such as announcements, mailings, rentals, MARGOT A. HENKEL, Executive Secretary and/or presentations. We believe that the N. Y. Chapter should assume its 115 East 40th Street role of leadership in the community, and believe that this increase in dues New York, N. Y. 10016 will 1assist in this goal. MUrray Hill 9-7969 CONTINGENCY RESERVE FUND WILLIAM D. WILSON ...... President DAVID F. M. TODD •.•••...•.••..•.•...•••• Vice President The Chapter has basically a sound financial position. It is part of the by ELLIOT WILLENSKY ...... Secretary laws that 10 of the dues are deposited to a contingent reserve fund. The H. DICKSON McKENNA •.•.•...•.....•...... • Treasurer o/o Contingency Reserve Fund now is approximately $86,000. Income from BOARD OF EDITORS this fund reverts to the General Fund. Charles E. Thomsen, Chairman & Editor Neil Berzak Sheldon Licht HEADQUARTERS FUND John M. Dixon Alexander Sanko Georges M. Knafo Carlos R. Sanz The N. Y. Chapter, the largest in the country, became aware of its tenuous physical position when the building leased by the Architectural League EDITORIAL ADVISORY BOARD was sold to new owners in 1963 and there was a general fear that it would Jo E. Carroll Solomon Sheer Estelle Dodge Edgar Tafel be demolished. Since that time leases have been extended and we are presently on a two-year lease basis. The Executive Committee created a Headquarters Fund to which $5,000 per year from general funds have been added. This fund now totals $15,000, plus interest, and will be avail CENTRAL N. Y. CHAPTER able in the event the Headquarters Committee recommends appropriate _action. The Executive Committee, 1964-65, faced with a curtailed budget, A.I.A. SCHOLARSHIP did not hesitate to see that this fund should grow and proceeded to trans fer $5,000 to this account. If similar contributions can continue as well as The Central New York Chapter, other donations from the general membership toward this fund, the Chap A.I.A. has established a fund of ter will gain strength in its desire to find its truly unique position in rela $2,000.00 per academic year for a tionship to the New York Community. maximum of two years study lead ing to a masters degree in archi DUES INCREASES tecture or planning at an accredited The following is a breakdown of Annual Dues, to the American Insti School of Architecture in the tute of Architects, The New York Chapter A.I.A., and to the New York United States. Candidates must State Association of Architects, for Corporate, Professional and Associate hold residence in the Central New members: York Chapter area, and must pos sess or be a current candidate for 20 o/o Increase a Bachelor of Architecture or From: To equivalent in any school accredited National N. Y. Chapter N.Y.S.A.A. Total by the New York State Education Corporate Department. In addition he must be fully qualified for admission to 1st year: $10.00 28.00-33.00 9.00 62.00 graduate study at the institution 10.00 chosen. Application forms are registration available from Deans of Schools of 2nd year: 30.00 36.00-43.00 9.00 82.00 Architecture or corporate members 3rd year: 50.00 43.00-51.00 9.00 110.00 of the Central New York Chapter Professional Associate (Chapter affiliation only) A.I.A. Final selection will be made 1st year: 28.00-33.00 33.00 by the Central New York Chapter 2nd year: 36.00-43.00 43.00 A.I.A. Committee on Awards and 3rd year: 43.00-51.00 51.00 Scholarships. Selection will be based on the candidate's architec Associate (Chapter affiliation only) tural competence, educational back First five years: 18.00 (per yr.)-21.00 21.00 (per yr.) ground, extra curricular or com 6th year & thereafter 36.00-43.00 43.00 munity activities, leadership and Unassigned 10.00-12.00 12.00 need. The successful candidate will be known as the Central New York Additional Income from Proposed Raise Chapter A.I.A. Scholar. Completed Corporate-1st year $8,120 application forms will be accepted 2nd year 370 by the Committee on Awards and Professional Associates 70 Scholarships, 570 Cumberland Av Associates 1,440 enue, Syracuse, New York 13210, $10,000 on or before May 1, 1965. 3

