SUSTAINABILITY REPORT 2018
The future is present in every action 7 ABOUT THIS REPORT 9 MATERIAL ISSUES 13 MESSAGE FROM THE EXECUTIVE MANAGEMENT 15 ORGANIZATIONAL PROFILE 16 Mission 16 Vision 16 Principles and Values 17 Activities 18 MAIN RESULTS 20 GOVERNANCE
21 Ethical Principles and Code of Conduct 21 Chain of Command and Decision-Making Structure 23 General Meetings of the Shareholders 23 Advisory Council 23 Executive Management 25 Internal Audit 25 Secretarial Office for Management Meetings 25 Compliance 25 Risk Management 25 Anticorruption Practices 25 Fines, Grievances, Complaints, and Lawsuits 26 MANAGEMENT AND STRATEGY
28 Integrated Management System (IMS) 28 Certifications 29 Sustainability 29 Commitment to Sustainable Development 52 Strategy 52 Objectives and Goals 53 Research, Development and Innovation
54 COMPETITIVENESS AND ECONOMIC PERFORMANCE
55 Economic Scenario 55 Market Scenario 55 Forestation and Wood Supply 56 Pulp Production 56 Sales 56 Performance Analysis 56 Capital Investments 57 Financial Management 57 Wealth Generation and Distribution 57 Tax Incentives 58 SOCIAL PERFORMANCE
61 Community Relationship 61 CENIBRA Institute 62 Institutional Relations 63 Professional Training Projects 63 Specific Communities 63 Forestation Incentive Program 64 Supplier Relationship 65 Customer Relationship 67 Pulp Logistics 68 Human Capital Management 70 Training and Development 72 Quality of Life Program - Living Better 74 Occupational Safety and Health 75 Compensation and Benefits 75 Relationship with Unions 76 ENVIRONMENTAL PERFORMANCE
77 Forest Stewardship 77 Wood Supply Logistics 78 Water Resources Management 78 Environmental Recovery 79 Biodiversity 82 Private Natural Heritage Reserve (PNHR) - Macedonia Farm 83 Industrial Operations 83 Atmospheric Emissions 83 Greenhouse Gas Emission Inventory (GHG) 85 Water and Liquid Effluents 86 Solid Waste 87 Materials and Energy
90 GLOBAL REPORTING INITIATIVE (GRI STANDARDS) CONTENT INDEX CHAPTER 1 ABOUT THIS REPORT Sustainability Report 2018 1 About this Report 8
CENIBRA’s Sustainability Report is issued annually with an There were no significant changes in scope or comprehen- aim to provide our stakeholders with information about the siveness in relation to the previous issue of this report. In Company’s corporate strategies and operations focused on the case of historical data series whose figures are different sustainable development. This report contains consolidated from those previously disclosed, the report provides the cor- data (from CENIBRA and its affiliated companies) relative to responding explanations about data revision or changes in the fiscal year from 1st January through 31st December 2018 the measurement processes. and supersedes the 2017 Sustainability Report. Suggestions or requests for additional clarification with The financial and economic data are disclosed in accordance respect to this Report should be addressed to CENIBRA’s with Brazil’s Securities and Exchange Commission’s regula- Corporate Communication department at comunicacaocor- tions and take into consideration the directives, guidance, [email protected]. and interpretations issued by the Accounting Procedures Committee. Moreover, they comply with the standards is- sued by the International Accounting Standard Board (IASB). All economic and financial data were previously audited by Ernst & Young.
The reporting of non-financial data follows the guidelines of the Global Reporting Initiative (GRI), an international entity known worldwide as a benchmark in sustainability reporting. In preparing this Report, we used the latest GRI standards, which favor the monitoring of the Company’s sustainability management evolution. The report structure seeks to reach the “core” option of content definition.
The Sustainability Report was worked out in a multidisci- plinary approach under the coordination of the Governance Advisory Service (ASGOV), and relied on effective coopera- tion among the Company’s organizational units. CHAPTER 2 MATERIAL ISSUES Sustainability Report 2018 2 Material Issues 10
The Sustainability Report was supported by the corre- of the shareholders, executive management, middle man- sponding Materiality Matrix, which was updated in 2019 agement, customers, suppliers, community, local adminis- through consultation with stakeholders and relied on trations, workers unions, third sector, media, forestry part- support by BSD Consulting. As an initial step, an inter- ners, and industry experts. The work detected 27 priority nal workshop was held with an aim to get the Company’s subjects, taking into account their level of influence on leaders involved in the process of identifying and prior- the stakeholders’ evaluation (vertical axis of the matrix) of itizing external stakeholders to be consulted and in the the importance for the Company (horizontal axis) of social, validation of the list of issues for the materiality test. The environmental, and economic impacts. second stage consisted of interviews with representatives
Workers' health and safety Water and effluent Biodiversity conservation management and protection Economic and financial performance High Innovation, technology and new products Sustainable forest stewardship Regional socioeconomic development
Transport and logistics management Employee training and Ethics in business and development grievance mechanisms Emission management Supplier evaluation and Customer satisfaction and Adaptation to climate qualification confidence change Medium Waste management Development of small suppliers Significance to stakeholders
Relationship with shareholders Institutional relations with government Diversity and inclusion Sustainability governance Labor Relations Legal compliance and Efficient raw material management management
Low Respect for human rights Land management Energy management Raw material availability and storage capacity
Low Medium High
Importance of economic, social, and environmental impacts Sustainability Report 2018 2 Material Issues 11
Taking the 27 priority matters as a basis, 10 Material Issues were selected as benchmarking elements for the definition of the report content and as a beacon to CENIBRA’s sustainability strategy in the coming years:
Material Issues Related GRI Topic Chapters Origin of Impact
Environmental Performance: 1. Water and effluent 103 - Management Approach Forestry and Industrial »» Water Resources and management 303 - Water Operations Effluent Management
Economic Performance and 2. Economic and 103 - Management Approach Competitiveness: Company Operations financial performance 201 - Economic Performance »» Wealth Generation and Distribution
103 - Management Approach Social Performance: Relationships; 308 - Environmental Assessment »» Supplier Relationship Purchasing Transactions of Suppliers
Governance: »» Fines, Grievances, 3. Sustainable forest Complaints, and Lawsuits stewardship 103 - Management Approach Management and Strategy: Forestry Operations 307 - Environmental Conformity »» Certifications
Environmental Performance: »» Forest Stewardship and Wood Supply Logistics
Relationships; Job and Income Generation 103 - Management Approach Social Performance: Projects and Programs; 413 - Local Communities »» Community Relationship Forestry and Industrial Operations.
103 - Management Approach Social Performance: Relationships; 4. Regional 204 - Procurement Practices »» Supplier Relationship Purchasing Transactions. socioeconomic development
Social Performance: »» Institutional Relations Relationships; Impact management; 103 - Management Approach Economic Performance and Infrastructure investments; 203 - Direct Economic Impacts Competitiveness: Forestry and Industrial »» Wealth Generation and Operations. Distribution Sustainability Report 2018 2 Material Issues 12
Material Issues Related GRI Topic Chapters Origin of Impact
5. Biodiversity 103 - Management Approach Environmental Performance: Forestry and Industrial conservation and 304 - Biodiversity »» Biodiversity Operations protection
6. Emission 103 - Management Approach Environmental Performance: Industrial Operations management 305 - Emissions »» Atmospheric Emissions
7. Adaptation to climate 103 - Management Approach Environmental Performance: Forestry and Industrial change 305 - Emissions »» Atmospheric Emissions Operations
103 - Management Approach Environmental Performance: Industrial Operations 301 - Materials »» Materials 8. Efficient raw material management 103 - Management Approach Environmental Performance: Industrial Operations 302 - Energy »» Energy
103 - Management Approach Social Performance: Relationships; 9. Workers’ health and 403 - Occupational Health and »» Occupational Health and Occupational Health and safety Safety Safety Safety
10. Innovation, Management and Strategy: technology and new 103 - Management Approach »» Research, Development Company Operations products and Innovation CHAPTER 3 MESSAGE FROM THE EXECUTIVE MANAGEMENT Sustainability Report 2018 3 Message from the Executive Management 14
In CENIBRA’s history, 2018 may be described as a year of The year 2018 was also marked by measures aimed at im- significantly positive results and major accomplishments. proving our management model, governance, and corpo- Even though it was a challenging year for Brazil, the Com- rate essence, expressed by our Mission, Vision, Principles, pany was prepared and strong enough to face the challeng- and Values. Among the 2018 initiatives, improvements in es, despite the country’s political and economic scenario. our “Management by Guidelines” and “Daily Routine Man- agement” programs should be highlighted, particularly the The year began with all efforts aimed at enhancing the redefinition of standards for the preparation and monitor- business competitiveness, in pursuit of efficient production ing of targets and their respective indicators. In addition, processes, cost control, and strong financial discipline. In we have reinforced our ethics, integrity, and anti-corruption this respect, measures were taken to efficiently support principles through continued compliance training. operations throughout the year, along with employee en- gagement and dedication. Highlights included the R$1,321 2018, the year in which CENIBRA turned 45, saw our com- million operating profit, the Company’s best result ever, and mitment to sustainability be further bolstered through the an increase in Adjusted EBITDA (cash generation) from R$ updating of our long-term plan set up in 2013 (CENIBRA 905 million in 2017 to R$1,614 million in 2018, leading the 40-50 Plan). However challenging it may be to plan for the EBITDA margin to rise from 41% to 53%. Moreover, im- years ahead, we understand the necessary changes will portant investments in the business were completed, such take place gradually and we must look at reality with new as the modernization of the wood chipping system and one lenses, adopting a pragmatic approach from the begin- of the pulp bleaching lines. ning of any action.
