For more information please visit www.WineOrigins.com and follow us on: www.facebook.com/ProtectWineOrigins @WineOrigins TABLE OF CONTENTS INTRODUCTION

1. INTRODUCTION 2. WHO WE ARE Location is the key ingredient in . In fact, each bottle showcases 3. WHY LOCATION MATTERS authentic characteristics of the land, air, water and weather from which it 4. THE DECLARATION originated, and the distinctiveness of local growers and . 5. SIGNATORY REGIONS • Bordeaux Unfortunately, there are some countries that do not adequately protect • Bourgogne/ a wine’s true place of origin on wine labels allowing for consumers to be • misled. When a wine’s true place of origin is misused, the credibility of the • Chianti Classico industry as a whole is diminished and consumers can be confused. As • Jerez-Xérès- such, some of the world’s leading wine regions came together to sign the • Long Island Joint Declaration to Protect Wine Place & Origin. By becoming signatories, • Napa Valley members have committed to working together to raise consumer awareness • Oregon and advocate to ensure wine place names are protected worldwide. • Paso Robles • Porto You can help us protect a wine’s true place of origin by knowing where your • wine is grown and produced. If you are unsure, we encourage you to ask • Santa Barbara County and demand that a wine’s true origin be clearly identified on its label. • Sonoma County Truth-in-labeling is important so you can make informed decisions when • selling, buying or enjoying . • Victoria • Walla Walla Valley • Washington State We thank you for helping us protect the sanctity of wine growing regions • Western worldwide and invite you to learn more at www.wineorigins.com. • Willamette Valley

1 WHO WE ARE WHY LOCATION MATTERS

The Joint Declaration to Protect Wine Place & Origin is a set of principles There are more than 1 million wine producers in the world, and according to aimed at educating consumers about the importance of location to . Impact Databank they produce more than 31 billion cases of wine each year. The Declaration was first signed in Napa Valley, Calif., on July 26, 2005. Today, As consumers navigate this ever-expanding world, the information on the wine our members include a number of wine regions from around the world. label is vital. The label tells consumers what they are buying and what they are drinking. That’s why it is important the label accurately reflects and identifies By becoming signatories of the Declaration, members agree that geographic the wine’s true location of origin. Yet, in many countries including the United names are fundamental tools for consumers to identify the special wines States, Russia and Vietnam, some geographic names are allowed to be used associated with specific winegrowing regions. And as such, they commit to on wine bottles that do not originate from those places, making it difficult for work together to bring the necessary awareness and advocacy to bear to consumers to select an authentic wine from a particular region. ensure these names are protected and respected. From great winegrowing regions to consumer rights groups to everyday wine consumers, more and Research finds that a growing number of consumers, however, want wine more people are demanding truth-in-labeling. labels to accurately reflect the contents of the bottle. Results from a 2011 poll of U.S. consumers conducted by Public Opinion Strategies make it clear: location matters.

Knowing a wine’s Growing number of Allowing the location is becoming consumers want mislabeling of wine an increasingly truth-in-labeling. bottles leads to important factor consumer confusion. when buying a bottle.

Seventy-nine percent Ninety-eight percent Despite broad interest of consumers consider of consumers support in wine location, when the region where a establishing worldwide presented with two wine comes from an standards for all wine- labels side-by-side – one important factor when makers that would require accurately labeled and buying a bottle of wine; that they accurately state another mislabeled –most 75 percent report they the location where wine consumers were unable would be less likely to buy are grown on wine to determine the correct a wine if they learned that labels while 96 percent origin of the wine. This it claimed to be from a say that consumers underscores the challenges place like Champagne, deserve to know that winemakers face with Napa Valley or Oregon, the location where wine current labeling laws but in actuality was not. grapes are grown is around the world. When Additionally, 84 percent accurately stated on a place name is misused, think that the region a wine labels. a part of the identity of wine comes from is that distinctive wine extremely important in region is lost and determining its quality. consumers can be misled.

2 3 THE DECLARATION

The Joint Declaration to Protect Wine Place Names & Origin was first signed in Napa Valley, California, on July 26, 2005. It is a set of principles aimed at educating consumers and policymakers about the importance of location to winemaking.

