Digital Advertising Guidelines Ad Format Dimensions desktop mobile app Pre-roll 16:9 or 4:3 ✔ ✔ ✔ Leaderboard 728x90 ✔ ✘ ✘ Billboard 970x250 ✔ ✘ ✘ Medium Rectangle 300x250 ✔ ✔ ✔ Halfpage 300x600 ✔ ✘ ✘ Mobile Banner 320x50 ✘ ✔ ✘ Skins See the specs ✔ ✘ ✘ Streaming Medium Rectangle 300x250 ✔ ✔ ✘ Click to get the full specs 2 Short Form Pre-roll video 1/3 VIACOM HOSTED VIDEO IN STREAM AD IV. IMPORTANT NOTES GENERAL TO VIACOMCBS HOSTED ASSETS Dimensions Slates Minimum resolution of 640x380 Video must be submitted without leaders • "Fourth-party" wrapping of any billing pixel is brand’s advertisement should stand alone and or 640x480 (i.e leaders, slates, countdowns). not allowed. represent one commercial. No Black bars Duration • All tags must be SSL compliant. Client must • Metrics provided to advertisers: Impressions, Frame Rate Viacom Accepts a variety of length provide https tags and assets (instead of http) Clicks, Completion Rate, Time Spent Viewing and CTR. Frame Rate: 25 creatives, standards include • Max creatives: 10 :5, :10, :15, :30 Color Space: 4:2:2 • ViacomCBS cannot accept two :15 second Constant frame rate only Audio spots from the same or different brand(s) to form a :30 second commercial. Each Remove any pull-down added for broadcast 2 Channels only, AAC Codec, 192 KBPS minimum, 16 or 24 bit only, 48 kHz Please make content progressive using Sample Rate. adaptive de-interlace with no frame VI. GENERAL NOTES blending. Audio Loudness Average: -24 LUFS +/- 2 LUFS based on ATSC A/85 Measurement Tracking Available Ad validation Codec(s) standard. ViacomCBS is able to run the full host of IAB • Blocking of video delivery is strictly tracking metrics. Including but not limited to: prohibited by ViacomCBS Available on MP4 (H.264 High Profile) Max Peak: Should be between -8db and Apple prores 422 or Apple prores 422HQ -10db never to exceed -6db. • Impression • 1x1 tracking tags are accepted for monitoring Interlaced video is not accepted. • Quartile Tracking: 25%, 50%, 75%, 100% only (No Java Script) Time line Video Bit Rate 3-5 business days traffic and testing lead- • Clicks • Viewability can only be tracked via Vendor Bitrate 512 kbps integration and is desktop only time from the receipt of the final asset. • Mute/Un-mute (to accommodate mobile devices) • Full screen • 1x1 tracking of viewability available. Measured Min Size via Google, based on MRC definition (50% No minimum as long as asset meets pixels for 2 consecutive seconds) resolution and bit rate requirements Max Size CONTACTS 4 MB Questions about this opportunity Technical questions about your creative Please contact your ViacomCBS representative. email: [email protected] LINKS ViacomCBS Hosted Video In Stream Ad 3 Short Form Pre-roll video 2/3 THIRD PARTY VAST SPECIFICATIONS Aspect ratio Format 16:9 or 4:3 Video will auto-scale correctly Frame Rate: 25 Constant frame rate only Codec * Please note the following specs are NOT allowed: No de-interlacing with no frame blending Video dimensions other than 640x480 or 640x360 Remove any pull-down added for broadcast Codec: ON2 VP6 SORENSEN Spark WMV Audio Format ".WMV * " Codec: AAC Format ".MPG * " Output channel: Stereo Frequency: 48 kHz Duration ViacomCBS accepts a variety of length creatives, Audio loudness average: -24 LUFS +/- 2 LUFS based on standards include ATSC A/85 Measurement standard. :5, :10, :15, :30. Max peak: Should be between -8db and -10db never to Any tag submitted must contain creative of all the same exceed -6db. Available on length. For example, if a tag contains a :15, it must only contain a :15, but can rotate up to 10 creatives. If 30s are part of the creative rotation, they must be submitted in a second tag, that only contains 30 second creative (Max rotation of 10). 4 Short Form Pre-roll video 3/3 VPAID ASSETS (DESKTOP ONLY) TRACKING Bit rate Codecs accepted Min dimensions Max file size Use cases Tracking available Ad validation ViacomCBS is able to run the full host of Blocking of video delivery is strictly 640x360 or Custom creative 512 kbps JavaScript only 4mb IAB tracking metrics, including but not prohibited by ViacomCBS. 640x480 development limited to: 1 x 1 tracking tags are accepted for Audio – mp4 asset only. • Impressions monitoring only (No JavaScript). 