March 26, 2018 • Vol. 29 • No. 13 • $2 SERVING BERKS, LEHIGH, NORTHAMPTON & SURROUNDING COUNTIES www.LVB.com Unplug for better health Too much tech is harmful

By MELINDA RIZZO Special for Lehigh Valley Business Is your iPhone your alarm clock? Do you get the jit- ters if you’re away from technology for more than a couple of hours? Is going on vacation and leaving your lap- top behind unthink- able? Your tech might be ‘Screen time toxic, so look for red and tech flags such as being unable to be without use has it. Or ignoring people become an when you’re physically with them. Or feelings urgent issue.’ of restlessness, agita- — Dr. Kolin Good, psychiatry, IMAGE COURTESY OF A-TREAT tion or depression. A special logo developed for A-Treat’s centennial by Klunk & Millan Advertising of South Whitehall Township. “We know that Reading Hospital screen time and and tech use has become an urgent MORE INSIDE issue,” said Dr. Kolin HEALTH Good, chair of the CARE & REVIVEDrefreshing department of psy- WELLNESS chiatry at Reading INITIATIVES Hospital in West Once down to its last sip, iconic A-Treat soda celebrates centennial

INSIDE TODAY CELEBRATE OUR FEATURES INDEX MEETING & EVENT RISING YOUNG STARS Behind the List ...... 19 Join us April 10 in honoring 40 of Briefs ...... 4 PLANNER 2018 Calendar ...... 19 Meeting & Event Planning an off-site meeting or event? the region’s rising young stars in Planner Classi eds ...... 22 2018 Our annual 20-page supplement business and other industries at our Focus ...... 9-17 examines the region’s hotel revival Forty Under 40 awards celebration at For Your Information ...... 19 STEEPED IN SLEEP and offers valuable advice for hosting Bear Creek Mountain Resort. For ticket Greater Lehigh Valley sees a dramatic revival Off The Clock ...... 22 in hotel openings, renovations and expansions an event, such as must-have apps, information and the list of honorees, visit www.lvb.com/events and see our Opinion ...... 6-8 ways to trim costs, and other dining The List ...... 21 MORE INSIDE announcement on Page 24. Make a great impression when networking | End of the rubber chicken circuit | Must-have apps to help with planning | Organizing a small event on the cheap options besides, yes, chicken. 2 Lehigh Valley Business • March 26, 2018 LVB.com Strong economy, many buyers – but few homes to sell By KATHY RUFF Special for Lehigh Valley Business MODEST DECLINE IN SALES A lack of inventory led to a 3.5 percent drop in home closings in February in the Greater Lehigh Valley. A closer look: Low inventory continues to affect the housing market in the Greater Lehigh Valley. Homes sold in Homes sold in Average days on Average days on market, Percentage difference in February 2018 February 2017 market, February 2018 February 2017 number of homes sold According to Realtors in the region, Lehigh Valley* 421 451 48 63 -6.7% February’s residential inventory fell by 9.6 percent when compared to February Berks County 269 266 86 89 +1.2% 2017. Carbon County 35 38 101 96 -7.9% That undoubtedly contributed to a 3.5 Schuylkill County 52 48 101 135 +8.4% percent drop in the number of closed sales Warren County, N.J. 72 81 75 108 -11.1% and a 2.4 percent fall in pending sales. Pocono Mountains** 186 189 134 176 -2.23% “It’s nuts,” said Sam Ruta, associate THREE-YEAR RESIDENTIAL REPORT CARD broker manager of Prudential Choice that, that is a little reflective. I think we’re NEW TOTAL PENDING AVERAGE SALES MEDIAN SALES AVERAGE DAYS Properties, Nazareth. “We don’t have certainly going to catch up once the weather LISTINGS SALES SALES PRICE PRICE ON MARKET enough inventory.” breaks up a little bit.” Berks County Industry professionals hope the 7.8 per- Tillman has seen good inventory moving February 2018 384 269 409 $161,779 $139,900 86 cent price growth – an average $11,140 more steadily for the past two years, a trend he February 2017 457 266 455 $154,692 $135,000 89 than homes sold in February 2017 – and expects to continue. February 2016 459 267 433 $149,846 $133,635 102 high buyer demand will entice potential “We still have foreclosures and things that sellers to list homes this spring. are getting cleaned up slowly, but we still Lehigh Valley* “We do have quite a few buyers out have a ways to go,” he said. February 2018 721 421 646 $212,530 $175,000 48 there but just no properties to really sell to Tillman expects home sale prices to begin February 2017 821 451 639 $208,197 $170,000 63 them,” said Kristen Obert, associate broker to appreciate in spring and throughout sum- February 2016 866 453 589 $190,705 $165,000 79 and office manager with Hugh Dugan Real mer. Estate, Palmerton. BIG JUMP IN PENDING SALES Carbon County The biggest problem remains good inven- Activity remained brisk in Carbon February 2018 67 35 53 $124,440 $120,000 101 tory, said Rich Tillman, broker/owner of Re/ County, which saw a 51.4 percent spike February 2017 62 38 35 $ 97,176 $ 88,500 96 Max Town and Valley in Hackettstown, N.J. in pending sales and an 8.1 percent boost February 2016 71 27 43 $116,722 $ 83,500 132 “Houses that are in good condition and in new listings, even though closed sales Schuylkill County priced reasonably well, when they come on dropped 7.9 percent in February. February 2018 101 52 84 $102,295 $ 75,450 101 the market, they get a lot of activity,” he said. “We’re still seeing low inventory,” Obert MONEY TO BUY said. “We’re still hoping that this spring will February 2017 114 48 89 $ 77,129 $ 57,500 135 In Lehigh and Northampton counties, the bring some sellers into the market. We are in February 2016 95 76 88 $ 84,752 $ 68,750 144 lack of good inventory may have contributed multiple offer situations. Some of the prices Warren County, N.J. to a 6.7 drop in closed sales. A 12.2 percent are going higher than asking price.” February 2018 201 72 146 $182,332 $152,000 75 decline in new listings predicts more inven- Obert sees those factors negatively affect- February 2017 205 81 133 $197,958 $187,450 104 tory challenges, but strong buyer activity ing first-time homebuyers who need sellers’ February 2016 182 69 108 $200,304 $186,725 101 continues. assist as sellers opt for better deals. “The economy is roaring right now,” Ruta “Interest rates have gone up, so buyers Pocono Mountains** said. “People have money. They have been can’t buy as much as they had been able February 2018 292 186 275 $140,012 $132,700 134 on the fence for a while. There’s a lot of to the past few years,” she said. “Carbon February 2017 295 189 302 $121,394 $ 95,000 176 competition now. It’s a good market.” County is a different animal. Things aren’t February 2016 372 218 316 $107,792 $ 88,500 166 Ruta remains optimistic for replenish- quite as aggressive as it is in the Lehigh *-Lehigh and Northampton counties **-Monroe County ment of the low housing stock as interest Valley. Things don’t seem to move quite as SOURCES: Trend Multiple Listing Service (Berks and Schuylkill counties), Garden State Multiple Listing Service (Warren County), Greater Lehigh Valley Realtors reductions realized under restructured loans quickly.” and Pocono Mountains Association of Realtors. Note for Warren County and Lehigh Valley: This representation is based in whole or in part on data supplied such as the Home Affordable Refinance MULTIPLE OFFERS by the Garden State Multiple Listing Service LLC and the Greater Lehigh Valley Realtors. GSMLS and GLVR do not generate nor are in any way responsible for its accuracy. Data maintained by GSMLS and GLVR may not re ect all real estate activity in the market. Program begin to expire. HARP was created Things aren’t moving as quickly in Berks by the Federal Housing Finance Agency. County, either. Despite a 1.1 percent bump cent growth in February’s closed sales. The declines of 1 percent in new listings, 1.6 per- “As the word gets out that the market’s in homes sold, the county saw a 16 percent county also saw an 11.4 percent drop in new cent in closed sales and 8.9 percent in pend- good for [sellers], we’ll probably see more drop in new listings and 10.1 percent fewer listings and 5.6 percent decrease in pending ing sales in February. inventory,” he said. “Some of [the HARP pending sales February over February. sales. “I can show you a house in the rain; I loans are] coming due now, so you’re going “There are a lot of buyers in the market- “There’s a lack of inventory, and there’s a can’t show you a house in an ice storm,” said to have people whose monthly mortgage place looking for suitable housing, but we lot of buyers who I believe are feeling secure Thomas R. Wilkins, CEO with Better Homes payments were $1,000 may be going back are experiencing a shortage of inventory,” at their jobs, feeling secure in employment & Gardens Real Estate/Wilkins & Associates, to $1,500. You’ll start to see those kinds of said Jaime Perez, Realtor manager with and having some money who want to pur- Stroudsburg. “The number of units was properties go on the market.” Berks Realty Group, Reading. “So when the chase maybe another home and move up,” down, but the money that we transacted The possible increase in short sales and houses go onto the market, they are generat- said Kent Hatter, broker with Re/Max 5 Star was up. That’s because we’re selling a high- foreclosures also may help the weak housing ing multiple offers within days, usually over Realty, Orwigsburg. “At the same time you er-priced home.” stock. asking price. have an undersupply of homes, we have According to Wilkins, sales prices rose HARSH WINTER “I do think there will be more new con- an oversupply of buyers, which tends to about 5 percent, in part fueled by the lack of Inventory woes may have contributed struction, but I don’t think that it’s where it increase the price, which makes it almost a inventory. to an 11.1 percent drop in closed sales in should be.” seller’s market.” “It’s still a good market,” he said. February in Warren County, although a 9.8 Perez expects the area’s low inventory Throw in rising interest rates, expected “Inventory will still impact us in the percent jump in new listings holds promise and little new construction to affect the mar- higher gas taxes and the continued price Poconos, whereas it’s plaguing other mar- for improvement. ket going forward. growth in health insurance, and Hatter sees kets. It’s definitely plaguing the Lehigh “Some of those statistics reflect the harsh “What it’s doing is increasing demand for an economy all over the place. Valley. winter around the holidays,” said Tillman housing, which in turn is causing a little bit “I don’t see anything on the horizon eco- “It’s impacting it in that before we had the said. “The beginning of January only had of inflation in the pricing of properties,” he nomically that shows any signs of growth,” exact green house that you wanted and had those single-digit type days, and it was the said. he said. maybe three of them to choose from. Now better part of two weeks was very tough. The ENIGMATIC ECONOMY HIGHER PRICES I’ve got the green house and it’s not quite the last two or three weeks around here with Housing demand remained high in Signs in the Pocono marketplace mirror green you’re looking for and I only have one storms and power outages and things like Schuylkill County, which saw an 8.3 per- those across the region. The Poconos saw of them. … Inventory will be a challenge.” LVB.com Lehigh Valley Business • March 26, 2018 3 Diverse, nimble and growing for 40 years in tech services By STEVE REINBRECHT Special for Lehigh Valley Business WEIDENHAMMER He’s had a four-decade surfboard ride