by SAMUEL M. KURTZ, Chairman 1965 AWARD PROGRAM ARCHITECTS AND FEES Fees and Contracts Committee June 1 is the deadline for submis sion of entries to the Prestressed In a news item in the New York Times an Architect "sought to remove the Concrete Institute 1965 Awards air of mystery that has grown up around the fees charged by members of Program open to all registered the profession." This lifting of the "veil from fees" included statements architects and engineers practicing that-"architects are often reluctant to talk about their fees"; "because professionally in the U.S. and of this clients are unaware of the cost of producing a drawing or a blue Canada. Any kind or type of struc print"'; "a guide to ... fees ... prepared by b~ the A.I.A..... is rare~y ture using prestressed concrete followed"· that "the cost of producing one drawmg or blueprmt (SIC) is completed within the last three $1,600, a figure' that reflects only saloaries and overhead-and no profi t " ; years, or substanially completed by and that it is "the mystery about fees that has fostered a good deal of what May 31, 1965, may be entered. is bad in today's architecture." Chairman of the 1965 A wards The intent of this "revelation" is laudable; its effect in total terms of Jury will be Chapter member Max misinformation is unfortunate. The picture of the architect obtained from Abramovitz, F AIA. Other members this news item is that of a professional who is unable to convince his client will be AIA Pr esident Arthur G. of the value of his services and is thus obliged to accept low fees, give Odell, Jr., FAIA; Edward D. Dart, AIA, Chicago; Wallace L. Chad poorer services-and produce "catalog architecture." wick, Los Angeles, 1965 president The facts are that recommended minimum fee schedules have been of the American Society of Civil published annually by such organizations as the New York Society of Engineers; and Murray A. Wilson, Architects since 1912; and by the N. Y. Chapter of the A.I.A. at least 1since Salina, Kans., past president of the 1947. These two organizations alone represent about 3,000 architects in National Society of Professional the metropolitan New York City area. In 1952, and again in 1961 the Engin€ers. A.I.A. published ·a chart indicating that A.I.A. chapters in almost every Copies of the rules booklet for state from Alabama to Hawaii had a published fee schedule. In addition, the A wards Program are obtain many of these organizations published with the fee schedule a statement of able free from the Prestressed Con the architects services. Periodically, and often at least annually, many of crete Institute, 205 W. Wacker these organizations revised their fee schedules to conform to current Drive, Chicago, Illinois 60606. practices. Most fee schedules group buildings into four categories or types and FELLOWSHIPS AVAILABLE AT set fees on a sliding scale of a percentage of the "Cost of Construction." In 1960 the New York Chapter published a Statement of Services and BOGOTA CENTER pioneered a fee schedule which listed 73 building types ·and 21 rate sched A number of $1,000, three-month ules. The N. Y. Chapter Fees and Contracts Committee early in 1962 con research fell ow ships are available ducted a survey of its membership to evaluate this document. While the at the Inter-American Housing and results were gratifying in terms of the usefulness of the document to the Planning Center, Bogota, Colom membership, it was also clear that it needed revision to conform with bia, the Organization of American revised A.I.A. architect/owner agreements and with current practices. States has made known. The Committee decided that the Statement of Services should be Architectural students in their rewritten in non-contractual language, and that the Owners responsi fourth of fifth year of 'Study and bilities and obligations should be clarified and amplified. It was also felt post-graduate students completing that there appeared to be inconsistencies in building type categories and their first year of work in one of too many rate schedules; and that there was inference that if the cost of ':! i - ing fields are eligible : a project was great enough, the fee curve continued to descend indefinitely. Urban- and regional planning, so Study of these two phases of the document continued until the st·atement ciology or anthropology, public ad portion was completed and approved by the Executive Committee in ministration or law, engineering November 1964. Several additional Chapter surveys of the proposed fee and economics. schedule section were conducted. After several revisions based on sugges Application forms, which must tions received, it too was approved by the Executive Committee in March be submitted no later than April 1965. The survey of the new fee schedule in its final draft form indicated 30, and further information can be general approval and much commendation, and include: obtained from Roberto Pineda Gi raldo, field director, Inter-Ameri STATEMENT OF SERVICES can Housing and Planning Center, Rewritten to relate to current A.I.A. Owner/Architect agreements and to Apartado Aereo 6209, Bogota, Co be in simple language. lombia. THE RATE SCHEDULE Remarks by Edgar Tafel, Brother 1) The number of rate schedules have been reduced from 21to10. Cajetan J. B. Baumann, and G. E. Kidder Smith were the basis for 2) Apparent inconsistencies in rates applicable to building types have an article which appeared in the been eliminated. Herald Tribune of April 4 by Jo 3) Building types-not usually encountered, or vague in description have ann Price on changes and new aims been eliminated. Current and new building types have been added. in church architecture. CONTINUED ON NEXT PAGE 4