THE DECLARATION STATES:

WHEREAS, it is generally acknowledged that there are a handful of truly extraordinary places on earth from which great wine is consistently produced.

WHEREAS, the names of these places are printed on labels side-by-side with the names of the producers to identify the origin of the wine.

WHEREAS, wine, more than any other beverage, is valued based on its association to its place of origin – and with good reason.

WHEREAS, even before modern technology allowed us to tie specific definitions to the soils, terrain, and climates of noted wine regions, winemakers were drawn to these special places.

WHEREAS, the names of these places are familiar, and synonymous with quality.

WHEREAS, we respectfully submit that the place where wine is grown plays a very important role in a consumer’s selection process.

WHEREAS, we are furthermore united in our belief that the geographic place names of wine regions are the sole birthright of the grapes that are grown there, and when these names appear on wines that do not contain fruit from that region, they lose their integrity and their relevance, becoming merely words.

THEREFORE, be it resolved that we, as some of the world’s leading wine regions, join together in supporting efforts to maintain and protect the integrity of these place names, which are fundamental tools for consumer identification of great winegrowing regions and the wines they produce.

4 5 BORDEAUX BOURGOGNE/CHABLIS

Located near the Atlantic Ocean and exactly on the 45th parallel, the French The Bourgogne winegrowing region, a place with a unique heritage, enjoys wine region of Bordeaux is centered on the city of Bordeaux, covering less a climate that is particularly well-suited to vine cultivation. The convergence than 300,000 acres. Only grapes planted within the region’s 60 of Mediterranean, continental and oceanic influences plays a major role can be labeled as Bordeaux wines. The region is defined by gravel or clay soil, oceanic in terms of the aromatic richness and global reputation of its wines. The climate, and the Gironde, Garonne and Dordogne Rivers. It has rare frosts in winter, wet of the Bourgogne region are home to some celebrated varietals. With more than springs, warm summers, and very sunny autumn weather for optimum ripening. Consisting of 80% planted with and , the Bourgogne winegrowing region is also a siliceous alluvial deposits and gravelly-sandy soil on a limestone platform, Bordeaux’s showcase for and Aligoté. Historical home for Pinot Noir and Chardonnay, Bourgogne geologically diverse are particularly well-suited to and produce wines with provides a that is perfectly suited to bring out their very best. In the Bourgogne region, markedly different characters. the wines are mainly single varietal. This “purity of expression” means that each plot gives each its own personality and unique characteristics. Situated in the northernmost area of the region is the Chablis wine growing region. The grapevines around the town of Chablis are almost all Chardonnay, making a dry renowned for the purity of its aroma and Region Primary grape varietals taste. The cool climate of this region produces wines with more acidity and flavors less fruity 113,400 hectares than Chardonnay wines grown in warmer climates of the Bourgogne region. growing area (2013) 60 appellations (2013) Sémillon Region Impact Production Muscadelle 28,748 hectares 45,200 jobs created 700 million growing area (2013) 3% of wine sales worldwide bottles produced (2013) 100 appellations in terms of value (2008-2012) €4.2+ billion 33 Grand Appellations 18% of exports in total sales (2013) 44 Villages and Premiers of still French VQPRD wines 42% of wines exported (2013), Cru Appellations 7% of total generating €2.1 billion (2013) 23 Regional Appellations employment in Bourgogne People Production 3.5% of GDP 7,200 winegrowers 193 million in the Bourgogne 300 trading houses bottles sold region 95 brokers €1.5 billion 39 cooperative cellars total worldwide sales Primary 48% to 52% grape varietals Impact of all bottles are exported Chardonnay 55,000 jobs Pinot Noir direct and indirect (2013) People 33 million visitors 3,949 winegrowing estates (2012) 300 wine merchants 17% of total value 17 cooperative to the region

