ANNUAL REVIEW 2018-19

BORNFREE.ORG.UK CONTENTS MESSAGE FROM OUR CO-FOUNDERS

Many annual reviews are full of numbers. In a sense this one is no different. But behind many of our numbers is an individual: a rescued lion; a poached elephant; a wild animal in a zoo, circus or dolphinarium; a miserable trophy. A ranger, a researcher, a veterinarian, an animal carer. A storyteller, an educator, an accountant, a driver, a builder, a campaigner, a public speaker, an influencer.

Those individuals inspire us all – to do more, to do better, to be the best we can be on behalf of the animals and people we serve and the environments we all rely upon.

Over 35 years there’s been some big numbers – millions of animals, millions of supporters, millions of pounds. They represent the cumulative, outstanding impact we seek to achieve each and every year.

That’s why I am proud of Born Free. Proud of our projects; proud of our people; proud of our achievements and 4 5 our determination – and thankful for the support we receive – large or small, in-kind, financial or moral – as we strive VISION HIGHLIGHTS to make the world a better place for all life on Earth. & MISSION & SUCCESSES

Will Travers OBE, President & Co-Founder

6 One thing you can be sure of, a Born Free year is never dull! Not always positive outcomes OUR NINE 16 for the challenges animals face, but never ignored or brushed aside. BUILDING A COMPASSIONATE FUTURE PRIORITIES As I have often said over the years – it is always about ‘one’. One creature that can suffer, or feel contentment, go hungry or find food.

This is why, when we can rescue one animal from a life of neglect, pain or exploitation, it is a joy beyond words. Little King who was kept in a cage in a Paris apartment, and now lives happily at Shamwari, is a case in point.

There is always, I fear, the senseless trophy hunting issue casting its dark shadow. The killing of a beautiful helpless animal for ‘fun’ is something most of us find intolerable. This is something we will challenge until it ends.

The positive side of the coin is our involvement with schools. We are trying to help several schools in Kenya and 18 20 South Africa, and it is something I am particularly involved with. The children are an inspiration. I have no room Q&A WITH FINANCIAL 19 here to write more about our work, but I do want to thank everyone who supports us, in whatever way, for your OUR CEO SENIOR MANAGEMENT SUMMARY loyalty and generosity.

Virginia McKenna OBE, Co-Founder & Trustee

2 BORN FREE ANNUAL REVIEW 2018-19 www.bornfree.org.uk 3 VISION HIGHLIGHTS & SUCCESSES & MISSION Our mission is to ensure that all wild animals, whether CAPTIVE living in captivity or in the wild, are treated with compassion and respect and are able to live their lives according to their needs. WILD ANIMAL

We oppose the exploitation of wild animals in captivity and campaign to Keep Wildlife in the Wild. EXPLOITATION We promote Compassionate Conservation to enhance the We petitioned the UK government to review the law regulating the keeping and survival of threatened species in the wild and protect natural sale of dangerous wild animals as pets, with the support of 13,580 signatures. (p7) habitats while respecting the needs of, and safeguarding the welfare of, individual animals. WILDLIFE We seek to have a positive impact on animals in the wild and protect their ecosystems in perpetuity, for their own intrinsic value and for the critical roles they play within the natural world. RESCUE, CARE, TRADE REHAB & RELEASE We worked closely with the UK government and other King the lion cub – rescued from a Paris NGOs to bring the UK Ivory Bill, apartment – was successfully relocated to banning the commercial trade in our big cat sanctuary in South Africa, where elephant ivory, into law. (p9) he is now receiving lifetime care. (p10) HUMAN-WILDLIFE CO-EXISTENCE & CONSERVATION

We have built 275 predator-proof bomas in the Amboseli ecosystem, protecting an estimated 32,500 livestock belonging to 2,500 people. (p11) DID YOU KNOW? Born Free has been working to conserve and protect wild animals in their natural habitat since 1984. INFORM, INSPIRE & ENGAGE We manage or fund projects in more than 20 We help four schools close to our big cat sanctuaries in South Africa with much countries worldwide - across Africa, Asia, needed equipment and infrastructure. (p15) Europe and the Americas.

