It’s time for WILTSHIRE Travel Trade Guide

visitwiltshire.co.uk VISITWILTSHIRE

and Beyond 2020In 2020 Salisbury Cathedral Since its launch in 2018, the the park. Mysterious and enigmatic, celebrates 800 years of Great West Way ® has gone from the Stonehenge and Avebury enterprise, culture and strength to strength. Offering an World Heritage Site has a innovation, marking the creation extraordinary variety of English magnetism that has drawn people of this medieval masterpiece with experiences, this exciting touring to it for centuries. Other attractions a city-wide programme of events route between London and Bristol that should feature on your itinerary and activities. The Old Bell Hotel is about so much more than include the stately homes and celebrates its 800th birthday simply getting from A to B. gardens at Bowood, Stourhead too. Castle Combe Circuit its The Great West Way is for those and Lydiard Park, Great Chalfield 70th. Edington Music Festival who want to explore further and Manor and Iford Manor Gardens. its 65th and Cotswold Wildlife delve deeper. The curious traveller, Museums such as REME, telling Park its 50th. And with festivals for whom the journey is as the story of the Royal Electrical and events at the heart of the important as the destination. and Mechanical Engineers. Animal Wiltshire experience there’ll be Along the Great West Way the attractions including Cholderton, plenty more to enjoy, around the world-renowned rubs shoulders Longleat and Studley Grange. county and throughout the year. with the yet-to-be-discovered and Fine examples of our industrial as your visitors explore its endless heritage can be found at STEAM With over 500 fabulous courses twists and turns, they’ll encounter Museum. While McArthurGlen to choose from, Marlborough the very essence of England. Designer Outlet offers designer College Summer School provides Find out more on pages 12-15 brands at discounts of up to 60%. an outstanding programme for all of this guide, or go to ages. Solsticefest returns for a GreatWestWay.co.uk 12th exciting year. While Wyvern Theatre’s season of music, comedy, Around a quarter of the Great drama and more is guaranteed to West Way lies within Wiltshire, offer plenty of appeal. For details home of rolling green downs, of these and many more arts and ancient woodlands and bustling entertainment opportunities, turn market towns. Timeless to the Highlights and Key Events monuments and contemporary sections of this guide, or go to luxury. Local ales and picnics in visitwiltshire.co.uk/whats-on

Looking ahead to summer 2021, Wessex Museums will be taking a fresh look at the life and literature of Victorian novelist and poet Thomas Hardy.

> Salisbury Cathedral 2 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

Contents Uncover layer upon layer of history as Highlights 4-5 you discover Salisbury Cathedral and Key Events 6-7 Magna Carta, Mompesson House Book a Wiltshire Tour 8-9 and Old Sarum. Take time to explore charming market towns such as Bradford Special Interest Tours 10-11 on Avon and Corsham. Stroll through the Great West Way 12-13 picturesque villages of Lacock and Wiltshire on the Great West Way 14-15 Castle Combe. Browse our independent shops. Treat yourself in our cafés, Inspirational Itineraries 16-19 pubs and restaurants. Discover our Local Guides, Tour Operators and Transport 20, 21, 43 breathtaking countryside. A Starring Role 21 Travel trade visitors can expect a warm Outstanding Attractions 22-29 welcome from accommodation providers 10 Top Reasons to Visit Wiltshire 30 across Wiltshire. Whether you are a tour operator or a group travel organiser, an Christmas in Wiltshire 31 FIT professional or a specialist in small or Exceptional Entertainment and Events 32-33 large groups, this is the perfect destination Timeless Towns and Villages 34-38 for your next day trip, short break or longer Refreshment Stops 38-41 excursion. Wiltshire is just 90 minutes from London, an hour from the south Fun-packed Activities 42 coast, and two hours from the Midlands or Places to Stay 43-47 Wales. Everywhere along the Great West Helping You Sell Wiltshire 48-49 Way is easily accessible too. For details go to visitwiltshire.co.uk/plan-your-visit or Attraction Map References 50 greatwestway.co.uk/plan-your-way General Information 50 So be sure to include Wiltshire in your Map of Wiltshire 51 travel plans for 2020 – there’s always time for Wiltshire.

Wiltshire at Get Social your fingertips Share your Wiltshire stories For further information on the enormous range of using #timeforwiltshire group-friendly things to see and do around the county go to visitwiltshire.co.uk/groups

@VisitWiltshire For our inspirational series of Wiltshire films see visitwiltshire.co.uk/videos VisitWiltshireLtd To receive all the latest information on special offers, competitions and more, sign up for our newsletter @visitwiltshire today at visitwiltshire.co.uk/groups Front cover photo: Kennet & Avon Canal

VisitWiltshire at Bradford on Avon (© Neville Stanikk)

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800th ANNIVERSARY CELEBRATIONS

In 2020, eight centuries after its first foundation stone was laid, Salisbury Cathedral is celebrating its 800th anniversary with a programme of events and activities throughout the year. Highlights include Sarum Lights, a spectacular sound and light show inside and outside the Cathedral; a summer- long exhibition of contemporary art including works by Henry Moore and Grayson Perry; and a feast for all the senses at a stunning six-day flower festival in Salisbury Cathedral. www.salisburycathedral.org.uk

REOPENING OF THE MUSEUM

TROWBRIDGE MUSEUM August 2020 Following two years of renovation and expansion, we re-open to the public in August 2020. Exciting new features include a state-of-the-art learning hub, a library and research facility, interactives and sensory experiences. www.trowbridgemuseum.co.uk

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WARTIME BRITAIN

REME MUSEUM Saturday 9 & Sunday 10 May 2020 To celebrate the 75th anniversary of VE day we will have period vehicles on display, reenactors, and an arena event of artillery guns driving in and firing their artillery pieces, so be prepared for some very loud bangs! www.rememuseum.org.uk

FOOD & MUSIC FESTIVAL

LONGLEAT Saturday 4 & Sunday 5 July 2020 This early-summer Food & Drink Festival has a spectacular makeover for 2020, with even more extraordinary live music acts gracing the stage, alongside a bustling Market Street of delicious food and drink stalls, celebrity chef demonstrations, Viscountess Weymouth’s Luxury Afternoon Teas, and more. www.longleat.co.uk

STAR OF THE SCREEN

IFORD MANOR GARDENS Make 2020 the year you visit these award-winning, Grade I listed gardens largely designed by Harold Peto when Iford was his home – fresh from their role as a key location in the cinema version of The Secret Garden starring Colin Firth and Julie Walters (releasing April 2020). www.ifordmanor.co.uk

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YOUR STONEHENGE: 150 years of personal photos SPIRIT AND ENDEAVOUR Stonehenge December 2019-August 2020 Salisbury Cathedral Take a trip down memory lane at this new special Wednesday 1 April-Sunday 25 October 2020 exhibition. Featuring holiday snaps from as early as A major exhibition of contemporary art featuring 20 iconic 1875, it provides a fascinating and fun insight into how and important pieces by notable artists such as Henry people have visited Stonehenge through the decades. Moore and Grayson Perry. Private art tours available for www.english-heritage.org.uk/stonehenge pre-booked groups. www.salisburycathedral.org.uk

MARLBOROUGH COLLEGE SUMMER SCHOOL SKY SAFARI Marlborough College Longleat Sunday 12 July-Saturday 8 August 2020 Friday 11-Sunday 13 September 2020 With over 500 courses for all ages, Marlborough This year the biggest annual hot air balloon festival College Summer School’s programme is updated in Europe will be bigger, bolder and balloon-ier than every year to keep things fresh and exciting. ever, as the skies come to life with all the colours www.summerschool.co.uk of the rainbow. www.longleat.co.uk

SWINDON RAILWAY FESTIVAL GREEN MAN FESTIVAL STEAM - Museum of the Great Western Railway Bradford on Avon Saturday 16 May 2020 Saturday 5 & Sunday 6 September 2020 A fantastic day of folk dance and music; at least An annual celebration of steam railways combining 28 dance groups performing at six town centre some of the best and largest model railway layouts in locations, that’s about 230 dancers and 60 the country with STEAM Museum’s famous locomotives musicians led by our 10ft giant Jack in the Green. and interactive exhibits. www.steam-museum.org.uk www.bradfordonavon.co.uk

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TASTE OF CORSHAM FOOD FESTIVAL Inspired? Mompesson House and the Creative Arts Corsham Mompesson House, Salisbury Saturday 13 June 2020 Saturday 7 March-Sunday 1 November 2020 An interactive food and drink experience with artisan Highlighting pieces from the collection, this market stalls, sampling tents, food and drink sellers, exhibition explores how Mompesson has master classes, guest speakers and entertainment. inspired and continues to inspire creativity. www.corsham.gov.uk www.nationaltrust.org.uk/mompesson-house

OPEN AIR THEATRE SCULPTURE EXHIBITION Lydiard Park Avebury Manor & Garden Romeo and Juliet: Friday 24 July 2020 Saturday 5 September-Sunday 11 October 2020 The Jungle Book: Friday 7 August 2020 Why not visit the garden at Avebury Manor and The Three Musketeers: Friday 21 August 2020 discover works of art from different sculptors? www.lydiardpark.org.uk www.nationaltrust.org.uk/avebury

SOLSTICEFEST RHODODENDRON AND WOODLAND GARDENS Stonehenge Campsite & Glamping Pods Bowood House & Gardens Thursday 18-Sunday 21 June 2020 Mid April-June 2020 A four-day mini-festival celebrating the Solstice Over 30 spectacular acres of azaleas, magnolias season in the relaxed and magical atmosphere and rhododendrons offering breathtaking colour of Salisbury Plain. and beauty. www.solsticefest.co.uk www.bowood.org

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> Great Chalfield Manor BOOK A

WiltshireTOUR

HISTORY & HORTICULTURE TOUR

This tour can be tailor-made for your group visit to include some of Wiltshire’s beautiful stately homes and gardens. Possibilities include Longleat, Bowood, Stourhead, Great Chalfield Manor, Arundells, and Iford Manor Gardens. Minimum one-night packages available for 20+ people. To discuss your requirements and to book, contact Norman Allen Group Travel Ltd at normanallen@ group-travel.com quoting reference ‘VWGardens’.

> Old Wardour Castle WILTSHIRE’S SECRETS TOUR

This tour can be tailor-made for your group visit to Wiltshire, taking in some of the ‘lesser known’ places the county has to offer. Tours could include visits to Bradford on Avon, Avebury, Lacock, Wadworth Brewery, Great Chalfield Manor, Old Wardour Castle, The Merchant’s House, Arundells and many more. Minimum one-night packages available for 20+ people. To discuss your requirements and to book, contact Norman Allen Group Travel Ltd at [email protected] quoting reference ‘VWSecrets’.

