An Ethnography of the Spring Festival
IMAGINING CHINA IN THE ERA OF GLOBAL CONSUMERISM AND LOCAL CONSCIOUSNESS: MEDIA, MOBILITY, AND THE SPRING FESTIVAL A dissertation presented to the faculty of the College of Communication of Ohio University In partial fulfillment of the requirements for the degree Doctor of Philosophy Li Ren June 2003 This dissertation entitled IMAGINING CHINA IN THE ERA OF GLOBAL CONSUMERISM AND LOCAL CONSCIOUSNESS: MEDIA, MOBILITY AND THE SPRING FESTIVAL BY LI REN has been approved by the School of Interpersonal Communication and the College of Communication by Arvind Singhal Professor of Interpersonal Communication Timothy A. Simpson Professor of Interpersonal Communication Kathy Krendl Dean, College of Communication REN, LI. Ph.D. June 2003. Interpersonal Communication Imagining China in the Era of Global Consumerism and Local Consciousness: Media, Mobility, and the Spring Festival. (260 pp.) Co-directors of Dissertation: Arvind Singhal and Timothy A. Simpson Using the Spring Festival (the Chinese New Year) as a springboard for fieldwork and discussion, this dissertation explores the rise of electronic media and mobility in contemporary China and their effect on modern Chinese subjectivity, especially, the collective imagination of Chinese people. Informed by cultural studies and ethnographic methods, this research project consisted of 14 in-depth interviews with residents in Chengdu, China, ethnographic participatory observation of local festival activities, and analysis of media events, artifacts, documents, and online communication. The dissertation argues that “cultural China,” an officially-endorsed concept that has transformed a national entity into a borderless cultural entity, is the most conspicuous and powerful public imagery produced and circulated during the 2001 Spring Festival. As a work of collective imagination, cultural China creates a complex and contested space in which the Chinese Party-state, the global consumer culture, and individuals and local communities seek to gain their own ground with various strategies and tactics.
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