NYC ARCHITECTURAL ARCHITECTS AND FEES GUIDEBOOK CONTINUED FROM PAGE 3 Chapter members Dixon, White and Schedule of rates applies to the alphabetical list basically-and for Willensky have been appointed au general reference have been grouped in a separate list under each rate thor s of a guidebook to N.Y.C. Schedule. architecture, primarily for the A.I.A. Convention, 1967, but also 4) Rates have been adjusted to conform with suggestions received from purchasable by architectural surveys of chapter members and with current economic conditions. schools, libraries and individual Intended generally for private practice, they are also meant to serve architects. as a guide to governmental agencies. The proposed guidebook will be 5) Schedule of fees has been limited to $10,000,000. A general note covers planned and patterned somewhat costs above 10 Million Dollars. after the French Michelin guides. 6) A "limited ladder" (limited to cost between two rates) method for Possibly other contributions might basic fee adjustment has been suggested as prefer able to interpola be forthcoming towards its publi tion. cation and distribution. 7) Recommendation for Multiple of Direct Personnel Expense Rates, and definition of same has been added. COMMITTEE ASSIGNMENTS 8) Recommendations for rates for alterations ,and a definition of altera Chapter members who wish to serve tions has been added. on a committee for the 1965-1966 9) Recommendations for additional fee for construction let on cost plus academic year are urged to signify or separate contracts have been included. their preference of committee as signment on the registration blank 10) As many answers as possible to questions usually asked have been below. It is requested that only one included. selection be made from the commit In the past few year s the N. Y. Chapter's Fees and Contracts Committee, tees listed and that the form be Fees and Contracts Committee for N.Y.C. Schools, and Housing Fees and promptly mailed to the Chapter. Contracts Committee have been working with various public agencies The committees are towards more equitable fees ,and contracts. As recently as January 27, PROFESSIONAL 1965, the N ew York Tirnes published a news item to the effect that the SOCIETY Chapter has rejected the proposed increase in fees by the N. Y. City Hous Admissions Finance By-Laws Membership ing and Redevelopment Board "as totally inadequate." The N. Y. Chapter Chap ter H eadquarters also devoted the February 1965 issue of its publication the "OCULUS" to EDUCATION a full sc,ale exposure of its discussions with this agency, with a warning Advisory Lebrun Fellowship Brunner Scholarship Scholarship to architects on the financial dangers inherent in these programs. The Stewardson Student Chapter New York Society of Architects similarly advised its membership. The Fellowship Eq ual Opportunities N. Y. State Association of Architects and its Fees and Contracts Com PROFESSIONAL mittee has also taken a strong position regarding the low fee schedules PRACTICE Fees and Contracts Office Practice for .State financed housing and other projects, and passed four resolutions H ousing Fees Metropolitan on this subject at its annual convention in October 1964. These actions of and Contracts Builders Assn. Legislative Technical the N.Y.S.A.A., the N. Y. Chapter A.I.A., and the N. Y. Society of Archi ARCHITECTURAL teds hardly reflect a "reluctance to talk about fe es." DESIGN Aesth etics Housing It is hoped that the notoriously low and economically unf . i l~.o_,-f~..a;ic;0-- Hospitals and Health School schedules used by some governmental agencies will be influenced by the House Consulting Urban Design new fee schedule; and that architects will not undertake commissions for PUBLIC AFFAIRS Awards Oculus fees that can only result in fiscal insolvency. Convention 1967 Public Affairs Exhibits Publications The percentage fee system based on the cost of construction is perhaps Historical Buildings Speakers Bureau outmoded. It can lead to misunderstanding by clients and the general pub Meetings Visitors lic. The Architect is a professional, and he should be paid a professional fee. Unlike some other professionals, his work includes not only his advice Committee Registration 1965-66 and artistic talents: it requires a highly complicated technical and admini strative organization and a physical plant equipped for research, and pro NAME: ...... duction of drawings and documents (something more than "blueprints"). For this portion of his work he should be compensated on a basis of actual ADDRESS: ...... cost. His fee should be just that: a professional fee; and that should be established on the basis of the magnitude, and complexity of the services required, and on the basis of his talent ,and skill. This is not an unattainable dream, because standard A.I.A. contract forms for this purpose now exist, TELEPHONE: and are being used by an increasing number of architects who refuse to COMMITTEE: provide their services on any other basis. This is the solution to the "mystery" about fees, and all it needs is its ,acceptance by architects as the SIGNATURE: best professional basis for payment of their fees. Ultimately it should provide the only basis. 5