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UNPLUG RECLAIM YOUR LIFE continued from page 1 While technology is an ever-evolving part of work and daily life, when does too much of it spell trouble for your health? Consider this advice from the region’s mental health professionals: Volume 29, Number 13 anxiety, impatience, anger and even rage.

sive party at its Orefield headquarters A-TREAT in August 2015. continued from page 1 Fans could taste A-Treat’s reincarnation before the bottles and cans hit the store But A-Treat nearly died three years shelves in September. ago, surviving only through the resourc- Thousands of people showed up, es and savvy of a new owner, the Jaindl including hometown celebrities such as Companies of Orefield, another well- Easton boxing great Larry Holmes. known name in the Lehigh Valley. It was clear the soda was getting a warm But rebound it did, and this year welcome back from soda drinkers from A-Treat celebrates its 100th anniversary throughout the region. and a new era under Jaindl. The soda STRONG SALES brand boasts 18 flavors – some iconic Sales of the soda were strong right out such as cream soda and birch beer of the gate. After being out of production – sold in limited distribution outlets for about eight months, there was a pent- throughout Pennsylvania, Maryland up demand and a grateful public excited and and available online. to once again sip on its favorite A-Treat Yes, A-Treat is not only celebrating its flavors. history but a new life. The Jaindls gradually increased their “It’s a feeling of happiness, helping to offerings both in flavors and in contain- save a brand that has impacted so many ers. The soda can now be bought in cans, lives,” said Luke Jaindl, general manager 2-liter bottles, 20-ounce bottles and cer- of the A-Treat Bottling Co. FILE PHOTO/STACY WESCOE tain flavors in specialty glass bottles. THE DAY THE SODA DIED A-Treat held a party in August 2015 at the Jaindl Companies’ Ore eld headquarters to Luke Jaindl has his sights set on the reintroduce the brand to the public. A-Treat was founded in 1918 by next challenge – keeping sales strong now brothers Jack and Joseph Egizio in their “My first thought that the initial burst of buying is over. family’s Allentown garage. was that I would Although Jaindl declined to give sales The company opened a manufactur- never get to drink soda figures, he said sales are up. ing plant in 1932 on Union Boulevard again, because I don’t “They’re in a good place,” he said. in the city, where it produced as many like Coke or Pepsi,” NEXT FRONTIER as 25 varieties and grew to become a Capobianco said. Jaindl noted that the territory is gradu- strong regional brand and also was RUSH TO BUY ally expanding. After getting into the available in pockets throughout the Capobianco imme- Maryland market, A-Treat is working to country. diately went out to buy establish sales in Florida and Ohio. But A-Treat fell on hard times in the all of the remaining His goal is to expand into even more last decade or so, and its plant was A-Treat sodas that he states, and he knows nostalgia won’t help abruptly shuttered in January 2015. could, as many fans in those new markets. Then-owner Thomas Garvey cited did. “We think about what’s going to keep financial reasons for its closure – most “I remember getting them coming back, and that’s consistency likely a result of lagging sales and out- to Redner’s and it was and quality,” he said. dated equipment. already cleared out of He said the company is marketing the PHOTO COURTESY OF A-TREAT For a while, it looked like Allentown’s a lot of the flavors that Late last year, A-Treat released four avors in special edition, soda as “pure,” made with flavor extracts hometown soda would be no more. same day,” he said. “I nostalgic glass bottles. and sugar cane. BAD DAY IN SOFT DRINK ANNALS couldn’t believe it.” It’s the kind of product that hipper Faust Capobianco, who grew up in In the ensuing weeks, about 20 prospec- It had the knowledge of the food young soda drinkers, always on the look- Roseto, is a lifelong fan of the A-Treat tive buyers emerged for the A-Treat brand, industry, the network of distributors out for something different, might give a brand and remembers well that day in with Allentown businessman Paul Eifler and the finances to make it work. try. 2015. briefly obtaining an agreement of sale, but The Jaindl Companies bought the A HIT WITH HIPSTERS? “The news spread like wildfire when that didn’t go through, prospects for soda brand name, trademark, flavor Jaindl said A-Treat has a leg up with the through my family,” he said. “It was one the brand again began to look grim. formulas and related intellectual prop- old-fashioned look of the cans that sets it of the worst days in soft drink history.” TO THE RESCUE erty and began the work to bring the apart. All of his family members were fans, Then the good news. The Jaindl family, brand back to its glory days. “People eat with their eyes for that ini- and every picnic or family event meant which runs a large turkey farm in Orefield, FOR THE FANS tial purchase,” he said. cases of A-treat for everyone. It wasn’t and land development and real estate Jaindl used social media to poll its That – and having a lineup of unusual just their beverage of choice, it was their operations, was going to take over the fans on what they wanted as far as flavors such as orange cream and blue only beverage of choice. brand. flavors and styles and listened to the razz, most of which are still produced audience to ensure it was properly bot- using formulas that evolved from the tling people’s memories, along with the Egizios’ original recipes – should make it a soda. good seller at smaller boutique shops that At the time, David Jaindl, patriarch of specialize in craft products with interest- the Jaindl family, said that while he saw ing stories. buying the brand as a good business WORTH THE RIDE opportunity, the nostalgia for the soda And A-Treat certainly has an interesting was a big part of his decision to get into story, from its humble garage beginnings the soda game. to its complicated, but ultimately trium- “I’m a fan,” he said. “My mother has phant return. been drinking A-Treat for 80 years and Even after the Jaindls took over the she’s never felt better, so we think it’s a brand, they had to find another manufac- good thing.” turer when the Coca-Cola plant ceased THE BIG RETURN making beverages last year. The new man- After re-creating the recipes and ufacturer is in the Northeast at a location labels and contracting with the Coca- the Jaindls have declined to disclose. Cola Bottling Plant of the Lehigh Valley “It might have been nice without those