We did not overlook our responsibility to remain and evolve For CENIBRA, the future is present in every action. Our lead- on the road to the sustainable development of our opera- ership is confident and our teams are motivated to make tions, either. Issues such as integrated management, busi- transformation happen. We wish to continue our history ness and process efficiency, product quality, concern about with attitudes and actions that will certainly lead to opti- employees’ and contractor personnel’s safety and appreci- mum market share, growth, and results. Because the road ation, care for the environment, support to the socioeco- to sustainability is a collective construction, we will seek to nomic development of communities within the Company’s attract shareholders, customers, employees, and business areas of operation, personnel qualification, and permanent partners to join us in the pursuit of our objectives and imple- dialogue with our stakeholders are on our strategic agenda. mentation of our actions, with an aim to share the responsi- bility for achieving excellent results and the commitment to Another noteworthy initiative was the organizational cli- create value for the entire production chain. mate and engagement survey, which involved all employ- ees. Higher than the market level, CENIBRA’s 89% Favora- bility Index consolidates its strategy of building a better and safer work environment.
Kazuhiko Kamada CEO and Administrative and Financial Officer Fumihiko Yamada Júlio César Tôrres Ribeiro Commercial Director Industrial and Technical Director CHAPTER 4 ORGANIZATIONAL PROFILE Sustainability Report 2018 4 Organizational Profile 16
Mission Principles and Values
Generate and distribute wealth in a sustainable manner by processing planted trees. »» Ethics: be respectful and truthful in all relationships; »» Commitment to results: value employees engagement, Vision innovation, and personal skills; »» Excellence: strive for quality, reliability, and competi- Be an everlasting company admired by everyone. tiveness; »» Sustainability: ensure competitiveness while meeting society’s needs and preserving the environment; »» Entrepreneurship: act today while aiming at the future. Sustainability Report 2018 4 Organizational Profile 17
Activities municipalities, where it is engaged in several social and en- vironmental projects, partnerships with local entities, and Founded on September 13, 1973 in eastern Minas Gerais, other integration and income-generating initiatives with an Celulose Nipo-Brasileira S.A. (CENIBRA) is a privately-held aim to support the region’s development. company controlled by Japan Brazil Paper and Pulp Resourc- es Development Co., Ltd. (JBP). The main shareholders of JPB are Oji Holdings Corporation and Itochu Corporation.
CENIBRA’s industrial plant is located in Belo Oriente, state of Minas Gerais. It comprises two bleached short-fiber euca- CENIBRA’S FORESTATION INCENTIVE lyptus pulp production lines with a total installed capacity of PROGRAM FOR FARMERS IS 1.2 million tons/year and three regional forest stewardship IMPLEMENTED IN units, also in Minas Gerais (Guanhães, Nova Era, and Rio Doce). Moreover, it has a dedicated port terminal in Barra do Riacho (ES), in which it holds a 49% interest, and a cor- porate and commercial office in Belo Horizonte (MG), the state capital. CENIBRA ships 98% of its production to foreign markets, 87 mainly Asia, Europe, and North America. Distribution cen- ters and representation & sales offices are established in these areas to meet the customers’ requirements. MUNICIPALITIES The industrial plant is supplied with wood from the Compa- ny’s own land and leased land, as well as from small farmers IN MINAS GERAIS that plant eucalyptus under a Forestation Incentive Arrange- ment (the latter answered for 17% of the plant’s wood con- sumption in 2018). With a headcount of 7,618 employees and contractors’ personnel, the Company operates in 54
ASIA
EUROPE
JAPAN NORTH AMERICA
BRA IL
Markets Corporate Office Portocel Industrial Plant Regional Forest Stewardship Units CHAPTER 5 MAIN RESULTS Sustainability Report 2018 5 Main Results 19
Main Indicators 2016 2017 2018 General Data Installed Capacity (ADt) 1,200,000 1,200,000 1,200,000 Number of Employees 4,112 4,197 4,302 Outsourced Personnel 3,227 3,243 3,316 Pulp Production (ADt) 1,200,894 1,220,638 1,200,380 Economic Dimension Net Revenue (R$ thousand) 1,911,411 2,193,882 3,035,582 EBITDA adjusted (R$ thousand) 678,583 905,429 1,627,700 Net Profit (R$ thousand) 490,845 439,751 766,659 Total Assets (R$ thousand) 4,047,762 4,444,617 5,654,234 Stockholders’ Equity (R$ thousand) 2,826,393 3,174,180 4,341,668 Investments (R$ thousand) 1 389,149 529,308 401,056 Current Liquidity (Current Assets/Current Liabilities) 1.30 1.22 2.32 Indebtedness - Liabilities/Total Assets (%) 30.17 28.58 23.21 Return on Stockholders’ Equity (%) 17.37 13.85 17.66 Environmental Dimension Purchased Energy Consumption (KWh/ADt) 65.18 63.44 54.23 Fuel Oil Consumption (kg/ADt) 9.46 10.40 10.91 Water Consumption (m3/ADt) 38.00 37.33 36.20
CO2 Emissions - Carbon Dioxide (kg/ADt) 2,726 3,116 3,377
SO2 Emissions - Sulfur Dioxide (kg/ADt) 5.33 0.83 0.29 TRS Emissions - Total Reduced Sulfur (kg/ADt) 0.54 0.02 0.02 Suspended Particulate Matter Emissions (kg/ADt) 1.51 1.56 1.29 COD - Chemical Oxygen Demand (kg/ADt) 9.90 8.65 9.47 TSS - Total Suspended Solids (kg/ADt) 1.52 1.42 1.42
BOD5 - Biochemical Oxygen Demand (kg/ADt) 1.11 0.87 1.01 AOX - Adsorbable Organic Halides (kg/ADt) 0.08 0.07 0.08 N - Nitrogen (kg/ADt) 0.007 0.003 0.003 P - Phosphorus (kg/ADt) 0.017 0.010 0.012 Generated solid wastes (kg/ADt) 208 208 241 Social Dimension Turnover 2 (%) 0.71 0.72 0.65 Work Accidents in the Company 3 3 5 1 Total Events (with and without time lost) 26 28 21 Average Accident/Employee 0.006 0.006 0.006 Investment per Employee (R$) 337 230 304 Training Hours per Employee 54 54 58 Ratio 4 (%) 1.66 1.62 1.74
1 Values different from those previously disclosed due to improvements in the measuring processes. 2 Dismissed Employees/Total Employees. 3 With leave. 4 Takes into account work hours lost due to both excused and unexcused absences/Available Hours. CHAPTER 6 GOVERNANCE Sustainability Report 2018 6 Governance 21
Ethical Principles and Code of Conduct »» Set-up of a formal ombudsman body, ensuring CENIBRA values ethical and moral principles in its relations greater transparency, security, and improvement and respects the laws and regulations applicable to its busi- of information received through the Ethics and ness. Such a culture stems from the joint behavior of its Whistleblowing Channels made available by the employees, through the practical implementation of funda- Company; mental values of truth, transparency, justice, loyalty, mutual appreciation, responsibility, integrity, and participation. Em- »» General restructuring of the Company’s organizational ployees formally renew their commitment to the Code of units’ functional duties, with the resulting Conduct’s principles and values every year. strengthening and enhancement of synergy between processes and the respective teams; CENIBRA’s Code of Conduct is constantly being updated and disseminated to all employees in a continuing educa- »» Replacement and new assignments for positions of tion process, through institutional and onboarding training governance agents in certain areas of the Company. of newly-hired employees. The following communication channels are made available to record suggestions, com- plaints, and grievances:
»» Ethics Channel (e-mail: [email protected] or telephone +55 31 3829-5236);
»» Whistleblowing Channel (e-mail: [email protected] or telephone 08002835199).
Chain of Command and Decision- Making Structure
The governance model is founded on a clear definition of the roles and duties of the Advisory Council and Executive Management in the conception, approval, implementation, monitoring, and observance of the Company’s business guidelines and applicable laws.
The adopted governance model and policies have driven the Company’s growth over its more than 45 years of histo- ry. As a result of the specific features of its structure and culture, like compliance and management by consensus, the Company’s procedures are based on principles such as transparency, equality, corporate responsibility, and ac- countability, which aim at orienting the relations among the shareholders, executive management, middle manage- ment, and stakeholders.