4 BORN FREE ANNUAL REVIEW 2018-19 www.bornfree.org.uk 5 OUR NINE PRIORITIES We launched our nine priorities this year to give greater We have always focused on the individual animal. structure and stronger definition to our work. This compassionate approach started with Elsa the lioness and Pole Pole the elephant, and continues today. Born Free is truly unique because we work to improve the lives of both wildlife and local communities. This work Building on our work over the past 35 years to Keep Wildlife encompasses many different species across areas including, in the Wild, our nine priorities use our heritage to focus our but not limited to, animal welfare, conservation, policy efforts on the activities where we believe we can make and education, and spans more than 20 countries worldwide, a real, long-lasting impact – for both wild animals and including Kenya, Ethiopia and many more. the communities who live alongside them. CAPTIVE 1 2 3 WILD ANIMAL CAPTIVE TROPHY WILDLIFE ANIMAL & CANNED WILDLIFE EXPLOITATION EXPLOITATION HUNTUNG TRADE We work to stop captive animal We also responded to the Welsh suffering, challenge the captive government’s consultation on its animal industry and phase out zoos. proposal to ban wild animals in travelling circuses. As part of this, Born Free is committed to preventing we set up a Take Action for supporters animal suffering and protecting on our website to encourage them threatened species in their natural to respond. This resulted in 4,050 habitats. We strongly oppose the responses from supporters. 4 5 6 exploitation and keeping of wild animals in captivity and campaign Dr Chris Draper, Born Free’s Head RESCUE, HUMAN-WILDLIFE INTEGRATED to Keep Wildlife in the Wild. We work of Animal Welfare & Captivity, said: CARE, REHAB CO-EXISTENCE WILDLIFE to end any activities that negatively impact wild animals living in captivity. Millions of wild animals are held & RELEASE & CONSERVATION PROTECTION and exploited in captivity across the We want to lead the movement against globe: in zoos, as pets, in circuses the captive exploitation of wild animals and in associated trade. The scale in zoos, circuses, marine parks and as of animal suffering is unimaginable, pets, with a particular focus on making and yet these brutal industries a step-change in the UK and Europe. continue, sometimes hiding behind spurious claims of conservation and This year, we unveiled the results education. In reality, this is abuse 7 8 9 of a survey which revealed 4,755 for entertainment, and by seeking dangerous wild animals are being its end we will protect individual kept privately in Great Britain. Animals animals, their wild populations being kept included more than 700 and our society. TRANSBOUNDARY UK WILDLIFE INFORM, INSIRE venomous snakes, 300 wild cats, PROGRAMMES PROTECTION & ENGAGE 130 lemurs and 100 monkeys. We also petitioned the government to review the law regulating the keeping and sale of dangerous wild animals as pets, with the support of 13,580 signatures.

