Caloundra Panthers AFL Club 2016 Sponsorship Prospectus Welcome to the Caloundra Australian Rules Football Club Inc.
Caloundra Football Club (CAFC) is a community based Australian Rules Football club, aiming to develop football for junior and senior players and provide opportunities for active participation for all members within a successful club environment. There are over 200 junior boys and girls and 80 senior players registered, with this number increasing each year as the AFL code grows stronger in Queensland.
CLUB BACKGROUND. Caloundra Australian Rules Football Club was founded in 1973 and Both the junior and senior divisions share the same passion for football played its rst three years of football at the now Caloundra Airport. and are committed to upholding the clubs values: In 1976, the Panthers moved to North Street where we now call home. Honesty - to do what we say we’ll do, on and o the park. The rst team from Caloundra was made up of an untraditional mix of Respect – for our team mates, coaches and coaching sta , umpires and Rugby League, Rugby Union and ex-Victorian players who just wanted other volunteers who help run our great game. to have a run on the weekend. By the late 1980’s, Caloundra were a force Sportsmanship - To play the game to win, but hard and fair, and to be reckoned with, winning back to back senior ags in 87 & 88, demonstrate good sportsmanship. Be modest in victory, gracious in defeat. 91 & 92 & 2010. Commitment – Put the e ort in and train the way we’ll play. There are no shortcuts. CAFC has played nals in junior, reserves and seniors the last few years Focus - To live by our team goal to “win the moment”. and are determined to go all the way in 2016!
2016 pg 1 Sponsorship Prospectus CLUB SUCCESS. VALUE PROPOSITION. There have been many original Caloundra players going on to make it in CAFC promotes the bene ts that improved health and tness can provide the highest level: players in their daily pursuits and the importance of team sport for personal Jason Millar Brisbane Bears development. We also believe that we are helping young men and women develop strong leadership, social and communication skills. Nathan Clarke Brisbane Lions Austin Lucy Essendon Bombers In order to uphold this ideal and build on our vision to be ‘the premier Chris Smith Fremantle Dockers Australian Rules Football club in the Sunshine Coast region of SE Qld, from a player, volunteer and community perspective’, CAFC is committed to forming Dan Dzufer Brisbane Lions partnerships with organisations and brands that embody similar values. Sam Reid Western Bulldogs & Greater Western Sydney Giants We would like to invite you to di erentiate your business from the rest by Ben Thompson Carlton Blues supporting CAFC, a close knit coast club. We strongly believe that through this Eric Hipwood Draft Pick No.14 by Brisbane Lions in 2016 AFL Draft proposal, we demonstrate that partnership with CAFC provides commercial & 2015 NEAFL player partners the following value and bene ts: Gareth Hunt 2015 U18 QLD State representative and nominated for the 2016 AFL Draft 4 x U14 juniors represented QLD at 2015 State Championships LEVERAGE. 5 x Senior players nominated for the Division 2 QLD State team CAFC Senior and Junior games and events bring a signi cant segment of Senior Coach Russell Evans Port Adelaide 6 – 60 year old market all together, in one place, at the one time. Sponsorship of CAFC provides our commercial partners with a highly leveraged way of exposing your brand and sampling your products to a high quality segment of the overall Sunshine Coast and North Brisbane market.