All members of the governance management act accord- ing to legal requirements and the conditions set out in our various internal policies are in line with the Code of Con- duct, which details our ethical principles and is applicable to all employees. These guidelines apply to all forestry and industrial operations and promote respect for the applicable legislation and human rights.
In 2018, CENIBRA introduced major changes in its chain of command and decision-making structure, including func- tional changes in its organizational units’ structures, such as:
»» A new Industrial and Technical Director took over due to the retirement and resignation of the previous director; Sustainability Report 2018 6 Governance 22
A highlight in 2019 was the implementation by CENIBRA of an important change in its command and decision-making structure. In June, a new Chief Executive Officer took over as a result of the previous Director’s retirement and res- ignation. The new CEO also temporarily holds the position of Administrative and Financial Director of the Company.
Shareholders’ General Meeting
Advisory Council
Board of Directors
Secretarial Office for the Internal Audit Management’s Department Meetings
Compliance Ombudsman
CEO
Director Vice President
Technical Administrative Commercial and Industrial and Finance Director Director Director Sustainability Report 2018 6 Governance 23
General Meetings of the Shareholders »» Representation of the Company before any federal, state, and local government agencies. The Annual General Meeting of the Shareholders is held at CENIBRA’s headquarters within four months from the »» Corporate communication processes and the end of the previous fiscal year. Special General Meetings of Company’s social and institutional relations. the Shareholders may be convened whenever necessary for »» Negotiations with workers unions and other trade the shareholders to express their will, in the interest of the associations. Company. »» Management of the processes related to the Company’s Internal Audit. Advisory Council »» Management of the processes related to the The Advisory Council is a committee made up of five mem- Company’s legal issues. bers chosen at the Annual General Meeting of the Share- holders for a one-year term, reelection allowed. Voting »» Corporate planning management. takes place every year in March. The Advisory Council’s duty »» Dealing with issues raised during Executive is to provide Executive Management with collective guid- Management meetings. ance on the following matters: »» Compliance issues. »» Planning of long-term measures taking into account »» Process risk management. the Brazilian and international pulp market scenario. »» Management of decision-making and regulatory »» Long-term production, sales, and investment policies. instruments. »» General policy with respect to dividends and »» Process chain management. capitalization of reserves.
»» Mortgage of properties at CENIBRA’s convenience. Director Vice President: The Director »» Disposal of substantial items of CENIBRA’s properties. Vice President’s duties comprise: »» Proposals of amendment to the Articles of Association, to be submitted at the Annual General Meeting of the Shareholders. »» Assistance to the Director President. »» Relevant matters in connection with interest in »» Performing the duties of the Director President in the companies of which CENIBRA might become a absence of the latter or when so requested by the shareholder or a partner. latter. »» General policy for land acquisition and forest planting. Industrial and Technical Director: In Executive Management charge of the technical management of industrial and forestry processes, com- Executive Management consists of five directors, namely: prising: Director President (CEO), Director Vice President, Industrial and Technical Director, Administrative and Financial Direc- »» Forestry products. tor, and Commercial Director. Executive officers must be resident in Brazil and they may or may not be sharehold- »» Pulp production. ers. They are chosen during the Annual General Meeting of »» Forest and industrial maintenance. the Shareholders, and may be dismissed at any time. They are elected for a one-year term, reelection allowed. Voting »» Environment and quality. takes place every year in March. Executive Management is collectively in charge of the overall management of CENI- BRA and has powers to review and make decisions on any Administrative and Financial Director: matter of interest to the Company. Responsible for the administrative and financial management of the Company, comprising the following processes: Director President (CEO): In addition to the powers and specific duties in connection with the General Meetings »» Control and finance. of the Shareholders and Executive Man- agement meetings, the Director Presi- »» Human resources. dent has the following responsibilities: Sustainability Report 2018 6 Governance 24
»» Procurement. f. People Management Committee: Provides Executive Management with support in strategic human resources »» Telecommunications and information technology. matters related to career, talent retention, renewal and succession, motivation, organizational climate, health, and quality of life. This committee is made up of repre- Commercial Director: Answers for sentatives with skills in the human resources, corporate pulp sales and shipping management, planning and governance, economic, financial, forestry, including the following processes: and industrial fields.
g. Sustainability Committee: Provides Executive Man- »» Pulp sales and marketing. agement with support in the establishment of sustain- »» Pulp distribution logistics. able development guidelines and principles, taking into consideration the economic, environmental, and social »» Technical support to customers. aspects that might have impacts on the medium- and long-term results. This committee is made up of represen- tatives with skills in corporate planning and governance, Executive Management relies on strategic support from sev- economic, financial, forestry, industrial, social, environ- en Committees: mental, and technological fields, and investor relations.
a. Crisis Management Committee: Provides Executive As a general rule, matters submitted to Executive Manage- Management with support to properly manage crisis sit- ment have already been reviewed by the corresponding uations in a preventive and corrective approach, aimed committees. at avoiding deleterious repercussions and/or mitigating negative internal and external impacts from the econom- Composition of Governance Bodies: ic, environmental, social, ethical, and moral standpoints. This committee is made up of representatives with skills in the human resources, corporate communication, legal, environmental, forestry, and industrial fields. 2016 2017 2018
b. Investment Analysis Committee: Provides Executive Executive Management Management with support in investment analysis during Gender the planning and implementation stages. Investment de- cision-making is based on a long-term view to deliver op- Men 3 3 3 erational competitiveness under varied market scenarios. Women 0 0 0 This committee is made up of representatives with skills in the economic, financial, forestry, industrial, and tech- Total 3 3 3 nological fields, and investor relations. Age Group c. Customer Support Committee: Provides Executive Under 30 years of age 0 0 0 Management with support to ensure excellence in meet- Between 30 and 50 ing possible customer requirements and actual demands. 0 0 1 This committee is made up of representatives with skills years of age in the commercial, environmental, quality, industrial, and Above 50 years of age 3 3 2 research & development fields.
d. Ethics Committee: Provides Executive Management GRI 405-1 Management advisory committees with support in compliance with the Code of Conduct, caring for proper personal and professional conduct Gender of employees and business partners. This committee is Men 19 27 27 made up of representatives with skills in the legal, cor- porate governance, human resources, forestry, and in- Women 2 5 5 dustrial fields. Total 21 32 32
e. Risk Management and Compliance Committee: Pro- Age Group vides Executive Management with support in the imple- mentation of strategies and guidelines related to the cul- Under 30 years of age 0 0 0 ture of internal controls, risk mitigation, and adherence Between 30 and 50 11 18 15 to applicable regulations and legislation. It is made up of years of age representative with skills in legal, audit, corporate gover- nance, information technology, environment, and quality Above 50 years of age 10 14 17 fields, and investor relations. Sustainability Report 2018 6 Governance 25
Internal Audit Risk Management
The Internal Audit department is an independent Execu- In 2018, CENIBRA reviewed and validated, along with the tive Management support unit in charge of reviewing and various organizational units, the Corporate Risk mapping of providing guidance on the company’s internal processes, processes (considering aspects related to economic, social, as well as checking for compliance with corporate policies, environmental, legal, and image impacts) and completed its regulations, and operating and control procedures adopted implementation in the technological platform. In its pursuit in the management of the Company. In addition, Internal of acculturation of managers and improvement of risk mon- Audit answers for the Whistleblowing System and the suit- itoring tools, CENIBRA updated the Corporate Risk Man- ability of internal controls, and plays a part in the enhance- agement Procedure to make it more straightforward. It also ment of productivity and loss prevention processes. involved meetings with managers and coordinators, as well as training for facilitators directly involved in the process. In 2018, the Internal Audit Department included Risk Man- The adopted method allows identifying risks, following up agement indicators in its auditing planning so as to priori- their assessment, and mitigating them by setting up, de- tize internal controls and processes to be audited. During veloping, and implementing action plans, which are moni- the year, it carried out 25 audits in connection with corpo- tored from time to time. New revisions of risk plans will be rate, forestry, and industrial processes, including nine spe- conducted every two years or whenever required by each cial reviews related to complaints made through the Whis- organizational unit. tleblowing System and requests by management. Review results and the corresponding action plans are reported to Executive Management. The status of action plans is moni- tored on a monthly basis, with an aim to ensure their imple- Anticorruption Practices mentation and effectiveness. Risks in connection with corruption, fraud, misappropria- tion, and property damage involving the Company’s pro- Secretarial Office for Management Meetings cesses and compliance with the Code of Conduct’s criteria are assessed by the Internal Audit department with an aim The Secretarial Office for Management Meetings assists Ex- to mitigate violations. CENIBRA adopts specific policies to ecutive Management when holding its meetings and pre- combat corruption and makes available a Whistleblowing pares the agenda in coordination with managers, covering Channel as a tool to record any grievances, while ensuring all subjects to be discussed in a straight, objective manner. greater information transparency, secrecy, and confidenti- Moreover, it monitors all subjects discussed and pending ality. In 2018, the Internal Audit department evaluated six decisions, aiming to ensure an effective decision-making reports of suspected fraud and misappropriation of assets, process at the top management level. four of which were deemed valid, but they were not consid- ered corruption cases or relevant for the business.