6 BORN FREE ANNUAL REVIEW 2018-19 www.bornfree.org.uk 7 TROPHY & CANNED HUNTING

We strive to eliminate trophy In September, we released Cash WILDLIFE TRADE and canned hunting by exposing Before Conservation: An Overview its fundamental immorality and of the Breeding of Lions for Hunting We are fighting to end the illegal political leaders, conservationists and demonstrating alternative solutions. and Bone Trade, a report highlighting wildlife trade, with a particular celebrities dedicated to defeating the the South African government’s role focus on tackling the trade in illegal trade in ivory. Born Free is opposed to the killing of in the commercial lion body part trade. ivory, lions, cheetah, pangolins, any animal for sport or pleasure, and The report used numerous sources and trade in live animals and Dr Mark Jones, Born Free’s Head strongly refutes claims by trophy hunting of information to highlight the support other animal parts. of Policy adds: proponents that their activities support the industry has received from public conservation or local communities. officials, and the links between the This year, we continued to work During 2018-19, we also export of lion trophies and products closely with the UK government and continued our work at the In August, Born Free gave evidence from captive-bred lions and the other NGOs to bring the UK Ivory Convention on International at the South African government’s trafficking of other wildlife products. Bill, banning the commercial trade Trade in Endangered Species of Portfolio Committee on Environmental in elephant ivory, into law. In June, Wild Fauna and Flora (CITES), Affairs’ colloquium on the future of its Dr Mark Jones, Born Free’s Head our President and Co-Founder, Will attending Standing Committee and lion breeding industry. Born Free’s Head of Policy says: Travers OBE, gave evidence at the Animals Committee meetings and of Policy, Dr Mark Jones, was the only Ivory Bill Committee hearing, and promoting greater international overseas NGO representative to be While the South African government Born Free continues to advise the protection against trade for invited to give evidence and outlined has yet to take meaningful action, UK government to ensure that elephants, rhinos, big cats, how lions are cynically exploited for Born Free’s report has brought the other ivory-bearing species, such pangolins and cheetahs, improved profit at every stage of their usually issue to audiences within and beyond as walrus, narwhal and hippo, are protection for live animals in short lives; and how the vast majority South Africa. Born Free continues to included within the scope of the Bill. trade, and improvements to the are destined to be killed as trophies work with like-minded organisations mechanisms by which CITES rules in ‘canned hunts’ or slaughtered to and individuals in South Africa and In October, we attended the Illegal are implemented by Parties. We supply bones and other products for elsewhere to bring an end to the Wildlife Trade conference, hosted don’t want wildlife to be traded as the international trade. The committee captive breeding of predators for by the UK government, in London. mere objects, but if there is going concluded that the government should commercial purposes. Our Youth Ambassador, Bella Lack, to be trade, we want to make sure bring an end to lion breeding in gave a powerful speech at the it is done right. South Africa. conference and became a member of Ivory Alliance 2024 – a coalition of

8 BORN FREE ANNUAL REVIEW 2018-19 www.bornfree.org.uk 9 RESCUE, CARE, HUMAN-WILDLIFE REHAB & RELEASE CO-EXISTENCE

We have been involved in the Chimpanzee Sanctuary in Kenya. rescue and rehabilitation of The two young chimps were victims & CONSERVATION countless individual animals, of the illegal pet trade. Their move saving them from a life of was the first transfer of a non-human suffering in captivity. primate in Guinea-Bissau to Co-existence is a key area of We also continue to work to alleviate a sanctuary. our work if we are to ensure that human-wildlife conflict at Babile We rescue individual wild animals, animals can flourish in the wild. Elephant Sanctuary in Ethiopia and place them in sanctuaries and, Maggie Balaskas, Born Free’s Animal We protect threatened species Banyang-Mbo Wildlife Sanctuary in where possible, release them Rescue & Care Manager, said: and their natural habitats and find Cameroon. We have constructed chilli back into the wild. Compassionate Conservation pepper fences around crop fields to With thanks to the generous help solutions so that people and reduce elephant crop foraging. Chilli In July, thanks to the overwhelming from our supporters we were able wildlife can live together. pepper fences erected at Banyang generosity of our supporters, we to give King, Bo and Bella a new -Mbo in 2017 successfully prevented relocated King the lion from his start in life. The rescue, relocation This year, we have continued elephants from crop foraging during temporary home in Belgium to and care of wild animals is a vital our carnivore and community the dry season. This has fostered our big cat sanctuary at Shamwari part of our work at Born Free. It co-existence programme, Pride of support for our elephant conservation Private Game Reserve in South transforms the lives of individual Amboseli, in Kenya. The programme initiatives, and within time we hope Africa. King was rescued from animals and allows us to draw has been running since 2010 to that these communities will assist an apartment in Paris by French much needed attention to the reduce human-wildlife conflict and us in preventing elephant poaching. charities Fondation 30 Million d’Amis issue of wild animals being traded promote co-existence between and Refuge de l’Arche where he was and suffering in captivity. Born humans and carnivores. We have Dr Liz Greengrass, Born Free’s Head being kept illegally as an exotic pet. Free will continue to give animals built 275 predator-proof bomas in of Conservation adds: He is now enjoying a life free from a happier future wherever possible the Amboseli ecosystem. The bomas harm in a natural, safe and spacious and our efforts to tackle the have led to a significant reduction in The threats facing wildlife enclosure. He has also joined our trade of wild animals to be used lion retaliatory killings; the 18 lions are grave. Habitat loss and adoption programme, which allows as pets, in circuses and in other killed per year in 2001-2006 has degradation, poaching, disease supporters to fund his lifetime care. exploitative captive environments dropped to just four per year. Solar and human-wildlife conflict are will continue - wildlife belongs in lighting units, energy saving stoves the greatest threats to numerous We also assisted with the rescue the wild. and water harvesting structures species. Promoting co-existence of Bo and Bella, two rescued have also been added to bomas. between people and wildlife chimpanzees in Guinea-Bissau, through conflict mitigation and to their new home at Sweetwaters evidence based conservation initiatives is key to reducing threats and ensuring the persistence of wildlife.