2016 pg 2 Sponsorship Prospectus ABILITY TO EXPERIENCE YOUR PRODUCT OR BRAND. VALUE PROPOSITION. Activation of a brand or product at CACF provides the target market with CAFC promotes the bene ts that improved health and tness can provide meaningful exposure and experience of that brand or product. players in their daily pursuits and the importance of team sport for personal Sponsoring CAFC and investing for two or more years in a row will development. We also believe that we are helping young men and women ensure that your brand or product will become synonymous with the develop strong leadership, social and communication skills. football, sport and community experience. In order to uphold this ideal and build on our vision to be ‘the premier Australian Rules Football club in the Sunshine Coast region of SE Qld, from a People aged 6-60 all in ONE place at ONE time player, volunteer and community perspective’, CAFC is committed to forming Targeted branding, sampling, sales and experiential marketing partnerships with organisations and brands that embody similar values. Enhance brand awareness and create brand advocacy We would like to invite you to di erentiate your business from the rest by In uence buying decisions and consumer behaviour supporting CAFC, a close knit coast club. We strongly believe that through this proposal, we demonstrate that partnership with CAFC provides commercial Engage directly with market by erecting displays at games and events partners the following value and bene ts:
Having access to such a large demographic makes them a very lucrative market. Supporters of AFL football are highly in uential opinion leaders LEVERAGE. amongst their respective peer groups. They are dynamic, they play sport, they participate in events and are actively engaged in social media. CAFC Senior and Junior games and events bring a signi cant segment of 6 – 60 year old market all together, in one place, at the one time. Ready-made database of currently 900 supporters Sponsorship of CAFC provides our commercial partners with a highly Market also includes women, single people, the elderly, married couples leveraged way of exposing your brand and sampling your products to a and a growing number of young families high quality segment of the overall Sunshine Coast and North Brisbane market.
ONE THOUSAND FACEBOOK FOLLOWERS 2016 pg 3 Sponsorship Prospectus SUITE OF AVAILABLE SPONSORSHIP BENEFITS. In addition to the following packages, we are able to tailor a sponsorship package to suit your speci c requirements. Online advertising and Direct Mail Marketing Campaigns. The Sponsor can leverage CAFC social media and website platforms to SPONSOR INVESTMENT OPPORTUNITIES. distribute targeted advertisements. Opportunity to extend your network and reach 900+ via our DMC. Increase your audience and market appeal through our monthly email campaigns. Advertisements can include click OPTION 1 Major Sponsor throughs direct to the sponsor’s website, o ering a new platform for unique visits. OPTION 2 Platinum Sponsor Experiential marketing. OPTION 3 Platinum Sponsor We will help to build your brand! Face-to-face brand activations at events are the most personal way to engage and increase brand awareness with a market. There will be weekly media exposure in both print and digital OPTION 4 Platinum Sponsor form and all sponsors will receive Facebook and Instagram posts, high impact branding on the CAFC website and logos on newsletters and OPTION 5 Gold Sponsor email campaigns. In addition there will be 4000+ sightings of your branding every week at the ground. This is across two weekly training OPTION 6 Players 300 Club sessions, two game days, extra functions held in the club room, pre-season training sessions, little athletics and passers-by. OPTION 7 Past Players Club
2016 pg 4 Sponsorship Prospectus SPONSOR BENEFITS
OPTION 1 Major Sponsor Advertising. Club Signage – entry fence Club Signage - entrance fence, clubroom bar and branding Be the rst to secure this prime advertising real estate! on playing group and supporters apparel. Display your logo and branding for everyone to see! Extend your business network $15,000.00 Signage along the front fence at the entrance to the clubrooms can be seen from the road ensuring that tra c will see your branding seven days a week Marketing. year round Integrated online marketing campaign across email, social media and Playing group and supporter’s apparel website for the duration of the sponsorship. 280 players will wear the apparel weekly to training, matches and away game functions Includes weekly content posts on CAFC Facebook and Instagram Visual brand awareness Web banner displayed on the CAFC home page Weekly media exposure – players are photographed and videoed before, Logo displayed on footer of CAFC website during and after games Sponsor information on our websites Sponsors page with link Images of players and supporters wearing the apparel will feature on Facebook, to sponsors own website Instagram, the website and monthly newsletter Logo and additional advertising content on monthly email Signage in clubroom bar area campaigns and newsletters with click through to sponsors website Logo displayed around the bar inside the club rooms High visual impact year round – club bar is used ve times a week during the Access to the CAFC database football season, excluding pre-season and the many private functions that are Right to use CAFC branding as part of a positive relationship held year round Right to use content captured at CAFC games and events CAFC TV - Brand logo and any feature advertising will play on the club room Invitation to erect displays at home games and events television on a slideshow at trainings, Friday night events and Saturday and Sunday game days Social. 