Compliance Fines, Grievances, In 2018, CENIBRA enhanced its Compliance Program Complaints, and Lawsuits through an extensive internal campaign to disseminate the
subject, using billboards, internal newspaper, a theater play, As a result of its permanent pursuit of excellence in all its and wallpaper at work stations. A highlight was the distri- operations, no significant fines or non-monetary sanctions bution of the newsletter “A Word from the CEO – Interior were applied to CENIBRA for non-compliance with econom- Quality” among all employees. Additionally, onboarding ic and social regulations and laws applicable to the pulp training was given to newly hired employees and refresh- and paper industry in 2018. Similarly, no lawsuit was filed ment training was provided to existing employees and con- against the Company during the reporting period in con- tractors’ personnel in the industrial and forestry areas. These nection with unfair competition, trust, or monopoly, and initiatives are evidence of the governance model’s maturi- no claims or complaints were made with respect to envi- ty stage, an evolution resulting from the already existing ronmental labor practices and any kind of discrimination culture of conformity. The purpose is to make clear what whatsoever. is expected from each one in the organizational context. Compliance actions are taken with an aim to strengthen As far as product responsibility is concerned, no significant adherence to controls and ensure their consistency with the fines or non-monetary sanctions were applied to CENIBRA Company’s strategy. for non-compliance with laws and regulations applicable to the supply and use of pulp, or substantiated complaints re- lated to breaches of customer privacy in 2018. CHAPTER 7 MANAGEMENT AND STRATEGY Sustainability Report 2018 7 Management and Strategy 27
CENIBRA adopts a strategic management approach based sustainable goals in the future. This method includes the on the concepts of Management by Guidelines and Man- establishment of CENIBRA Sustainability Index (CSI) and its agement by Routine, which give priority to results evolu- breakdown into four elements of sustainability: Economic, tion and make use of performance evaluation tools. In Social, Environmental, and Institutional. Indicators were as- 2018, CENIBRA continued to implement its Sustainability signed to each element, and their weights and results make Index (CSI) method as a support tool to assess and mea- up the CSI. sure process performance and define and implement more
CENIBRA’s Sustainability Map
Creating Sustainable Value CENIBRA Sustainability Index (%)
ECONOMIC SOCIAL ENVIRONMENTAL INSTITUTIONAL
Encouraging a fairer and more Using natural Enhancing a culture of Increasing profitability. equitable social environment. resources efficiently. sustainable development.
Economic Performance Social Performance Environmental Performance Institutional Performance Index – EPI (%) Index – SPI (%) Index – EPI (%) Index - IPI (%)
Sustainability Directive Corporate Result Indicator
Corporate Objective Corporate Performance Indicator Sustainability Report 2018 7 Management and Strategy 28
Integrated Management System (IMS) Maintaining a permanent dialogue with customers, suppliers, employees, commu- CENIBRA adopts an integrated management approach nities, and other stakeholders. to quality, environment, safety, and occupational health through its Integrated Management System (IMS), which is evaluated by means of internal audits. Auditors are vol- Moreover, CENIBRA encourages the engagement of its em- unteer employees selected and trained by the Company’s ployees in the improvement of production processes, with own management team with support by a consulting firm. positive results in terms of personal and technical develop- To ensure compliance with IMS requirements, the follow- ment. The following initiatives deserve to be highlighted: ing control measures are taken: internal legal compliance audits, integrated audits of suppliers, external audits by CENIBRA Suggestion Program (CSP): certifying entities, and critical analysis by IMS’s top man- The purpose of this program is to value agement, which is made up of the Industrial and Technical the operational employees’ skills, innova- Director and managers from the administrative, industrial, tion, contribution, and commitment to the and forestry processes. The IMS policy comprises the follow- improvement of the Company’s processes ing commitments: through individual suggestions. The pro- gram ended the year with 409 propositions Promoting the integrated management of submitted and 122 propositions awarded; quality, environment, safety, occupation- al health, ethics, and social and financial responsibility as they are deemed key el- Quality Control Circles (QCC): These are ements in the permanent pursuit of com- groups of employees that seek self-de- pliance with stakeholders’ requirements, velopment, propose creative solutions to corporate excellence, continuous improve- operational and production problems by ment, and superior performance of the means of quality management tools, and company’s processes and integrated man- provide better working conditions and agement system; quality of life. The results from the imple- mented projects include operational and productivity gains, as well as encourage- ment to teamwork, synergy among differ- Knowing, observing, and complying with ent process areas, improved work safety legislation, standards, regulations, and rates, and employee’s personal growth. In th other requirements and/or commitments 2018, the 20 Quality Seminar was held of mandatory or voluntary application, and implemented projects delivered excel- taking into consideration the aspects of lent return from the financial, safety, quali- quality, environment, ethics, social re- ty, and environmental standpoints. sponsibility, and risks and hazards related to occupational health and safety in every Certifications activity carried out by CENIBRA employees and its service providers; CENIBRA’s management systems are certified to standards that attest its adherence to good practices in its production process. The Company is audited by certifying entities on a yearly basis to check for compliance with standards and Optimizing and reducing the consumption ensure continuous process improvement. Such certifications of natural resources in its processes, pre- ensure the availability of forest resources and business con- venting, eliminating, or minimizing pollut- tinuation, enhance the relationship with stakeholders, and ing emissions and occupational disease and consolidate and upgrade CENIBRA’s image as a responsible injury risks that could harm the environmen- company in the quality, social, safety, health, and environ- tal protection and individual and collective mental areas. CENIBRA holds the following certificates: well-being, or adversely affect the stake- holders and the Company’s or third parties’ properties; »» Quality Management System: ISO 9001 (since 1993); »» Environmental Management System: ISO 14001 (since 1997);
Incorporating into the Company’s forest »» Laboratory Quality Management System: ABNT NBR stewardship activities and chain of custo- ISO/IEC 17025 (since 2008); dy the principles, requirements, and crite- ria established by the Forest Stewardship »» Forest Stewardship FSC® - Forest Stewardship Council® - FSC® and the Forest Certifica- Council® (since 2005); tion Program CERFLOR; Sustainability Report 2018 7 Management and Strategy 29
»» Forest Stewardship CERFLOR – recognized by ties located in the surroundings of its activities. Keeping an the Programme for the Endorsement of Forest eye on the excellence of its processes and the relationship Certification (PEFC) (since 2005); and dialogue with this public, the Company seeks to miti- gate its impacts and enhance its contribution to society at ® ® »» Chain of Custody FSC - Forest Stewardship Council large. With this objective in mind, CENIBRA continuously (since 2005); invests in sustainable forestry practices and ecological effi- ciency of its industrial operations and logistics. The essence »» Chain of Custody CERFLOR – recognized by of the business is producing wood and pulp in a sustainable the Programme for the Endorsement of Forest way, while respecting life. Certification (PEFC) (since 2005).
Commitment to Sustainable Development All these standards have their own principles, criteria, indi- cators, and independent certification systems. CENIBRA supports initiatives to promote sustainable devel- License number: FSC-C008495 opment and integrates them into its routine operations and License number: FSC-C021201 business strategy in order to strengthen its sustainability practice. The following are the main actions taken: In 2018, external audits were conducted on the certification to the above-mentioned Management System standards, with the resulting recommendation to maintain the respec- a. Global Voluntary Commitments tive certifications. Additionally, in an unprecedented initia- tive, an internal audit was conducted on the Forest Stew- Global Compact: The United Nations Organization’s (UNO) ardship certification, which is not a mandatory requirement. Global Compact relies on the engagement of the interna- tional corporate community to advance social and environ- mental responsibility practices aiming at a more sustainable Sustainability and inclusive global economy. CENIBRA is not a signatory of this initiative, but its ethical principles and code of con- CENIBRA is one of the links of an extensive production chain duct are in line with the Global Compact principles, among that starts with the forest and extends to end consumers of which are the commitments to protect human and labor different segments. In this context, the Company interacts rights, environmental preservation, and the fight against with various stakeholders, including several rural communi- corruption.