2 Channels only, AAC Codec, 192 KBPS minimum,16 or 24 bit only, 48 kHz Sample Rate. • Quartile Tracking: Viewability can only be tracked via 25%, 50%, 75%, 100% Vendor integration and is desktop only. Audio Loudness Average: -24 LUFS +/- 2 LUFS based on ATSC A/85 Measurement standard. • Clicks 1 x 1 tracking of viewability available. Max Peak: Should be between -8db and -10db never to exceed -6db. Measured via Google, based on MRC • Mute/Un-mute definition (50% pixels for 2 consecutive IMPORTANT NOTES SPECIFIC TO VPAID • Full screen seconds). VPAID assets are only available for use in the desktop environment. SUBMISSION / DEADLINES ViacomCBS only accepts JavaScript for VPAID asset. Flash assets are not supported. Submission instructions Deadlines Available on Please submit the VAST tag via e-mail to ViacomCBS requires that all creative IMPORTANT NOTES GENERAL your ViacomCBS representative. be submitted 3-5 business days prior to TO THIRD PARTY SERVED ASSETS launch date. VAST 3.0 and VAST 2.0 are supported; VAST 1.1 is not supported. "Fourth-party" wrapping of a VAST tag or any billing pixel within it, is not allowed. All tags must be SSL compliant. Client must provide https tags and assets (instead of http). Ad server Creative ID required in VAST XML. Creatives in rotation should be limited to a max of 10. 5 Long Form Pre-roll Video 1/3 VIACOM HOSTED VIDEO IN STREAM AD IV. IMPORTANT NOTES GENERAL TO VIACOMCBS HOSTED ASSETS Dimensions Slates Minimum resolution of 1280x720 Video must be submitted without leaders • "Fourth-party" wrapping of any billing pixel is brand’s advertisement should stand alone and No Black bars (i.e leaders, slates, countdowns). not allowed. represent one commercial. Frame Rate Duration • All tags must be SSL compliant. Client must • Metrics provided to advertisers: Impressions, Frame Rate: 25 ViacomCBS Accepts a variety of length provide https tags and assets (instead of http) Clicks, Completion Rate, Time Spent Viewing creatives, standards include :15, :30. and CTR. Color Space: 4:2:2 • Max creatives: 10 Any odd length creative, please contact Constant frame rate only • ViacomCBS cannot accept two :15 second your ViacomCBS Sales Representative. spots from the same or different brand(s) Remove any pull-down added for broadcast *Anything longer than a :30 can only run to form a :30 second commercial. Each Please make content progressive using in midroll inventory. adaptive de-interlace with no frame blending. VI. GENERAL NOTES Audio Codec(s) 2 Channels only, AAC Codec, 192 KBPS Tracking Available Ad validation MOV (H.264 High Profile) minimum, 16 or 24 bit only, 48 kHz ViacomCBS is able to run the full host of IAB • Blocking of video delivery is strictly Available on Apple prores 422 or Apple prores 422HQ Sample Rate. tracking metrics. Including but not limited to: prohibited by ViacomCBS Interlaced video is not accepted. • Impression Audio Loudness Average: -24 LUFS +/- 2 • 1x1 tracking tags are accepted for monitoring only (No Java Script) Video Bit Rate LUFS based on ATSC A/85 Measurement • Quartile Tracking: 25%, 50%, 75%, 100% Constant Bit Rate 15-30 Mbps standard. • Clicks • Viewability can only be tracked via Vendor integration and is desktop only Max Peak: Should be between -8db and • Mute/Un-mute -10db never to exceed -6db. Min Size • Full screen • 1x1 tracking of viewability available. Measured via Google, based on MRC definition (50% No minimum as long as asset meets Time line pixels for 2 consecutive seconds) resolution and bit rate requirements 3-5 business days traffic and testing leadtime from the receipt of the final asset. Max Size 10 GB CONTACTS Questions about this opportunity Technical questions about your creative Please contact your ViacomCBS representative. email: [email protected] LINKS ViacomCBS Hosted Video 6 Long Form Pre-roll Video 2/3 THIRD PARTY ALL ASSETS BELOW ARE REQUIRED VAST SPECIFICATIONS TO BE PRESENT IN THE VAST TAG Aspect ratio Format Bit rate Codecs accepted Min dimensions Max file size Use cases 16:9 Video will auto-scale correctly Frame Rate: 25 H.264 Mezzanine File Codec Constant frame rate only 15–30 Mbps (High profile) 1920x1080 1.7 GB Required for SSAI Mezzanine File - .mov Environments No de-interlacing with (H.264 High Profile) High no frame blending :15 – 4.5MB 2,100 kbps H.264 1024x576 bandwidth mp4 (high profile) +/- 50 kbps (High profile) :30 – 9MB Remove any pull-down users webm (VP8 or VP9) added for broadcast Standard asset :15 – 3.5MB 1,500 kbps H.264 960x540 for most users Duration Audio +/- 50 kbps (High profile) :30 – 7MB Network 10 accepts a variety of length Mezzanine file: 2 Channels only, AAC and pre roll creatives, standards include :6*, :15, :30. Codec, 192 KBPS minimum, 16 or 24 bit Low :15 – 1MB only, 48 kHz Sample Rate. 750 kbps H.264 768x432 bandwidth Any tag submitted must contain creative +/- 50 kbps (High profile) :30 – 2MB of all the same length. mp4 assets: 2 Channels only, AAC Codec, users 192 KBPS minimum, 16 or 24 bit only, 48 Available on For example, if a tag contains a :15, it High kHz Sample Rate. :15 – 4.5MB 375 kbps H.264 640x360 bandwidth must only contain a :15, but can rotate +/- 50 kbps (High profile) :30 – 9MB up to 10 creatives. If 30s are part of the webm assets: 2 Channels only, VP8 or users creative rotation, they must be submitted VP9 Codec, 128 KBPS minimum, 16 bit, 48 Older Browser in a second tag, that only contains 30 kHz Sample Rate.