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> Stonehenge

THE SALISBURY, STONEHENGE AND AVEBURY TOUR

Visiting Salisbury? Then this tour is a must! Your guide will take you through the history of beautiful Salisbury Cathedral, ‘mysterious’ Stonehenge and ‘magical’ Avebury stone circle. With stops at Alton Barnes White Horse, West Kennet Long Barrow and Silbury Hill, you will visit some of Wiltshire’s ‘historical treasures’. Collection can be arranged from airports, hotels and even London – for details call Salisbury, Stonehenge & Sarum Tours on 01722 333333. Find out more and book at visitwiltshire.co.uk/shop

> Bombay Sapphire Distillery

> Boscombe Down > Filming Poldark in Corsham Aviation Collection Mammoth Screen

FILM & TV A TASTE OF ARMED FORCES LOCATIONS OF WILTSHIRE TOUR AND THE STORY OF WILTSHIRE TOUR TRANSPORT TOUR This tour can be tailor-made for your group visit to Wiltshire. This tour takes in the best of This tour can be tailor-made Possibilities include Wadworth Wiltshire’s film and TV locations, for your group visit to Wiltshire Brewery, Ramsbury Brewery including Poldark (Corsham), to include Boscombe> Down Gre?????? & Distillery, Cookery Schools, Wolf Hall (Great Chalfield Aviation Collection, STEAM Bombay Sapphire Distillery, Manor and Lacock Abbey), Museum, REME Museum and The Bridge Tea Rooms, Britford Harry Potter (Lacock), even a journey on the Kennet Farm Shop and the Bluestone War Horse and Dr Dolittle & Avon Canal. Minimum one- Vineyards at Cholderton Farm. (Castle Combe) and many more. night packages available for Minimum one-night packages Minimum one-night packages 20+ people. To discuss your available for 20+ people. available for 20+ people. requirements and to book, To discuss your requirements To discuss your requirements contact Norman Allen Group and to book, contact Norman and to book, contact Norman Travel Ltd at normanallen@ Allen Group Travel Ltd at Allen Group Travel Ltd at group-travel.com quoting [email protected] [email protected] reference ‘VWTransport’. quoting reference ‘VWFilm’. quoting reference ‘VWTaste’.

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SPECIAL

InterestTOURS

LONGLEAT

Discover Longleat House and Grounds with a number of fascinating tours, exclusively for groups. Choose from the Longleat House Exclusive Tour; the Mystery Tour; or the Scandalous History Tour. Book via groups@ longleat.co.uk or telephone 01985 844328. www.longleat.co.uk/groups

SALISBURY CATHEDRAL

If you have a head for heights book a tour to the BOWOOD base of Britain’s tallest spire and enjoy spectacular views of the largest close in the country and its Groups can enjoy an exclusive guided tour of Lord surrounding water-meadows. Or join an expert and Lady Lansdowne’s Private Walled Garden, set guide on a visit to the Cathedral’s 15th century within the beautifully landscaped ‘Capability’ Brown library with its fascinating collection of ancient parkland. Explore the Georgian family home with a books, a graffiti tour showcasing medieval carpentry House Tour, which includes the story of Dr Priestley’s markings, a tour of the stained glass inside, or a discovery of oxygen. From mid-April through to visit to the works yard where stonemasons carve June, make the most of the Woodland Gardens, or explore the Cathedral Close. Pre-booked groups with 30 acres of bluebells, azaleas, magnolias and only – email [email protected] or telephone rhododendrons. For more information please call 01722 512190. www.salisburycathedral.org.uk 01249 812102 or visit www.bowood.org

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AVEBURY

Stone circle tour: Find out all about the largest stone circle in the world on this volunteer-led WYVERN THEATRE guided tour. West Kennet Avenue tour: Walk the length of this spectacular megalithic stone row See behind the curtain and explore the backstage for roughly 800m. Our volunteer guide will explain secrets of show business on a Tea and Tour all about this enigmatic structure. Archaeologist- package. Tread the boards and view the led tour: A bespoke tour of the Avebury World auditorium from the stars’ point of view. Then Heritage Site with a National Trust archaeologist. relax over a delicious afternoon tea. Email Contact: [email protected] for details. [email protected] to book, or telephone www.nationaltrust.org.uk/avebury 01793 524481. www.swindontheatres.co.uk

REME MUSEUM

Throughout the year, specifically for groups, we will be offering two new options that can be combined with a visit to the main Museum: a tour of the Reserve Collections (80 British and foreign military armoured and wheeled vehicles, including some prototypes that never came into service) at a separate hanger, 5-minutes’ drive away; and a behind-the-scenes talk with the Archives team, to see and hear about their chosen 20 most interesting items. www.rememuseum.org.uk

IFORD MANOR BLUESTONE GARDENS VINEYARDS

Enjoy this beautiful, family- Guided vineyard walks run, Grade I listed garden and and wine tastings its tranquil surrounds on an for individuals and exclusive visit. Once home to groups from £15pp. Harold Peto, tours are available Tailored wine tour on its history, development, packages, extended restoration, architecture and/ wine tastings and or planting. Visits to the family’s indulgent afternoon private walled garden also teas available, and we also possible. Please contact us host weddings. For more for details and prices: information and to book visit www.ifordmanor.co.uk www.bluestonevineyards.co.uk

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We invite you to explore the Stay in one place for a while, or Visitors can enjoy Newbury’s Great West Way. An exciting new move on every day – if you add in canalside pubs and restaurants. touring route combining the all the tempting trails and off-the- Discover Reading’s Museum and world-renowned with the yet-to-be- beaten-track detours there are Abbey Quarter. Trawl Hungerford’s discovered. At one end is London 500 miles or more to explore. antique shops and fairs then sample with its royal sights and rich cultural seasonal produce at Cobbs Farm heritage; at the other, elegant Bath Along the Great West Way are Shop & Kitchen. Take a pleasure and vibrant Bristol. Between lie three Areas of Outstanding cruise along the Royal River Thames. lush green landscapes, characterful Natural Beauty: the Chilterns, the Admire sumptuous Georgian gowns villages, and relaxing riverside towns. Cotswolds and the North Wessex at the Fashion Museum. Follow in the footsteps of prehistoric man There are many ways for your visitors Downs, and the UNESCO World at Cheddar Gorge and Caves. Or to experience the Great West Way. Heritage Sites of Stonehenge unearth amazing archaeology at the They can travel by road, rail or water. and Avebury, Kew Gardens, Roman Baths. Stand on the site On two feet or two wheels. Blenheim Palace and Bath. of the sealing of Magna Carta at Runnymede. Step aboard the last Concorde ever made at Aerospace Bristol. Enjoy a wine tour and tasting at Alder Ridge Vineyard. Or soak in the UK’s only natural hot springs at Thermae Bath Spa. Watch the Changing of the Guard at Windsor Castle. Sample award-winning real ale at West Berkshire Brewery. Stroll through 15,000 extraordinary trees at Westonbirt, The National Arboretum. Lose themselves in the hedge maze > The Jane Austen Festival at Hampton Court Palace. Or tour a delightful National Trust property.

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Great West Way Discoverer pass

> Changing of the Guard For an easy, hassle-free journey The Domestic pass is available as along the Great West Way, 1-day and 7-day options; the book a Great West Way International pass as 3-day and The Great West Way offers an Discoverer pass – with a choice 7-day options. Prices start from extraordinary variety of English of East, West and Global options, just £24 per person. experiences. As visitors follow its there’s one that’s right for you. twists and turns, they’ll encounter You can buy online at at GWR.com, the very essence of England. To What’s included: from VisitBritainShop.com or from make the most of all that the Great your local station. If you are travelling Unlimited Off-Peak train travel West Way has to offer, visitors will from overseas, international passes from London Paddington along the want to stay for a while and immerse (similar to a BritRail pass) can be route to Bristol Temple Meads via themselves in local life. The Royal purchased online at ACPRail.com Reading, with options to branch Crescent Hotel & Spa in Bath is or via your travel agent. a Georgian gem and we also have off towards Oxford, and Salisbury quirky glamping sites, pretty country via Westbury (or London Waterloo So book a Great West Way Discoverer B&Bs, cool city hotels… even stately to Salisbury with South Western pass today and make the most of your homes and castles. Railway). It also includes unlimited Great West Way adventure. For further bus travel on selected services details see GreatWestWay.co.uk For international and domestic along the route. or go to GWR.com visitors alike, the Great West Way is easy to join and easy to follow. It passes by both Heathrow and London. It will take them to places For suggested itineraries Bristol airports. It’s accessible for they’ve always dreamed of seeing, and bookable product go to visitors travelling from the Channel and secret spots that even some GreatWestWay.co.uk/traveltrade ports and those already based in locals have yet to discover.

[email protected] 13 VISITWILTSHIRE WILTSHIRE on the Great West Way ®

> McArthurGlen Designer Outlet Swindon

Around a quarter of the Great Malmesbury, England’s oldest West Way runs through Wiltshire. borough. Or stroll through the Past white horse carvings that have handsome former staging post of watched over the Vale of Pewsey for Marlborough. Swindon is renowned generations. Across rolling hillsides for its entertainment and leisure in the North Wessex Downs. opportunities; Trowbridge for its Along routes that brought druids to unique industrial architecture. Stonehenge, drovers to market, Much of the Great West Way’s pilgrims to Salisbury Cathedral. appeal lies in its extraordinary Many of Wiltshire’s timeless towns variety. The Stonehenge and and villages are within easy reach Avebury World Heritage Site may > Stonehenge of the Great West Way. As well as well feature on your itinerary. But being fascinating places to visit in allow time to discover Wiltshire’s at Lydiard Park; see a show at their own right, they make excellent lesser known attractions too: relax Wyvern Theatre & Arts Centre. stopping off points for lunch along aboard a narrowboat on the Within easy reach of the Great West your journey. Marvel at Bradford Kennet & Avon Canal; ‘drive’ a Way is the medieval city of Salisbury on Avon’s 14th century tithe train simulator at STEAM - Museum which has so much to offer. Take a barn. Visit the ‘discovery’ town of the Great Western Railway; tower tour at Salisbury Cathedral of Calne. Seek out the wealth of shop till you drop at McArthurGlen and wander around the beautiful historic buildings in Chippenham. Designer Outlet Swindon; stroll Cathedral Close. Follow in the footsteps of Poldark in around ‘Capability’ Brown parkland Corsham. Discover the rich heritage at Bowood House and Gardens; Afternoon tea is an English of Georgian houses in Devizes. take up a new hobby on a course institution, and where better to Wander around the National Trust at Marlborough College Summer sample a sumptuous spread than village of Lacock. Explore hilltop School; tour the Palladian House The Red Lion and Legacy Rose

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> Kennet & Avon Canal

> Lacock

& Crown hotels in Salisbury, Rail connections are excellent, The Old Bell Hotel in Malmesbury, linking Wiltshire with London’s or The Bridge Tea Rooms in Paddington and Waterloo stations Bradford on Avon. An authentic at one end, Bristol and Bath at the English pub experience is equally other. Within 90 minutes, or less, hard to beat. So allow time for your of leaving the capital your visitors visitors to settle down at one of can be here, enjoying authentic Wiltshire’s many traditional inns. English experiences and creating lasting memories. If their Great West Way adventure includes an overnight stay, they’ll Discover an essential strand find B&B, self-catering, farm stay, of England’s story at > Bradford on Avon glamping and hotel options aplenty. GreatWestWay.co.uk

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A ROYAL JOURNEY 4 ALONG THE Great West Way ® > St George’s Chapel, Windsor Castle