Global Compact Principles Relation to GRI Standards Pages
Businesses should support and respect the protection of 103-2; 410-1; 411-1; 412-1; 412-2; 1 25, 63, 64, 70 internationally proclaimed human rights. 412-3; 414-1
Make sure that they are not complicit in human rights 103-2; 410-1; 411-1; 412-1; 412-2; 2 25, 63, 64, 70 abuses. 412-3; 414-1
Businesses should uphold the freedom of association 3 and the effective recognition of the right to collective 407-1 64 bargaining. 4 The elimination of all forms of forced and compulsory labor. 409-1 64 5 The effective abolition of child labor. 408-1 64 The elimination of discrimination in respect of 6 406-1 25 employment and occupation. Businesses should support a precautionary approach to 103-2 and all topics reported from 25, 64, 79, 83, 7 environmental challenges. 301-1 to 308-2 85, 86, 87, 88 Undertake initiatives to promote greater environmental 103-2 and all topics reported from 25, 64, 79, 83, 8 responsibility. 301-1 to 308-2 85, 86, 87, 88 Encourage the development and diffusion of 103-2 and all topics reported from 25, 64, 79, 83, 9 environmentally friendly technologies. 301-1 to 308-2 85, 86, 87, 88
Businesses should work against corruption in all its 10 205-1 to 205-3 20, 21, 25 forms, including extortion and bribery. Sustainability Report 2018 7 Management and Strategy 30
Sustainable Development Goals (SDGs): Similarly, the Company supports sustainable development goals, a challenge to build a fairer and more inclusive world through concrete actions and projects carried out by CENIBRA Institute.
Social and Environmental Responsibility – Synergy with the Sustainable Development Goals (SDGs)
Project PARTNERSHIPS WITH BEEKEEPERS
Objective / description CENIBRA Institute has entered into partnership agreements with beekeepers associations according to which beekeepers are granted access and allowed to use Permanent Preservation Areas and areas close to eucalyptus plantations to install beehives. This Project has great social, economic, and environmental impact, as it creates new jobs and income for beekeepers and their families, while preserving the environment. CENIBRA’s share of the output is distributed among employees, visitors, and cus- tomers. This program relies on support from local administrations, SENAR (National Rural Education Service), and EMATER (Rural Technology Support Company of Minas Gerais State).
Target audience Beekeepers from 13 associations located in areas in which the company operates.
2018 actions »» Beehive mapping. Sustainability Report 2018 7 Management and Strategy 31
Project FARMING PARTNERSHIPS
Objective / description This partnership among CENIBRA Institute, municipal administrations, and rural unions aims at generating income and job opportunities for family farmers and improve their living conditions by granting land areas for cultivation. EMATER (Rural Tech- nology Support Company of Minas Gerais State) provides the necessary technical support, while local administrations supply agriculture inputs and implements.
Target audience Family farmers from the municipalities of Belo Oriente, Caratinga, Coluna, Ipaba and Virginópolis.
2018 actions »» Soil analysis in areas under farming partnership agreements;
»» Training on forestry agribusiness systems for farmers from Belo Oriente;
»» Training courses on plague control and good stewardship practices;
»» Assistance in land preparation, purchase of seeds, donation of fencing materials, and repair of fences on properties under the program, and technical support to farmers.
Project SCHOOL OF LIFE
Objective / description The School of Life Project for environmental education aims at raising environmental awareness and showing how to cherish nature. Implemented in 1996, the Project provides capacity-building activities to teachers from the 1st to 5th grades of public elementary schools. As a result of the Project, both teachers and students engage themselves in environmental education, urban garbage control, selective waste collection, and ecologic campaigns.
Target audience Public school teachers in the municipalities of Senhora do Porto and Santo Antônio do Itambé.
2018 actions »» Development of a theme focused on regional flora and wildlife, ecology, integral health, school, and community. Sustainability Report 2018 7 Management and Strategy 32
Project COMPANY-COMMUNITY INTEGRATION UNITS (UNIECO)
Objective / description The concept of Company-Community Integration Units (UNIECO) is founded on environmental education and experience cen- ters. The goal is to enhance the community’s awareness of the importance of cultural, social, and educational issues through access to reading material and digital rooms and reflection on multidisciplinary subjects such as citizenship, environment, ethics, education, and health, in line with the community’s interests. The expected outcome is an improvement in the quality of life of people attending the Project. CENIBRA has two structured units, namely: Private Natural Heritage Reserve (PNHR) Macedonia Farm in Ipaba (MG) and another unit in Peçanha (MG).
Target audience Teachers, students, and community in the municipality of Peçanha.
2018 actions »» Aluminum-Lit Christmas Project - Workshop with prisoners at Peçanha penitentiary for confection of Christmas deco- ration items using recycled material;
»» Fostering a feeling of respect, citizenship, and belonging among those attending the UNIECO through daily activities.
Project FAMILY FARMERS ASSOCIATION OF IPATINGA - AAGRIFIPA
Objective / description The partnership agreement between CENIBRA Institute and the Family Farming Association of Ipatinga (AAGRIFIPA) covers the purchase of equipment to increase and diversify the production of bread, cookies, cake, and pastries, increasing the members’ income. The Association relies on support from Emater and the municipal administration of Ipatinga.
Target audience Men and women from the municipality of Ipatinga.
2018 actions »» Upgrading of the factory in line with the public health inspection report. Sustainability Report 2018 7 Management and Strategy 33
Project HANDICRAFTS HOME - MATIZES
Objective / description The partnership between CENIBRA Institute and SEBRAE (Brazilian Micro and Small Business Support Service) enabled the Matizes Project to participate in Sebrae’s Handicrafts Program in Ipatinga, Minas Gerais. This was a joint initiative by Ipatinga’s Development Agency, the Municipal Administration, and local artisans (Group of Artisans of Ipatinga Matizes).
Target audience Men and women from the municipality of Ipatinga.
2018 actions »» Participation in the 4th Steel Valley Tourism Fair;
»» Exhibition and sales of products in school fairs and street markets in Ipatinga;
»» Participation in CENIBRA’s Culture Week Fair;
»» Decoration of Santa Claus House in Ipatinga.
Project COMMUNITY ACTION
Objective / description A partnership between CENIBRA Institute and Unileste (University Center of Eastern Minas Gerais) provides consulting services to three community associations in the town of Periquito (MG). The target is to develop and formalize group interaction and learning, and support the organization of entities involved in job and income generation for families in these communities.
Target audience Women from the district of São Sebastião do Baixio, municipality of Periquito.
2018 actions »» Capacity-building workshop on pricing, equipment layout, and internal regulation;
»» Guidance on and follow-up of the application of funds allocated by Furnas;
»» Organization of the Association’s documentation. Sustainability Report 2018 7 Management and Strategy 34
Project COTTA’S BAKERY ASSOCIATION
Objective / description CENIBRA Institute entered into a partnership with Cotas Community Association, Peçanha (MG), to develop a social project whose purpose is to provide training and capacity building to community members. It also contributes to the purchase of equip- ment and construction of facilities in accordance with public health regulations applicable to bakery production and sales. Baked goods are produced by women from the community and sold in the region of Peçanha.
Target audience Women from the town of Peçanha.
2018 actions »» Participation in CENIBRA’s Culture Week Fair;
»» Support by CENIBRA Institute to enhance productivity and increase production.
Project HANDICRAFT GROUP OF CACHOEIRA ESCURA - GRACE
Objective / description The GRACE handicrafts project is the result of a partnership involving CENIBRA Institute, SEBRAE, Ágape Welfare Association, and craftswomen from Cachoeira Escura. Its purpose is to foster the use of primary treatment pulp fiber as a raw material for handcrafts with a focus on culture as a transformation factor. In addition, the project has become an environmental benchmark in the use of an industrial by-product to produce sustainable goods. GRACE craftswomen have participated in several fairs and events to sell their products and develop new partnerships.
Target audience Men and women from the municipality of Belo Oriente.
2018 actions »» Psychosocial intervention workshops;
»» Participation in CENIBRA’s Culture Week Fair;
»» Participation in the 4th Steel Valley Tourism Fair;
»» Organization of the Association’s administrative structure;
»» Construction of a space for handicraft production. Sustainability Report 2018 7 Management and Strategy 35
Project SOLIDARITY TASTE
Objective / description The Solidarity Taste project contributes to local, integrated, and sustainable development by strengthening the Solidarity Econ- omy Group of Açucena (MG). Capacity-building courses are given in partnership with CENIBRA Institute and the municipal administration of Açucena to improve the business management.
Target audience Men and women from the municipality of Açucena.
2018 actions »» Training to improve and increase the output;
»» Expansion of the production and sales area;
»» Donation of equipment to improve and increase the output.
Project WEAVERS OF BRUMAL
Objective / description This project is an initiative of the local administration and the Residents’ Association of Brumal, along with CENIBRA Institute, to develop and value the local culture through woven handicraft items. With an aim to foster job and income generation, several items are produced, including: rugs, cushions, purses, table cloths, and door stops.
Target audience Women from the municipality of Santa Bárbara (Brumal).
2018 actions »» Meetings with participants to follow up the handicraft work and raise issues to be worked out with the whole group;
»» Purchase of equipment;
»» Participation in CENIBRA’s Culture Week Fair;
»» Participation in the Santa Bárbara Multi-sectoral Fair. Sustainability Report 2018 7 Management and Strategy 36
Project HEALTH CAMPAIGNS
Objective / description Disease prevention campaigns and actions (shows and lectures).
Target audience Youths and teenagers from seven towns where the Company operates.
2018 actions »» Dynamics on the subjects addressed by the theater play and workshop.
Project ENVIRONMENT AND ARTS
Objective / description The purpose of the Environment and Arts Project is to encourage new reflexive human/education/culture/environment relations for the construction of a critical consciousness through theater plays and lectures on forest fires and myths and truths about eucalyptus forests.
