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Annual Review 2018-19 ANNUAL REVIEW 2018-19 BORNFREE.ORG.UK CONTENTS MESSAGE FROM OUR CO-FOUNDERS Many annual reviews are full of numbers. In a sense this one is no different. But behind many of our numbers is an individual: a rescued lion; a poached elephant; a wild animal in a zoo, circus or dolphinarium; a miserable trophy. A ranger, a researcher, a veterinarian, an animal carer. A storyteller, an educator, an accountant, a driver, a builder, a campaigner, a public speaker, an influencer. Those individuals inspire us all – to do more, to do better, to be the best we can be on behalf of the animals and people we serve and the environments we all rely upon. Over 35 years there’s been some big numbers – millions of animals, millions of supporters, millions of pounds. They represent the cumulative, outstanding impact we seek to achieve each and every year. That’s why I am proud of Born Free. Proud of our projects; proud of our people; proud of our achievements and 4 5 our determination – and thankful for the support we receive – large or small, in-kind, financial or moral – as we strive VISION HIGHLIGHTS to make the world a better place for all life on Earth. & MISSION & SUCCESSES Will Travers OBE, President & Co-Founder 6 One thing you can be sure of, a Born Free year is never dull! Not always positive outcomes OUR NINE 16 for the challenges animals face, but never ignored or brushed aside. BUILDING A COMPASSIONATE FUTURE PRIORITIES As I have often said over the years – it is always about ‘one’. One creature that can suffer, or feel contentment, go hungry or find food. This is why, when we can rescue one animal from a life of neglect, pain or exploitation, it is a joy beyond words. Little King who was kept in a cage in a Paris apartment, and now lives happily at Shamwari, is a case in point. There is always, I fear, the senseless trophy hunting issue casting its dark shadow. The killing of a beautiful helpless animal for ‘fun’ is something most of us find intolerable. This is something we will challenge until it ends. The positive side of the coin is our involvement with schools. We are trying to help several schools in Kenya and 18 20 South Africa, and it is something I am particularly involved with. The children are an inspiration. I have no room Q&A WITH FINANCIAL 19 here to write more about our work, but I do want to thank everyone who supports us, in whatever way, for your OUR CEO SENIOR MANAGEMENT SUMMARY loyalty and generosity. Virginia McKenna OBE, Co-Founder & Trustee 2 BORN FREE ANNUAL REVIEW 2018-19 www.bornfree.org.uk 3 VISION HIGHLIGHTS & SUCCESSES & MISSION Our mission is to ensure that all wild animals, whether CAPTIVE living in captivity or in the wild, are treated with compassion and respect and are able to live their lives according to their needs. WILD ANIMAL We oppose the exploitation of wild animals in captivity and campaign to Keep Wildlife in the Wild. EXPLOITATION We promote Compassionate Conservation to enhance the We petitioned the UK government to review the law regulating the keeping and survival of threatened species in the wild and protect natural sale of dangerous wild animals as pets, with the support of 13,580 signatures. (p7) habitats while respecting the needs of, and safeguarding the welfare of, individual animals. WILDLIFE We seek to have a positive impact on animals in the wild and protect their ecosystems in perpetuity, for their own intrinsic value and for the critical roles they play within the natural world. RESCUE, CARE, TRADE REHAB & RELEASE We worked closely with the UK government and other King the lion cub – rescued from a Paris NGOs to bring the UK Ivory Bill, apartment – was successfully relocated to banning the commercial trade in our big cat sanctuary in South Africa, where elephant ivory, into law. (p9) he is now receiving lifetime care. (p10) HUMAN-WILDLIFE CO-EXISTENCE & CONSERVATION We have built 275 predator-proof bomas in the Amboseli ecosystem, protecting an estimated 32,500 livestock belonging to 2,500 people. (p11) DID YOU KNOW? Born Free has been working to conserve and protect wild animals in their natural habitat since 1984. INFORM, INSPIRE & ENGAGE We manage or fund projects in more than 20 We help four schools close to our big cat sanctuaries in South Africa with much countries worldwide - across Africa, Asia, needed equipment and infrastructure. (p15) Europe and the Americas. 