UNIQUE FACT UNIQUE FACT The Bordeaux vineyards are the result of two thousand years of history encompassing alternating periods of The region’s climats are a unique phenomenon whose Universal Exceptional Value has inscribed it to the great prosperity and recession that have shaped the land and made the wines what they are today. Each of UNESCO World Heritage List. Over the past 2,000 years, the Bourgogne winegrowing region has benefited the great varieties has its own distinct qualities. However, there is one point that all Bordeaux from the experience of men and women, from the observation of the soil, and from the region’s unique wines have in common: they consist of a blend of several grape varieties. microclimates. This has given rise to a patchwork of plots whose qualities have been identified and acknowledged: the climats and lieux-dits. The climats and lieux-dits give Bourgogne wines their unique FOR MORE INFORMATION VISIT www.bordeaux.com/us and follow on: identity. Their names bear witness to the region’s rich history. Their origins lie in the environment, local heritage, savoir-faire (know-how) and human history. The climats and lieux-dits are the ultimate expression of the notion www.facebook.com/bordeauxwine www.twitter.com/BordeauxWines of terroir. They guarantee the unique characteristics of each wine and offer an unrivaled taste experience. www.instagram.com/bordeauxwines FOR MORE INFORMATION VISIT www.bourgogne-wines.com and follow on: www.facebook.com/BourgogneWines www.twitter.com/BourgogneWines 6 7 CHAMPAGNE CHIANTI CLASSICO

Located 90 miles northeast of , the Champagne region’s terroir is known The heartland of the Chianti wine region in central , Chianti Classico is for its cool climate, chalky subsoil, and sloping vineyards. Only grapes planted in known for its iconic Tuscan landscape and long-held winemaking traditions the strictly delimited Champagne area can be used in wines bearing that distinguish itself as the original winemakers in the region. The region is the Champagne name. Planted at one of the northernmost limits for vines, located between Florence and Siena and has a continental climate that results Champagne has dual climate with oceanic and continental influences. Temperatures often in cold winters but dry, hot summers. The soil is extremely varied, but the abundance of remain low and sunshine is limited, but the region experiences near-ideal rainfall for grape fragmented rock makes Chianti Classico an ideal location to grow wines. production. The chalky subsoil provides the vines with a steady supply of water while still putting the vines under enough stress to achieve a balance of ripeness and acidity.

Region 7,000 hectares Region Primary grape varietals growing area 34,000 hectares Chardonnay growing area Pinot Noir Production 20 sub-regions Meunier 35 million 320 crus bottles produced annually €600 million Production total worldwide sales 307 million 80% of wines exported bottles shipped (2013) €4.5 billion People total worldwide sales (2013) 566 members Approximately 45% of wines 371 bottlers are exported (2013) Impact People 12,000 jobs created 15,736 Champagne winegrowers 3,000 jobs 349 Champagne houses in the agri-tourism sector 143 cooperatives 1 million tourists each year

Impact Primary grape varietals 30,000 direct jobs created with 120,000 -related employment Canaiolo 30% of the export value of all is due to Champagne

UNIQUE FACT UNIQUE FACT Strict quality controls regulate all stages of Champagne production, many of which were first Only Chianti Classico wines are entitled to bear the historic Black Rooster symbol, known in Italian established in 1927. The only authorized grape varietals are Pinot Noir, Meunier, and Chardonnay, as a gallo nero. The Black Rooster is the historic symbol of the Chianti Military League and can be in addition to some other vine stocks. Other regulations to ensure top quality wines include harvest traced back to a legend about the creation of Chianti’s political borders in the . If the , minimum aging requirements, harvesting by hand and specific production methods and Black Rooster seal has a red border around a black rooster, the wine is a young Chianti Classico storage requirements. that should be opened soon whereas a gold border represents the Chianti Classico Reserva that can be aged for many years. FOR MORE INFORMATION VISIT www.champagne.com and follow on: FOR MORE INFORMATION VISIT www.chianticlassico.com and follow on: www.facebook.com/ChampagneOfficialPage www.twitter.com/Champagne www.facebook.com/chianticlassico www.twitter.com/ChiantiClassico www.instagram.com/champagnebureau www.instagram.com/ChiantiClassico 8 9 JEREZ-XÉRÈS-SHERRY LONG ISLAND