CHAPTER HOUSING SEMINAR: FANTASY AND REALITY

"Public housing in New York will other way can quality be achieved," build plazas such as those at Car not overcome its dismaying same he said. ver Houses and Jefferson Houses. ness, antiseptic qualities and cookie It should be considered an inherent cutter molds unless bold steps are Mr. Todd proposed th~t enabling part of the public housing program. taken to produce great projects legislation be utilized to its maxi He added that total design is hamp through planning experiments and mum, that site work budgets be in ered by laws such as the one for pilot programs. creased drastically to overcome a bidding development of shopping dreadful ft.aw in planning housing, facilities in public housing. "This is the only way we will and that the private sponsor be achieve quality of design," accord used and not negated. "There must "If real architectural quality of ing to David F. M. Todd, vice pres be a willingness to allow the spon~ design is to be found, it certainly ident of the New York Chapter sor maximum freedom so that new will not be found in the present con American Institute of Architects. forms and new solutions can be text of the city or state Mitchell Mr. Todd made his remarks at the found through the traditional role Lama programs." He called these housing design seminar sponsored of the private entrepreneur who is "timid programs" where the qual by the Chapter at its headquarters willing to take risks," he said. He ity of design is looked upon as a at 115 East 40th Street, late in also added that competitions might matter of "pretty pictures." March. serve a us_eful _pUX-pose but that Mr. Hillman said that "until a they will be not better than the few years ago housing for low-in Herman D. Hillman, Public Hous programs on which they are based. ing Administration's regional di come families was plain, standard rector for the eight-state north There are people in the city who ized strictly and minimally func eastern area, also took part in the care about achieving quality in ar tional. Too often in cities around program. He said that "good archi chitecture, Mr. Todd indicated. He the country, low-rent housing fa tectural design will never be at said that Mr. Hillman; Max Schrei cilities were designed that, instead tained in New York City until the ber, deputy director of design of of blending with the architectural patterns surrounding them, stuck consensus of the community de the New York Housing Authority; mands it." Samuel Ratensky, chief of the Hous out like sore thumbs creating a ing and Redevelopment Board's sense of pride rather neither in the Another participant, Richard Ra bureau of project development; and occupant nor in the community. vitch, vice president of the HRH Ira Robbins, vice chairman of the With the advent of Marie McGuire, Construction Corp., said that the New York City Housing Authority, as Commissioner, there evolved a new concept and spirit about the important things in achieving bet are asking questions about how to ter housing are "good site planning get quality in public housing and Government's role in improving the quality of American life and and a building plan that relates to are hoping for the right answers. advancing the cultural and aes the environment." Messrs. Schreiber and Ratensky thetic values of our environment." Mr. Todd contended that leaders also participated in the seminar. in the Housing Authority and Hous- "But they are stopped by the ma- He added that "the importance ing and Redevelopment Board must chinery that they must use-the of superior design to urban Amer be convinced that experiments and ~e~islati:re .limi ts.'an~ I_>Olitical real- ica cannot be minimized. Through pilot programs are essential to the ities. Withm their limits they have exploration of problems, evaluation utu~e of th-e-e-ity:- an t~--don~_§_ome _ g!'e_§.~ J;l~ings. ~o~ok at of solutions, improvement of com quality of design is more important Carver H~uses and~ eff er~son !f ouses munications e ween owner and than quantity "Where quantitative a1:1d consider t~e imagmat10n be- architect, we can achieve better values are first, where every addi- hm~ the,,'West ~ide Urban Renewal housing and better communities." tional dwelling unit that can be ProJect, he said. Mr. Ravitch stated that from a squeezed out of the available funds "We need to refine quality by ex building point of view "good archi is the criterion of good planning, ample. Common ·agreement on what tecture does not necessarily mean here is little chance for experimen quality is will not come either po more expensive construction costs. tation, for new techniques, for any litically or administratively until The builder should be selected at thing done other than by the book." there are some great examples to the same time the architect is point to that will in turn become chosen and picked on the basis of "If we agree that the present being able to work well with the quality of housing design is shock the standards rather than the ex ceptions. We are on our way to architect. When builder and archi ing, then we must agree that money tect work together from the start, for quality must be spent as an ward some of this quality in the plaz·as of Carver Houses and Jeff er the builder can be helpful to the essential investment," Mr. Todd architect in the development of stated. son Houses. These projects have shown one way of achieving an ap plans and such a relationship can "Plans must be drawn up in the proach to total design of urban help keep costs down," he said. full knowledge that they may have space," Mr. Todd stated. He said Norval C. White, chairman of to be scrapped, that the whole job that public housing should not have the Chapter's Housing Committee, may have to be started again. In no to go to foundations for money to presided at the seminar. 6

A NEW PROFESSIONAL: THE COPORATION ARCHITECT by BONNELL IRVINE, A.I.A.