Following a road commissioned Or Castle Hotel Windsor MGallery Day 3: Malmesbury and by King Charles I, nowhere is by Sofitel – having begun life Berkeley Castle as quintessentially English or in 1528 as The Mermaid, in the Explore Malmesbury, England’s thoroughly royal as the Great 1700s it was awarded the first of oldest borough, including the West Way. Here’s how to enjoy its eight Royal Warrants. 12th century Abbey where you a royal journey along the route: Day 2: Windsor will find the tomb of Athelstan, Day 1: Hampton Court Palace first king of all England. Then Start the day with a Tours2Order move on to Berkeley Castle – Home to King Henry VIII and all walking tour, before visiting given to the family in 1153 by six of his wives, Hampton Court Windsor Castle, the oldest and Henry II, it has received royal Palace was a royal residence largest inhabited castle in the world. guests ever since and is open until 1737. Visit the sumptuous Queen Victoria spent most of her to visitors from April to October. Baroque apartments, then stroll time there and it is Queen Elizabeth Overnight: through 60 acres of beautiful II’s favourite weekend home. There are plenty of hotels to choose from in riverside gardens. From here, St George’s Chapel within the Bristol – see visitbristol.co.uk/ head to Runnymede to visit grounds of the Castle was the accommodation/hotels the Magna Carta Memorial and setting for the wedding of the Kennedy Memorial. Then take Duke and Duchess of Sussex. Day 4: Bristol a 2½ hour French Brothers Tour the State Apartments and Visit Brunel’s SS Great Britain, boat trip along the Royal River Chapel, then drive to Malmesbury launched by Prince Albert in Thames, admiring Windsor for an overnight stay. 1843 and visited by Queen Castle from on board. Overnight: Stay in Malmesbury at Victoria when it was docked in Overnight: Stay in Windsor at either The Old Bell Hotel – family- London in 1845. Then enjoy a either Sir Christopher Wren owned, it is reputed to be England’s drink at Prince Street Social, Hotel – located right on the River oldest. Or Whatley Manor Hotel a welcoming modern-style Thames, within walking distance & Spa – a beautiful English manor restaurant and bar, before of all Windsor’s attractions. house in a picture perfect setting. heading home.

> French Brothers Cruise

> The Long Walk, Windsor > Hampton Court Palace

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• STEAM Museum 2 EXPECT THE • McArthurGlen Designer Outlet • Swindon & Cricklade Railway UNEXPECTED • Lydiard Park • Studley Grange Garden & Leisure Park • REME Museum • Wyvern Theatre Swindon > Studley Grange

Day 1 Overnight: Swindon Area and Leisure Park. Meet otters, AM: Spend the morning at (eg Cricklade House Hotel or goats, meerkats and more in STEAM – Museum of the Great Doubletree by Hilton Hotel). the outdoor Animal Paddock. Western Railway, housed in Then pick up a souvenir at the the Grade II listed buildings of Day 2 craft village. Time permitting, Brunel’s former railway works. AM: First stop today is historic take a detour to REME Museum Lunch: Various options at Lydiard Park. Stroll around the in Lyneham to discover the McArthurGlen Designer Outlet. 18th century walled garden and history of the Royal Electrical formal parkland, then tour elegant and Mechanical Engineers. PM: Avid shoppers can hunt staterooms in the magnificent for bargains at McArthurGlen Evening: With a varied Palladian house. Designer Outlet, on the same site programme including concerts, as STEAM, where over 100 stores Lunch: Swindon area. comedy, drama and dance, a performance at Swindon’s sell a range of designer and high PM: Be transported to the tropics Wyvern Theatre & Arts Centre street labels at discounts of up to as you take a magical walk makes a great way to round off 60%. While train buffs can continue through hundreds of the world’s your visit. the steam theme at Swindon & most beautiful butterflies at Cricklade Railway, nearby. Studley Grange Garden Overnight: Swindon area.

• Salisbury Cathedral 1+ • The Salisbury Museum Salisbury • Mompesson House AGELESS BEAUTY, • The Rifles Berkshire & Wiltshire Museum CAPTIVATING • St Thomas’s Church HISTORY • Old Sarum • Fisherton Mill > Market Place

Day 1 AM: Begin your day with a visit to museum, part historic house Salisbury’s enchanting Christmas Salisbury Cathedral in its 800th and part riverside garden. Fayre will be in full swing. anniversary year. Highlights include Lunch: Salisbury Area Evening: Choose from a wide range Britain’s tallest spire and the finest of entertainment options at Salisbury PM: Discover another of the Close original 1215 Magna Carta. Arts Centre, Salisbury Playhouse and attractions, visit St Thomas’s Church Pre-book a tower tour for wide- City Hall Salisbury. to see the UK’s largest surviving ranging views across the city. Overnight: If you have time, Doom Painting, or explore the Iron extend your visit with an overnight After elevenses at one of several Age hillfort of Old Sarum. Within cafés in the Close, visit any of the stay (eg Red Lion Hotel or the city centre you will also find a Rose & Crown Hotel) to take in other attractions there to uncover range of unique, independent shops, Boscombe Down Aviation Collection, layer upon layer of history: including Fisherton Mill with its River Bourne Community Farm, The Salisbury Museum, with its gallery, café and artist studios. On Salisbury Racecourse or world-class archaeology collections. Tuesdays and Saturdays (except the Cholderton Rare Breeds Farm The National Trust’s Mompesson third Tuesday in October) you can and Bluestone Vineyards. House, a glorious Queen Anne experience the hustle and bustle of Guided tours are available from several townhouse. The Rifles Berkshire the popular Charter Market, and if you companies, including Salisbury, & Wiltshire Museum: part military visit towards the end of the year, Stonehenge and Sarum Tours.

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WILTSHIRE’S 2

Timeless • Stonehenge • The Salisbury Museum • White Horses • Avebury • Silbury Hill • West Kennet Long Barrow • Wiltshire Museum Wonders > Silbury Hill

Day 1 collections of finds from Stonehenge, village. While you are here, be AM: Along with Avebury and as well as the Monkton Deverill sure to visit the Alexander Keiller Gold Torc and the grave of the other associated monuments, Museum and Avebury Manor & Amesbury Archer – to discover more iconic Stonehenge forms part of Garden. Other unique sites in the of the World Heritage Site’s story. Wiltshire’s World Heritage Site and area include mysterious Silbury is a great place to begin your day. Overnight: Salisbury or Hill, the largest man-made mound Be sure to take in Stonehenge Amesbury areas (eg Holiday Inn in Europe, and West Kennet Long visitor centre for outstanding Salisbury-Stonehenge). Barrow, one of Britain’s largest Stone Age burial sites. exhibitions setting the monument Day 2 in its historic context. Or pre-book Lunch: Calne or Devizes areas. a tour with one of our local guides AM: Keep an eye out for Wiltshire’s PM: Spend the afternoon at (see page 20). famous White Horses, carved into the rolling chalk hillsides, as Wiltshire Museum in Devizes, Lunch: Amesbury or Salisbury you travel north. At the heart of a where you’ll find outstanding areas (eg The Stonehenge prehistoric complex in the North galleries spanning Neolithic, Inn & Carvery). Wessex Downs, today’s first stop is Bronze Age, Iron Age, Roman, PM: Head to The Salisbury at Avebury. Explore the stone circle Saxon and Medieval times, > PHOTOGRAPHMuseum – COURTESYhome to OFone SALSIBURY JOURNALitself, the largest in the world, then including Gold from the Time of Europe’s most extensive take a stroll around the charming of Stonehenge.

BREATHTAKING 3+

Homes & • Abbey House Gardens • Great Chalfield Manor • Bowood • Iford Manor Gardens • Stourhead • Longleat • Larmer Tree • Wilton House Gardens > Stourhead

Day 1 Day 2 Day 3 AM: Your day begins in medieval AM: On to delightful Iford Manor AM: Cross Cranborne Chase to visit Malmesbury, at the 5-acre Gardens, where romantic grounds the extraordinary Victorian gardens Abbey House Gardens. evoke an Edwardian version of Tuscany. at Larmer Tree, recognised as a Lunch: Malmesbury area. Lunch/Afternoon Tea: Garden of National Importance. Bradford on Avon area Lunch/Afternoon Tea: Wilton PM: Choose between the (eg The Bridge Tea Rooms). or Salisbury areas (eg Legacy charming Arts & Crafts garden Rose & Crown Hotel). at Great Chalfield Manor near PM: Choose between the famous Melksham. Or the magnificent 18th century gardens at Stourhead, PM: Explore the 22 acres of pastoral landscape at Bowood with their lake and classical temples. parkland and gardens at Wilton House and Gardens, created Or Longleat, where the impressive House, also believed to be by master landscaper Elizabethan house is surrounded by influenced by ‘Capability’ Brown. ‘Capability’ Brown. 900 acres of stunning ‘Capability’ For those with more time, Chavenage Brown landscape. Overnight: Calne or Melksham House and Westonbirt, the National areas (eg Bowood Hotel Overnight: Warminster or Salisbury Arboretum are just across the & Spa). areas (eg Stonehenge Campsite and county border in the Cotswolds. Glamping Pods or Red Lion Hotel).

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• Mompesson House WILTSHIRE • Wilton House • Fonthill Lake 3+ • Old Wardour Castle • Stourhead • Great Chalfield Manor Picture • Lacock • Corsham • Castle Combe • Chavenage House Perfect > Pride & Prejudice, Wilton House

Day 1 Day 2 of Lacock, where scenes from The White Princess, Downton AM: Your day starts with a visit AM: Begin with a visit to the Abbey, Cranford and some of to two locations from Sense & breathtaking gardens at Stourhead, the Harry Potter films were shot. Sensibility: Mompesson House which film buffs will recognise as in Salisbury, and magnificent another setting from Pride & Prejudice. Lunch: Lacock or Corsham. Wilton House which also featured Lunch: Enjoy lunch here, then travel PM: While away the afternoon in The Crown, The Young Victoria north, passing the Westbury White in Corsham, where the High and Pride & Prejudice. Horse on your way. Street represented 18th century Truro in the first series of Lunch: Wilton or Tisbury areas. PM: Spend the afternoon at Great Chalfield Manor near Melksham, Poldark. Then, if you are able PM: Travel on to Old Wardour a location from both Poldark and to stay an extra night, travel Castle, as seen in Robin Hood Wolf Hall. via the quintessentially English village of Castle Combe – as Prince of Thieves, pausing Overnight: Chippenham area (eg briefly to view Fonthill Lake seen in Dr Thorne, War Horse, Best Western Plus Angel Hotel). The Wolf Man, Stardust and where scenes from Chocolat Dr Dolittle – to end your tour were filmed. Day 3 just across the county border Overnight: Warminster Area. AM: This morning’s destination is at Chavenage House, which the stunning National Trust village starred as Trenwith in Poldark.