FILE PHOTO in Bethlehem to bottle the soda, the trials and tribulations, but it wouldn’t be The Union Boulevard A-Treat plant shortly after it closed in early 2015. It had been operating since 1932. Jaindl Co. relaunched A-Treat at a mas- as interesting,” Jaindl said. 6 Lehigh Valley Business OPINION March 26, 2018 LVB.com Redo resolutions: Be clear, write them down, set deadlines How’s that New Year’s resolution going? plished. Congratulations if you are right on tar- Goals with accountability get accom- get. Don’t feel too badly if you dropped plished. Those who write their goals your New Year’s resolutions. accomplish significantly more than those According to U.S. News & World Report, who do not. 80 percent of resolu- A study at Dominican University in tions fail by mid- California found that you become 42 February anyway. Life percent more likely to achieve goals and gets in the way, we get dreams simply by writing them down. stressed and we go The likelihood that you’ll transform back to old habits that your desires into reality goes up even keep us in our comfort further if you share written goals with zone. someone who believes in your ability to For most people, succeed. PHOTO/BRIANAJACKSON Carol-Anne January is a good time You can begin to make changes on any date, not just Jan. 1. What’s important is that you are

TAKING STOCK: Rare combo of strong returns without high risk Dear Mr. Berko: My spouse and I are ing some of its bond maturities while in our early 60s, and we have $10,000, lowering its average annual interest with the hope of being able to get an costs and consolidating some of its 8 to 9 percent return. I know this may debt to lower payments. This has also be a high reach because we don’t want increased APU’s net profit margins very to own any volatile nicely. issues. If there is such Management recently entered into a an animal that could $225 million equity commitment pact with give us this return, Valley Forged-based UGI Corp., AmeriGas’ with moderate risks, parent company, to finance further acqui- we’d be very appre- sitions. And there’s another $380 million ciative. – PC, Akron, available under a revolving credit agree- Ohio ment. Dear PC: My friend MINIMALLY TAXABLE Malcolm Velveeta Jackson has APU’s focus is not short-term invest- Berko accused me of eating ment but a fine total return investment too many Twinkies for those with three to five years’ worth of under the power lines, because the issues patience. I recommend tend to be income stocks. Value Line suggests that in the next four PHOTO/BILL KLINE But Velveeta is only partially right. An AmeriGas propane distribution center in Hamilton Township, near Stroudsburg. years, APU could trade in a range between I love the taste and texture of Twinkies $50 and $70. and probably eat too many, but I always HISTORICAL SUCCESS bution 13 times, from $2.20 a share in 2004 The 9.1 percent dividend, which is stay far from all those power lines because For grins and giggles, let’s assume today to $3.80 this year. considered return of capital and therefore they give most people (including me) the is March 14, 2008, and you bought 300 And Wall Street believes that in the com- minimally taxable, is quite attractive, and hiccups. Sometimes they may cure hic- shares of APU at $33 a share and instruct- ing four years, APU’s distributions could steady increases in the payout appear cups, too. ed your stockbroker to reinvest all the reach $4.25 a share. That would be a 10.25 more certain. 2,000 DISTRIBUTION CENTERS distributions. percent return on today’s $41.97 price. HOLD AND EARN Velveeta is right as rain when it comes Now it’s 10 years later, and your $10,000 Since 2004, revenues have grown from All of this makes APU much friendlier to her observation about most of this col- APU investment has grown to 685 shares $1.8 billion to an expected $2.55 billion to hold as it works to meet its attractive umn’s recommendations. worth $28,750. That’s an 11.2 percent aver- this year. And a significant portion of the four-year price objective. I tend to suggest investing in stocks that age annual return in those 10 years. distributions is not taxable. That’s why OppenheimerFunds, Allianz pay fair to handsome dividends, and divi- Now let’s assume that you bought 300 ACQUISITIONS Global Investors, Goldman Sachs, First dend stocks don’t fall as much as the stock shares of APU and didn’t reinvest the The past 14 years, APU has grown by Trust and Fidelity, plus 250 other institu- market when the market falls. distributions; rather, you spent those acquiring 91 smaller companies, fitting tions, own nearly 70 percent of APU’s 93 So the stock I’ll recommend is King of dividends on baubles, bangles and them nicely and comfortably into the billion units. Prussia-based AmeriGas Partners (APU- beads. AmeriGas business model. And I think you ought to add your name $41.97), one of the nation’s largest pro- Your shares of APU would be worth Last year, APU acquired five small- to this list. pane distributors with more than 2 mil- $23,200, and that’s an 8.78 percent average scale operations, and in the coming four lion customers (residential, commercial, annual return. years, management expects to bring 20 Florida-based Malcolm Berko regu- industrial and agricultural) in all 50 states RISING DISTRIBUTIONS to 25 small propane suppliers into the larly dispenses financial advice. You may via nearly 2,000 distribution centers. I’ve liked APU since 2004, when it was AmeriGas fold. address questions to him at P.O. Box 8303, A couple hundred shares should give trading in the $30 range, and since then, Meanwhile, the company is getting Largo, FL 33775 or by email at mjberko@ you a comfortable 9.1 percent return. the board of directors has raised its distri- its financial house in order – extend- yahoo.com. Creators Syndicate Inc. LVB.com March 26, 2018 OPINION Lehigh Valley Business 7 Transforming Lehigh Valley cities one rehab at a time An urban renaissance is underway in tainable housing. the Lehigh Valley’s former manufacturing These ventures also play a role in beau- hubs of Bethlehem, Easton and Allentown. tifying the community by renovating and According to the Lehigh Valley Planning enhancing existing structures and mark Commission, the region’s three key cities a trendy departure from the norm of are simultaneously ground-up construction. poised for growth Distinctive spaces, such as industrial for the first time in settings, office buildings and historic prop- decades – marking erties, lay the highly-coveted foundations the end of a 40-year for multifamily residential units across the plateau and pointing region and are hastily being snatched up to a regional popula- by developers. tion boom forecasted GOOD BONES for the next quarter- The proliferation of the rehab trend is Jeff century. driven in part by potential cost savings Drobins With so many pro- and time associated with construction. spective residents Rehab projects are good for bank and vying for their own piece of the Valley’s FILE PHOTO/BRIAN PEDERSEN developer, bypassing the time commit- urban landscape, area real estate develop- The Simon Silk Mill project, at 13th Street and Bushkill Drive in Easton, incorporates coffee ment that ground-up construction typical- shops, artist spaces and a gym, in addition to apartments. ers are answering the call to build – quick- ly entails by incorporating existing walls, ly, profitably and in accordance to new to comprise a popular stake in the Lehigh Bethlehem and The Simon Silk Mill in framing and roofing into the multifamily consumer preference. Valley apartment market, differentiating a Easton, launched earlier this year to rapid blueprint. In result, many are sidestepping new largely-homogenous offering of new con- lease-up periods and no shortage of pub- Using the “bones” of a building also construction in favor of rehabbing existing struction with tactfully renovated living lic interest. creates the potential to reduce the total properties into functional living and retail and retail spaces. COVETED BY DEVELOPERS capital costs and generate greater yield for spaces. Several of these multifamily residential Rehab projects satisfy more than the Multifamily rehab projects have grown projects, including The Pinnacle at 65 in increased demand for affordable, main- please see REHAB, page 8 Assess your business’ assets and then dig in to build value Business value is the primary long-term