The Jerez wine region is located in the extreme south of the Iberian Peninsula in The Long Island wine region is located on two peninsula forks in New Spain’s Andalucía area. Only wines produced in the Jerez region in accordance York State, bordered by Atlantic Ocean to the south, Great Peconic with specific, traditional processes can be called Sherry. Situated between the Bay in the middle and Long Island Sound to the north. Known for Guadalquivir and Guadelete Rivers, the appellation’s terroir is known for its its unique glacial soils and maritime climates, the environment rolling hillsides made of chalky “albariza” soil and the proximity to the Atlantic is characterized by warm summer days and nights. The sandy loam soil allows for Ocean and Sierra de Cádiz Mountains. The production, ageing and maturing of Sherry is ideal control of vine growth and promotion of ripe grapes for harvest. subject to strict, geographical delimitations within the region. The wines are matured for long periods using traditional methods, including the dynamic “” system, resulting in an enormous variety of styles. Region 3,000 acres growing area

Region Production 7,000 hectares growing area 500,000 cases produced $150 million in regional sales Production 65 million kilos produced annually People 55 million bottles shipped 60+ licensed producers 70% of total sales are exports Impact People 4,000 jobs created 2,000 growers 1.3 million visitors annually 7 cooperatives 100 wineries Primary grape varietals Chardonnay Impact Sauvignon Blanc 1,500 jobs 2,000 growers Merlot 10,000 indirect jobs Cabernet Franc 450,000 tourism visits Cabernet Sauvignon to wineries each year

Primary grape varietals Moscatel Pedro Ximénez

UNIQUE FACT UNIQUE FACT Sherry is a made from white grapes. Centuries old traditions and genuine winemaking The first Long Island was planted in 1973, making the region one of the youngest techniques have resulted in an enormous variety of styles, from very pale, dry finos to deliciously winegrowing areas in the world. Long Island produces excellent food wines that pair exceptionally sweet wines. A very versatile family of wines, Sherry is an incredibly food-friendly wine with many well with the abundance of locally produced seafood, produce, cheese, duck, organic poultry, different cuisines, including Spanish, Asian, Mediterranean and spicy foods. organic lamb and beef.

FOR MORE INFORMATION VISIT www.sherry.org/en/default.cfm and follow on: FOR MORE INFORMATION VISIT www.liwines.com and follow on: www.facebook.com/pages/Sherry-Wines www.twitter.com/SherryWines www.facebook.com/LongIslandWine www.twitter.com/LiWineCountry 10 www.pinterest.com/liwinecountry 11 NAPA VALLEY OREGON

Located in Northern California, the Napa Valley is only 30 miles long and less than Oregon is a leading wine producing state in the United States with 18 five miles wide at its widest point. Only grapes grown in the appellation, or any of approved wine regions growing 72 varieties of grapes. Home to a diverse its 16 sub-appellations, can be labeled Napa Valley wines. The region is defined geo-climate, the state includes rolling hills, granite-crusted ridges, basalt bluffs by its dry Mediterranean climate, mountain ranges and proximity to the Pacific and sandy soils. The northerly latitude means that grapes have extra growing Ocean. It is known for producing a wide range of innovative, quality-driven wines. The region’s season sunlight for longer periods, even ripening as well as crisp, cool nights varying topography includes flat valley floor; low, sloping alluvial fans; narrow, linear valleys; steep to allow grapes to retain their freshening acidity. Each of the appellations reflects the mountain slopes and ridges; and high plateaus. The area contains 33 soil series with more than 100 diverse range of microclimates and terrains found in the state. soil variations – half of the soil orders that exist within the world can be found in the Napa Valley.

Region Region $1.6 billion in 27,390 acres 45,000 acres direct visitor spending inside growing area growing area Napa County (2014) 18 viticulture area 16 sub-appellations $5.2 billion in public revenues generated Production Production across the United States (2011) 2.8 million 8.5 million cases produced cases produced (2011) Primary grape varietals Cabernet Sauvignon People $5.5 billion in retail value (2011) Chardonnay 676 wineries Less than 10% Merlot 1,027 vineyards of wines exported, Sauvignon Blanc generating $84.1 million (2011) Pinot Noir Impact 17,099+ jobs created People $3.35 billion 700 grape growers in economic activity 430 wineries $207.5 million 815 brands in wine-related tourism

