Digital Advertising Guidelines Ad Format Dimensions desktop mobile app Pre-roll 16:9 or 4:3 ✔ ✔ ✔ Leaderboard 728x90 ✔ ✘ ✘ Billboard 970x250 ✔ ✘ ✘ Medium Rectangle 300x250 ✔ ✔ ✔ Halfpage 300x600 ✔ ✘ ✘ Mobile Banner 320x50 ✘ ✔ ✘ Skins See the specs ✔ ✘ ✘ Streaming Medium Rectangle 300x250 ✔ ✔ ✘
Click to get the full specs
2 Short Form Pre-roll video 1/3
VIACOM HOSTED VIDEO IN STREAM AD IV. IMPORTANT NOTES GENERAL TO VIACOMCBS HOSTED ASSETS Dimensions Slates Minimum resolution of 640x380 Video must be submitted without leaders • "Fourth-party" wrapping of any billing pixel is brand’s advertisement should stand alone and or 640x480 (i.e leaders, slates, countdowns). not allowed. represent one commercial. No Black bars Duration • All tags must be SSL compliant. Client must • Metrics provided to advertisers: Impressions, Frame Rate Viacom Accepts a variety of length provide https tags and assets (instead of http) Clicks, Completion Rate, Time Spent Viewing and CTR. Frame Rate: 25 creatives, standards include • Max creatives: 10 :5, :10, :15, :30 Color Space: 4:2:2 • ViacomCBS cannot accept two :15 second Constant frame rate only Audio spots from the same or different brand(s) to form a :30 second commercial. Each Remove any pull-down added for broadcast 2 Channels only, AAC Codec, 192 KBPS minimum, 16 or 24 bit only, 48 kHz Please make content progressive using Sample Rate. adaptive de-interlace with no frame VI. GENERAL NOTES blending. Audio Loudness Average: -24 LUFS +/- 2 LUFS based on ATSC A/85 Measurement Tracking Available Ad validation Codec(s) standard. ViacomCBS is able to run the full host of IAB • Blocking of video delivery is strictly tracking metrics. Including but not limited to: prohibited by ViacomCBS Available on MP4 (H.264 High Profile) Max Peak: Should be between -8db and Apple prores 422 or Apple prores 422HQ -10db never to exceed -6db. • Impression • 1x1 tracking tags are accepted for monitoring Interlaced video is not accepted. • Quartile Tracking: 25%, 50%, 75%, 100% only (No Java Script) Time line Video Bit Rate 3-5 business days traffic and testing lead- • Clicks • Viewability can only be tracked via Vendor Bitrate 512 kbps integration and is desktop only time from the receipt of the final asset. • Mute/Un-mute (to accommodate mobile devices) • Full screen • 1x1 tracking of viewability available. Measured Min Size via Google, based on MRC definition (50% No minimum as long as asset meets pixels for 2 consecutive seconds) resolution and bit rate requirements
Max Size CONTACTS 4 MB Questions about this opportunity Technical questions about your creative Please contact your ViacomCBS representative. email: [email protected]
LINKS
ViacomCBS Hosted Video In Stream Ad
3 Short Form Pre-roll video 2/3
THIRD PARTY VAST SPECIFICATIONS Aspect ratio Format 16:9 or 4:3 Video will auto-scale correctly Frame Rate: 25 Constant frame rate only Codec * Please note the following specs are NOT allowed: No de-interlacing with no frame blending Video dimensions other than 640x480 or 640x360 Remove any pull-down added for broadcast Codec: ON2 VP6 SORENSEN Spark WMV Audio Format ".WMV * " Codec: AAC Format ".MPG * " Output channel: Stereo Frequency: 48 kHz Duration ViacomCBS accepts a variety of length creatives, Audio loudness average: -24 LUFS +/- 2 LUFS based on standards include ATSC A/85 Measurement standard. :5, :10, :15, :30. Max peak: Should be between -8db and -10db never to Any tag submitted must contain creative of all the same exceed -6db. Available on length. For example, if a tag contains a :15, it must only contain a :15, but can rotate up to 10 creatives. If 30s are part of the creative rotation, they must be submitted in a second tag, that only contains 30 second creative (Max rotation of 10).