10 BORN FREE ANNUAL REVIEW 2018-19 www.bornfree.org.uk 11 TRANSBOUNDARY PROGRAMMES

We work to protect habitats Born Free also became an official and threatened species, focusing partner organisation of the United initially in West Africa and the Nations Convention on the Horn of Africa. Conservation of Migratory Species of Wild Animals (CMS). We have Born Free is without borders. played a significant role in supporting We work to help individual species, the work of CMS on terrestrial African regardless of where they are in the mammals, culminating in the listings world and which country their natural of lions, leopards, giraffes and habitat is in. We act as a catalyst for chimpanzees on its appendices, and regional transboundary programmes, the creation of the joint CMS/CITES covering policy, species and African Carnivores Initiative. We are conservation action. also contributing to the CMS’ work on the importance of animal culture In the spring, we revealed there and the role individual animals play could be as many as 183 lions and in their societies. 198 hyenas living in a remote national park on the Sudan-Ethiopia border. Dr Liz Greengrass, Born Free’s Head The discovery followed a monitoring of Conservation, says: survey in Dinder National Park, in south east Sudan, conducted by Born Free’s work is focused on a team led by lion conservationist protecting habitats and threatened Dr Hans Bauer from the University species. However, wildlife INTEGRATED WILDLIFE of Oxford’s Wildlife Conservation populations and ecosystems Research Unit and in partnership transect political borders, which with Born Free, the Sudan Wildlife are subject to different laws and Research Centre and the Lion policies, located within a variety PROTECTION Recovery Fund. of socio-economic contexts. Transboundary conservation initiatives are critically important We have developed an integrated We plan to launch the ‘Dragons’ That is fine for some purposes, but to tackle conservation issues at wildlife protection model, with at Shamwari Private Game Reserve with our expressed aim of achieving scale, for overcoming regional particular emphasis on wildlife in South Africa ¬– the home of our sustainable systems for co-existence, or national differences and law enforcement and community two big cat sanctuaries – and on the we must reach beyond local models. enhancing cooperation between engagement. front-line at Garamba in the Democratic We must also accept that human stakeholders in order to achieve Republic of Congo. We are hoping population growth and movement, positive conservation outcomes. Through this, we are building that with public backing we can prove trade, development needs, local partnerships and coalitions to ensure this method of poaching reduction is custom, regional or transboundary the long-term sustainability of wildlife effective, and roll out the initiative to criminality, corruption and other protection and to promote co-existence. 10 other key areas of Africa, including interests will conflict with our Kenya, Ethiopia and Zambia within the aims. As a result, we must work in In September, we launched our Enter next 12 months. partnerships and to a strategy that the Dragon appeal to equip ranger addresses these challenges, with patrols with autogyros. We believe that Our experience tells us that discrete layered actions that enable us to deploying Dragon GBT 1170 autogyros projects, operating in isolation and influence globally while acting locally. will allow rangers to patrol vast areas with little reference to geo-political, This integration of thinking, matched of land in minutes rather than weeks, economic and policy context, rarely by an equal effort to integrate our and have a major impact on poaching. have an impact beyond research actions and interventions is crucial output or localised outcomes, to our success. explains Howard Jones, Born Free’s CEO.

