University of South Florida Scholar Commons Graduate Theses and Dissertations Graduate School 2006 Selling St. Petersburg: John Lodwick and the promotion of a Florida paradise Nevin D. Sitler University of South Florida Follow this and additional works at: http://scholarcommons.usf.edu/etd Part of the American Studies Commons Scholar Commons Citation Sitler, Nevin D., "Selling St. Petersburg: John Lodwick and the promotion of a Florida paradise" (2006). Graduate Theses and Dissertations. http://scholarcommons.usf.edu/etd/2704 This Thesis is brought to you for free and open access by the Graduate School at Scholar Commons. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Scholar Commons. For more information, please contact
[email protected]. Selling St. Petersburg: John Lodwick and the Promotion of a Florida Paradise by Nevin D. Sitler A thesis submitted in partial fulfillment of the requirements for the degree of Master of Liberal Arts Department of Humanities College of Arts and Sciences University of South Florida Co-Major Professor: Raymond O. Arsenault, Ph.D. Co-Major Professor: Gary R. Mormino, Ph.D. Christopher F. Meindl, Ph.D. Date of Approval: November 13, 2006 Keywords: tourism, boosters, advertising, Sunshine City, publicity © Copyright 2006, Nevin D. Sitler i Table of Contents Abstract ii Introduction 1 Chapter One: Bridging the Gaps 13 Flagler and Plant – The Builders 15 Driving the Growth 17 Following the Dotted Line 19 Silver Tongues and Satisfied Customers 21