4 Short Form Pre-roll video 3/3
VPAID ASSETS (DESKTOP ONLY) TRACKING
Bit rate Codecs accepted Min dimensions Max file size Use cases Tracking available Ad validation ViacomCBS is able to run the full host of Blocking of video delivery is strictly 640x360 or Custom creative 512 kbps JavaScript only 4mb IAB tracking metrics, including but not prohibited by ViacomCBS. 640x480 development limited to: 1 x 1 tracking tags are accepted for Audio – mp4 asset only. • Impressions monitoring only (No JavaScript). 2 Channels only, AAC Codec, 192 KBPS minimum,16 or 24 bit only, 48 kHz Sample Rate. • Quartile Tracking: Viewability can only be tracked via 25%, 50%, 75%, 100% Vendor integration and is desktop only. Audio Loudness Average: -24 LUFS +/- 2 LUFS based on ATSC A/85 Measurement standard. • Clicks 1 x 1 tracking of viewability available. Max Peak: Should be between -8db and -10db never to exceed -6db. Measured via Google, based on MRC • Mute/Un-mute definition (50% pixels for 2 consecutive IMPORTANT NOTES SPECIFIC TO VPAID • Full screen seconds). VPAID assets are only available for use in the desktop environment. SUBMISSION / DEADLINES ViacomCBS only accepts JavaScript for VPAID asset. Flash assets are not supported. Submission instructions Deadlines Available on Please submit the VAST tag via e-mail to ViacomCBS requires that all creative IMPORTANT NOTES GENERAL your ViacomCBS representative. be submitted 3-5 business days prior to TO THIRD PARTY SERVED ASSETS launch date. VAST 3.0 and VAST 2.0 are supported; VAST 1.1 is not supported. "Fourth-party" wrapping of a VAST tag or any billing pixel within it, is not allowed. All tags must be SSL compliant. Client must provide https tags and assets (instead of http). Ad server Creative ID required in VAST XML. Creatives in rotation should be limited to a max of 10.
5 Long Form Pre-roll Video 1/3
VIACOM HOSTED VIDEO IN STREAM AD IV. IMPORTANT NOTES GENERAL TO VIACOMCBS HOSTED ASSETS Dimensions Slates Minimum resolution of 1280x720 Video must be submitted without leaders • "Fourth-party" wrapping of any billing pixel is brand’s advertisement should stand alone and No Black bars (i.e leaders, slates, countdowns). not allowed. represent one commercial. Frame Rate Duration • All tags must be SSL compliant. Client must • Metrics provided to advertisers: Impressions, Frame Rate: 25 ViacomCBS Accepts a variety of length provide https tags and assets (instead of http) Clicks, Completion Rate, Time Spent Viewing creatives, standards include :15, :30. and CTR. Color Space: 4:2:2 • Max creatives: 10 Any odd length creative, please contact Constant frame rate only • ViacomCBS cannot accept two :15 second your ViacomCBS Sales Representative. spots from the same or different brand(s) Remove any pull-down added for broadcast *Anything longer than a :30 can only run to form a :30 second commercial. Each Please make content progressive using in midroll inventory. adaptive de-interlace with no frame blending. VI. GENERAL NOTES Audio Codec(s) 2 Channels only, AAC Codec, 192 KBPS Tracking Available Ad validation MOV (H.264 High Profile) minimum, 16 or 24 bit only, 48 kHz ViacomCBS is able to run the full host of IAB • Blocking of video delivery is strictly Available on Apple prores 422 or Apple prores 422HQ Sample Rate. tracking metrics. Including but not limited to: prohibited by ViacomCBS Interlaced video is not accepted. • Impression Audio Loudness Average: -24 LUFS +/- 2 • 1x1 tracking tags are accepted for monitoring only (No Java Script) Video Bit Rate LUFS based on ATSC A/85 Measurement • Quartile