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Antitrust Law and the Stimulation of Technological Invention and Innovation

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Antitrust Law and the Stimulation of Technological Invention and Innovation ANTITRUST LAW AND THE STIMULATION OF TECHNOLOGICAL INVENTION AND INNOVATION BY WILLIAM F. BAXTER A DISCUSSION PAPER FOR THE PREPARATORY CONFERENCE ON GOVERNMENT ORGANIZATION & OPERATION & THE ROLE OF GOVERNMENT IN THE ECONOMY UNIVERSITY OF SAN DIEGO SAN DIEGO. CALIFORNIA JULY 19-21. 1983 TABLE OF CONTENTS Page Introduction 1-4 I. ANTITRUST AND TECHNOLOGY 4-9 A. Joint R&D Analysis Under the Antitrust Laws. 9-10 1. The Procompetitive and Anticompetitive Aspects of Joint R&D 10-17 2. Market Definitions and Market Shares 17-22 3. Analyzing the Danger of Suppression of Innovation 22-25 4. Possible Disincentives Caused by the Antitrust Risk for Joint R&D 25-27 B. Impediments to the Exploitation of Intellectual Property 27 1. The Benefits of Intellectual Property Licensing 27-37 2. Judicial Misinterpretation of the Antitrust Laws 37-41 3. The Misuse Doctrines 42-44 C. Needed Modifications of the Legal Framework. 44-45 1. Clarification of the Evidentiary Rules, and Modification of the Remedies, Applicable to Joint R&D 45-47 2. The Elimination of the Treble Damage Remedy for Conduct Judged Under the Rule of Reason 48-50 3. A Prohibition on the Courts' Ability to Condemn Intellectual Property Licensing As Per Se Unlawful 50-51 Page 4. Modification of the Patent and Copyright Doctrines of Misuse - 51 5. Closing the "Loophole" in Process Patent- Protection 52-53 II. NATIONAL INDUSTRIAL POLICY, CENTRAL PLANNING, AND ECONOMIC EFFICIENCY 53-66 Conclusion 66-69 Footnotes F1-F14 ANTITRUST LAW AND THE STIMULATION OF TECHNOLOGICAL INVENTION AND INNOVATION WILLIAM F. BAXTER */ While it is clear that the United States economy remains a large and productive one, it is equally clear that the economies of some other countries are growing more rapidly and that United States industry is facing increasingly intense competition in international markets. In some low technology industries, such as carbon steel manufacture, comparative advantage has migrated from this country to lesser developed nations. Even in technology-intensive industries, such as semiconductors, where the United States still enjoys a significantly favorable balance of trade, the other major. non-Communist economies are challenging the United States. While United States productivity and competitiveness have appeared to stagnate, the productivity and competitiveness of two of our major trading partners. Japan and West Germany, have improved markedly. 1/ The reasons for the relative decline in this country's competitiveness are myriad and complex. In part, the decline was inevitable. With the exception of Canada. the United States was the only major industrialized country that survived World War II with its industrial base intact. Moreover, it is generally easier to copy and catch up than to develop new technologies and to maintain an unnaturally large competitive advantage. In part, unwise governmental policies have exacerbated this inevitable decline. The United States economy has been "overregulated." A significant portion of those regulations promulgated in the last two decades simply is not cost-justified. In addition, the public sector has absorbed increasingly larger portions of national income, diverting resouces that the private sector could have used to increase productivity. Similarly, tax policy has stimulated consumption at the expense of saving and investment. Moreover, this country's monetary policy has fueled high inflation, which also acts as a disincentive to long term investments that can improve efficiency. Although inflation now appears to be under control, the failure to control public sector spending has caused inflationary expectations to remain high and has led to extraordinarily high real interest rates. Not only have high real rates made many investments too expensive, but they also have led to extremely unfavorable exchange rates that have exacerbated this country's trade deficits. Many commentators have also charged that this country's antitrust laws are one source of the decline in the rate of productivity growth. 2/ The antitrust laws, according to these charges, inhibit, if not proscribe. market arrangements that are necessary to improve this country's competitiveness in world markets. The criticism usually focuses on the adverse 2 deterrent effect the antitrust laws are supposed to have on joint research and development ("R&D") ventures. 