12 BORN FREE ANNUAL REVIEW 2018-19 www.bornfree.org.uk 13 INFORM, INSPIRE & ENGAGE

Our educational activities inspire Through this programme, Born Free people, young and old, to respect is also able to help four schools close wildlife and natural habitats. to the sanctuaries with much needed equipment and infrastructure. We want to transform public attitudes towards wild animal welfare and Away from the field, in April, we conservation. Through our country relaunched our website bornfree.org. offices we are able to directly reach uk. As well as a brand new look, the schools, communities and individuals site included new sections to inform, living alongside wildlife. inspire and engage the public, such as Wildlife factfiles, Take Action email At Ensessa Kotteh, in Ethiopia, petitions and dedicated articles and our education programme offers blogs. predominantly centre-based learning for schools, nature clubs, colleges Laura Gosset, Born Free’s Head and universities. Our intention is to of Education, said: provide an all-embracing, memorable educational experience. The work of the Education Team drives positive change for both In Kenya, our education programme people and wildlife, supporting focuses on four partner schools conservation achievements, – Ngonzini Primary School, Ol Moti compassion for wildlife and and Lenkisem in Amboseli, and more wildlife and habitat friendly UK WILDLIFE PROTECTION Kanjoo, near Meru National Park. policies. Through the work of the global team we have increased We protect UK wildlife by engaging Dr Mark Jones, Born Free’s Head In South Africa, our two big cat our outreach, strengthened our in issues including policy, captive of Policy says: sanctuaries in Shamwari Private UK programme, developed a clear welfare standards, public education Game Reserve have fully equipped strategy for the future and built and engagement. Born Free continues to work with education centres. Our education new partnerships. A strong year like-minded organisations to secure programme gives children an with many more to follow. This year, we worked closely with our greater protection for British wildlife, opportunity to learn about Born Free partners at Wildlife and Countryside Born Free chaired the Wildlife and and its principals and to see the Link to increase recognition among Countryside Link Wildlife Crime amazing wildlife of the Eastern government departments and officials, Working Group through 2018-19. enforcement agencies, the police and We also continued to work towards Cape roaming free on Shamwari. many others, that wildlife crime in the bringing an end to the unjustifiable UK needs to be taken seriously. culling of badgers as part of the UK government’s bovine TB control We have also lobbied hard for long policy, through the compilation -term funding for the National Wildlife of evidence against badger culling Crime Unit and for wildlife crimes to and for the need for greater focus be centrally recorded so the scale and on cattle testing and trade controls, breadth of these criminal activities can and the promotion of that evidence be better understood and prioritised to government officials, the State accordingly. Veterinary Services, the British Veterinary Association and other We also welcomed the launch of the stakeholders. UK Wildlife Crime Policing Strategy for 2018-2021, which emphasises the importance of tackling wildlife crime in the UK in order to protect biodiversity, conserve wild species and improve animal welfare.