Impact Primary grape varietals 46,000 jobs Pinot noir in Napa County (2012) 303,000 jobs Chardonnay in the United States (2012) Riesling 3.3 million visitors (2014)

UNIQUE FACT UNIQUE FACT The Napa Valley Ag Preserve, established in 1968, was the first of its kind in the United States to A leader in environmental stewardship, nearly 50% of Oregon’s planted vineyard acres are certified set land aside specifically for agriculture and today protects roughly 38,000 acres (15,400 hectares) as sustainably farmed. Many wineries are also taking the next step to certify sustainable practices in of valley floor land. According to the Napa Valley Register, although they have now disappeared as their winemaking processes. Driven by their desire to create a wine that reflects a sense of place, a viable cash crop in the area, prunes were once king of the Napa Valley's thriving fruit industry. Oregon’s winemakers understand that their grapes must be grown naturally to capture the true essence of the state in a glass of wine. FOR MORE INFORMATION VISIT www.napavintners.com and follow on: FOR MORE INFORMATION VISIT www.oregonwine.org/Home/ and follow on: www.facebook.com/NapaVintners www.twitter.com/NapaVintners www.facebook.com/OregonWineInfo www.twitter.com/Oregon_Wine www.instagram.com/napavintners 12 13 PASO ROBLES PORTO

The Paso Robles wine region is centrally located along California’s The Porto wine region covers over 250,000 hectares in Northeast Portugal Central Coast, approximately 30 miles from the Pacific Ocean. The within the Douro River basin. Only fortified wines from grapes grown and region roughly forms a rectangle that is 35 miles from east to west and produced in the demarcated region can be called Port. The fortified wine is 25 miles north to south. It lies on the eastern side of the Santa Lucia Mountain Range and produced under specific, traditional methods of fermentation, adding grape is characterized by rolling hills east of the Salinas River and steeper hillsides, cut by small brandy, ageing and storage. Situated along the Douro River and its tributaries, Porto’s soil canyons, west of the Salinas River. Soil diversity is the norm and a vineyard may commonly is schistose with some granite around the edges. The region is protected from humid contain several different soil types. Atlantic winds by the Marão and Montemuro mountain barriers, resulting in cold winters and hot, dry summers.

Region 13,812 hectares Region Tinta Cao growing area 44,005 hectares Tinta Roriz 11 viticulture areas of growing production area Touriga Nacional 3 sub-regions Donzelinhio Branco Production Gouveio 3.24 million Production Malvasia Fina cases produced 8.7 million Rabigato 270 Type 2 winery bonds cases produced (2013) Viosinho 7.5 million Impact cases exported (2013) 8,100+ jobs created €365.4 million $1.5 billion in total sales (2013) in economic impact (2007) $113 million People generated from tourism 25,668 growers 39,000 farmers Primary grape varietals Cabernet Sauvignon Primary grape varietals Merlot Bastardo Syrah Mourisco Tinto Touriga Francesca Tinta Amarela Tinta Barroca

UNIQUE FACT UNIQUE FACT The Paso Robles wine region benefits from the largest swing between high daytime and low Porto is the third oldest protected wine region in the world. The Companhia Gerald a Agricultura das nighttime temperatures of any region in California as a result of the cool marine air that flows east Vinhas do Alto Douro (also known as the Douro Wine Company) was founded in 1756 by the Marquis through the Templeton Gap and north along the Salinas River Valley from the Monterey Bay. The of Pombal to guarantee ’s high quality, combat fraud, and stabilize prices. The wine region’s region’s summer is characterized by warm, clear days, generally unencumbered by clouds, fog or borders were delimited by 335 stone markers, and the next year a comprehensive classification severe winds. This diurnal fluctuation is considered a key by winemakers and wine grape growers to system was established. attain the intense varietal character displayed in from the area. FOR MORE INFORMATION VISIT www.ivdp.pt/index.asp?idioma=1& and follow on: FOR MORE INFORMATION VISIT www.pasowine.com and follow on: www.facebook.com/VinhosdoDouroedoPorto?ref=ts www.twitter.com/ivdp_ip www.facebook.com/PasoRoblesWine www.twitter.com/PasoRoblesWine www.instagram.com/pasowine 14 15 RIOJA SANTA BARBARA COUNTY