Target audience Communities of Antônio Dias, Cantagalo, Catas Altas, Ferros, Guanhães, Iapu, Mesquita, Naque and Peçanha.
2018 actions »» Nine sessions were held in nine municipalities. Sustainability Report 2018 7 Management and Strategy 37
Project CENIBRA MOBILE
Objective / description Besides disseminating information about products manufactured from eucalyptus and the socio-environmental projects in which CENIBRA is engaged, the CENIBRA Mobile Project promotes environmental education in communities and at the Compa- ny. It helps create citizens that are aware of the importance of environmental preservation and provides information on social, economic, and environmental actions of a forest-based enterprise. CENIBRA’s Mobile Community Integration Unit is a vehicle equipped with the necessary infrastructure for the presentation of theater plays, shows, videos, and lectures.
Target audience Participation in fairs in Belo Horizonte (Expo Minas), Timóteo (Expo Inox), and in schools of Belo Oriente and Ipaba.
2018 actions »» Participation in fairs and campaigns;
»» Exhibition in schools.
Project OPEN DOORS
Objective / description Visits to the Private Natural Heritage Reserve (PNHR) Macedonia Farm, where visitors are given information about socio-envi- ronmental education (Mutum Project) and walk along an ecological trail. Moreover, the industrial plant, seedlings nursery, and operational units are open to scheduled visits, giving the company an opportunity to highlight the environmental, economic, and social importance of a forest-based industry.
Target audience Teachers, students, and communities in several municipalities.
2018 actions »» Visit by public school students and teachers to the Butterfly Valley, environmental conservation unit in Catas Altas, Macedonia Farm (Ipaba), and the industrial plan (Belo Oriente). Sustainability Report 2018 7 Management and Strategy 38
Project ACTION AND CITIZENSHIP
Objective / description A partnership involving CENIBRA, local administrations, and educational institutions, the project is a social promotion initiative comprising educational, leisure, and health-related activities with an aim to further enhance the Company/ community relationship.
Target audience Students and communities from 18 municipalities in the Nova Era, Guanhães and Rio Doce Regional Units.
2018 actions »» Change in the Project format;
»» Integration with the municipal departments of Health, Education and Welfare in the various Municipalities, as well as with the state Civil and Military Police;
»» Activities focused on well-being, recreation, health, culture, and environment.
Project CULTURAL PROJECTS
Objective / description Sponsorship of cultural projects with an aim to upgrade education and enhance access to culture in the towns where the com- pany operates, under the Culture Incentive Act.
Target audience 16 communities and municipalities within CENIBRA’s area of operation.
2018 actions »» Cultural presentations to the community;
»» Introduction to music;
»» Encouragement to reading and cultural production;
»» Reinforcement to the importance of reading as a development tool;
»» Construction of cultural space based on a concept of sustainable architecture for cultural actions. Sustainability Report 2018 7 Management and Strategy 39
Project EFFECTIVE COUNCIL – CHILDHOOD AND ADOLESCENCE
Objective / description CENIBRA allocates part of its income tax to the Childhood and Adolescence Fund and encourages its employees to allocate the legal 6% deduction from their income tax to the Fund. The proceeds help maintain the Effective Council, which provides training to the Municipal Councils for the Rights of the Children and Adolescents and strengthens the role of such councils in the management of funds, control of public policies, and monitoring of and influence on the public budget.
Target audience Municipal Children and Adolescents Rights Councils, Guardianship Advisers, and Social Operators in the System for the Assurance of the Children and Adolescents Rights in 56 municipalities.
2018 actions »» Creation of the Effective Council Program;
»» Seminars, symposiums, and training courses to representatives of municipalities participating in the project;
»» Questionnaire survey on the situation of the system of guaranteeing the rights of children and adolescents in the mu- nicipalities in which the project operates.
Project SPORTS
Objective / description Encouraging sports practice, social integration, and recreation through the Sports Incentive Act and company funds. The project provides children and teens with classes in judo, volleyball, soccer, indoor soccer, and jiu-jitsu. In addition, the project provides all resources required, such as uniforms, balls, mats, and instructors.
Target audience Children and teens in the municipalities of Antônio Dias, Belo Oriente, Guanhães, Naque, Ipatinga, Periquito and Santana do Paraíso.
2018 actions »» Participation in competitions, exchanges, and festivals;
»» Graduation of participating students. Sustainability Report 2018 7 Management and Strategy 40
Project FAMILY FARMING - UNAIR
Objective / description In partnership with UNAIR - Family Farmers Association of Iapu, CENIBRA Institute has promoted job and income generation through donation of a tomato processing machine and a banana ripening chamber. The objective is to improve the work con- ditions and ensure greater opportunities to local farmers under federal incentive programs.
Target audience Men and women from the municipality of Iapu.
2018 actions »» Production and sales monitoring;
»» Capacity-building courses.
Project JORGES
Objective / description CENIBRA Institute entered into a partnership with the Jorges Community Association of Peçanha (MG) to conduct actions aiming at job and income generation by giving training to community members. It has also helped to implement a community vegetable garden and build a shed for the production of seasonal and produce items to be marketed in the region of Peçanha.
Target audience Men and women from the municipality of Peçanha.
2018 actions »» Support to cultural rescue activities and recognition as a remnant Quilombola community. Sustainability Report 2018 7 Management and Strategy 41
Project INDAIÁ
Objective / description Founded on the cultural and economic specificities of the region of Antônio Dias (MG), CENIBRA Institute entered into a part- nership agreement with the local Handcrafters’ Association and University Center of Eastern Minas Gerais (Unileste) to organize and promote job and income generating activities, in addition to structuring a sustainable Indaiá straw stewardship plan.
Target audience Craftswomen from the municipality of Antônio Dias.
2018 actions »» Meetings with craftswomen to monitor the handicraft work development and identify demands to be addressed with the group;
»» Consulting by SEBRAE on the Culture of Cooperation;
»» Participation in CENIBRA’s Culture Week Fair;
»» Participation in the 29th National Handicraft Fair in Belo Horizonte;
»» Exhibition and sales of products in the 4th Steel Valley Tourism Fair.
Project SEPTIC TANKS
Objective / description CENIBRA Institute entered into a partnership with the municipal administrations of Divinolândia de Minas (MG) and Ipatinga (MG) to build septic tanks. This initiative is part of a municipal project to revitalize local water streams and improve water quality and availability based on education, sanitation, and environmental recovery. Septic tanks are built in the communities in accor- dance with a design developed by Embrapa Instrumentação Agropecuária, an agency of the Agriculture Ministry.
Target audience Families from the communities of Braúnas and Virgolândia.
2018 actions »» Donation of materials to build septic tanks. Sustainability Report 2018 7 Management and Strategy 42
Project PROFESSIONAL EDUCATION
Objective / description A partnership among CENIBRA, CENIBRA Institute, SENAR, SEBRAE, associations, and suppliers from the municipalities of Belo Oriente, Joanésia, Mesquita, Naque and Periquito (all in the state of Minas Gerais) provides guidance, training, and monitoring to improve and grow local businesses. The work plan includes sales techniques, financial management, and business prospecting.
Target audience Associations and small businessmen from the municipalities of Belo Oriente, Joanésia, Mesquita and Periquito.
2018 actions »» Implementation of the supplier qualification plan by Sebrae in Belo Oriente;
»» Courses given by SENAR in Belo Oriente, Joanésia, Mesquita, Naque, and Periquito.
Project MULTIFUNCTION PARK
Objective / description The Multifunction Park comprises a playground, a space for the elderly, jogging track, football fields, restrooms, and water fountains, in addition to extensive green areas. A library and a theater are being built. The Park is used mainly by the community of Cachoeira Escura and communities around CENIBRA’s plant.
Target audience Communities from the municipality of Belo Oriente and other municipalities around the industrial plant.
2018 actions »» Execution of the Living Park Program, including sports, cultural, and leisure activities involving the entire community. Sustainability Report 2018 7 Management and Strategy 43
Project EFFECTIVE COUNCIL – THE ELDERLY
Objective / description CENIBRA assigns up to 1% of its Income Tax to the Elderly Fund. The funds are used to implement the Excellence Council Proj- ect, a partnership with the Ágape Welfare Association. The project provides training to the Municipal Councils for the Rights of the Elderly and strengthens the role of such councils in the management of funds, control of public policies, and monitoring of and influence on the public budget.
Target audience Members of municipal councils for the Rights of the Elderly, elderly and managers from 10 municipalities.
2018 actions »» Creation of the Effective Council Program;
»» Seminar, symposiums, and training courses;
»» Survey on the elderly in the municipality of Belo Oriente.
Project SEWING FACTORY – NEIGHBORHOOD ASSOCIATION OF AVIAÇÃO - AMA
Objective / description CENIBRA Institute entered into a partnership with AMA to encourage job and income generation in the community of Aviação, municipality of Belo Oriente (MG), including training and donation of machinery for a sewing factory.