MAGNIFICENT • Trowbridge • Trowbridge Museum • Bradford on Avon • Corsham 3 • Malmesbury • STEAM Museum Industrial • Kennet & Avon Canal • Crofton Beam Engines • Wilton Windmill • The Merchant’s House Heritage > Wilton Windmill

Day 1 river, while former weavers’ cottages Day 3 cling to the hillside above. AM: Your tour begins in AM: Take to the Kennet & Avon Wiltshire’s county town of Overnight: Bradford on Avon or Canal for a relaxing narrowboat Trowbridge, where 1,000 years Melksham areas. trip, or stroll along the towpath of the woollen cloth industry Day 2 beside the impressive flight of left a rich architectural legacy. locks at Caen Hill. Trowbridge Museum (reopening AM: Owing its former prosperity to the wool trade, honey-coloured Corsham Lunch: Devizes or Marlborough August 2020 after extensive areas. renovation and expansion) has makes a great stopping off point on a nationally important collection your journey to Malmesbury, where PM: Head to Crofton Beam relating to West Country wool. you can uncover the history of fine Engines near Marlborough to lace making at the Athelstan Museum. discover magnificent 200-year- Lunch: Trowbridge or Bradford Lunch: Malmesbury or Swindon. old working steam engines. on Avon areas. On Sundays and Bank Holiday PM: In its textile production PM: On arrival in Swindon, step Mondays you can also visit Wilton heyday, Bradford on Avon was back in time at STEAM – Museum Windmill nearby. Time permitting, home to more than 30 cloth of the Great Western Railway. a visit to The Merchant’s House factories. Today the impressive Overnight: Swindon or in Marlborough makes a fascinating walls of Abbey Mill still flank the Devizes areas. addition to your itinerary.

[email protected] 19 VISITWILTSHIRE

Local GuidesTOUR OPERATORS GUIDES ONLY AMESBURY HERITAGE AND TRANSPORT TOURS & HISTORY TALKS 07793 366429 [email protected] ROMAN BATH PRIVATE HIRE SALISBURY, STONEHENGE 01225 484346 & SARUM TOURS SALISBURY CITY GUIDES [email protected] 01722 421777 07873 212941 www.romanbathprivatehire.co.uk [email protected] [email protected] www.salisburystonehengetours.co.uk www.salisburycityguides.co.uk SALISBURY’S CHEQUERED HISTORY GUIDES TOURS 2 ORDER 01722 320928 TRANSPORT ONLY 07827 715353 [email protected] FOR GROUPS [email protected] www.salisburyhistorytours.co.uk (eg car, taxi, minibus, coach, train) www.tours2order.com SOUTH WEST HERITAGE TOURS EXECUTIVE CONNECTION DRIVER GUIDE WITH 07739 667543 01722 333333 [email protected] [email protected] CAR TRANSPORT www.southwestdriverguide.co.uk www.executiveconnection.co.uk GUIDED WALKS IN WILTSHIRE STONEHENGE & AVEBURY VALUE CARS GROUP 07502 294715 WITH OLDBURY TOURS 01722 505050 [email protected] 07947 488665 [email protected] www.guidedwalksinwiltshire.co.uk [email protected] www.salisbury-valuecars.co.uk HERITAGE HOLIDAYS www.oldburytours.co.uk SALISBURY REDS 01722 782893 STONEHENGE & SALISBURY 01202 338420 [email protected] GUIDED TOURS [email protected] www.heritage-holidays.org.uk 0845 519 8248 www.salisburyreds.co.uk LIBERTY CAR TOURS [email protected] SOUTH WEST MINIBUSES 07989 387660 www.StonehengeTravel.co.uk 0117 965 0000 [email protected] [email protected] www.libertycartours.co.uk THE STONEHENGE TOUR 01202 338420 www.southwestminibuses.com DRIVER GUIDE WITH [email protected] GREAT WESTERN RAILWAY www.thestonehengetour.info 0345 700 0125 GROUP TRANSPORT Please use online contact form (large car, minibus, coach) CAR HIRE on our website: www.gwr.com AROUND & ABOUT BATH SOUTH WESTERN RAILWAY 08000 747949 PRACTICAL CAR & 0345 6000 650 [email protected] MOTORHOME RENTAL 01249 750500 Please use online contact www.aroundandaboutbath.com [email protected] form on our website: BATH TOURIST TOURS www.practical.co.uk www.southwesternrailway.com 01225 683058 [email protected] VINTAGE CLASSICS 01225 703377 WALKING HOLIDAYS www.russellsofbath.com [email protected] ALISON HOWELL’S LION TOURS www.vintage-classics.co.uk FOOT TRAILS 07769 668668 01747 820626 [email protected] GROUND HANDLERS [email protected] www.liontours.co.uk www.foottrails.co.uk NORMAN ALLEN GROUP MAD MAX MINIBUS TOURS TRAVEL LTD FOOTPATH HOLIDAYS 07990 505970 01432 277666 01985 840049 [email protected] [email protected] [email protected] www.madmaxtours.co.uk www.group-travel.com www.footpath-holidays.com

20 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

A Starring Role Wiltshire locations can be spotted > Poldark, Corsham > War Horse, Castle Combe in many big screen movies and TV costume dramas. A few are listed here – to find out more Lacock Abbey and Great Other productions featuring go to visitwiltshire.co.uk/film Chalfield Manor featured in Wiltshire locations include Tomb the BBC’s Wolf Hall (2015). Raider (2018), The Crown (2017), Stunning Iford Manor Gardens Transformers: The Last Knight can be seen in a re-make of Scenes from Harry Potter & (2017), The White Princess (2017), The Secret Garden (April 2020). The Half Blood Prince (2009) Dr Thorne (2016), Thor: The Dark and Harry Potter & The Chamber Filming for the final TV series of World (2013), War Horse (2011), of Secrets (2002) were filmed at The Wolf Man (2010), Creation Downton Abbey (2015) took Lacock Abbey. place in Lacock, which co-starred, (2009), The Young Victoria (2009), with Bradford on Avon, in the big Both Wilton House and Stourhead Lark Rise to Candleford (2008- screen version (2019). can be seen in the cinema version 2011), The Other Boleyn Girl (2008), of Pride & Prejudice (2005). Cranford (2007), Stardust (2007) Corsham stood in for 18th century Chocolat (2000), Robin Hood, Truro in series one of Poldark (2015), While Mompesson House Prince of Thieves (1991), Far From while Great Chalfield Manor and Wilton House starred in the Madding Crowd (1967) and appeared in series two (2016). Sense & Sensibility (1995). Dr Dolittle (1966).

[email protected] 21 VISITWILTSHIRE

> Bowood House & Gardens

Outstanding Attractions

Park and Stourhead. Longleat, archaeology at The Salisbury with its Elizabethan house, safari Museum and Wiltshire Museum. park and more. Charming mansions Or watch conservation in action such as Mompesson House. at The Merchant’s House Old Sarum, which evolved from in Marlborough. a Neolithic community into the original site of Salisbury. Impressive Old Wardour Castle.

> REME Museum You can combine super-friendly animals with wine appreciation at Whether you’re here for a day, Cholderton Rare Breeds Farm a weekend or longer, no visit Park and Bluestone Vineyards. to Wiltshire would be complete Take a walk on the wild side at without experiencing our timeless Studley Grange Garden and > Cholderton Rare Breeds Farm Park wonders. Join Salisbury Cathedral Leisure Park. Hunt for bargains at in 2020 as it celebrates the 800th McArthurGlen Designer Outlet You’ll also find a range of fascinating anniversary of the laying of its Swindon. Learn about army history museums specialising in everything foundations. Home to the tallest at REME Museum. Discover from textiles, aircraft and motor spire in Britain it also houses the Wiltshire’s industrial heritage at vehicles to the history of brushware. finest of four original 1215 Magna STEAM – Museum of the Great Carta manuscripts. Shrouded in Western Railway. See outstanding There are plenty of fascinating mystery with a magnetism that has places to visit on the Wiltshire drawn people to them for thousands borders, too. At Cheddar Gorge of years, Stonehenge and Avebury and Caves you can follow in the are equally breathtaking – two footsteps of early man, walk along monolithic stone circles within one Britain’s highest inland limestone outstanding World Heritage Site. cliffs, and admire stunning stalactites and stalagmites in Other unmissable attractions include the caverns below. stately homes and gardens such as Bowood, Great Chalfield Manor, For further ideas and inspiration go > Westonbirt Arboretum > Lydiard House Iford Manor Gardens, Lydiard to: visitwiltshire.co.uk/groups

22 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

[email protected] 23 VISITWILTSHIRE Abbey House Gardens Malmesbury Arundells

Historic house, art collection and beautiful two-acre garden leading down to the river. A spectacular 5-acre garden beside the 12th century Just a few minutes walk from Salisbury Cathedral Abbey Church in the centre of medieval Malmesbury. and coach drop-off points. Former home of Sir Edward Heath: Prime Minister, statesman, Open April to October. Groups welcome, please sailor and musician. Groups welcome for self-guided contact us for further information and to book. visits or tours with our experienced guides. Free entry for driver/leader and discounts for large groups. 07795 418197 01666 827650 Please ring to discuss your requirements. [email protected] 01722 326546 | [email protected] www.abbeyhousegardens.co.uk www.arundells.org

The Merchant’s Iford Manor Gardens House The CartwrightHignett family at Iford Manor, near Bath, welcome Set on the wide high street of the vibrant market visitors to their internationally renowned Grade 1 Listed gardens, town of Marlborough, which is bursting with history as featured in the upcoming cinematic remake of ‘The Secret and character, is the house of Thomas Bayly, a Garden’. Formerly home to Harold Peto from 18991933. prosperous silk merchant. It was rebuilt following the great fire of Marlborough in 1653. A fine timber and Open April to September Out of hour visits and tours available brick building was constructed, its interior panelled, Coaches & groups by appointment with nationally acclaimed, unique wall paintings Please email us for details and a commanding oak staircase. Continuing WINNER—Little Treasure of Britain conservation makes this a special visitor attraction. 2017 Group Travel Awards 132 High Street, Marlborough, SN8 1HN

www.IfordManor.co.uk | [email protected] | +44 (0)1225 863146 01672 511491 | www.themerchantshouse.co.uk

24 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

Near A303/338Stonehenge

SP4 0EW

GROUP TOURS

A WONDERFUL PLACE TO STOP & STRETCH, IN BEAUTIFUL WILTSHIRE COUNTRYSIDE

GREAT CUSTOMER SERVICE Your tour guests will be well looked after and can make use of the café, bar, education centre and events barn (bookable). PRE-BOOKING & PARKING Pre-bookable for coaches or smaller groups only, with meals, snacks and bespoke tours available, pricing on request. There is plenty of room for parking coaches and drivers are warmly welcomed with a hot drink and meal voucher. FOOD & GIFTS The café serves delicious home-cooked food, barista coffee, cream & afternoon teas and the farm gift shop is stocked with local souvenirs and giftware. TAILORED GUEST EVENTS Team building and tailored guest events can be made by arrangement. ACCOMMODATION Our comfortable and friendly youth hostel also provides ideal large and small group accommodation. For school and student groups, leader rooms are available.

CALL SUE, TOURS & EVENTS MANAGER: 01980 629438

Café & Food Tours & Groups Rare Breeds Farm Accommodation Weddings & Events

For Bookings & Enquiries 01980 629438 | [email protected] Visit: www.choldertoncharliesfarm.com

[email protected] 25 VISITWILTSHIRE McArthurGlen Designer Outlet Swindon Located within the listed buildings of the old Great Western Railway Works, McArthurGlen Designer Outlet Swindon is a unique destination for those looking for an immersive shopping experience. Browse luxury, well-loved brands including Levi’s, Ted Baker, Nike, Reiss and more for up to 60% less before you relax and unwind at one of our many cafés and restaurants such as Wagamama, Pizza Express, Carluccio’s and Starbucks.