Rioja is a wine region identified as “Denominación de Origen Calificada” (D.O.Ca.) Santa Barbara County is located in the southern portion of the Central – Qualified Designation of Origin – spread within part of the territory of La Rioja, Coast in the U.S. state of California. The wine region is defined by the Basque Country and Navarra, in Spain. It is a small region situated in the north coastal Santa Ynez and San Rafael Mountains’ east-west orientation with along the River Ebro. Meeting at the confluence of Atlantic and Mediterranean direct access to fog and ocean breezes from the Pacific Ocean. The cool climates, the region’s vineyards experience ideal growing conditions with mild temperatures and temperatures give the grapes an unusually long “hang time,” allowing the fruit to develop plentiful rainfall. The balanced structure of Rioja’s various soil types—chalky-clay, ferrous-clay distinctive acids, flavors and tannins. The five official AVAs within Santa Barbara County and alluvial—and range of microclimates give each wine its own unique characteristics. and several other micro-regions reflect the diverse microclimates of the region.

Region Primary grape varietals Region 64,573 hectares 21,052 acres growing area Garnacha growing area 3 subzones Mazuelo 5 viticulture areas (Rioja Alta, Rioja Baja Graciano and Rioja Alavesa) Maturana Tinta Production Viura $155.2 million Production harvest value (2014) 290 million Malvasía liters produced annually Garnacha Blanca People 384 million Tempranillo Blanco 200 wineries yearly sold (38% exported) Maturana Blanca Verdejo Impact People Turruntès 5,000+ jobs created 16,413 vinegrowers Chardonnay $789.6 million (6.823 Coops. Associated / Sauvignon Blanc 9.590 Independent vinegrowers) contributed to the U.S. economy (2011) 600 bottling wineries 122 winegrowers Primary grape varietals 28 cooperatives Chardonnay 47 wine keepers Pinot Noir 403 ageing wineries Syrah Sauvignon Blanc

UNIQUE FACT UNIQUE FACT The Control Board de D.O.Ca. Rioja has created a system of inimitable back labels guaranteeing Santa Barbara County’s winemaking history began over two centuries ago during the Mission Era in consumers the authenticity of a Rioja wine. The “Rioja Trustseal” is manufactured with diffractive the late 18th century. Winemaking developed and vineyards grew slowly throughout the 19th and optical technology, similar to that used on European banknotes, to prevent forgeries. The seal 20th centuries before reaching explosive growth in the 1990s with over 10,000 acres of premium depicts the Rioja name and logo, allowing consumers to identify the label as genuine. Rioja first wine grapes. started using a seal of guarantee of origin in 1926. FOR MORE INFORMATION VISIT www.sbcountywines.com and follow on: FOR MORE INFORMATION VISIT www.us.riojawine.com/en and follow on: www.facebook.com/SantaBarbaraCountyWine www.twitter.com/SBCWines www.facebook.com/RiojaWinEs?fref=ts www.twitter.com/riojawine_es www.instagram.com/riojawine_es 16 17 SONOMA COUNTY TOKAJ

Located one hour north of San Francisco, Sonoma County’s 1,604 miles are Considered the oldest wine appellation in the world, the Tokaj wine situated alongside the Pacific Ocean. Moderated by the Russian River and region lies near the and Rivers in northeastern and Pacific Ocean, Sonoma County’s terroir is also defined by the low Sonoma southeastern . Centered on the town of Tokaj in the Hungarian Mountains. Grapes thrive on the cool temperatures, coastal fog and limited foothills, the appellation is famous for its sweet, botrytized wines made rains. This vast diversity of terroirs within the appellation enables more than 60 grape from . The clay, or loess soil, and sunny microclimate are conducive to the varietals to be grown. proliferation of (noble rot), a fungus that produces fine and concentrated, sweet wines from the shriveled grapes. The wines are aged in the vast network of cellars carved out of solid rock below the region to produce unparalleled and intricate wines.