Target audience Men and women from the municipality of Belo Oriente.
2018 actions »» Training on planning and entity organization;
»» Donation of equipment to expand and improve the production. Sustainability Report 2018 7 Management and Strategy 44
Project ALLIANCE OF GOOD PROJECT
Objective / description CENIBRA Institute entered into a partnership with CAIS (House of Arts and Social Inclusion), Coronel Fabriciano (MG), with an aim to prevent crimes through planned, continued actions intended to strengthen community and family ties, training, and income generation initiatives.
Target audience Mothers of students participating in the Alliance of Good Project.
2018 actions »» Provision of training to women.
Project PALM HEART PROJECT
Objective / description Partnership among SEBRAE, CENIBRA Institute, municipal administrations of Ipatinga and Inhapim, and Coopeleste (Cooperative of Dairy Producers and Exporters of East Minas Gerais) to organize and structure the Cooperative to become a large supplier of peach palm heart as an alternative source of income for family farmers and small producers in the Steel Valley Metropolitan Belt.
Target audience Regional palm heart producers from Belo Oriente, Bugre, Caratinga, Coronel Fabriciano, Iapu, Inhapim, Ipatinga, and Marliéria.
2018 actions »» Technical mission to Barro Alegre Farm (large-scale production);
»» Engagement of technical consulting and monitoring services at properties;
»» Contract with the Federal University of Viçosa for a market study. Sustainability Report 2018 7 Management and Strategy 45
Project FLOUR OF INDAIÁ
Objective / description CENIBRA Institute entered into a partnership with the United Quilombos Association of Barro Preto and Indaiá to build a shed and purchase shelves and a packing machine to produce manioc flour.
Target audience Quilombola families from the municipality of Antônio Dias.
2018 actions »» Beginning of partnership agreement.
Project FAMILY FARMING - COCAIS DOS ARRUDAS
Objective / description CENIBRA Institute entered into a partnership with the Residents’ Association of Santa Vitória de Cocais dos Arrudas, Emater, and the municipal administration of Coronel Fabriciano (MG) to provide technical support to small farmers and purchase soil correction agents.
Target audience Family farmers from the city of Coronel Fabriciano.
2018 actions »» Purchase of agricultural silicon;
»» Distribution of soil correction agent;
»» Technical support to producers;
»» Soil analyses. Sustainability Report 2018 7 Management and Strategy 46
Project BOM JARDIM DE TRONQUEIRAS
Objective / description CENIBRA Institute entered into a partnership with the Community Association of Bom Jardim, Peçanha (MG), to carry out ac- tions intended to promote job and income generation and enhance collective well-being.
Target audience Men and women from the municipality of Peçanha.
2018 actions »» Construction of a space for meetings and training courses.
Project FRUIT PULP FROM PEDRA REDONDA
Objective / description CENIBRA Institute entered into a partnership with the Municipal Administration of Coroaci and the Family Farmers Association of Pedra Redonda to set up a fruit pulp factory with an aim to diversify income and generate jobs for farmers from the Pedra Redonda community.
Target audience Family farmers from Coroaci.
2018 actions »» Beginning of construction of a space to install a small fruit pulp factory. Sustainability Report 2018 7 Management and Strategy 47
Project LIVING MARKET
Objective / description Partnership between CENIBRA Institute, the Municipal Administration of Sabinópolis and the Handicrafters and Marketers As- sociation of Sabinópolis to implement the Living Fair project with an aim to work with the entire production chain, from planting to sales of products to final consumers, resulting in additional income to participants.
Target audience Marketers of Sabinópolis.
2018 actions »» Purchase of stalls and workshop on proper product exhibition at the Market.
Project ARTS AND FAIR IN THE SQUARE - FEIRARTE
Objective / description In 2018, CENIBRA Institute entered into a partnership with the Municipal Administration of Mesquita and the Rural Workers Union of Mesquita to upgrade the Arts and Fair in the Square project (FEIRARTE) through the purchase of stalls for exhibition and sales of local handicraft and produce.
Target audience Marketers of Mesquita.
2018 actions »» Purchase of stalls for exhibition of local handicraft and produce. Sustainability Report 2018 7 Management and Strategy 48
Project SOCIAL FISH FARMS
Objective / description Partnership between CENIBRA Institute, the Municipal Administration of Periquito (MG) and the Fishers and Friends of Doce Riv- er Association (APARD) to improve the working conditions of fishers from the Pedra Corrida community and provide equipment to increase the income of participant families.
Target audience Fishermen from the municipality of Periquito.
2018 actions »» Beginning of partnership upon the agreement signature in 2018;
»» Upgrading of the production area and fishermen accommodations;
»» Purchase of equipment to improve the production.
Project THE ART OF HANDS
Objective / description Partnership between CENIBRA Institute and the Municipal Administration of Naque (MG) for a handicraft capacity-building proj- ect. Ninety women will have new job and income generation opportunities. Participation in regional and local fair for handicraft exhibition and sales.
Target audience Women from the municipality of Naque.
2018 actions »» Beginning of partnership upon the agreement signature in 2018;
»» Capacity-building workshops;
»» Completion of the training course;
»» Participation in CENIBRA’s Culture Week Fair and exhibition in the municipality of Naque. Sustainability Report 2018 7 Management and Strategy 49
Project ASSOCIATION OF RECYCLABLE MATERIAL COLLECTORS OF BELO ORIENTE - ASCABEO
Objective / description Partnership between CENIBRA Institute and the Municipal Administration of Belo Oriente (MG) and the Association of Recy- clable Material Collectors of Belo Oriente (ASCABEO) to build a containment wall at the recyclable material screening shed. Recyclable paper was donated to increase collectors’ income.
Target audience Waste collectors form the municipality of Belo Oriente.
2018 actions »» Donation of recyclable paper;
»» Donation of timber and other materials to build walls and sheds for screening and storage of recycled items.
Project CLEAN TOWN
Objective / description Partnership between CENIBRA Institute, the Municipal Administration of Ipaba and Ebenezer Welfare to provide support to horse-drawn cart drivers who collect debris and waste in the town of Ipaba (MG) and take them to intermediary stockyards. These workers’ income stems from the transportation of disposed materials and items, keeping the town cleaner.
Target audience Horse-drawn cart drivers from the municipality of Ipaba.
2018 actions »» Beginning of partnership with Ebenezer Welfare and Municipal Administration of Ipaba;
»» Revamp of horse-drawn carts. Sustainability Report 2018 7 Management and Strategy 50
Project SOCIAL SEWING
Objective / description Partnership between CENIBRA Institute and the Municipal Administration of Pingo D’Água for patchwork handicraft and sew- ing capacity-building project to enhance professionalization and job and income generation. Particpating women are trained and qualified to improve their activity and income. They learned how to make clothing and handicrafts.
Target audience Women from the municipality of Pingo D’Água.
2018 actions »» Beginning of partnership agreement;
»» Capacity-building course for women at the patchwork and sewing workshops.
Project YOUNG ENTREPRENEURSHIP CENTER - NEJ
Objective / description Partnership between CENIBRA Institute, the Municipal Administration of Belo Oriente (MG) and SEBRAE (Brazilian Micro and Small Business Support Service) for the implementation of a technical administration and management course using SEBRAE’s proprietary method of young entrepreneurship and promotion of socio-economic development in the municipality of Belo Oriente.
Target audience Youths from the municipality of Belo Oriente.
