A Journey in Inspiration
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BIOCOMM A Journey 2012 in Inspiration June 19-22 College of the Atlantic Bar Harbor, ME Dear Colleagues: Welcome to BIOCOMM 2012, the 82nd annual meeting of the BioCommunications Association (BCA) and the third straight joint meeting with the Association for Biomedical Communications Directors (ABCD). This year’s theme is “A Journey in Inspiration” and what better place to conduct our journey than on the campus of the College of the Atlantic (COA)! Working a splendid balance of natural beauty and scientific endeavor, COA reminds us that a healthy relationship between people and their environment is the foundation for sustainability, growth, and discovery. Just as the College of the Atlantic harnesses modern technology and innovation to advance its philosophy of a human ecology, we come together to share our technological expertise and creative insights as we seek to advance the art and science of biological and medical communications. This year’s program includes a splendid mix of cutting edge technologies and historical perspectives. The program opens the door to new tools, such as portable digital microscopes and iPad apps for Pathology, and to new trends in 3D imaging and the growing use of distance learning in the medical field. And, we’ll take a new look at traditional microscopy, the early days of modern surgery, and tips for improving your visual creativity. There are presentations that will help you to expand your skills into new areas, while allowing you to achieve greater success in more familiar situations. In addition to a tour of the Jackson Lab, and a post-meeting photography workshop in Acadia National Park, there are plenty of opportunities for getting together with old friends, networking with new ones, and exploring the rugged coastal beauty and village charm of Bar Harbor. We would like to thank the members of the Conference Committee: Laurie Lizotte - BCA’s Director of Conferences, Adam Cooper – Program Chair, Michael Peres – Workshop Chair, Charlene Baron – BioImages Chair, and Geddy Paulaitis – ABCD Program Representative, for putting together an exciting conference. Please make a point of showing your gratitude to each of them for their hard work. Welcome to Bar Harbor! Let the Journey begin! Susanne Loomis, FBCA President, BioCommunications Association, Inc. Robert Wright President, Association of Biomedical Communications Directors, Inc. 1 A Special Thanks to: Conference Committee Laurie Lizotte, -BCA Director of Conferences Geddy Paulaitis-ABCD, Program Representative Adam Cooper, RBP, FBCA -Program Chair Michael Peres, RBP, FBPA-Workshop Chair Charlene Baron, FBCA –BioImages Co-Chair Karen Hensley –BioImages Co-Chair Behind the Scenes Crew Lynda Banzi Jim Koepfler Evan Cooper Liz Marchiondo Jim Denegre Jeff Newman Mary Dorta Kim Pawlak Richard Frederickson Joyce Peterson Katie Hayden Tom Roth Nancy Hurtgen Kristen Toohey Tom Hurtgen Jennifer Torrance Joe Kane Bob Turner Pam Kleinsasser Robert Wright 2012 Preplanning Team BioImages 2012 Judges Jim Koepfler, BCA Paul Crompton Laurie Lizotte, BCA Alan Goldstein Susanne Loomis, BCA Gabriel Unda Suresh Ponnappa, ABCD Will Willner Sally Robertson, BCA Jennifer Torrance, ABCD Robert Wright, ABCD Please thank these people for putting together a wonderful meeting! 2 Conference Overview College of the Atlantic 105 Eden Street Bar Harbor, Maine © College of the Atlantic The College of the Atlantic (COA) is an oceanfront campus with a unique mix of 19th century seaside estates side by side with 21st century sustainable technology and design. Surrounded by the mountains, islands and trails of Acadia National Park, the COA grounds include terraced gardens, a cobble beach and pier, the Ethel H. Blum Gallery, the George B. Dorr Natural History Museum and numerous quiet spaces to sit and watch the sea. COA is just a short walk from the shopping, dining and sights of downtown Bar Harbor. Turrets Building © College of the Atlantic 3 Thank You to Our Sponsors 4 Tuesday, June 19 9:00 – 5:00 BCA BOARD OF GOVERNORS MEETING STRAUSS Turrets BLDG 4:00 REGISTRATION DEERING COMMONS Please check–in at the registration table to pick up your meeting information and room assignments. 5:30-7:00 OPENING reception GOWER Turrets GREAT HALL BCA BioImages Awards Meet friends, old and new, and get the networking off to the right start. We’re a friendly group and the opening reception is an ideal time to make new connections that will take you through the conference and beyond. BCA’s BioImages provide an ideal opportunity to view the best work of the past year. Join us as we announce the award-winners of this prestigious competition. BioImages will be available for viewing throughout the meeting. Please visit this electronic exhibit during your breaks and other free time throughout the week in the Blum Gallery. Maine Coastline © Charlene Baron 5 Wednesday June 20 7:30 – 8:30 Breakfast BLAIR DINING HALL 8:30 – 9:00 OPENING REMARKS/welcome Gates CENTER Presidents remarks, Susanne Loomis, BCA and Robert Wright, ABCD Director of