Region Primary grape varietals 60,000 acres Chardonnay growing areas Cabernet Sauvignon Region 16 viticulture areas Pinot Noir 5,967 hectares Zinfandel growing area Production Sauvignon Blanc 27 villages 24.6 cases Merlot produced Syrah Production 17+ million 10,028,000 liters shipped (2012) produced annually $2.55 million in revenues (2012) People 14,575 People registered producers 1,800 grape growers 588 wineries 460 wineries open to the public Primary grape varietals 612 bonded wineries Hárslevelű Impact Sárga Muskotály 54,297 jobs created (Yellow Muscat) (2012) $13.4 billion Kövérszõlõ in economic impact on Kabar Sonoma County (2012)

UNIQUE FACT UNIQUE FACT All wines produced in one of the appellation’s 16 AVAs must use “Sonoma County” on the label, Declared a UNESCO World Heritage Site in 2002, the Tokaj wine region is widely considered the first under conjunctive labeling law, which has been in full effect since January 1, 2014. Thus, all appellation in the world. The area was officially delimited by royal decree in 1737, thereby introducing wines show both region and sub-region on the bottle label in order to increase recognition of a system of strict appellation control for all wines. the Sonoma County name and ensure consumers understand where the AVAs are located. FOR MORE INFORMATION VISIT www.tokaji.hu FOR MORE INFORMATION VISIT www.sonomawine.com and follow on: www.facebook.com/SonomaCountyVintners www.twitter.com/SonomaVintners 18 19 VICTORIA WALLA WALLA VALLEY

The Victoria wine region is located in the Australian southeast state of First designated as an American Viticulture Area in 1984, the Walla Walla Victoria. Home to more than 20 wine appellations, the region hosts a Valley straddles the state border: two-thirds in Washington and one-third multitude of different climates and terroirs. Ranging from temperate to in Oregon. Elevations soar from 400 to 2,000 feet above sea level, and the cool climates, flat fields to mountainous terrain, Victoria possesses region sees minimum rainfall. The Walla Walla Valley soil is known for its four major soils a full array of diversity in winegrowing conditions. types: cobblestone river gravels, loess, deep silts, and thin silt sprinkled over weathered basalt. Together, these different components form the unique Walla Walla Valley terroir.

Region Primary grape varietals 25,000+ hectares Cabernet Sauvignon Region Primary grape varietals growing areas Shiraz 2,000+ acres Cabernet Sauvignon 21 appellations Chardonnay growing area Merlot Marsanne Syrah Production Production Riesling Cabernet Franc 800,000-900,000 23 million Pinot Gris Sangiovese cases produced (2013) cases produced Viognier Chardonnay 10% Pinot Noir Viognier of Australia’s wine exports (2013) People 78,000 tones 50 growers of wine exported (2013) 120+ active wineries 175+ winery licenses People 800 wineries Impact 3,000 vineyard 2,650 jobs 600 cellar doors directly and indirectly (2012) $502 million Impact annually in total economic impact 11,700+ jobs created $46 million $3.5 billion AUD in public revenues total economic impact to Australia 1.5 million visitors annually $1 billion AUD generated through tourism

UNIQUE FACT UNIQUE FACT Wine has been produced in Victoria since the 19th century. At its high point in the 1890s, The Walla Walla Valley has been producing grapes for more than 150 years. French-Canadian fur the region produced more than half of all wine produced in Australia. However, the traders with the Hudson Bay Company were the first settlers to grow wine grapes, making wine as early epidemic soon followed and took a hard toll on the Victoria wine industry, which did not fully as the 1830s. Subsequent settlers in Walla Walla also began planting grapes and producing wine. recover until the 1950s. Today, winemaking is spread out across the state and features premier Though the wine region slowed to a stop in the early 20th century due to a devastating frost and the wine regions such as Heathcote, Rutherglen and the Yarra Valley. effects of Prohibition, the wine industry was reborn in the 1970s with the establishment of vineyards who have grown to give Walla Walla Valley worldwide recognition for producing quality wines. FOR MORE INFORMATION VISIT www.winevictoria.org.au and follow on: FOR MORE INFORMATION VISIT www.wallawallawine.com and follow on: www.twitter.com/winevic www.facebook.com/wallawallavalleywine www.twitter.com/WWValleyWine