Investment allocations must be matched THE LONG TERM Just think about how the “Amazon effect” to long-term objectives and goals, and to It is important for investors to remem- keeps prices low. one’s individual time horizon. ber there have been very few 10-year time Retail consumers can simply pull out It’s a strategy that serves as a good anti- frames where stocks have had negative their phones to immediately determine if dote to market fluctuations and volatility. returns. Amazon or another vendor offers an item Many individual investors find it tempt- Even if an investor puts money into at lower cost, which contributes to pricing ing in the short term to stocks at the top of a cycle, generally he will competition and market disruption. try to time the lows and do just fine over the long term. And finally, the globalization of supply highs in the markets. In fact, a study by J.P. Morgan shows the chains keeps inflation in check by reducing But timing market volatility of returns decreases significantly costs for manufacturers. PHOTO/MACTRUNK lows and highs is very over the passage of time, with ranges in The ‘Amazon effect’ restrains prices: BATTLE OF ECONOMIC FORCES difficult and can have total returns varying as much as 85 per- Consumers pull out their phones to Even with a tight labor market, these costly results. centage points after one year but only 10 immediately determine if Amazon or another secular disinflationary forces are strong An individual inves- points after 20 years. vendor offers an item at lower cost. protection against market fluctuations. tor, for example, might And when portfolios are diversified, DEMOGRAPHIC IMPACT The question is whether these factors Michael have chosen to get out these ranges diminish significantly: The While today’s tight labor market has the will overpower the impact of a tight labor Joyce of the market in early range of returns in diversified portfolios potential to be bad for the economy since market pushing up inflation. Only time will February when we varies by 50 percentage points after one it could lead to higher inflation and interest tell. had a correction. If so, the investor would year but only by five points after 20 years. rates, a major downturn because of rising One thing, though, is for sure – having a have missed the partial recovery that has CHANCE TO SHED interest rates is not a given since there are long-term strategy in place with a trusted occurred since then, illustrating the ben- In recent months, investors have grown powerful secular disinflationary forces at financial adviser is the best defense against efits of a longer view. concerned about market volatility. play today and arguably into the future. market volatility and potential economic The average individual investor has It is doubtful that recent market correc- These forces that would counter the downturns. returns that are lower than the markets and tions are the beginning of a bear market or effect of higher interest rates are demo- Investors are well-advised to be patient significantly lower than those of investors that a recession is around the corner. graphics, information technology and the and avoid focusing on the day-to-day noise who use a financial adviser. In fact, corrections can be healthy for globalization of supply chains. in the markets. According to a study by Vanguard, the the market and provide opportunities to With demographics, our population is potential added value of an adviser in basis make investments at more reasonable aging and baby boomers are retiring. As these Michael Joyce, founder and president points of return is about 300, or 3 percent. valuations. people leave the labor force, they make less of JoycePayne Partners of Bethlehem and Financial advisers provide behavioral While looking at new investment oppor- money, their purchasing power decreases Richmond, Va., is responsible for overall coaching to clients or are given discretion- tunities, it is prudent to be flexible and con- and, as this group gets larger, inflation slows. investment strategy, management of invest- ary trading authority over their accounts, sider pruning positions that have appreci- REIN ON PRICES ment portfolios and financial counseling mitigating individual investor impulsivity ated substantially the past two years and Another factor keeping inflation down is the services. He can be reached at mjoyce@joy- and minimizing market timing mistakes. that still may be trading at lofty levels. impact of information technology on prices. cepaynepartners.com.

DOWNSIZING BOOMERS market have solutions, and, justifiably, the coffee, go to the gym and grab a bite to eat REHAB The Valley’s multifamily rehab proj- fastest absorption rates. within steps of their residence, creating continued from page 7 ects have benefited significantly from MIXED USE almost a mini-urban environment. the market’s growing penchant for apart- In meeting this market’s tastes, devel- As the market progresses, multifamily the developer. ments but can contribute the majority of opers are truly redefining the term multi- projects will consist less of standard gar- TRICKY BUT DOABLE their success to the emphasis on buyer family. den apartments with pools and clubhous- This ambiguity of incurred costs some- preference. These spaces have been refitted to offer es and focus more on taking measures to times can be a double-edged sword. Developers have been remarkably in buyers larger living spaces outfitted with manufacture pseudo-communities. Building from the ground up is easier, tune with the wants and needs of buyers, full-size kitchens, wine fridges, dining Valley developers peddling these rehab simply because incurred costs are more notably, a massive new, growing market rooms and extra half-baths. projects are on the forefront of changing accurately accounted for. of move-down baby boomers entering the Nearly all of these spaces are mixed use, trends in the marketplace, with plenty of Rehab projects consist of opening up market. accommodating residential and retail ten- room for growth. the walls and hoping for the best. Costs Members of this demographic have ants. can vary greatly – and may be more or less very specific tastes – they want to down- MINI-URBAN ENVIRONMENT Jeff Drobins is vice president, commer- on any aspect of the project. size their living options without sacrificing The Simon Silk Mill project, for exam- cial division manager at Peoples Security However, the market has seen a persis- quality, paired with the walkability of a ple, has incorporated coffee shops, artist Bank & Trust in Bethlehem Township. He tent wave of successful rehab projects that city and the convenience of a community. spaces and a gym, in addition to apart- can be reached at jeffrey.drobbins@psbt. showcase the ingenuity of area developers. Rehabbed spaces popping up on the ments. It gives residents the ability to get com or 610-317-4643.

Mental imagery uses the right side of your number of sales. SMART is an acronym for telling another person what you want to RESOLUTIONS brain. specific, measurable, achievable, realistic achieve and reporting milestones to that continued from page 6 When you write the goal, you are using and timed. person. the left side. For personal goals, you can adapt the It all depends on you, whether you choose ligence and survival skills. This is significant, because if you just process that works for you or use SMART as to take the essential steps to create the He concluded the single most significant think about one of your goals or dreams, an easy reminder of the elements needed to results you desire, or continue what you’ve factor was sense of a future vision. The com- you’re only using the right hemisphere of form a specific goal. been doing with the same results. pelling conviction of those who survived was your brain, your imaginative center. Just remember to be so clear about what a mission to perform, some important work But, if you think about something you you want to happen that you can also see it Carol-Anne Minski of Jim Thorpe is left to do. desire and write it down, you also tap into in your mind. founder and president of CMA Leadership Survivors of prisoner-of-war camps in the power of your logic-based left hemi- HAVE A CONFIDANT Consultants. A coach, facilitator and author, Vietnam and elsewhere reported similar sphere. Get your priorities on the calendar. she helps business owners and professionals, experiences. A compelling future-oriented BE CLEAR Setting small steps or action plans and sync- primarily in the Lehigh Valley, strengthen the vision is the primary force that kept many Make sure you have clarity about the goal. ing them with the calendar will help stay on essential skills needed to achieve their goals. alive. If you are setting business goals, SMART track. She can be reached at cminski@cmaleader- BOTH SIDES OF THE BRAIN goals help you set targets such as profit or You also can practice accountability by shipconsultants.com. I N S I D E NEW HOPE TO FIGHT CANCER More funding sources, new regulations and new treatments fuel an expansion in the number of cancer treatment trials locally and nationally. Page 10 B FOCUS ON HEALTH CARE & WELLNESS INITIATIVES March 26, 2018 • www.LVB.com Next week: Power Issue 2018 Care coordination: New wave in health care management By JENNIFER TROXELL WOODWARD nicate and share information about the Special for Lehigh Valley Business BIG DOSE OF IMPROVEMENT patient. Care coordination is intended to Dr. Mark Wendling wears several hats

