Dodge Extends Partnership with NASCAR Canada As the Official Vehicle of the NASCAR CANADIAN TIRE SERIES
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Contact: LouAnn Gosselin Stellantis Greg McIsaac TSN 416.384.5180 (office) 416.458.3591 (cell) [email protected] Dodge Extends Partnership with NASCAR Canada as the Official Vehicle of the NASCAR CANADIAN TIRE SERIES Dodge returns for a sixth year as a sponsor of the NASCAR CANADIAN TIRE SERIES NASCAR CANADIAN TIRE SERIES kicks off on May 20 in Bowmanville, ON May 15, 2012, Toronto, ON - For the sixth year in a row, Dodge – in partnership with NASCAR Canada – returns to the racetrack as the official vehicle of the NASCAR CANADIAN TIRE SERIES. Featuring the country’s top drivers, the NASCAR CANADIAN TIRE SERIES is Canada’s only national racing series and runs across the country from May to September. Complete coverage of the 12-race season airs exclusively on TSN, TSN2 and in French on RDS2. "Dodge and Mopar are a major force behind one of the fastest-growing spectator sports in Canada, which is NASCAR stock car racing," said Ed Broadbear, Vice President of Marketing, Chrysler Canada. "The NASCAR CANADIAN TIRE SERIES sponsorship helps us connect with motorsports fans across the country, who are just as passionate about their rides off the track as they are about watching the racing teams on the track. It's a perfect fit!" As part of its exclusive partnership with NASCAR Canada, Dodge and Mopar® sponsor the Dodge-Mopar Awards, whereby Dodge and Mopar present cash prizes to the top-eligible Dodge Challenger teams following each NASCAR CANADIAN TIRE SERIES race. The top three finishing drivers have the opportunity to earn prizes ranging from $500 up to $3,000 each race. Dodge and Mopar are also the presenting sponsors of the series’ Mopar Top Dodge Cup, which is awarded to the top finishing Dodge Challenger team in the 2012 NASCAR CANADIAN TIRE SERIES championship. In addition, Dodge has a strong presence trackside at all 12 NASCAR CANADIAN TIRE SERIES races with interactive displays, and fans can even enter for a chance to win a brand new 2013 Dodge Dart at specially marked Dodge kiosks on site. This year, the Dodge Challenger SRT8® 392 will serve as the official pace car during the NASCAR CANADIAN TIRE SERIES. The vehicle is painted red and external features include a special silver 392 stripe kit in addition to NASCAR CANADIAN TIRE SERIES and Dodge logo graphics. “NASCAR Canada is thrilled that Dodge has extended its partnership with the NASCAR CANADIAN TIRE SERIES for a sixth year as the official vehicle of Canada’s national stock car racing circuit,” said Randy Paul, Managing Director, NASCAR Canada. “Dodge is a well-respected and valued partner of Canadian motorsports and their support of grassroots racing is essential to the growth of the NASCAR CANADIAN TIRE SERIES and NASCAR’s fan base in Canada. Dodge’s performance on the race track is unparalleled.” "Mopar is excited to continue our relationship with the NASCAR CANADIAN TIRE SERIES and the Dodge-Mopar teams’’, said Jim Kiritsis, National Mopar and Service Senior Manager, Chrysler Canada. “The Mopar brand has been synonymous with performance throughout its 75 year history, and we are proud to continue that tradition.’’ Dodge and Mopar look to pick up right where 2011 left off. Last season, Dodge drivers excelled on the Canadian series and earned eight of the top-10 positions in year-end points and won all 12 races which featured five road courses and seven oval events. Dodge’s winning streak stands at 16 heading into the 2012 season as Canadian Scott Steckly led the Dodge brigade during the 12-race series, winning three races and three poles during the 2011 season. The 2012 NASCAR CANADIAN TIRE SERIES kicks off on Sunday, May 20 at the Canadian Tire Motorsport Park in Bowmanville, ON, marking the first time that the series has started on a road course. Dodge driver DJ Kennington from St. Thomas, ON, won on this course last year and looks to defend his title. He will be in tough against a field that includes Andrew Ranger from Roxton Pond, QC, who returns to the NASCAR CANADIAN TIRE SERIES with sponsorship support from the Dodge Quebec Dealers Association. For the complete TSN and TSN2 NASCAR CANADIAN TIRE SERIES schedule, click http://www.tsn.ca/auto_racing/canadian_tire_series/feature/?id=11770 SOCIAL MEDIA LINKS Twitter @dodge_canada @NASCARonTSN Facebook TSN: www.facebook.com/TSN Dodge: www.facebook.com/dodgecanada About Dodge For nearly 100 years, Dodge has defined passionate and innovative vehicles that stand apart in performance and in style. Building upon its rich heritage of muscle cars, racing technology and ingenious engineering, Dodge offers a full- line of cars, crossovers, minivans and SUVs built for top performance – from power off the line and handling in the corners, to high-quality vehicles that deliver unmatched versatility and excellent fuel efficiency. Only Dodge offers such innovative functionality combined with class-leading performance, exceptional value and distinctive design. With the all-new 2013 Dodge Dart joining the line-up alongside Canada’s best-selling crossover, Dodge Journey; the iconic, made-in-Canada Dodge Challenger and all-new Dodge Charger paired with the ZF eight-speed transmission; the new Dodge Durango; Dodge Avenger and the country’s number-one selling minivan, Dodge Grand Caravan - the Dodge brand now has one of the youngest dealer showrooms in North America. About Mopar Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the Chrysler Group and Fiat S.p.A. partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat SpA, Mopar’s global portfolio includes more than 500,000 parts and accessories that are distributed in more than 120 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group and Fiat SpA brands. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat S.p.A.vehicles — a direct connection that no other aftermarket parts company can provide. About NASCAR Canada NASCAR Canada is a partnership between NASCAR and TSN Events, a division of TSN within the Bell Media family, created in 2004 to manage the growth of the NASCAR brand in Canada through sponsorship, licensing, and marketing initiatives. TSN, which has been broadcasting NASCAR races across Canada since 1984, brought to Canadian fans more than 80 NASCAR race broadcasts in 2011. -###- Additional information and news from Stellantis are available at: https://media.stellantisnorthamerica.com .