4 BORN FREE ANNUAL REVIEW 2018-19 www.bornfree.org.uk 5 OUR NINE PRIORITIES We launched our nine priorities this year to give greater We have always focused on the individual animal. structure and stronger definition to our work. This compassionate approach started with Elsa the lioness and Pole Pole the elephant, and continues today. Born Free is truly unique because we work to improve the lives of both wildlife and local communities. This work Building on our work over the past 35 years to Keep Wildlife encompasses many different species across areas including, in the Wild, our nine priorities use our heritage to focus our but not limited to, animal welfare, conservation, policy efforts on the activities where we believe we can make and education, and spans more than 20 countries worldwide, a real, long-lasting impact – for both wild animals and including Kenya, Ethiopia and many more. the communities who live alongside them. CAPTIVE 1 2 3 WILD ANIMAL CAPTIVE TROPHY WILDLIFE ANIMAL & CANNED WILDLIFE EXPLOITATION EXPLOITATION HUNTUNG TRADE We work to stop captive animal We also responded to the Welsh suffering, challenge the captive government’s consultation on its animal industry and phase out zoos. proposal to ban wild animals in travelling circuses. As part of this, Born Free is committed to preventing we set up a Take Action for supporters animal suffering and protecting on our website to encourage them threatened species in their natural to respond. This resulted in 4,050 habitats. We strongly oppose the responses from supporters. 4 5 6 exploitation and keeping of wild animals in captivity and campaign Dr Chris Draper, Born Free’s Head RESCUE, HUMAN-WILDLIFE INTEGRATED to Keep Wildlife in the Wild. We work of Animal Welfare & Captivity, said: CARE, REHAB CO-EXISTENCE WILDLIFE to end any activities that negatively impact wild animals living in captivity. Millions of wild animals are held & RELEASE & CONSERVATION PROTECTION and exploited in captivity across the We want to lead the movement against globe: in zoos, as pets, in circuses the captive exploitation of wild animals and in associated trade. The scale in zoos, circuses, marine parks and as of animal suffering is unimaginable, pets, with a particular focus on making and yet these brutal industries a step-change in the UK and Europe. continue, sometimes hiding behind spurious claims of conservation and This year, we unveiled the results education. In reality, this is abuse 7 8 9 of a survey which revealed 4,755 for entertainment, and by seeking dangerous wild animals are being its end we will protect individual kept privately in Great Britain. Animals animals, their wild populations being kept included more than 700 and our society. TRANSBOUNDARY UK WILDLIFE INFORM, INSIRE venomous snakes, 300 wild cats, PROGRAMMES PROTECTION & ENGAGE 130 lemurs and 100 monkeys. We also petitioned the government to review the law regulating the keeping and sale of dangerous wild animals as pets, with the support of 13,580 signatures. 6 BORN FREE ANNUAL REVIEW 2018-19 www.bornfree.org.uk 7 TROPHY & CANNED HUNTING We strive to eliminate trophy In September, we released Cash WILDLIFE TRADE and canned hunting by exposing Before Conservation: An Overview its fundamental immorality and of the Breeding of Lions for Hunting We are fighting to end the illegal political leaders, conservationists and demonstrating alternative solutions. and Bone Trade, a report highlighting wildlife trade, with a particular celebrities dedicated to defeating the the South African government’s role focus on tackling the trade in illegal trade in ivory. Born Free is opposed to the killing of in the commercial lion body part trade. ivory, lions, cheetah, pangolins, any animal for sport or pleasure, and The report used numerous sources and trade in live animals and Dr Mark Jones, Born Free’s Head strongly refutes claims by trophy hunting of information to highlight the support other animal parts. of Policy adds: proponents that their activities support the industry has received from public conservation or local communities. officials, and the links between the This year, we continued to work During 2018-19, we also export of lion trophies and products closely with the UK government and continued our work at the In August, Born Free gave evidence from captive-bred lions and the other NGOs to bring the UK Ivory Convention on International at the South African government’s trafficking of other wildlife products. Bill, banning the commercial trade Trade in Endangered Species of Portfolio Committee on Environmental in elephant ivory, into law. In June, Wild Fauna and Flora (CITES), Affairs’ colloquium on the future of its Dr Mark Jones, Born Free’s Head our President and Co-Founder, Will attending Standing Committee and lion breeding industry. Born Free’s Head of Policy says: Travers OBE, gave evidence at the Animals Committee meetings and of Policy, Dr Mark Jones, was the only Ivory Bill Committee hearing, and promoting greater international overseas NGO representative to be While the South African government Born Free continues to advise the protection against trade for invited to give evidence and outlined has yet to take meaningful action, UK government to ensure that elephants, rhinos, big cats, how lions are cynically exploited for Born Free’s report has brought the other ivory-bearing species, such pangolins and cheetahs, improved profit at every stage of their usually issue to audiences within and beyond as walrus, narwhal and hippo, are protection for live animals in short lives; and how the vast majority South Africa.
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