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YOUR FREE NO-RISK CONSULTATION: 877.RCN.7000 rcn.com/business/lehigh-valley 10 Lehigh Valley Business • March 26, 2018 LVB.com FOCUS ON HEALTH CARE & WELLNESS INITIATIVES Funding, treatments spark more cancer treatment trials By JENNIFER TROXELL WOODWARD funding for these trials cancer trials, Cescon said. Center, a world-renowned cancer research Special for Lehigh Valley Business came from drug com- Last year, Reading Hospital treated 220 and treatment center in New York. Hundreds of patients at hospitals panies such as Bristol- patients using gene therapy that targets LVHN’s membership in the MSK throughout the Greater Lehigh Valley take Myers and Merck. specific genes and looks at molecular Cancer Alliance also has brought in part in cancer trials each year, and doctors The drugmakers abnormalities, Cescon said. research funding for clinical research tri- are encouraged by the availability of fund- supplied trial medi- NEW TREATMENTS als, and LVHN physicians adopt MSK stan- ing from government and corporate enti- cines and financial Chemotherapy and radiation have dards and practices. Doctors from both ties, the development in technology, the backing so clinical tri- increasingly been replaced by genetic test- organizations collaborate on cancer cases, effectiveness of medicine and the expan- als can be performed ing and immune therapy. data are collected and assessed faster and sion into specialized treatments. with the hope that ‘We offer Genetic mutations are looked at closely, they agree on a treatment plan. Oncologists say clinical trials are their medicine will access broken down into molecules to create a In addition, LVHN partners with the focused on using a patient’s body – his cure cancer. across the specialized treatment plan that is hoped Michigan National Cancer Institute DNA, genes and immune systems – to BIG PHARMA FUNDING will give the patient the best chance to Community Outreach Research Program. fight cancer. Dr. Terrence network. beat the disease. The relationship has helped LVHN to pay Toxic radiation and chemotherapy Cescon, an oncologist There is Immunotherapy also is taking center its staff at the cancer center and save on treatments are shelved. Doctors analyze at Reading Hospital stage. trial costs. patients’ gene mutations and use experi- in West Reading, said a lot of The treatment uses a patient’s immune Nair said Lehigh Valley Hospital is a mental drugs and other means to stimu- money from pharma- paperwork system to kill cancer cells and stimulate high-performing NCI site and received late and strengthen the immune system. ceutical companies the immune system to work harder – more about $72,000 in grants to perform cancer “A lot is happening locally in our region and industry has that goes often than not with the assistance of trials on 32 patients. with clinical trials,” said Dr. Suresh Nair, paved the way for into it. immune-boosting drugs. 200 TRIALS AT ST. LUKE’S physician and chief at Lehigh Valley more cancer research GENE THERAPY Fountain Hill-based St. Luke’s Cancer Institute at Lehigh Valley Health and trials in recent … Every Cescon said he sees gene mutation as University Health Network is a top-per- Network, based in Salisbury Township. years. little bit taking one of the most prominent roles in forming NCI site that has 200 active clini- A decade ago, progress was slow with “Clinical trials have of funding clinical trials for many years to come. cal trials and recently received $30,000 lack of funding. Now, breakthroughs are exploded in number Gene therapy is “where it is all going,” from an NCI program to keep research coming with a significant portion of fund- and frequency, and the helps.’ he said. going, said Tracy Butryn, senior network ing from private industry and pharmaceu- major impetus is from — Tracy Butryn, Experimental trials require financing, director of clinical trials and research at tical companies, Nair said. pharmaceutical com- St. Luke’s and hospitals are doing their best to get St. Luke’s. “They have deep pockets and are really panies trying to get University Health the support they need to save lives. “Not all trials are NCI trials. There leading the world,” he said. their drugs approved Network SLOAN KETTERING PARTNERSHIP are many funded by industry,” she Lehigh Valley Hospital performed clini- and bypass the coop- Nair said Lehigh Valley Hospital has said. “We offer access across the net- cal trials on hundreds of cancer patients erative groups,” which greatly benefited from its partnership last year, Nair said. A good majority of also provide funding to the hospital for with the Memorial Sloan Kettering Cancer please see TRIALS, page 22

Class of 2018

COMPLETE A SURVEY If you need a survey to appear in one of our lists, email Chris Holland at [email protected]. RECEIVE DAILY NEWS Sign up for our free daily-news service and get breaking local news in your inbox every weekday at noon. Go to lvb.com, scroll to the bottom and click on “Subscribe to E-news.” GET YOUR TICKETS PERFECT GENTLEMEN View a list of upcoming events — and Tom, register for them — at lvb.com/events. Maggie loved the flowers you helped me pick out! Can you recommend a good restaurant for next week? —Peter INTERACT ONLINE Bookmark Lehigh Valley Business stories and save them for your friends. Our home page (lvb.com) also Celebrate Love at Phoebe features blogs where you can post your feedback, comment and add the Your pals are always there to help you wow that special blogs to your RSS feed. Keep up with someone. Enjoy all of the options for independent living the latest business news tweets on DISCOVER MORE! Twitter @LVB_com. Discuss the latest at the Terrace and explore the local attractions that will Call 610-421-9880 or visit issues facing Lehigh Valley businesses help make your next evening out a memorable one. Phoebe.org/Perfect on LinkedIn and Facebook. To add your comments, log in or register at either social networking site and search for BY PHOEBE MINISTRIES | 1940 W. Turner Street, Allentown, PA 18104 INDEPENDENT LIVING “Lehigh Valley Business.”

12 Lehigh Valley Business • March 26, 2018 LVB.com FOCUS ON HEALTH CARE & WELLNESS INITIATIVES Wellness plan fosters healthy workers, better productivity By ERIC VANHORN boosting productivity and positively affecting direct health care costs. Special for Lehigh Valley Business the bottom line. Sometimes something at work, such as Your team is running full steam ahead. WORKPLACE TESTING an undiagnosed latex allergy, can be identi- The project is on schedule and everyone is Employee wellness or occupational health fied as the cause of ill health and subsequent excited to launch your company’s first new testing programs come in many different decreased productivity. product in years. shapes and sizes. For example: Given the substantial expense of presen- Then the project manager calls out sick;

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Bring your colleagues and attend the 38th annual conference of the Lehigh Valley Business Coalition on Healthcare (LVBCH). The event will feature thought-provoking presentations by national and local experts:

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The event will also include an exhibit area and lunch. When: Thursday, May 3, 2018 (8:00 am – 3:00 pm) Where: DeSales University, Center Valley, PA Deadline: Registration deadline is Monday, 4/9/18 ADVANCING AS ONE.

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* Tower Health-UPMC Health Plan coverage options available in Berks, Carbon, Lehigh, Northampton, Schuylkill, Bucks, Chester, Lancaster and Montgomery Counties. 14 Lehigh Valley Business • March 26, 2018 LVB.com FOCUS ON HEALTH CARE & WELLNESS INITIATIVES Innovative therapy for depression offered in Quakertown