Tracking: 25%, 50%, 75%, 100% Constant Bit Rate 15-30 Mbps standard. • Clicks • Viewability can only be tracked via Vendor integration and is desktop only Max Peak: Should be between -8db and • Mute/Un-mute -10db never to exceed -6db. Min Size • Full screen • 1x1 tracking of viewability available. Measured via Google, based on MRC definition (50% No minimum as long as asset meets Time line pixels for 2 consecutive seconds) resolution and bit rate requirements 3-5 business days traffic and testing leadtime from the receipt of the final asset. Max Size 10 GB CONTACTS Questions about this opportunity Technical questions about your creative Please contact your ViacomCBS representative. email: [email protected]
LINKS
ViacomCBS Hosted Video
6 Long Form Pre-roll Video 2/3
THIRD PARTY ALL ASSETS BELOW ARE REQUIRED VAST SPECIFICATIONS TO BE PRESENT IN THE VAST TAG
Aspect ratio Format Bit rate Codecs accepted Min dimensions Max file size Use cases 16:9 Video will auto-scale correctly Frame Rate: 25 H.264 Mezzanine File Codec Constant frame rate only 15–30 Mbps (High profile) 1920x1080 1.7 GB Required for SSAI Mezzanine File - .mov Environments No de-interlacing with (H.264 High Profile) High no frame blending :15 – 4.5MB 2,100 kbps H.264 1024x576 bandwidth mp4 (high profile) +/- 50 kbps (High profile) :30 – 9MB Remove any pull-down users webm (VP8 or VP9) added for broadcast Standard asset :15 – 3.5MB 1,500 kbps H.264 960x540 for most users Duration Audio +/- 50 kbps (High profile) :30 – 7MB Network 10 accepts a variety of length Mezzanine file: 2 Channels only, AAC and pre roll creatives, standards include :6*, :15, :30. Codec, 192 KBPS minimum, 16 or 24 bit Low :15 – 1MB only, 48 kHz Sample Rate. 750 kbps H.264 768x432 bandwidth Any tag submitted must contain creative +/- 50 kbps (High profile) :30 – 2MB of all the same length. mp4 assets: 2 Channels only, AAC Codec, users 192 KBPS minimum, 16 or 24 bit only, 48 Available on For example, if a tag contains a :15, it High kHz Sample Rate. :15 – 4.5MB 375 kbps H.264 640x360 bandwidth must only contain a :15, but can rotate +/- 50 kbps (High profile) :30 – 9MB up to 10 creatives. If 30s are part of the webm assets: 2 Channels only, VP8 or users creative rotation, they must be submitted VP9 Codec, 128 KBPS minimum, 16 bit, 48 Older Browser in a second tag, that only contains 30 kHz Sample Rate. :15 – 4MB 2,000 kbps WebM 1920x1080 Versions, high second creative (Max rotation of 10). +/- 50 kbps (VP8 or VP9) :30 – 8MB Audio loudness average: -24 LUFS +/- 2 bandwidth *6 sec assets are only available for LUFS based on ATSC A/85 Measurement pre-roll inventory. standard. :15 – 2MB Older Browser 700 kbps WebM 854x480 (VP8 or VP9) Versions *Assets longer than :30 are only available Max peak: Should be between -8db and +/- 50 kbps :30 – 4MB for mid-roll inventory. -10db never to exceed -6db. Older Browser :15 – 1MB 360 kbps WebM 640x360 Versions, low +/- 50 kbps (VP8 or VP9) :30 – 2MB bandwidth
7 Long Form Pre-roll Video 3/3
VPAID ASSETS (DESKTOP ONLY) TRACKING
Bit rate Codecs accepted Min dimensions Max file size Use cases Tracking available Ad validation ViacomCBS is able to run the full host of Blocking of video delivery is strictly :15 – 2MB Custom creative 700 kbps JavaScript only 854x480 IAB tracking metrics, including but not prohibited by ViacomCBS. +/- 50 kbps :30 – 4MB development limited to: 1 x 1 tracking tags are accepted for Audio – mp4 asset only. • Impressions monitoring only (No JavaScript). 