20 x 30 second slides per hour Advertise specials, upcoming events, new products 2 x Club memberships for the duration of the sponsorship Live advertisements over the PA home game, during media conferences Last Man Standing ticket Invitation to our Home Game Sponsors Day and at functions Invitation to the Presentation Night Invitation the Annual Panthers Ball Sponsor will receive a club cap 2016 pg 5 Sponsorship Prospectus SPONSOR BENEFITS
OPTION 2 Plantinum Sponsor Advertising. Logo on and around the scoreboard – Year round brand exposure Signage on and around the scoreboard. Exclusive elevated position Flags with sponsors branding will be displayed at the top of the scoreboard on $7,500.00 game days Score board is videoed and photographed at each game and is uploaded onto Marketing. social media Integrated online marketing campaign across email, social media and CAFC TV - Brand logo and any feature advertising will play on the club room website for the duration of the sponsorship. television on a slideshow at trainings, Friday night events and Saturday and Includes weekly content posts on CAFC Facebook and Instagram Sunday game days Web banner displayed on the CAFC home page 10 x 30 second slides per hour Advertise specials, upcoming events, new products Logo displayed on footer of CAFC website Live advertisements over the PA home game, during media conferences and at functions Social. Logo on yers at games, events and functions Invitation to our Home Game Sponsors Day Invitation to the Presentation Night Last Man Standing ticket Sponsor will receive a club cap
2016 pg 6 Sponsorship Prospectus SPONSOR BENEFITS
OPTION 3 Plantinum Sponsor Advertising. Great way to build brand awareness Game Day tout - branding on team gazebo, ags, Exposure during home and away season matches windbreaker and coaching sta apparel. High visual impact $7,500.00 Weekly media exposure – coach and coaching sta will wear the apparel (shirts, jackets, caps) before, during and after games and interviews. They will be Marketing. interviewed standing in front of the branded ags by television and newspaper Integrated online marketing campaign across email, social media and reporters in front of the ags. website for the duration of the sponsorship. Exposure during home and away season matches – BONUS TV and Includes content posts on CAFC Facebook and Instagram newspaper publicity Sponsor information on the Sponsors page of the website with CAFC also has its own photographers and videographers who will then upload link to sponsors own website content to social media and the website Logo on email campaigns and newsletters with click through Visual brand awareness to sponsors website Images of game day tout products and coaching sta wearing the apparel will Right to use CAFC branding as part of a positive relationship feature on Facebook, Instagram, the website and monthly newsletter Right to use content captured at CAFC games and events CAFC TV - Brand logo and any feature advertising will play on the club room Invitation to erect displays at home games and events television on a slideshow at trainings, Friday night events and Saturday and Sunday game days 10 x 30 seconds slide per hour Social. Advertise specials, upcoming events, new products Invitation to our Home Game Sponsors Day Live advertisements over the PA home game, during media conferences and at functions Invitation to the Presentation Night Last Man Standing ticket Sponsor will receive a club cap 2016 pg 7 Sponsorship Prospectus SPONSOR BENEFITS
OPTION 4 Plantinum Sponsor Advertising. Great way to build brand awareness Goal post padding branding. Exposure during home and away season matches High visual impact $7,500.00 Weekly media exposure – goal posts will be videoed and photographed by local news Marketing. CAFC also has its own photographers and videographers who will then upload Integrated online marketing campaign across email, social media and content to social media and the website website for the duration of the sponsorship. CAFC TV - Brand logo and any feature advertising will play on the club room Includes content posts on CAFC Facebook and Instagram television on a slideshow at trainings, Friday night events and Saturday and Logo displayed on footer of CAFC website Sunday game days 10 x 30 seconds slide per hour Sponsor information on the Sponsors page of the website with link Advertise specials, upcoming events, new products to sponsors own website Logo on email campaigns and newsletters with click through to Live advertisements over the PA home game, during media conferences sponsors website and at functions Right to use CAFC branding as part of a positive relationship Right to use content captured at CAFC games and events Invitation to erect displays at home games and events Social.