2018 actions »» Beginning of partnership upon the agreement signature in 2018;
»» Student selection;
»» Inaugural class of technical course;
»» Conduction of the first course module;
»» Promotion of events: Corporate Breakfast and Companies of Minas Gerais;
»» Promotion of the Social Entrepreneur’s Legacy. Sustainability Report 2018 7 Management and Strategy 51
b. National Voluntary Commitments Forestry Dialogue: Created in 2005 in Brazil, the Forest- ry Dialogue gathers together forestry-related companies Charter of Principles of the Brazilian Tree Industry and environmental organizations with an aim to dissemi- (Ibá) Association: The Association’s objective is to foster nate economically-feasible actions and enhance the scale a reflection on initiatives and practices that legitimate the of efforts and results in terms of environment conservation. sustainability attributes of the planted tree industry and its CENIBRA joined the National Dialogue in 2005 and the Re- commitments to a greener economy. The Charter sets forth gional Minas Gerais Forum in 2009. ethical, governance, and corporate responsibility principles, as well as good practices to be adopted by the different Moreover, CENIBRA is a member of the following entities segments in the planted tree production chain. and associations:
Entity / Association CENIBRA Representative Position
Ibá - Brazilian Tree Industry Júlio César Tôrres Ribeiro Member of the Deliberative Council
Member of the Communication Ibá - Brazilian Tree Industry Leida Hermsdorff Horst Gomes Committee
Member of the International Trade Ibá - Brazilian Tree Industry Adermo Oscar Costa Committee
Member of the Government Relations Ibá - Brazilian Tree Industry Vitor Alderico de Menezes Marques Committee
AMS - Forestry Association of Minas José Márcio Cardoso Member of the Management Gerais
FIEMG - Industry Federation of the Júlio César Tôrres Ribeiro Member of the Strategic Board State of Minas Gerais
Minas for Peace Institute Adermo Oscar Costa Deputy Member of the Audit Committee
ABTCP - Brazilian Technical Pulp & Ronaldo Neves Ribeiro Member of the Executive Council Paper Association
Brazilian Forestry Dialogue Jacinto Moreira Lana Member of the Coordination Board
IPEF - Forest Research Institute José Márcio Cardoso Member of the Board of Directors
Sinpapel - Pulp, Paper and Cardboard Association of the State of Minas Adermo Oscar Costa Market Director Gerais
Valia - Vale do Rio Doce Social Security Vitor Alderico de Menezes Marques Member of the Deliberative Council Foundation Sustainability Report 2018 7 Management and Strategy 52
Strategy main challenges in terms of sustainability and the business existence. It was a challenging process that put together In 2018, CENIBRA reaffirmed its commitment to sustainabil- the interdisciplinary views of different internal leaderships ity by updating its long-term “CENIBRA 40-50 Plan” to bea- in connection with economic, social and environmental is- con the Company’s path over the next five years. Worked sues. A large number of ideas and shared points of view out in a participative approach, this plan is the outcome of a resulted in the updating of the Plan with 13 long-term com- number of debates involving different organizational areas. mitments. The works were coordinated by the Sustainability Commit- tee with the support of a team dedicated to incorporating sustainability into the Company’s management and pro- Objectives and Goals cesses. In 2018, CENIBRA established business sustainability objec- Based on the principle that the future is uncertain and tives, which were unfolded in goals for the whole company, changes are inevitable, the team in charge reviewed the the most important of which are listed below:
Element Corporate objective Material issue Goal Accomplishment
Goal achieved: Total pulp cost reduction 100.67% Financial and Profitability Goal not achieved: Economic Economic Product quality improvement increase 91.90% Performance Increasing the yearly pulp output Goal not achieved: beyond the budget 99.92%
Employee Health Extend the Safe Behavior Program Goal achieved: and Safety up to September 2018 100.00%
Fostering a fairer social Reaching 40% of procurement Goal achieved: Social environment and from local suppliers in 2018 100.00% equality Regional Socioeconomic Development Creating self-sustainability indicators for projects implemented Goal achieved: by the Company up to October 100.00% 2018
Water and Effluent Reduction of in-take water Goal achieved: Management consumption (m3/Adt) 100.88%
Efficient use of natural Sustainable Forest Ambiental resources Stewardship Preparation of stewardship plans for conservation of water springs Goal achieved: Biodiversity that are socially relevant up to 100.00% Conservation and November 2018 Protection
Strengthening of a Innovation, Updating the CNB 40-50 Plan up to Goal achieved: Institucional culture of sustainable Technology and New September 2018 100.00% development Products
The initiatives and programs directly related to the material issues 6 (Emissions Management), 7 (Adaptation to Climate Change), and 8 (Efficient Energy Use) were dealt with under process management in the following sections: “Atmospheric Emissions” (pages 83 to 85) and “Materials and Energy” (pages 87 to 89). Sustainability Report 2018 7 Management and Strategy 53
Research, Development and Innovation Implementation of the Sociall System for the management of the CENIBRA CENIBRA continued to allocate funds and resources to con- Institute’s actions – Corporate Social duct studies on the improvement of wood quality, forest Investment; productivity increase, and industrial production process efficiency. Such efforts take the form of activities at the Company’s laboratory and partnerships with universities, suppliers, and research institutes. Among the main projects carried out in 2018, the following stand out: Upgrading of the Forest Process Management system through the implementation of forest mobility in »» Forest protection, soil, quality, and genetic the harvest and infrastructure areas; improvement studies;
»» Harvesting studies (operational development and mechanization);
»» Characterization of commercial clones (2018 pre- Improvements in the SAP Document harvesting); Management System (DMS);;
»» pH adjustment strategy in the D0 stage; »» Study on alternatives to control the white liquor sulfidity and assess the effects of its variation on Implementation of phase two of the production process (pulping, pre-bleaching, and the electronic monitoring service at bleaching stages); regional offices; »» Study on the use of magnesium hydroxide to partially replace sodium hydroxide in the control of pH in the alkaline stages of bleaching;
»» Study on the removal of chloride and potassium salts Implementation of the electronic from electrostatic precipitators’ ash in recovery boilers; monitoring service around the perimeter of the Seedlings Nursery; »» Studies on the self-purification of the Doce River.
In addition, CENIBRA has invested in information technolo- gy resources to ensure its production and managerial com- Implementation of two modules petitiveness. Among the main projects carried out in this of the SPED Digital Bookkeeping area in 2018, the following were a highlight: System: Digital Bookkeeping System for Tax, Social Security, and Labor Obligations (eSocial) and the Digital Tax Withholding and Other Tax Information System (Reinf);
Launch of the CENIBRA APP for cell phones;
Improvements to the Laboratory Information Management System (LIMS) solution; Intranet upgrading with the creation of the Corporate Portal;
Deployment of a disaster recovery site. CHAPTER 8 COMPETITIVENESS AND ECONOMIC PERFORMANCE Sustainability Report 2018 8 Competitiveness and Economic Performance 55
Economic Scenario Forestation and Wood Supply
2018 started with encouraging economic outlooks, es- pecially after overcoming one of the biggest recessions in Brazilian history. However, favorable market expectations IN 2018, THE TOTAL VOLUME turned around in the first half of the year as increasing un- OF WOOD DELIVERED TO THE employment, high personal loan interest rates, declining PLANT WAS family consumption, stagnant economic agenda, low public investments, and the lack of progress in the Social Security Reform, a key component for the restructuring of govern- ment accounts, took center stage. Furthermore, the road transport shutdown due to a truckers’ strike driven by high fuel prices played a leading role in reducing the Brazilian Gross Domestic Product (GDP) during all quarters after the stoppage. In short, it was an odd year. 4.7 In the international scenario, investor confidence dropped as industrial output and global trade slowed down as a re- CUBIC METERS, sult mainly of the U.S. application of trade tariffs to China MILLION and the subsequent retaliation of the world’s second-largest OUT OF WHICH 83% ORIGINATED FROM CENIBRA’S economy, causing the Chinese economic growth to slack- OWN FORESTS AND THE REMAINING 17% FROM en. Supported by the government’s tax easement, the U.S. PLANTATIONS UNDER THE FORESTATION grew at a strong pace in 2018, favoring a rise in local inter- INCENTIVE PROGRAM est rates. Large, emerging economies did not keep up with the vigorous U.S. growth and felt the effects of the U.S. dollar appreciation.
According to the IMF (International Monetary Fund), emerg- The handled area totaled 16,300 hectares of eucalyptus for- ing and developing countries will be the engine driving ests, with 8,700 hectares planted and 7,600 hectares regen- global economic growth in 2019, mainly South Africa and erated. The seedling nursery produced 13.8 million seedlings, India. In the case of Brazil, the IMF forecasts advances with having reached a rooting rate of 87.4%, which indicates a the implementation of new policies, such as the approval of highly efficient seedling production process. A number of im- the Social Security Reform and a possible deepening of the portant actions were taken in the operational area aimed at Labor Reform. lowering costs and improving forestry processes.
Market Scenario
The global pulp market experienced constant demand in 2018, resulting in an upward price move in almost every month throughout the year. Important factors were the re- strictions imposed by the Chinese government on issuing im- port licenses for low-quality recycled paper and the surprising halt of road transport in Brazil (truck drivers’ strike) in the second quarter, which led to a setback in pulp output. Ac- cording to industry analysts, the world demand for eucalyp- tus pulp grew 5.1% in 2018 when compared to the previous year. Among the major world markets, Asia (Japan excluded) grew 9.6%, followed by Latin America (Brazil excluded) with 8.3%, Europe with 5.9%, and Japan with 1.0%. Estimates point to a 3.6% growth in demand for eucalyptus pulp by 2022, while supply is expected to grow just 2.4% (source: Pulp and Paper Products Council, November 2018). Sustainability Report 2018 8 Competitiveness and Economic Performance 56
Pulp Production Sales Breakdown
CENIBRA’s pulp output totaled 1,200,380 tons in 2018, 0 which is lower than the budget figure. This result was influ- atin enced by the stoppage of road transport (truckers’ strike) in 11 America 2 the second quarter of the year and caused a production loss orth omestic of 22,538 tons. Over the following quarters, the Compa- America Mar et ny endeavored to recover output and maintain operational stability, which delivered a positive result. Finished product quality reached 95.8% of the index previously set as the Earnings and Profit Sharing Program criterion. The higher use of debarked wood and increased recovery boiler effi- 46 ciency contributed to lower specific consumption of wood Asia and fuel oil, respectively, when compared to the budget for the year. 41 Europe
Production Growth (in 1,000 ADt)