By MELINDA RIZZO Special for Lehigh Valley Business AWARENESS A Quakertown mental health and Depression is defined as difficulty with wellness center is making a difference mood or emotions over time that may interfere in the lives of those with severe clinical with daily tasks, function, work and relation- depression by offering a noninvasive ships. Tracy Semmel, a transcranial magnetic therapy that appears to provide long- Everyone gets sad, or has a case of “the stimulation therapy lasting results. blues” from time to time, but those feelings technician at New New Vitae Wellness and Recovery shouldn’t continue to persist. Vitae Wellness and Center treats patients with transcranial Dr. David Behar, a psychiatrist and medical Recovery Center in Quakertown, helps magnetic stimulation therapy, or TMS, director of New Vitae in Quakertown, said busi- ness owners need to be more aware of mental a patient with the for whom talk and conventional drug Brainsway TMS device. health because depression is often “silent.” therapies haven’t worked. “It takes away from professionally produc- PHOTO COURTESY OF NEW VITAE “About 10 percent of patients we call tive years,” he said. treatment resistant, because they fail to respond to multiple medications for six months and talk therapy and are still billion in the U.S. was associated with lost “I tried every possible [medication] with,” he said. depressed,” said Dr. earnings and disability insurance payments cocktail and went months before I FEW SIDE EFFECTS David Behar, psy- because of mental health conditions. began treatments at New Vitae,” said Roth likes that treatments are nonin- chiatrist and medi- The same report estimated a whopping Miller, 60. vasive, relatively short term and seem cal director of New ‘About 10 $6 trillion by 2030 in metal health care He was referred by his therapist, to have few if any side effects. Vitae in Quakertown percent of costs, the largest for chronic, noncommu- William Roth, a private-practice “I think a temporary headache is and a certified TMS nicable diseases. licensed clinical social worker in minor to the results,” he said. operator. patients we According to the NIMH, major Sellersville. Contraindications for treatment New Vitae has call treatment depressive disorder, also called clinical “I’ve referred two patients for TMS include anyone with a metal plate been using the resistant, depression, causes severe symptoms at New Vitae, and they’ve had rapid above the eyebrow as skull or bone Brainsway Deep affecting mood, behavior, ability to [improvement] responses,” Roth said. replacement and binge or heavy drink- TMS treatment sys- because think, function or complete daily tasks. POSITIVE ENERGY ing (10 or more drinks) within 24 hours tem for more than they fail to There are several forms of depression. Miller said before undergoing TMS of treatment. two years, with dra- $300 FEE he would have brief successes, only Piercings can be removed and tattoos matic results. respond TMS is a Food and Drug to have the depression return and hit are OK, representatives of New Vitae “If you have an to multiple Administration-approved treatment for harder. said. employee that is unrelenting, treatment resistant depres- “I would actually get worse,” he said. REBOOT THE BRAIN depressed, [you are medications sion. The cost per session is about $300. Miller said his motivation was high In the Greater Lehigh Valley, Dr. losing] productivity for six Some insurance providers may cover because he wasn’t getting better and he Paul Gross, a psychiatrist and medical and function,” Behar months and treatments. was tired of taking medication that ulti- director and founder of the TMS Center said. Treatment consists of a 20-minute mately didn’t help. of the Lehigh Valley in Allentown, has LOST EARNINGS talk therapy session in the TMS device, where a “What I saw was the difference in offered TMS therapy since 2011. Behar said for and are still patient sits and her head is fitted with how I felt,” Miller said. “My energy lev- Behar said he hopes other conditions those in top posi- a helmet. Magnets send short pulses, els are positive, and now I look at life such as extreme anxiety may be cleared tions such as cor- depressed.’ similar to an MRI machine, to the brain. differently.” by the FDA for treatment by TMS. porate executives or — Dr. David Behar, Treatment cycles last up to five When he began treatments, Miller “It’s remarkable. … People are having company founders, New Vitae Wellness weeks. Patients typically take treatment continued to work. “I was functioning, the opportunity to reboot their brains,” the cost of mental and Recovery Center three to five days a week. but probably not the best person to be Roth said. health issues or sui- Behar said long-lasting results in cide could be cata- patients completing treatment were TREATMENT-RESISTANT DEPRESSION strophic. favorable and encouraging.

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By PAUL MARRELLA decade, and various options are avail- ing them yourself. Special for Lehigh Valley Business able to provide resources in the event of “Don’t spend my inheritance, espe- physical or cognitive impairments. Paul Marrella is a wealth manager cially on your long-term care.” Establishing a long-term care plan at Marrella Financial Group LLC in Seems like a really strange statement, is different for everyone, so you should Wyomissing, public speaker and author doesn’t it? Yet, you might be surprised consult a professional to discuss what of “What Now? The Widow’s Guide to how often this occurs. makes the most sense for you. Financial Independence.” He focuses on Though the subject matter is a bit As awful as this topic might be, under- providing wealth management and retire- grim, long-term care is worth consider- standing potential problems may assist ment income solutions to successful fami- ing with your plan- in planning. lies in southeastern Pennsylvania and can PHOTO/PHOTOGRAPHY33 Long-term care services include adult day ning. The value of planning is to learn from be reached at www.marrella.com or 610- care, home health care, assisted living and As people age, others’ mistakes with the hope of avoid- 655-9700. skilled nursing. they often need care, increasingly for cog- nitive issues such as Alzheimer’s and dementia. When you can no Marrella longer act on your own behalf, an agent or guardian man- ages your personal finances. Typically, an agent is named through a power of attorney document while the guardian is court-appointed. Long-term care services may vary dra- matically; they include adult day care, home health care, assisted living and skilled nursing. Costs differ, yet all are expensive. Those considering long-term care typically are interested in being properly cared for and not wanting to be a burden to family or others. CONFLICT OF INTEREST Who you name to handle your affairs is extremely important. For example, suppose Jane is an elder- ly woman with adult children Alice, Brad and Charlie. Jane contracts a cognitive impairment and must turn over her affairs to Alice. Jane wants to be cared for in a comfort- St. Luke’s new mobile app enables you to access the health care you need, able fashion. Unfortunately, Alice has not planned when you need it, where you need it. Link your MyChart account to access her own finances properly and believes test results, manage your appointments, track your health and more. she will need Jane’s inheritance for her own future. Her interests may conflict with Jane’s. Find a Doctor – Find the doctor right for you. Search for doctors by specialty, Perhaps Alice will provide her moth- location, gender and more. er’s care herself or may cut corners to save money, because the more money that Jane has left, the more Alice will Find a Location – Whether you need a specialist, imaging center, primary care inherit. practice, lab or more, find it here and get quick access to important information. HOW TO PLAN Obviously, your primary line of Find Walk-In Care – Locate nearby walk-in care centers for your urgent care defense is to name the right agent, one needs. Choose a location and an appointment time to hold your spot in line. who has fewer potential conflicts and one you can trust. That may not always be possible or practical. Video Visits – Connect with a doctor immediately, right from your phone for Strangely, long-term care insurance all your urgent care needs. often mitigates this problem. Its purpose is to provide a source of money dedicat- ed to paying for long-term care. Most long-term care insurance covers all levels of care and establishes an infra- structure of care provided to you. The structure often prevents such financial conflicts. CUSTOMIZED FOR YOU Long-term care insurance has stlukesapp.org changed dramatically over the last 16 Lehigh Valley Business • March 26, 2018 LVB.com FOCUS ON HEALTH CARE & WELLNESS INITIATIVES Look big-picture, then act with specificity across the gamut

By KAY McLANE the importance of the minutes that slip Special for Lehigh Valley Business through our fingers. Wellness in an organization is like well- • Banish meetings that last longer than ness in our homes, relationships or health. two hours. Aim for 45 minutes; after that, In each of these situations we have to meetings tend to become unproductive. actively pursue it. Too often we develop a • In obligatory staff gatherings, elimi- myopic view – perceiv- nate unnecessary chitchat, set a timer and ing only what’s right in adhere to a strict stopping point. front of us – instead of • When you have a situation or person in seeing the big picture. crisis, immediately deal with it. This can lead to the • Manage your multitasking. It’s a slow degradation of the resource we often use to move through a state of well-being. day or period, but to effectively juggle all the Business wellness proverbial balls that are in the air, it’s neces-

McLane encompasses many dif- sary to prioritize. ferent factors, and it’s • Take 10 minutes each day to be quiet critical to be aware of the different areas and still. It may become a most valuable PHOTO/BELCHONOCK that need to be healthy. Consider small, but meaningful, changes at work, such as a refrigerator stocked with free bottled daily ritual.