3/ According to the argument. potential joint venturers fear that even the most innocuous joint venture may be subjected to antitrust proscription. Claiming that our major trading partners do not suffer under a similar antitrust handicap, these critics charge that United States industry, deterred from entering into joint R&D, is unable to compete effectively in the creation of new technology. On the one hand, this argument is both an over- simplification and an overstatement of the effect that the United States' antitrust laws have on the process of R&D. The antitrust laws themselves are not hostile to behavior that enhances efficiency. On the other hand, it is true that excessive antitrust remedies and judicial interpretation of the antitrust laws, especially as they relate to intellectual property, have inhibited procompetitive joint ventures in particular and productivity in general. The optimal solution is not, however, to eliminate or to alter drastically the substantive antitrust statutes. Rather, a few minor modifications of the antitrust and intellectual property statutes would alleviate the problem. while enabling the antitrust laws to continue to assure that anticompetitive market activities are not allowed to harm consumer welfare. This paper examines the relationship between the antitrust laws and technological innovation. The paper first briefly reviews the nature of the creation and exploitation of technology. The paper then analyzes the effect the antitrust laws have on joint R&D ventures and on the exploitation of the the fruits of R&D, intellectual property. Next, the paper argues that minor alterations in the antitrust laws as they relate to joint R&D and intellectual property licensing and in intellectual property law as it relates to the doctrine of misuse are all that is necessary to remove the legal impediments that currently may inhibit technological growth. The paper concludes by arguing that more drastic solutions to this country's productivity problems, which are grouped under the rubric of "national industrial policy." are unsound and would certainly hinder, rather than help, this nation's effort to improve its productivity. I. ANTITRUST AND TECHNOLOGY The antitrust statutes 4/ provide a flexible standard for proscribing those commercial activities that are more likely than not to reduce "consumer welfare"--i.e., allocative and productive efficiency. 5/ Properly interpreted, the antitrust laws condemn only market conduct that has as its purpose or effect the accumulation and exercise of market power, which allows its holders to restrict output and thereby adversely to affect resource allocation. Even then, the conduct should not 4 be condemned if it is likely to increase productive efficiency to a greater extent than it decreases allocative efficiency. To the extent that the statutes are understood and the antitrust operational rules adhere to the underlying rationale of 'the statutes, the antitrust laws should not inhibit conduct this increases efficiency, including conduct which relates to the creation and exploitation of technology. However, for reasons that this paper will attempt to describe, this is not always the case. To understand the relationship of the antitrust laws to the creation and exploitation of technology, it is necessary to understand the special characteristics of technology. The essence of technology is information. This information concerns the production of new goods and services and the more efficient production of existing goods and services. The increase in technological information enables society to utilize its existing resources more efficiently, and the advance of technology therefore increases productivity, competitiveness, and consumer welfare. Information has special characteristics, and it raises some unique economic problems. 6/ Because antitrust analysis has not always been sensitive to these problems, that analysis has at times been improperly applied to activity that involves the creation and exploitation of technology. 5 First, the creation and development of technology involves a great deal of risk. 7/ At the time a decision is made to invest in R&D. the expected probability that the R&D 1411 be successful is less than one. The technological information may prove too costly to exploit because of related cost constraints, or the information may be worthless because of insufficient consumer demand for the process, product, or service embodying the new technology. Even if the idea can be commercially exploited, it may only be marginally successful, providing the investor with little more than a normal ex post return on capital invested in production. Moreover, the risk associated with R&D is relatively difficult to reduce. Because of the enormity of the expense of conducting sophisticated R&D. it is likely that only a few individual firms have sufficient internally generated capital to fund on their own a large enough number of R&D projects to diversify away the risk. High transactions costs also impede the market's ability to reduce the risk. Because of "information impactedness." 8/ an inventor may be unable t0 convey to the market that his inventive
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