Within 50 miles of Bath and Bristol, less than an hour from London by train and on the edge of the Cotswolds, Swindon Designer Outlet is a great place to meet and spend time with friends and family. Along with fantastic savings all year round, discover seasonal events such as Black Friday, Late Night Shopping and a magical Christmas period. Keep the kids entertained too on the Hooter Express train, and in our interactive play area! There’s something for everyone at Swindon Designer Outlet… © National Trust 2019 . Registered charity, No. 205846. Images \ James Dobson

Connections with history made in Wiltshire

Visit Lacock, Stourhead and Avebury for days out full of new discoveries and explore unspoilt Wiltshire countryside.

These are the places that make us. nationaltrust.org.uk/wiltshire

26 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

Cause to Celebrate!

In 2020 Salisbury Cathedral and the city commemorate one of the most remarkable moves in medieval history: the relocation of the Cathedral and its community from Old Sarum to its present site.

A year of celebrations is planned to mark the spirit and endeavour required to pull off this incredible feat. From the craftsmen who constructed the medieval masterpiece with its 123m high spire to the citizens who built a thriving commercial centre around it, in 2020 the city recognises the vision that transformed what was a modest hamlet into one of the most influential cities in Britain by the early 1300s.

Highlight events include an immersive light and sound show Sarum Lights from 18-22 February, a major art exhibition Spirit and Endeavour with works by 20 contemporary artists including Henry Moore and Grayson Perry from 1 April-25 October and Confluence: a Festival of Flowers from 15-20 September.

An exciting range of special interest tours is available to pre- booked groups at the Cathedral including behind the scenes tours of their works yard, where visitors can watch talented stonemasons using the same traditional craft skills as those used to build the Cathedral 800 years ago.

Situated at the gateway to the south west and with Stonehenge only 8 miles away, there has never been a better time to visit this jewel in the Wiltshire countryside!

For more information email [email protected] or call 01722 512190. www.salisburycathedral.org.uk

[email protected] 27 VISITWILTSHIRE EXPLORE A LOST CITY Stand in the footprint of the original Salisbury Cathedral.

Nr Salisbury, Wiltshire SP1 3SD

The English Heritage Trust is a charity, no. 1140351, and a company, no. 07447221, registered in England.

6114 Old Sarum 130x94mm LAND Ad.indd 1 03/09/2019 14:48 YOUR STORY STARTS HERE Travel back 5,000 years to discover the world of your ancestors.

Nr Amesbury, Wiltshire SP4 7DE

Pre-booking essential call 0370 333 0604 or email [email protected]

The English Heritage Trust is a charity, no. 1140351, and a company, no. 07447221, registered in England.

28 visitwiltshire.co.uk/groups

NCG MKTG SToNEhENGE T142P SToNEhENGE aDvErT

jESSiCa yEoMaN LaNDSCaPE 94x130MM CMyK

SuSiE aW 15.09.16

ENGLiSh hEriTaGE, BraND & DESiGN TEaM, ThE ENGiNE houSE, FirEFLy avENuE, SWiNDoN SN2 2Eh • TELEPhoNE 01793 414451 TRAVEL TRADE GUIDE REME Museum

A very modern and interactive museum with STEAM seven fascinating galleries to explore, plus two Museum of the Great Western Railway temporary exhibitions each year. Large exhibits include a scout helicopter and the 62T Challenger Armoured Repair and Recovery Vehicle. A First Class Day Out Exclusive group options include a visit to the STEAM - Museum of the Great Western Railway reserve collections hanger and a session with Fire Fly Avenue, Swindon SN2 2EY the Museum Archivist. Tel: 01793 466646 Large free car park. Excellent Crowns Café for www.steam-museum.org.uk hot and cold refreshments. www.facebook.com/steammuseum Open Tue-Sun, 10am-4:30pm. @steam_museum www.rememuseum.org.uk | 01249 894869 [email protected]

Studley Grange Thomas Hardy HIS STORY RETOLD Four chapters… four museums

Take a fresh look at the life and literature of the Victorian novelist and poet who found his inspiration in the Wessex landscapes. His story will be retold in exciting new ways by our Situated just outside Swindon, close to the M4, museum collections, from Studley Grange is ideal for ‘comfort breaks’, as period costumes to personal an enjoyable addition to your journey, or even letters, art to archaeology. part of your holiday. Find beautiful gifts, plants and horticultural items in our Garden Centre. The four exhibitions open Discover the natural beauty of tropical butterflies, in summer 2021 at whilst walking amongst them, see a range of The Salisbury Museum, exotic animals and reptiles in the zoo and learn Wiltshire Museum, Poole where your food comes from out on the farm. Museum and Dorset Museum. Visit the craft village for an individual shopping experience and Butterfly Café for delicious freshly For group tickets, tours, prepared food. Studley Grange is the perfect day itineraries, email out for all the family; for more information visit wessexmuseums@ www.studleygrange.co.uk bcpcouncil.gov.uk

[email protected] 29 VISITWILTSHIRE

> Salisbury Cathedral Tower Tour

10 top reasonsTO VISIT WILTSHIRE

Whether you’re planning your • Wiltshire has characterful market first visit to Wiltshire or your towns aplenty. Bradford on Avon, a twenty-first, we’ve come up honey-coloured gem. Calne, where with some suggestions for the English technique of producing making the most of your time ham and bacon was invented. here. You’ll find new stories > Stonehenge Visitor Centre Corsham, whose historic high street around every corner: starred as Truro in BBC’s Poldark. • Steeped in history and Stylish, cosmopolitan Marlborough, With award-winning attractions, • mystery, no visit to Wiltshire a handsome former staging post. great food and drink, excellent would be complete without Swindon with its excellent range of shopping and top-notch arts taking in Stonehenge and leisure opportunities. venues, Salisbury is the perfect Avebury: two inimitable stone fusion of ancient and modern. circles; one outstanding • Creativity is at the heart of the Salisbury Cathedral boasts World Heritage Site. Wiltshire experience. Here you’ll find Britain’s tallest spire and best inspirational festivals, events and preserved original 1215 Magna entertainment, all year round. Carta. Take a Tower Tour for • With miles of ancient drove roads fabulous views and look out for and uncrowded country lanes, almost • The Kennet & Avon Canal celebrations throughout 2020 half of Wiltshire’s breathtaking stretches across the centre of the marking the 800th anniversary landscape falls within an Area of county, offering a range of ways of the laying of its foundations. Outstanding Natural Beauty to appreciate Wiltshire’s timeless – rural England at its very best. scenery. Walk or cycle along the towpath, take to the water in a canoe, or relax on a soothing narrowboat cruise.

• Wiltshire offers a great all- round shopping experience, with designer brands and high > Lacock Abbey street names, independent outlets and shopping malls, > Westbury White Horse farm shops and markets. • Among Wiltshire’s many • Among Wiltshire’s most iconic timeless villages, the stars of • To make the most of all that views are the White Horses the show are the film-makers Wiltshire has to offer, it’s well carved into its chalk hillsides. favourites of Lacock and Castle worth staying a night or two – you’ll Keep an eye out for them as Combe; the perfect places to find a great range of group-friendly you travel around. journey back in time. accommodation to choose from.

30 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE > Festival of Light, Longleat Christmas IN Wiltshire

Christmas in Wiltshire is a very special time, as our historic towns and villages receive an extra sprinkling of festive magic. Here are a few highlights of particular interest to groups – for more details of these and many other seasonal events go to visitwiltshire.co.uk/whats-on

Longleat’s winter wouldn’t be complete without the renowned Festival of Light, which is opportunities at the National garden. See website for details. confirmed to return for its 7th Trust shop. (*Manor closed www.nationaltrust.org.uk/stourhead year on selected dates from Wednesdays; whole property except Witness Salisbury Cathedral’s 7 Nov 2020 to 3 Jan 2021. stone circle closed 24-26 Dec.) spectacular Darkness to Light The illuminating lantern spectacle www.nationaltrust.org.uk/avebury will see hundreds of silk-strewn Advent Procession, as 1,300 scenes and digital installations Christmas events at Lacock will run candles light up the Cathedral – embellishing the ornate Longleat throughout Dec 2020 (closed 25 daily from Fri 27-Sun 29 Nov 2020. Estate, bringing the spirit of the and 26 Dec). As well as traditional Join one of Salisbury Cathedral’s festive season to lustrous light. decorations and a crackling log fire atmospheric services or book a As part of the Festival of Light, on in the Abbey’s Great Hall, visitors behind the scenes tour and view New Year’s Eve and New Year’s Day can enjoy the Christmas tree festival their giant Christmas tree from there will be spectacular firework in the Cloister, hear traditional above! Private tours available to displays lighting up the evening sky. Victorian carols and follow a family pre-booked groups only - email www.longleat.co.uk/groups trail through the village and grounds. [email protected] or telephone www.nationaltrust.org.uk/lacock 01722 512190 for details. At McArthurGlen Designer www.salisburycathedral.org.uk Outlet Swindon you can tuck into From Wed 25 Nov-Sun 20 Dec delicious street food as you do 2020 (Wed-Sun only) Mompesson During Nov and Dec (dates tbc) your Christmas shopping, enjoy the House in Salisbury will be Salisbury Christmas Fayre will beautiful decorations and magical decorating the ground floor rooms feature colourful stalls swathed in Christmas activities. Pre-book your for Christmas, with a festive trail twinkling lights, offering everything group to receive a group pack for children, plus mince pies from traditional festive foods to including a 10% discount card and mulled wine in the garden hand-crafted gifts. Browse the and £5 gift card lunch voucher for tea-room. www.nationaltrust.org. traditional wooden chalets, listen coach drivers. For more details and uk/mompesson-house to live music, and enjoy seasonal many other seasonal events go to treats in the food and drink quarter. The garden at Stourhead is open www.swindondesigneroutlet.com www.christmasinsalisbury.co.uk all year, but from 21 Nov-23 National Trust properties join Dec 2020 a selection of ornately From the beginning of Dec in the festive celebrations too. decorated rooms at Stourhead Wyvern Theatre’s ever-popular From Sat 21 Nov 2020 to Sun House show how the Hoare family annual pantomime takes to the 3 Jan 2021* Christmas warmth and celebrated Christmas. Three course stage for a four-week run. Special cheer at Avebury include beautiful lunches can be pre-booked for group rates are available and the decorations at Avebury Manor, groups. In the evening throughout Wyvern also hosts a selection warming dishes and festive aromas December, a magical after-dark of festive hospitality events. in the café, and Christmas gift illuminated trail awaits you in the www.swindontheatres.co.uk

[email protected] 31 VISITWILTSHIRE

EXCEPTIONAL Entertainment AND Events > Wyvern Theatre

Today life is hectic. Too hectic. in Bradford on Avon hosts over 24/7 this, 5G that. Sometimes you 120 events every year, attracting need to press pause and let time musicians of international renown. stand still. Thanks to Wiltshire’s In Salisbury, the Playhouse, Arts > Wiltshire Music Centre diverse and thriving arts scene, Centre and International Arts nothing could be easier. Top-notch Festival have joined forces under venues provide a wealth of inspired the banner of Wiltshire Creative and inspiring performances, while to form an impressive pan-arts show-stopping festivals and events organisation which – alongside City showcase the county’s endless Hall Salisbury’s three seasons of live imagination and ingenuity. entertainment – makes for a truly exciting arts offering. In Wiltshire we’ve got creativity down to a fine art and 2020 is set to be Among the stars of the show is another bumper year for all things > Salisbury Playhouse Swindon’s Wyvern Theatre & Arts artistic. You’ll find carnivals, fairs Centre. Named after a mythical, > The Pound and folk festivals. Theatre, comedy dragon-like beast believed to have and dance. Classical, jazz and world been the heraldic device of the music. Not to mention writing and Kings of Wessex, its programme of reading, talks and tours, history concerts, comedy, drama, dance and philosophy… and Christmas and musical theatre is sure to celebrations that are second to none. appeal to groups.