2 Channels only, AAC Codec, 192 KBPS minimum,16 or 24 bit only, 48 kHz Sample Rate. • Quartile Tracking: Viewability can only be tracked via 25%, 50%, 75%, 100% Vendor integration and is desktop only. Audio Loudness Average: -24 LUFS +/- 2 LUFS based on ATSC A/85 Measurement standard. • Clicks 1 x 1 tracking of viewability available. Max Peak: Should be between -8db and -10db never to exceed -6db. Measured via Google, based on MRC • Mute/Un-mute definition (50% pixels for 2 consecutive IMPORTANT NOTES SPECIFIC TO VPAID • Full screen seconds). VPAID assets are only available for use in the desktop environment. SUBMISSION / DEADLINES ViacomCBS only accepts JavaScript for VPAID asset. Flash assets are not supported. Submission instructions Deadlines Available on Please submit the VAST tag via e-mail ViacomCBS requires that all creative IMPORTANT NOTES GENERAL to your ViacomCBS representative. be submitted 3-5 business days prior TO THIRD PARTY SERVED ASSETS to launch date. VAST 3.0 and VAST 2.0 are supported; VAST 1.1 is not supported. "Fourth-party" wrapping of a VAST tag or any billing pixel within it, is not allowed. All tags must be SSL compliant. Client must provide https tags and assets (instead of http). Ad server Creative ID required in VAST XML. Creatives in rotation should be limited to a max of 10. Max file weight for odd length creative should follow sizing pattern based on the :15, :30 durations listed.
8 Standard Desktop Display
FIRST PARTY AD BANNER SUBMISSION LEAD-TIME AND DELIVERY
Asset Dimensions Max File SIze File Format Timeline Creative must be provided a least 3 working days prior to campaign Mrec 300(w) x 250(h) px 80KB JPG, GIF, PNG commencement. Late submissions
Halfpage 300(w) x 600(h) px 80KB JPG, GIF, PNG Any late units may delay launch or affect total campaign delivery. Further notes Files related to alcohol, wagering, competitions and promotions, Leaderboard 728(w) x 90(h) px 80KB JPG, GIF, PNG pharmaceuticals or any material damaging the user experience will be subject to additional review by ViacomCBS.
THIRD PARTY AD BANNER
All rich media banners must be third party served Available on
Accepted third party vendors DoubleClick, Sizmek and Bonzai. All scripts must be secure and any tags received from vendors not approved by ViacomCBS may delay creative approval and overall campaign start.
1. Max animation time of 15 seconds 2. No continuous looping permitted 3. We can accept a single 3rd party impression tag, and a single click tracking tag for each creative size. 4. We do not allow Forth party “blocking” tags.
9 Standard Mobile Banner
FIRST PARTY AD BANNER SUBMISSION LEAD-TIME AND DELIVERY
Asset Dimensions Max File SIze File Format Timeline Creative must be provided a least 3 working days prior to campaign Mrec 300(w) x 250(h) px 80KB JPG, GIF, PNG commencement. Late submissions Mobile 320(w) x 50(h) px 80KB JPG, GIF, PNG Any late units may delay launch or affect total campaign delivery. Leaderboard Further notes Files related to alcohol, wagering, competitions and promotions, THIRD PARTY AD BANNER pharmaceuticals or any material damaging the user experience will be subject to additional review by ViacomCBS. All rich media banners must be third party served
Accepted third party vendors DoubleClick, Sizmek and Bonzai. All scripts must be secure and Available on any tags received from vendors not approved by Network 10 may delay creative approval and overall campaign start. 1. Max animation time of 15 seconds 2. No continuous looping permitted 3. We can accept a single 3rd party impression tag, and a single click tracking tag for each creative size. 4. We do not allow Forth party “blocking” tags.