14 BORN FREE ANNUAL REVIEW 2018-19 www.bornfree.org.uk 15 Next year, we will be exploring opportunities All this can only be achieved by working BUILDING A to develop, support and expand co-existence with others, which is also the foundation of our projects with local communities further in Kenya, Integrated Wildlife Protection approach, which Ethiopia and India. We want to develop and deliver builds partnerships and coalitions to ensure the non-lethal tools to mitigate crop-raiding and attacks long-term sustainability of wildlife protection. by carnivores, as well as models for co-existence We soft-launched this in September as part of our COMPASSIONATE and sustainable futures via schools and community Enter the Dragon appeal, but have ambitions to education. develop this on a much larger scale in the coming year. These ambitions include supporting Integrated Our approach to co-existence goes hand-in-hand Wildlife Protection enforcement through border with education. By educating local communities security, enforcement, education, intelligence and about the importance of conserving wildlife, technology; developing landscape conservation FUTURE it is hoped they will therefore have a greater models for key species; and implementing field understanding and tolerance to wildlife. conservation projects that encompass research, habitat protection, community involvement For example, in December, Born Free was a main and education. sponsor of the Maasai Olympics 2018. The event We are very lucky to have a unique and special history that has shaped us into the has been held in Kenya every two years since 2012 Our vision is ambitious, but if we remain true to organisation we are today. While we will always remember our beginnings, it is to to offer Maasai warriors an alternative to killing lions our history and focus our efforts where we believe the future that we must be continuously focused to achieve our goals. as part of their traditional rite of passage. Developed we can make a real, lasting impact, it is realistic to encourage young men to compete in an organised and achievable. We want a future where animals thrive in the wild, where animals are not exploited and sports competition based on their traditional warrior where animals and people co-exist. Key to achieving this is ensuring we work alongside skills, participants compete in six events. There other like-minded NGOs and projects, rather than considering our own efforts in silo. are also two events for women. As well as the competitive element, the event also aims to educate Co-existence and education are the pillars of this approach. On co-existence, we work local communities about the conservation of lions with local communities on compassionate and considerate initiatives that help them live and wildlife, and the importance of human-wildlife peacefully alongside wildlife. co-existence and tolerance.

For example, our Living with Tigers initiative protects 500 wild tigers across central India Through education, we want to transform the by working with local communities to mitigate human-wildlife conflict. Activities include potential for conservation from being seen as the introducing toilets in more than 200 villages and bio-gas plants in more than 1,000 homes, management of inevitable decline, towards one and creating job opportunities and empowerment schemes for women. of integrated animal protection, multi-layered action and species/habitat recovery. With a new education Meanwhile, in Kenya, our Pride of Amboseli programme aims to reduce human-wildlife strategy behind us, we plan to develop a number conflict by constructing predator-proof bomas that protect livestock from prey. One of new programmes and initiatives next year, predator-proof boma can accommodate up to 800 cows and 400 sheep or goats. both in the UK and further afield. To date, we estimate at least 2,500 people and 32,500 livestock are better protected as a result of this programme.

16 BORN FREE ANNUAL REVIEW 2018-19 www.bornfree.org.uk 17 Q&A WITH OUR SENIOR OUR CEO MANAGEMENT TEAM

Howard Jones is Born Free’s CEO. Before taking on the role in 2017, he served for 16 years in the military, was one of the key leaders of the Eden Project for 10 years, and led his own social justice business. Here he reflects on his first year in the role and his aspirations for the future of Born Free