Based on remarks made by the au One may agree that the corpora various locations as the need de thor at the American Marketing tion architect is as valid a category velops. Association construction seminar in as corporation lawyers, but wonder Negotiation is another special de Chicago on March 22. when it applies to a given company. mand on the staff architect. He has One measure is that the need can come to feel at home in the world be considered as a function of size. of the "lease back," the "build The staff architect with a com When enough sites are being con lease," space rentals, lease mainten mercial or industrial firm or simply sidered, when enough roofs are be ance clauses and "Exhibit A's." In a corpor ation architect is a some ing specified, when enough foot recent years some companies tend what new idea on our scene. How candles are falling on work benches to negotiate the "turn key job." ever, this development seems sq and desk tops you will need proper Here again architectural counsel is natural and reasonable that many repres'entation in these areas. When as fitting as legal counsel. feel sure it will become common enough vice presidents, directors, practice and that it will be good sales managers, office managers Our fourth architect's hat is the for the corporation and good for are playing planner, architect, in well known "hard hat" of the con architecture. Other related ideas terior designer, and sacrificing struction world, and with it firmly and terms that have recently come hours from their own jobs-then in place we turn to the corporation's to the fore include corporate image, there is a need for an architect. In building program. Here we have corporate identity and corporate time, an architectural department the architect's most pertinent re identity system. This phrasing may will be needed. sponsibility. The range of the build ing program can be far and wide. carry a whiff of Madison Avenue Architects come in all shapes and with it, but is valid in the context The far may be upwards of one sizes ; there are new ones and there hundred cities. The wide may in of the corporate client. Thus, we are veterans ; there are specialists might define corporate identity sys clude the manufacturing plant, and there are general practitioners. headquarters offices, branch facili tem as the organization of wordage What version is suited to the execu and objects into an identifiable ties and agencies. These company tive suite? What is special about the quarters are variously approached whole which represents the nature role of corporate architect? Gener of the corporation. A few of these sometimes with a view of abandon ally speaking, this architect should ment, another day with the thought elements are nomenclature: the be a Jack of All Trades. He will the names or initials for the corpo of refurbishing, and often with a wear a coat of many colors and a sparkling new construction project r ation and its divisions, logotype, good assortment of hats. Let us product styling, packaging, display in mind. Be it old, new or middle consider a few of these special de aged let us select some of the many methods, motor vehicle styling, and mands. of course, architecture, including facets of the building process. interior design. This system might The first is a yardstick not par Construction is our word of the finally be considered a means of ticularly known in architectural day, and one of the most sweeping communication. school. It is a matter of the archi words in anyone's lexicon. How Each part of the corporate iden tect bringing his talent and train ever, in the long grey line of the tity system has its unique part to ing to bear with a hard measure of construction world we include the play, and architecture is no excep the corporation's land and build company architect. He will be tion. Architecture's persistence and ings. The test being : will these counted upon to approve, inspect, its omnipresence may be neglected facilities increase the quality of our specify or select item after item, or favored, but it cannot as a rule product, the excellence of our ser from vapor barrier to five-ply roof be hidden. There it stands repre vice, and the margin of our profit? ing or concrete, be it pre-stressed, senting the corporation whether it Here is where Mr. Hardnose ap exposed, lightweight or slab on likes it or not. The story is told pears in hat number one. grade. When mechanical equipment with the help of good design or by is of the moment the phone may We have a second hat for our ring, the telegram may arrive, the default. It makes sense to make the corporation architect. This one is best of this architectur al bargain. specifications may be delivered and worn in the rarified air of corpora the architect is the clearing house Let us examine another particu tion policy making. The company's be it fluorescent lamps, exhaust lar quality architecture has as it nature and product would deter fans or ventilating. ceilings. communicates. Good architecture mine the extent of the architect's define the corporation public image. part, as to whether the corporation Finally there is site work and As it tells the story of a company should staff adequately to design these out-of-doors decisions which it offers a bonus not to be expected and specify its own buildings or can include drainage tiles, black of packaging or advertising. In limit its architectural staff and re top, seeding, pin oaks and privet. cluded in the "price of the dinner" tain outside architects for the bulk With that leafy green note may we are good working conditions, em of the design service it requires. conclude our little tour, from pre ployee productivity, and the staff Another good policy question is the stressed concrete to privet, of the loyalty that will flower if nurtured desirability or not of developing a architect's new profession: the by progressive management. prototype building for adaption to corporation architect. 7