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interactions with the different medicines or calls until he understands his diagnosis PROS AND CONS COORDINATION they are taking and that there is no dupli- and to prevent flare-ups. Matrisciano said there are advantages continued from page 9 cate testing being done on this patient,” ELECTRONIC MEDICAL RECORDS and disadvantages to care coordination. Wendling said. Wendling said one of Populytics great- Positives include improvements in pre- coordination with Populytics, said its ana- “Doing those things significantly less- est resources has been the electronic ventive care and general health outcomes lysts create patient registries that are con- ens the chances for a readmission to the medical record system such as Epic. The of members, a marked reduction in health sistent across health care agencies. hospital.” Populytics team often uses the informa- care costs, decrease in complications There are several challenges, includ- COST CONTROL tion in Epic to do its analysis. associated with chronic health conditions, ing learning and interpreting different Carl Seitz, president of Lehigh Valley The electronic med- early detection of health concerns and electronic systems, trying to get every- Business Coalition on Healthcare, said he ical record is able to issues and better collaboration and man- one onboard with the new system and views care coordination as a way to con- record data from med- agement in the health care system. away from old practices, and finding the trol the rising cost of health care. ical visits and claims He said the downside can be dupli- appropriate professionals to analyze the Care coordination “includes all of information, manage cation in coordination efforts between data. the activities that are done to assure prescriptions, keep a providers, having to navigate and learn “It is not a perfect system,” Michaels that an individual maintains the best record of test results different electronic records systems, said. “It doesn’t reveal everything about state of health after an acute illness or and X-rays and coordi- poor integration of data systems and the the person, but if we are able to check off continuously with a chronic disease,” nate videoconferenc- unwillingness of insurance members and all the boxes, we are able to flag” a situa- said Seitz, whose nonprofit organiza- ing with a patient who ‘We are patients to take a more involved role in tion or specific patients that require the tion represents more than 200 employ- has questions for his connecting managing their own health. most assistance. ers who seek to provide access to doctor. CULTURE CHANGE REDUCES READMISSIONS quality, affordable health care to their Anthony the dots and Michaels said she sees the pros and Wendling said that with care coordina- employees. Matrisciano, spokes- putting the cons of care coordination, but that it leads tion, a patient leaving the hospital after “It involves everything from making man for Highmark to better management of a patient’s care being admitted, perhaps one with mul- sure the patient has transportation to doc- Blue Shield in the patient at by preventing poor outcomes, working tiple health issues, has less of a chance for tors’ visits, confirming the patient has the Greater Lehigh Valley, the center.’ with the patient so he can self-manage readmission. right medications, education on a disease said care coordination his care and building and creating a new — Carol Michaels, Care professionals work with the and providing a handoff to the next care- is “conducted on both Populytics model that will make a difference in one’s patient, scheduling follow-up appoint- giver.” the payer and provider care. ments, checking if the patient is taking the According to Seitz, focused and fre- side with the intent “We are connecting the dots and put- correct medicine and able to get transpor- quent care management is necessary for to improve quality of care, reduce dupli- ting the patient at the center,” she said. tation to appointments. a person with multiple chronic illnesses cation of services, reduce unnecessary “We are talking about a culture change. “We need to make sure a patient with and no at-home caretaker. In addition, a utilization including emergency visits and “They will have greater access to ser- multiple health issues is not taking dupli- person newly diagnosed with asthma, for hospitalizations and to reduce high costs vices and hopefully be contacted before cate medications, that there are no drug example, may initially need outreach visits overall with the health care industry.” they even need the care.”

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Congratulations to the 2018 class of Women of Influence! The award winners, chosen by an independent panel of judges, are recognized for their professional success, community involvement and advocacy for women.

Lehigh Valley Business Women of Influence 2018

Christine Biege Kristin Holmes Jennifer Sisler Coordinated Health Holmes Cunningham Engineering Aesculap, Inc. Donna J. Conley Mary Kotch Loren Speziale Fellowship Community Validus Holding, Ltd. Gross McGinley, LLP Paula Di Marco Young, Cynthia A. Lambert Tricia Szurgot BS, RN, CLO/A Good Shepherd Rehabilitation Network First Commonwealth Federal Young Medical Spa Michelle Lawall Credit Union Susan M. Drexinger PPL Electric Utilities Joanne P. Tangney ArtsQuest Amy Leslie Success Rehabilitation, Inc. Laura Eppler Olympus Corporation of the Americas Kathleen Weber Ben Franklin Technology Partners of Gretchen Grieb Naso OraSure Technologies, Inc. Northeastern Pennsylvania RKL LLP June Webre Kym Faylor Courtnie Nein ESSA Bank & Trust Azzur Labs Good Life Companies Jaime Marie Whalen Nichola D. Gutgold Katherine Riess Lehigh Valley Economic Penn State Lehigh Valley KingSpry Development Corporation Teri Haddad Beth Rokus Judith Yanacek PBS39 Health Network Laboratories New Vitae Wellness and Recovery

Lifetime Achievement Award Community Achievement Award Woman to Watch Award Jane P. Long Marci Ronald-Lesko Emily Massaro Fitzpatrick Lentz & Bubba P.C. United Way of the Greater Lehigh Valley Liquid Interactive

Join us for an awards luncheon & ceremony on Wednesday, May 9 from 12:00p.m. - 2:00p.m. at Cedar Crest College, Allentown To reserve your seats or for more information, please visit www.lvb.com/events or contact Dayna Edelman at [email protected] or 610-807-9619 ext. 4109.

Supporting Join the Video Sponsors: Conversation Sponsor: #LVBWOI

Sponsorship opportunities available. Contact Mike O’Rouke at [email protected] or 610-807-9619 ext. 4112 THE LIST Hospitals & Health Systems: Page 21 LMarch 26, 2018 • www.LVB.com   Next week’s list: Largest Lehigh Valley Employers CALENDAR BEHIND THE LIST WITH JOHN KRISTEL OF GOOD SHEPHERD REHABILITATION NETWORK Monday, March 26 Held by: Northeast Pennsylvania Manufacturers & Employers Association 65,000 patients annually at 60-plus locations Summary: Basic purchasing tech- niques training Health care is a growing Where: Top of the 80’s, 3 Top of the industry in the region and 80s Road, Hazleton beyond, and the Greater Lehigh Time: 9 a.m.-4 p.m. Valley is home to excellent health Cost: $189 members, $378 nonmem- care providers. From large hos- bers; lunch included Contact: Chris Robbins at crobbins@ pitals to small, private practices, nepamaea.com or 570-622-0992 the many health care providers in the region provide all catego- Tuesdays, March 27 to May 22 ries of service. Held by: Manufacturers Resource One of the largest employers Center in the region, Good Shepherd Summary: Sales pro boot camp Rehabilitation Network, makes a Where: Manufacturers Resource significant impact on the health Center, 961 Marcon Blvd., Suite 200, care scene, as well as on the local Hanover Township, Lehigh County economy. Time: 9 a.m.-4 p.m. Here to answer this week’s Cost: $990 Contact: Diane Lewis at diane.lewis@ “Behind the List” questions and mrcpa.org or 610-628-4578 provide insight on the world of health care is John Kristel, presi- Wednesday, March 28 dent and CEO of Good Shepherd Held by: Center for Business & in Allentown. Industry, Northampton Community College Lehigh Valley Business: How long Summary: Coaching for improved per- has Good Shepherd Rehabilitation PHOTO/CHRISTOPHER HOLLAND formance Network been operating in the John Kristel, president and CEO of Good Shepherd Rehabilitation Network in Allentown, says the health network Where: Fowler Center, 511 E. Third St., region and what are its primary provides well-paying, stable jobs to more than 2,100 people in Pennsylvania and New Jersey. Bethlehem services? nationally recognized post-acute amputation and major multiple highly specialized therapists Time: 8 a.m.-4:30 p.m. John Kristel: Good Shepherd was leader, treating more than 65,000 traumas, using leading-edge offer nonsurgical solutions for Cost: $259 Contact: Laura L. Bauer at lbauer@ founded 110 years ago when the patients a year at more than 60 rehabilitation technologies. head, spine, muscle and joint northampton.edu or 610-332-8678 Rev. John and Estella Raker took locations in Pennsylvania and pain. Numerous studies have an orphan with disabilities into New Jersey. LVB: With the cost of health care proven physical medicine and Wednesday, March 28 their home. The Rakers, along In addition to GSRN’s services continuously rising, how rehabilitation and physical ther- Held by: Greater Reading Chamber with their son Conrad, would go Lehigh Valley operations, Good does Good Shepherd position apy services to be less costly than Alliance on to build a network of services Shepherd Penn Partners, a joint itself and what strategies does it more invasive alternatives. Summary: Coffee and convos, get s- that were truly forward thinking venture between Good Shepherd implement to stay on top of these Good Shepherd’s long-term cally t – including long-term care for and Penn Medicine, provides changes? acute care hospital is the only Where: Baker Tilly, 2609 Keiser Blvd., the severely disabled, long-term inpatient and outpatient care Kristel: Good Shepherd has post-acute facility in the region Wyomissing acute care, pediatric services for throughout the implemented numerous strate- that can wean patients from Time: 8-9 a.m. children with physical and devel- region. gies across the post-acute contin- ventilators, and at a lower cost Cost: Free opmental impairments and one Good Shepherd is especially uum to help reduce health care than intensive care units. The Contact: Jobany Bedoya at jbedoya@ greaterreading.org or 610-898-7769 of the country’s first stand-alone well known for its care for people costs and minimize the financial same is true for Good Shepherd’s rehabilitation hospitals. with catastrophic injuries and burden on our patients. pediatric inpatient unit, which Thursday, March 29 Today, Good Shepherd conditions, such as spinal cord Our physical medicine and Held by: Greater Reading Chamber Rehabilitation Network is a injury, brain injury, stroke, rehabilitation physicians and please see KRISTEL, page 20 Alliance Summary: Breakfast4Success Where: The Inn at Reading, 1040 N. FOR YOUR INFORMATION Park Road, Wyomissing BUSINESS NOTES HONORS Impact Award for February. The monthly Time: 7:30-9:15 a.m. The Lehigh Valley Community Foundation Morgan Cooper, relationship manager at award distinguishes entrepreneurship cen- Cost: $16 named Elizabeth Marcon and Luis Campos Univest Bank and Trust Co. in Souderton, ters that are creating economic impact in Contact: Bethany Kirkner at bkirkner@ to its board of governors. Marcon is an was honored with the Tomorrow’s Promise their communities through a variety of pro- greaterreading.org associate attorney for the firm Florio Award at the Pennsylvania Bankers grams, spaces and services that serve entre- Tuesday, March 29 Perrucci Steinhardt & Cappelli LLC in Association’s fifth annual Women in Banking preneurs and early stage growth companies. Held by: EZ Micro Solutions Bethlehem. Campos is city administrator for Conference. The award is presented as part Yvonne L. Reitemeyer of Frailey Summary: Cybersecurity – building a Easton. The board provides administrative, of PBA’s Women in Banking Recognition of Insurance and Financial Services of Stroud safety culture programmatic and fiscal oversight in support Excellence Program which is dedicated to Township achieved membership in the Where: EZ Micro Solutions, 2670 of the organization’s mission. honoring men and women in banking who Million Dollar Round Table, a career mile- Lehigh St., Whitehall The Lehigh Valley web design team at promote and inspire women in the work- stone that offers the opportunity to share please see CALENDAR, page 23 KDG in South Whitehall Township finished place to reach their full potential. innovative ideas and best practices with a new website for Yaffe & Co., a consulting The Allentown Economic Development other leading financial professional mem- SUBMITTING ITEMS firm in Maryland. The work included mod- Corp. and its Bridgeworks Enterprise Center bers. Email calendar items two weeks in ern elements, visual features and interactive was recognized by the International Business advance to [email protected] content. Innovation Association when it received the — STACY WESCOE 20 Lehigh Valley Business • March 26, 2018 LVB.com