20 21 WASHINGTON STATE

The Washington State wine region encompasses the entire Western Australia is the country’s largest state, occupying just under one-third state and is the second largest premium wine producer in of Australia’s total landmass (an area of 965,000 square miles). There are nine the United States. Bisected by the Cascade Mountain wine regions in Western Australia, concentrated in the southwest of the state, Range from north to south, areas west of the Cascade crest have a maritime climate, which produce nearly one quarter of Australia’s fine wines. Warm to hot whereas areas to the east have a semi-arid or arid continental climate. Over 99% of temperatures with cooling bay winds from the west allow the vines to cool vineyard plantings are in eastern Washington where warm, dry temperatures allow a wide in the evening for even ripening. The range of soil types includes limestone and variety of grapes to ripen. Vineyard soils are largely defined by their relationship to the limestone-based sands. Missoula Floods. Warm, dry weather and the use of irrigation lead to minimal vintage variation and consistently high-quality wines.

Region 13,225 hectares Region Primary grape varietals growing area >50,000 acres Cabernet Sauvignon 9 appellations growing areas Merlot 13 viticulture areas Syrah Production Cabernet Franc 45 million liters produced Production Riesling 14.8 million Chardonnay cases produced (2013) People Sauvignon Blanc 500 grape growers People Gewurztraminer 400 wine producers 870+ wineries Semillon 300+ wineries 350+ wine grape growers Pinot Gris Viognier Impact Impact $684 million AUD 25,900 jobs created in wine value (2010) $193 million spent by more than 800,000 Primary grape varietals tourists each year Riesling $4.8 billion Chardonnay contributed annually Cabernet Sauvignon to the state’s economy Pinot Noir $14.9 billion Shiraz contributed annually to the national economy Merlot

UNIQUE FACT UNIQUE FACT Eastern Washington is one of the northernmost wine regions in the world and is dry enough Vines were first planted in 1829, less than 20 kilometers east of Perth in the Swan District. Today, to be categorized as a continental semi-desert. Due to its arid climate, Eastern Washington is Western regions are popular tourism destinations because of the great synergy with West remarkably fungus free; as a result, very few chemical based anti-fungicides are required, leading Australian lifestyle and premium food and wine. Western Australia is responsible for producing less than to sustainable vineyard practices that leave vibrant, healthy, lively soils and water sources. 5% of the total wine crush in Australia but accounts for approximately 20% of the ultra premium segment of the market. Wine is the largest value-adding horticulture industry in Western Australia. FOR MORE INFORMATION VISIT www.washingtonwine.org and follow on: FOR MORE INFORMATION VISIT www.winewa.asn.au and follow on: www.facebook.com/WashingtonStateWine www.twitter.com/WineCommission www.facebook.com/larry.jorgensen.1840?fref=ts www.twitter.com/enjoyWAwine www.instagram.com/Washington_state_wine 22 23 WILLAMETTE VALLEY

From Portland to just south of Eugene, the Willamette Valley appellation stretches more than 100 miles long and 60 miles wide at its widest point. Bordered by the Coast Range Mountains to the west and the Cascade Range to the east, the valley is approximately 50 miles from the Pacific Ocean. The soils of the six sub-appellations range from marine sedimentary to basalt to windblown loess. The mild climate provided by the maritime winds gives the region a long, moderate growing season.

Region 17,237 acres growing areas 6 sub-appellations

Production 2.6 million cases produced (2014)

People 647 vineyards 440 wineries

Primary grape varietals Pinot Noir Pinot Gris Chardonnay Riesling

UNIQUE FACT The Willamette Valley’s cool climate allows Pinot Noir grapes to thrive on a variety of climatic and site differences on the lower hillsides within the appellation. In 2002, vineyards and wineries successfully petitioned to designate six sub-appellations within the AVA: Chehalem Mountains, Dundee Hills, Eola-Amity Hills, McMinnville, Ribbon Ridge and Yamhill-Carlton.

FOR MORE INFORMATION VISIT www.willamettewines.com and follow on: www.facebook.com/willamettewines www.twitter.com/wvwines 24 21