Invitation to our Home Game Sponsors Day BRANDING Invitation to the Presentation Night Last Man Standing ticket YOUR Sponsor will receive a club cap 2016 pg 8 Sponsorship Prospectus SPONSOR BENEFITS
OPTION 5 Gold Sponsor Advertising. Extend your businesses network – year round advertising Fence signage around boundary. Prime advertising space Choose the location around the boundary for your organisation’s sign $1,000.00 to be displayed High visual impact Marketing. CAFC TV - Brand logo and any feature advertising will play on the club room Integrated online marketing campaign across email, social media and television on a slideshow at trainings, Friday night events and Saturday and website for the duration of the sponsorship. Sunday game days Includes content posts on CAFC Facebook and Instagram 5 x 30 seconds slide per hour Advertise specials, upcoming events, new products Logo displayed on footer of CAFC website Live advertisements over the PA home game, during media conferences Sponsor information on the Sponsors page of the website with link and at functions to sponsors own website Logo on email campaigns and newsletters with click through to sponsors website Right to use CAFC branding as part of a positive relationship Right to use content captured at CAFC games and events
Social. Invitation to our Home Game Sponsors Day Last Man Standing ticket Sponsor will receive a club cap
2016 pg 9 Sponsorship Prospectus SPONSOR BENEFITS
OPTION 6 Players 300 Club OPTION 7 Past Players Club 2016 is going to be a big year for CAFC! To add another layer to our great club we are hoping Join the CAFC 300 Club and receive the following to get past players back to the club. To support this exclusive membership rights. we invite all past players to join the Past Player’s Club. Come along and catch up with friends, old team mates and supporters to help get $300.00 CAFC BIGGER and BETTER in 2016!!
Social. 2016 Club membership $50.00 Invitation to our Home Game 300 Club Day Last man standing ticket Social. Invitation to the Annual Panthers Ball Invitation to our Home Game Past Players Club Day Members will receive a club polo shirt and cap Members will receive a club cap
2016 pg 10 Sponsorship Prospectus What does your sponsorship mean? Making it work for you. CAFC is a non-pro t organisation that relies heavily on the support of CAFC will implement your sponsorship and provide you with the local businesses, players, parents and fundraising for the much needed assurance that all promises are being delivered to the correct area resources to continue to exist and grow into the future. through the governance of the committee board. All sponsorship funding is directly invested back into the following areas: We understand your corporate objective and will work with you to New equipment for the senior and junior teams develop your proposition. Development of future stars We will also: Development of young leaders across all junior and senior squads Provide you with a monthly report advising of key marketing statistics and level of exposure that has been generated Coaching and development Provide you with database updates Rehabilitation and player welfare – including rst aid and training Provide you with strong social media exposure Future planning Provide you with an end of year summary General operating costs Identify prospects that will be attracted to your proposition Building good communities and social capital Service and manage your sponsorship Measure the e ectiveness of your sponsorship Maintain a positive and resourceful state throughout the process Attract supporters to games
There will be one person nominated to be responsible for governance, one for the implementation of strategies, one for marketing and social media and one for advertising. We look forward to introducing you to the committee and the sponsor board at a welcome function.
2016 pg 11 Sponsorship Prospectus Critical dates. Opportunity Summary. We believe that considering the size of our club, our supporters, opposition players from Gympie to North Brisbane and additional function numbers, sponsorship of Caloundra Panthers Football Club 31st January 2016 is a noteworthy venture. Agreement signed Bene ts. 1. Raise your pro le by showing your support for sport on the 15th February 2016 Sunshine Coast 2. Reinforce your credentials as community focused on the Deposit paid Sunshine Coast 3. Reach thousands across a broad demographic year round 4. Positive PR - Publicise your activities and promote your company 1st March or brand Balance paid 5. Reinforce relationships with existing clients and develop new contacts
Con rm early – maximise your exposure – early con rmation of your participation will ensure a higher level of exposure. An extensive promotional campaign including email broadcasts and web presence will be implemented as soon as sponsorship is con rmed. Sponsporship Prospectus LAYOUT & DESIGN FOR ALL OF YOUR ADVERTISING We sincerely welcome you to consider a level of sponsorship to suit & SIGNAGE DESIGN you and your business. contact Bordo @ bordoline design on 0414 861 761 On behalf of the Panthers, thank you for your interest in our email: [email protected] club and our great game.
Kind Regards 2016 pg 12 GO PANTHERS! Sponsorship Prospectus