The Pound arts centre in Corsham For further details of these and is a popular venue with a year-round many more exciting festivals and programme of shows, exhibitions events throughout the year, go to and films. Wiltshire Music Centre visitwiltshire.co.uk/whats-on

32 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE Marlborough College

SCHOOL’S IN FOR SUMMER Europe’s largest multi-generational your experience truly immersive learning events. With over 500 and stay throughout. Full board Whether you wish to learn a courses for adults and young people accommodation is available within new skill or escape in a favourite pastime, Marlborough College encompassing creative arts, literature, the College, which is conveniently Summer School from 12 July to history, science, body and mind, sport located for Marlborough’s famous High 8 August 2020 has it covered. and country pursuits there really is Street and the Wiltshire countryside. something for everyone. A packed programme of courses To request a brochure phone followed by eclectic evening Attend Summer School from Monday 01672 892388 or visit entertainment makes for one of to Friday as a day student or make www.summerschool.co.uk

Wyvern Theatre

The Wyvern Theatre in Swindon 635 seats and every seat is productions, as well as its annual is named after the mythical wyvern designed to be no further than Christmas pantomime. which was once the emblem of the 70ft from the stage. kings of Wessex. It was opened The Wyvern also hosts a number on 7 September 1971 by Queen The venue offers a mixed of themed dining events and party Elizabeth II and Prince Philip. programme of live music concerts, nights throughout the year, all held comedy, dance, drama, musical in their event space The Spotlight The Wyvern is Wiltshire’s largest theatre and local amateur Room, which is available for private theatre. Its auditorium has hire. www.swindontheatres.co.uk

[email protected] 33 VISITWILTSHIRE Timeless Towns The medieval city of Salisbury is a & VILLAGES must for anyone visiting Wiltshire. But the county has many more heritage, stylish independent historic towns and villages waiting shops and colourful markets, trade, particularly during the quieter, to be discovered. Surrounded by tempting pubs and restaurants, shoulder months – see below for Wiltshire’s timeless landscape, or great entertainment. The coach parking details or go to they all have something unique following work with VisitWiltshire visitwiltshire.co.uk/groups for to offer: fascinating history and to welcome groups and the travel further information.

AMESBURY Two designated coach spaces in the Central car park SP4 7JE. CALNE Coach drop off on The Strand SN11 0EH. Call 01249 814000 CHIPPENHAM to arrange parking prior to visit. Sadlers Mead Car Park SN15 3PA.

AVEBURY CRICKLADE National Trust Car Park, Avebury Drop off and pick up points close SN8 1RD. Can be limited in to High Street. No designated summer. If full, coaches can drop coach parking, but coaches can off/pick up in the High Street. park on the Causeway SN6 6DQ.

BRADFORD ON AVON CORSHAM Four coach spaces Station Call 01249 702130 to arrange Car Park BA15 1DQ. prior to visit. Additional coach parking Moulton Drive BA15 1UF. To book Meet and Greet service visit www.bradfordonavon.co.uk CASTLE COMBE or call 01225 864240. Main car park at the top of the hill SN14 7HU.

34 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

DEVIZES Awarded Confederation of MELKSHAM Passenger Transport UK Coach King Street Car Park SN12 6HB. TROWBRIDGE Friendly status. Two designated On-street parking in Canal Road drop off points in New Park Street BA14 8RL. Coach drop off point SN10 1DS (20 minute limit). Extra in loading bay area behind Shires spaces at far end of Station Road Shopping Centre BA14 8AT. Car Park SN10 1BZ. Four spaces at Wharf Car Park SN10 1EB. Call 01380 800400 in advance to arrange free coach parking.

SALISBURY VALE OF PEWSEY Awarded Confederation of By arrangement at The Waterfront Passenger Transport UK Special at Pewsey Wharf SN9 5NU – call Certificate for Coach Friendly City. 01672 564020. By arrangement Drop off/pick up point on St John at Crofton Beam Engines Street SP1 2SB. Main coach SN8 3DW – call 01672 870300. LACOCK parking at Millstream Coach Park SP1 3TA. Overflow at Britford At Wilton Windmill SN8 3SW Hither Way Car Park SN15 2LG. Park & Ride SP5 4DS. for 2 to 3 coaches. Follow signs for National Trust Car Park.

WARMINSTER MALMESBURY Drop off at Central Car Park, off Station Yard Car Park SN16 9JT. SWINDON Station Road BA12 9BT. Coach Drop off point Cross Hayes Drop off/pick up points at the parking 1½ miles away at service Bus Station in Newbridge Square, SN16 9BZ. station on junction of A36/A350/ SN1 1EA, and Shaw Ridge Leisure Park, Whitehill Way, A3414 BA12 7RU. SN5 7DW. Coach parking at the Swindon Truck Stop, SN3 4HD. Additional coach parking at The County Ground, SN1 2ED on non-match days – advance booking essential. If visiting McArthurGlen Designer Outlet, coach parking is available on site, MARLBOROUGH SN3 4ER – telephone 01793 WILTON George Lane Car Park SN8 4BX. 507600 48 hours in advance. Wilton Shopping Village SP2 0RS.

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Bradford on Avon

Stroll through the town and you will walk through time, the Romans, Georgians and Victorians have all left their mark – each creating a chapter in Bradford on Avon’s remarkable story.

Bradford on Avon is perfectly set in the dramatic Avon valley; it is a combination of river, canal and architecture of true character. From small weavers’ cottages to grand clothiers’ houses; handsome public buildings to medieval barns, ancient places of worship and meandering alleyways all waiting to be explored.

Easily accessible by coach, car or train and close to the World Heritage City of Bath, Bradford on Avon is the perfect place for your group to visit.

• Free meet and greet service • Blue Badge guided tours available to book • Coach parking close to town centre and the canal • Simple and easy online booking service • Online details for groups, include coach parking information, group friendly restaurants and accommodation

Book online at www.bradfordonavon.co.uk/ plan-your-visit/travel-trade/

Or call 01225 865797 and ask to speak to the Tourism Officer. www.bradfordonavon.co.uk

36 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

Salisbury The perfect > High Street historic city

Set amidst glorious countryside, Salisbury is a quintessentially English city, where medieval magnificence meets contemporary culture.

Dazzling Salisbury Cathedral is home to the tallest spire in Britain and the finest original 1215 > Old Sarum Magna Carta manuscript. In 2020 Salisbury Cathedral and the city commemorate the 800th anniversary The Rifles Berkshire & Wiltshire with tempting tea rooms, coffee of the Cathedral’s relocation from Museum. Nearby is the Parish shops and restaurants. Familiar Old Sarum to its present site with Church of St Thomas. On the high street stores are joined by a year of celebrations marking the outskirts of the city you’ll find an excellent range of independent spirit, endeavour and vision required Old Sarum, the original site of retailers. There are regular markets to pull off this astonishing feat. Salisbury. While River Bourne throughout the year, and an ever- Highlights include Sarum Lights, an Community Farm, Boscombe popular Christmas Fayre. Down Aviation Collection, Salisbury immersive light and sound show Salisbury is the perfect blend of Racecourse and Stonehenge from 18-22 February; a major art ancient and modern. Go to are on the doorstep too. exhibition from 1 April-25 October; visitsalisbury.co.uk for details of and a festival of flowers from 15-20 Alongside layer upon layer of everything on offer for groups in September. For further details go to fascinating history, Salisbury 2020, including shopping, food and salisburycathedral.org.uk offers an exciting annual line-up drink, accommodation, attractions Other attractions within the of festivals and events and a first- and events. rate programme of music, dance, Cathedral Close include Salisbury: traditional and original. Mompesson House, Arundells, theatre, comedy and more. Cosy The Salisbury Museum and pubs and inns abound, together #Salisbury2020

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Come and discover Wiltshire’s hidden treasure History, heritage, arts and crafts, great places to eat and drink and lots of independent shops – plus www.corsham.gov.uk/visit Poldark was filmed here too.

Just 8 miles from Bath on the A4, 4 miles from the M4 (J17), or 3 miles from Chippenham Station. IMAGE CREDIT: MAMMOTH MEDIA MAMMOTH CREDIT: IMAGE

38 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE Bridge Tea Rooms Britford Farm Shop & Café

Afternoon tea is a fine art at The Bridge Tea Rooms. Recognised as excellent by the UK Tea Guild and twice awarded winners of ‘The UK’s Top Tea Place’. Just five minutes from Salisbury in a traditional, rural Friendly staff in Victorian dress serve light meals, and relaxed setting, Britford Farm Shop is the perfect cakes, sandwiches and a wide range of afternoon place to stop off for a morning coffee with a tasty teas. All housed in a former blacksmith’s cottage cake, a lunch from the popular wide selection, or as dating from 1502. a venue for a special occasion for up to 48 persons. The shop offers a select range of local preserves, Open Monday-Sunday 10am-5pm. cheeses, eggs and chocolates too! Afternoon Teas served from 12 noon till 5pm. Please call for opening times or to make a reservation. 24a Bridge Street, Bradford on Avon, Wiltshire BA15 1BY Bridge Farm, Lower Road, Britford, Salisbury, 01225 865537 Wiltshire SP5 4DY www.thebridgetearooms.co.uk 01722 413400 | www.britfordfarmshop.co.uk

Stonehenge Pub Group

The Stonehenge Pub Group’s These traditional pubs are very experienced portfolio includes two pub in turning small, medium and large tour restaurants conveniently groups round quickly and efficiently, whilst located within eight minutes providing tasty food in an environment with drive from Stonehenge: the a strong focus on customer service. Stonehenge Inn & Carvery Whether you want quick fish and chips or (105 covers) and the Swan a three course lunch we can cater for you. at Stoford (130 covers). Telephone 01722 790236 (option 3) or visit www.stonehengepubgroup.co.uk