10 Nickelodeon & Nickelodeon Junior Skins
DIMENSIONS SUBMISSION LEAD-TIME AND DELIVERY
The ad can only be served by ViacomCBS. Timeline Canvas: 1920(w) x 970(h)px Creative must be provided a least 3-5 working days prior to Dimension Skins: 277(w) x 970(h) px (left) and 277(w) x 970(h) px (right) campaign commencement. Publisher content space: 1366 px Late submissions File Format: JPG, PNG Any late units may delay launch or affect total campaign delivery. Max File Size: 100 Kb Safe Zone Messaging 136x700 px Further notes Additional Instructions: Files related to alcohol, wagering, competitions and promotions, pharmaceuticals or any material damaging the user experience will 1. The creative should be designed in a way that the background be subject to additional review by ViacomCBS. should fill the whole 1920x970 px area. ** Skins are designed for optimal viewing on Desktop ** 2. Please provide Hex colour of the background. 3. It is recommended to include a Fade to Transparent gradient 10px from the edge of side/bottom of the skins DESIGN TEMPLATES Available on 4. We can accept a single 3rd party impression tag, and a single Standard Screens click tracking tag for each creative size. Wide Screens 5. Cannot be Third Party Served 6. On the canvas, by default, the publisher content space is 1366 Pixels. Ad content within this space will not be shown on the ad. Please keep this space as white. 7. The final skin should be exported as a single image (1920x97 px)
11 MTV Skins
Skin Template Example:
1. Width viewable content area (px) 2. Width gutter standard screen - left/right (px) 3. Width gutter wide screen - left / right (px) 4. Height viewable gutter (px) 5. Leaderboard Left width space (px) 6. Leaderboard Right width space (px) 7. Height top nav area (px) Gutter Width – if left and right gutter width are different dimensions please include in format as follows – left / right
DIMENSIONS ADDITIONAL INSTRUCTIONS: Available on The ad can only be served by ViacomCBS. 1. The creative should be designed in a way that the background Based on: takeover mode active, standard viewport width 1280px, should fill the whole 1416x720 px area. wide viewport width 1366px, viewport height 720px, leaderboard 2. Please provide Hex colour of the background. size 728x90px. The height of the navigation area is 80px. Leaderboard will be displayed in the top nav. 3. It is recommended to include a Fade to Transparent gradient 10px from the edge of side/bottom of the skins 1. Width viewable content area (px): Standard 980px, 1230px- 1300px for wide screens 4. We can accept a single 3rd party impression tag, and a single click tracking tag for each creative size. 2. Width gutter standard screen - left/right (px): 150px 5. Cannot be Third Party Served 3. Width gutter wide screen - left / right (px): 68px 6. On the canvas, by default, the publisher content space is 4. Height viewable gutter (px): 720px Standard 980px, 1230px-1300px for wide screens. Ad content 5. Leaderboard Left width space (px): 276px within this space will not be shown on the ad. Please keep this space as white. 6. Leaderboard Right width space (px): 276px 7. Height top nav area (px): 310px DESIGN TEMPLATES File Format: JPG, PNG Max File Size: 100 Kb Standard Screens Wide Screens
12 Comedy Central Skins
Skin Template Example: 1. Width viewable content area (px) 2. Width gutter standard screen - left/right (px) 3. Width gutter wide screen - left / right (px) 4. Height viewable gutter (px) 5. Leaderboard Left width space (px) 6. Leaderboard Right width space (px) 7. Height top nav area (px) Gutter Width – if left and right gutter width are different dimensions please include in format as follows – left / right
DIMENSIONS ADDITIONAL INSTRUCTIONS: Available on The ad can only be served by ViacomCBS. 1. The creative should be designed in a way that the background Based on: takeover mode active, standard viewport width 1280px, should fill the whole 1416x720 px area. wide viewport width 1366px, viewport height 720px, leaderboard 2. Please provide Hex colour of the background. size 728x90px. The height of the navigation area is 80px. Leaderboard will be displayed in the top nav. 3. It is recommended to include a Fade to Transparent gradient 10px from the edge of side/bottom of the skins 1. Width viewable content area (px): Standard 980px, 1230px for wide screens 4. We can accept a single 3rd party impression tag, and a single click tracking tag for each creative size. 2. Width gutter standard screen - left/right (px): 150px 5. Cannot be Third Party Served 3. Width gutter wide screen - left / right (px): 68px 6. On the canvas, by default, the publisher content space is Standard 4. Height viewable gutter (px): 720px 980px, 1230px for wide screens. Ad content within this space will 5. Leaderboard Left width space (px): 276px not be shown on the ad. Please keep this space as white. 6. Leaderboard Right width space (px): 276px 7. The final skin should be exported as a single image 1280x720px area (Standard Screens) 1666x720 px (Wide Screens). 7. Height top nav area (px): 80px File Format: JPG, PNG DESIGN TEMPLATES Max File Size: 100 Kb Standard Screens Wide Screens