COMING EVENTS

WELCOME NEW MEMBERS APRIL 29 A.I.A. Pre-Convention Luncheon The New York Chapter extends its Dining Room, Thursday, 12 :30 P.M. warmest welcome to the following new members: MAY 12 Housing Symposium Corporate Dining Room, Wednesday, 5 :30 P.M. Eric J. Pick David L. Samuels Norma n D . Larsen Robert J . K elle r MAY 18 Technical Committee Lecture Harold G. Young K arl Kaufma n David A . Yerkes William J . J acquette, Jr. Dining Room, Tuesday, 12 :30 P .M. Michael McCarthy John J. Gr osfeld H arry A. va n Dyke Joseph A. D' Amelio R ober to J. Gambach Lo-Yi C. Y. Chan JUNE 1 Hospitals & Health Seminar J ohn Yang Richard B ender J oh n P . Staten Dennis J urow Dining Room, Tuesday, 5 :15 P.M. CANDIDATES JUNE 2 ANNUAL LUNCHEON Information regar ding the qualifica Dining Room, Wednesday, 12 :30 P.M. tions of the following candidates for membership will be considered. confi JUNE 14-18 A.I.A. Convention dential by the Admissions Committee: Sheridan-Park Hotel, Washington, D.C. Corporate J ohn M. Colgan Melvin J . Grossgold J ose L. Colla zo Warren L. Schiffm a n WOMEN'S ARCHITECTURAL AUXILIARY Professional Associate Sponsor s: Ch a rles T heodor e Egli III C. Gates Beckwith & Leon S. Bar ton , J r .

TRANSPORTATION COURSE WANTED! HUBBY'S HOBBIES A short two-day course in Urban FOR EXHIBIT ON THE NIGHT OF MAY 19th Transportation Planning will be of f erred on May 10 and 11 by the AT THEW.A.A. SCHOLARSHIP AWARDS DINNER. Brooklyn Polytechnic Institute. PLEASE DELIVER TO 115 EAST 40th STREET, SPECIAL OFFER FROM NEW YORK, NO LATER THAN MAY 18th. THE A.I.A. JOURNAL T he Jour nal is now being offered, through June, at the special rate of OLKO ENGINEERING SEVERUD - PERRONE - FISCHER $2.50 per year to Professional As Consultants - D esigners STURM - CONLIN - BANDEL sociate and Associate members of Consul,ting Engineers this Chapter . Only those who are Structural and Civil Engineering Reports - Buildings - Airports new subscribers or whose subscr ip Special Structures tions have expired ·are eligible for 500 FIFTH A VE. NYC BR 9-2822 Structural Design - Supervision this special off er. Checks made payable to the A.I.A. Journal and the subscr iption blank below shoUTa- be mailed directly to : The Journal, A.I.A., 1375 New York Avenue, N.W., Washington 6, D.C. SAFE SPACE SAVINO NEW YORK CHAPTER, A.I.A.

NAME: ...... SELF

ADDRESS: ...... INSTRUCTIVE PLAYGROUNDS

Imaginative playscapes provide safe, stimulating fun for children from 18 months to Prof. Associate 13 years. No supervision necessary. The children move, the equipment does not! Write for catalog.

Associate M€mber ~ , . 'l;; . 9 f ~ · · . t ' :-: . · I : Exclu~ive Agents New York City New ... . Renewal ...... · ·., :·· \·: -~ :::11:»~~ furnitu.re ,as.sociates · ., PLAYGROUND CORP"OF ~MERICA d1v1~1on of ~1ghtmg . associates, inc. EXPIRATION DATE ...... 351 east 61~t street, new york 21/pl 1-0575 Complete 1964 catalogue avail able from Blumcraft of Pittsburgh, 460 Melwood St., Pittsburgh 13, Pa.