[email protected] 39 VISITWILTSHIRE > The Bridge Tea Rooms

Refreshment Stops

From the freshest of local AMESBURY AREA MARLBOROUGH AREA produce to a wealth of • Cholderton Rare Breeds Farm Park • Avebury traditional specialities handed and Bluestone Vineyards SALISBURY AREA down the generations, you’ll • Holiday Inn Salisbury-Stonehenge, • The Bell Tower Tea Rooms, find plenty to whet your appetite Amesbury Salisbury Cathedral in Wiltshire. Luckily, life moves • The Stonehenge Inn and Carvery, • Britford Farm Shop and Café at a gentle pace here, so Durrington you’ll have time to savour the • The Red Lion Hotel, Salisbury gastronomic delights conjured BRADFORD ON AVON AREA • The Refectory, Salisbury Cathedral up by food and drink producers • The Bridge Tea Rooms, • Rose & Crown Hotel, Salisbury around the county. Bradford on Avon • The Swan at Stoford • Iford Manor Gardens Start your day by tucking into a SWINDON AREA hearty Wiltshire breakfast. Then CALNE AREA • Lydiard Park, Lydiard Tregoze linger over elevenses. Treat yourself • Bowood House and Gardens, • McArthurGlen Designer Outlet to afternoon tea. While away the Derry Hill Swindon (various outlets) hours over a long lunch or dinner. • Bowood Hotel, Spa and Golf • REME Museum, Lyneham Resort, Derry Hill Listed on these pages is a selection • STEAM – Museum of the Great of restaurants, cafés, pubs, hotels CRICKLADE AREA Western Railway, Swindon and attractions that work closely • Cricklade House Hotel • Studley Grange Garden and with VisitWiltshire and are keen to Leisure Park, Wroughton attract travel trade business – we LACOCK AREA • Wyvern Theatre, Swindon recommend you call in advance • The Stables Tea-room, Lacock WARMINSTER AREA to check that they are able to MALMESBURY AREA accommodate your group. • Longleat, near Warminster • The Old Bell Hotel, Malmesbury (various outlets) • Stourhead Restaurant

40 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

> The Shelburne Bar, Bowood Hotel

> Holiday Inn Salisbury-Stonehenge > Britford Farm Shop

> The Red Lion Hotel QUICK STOPS

The cafés or restaurants attached to the following attractions can be accessed without paying an entrance fee:

• Avebury • The Rifles Berkshire & • Boscombe Down Aviation Wiltshire Museum Collection • Roves Farm • Bowood House & Gardens • Salisbury Cathedral & Magna Carta • Cholderton Rare Breeds • The Salisbury Museum Farm Park • Stourhead • Crofton Beam Engines • St Peter’s Church Marlborough • Crop Circle Exhibition & Centre • Studley Grange Garden and • Fisherton Mill Leisure Park • Iford Manor Gardens • Swindon & Cricklade Railway • Kennet & Avon Canal Trust, • Visit Hillbrush Bradford on Avon • Wilton Windmill • Kennet & Avon Canal Trust, • Army Flying Museum Devizes • Cheddar Gorge • Lacock Abbey, Village & Fox • Holburne Museum Talbot Museum • Roman Baths • Larmer Tree Please note: on-site parking may be • Lydiard House & Park limited and advance booking is always • McArthurGlen Designer recommended (essential for Stourhead). > The Stonehenge Inn Outlet Swindon

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FUN-PACKED Activities > Marlborough College Summer School

Whether your group’s ideal break You can test your nerve on the is calming, comforting, refreshing, go-karting track. Immerse yourself or bursting with high adrenalin in spine-chilling laser combat. > Castle Combe excitement, Wiltshire will put back Unleash your inner Sherlock Holmes what the rest of the week takes out. and search for clues on a treasure trail. Pit your wits against the clock With almost half its breathtaking in a real-life escape game. Brush landscape falling within an Area of Outstanding Natural Beauty, up your language skills. Master new Wiltshire is perfect for outdoor culinary techniques. Kick up some pursuits. Walkers and cyclists are dust with a spin around the rally field. particularly well-served with over Team up with an expert tour guide to unearth the secrets of the past. 8,200 paths to explore. So pull > Exploring the on your boots or pump up your Try your hand at archery, climbing, North Wessex Downs tyres and head out on a voyage paddle boarding and zip wiring. of discovery. Or simply relax with a luxurious treatment in one of our spas. Other opportunities to make the most of the great outdoors include From 3 years old to 90 years a canoe trip or a horseback safari, young, courses at Marlborough a day’s fishing or a round of golf. College Summer School span > Salisbury, Stonehenge & Sarum Tours Those with a head for heights can the generations. Music and dance, drift peacefully over Wiltshire’s science and technology, body and With such an enormous range timeless landscape in a hot air mind – traditional favourites and and variety of activities to choose balloon or send their heart rate inspiring new subjects combine from, if you’re tired of the everyday, soaring on a tandem skydive. every year in an exciting programme it’s time for Wiltshire. While intrepid explorers can reach that has something to offer all parts of Salisbury Plain inaccessible ages and interests. For further details go to to many vehicles with an off-road visitwiltshire.co.uk/activities driving experience. 42 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

Discover your past, “the personal way”

Travel back over 10,000 years in time with your own personalised tour of some of Britain’s hidden gems

Unit 7 & 8 Whittle Road, Churchfields Industrial Estate, Salisbury, Wiltshire SP2 7YS Tel: 01722 333333 www.salisburystonehengetours.co.uk

A modern Group Friendly Hotel with 103 bedrooms, the perfect choice Rose & Crown for an extraordinary tour. Hotel

Nestled on the banks of the River Avon sits the four-star Legacy Rose & Crown. A picturesque hotel with 34 guest bedrooms, dating back to the 13th century, and offering unrivalled views of the tranquil meadows towards Salisbury Cathedral. The bedrooms in the historic building boast period features along with modern amenities, whilst the The nearest hotel to Stonehenge beside the A303, easy River’s Edge restaurant offers delectable all-day dining. access from London, the West Country and to the picturesque Group leaders and trip organisers can take advantage county of Wiltshire. Free parking and Wi-Fi throughout. Our Solstice Bar and Grill can provide a quick of bespoke packages and benefits. refreshment stop, breakfast, lunch or dinner. Legacy Rose & Crown Hotel, Harnham Road, Call 0345 241 3535 Salisbury, SP2 8JQ | 08444 119 046 [email protected] www.legacy-hotels.co.uk/hotels/ hisalisbury-stonehenge.co.uk rose-crown-hotel-salisbury-wiltshire

[email protected] 43 VISITWILTSHIRE Places to Stay

> Legacy Rose & Crown Hotel

With so much to see and do BOUTIQUE & SMALLER HOTELS coach driver and/or group leader. around the county, why not extend Independently owned, boutique- A youth hostel can also be an your visit by adding an overnight style accommodation offers a excellent and economical choice. stay? In Wiltshire you’ll find plenty more individual experience. For details of other options see of group-friendly accommodation, visitwiltshire.co.uk/accommodation with something to suit every taste SELF-CATERING and pocket. All within easy reach Self-catering cottages can be a WHAT NEXT? of our timeless wonders, timeless great idea for families and friends. Browse the list of group-friendly places, timeless pleasures places to stay on these pages, then and timeless nature. SOMETHING A LITTLE DIFFERENT? contact them direct to find out more If you like to be at one with the and make a booking. The accommodation providers shown great outdoors we have camping, in bold on the table opposite work glamping, caravan and motor closely with VisitWiltshire and are keen home pitches, as well as canal to welcome travel trade business. boats, log cabins, canvas lodges, eco pods and shepherd’s huts. WELL-KNOWN HOTEL CHAINS Holiday Inn and Marriott are well ON A BUDGET? represented in Wiltshire, as are Many of our places to stay offer Mercure, Legacy and Best discounted rates for groups, as well Western hotels. as free accommodation for your

> Glamping Pod at Stonehenge Campsite

> Bowood Hotel > The Old Bell Hotel

44 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

LOCATION WEBSITE TELEPHONE NO. OF ROOMS 1 COACH PARKING Amesbury Area Amesbury: Holiday Inn Salisbury-Stonehenge hisalisbury-stonehenge.co.uk 0345 241 3535 103 On site Cholderton: At Cholderton Rare Breeds Cholderton Youth Hostel 2 choldertonyouthhostel.co.uk 01980 629379 70 beds 2 Farm next door Bradford on Avon Area Bradford on Avon: Leigh Park Country House Hotel 3 leighparkhotel.co.uk 01225 864885 38 On site Bradford on Avon: The Swan Hotel theswanbradford.co.uk 01225 868686 12 Call for details Bradford on Avon: Widbrook Grange Hotel widbrookgrange.co.uk 01225 864750 20 On site Bradford on Avon: Woolley Grange Hotel woolleygrangehotel.co.uk 01225 864705 25 On site Calne Area Calne: The Lansdowne Hotel lansdownestrand.co.uk 01249 812488 25 Call for details Derry Hill: Bowood Hotel, Spa & Golf Resort bowood.org 01249 822228 43 On site Chippenham Area Chippenham: Angel Hotel 3 angelhotelchippenham.co.uk 01249 652615 50 On site Colerne: Lucknam Park Hotel & Spa lucknampark.co.uk 01225 742777 43 On site Cricklade Area Cricklade: Cricklade House Hotel crickladehotel.co.uk 01793 750751 45 On site Malmesbury Area Malmesbury: The Old Bell Hotel oldbellhotel.co.uk 01666 822344 34 Call for details Malmesbury: Whatley Manor Hotel & Spa whatleymanor.com 01666 822888 23 On site Melksham Area Beanacre: Beechfield House Hotel beechfieldhouse.co.uk 01225 703700 24 On site Royal Wootton Bassett Area Royal Wootton Bassett: The Angel Hotel theangelhotelwoottonbassett.co.uk 01793 851161 17 Call for details Salisbury Area Berwick St James: Stonehenge Campsite & Glamping Pods stonehengecampsite.co.uk 07786 734732 Capacity 8-20 On site Salisbury: Grasmere House Hotel grasmerehotel.com 01722 338388 38 On site Salisbury: Milford Hall Hotel & Spa milfordhallhotel.com 01722 417411 45 On site Salisbury: Peartree Serviced Apartments stayatpeartree.com 01722 322055 16 Millstream Coach Park Salisbury: The Red Lion Hotel 3 the-redlion.co.uk 01722 323334 60 Millstream Coach Park Salisbury: Rose & Crown Hotel 4 legacy-hotels.co.uk 01722 328615 32 On site Salisbury: Sarum College sarum.ac.uk/group-stays 01722 424800 40 Millstream Coach Park Salisbury: The Stones Hotel thestoneshotel.co.uk 01722 782020 44 On site Salisbury: White Hart Hotel 5 mercure.com 01722 327476 68 On site Swindon Area Swindon: Marriott Hotel swindonmarriott.co.uk 01793 512121 156 On site Warminster Area Bishopstrow: The Bishopstrow Hotel and Spa bishopstrow.co.uk 01985 212313 32 On site

Notes relating to the table above: 1 Please note: rooms may be a mix of singles, doubles, twins, triples etc 2 Rooms are often in bunk form – please check at the time of booking 3 Best Western / Best Western Plus Hotels 4 Legacy Hotels > The Red Lion Hotel > Holiday Inn Salisbury-Stonehenge 5 Mercure Hotels