13 Billboard
DIMENSIONS SUBMISSION LEAD-TIME AND DELIVERY
Asset Dimensions Max File SIze File Format Timeline Creative must be provided a least 5 working days prior to campaign Billboard 970(w) x 250(h) px 100KB JPG, GIF, PNG commencement. Late submissions Any late units may delay launch or affect total campaign delivery. THIRD PARTY AD BANNER Further notes All rich media banners must be third party served Files related to alcohol, wagering, competitions and promotions, pharmaceuticals or any material damaging the user experience will Accepted third party vendors be subject to additional review by ViacomCBS. DoubleClick, Sizmek and Bonzai. All scripts must be secure and any tags received from vendors not approved by ViacomCBS may delay creative approval and overall campaign start. 1. Max animation time of 15 seconds Available on 2. No continuous looping permitted 3. We can accept a single 3rd party impression tag, and a single click tracking tag for each creative size. 4. We do not allow Forth party “blocking” tags.
14 Streaming MREC
DIMENSIONS SUBMISSION LEAD-TIME AND DELIVERY
300x250 Timeline Creative must be provided a least 5 working days prior to campaign THIRD PARTY AD BANNER commencement. Late submissions All rich media banners must be third party served Any late units may delay launch or affect total campaign delivery. Further notes Accepted third party vendors Files related to alcohol, wagering, competitions and promotions, DoubleClick, Sizmek and Bonzai. All scripts must be secure and pharmaceuticals or any material damaging the user experience will any tags received from vendors not approved by Network 10 may be subject to additional review by Network 10. delay creative approval and overall campaign start.
Format Backup image file size See accepted third-party vendor 80 KB Available on Max file – Shared library files Max polite load file size (video) 100 KB 1 MB
Max animation length (video) Frame rate 30 seconds 24 FPS (Frames-per-second) Autoplay Max user initiated (video) Yes 10 MB (only when under 1 MB polite load) (when clicked on Play)
Video controls Audio Must include; Play, Pause Must be user initiated and and Mute options default ‘mute’
Audio volume (video) Audio bit rate/format (video) -24 LKFS (+/- 2.0 dB) 256 kbps, 48 kHz, Peak levels cannot exceed -6 dB 2 Channel 24 bit CBR
15 ViacomCBS’s digital advertising specifications All formats of advertising are subject to • HTML5 Rich Media creative If you opt to replace a creative or add new No strobing effects or rapid animation apply to all of ViacomCBS’s online platforms approval and ViacomCBS reserves the right to creative for rotation on LIVE tags, please notify permitted. • Large volumes of standard banners (10+ or more) and are in accordance with the IAB’s request changes to content and/or execution of your ViacomCBS representative for QC and If you opt to replace a creative or add new Australian guidelines. For any bespoke or any creative. • Solus eDMs which are formatted in HTML approval before deploying. creative for rotation on LIVE tags, please notify integrated advertising details, please contact Note: ViacomCBS reserves the right to request Complex Creative – 10 business days CPU must have a max 20% load. Any ads your ViacomCBS representative for QC and your campaign manager. changes to content and/or implementation • Bespoke sponsored hubs submitted which cause excessive CPU load or approval before deploying. following testing if the above is not adhered to. hinder user experience will not be accepted. Please refer to ViacomCBS’s Ad Matrix to see Specifically, ViacomCBS reserves the right to • Please note the above creative lead times Acceptance Policy Please refer to Network 10’s Ad Matrix to see where each ad unit can run. remove or reject any material which: commence from receipt of all required creative where each ad unit can run. ViacomCBS reserves the right to reject or that is correct to spec. • Is misleading, false or illegal and does not request revision to any creative which is deemed Additional Info comply with state and national regulations; • All rich media ads are required to be served via Pre-roll Ad Rules unsuitable, does not meet our specifications, a 3rd party. This ad unit can only be 3rd party served. or adversely affects site performance, other