You’ve been in the role for over What have been your biggest What is your vision for Born Free a year now, what have been your learnings? in five years? STEPHEN SARAH DR CHRIS CATHERINE key observations? Fast-tracking my own learning, in an We will be the most talked-about, CHANDLER CURRAN DRAPER GILLSON The deep commitment of our team, (apparently) entirely different subject most consulted and most trusted wildlife how much more we can do, and area to my previous experience. organisation on the planet. We will have Head of Compliance Head of Finance Head of Animal Welfare Born Free Manager, a resolution to do all that I can to However, I have been helped by applying transformed attitudes to co-existence, & Standards & Captivity South Africa help Born Free rise to that challenge. the thesis that, fundamentally, the together with the means to achieve it. Also, the dedication, loyalty and challenge of co-existence and to Keep This will range from international effect compassion of our supporters who are Wildlife in the Wild is all about people on trade, corruption and the valuation just as committed as us to Keep Wildlife and our willingness to accept that we of wildlife viewed as a captive product, in the Wild. must adopt values and methods for to playing a key role in recognising wild living that allow us to share our common places, wild populations and natural What have you introduced future. This is not so different from pretty systems as essential to the wellbeing to Born Free? much all of my previous work, which and security of nations, invested as vital – ultimately – has been about freedom, organs, rather than failing on handouts The freedom, across the team, to aspire fairness, decency, equity and the and good, or bad, intent. to be as good as we can be – with intelligence to accept that our future the systems, structure and process is about collaboration, not conflict. And what can supporters expect from LAURA DR LIZ MARC DR MARK to support this. But this would be for Born Free over the next 12 months? GOSSET GREENGRASS GUMBRILL JONES nothing if we did not also develop the What has been the defining moment maturity to accept mistakes, learn and An ever more clear and compelling of your role so far? Head of Education Head of Conservation Head of Sustainability Head of Policy move on, allowing leadership, individual narrative, based on the quality of our excellence and innovation to emerge Seeing people thrive on the belief that work, together with ground-breaking within a secure setting. We are judged on they have a world of opportunity that lies approaches to public engagement on the quality of our work and the evidence ahead of them, to do what they believe our core themes. What we do, how, and we then present to the public – inspiring in. I admit to seeing this before; other why will be better explained, along with individual and collective actions and places, other lives, but it is great to how to get involved. Supporters will see movements for change. see it here. that the values of Born Free remain as concrete as they ever were, and that Why is co-existence so important? Why is education so important and our beliefs and character are ever more how can it help co-existence? resolved. Our capacity to deliver will Unless we collectively agree that show increasing signs of transformation we want the future of the planet to be We are an educational organisation. It is and innovation – still being small enough a human-centred theme park, degraded everything that we do. What point would to care, whilst big enough to make from risk, wonder, variety and diversity, there be for us to research, learn, know, a difference. Our ambitions are to grow, DR CHERYL TIM PROFESSOR MATT other than that created by other if this wasn’t shared? And how would but we will never lose sight of our humans, then it is the only sensible or we help alter the direction for our future, MVULA MBE OLOO CLAUDIO SILLERO SMITHERS original mission and purpose that every survivable option that faces us – because if we didn’t drive movements for change, individual animals matters - be they living Special Advisor to CEO Country Manager/ Chief Scientist Head of Marketing intergalactic travel, in an effort to find based on evidence, engaged minds and free in the wild or suffering in captivity. Conservation Director, & Fundraising another home, will come way too late. the power of truth? Born Free Kenya

18 BORN FREE ANNUAL REVIEW 2018-19 www.bornfree.org.uk 19 FINANCIAL SUMMARY PERCENTAGE OF TOTAL INCOME

DONATIONS 32% AND GIFTS

LEGACIES 39%

INCREASE IN CORPORATES ADOPTIONS 10% OF YOY AND TRUSTS 7%

20 BORN FREE ANNUAL REVIEW 2018-19 www.bornfree.org.uk 21 Our supporters helped us Keep Wildlife in the Wild by sharing our news far and wide on social media. Thank you for every single like, comment, share, retweet and regram! If you would like THANK YOU to follow us on social media, visit: Our work across the world to conserve and protect species in their natural habitats and rescue vulnerable wild animals from appalling captive conditions would not be possible without the continued compassion and generosity of our supporters.

@bornfreefoundation

DONATIONS £1,094,439 FUNDRAISING £242,616 WE RECEIVED GIFT AID £554,221 @bornfreefoundation PROJECT GRANTS £22,036 £1,927,334 PRIDE OF KENYA £5,107 IN DONATIONS AND GIFTS FROM OUR OVERSEAS DONATIONS £8,915 SUPPORTERS DURING THE YEAR. @BornFreeFDN If you would like to make a donation to support our work, visit www.bornfree.org.uk/donate

WE RECEIVED £315,599 CORPORATE DONATIONS 2018-19 £117,693 GRANTS £600,289 £166,997 TRUSTS EXPENDITURE FROM CORPORATES & ‘TRUSTS. If you would like to partner with us, visit www.bornfree.org.uk/corporate-partners CONSERVATION £1,626,216 WELFARE £1,457,982 POLICY £336,340 EDUCATION £154,379 WE RECEIVED £2,389,687 BEHAVIOURAL CHANGE £631,271 If you would like to find out more about leaving us a gift IN LEGACIES. in your Will, visit www.bornfree.org.uk/leave-a-legacy RAISING FUNDS £2,101,777

22 BORN FREE ANNUAL REVIEW 2018-19 www.bornfree.org.uk 23 W: bornfree.org.uk E: [email protected] T: +44 (0) 1403 240 170

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