[email protected] 45 VISITWILTSHIRE Wiltshire on the Great West Way®

The Old Bell Hotel The Old Bell Hotel sits proudly next to the 12th century Abbey in the centre of the historic, vibrant and charming Wiltshire market town of Malmesbury. > Caen Hill Locks England’s oldest hotel has recently been restored to the height of elegance, glamour and English charm. Around a quarter of the exciting Great West Way Located in the heart of Wiltshire, the family-owned runs through Wiltshire, along routes that brought hotel and restaurant is a romantic haven for first class druids to Stonehenge, drovers to market and travellers, social butterflies, coffee connoisseurs, pilgrims to Salisbury Cathedral. In Wiltshire, as with gin experts and lovers of historic quirkiness. anywhere along the Great West Way, you are never To complete the experience personable hosts, more than a few minutes from an extraordinary enchanting interiors, an historic setting and options attraction or an authentic experience. Ancient or for private dining make this the perfect Country modern. Town or country. House hotel in this vibrant town centre. Celebrate To find out how to uncover Wiltshire’s secrets and our 800th birthday in 2020 with us. discover an essential strand of England’s story, The Old Bell Hotel, Malmesbury, SN16 0BW see pages 14-15 of this guide or go to 01666 822344 | [email protected] GreatWestWay.co.uk/traveltrade www.oldbellhotel.co.uk

The Red Lion Hotel

The Red Lion nestles in the heart twist, as seen in the design of our what we believe to be one of the of this ancient city, just a few steps bedrooms. In the warmer months finest traditional English cream from the vibrant Market Place. our stunning Mediterranean teas available anywhere. Europe’s oldest purpose-built hotel, courtyard garden is a great place to it housed the stone masons of relax with a drink. In winter, log fires Milford Street, Salisbury, the Cathedral in the 13th century. blaze, warming guests who have Wiltshire, SP1 2AN But don’t be misled – we may be come in from shopping at our twice 01722 323334 old, but we have a great modern weekly market and now sit enjoying https://the-redlion.co.uk

46 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

The Swan Hotel, Bradford on Avon

Situated by the river in the exciting range of Thai food, as well The Swan Hotel, centre of Bradford on Avon, as a pub classics menu. We have 1 Church Street, Bradford on this charming inn dates back our own private car park and are Avon, Wiltshire, BA15 1LN to the 16th century and is full only a short walk from the station. 01225 868686 of character, combining tradition The hotel welcomes groups and [email protected] with a contemporary twist. coach parties for coffee stops, www.theswanbradford.co.uk Each of the 12 bedrooms is unique lunches and afternoon teas by prior in terms of shape and size, but all arrangement. Options include light theswanbradford lunches, carveries, traditional menus are en suite and well-appointed, StaySwan with many little extras. Seating up to and Thai menus – please see our 30 guests our restaurant serves an website for details. swanbradford

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Helping you sell Wiltshire

Wiltshire is a perfect year-round • Exclusive tours, available only • Places where coach drivers can destination for groups. As it’s only to groups rest while waiting for their group 90 minutes or less from London • Special deals on food and drink • Free fact-finding trips in advance – and within two hours of the south of your group’s visit coast, the Midlands and Wales • Discounted room rates for residential visits/free rooms if – it’s easily accessible too. Bookable Tours over a certain number of guests It’s now easier than ever to bring We’d love you to choose Wiltshire • Discount vouchers to spend your group to Wiltshire, thanks for your next group visit or outing, during your stay so our aim is to make your job as to our range of bookable tours easy as possible. Together with our Benefits for Group Leaders and packages put together by partners we provide you with a range and Coach Drivers VisitWiltshire. Check out the of tools to help you sell our beautiful ‘Book a Wiltshire Tour’ section on The following are just some of the county to your customers. pages 8-9 of this guide, then book added extras often available for via the relevant contact for your group leaders and coach drivers. Exclusive Offers for Groups chosen itinerary. If you can’t find Be sure to request details of what exactly what you are looking for Special offers are one of the ways in is on offer at the time of booking: which attractions, accommodation there, bespoke requirements can be providers and other businesses • Free or discounted accommodation individually priced and packaged. around Wiltshire extend a warm for overnight visits Commissionable Product welcome to groups. So keep an eye • Free or discounted refreshments out for the following and remember or meal vouchers If you are an operator and looking to confirm details when you book: • Free or discounted entry for commissionable product please email [email protected] • Discounted rates for entry to attractions or telephone Florence Wallace on to attractions • Free coach parking and/or easy 01722 341309 for advice. • Fast track entry to attractions access drop off points • Bespoke activities for groups

48 visitwiltshire.co.uk/groups TRAVEL TRADE GUIDE

> Stourhead

> STEAM - Museum of the Great Western Railway > Cholderton Rare Breeds Farm Park > The Merchant’s House

Events and Exhibitions Familiarisation Visits VisitWiltshire’s flagship annual VisitWiltshire has an ongoing Travel Trade Marketplace event programme of educational will take place in November 2020 familiarisation visits, designed to (details tbc). This event is suitable improve your product knowledge for tour operators and wholesalers and give you a taste of what to meet with supplier products Wiltshire has to offer. Open to coach with a view to packaging and operators, tour operators, travel selling VisitWiltshire/Great West agents, group travel organisers and > Lacock Way programmes. the trade press, they usually take place in spring and autumn and will Newsletter Other popular events and exhibitions introduce you to a variety of tourism to be attended by VisitWiltshire and products suitable for the travel Our regular groups’ newsletters are its partners during 2020 include: trade, both groups and FIT. To find a great way to stay in touch and out more and register your interest keep up to date with all the latest • 15-19 January: Vakantiebeurs, to attend our next one, email us on news – visit the groups section of Utrecht, Netherlands [email protected] our website to sign up today. • 25 January: Excursions, Alexandra Palace, London Itinerary Planning, VisitWiltshire Website Photos and Editorial Covering everything from coach • 28 January: BIM (Britain We are always happy to provide parking and itinerary ideas to & Ireland Marketplace), photos and editorial for you to use accommodation and attractions Hilton on Park Lane, London in promoting your own tours, and suitable for groups, plus bookable • 4-8 March: ITB Berlin, offer an itinerary planning service to tours, trade contacts and more, our website is packed with useful Berlin, Germany help you make the most of your visit to Wiltshire – just let us know what information. So if you are planning on We’d love to meet you, so do places and/or topics are of interest bringing groups to Wiltshire, take a come along and say hello! to you and we will do the rest. look at visitwiltshire.co.uk/groups

[email protected] 49 VISITWILTSHIRE

ATTRACTION MAP REFERENCES Accessibility: Wiltshire is here for all to enjoy, All attractions featured within the Guide are members including disabled visitors and those with specific of the Wiltshire Association of Visitor Attractions. access needs. For detailed information on things to do, places to stay and ways to plan your visit to Wiltshire AREA/ATTRACTION MAP REF go to visitwiltshire.co.uk/disabledaccess WILTSHIRE ATTRACTIONS A’Beckett’s Vineyard D3 AREA/ATTRACTION MAP REF Abbey House Gardens B2 SALISBURY ATTRACTIONS Amesbury History Centre (reopening summer 2020) E4 Arundells F4 Atwell-Wilson Motor Museum C3 Boscombe Down Aviation Collection F4 Avebury C4 Fisherton Mill | Gallery | Café | Studios F4 Bowood House & Gardens C3 Mompesson House F4 Calne Heritage Centre C3 Old Sarum F4 Canal & River Trust D3 The Rifles Berkshire & Wiltshire Museum F4 Castle Combe Circuit C2 River Bourne Community Farm F4 Chippenham Museum C2 Salisbury Cathedral & Magna Carta F4 Cholderton Rare Breeds Farm Park & Bluestone Vineyards E4 The Salisbury Museum F4 Cotswold Water Park A3/B3 Salisbury Racecourse F4 Crofton Beam Engines D4 St Thomas’s Church F4 Crop Circle Exhibition and Information Centre D4 The Stonehenge Tour F4 Great Chalfield Manor & Garden D2 Iford Manor Gardens D2 ATTRACTIONS ON THE WILTSHIRE BORDERS Kennet and Avon Canal Trust, Bradford on Avon D2 Army Flying Museum E5 Kennet and Avon Canal Trust, Devizes D3 Bombay Sapphire Distillery D5 Lacock Abbey, Village & Fox Talbot Museum C2 Chavenage House B2 Langford Lakes, Wiltshire Wildlife Trust E3 Cheddar Gorge Off D1 Larmer Tree F2 Cotswold Wildlife Park Off A4 Longleat E2 Fashion Museum C1 Lower Moor Farm, Wiltshire Wildlife Trust B3 Hawk Conservancy Trust E5 Lydiard House & Park B4 Haynes International Motor Museum Off F1 McArthurGlen Designer Outlet Swindon B4 Holburne Museum C1 The Merchant’s House C4 Kelmscott Manor (currently closed for renovations) A4 Museum of Computing B4 Monkey World Off G2 Old Wardour Castle F2 Roman Baths C1 REME Museum B3 Royal Signals Museum Off G2 Roves Farm B4 Victoria Art Gallery C1 Royal Wootton Bassett Town Hall Museum B3 Westonbirt, The National Arboretum B2 St Peter’s Church, Marlborough C4 STEAM – Museum of the Great Western Railway B4 GENERAL INFORMATION Stonehenge E4 Stourhead E1 Printed on paper from well-managed sources. Studley Grange Garden and Leisure Park B4 When you have finished with this guide, please recycle Swindon & Cricklade Railway B4 it or pass it on. This guide has been produced by Treasure Trails Various VisitWiltshire and no part of it may be reproduced in Trowbridge Museum (reopening August 2020) D2 any form without written permission. The information Vintage Classics C2 contained in it can be made available in other formats on Visit Hillbrush F2 request. This guide is also available to download from: Wilton House F3 visitwiltshire.co.uk/download. Details of businesses Wilton Shopping Village F3 included in this guide are based on information supplied Wilton Windmill, near Marlborough D5 by them at the time of going to print. Whilst every effort Wiltshire Museum D3 has been made to ensure accuracy, VisitWiltshire can Wiltshire’s White Horses Various accept no liability for any errors or omissions. Wiltshire Wildlife Trust Various © VisitWiltshire 2020.

Photo Credits: Anita Zalewska, Anna Stowe, Ash Mills, Charlie Ross, Chris Lock, Damien Davis, Emma Kirkup, English Heritage, Exclusive Ballooning, Gill Aspel, Great West Way, Helen Maybanks, Henry Moore Large Reclining Figure 1984 (LH 192b) photographer David Mitchinson reproduced by permission of The Henry Moore Foundation, Jane Gifford, Jenny Butler, Jody Gaisford, Josh Jones, Krzysztof Dac, Luxmuralis @ Lichfield Cathedral, Mammoth Screen, Mark Cooper, Mike Welch, National Trust, Neil Muir, Neville Stanikk, Nick Baumber, Paul Chambers, Pete Dewhirst, Salisbury Journal, Simon Baker, The Electric Eye Photography, VisitBritain.

50 visitwiltshire.co.uk/groups

Groups at Longleat Steeped in history, embellished with eccentricity… uncompromisingly astonishing

Exclusive group discounts and incentives • longleat.co.uk/groups