ad • Contains but is not limited to sensationalised Pre-roll video can be either ViacomCBS 1st party placements or user experience violence, crime or vulgar activity; • ViacomCBS accepts most 3rd party ad Audio must be user initiated and default ‘mute’ site served or 3rd party served. servers; please consult with your ViacomCBS Video must include; Play, Pause and Mute Flash based creative is not accepted by All ads must be approved by ViacomCBS before • Promotes stereotypes based on gender, race, representative for confirmation. publication. If you are developing a creative that sexuality or religion; options ViacomCBS you are concerned may not meet our standards, • 3rd party creative must be live when submitted • Is provocative in nature and upsetting to the Creative must not include any transparent We recommend a minimum of three creative please contact your sales representative to to allow adequate testing site audience or channel partner; elements executions to be running simultaneously for each discuss. • Failure to provide creative within these advertiser. This requirement preserves the user • Negatively impacts the intellectual property CPU must have a max 20% load. Any ads turnaround times may delay campaign start experience and the effectiveness of the ads. ViacomCBS 10 cannot include alcohol advertising submitted which cause excessive CPU load or and equity of the wider ViacomCBS; times • All rich media ads are subject to testing or other content relating to alcohol within hinder user experience will not be accepted. When LIVE: If you opt to replace a creative or add Advertisers have a responsibility to observe and approval of ViacomCBS episodes (or on the same webpage) of Jersey new creative for rotation on LIVE tags, please our network policies and provide transparency Shore or in any other ViacomCBS program. The following 3rd Party Ad Servers are notify your ViacomCBS representative for QC and towards our ad specifications and timelines. Privacy and Standards Advertising must comply accepted: Rich Media Ad Rules approval before deploying. with Australian privacy laws and internet industry • Doubleclick Rich Media ad units must be 3rd party served. Before LIVE: If you have already decided to set advertising standards. For example, the use of Cancellation Deadlines • Atlas All creative is to include a valid clickthrough that multiple video creative on the single 3rd party tracking data or any other information gathered tag, please inform ViacomCBS representative Please refer to our Terms and Condition opens in a new tab or window. as a result of an advertising campaign must • Sizmek on how many creatives you have implemented abide by the laws and rules of individual privacy. Creative with a white background must include a • Faciitate along with their file names at the time of sending 1px solid border. We understand that certain 3rd party ad tags Display Media Production the code package across to us. This will help may allow for creative to be updated by the client User initiated expand only – hover or click us troubleshoot each one to ensure they meet ViacomCBS has a full service in house creative and/or agency without the need to updated the Standard Ad Rules initiated ViacomCBS Ad Specifications. tags on our ad server. All such creative changes team that can build integrated assets for brands. must be notified in advance and new creative Please contact your ViacomCBS representative Standard ad units can be either ViacomCBS 1st Expanding formats must include ‘X’ in top right assets provided to ViacomCBS for approval prior for a quote. party site served or 3rd party served. corner to close Please refer to ViacomCBS’s Ad Matrix to see to publication. ViacomCBS reserves the right to All creative is to include a valid clickthrough that Must expand to the left and down where each ad unit can run. disable any creative at our discretion. opens in a new tab or window. Creative lead times Sound must be user initiated and muted by Creative Submission Material delivery timelines Creative with a white background must include a default, with a visible mute/unmute button Auto Standard Creative – 3 business days are included in this document for each 1px solid border. play animation/video: 30 sec max duration placement. • Site-served images Animation can loop twice (play through 3 times). Animation/video must contain play/pause and Please note if creative is late, and delivery is • Non-rich media HTML5 creative Intermediate No strobing effects or rapid animation mute controls impacted, ViacomCBS will not be responsible for Creative – 5 business days permitted. any make goods or compensation. Video aspect ratio: 16:9
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