Conferences, Laurie Lizotte, BCA Bar Harbor Chamber of Commerce 9:00 – 10:00 MARIA IKENBERG LINDBERG KEYnote ADDRESS Gates CENTER Views of Inner Space Nancy Kedersha, PhD Director, Confocal Microscopy Core Brigham and Woman’s Hospital Cells contain a myriad of organelles, structures, and molecular machines that can be rendered visible using fluorescence microscopy. Cancer, aging, stress, sickness and health elicit changes within cells that are both diagnostic and aesthetic. A guided tour of various cells will reveal some of the workings of your cells and your life. 10:00 – 10:30 group PHOTO/Break Veranda Photographer: Adam Cooper, RBP, FBCA 6 Wednesday June 20 10:30 – 12:00 generAL SESSION Gates CENTER 10:30 – 11:10 “Halsted”: Exploring Our Surgical Heritage Norm Barker, MS, MA, RBP A little more than 100 years ago a trip to the hospital for could be a death sentence. Surgery was a brutal business. One man changed all that and moved the epicenter of Surgery from Europe to the United States. His philosophy of safe surgery was a concept unheard of by most physicians in the 1890s. His aseptic technique later became the cornerstone of modern surgery. His contributions to surgery were numerous and include the introduction of surgical gloves to operating theater as well as the idea of the modern residency training, which is practiced around the world. That man was William Halsted who became the first Chairman of Surgery at The Johns Hopkins Hospital. This is a story of a man who rose to prominence, plummeted into cocaine and morphine addiction and like a Phoenix, rose to become one of the most influential physicians of the 20th century. 11:15 – 11:30 Leveraging 3D Imaging and Analysis Tools to Deliver Greater Value to Your Customers Jesse Knowles, 3dMD In today’s economy hospitals and universities are extremely bottom-line oriented. Smart biocommunications professionals see this as an opportunity to make their departments more indispensable by delivering increasingly greater value to their customers. Their value expands because the advent of 3D photography has radically changed the way information can be graphically conveyed for clinical and research purposes. Combining accurate 3D data sets with attractive color images of the surface of the human body and advanced multimodal 3D analysis software has enabled biocommunications professionals to go beyond traditional photography by providing their customers with platforms for quantifying, planning, simulating and analyzing clinical outcomes or documenting research with sub-millimeter accuracy. This session will explore ways to leverage 3D imaging and analysis tools to benefit your customers...and yourselves. 11:30 – 1:00 Vendors 11:30 – 12:30 Meet the Vendors Blum Gallery 12:00 – 1:00 Lunch Blair Dining Hall 7 Wednesday June 20 1:00 – 3:00 workshops 1:00 – 3:00 Color Management Frank D. Shelley, sponsored by Calumet Photographic Arts & Science Bldg Graphics Lab Achieving the color display that is expected can be a bit complex even with today’s tools. Digital media requires practitioners develop the fundamental structure to achieve optimal fidelity and accuracy. This workshop will investigate the current recommendation for practices that go beyond simply calibrating a monitor. This demonstration session will explore monitor calibration, environmental considerations, effective color space and critical evaluation of optimized use of color profiling. 1:00 – 3:00 On Location Portraiture Lighting Using Small Strobes Joseph Kane Adam Cooper, RBP, FBCA McCormick Lecture Hall Photographers are requested to travel to locations to perform environmental portraits. The use of small strobes solves many problems, including portability. The use of these strobes, when done properly, can provide excellent results and garner look of much heavier and bulkier studio strobes on location. Total control is afforded using specialized equipment that will be demonstrated. The participant will be able to use the equipment and make photographs using this technique and various photographic equipment. The participant may bring compact flash cards for use in the provided camera or use their own camera to make photographs that they can take away with them. A complete equipment list will be provided. 3:00 – 3:30 Vendor BREAK Blum GALLERY 8 Wednesday June 20 3:30 – 5:30 workshops 3:30 – 5:30 Creating an Optimized Raw Image Flow Frank D. Shelley, sponsored by Calumet Photographic Arts & Science Bldg Graphics Lab In today’s exciting and ever dynamic digital environment, developing customer vendor methods for creating usable metadata, methods for access, software compatibility and labeling are just a few of many things to consider providing photographic and multimedia services. File naming conventions and labeling all require consideration leading to industry best practices. In this workshop, participants will be exposed to how to development the right balance and requirements to evolve into themselves future opportunities and requirements their customers may need. Many of the ideas that will be showcased have been influenced as ASMP recommendations.