$10 million in charitable care and encour- arships and other tuition reimbursement. contracts, acquisitions, startups and lease KRISTEL aging employees to volunteer their time Our clinicians welcome more than 500 agreements. continued from page 19 and talents to local nonprofit organiza- students per year for residency training, Last year alone, Good Shepherd opened tions that share our vision for a healthier, internships and shadowing experiences. six new outpatient locations and one new has proven to be a lesser cost alternative more inclusive community. One of Good Shepherd’s biggest oppor- inpatient location, and we plan to con- to lengthy NICU [neonatal intensive care tunities is its increasingly global reach. tinue to add strategic locations to meet unit] stays. LVB: What have been some of the biggest Good Shepherd has solidified its reputation the unique needs of the communities and In addition, through applied research, challenges and opportunities that Good as a world leader in rehabilitation through partners we serve. we continuously develop innovative Shepherd has encountered throughout its experience, proven expertise and applied Our partnership with Lehigh County is approaches to therapy in order to achieve years in business? research. As a result, Good Shepherd has one that we are particularly proud to tout. outstanding patient outcomes with fewer Kristel: The national and local health become an international destination for In 2015, the county chose Good Shepherd visits per episode of care – resulting in care landscapes are ripe with change, but recovery for those with catastrophic condi- to manage its two Cedarbrook nursing fewer copays for patients. change is not a new concept for Good tions, attracting patients from across the homes. Shepherd, an organization that has not globe to our hospital in south Allentown. Together, we have steadily improved LVB: How does Good Shepherd directly just survived – but thrived – for more than Today, thousands of patients – 40 per- care for the 600-plus residents who live stimulate the local economy? How does it a century. We will continue to be agile and cent of our total volume – travel to Good there. Under Good Shepherd’s manage- get involved with the local community? evolve as necessary to further our mission Shepherd from places like California, New ment tenure, the Cedarbrook facilities Kristel: Good Shepherd is proud to be a and advance our field. York, Alaska and Kosovo. … have risen from a 2- to 5-star overall CMS substantial contributor and stabilizing One of the biggest challenges we face [content management system] ranking. force to the growing economic vitality is staffing shortages caused by the evolu- LVB: Health care is expected to have the Good Shepherd’s partnership model of the nine counties where we operate. tion of our workforce and the increasing highest rate in job growth across all indus- positions the organization as an all-in- Last fiscal year, GSRN’s total spending health care needs of older generations. tries in the coming years. What does that one, post-acute solution for acute-care had a ripple effect of more than $221 It is estimated that 10,000 baby boomers mean for Good Shepherd? What does the hospitals, large networks, university health million, using multipliers from the U.S. are retiring per day, outpacing health care future look like for Good Shepherd? Does it systems, skilled nursing facilities, assisted Department of Commerce. professionals joining the workforce. have plans for growth? living facilities and more. In addition, we provide well-paying, Nowhere is this critical shortage more evi- Kristel: Good Shepherd has a strong com- For the health care provider, we offer stable jobs to more than 2,100 people in dent than in the vital role of nursing. To help mitment to building better communi- unmatched rehabilitation expertise and Pennsylvania and New Jersey, and our reverse the trend, we formed partnerships ties through strategic partnerships with coordinated care. For the patient, we pro- workforce has steadily grown for the past with local colleges and universities to foster organizations whose vision and values vide exceptional outcomes, compassion- five years. a more collaborative relationship between reflect our own. In the coming weeks, ate care and excellent service. We also are proud to support our com- health care and educational systems. months and years, we will continue to munity each year by providing more than We also offer significant nursing schol- grow through joint ventures, management - CHRISTOPHER HOLLAND

new technology applications until they ACQUISITIONS For example, people lined up TECH start to pay off. In November 2016, Weidenhammer around his building in 1994 to see continued from page 3 Less competitive and less profitable bought Praxis Information Science, a Weidenhammer’s internet system, even lines are allowed to pass on. small e-commerce company in Texas. before primitive browsers existed to let Weidenhammer said the office in CONTROLLED GROWTH The most recent of the company’s 11 one search for websites and information. center city Philadelphia helps attract Second, Weidenhammer deepens rela- acquisitions was last year of Shufflebox, a “People were so eager to learn about it,” talented young people who want tionships with clients, from vendor to pre- video production company in Kutztown. he said. an urban lifestyle. Similarly, offices ferred vendor to trusted adviser. Weidenhammer thinks video will replace VISIONARY near Western Michigan University’s Fisher said Weidenhammer staff seem all text on websites, noting that even now So, Weidenhammer was surprised in Innovation Center in Kalamazoo and to have as deep an understanding of the young people are more apt to search 2004 when members of a class he was near the Denver Technology Center company’s operations as its own execu- YouTube than Google for information. teaching about the business benefits of the in Colorado keep him close to talent tives. Along the way, Weidenhammer was internet told him they thought such talk sources. Finally, Weidenhammer works to part of Rentokil’s explosive growth, Fisher was hype and that the future of the inter- REINVESTMENT IN TECH grow the company modestly every said. A major challenge of that growth was net was overblown. Weidenhammer wasn’t reluctant to year. Large companies perform better, transferring data from new companies “I was just blown away by the reaction describe his three-pronged formula for Weidenhammer said, and size allows him into Rentokil’s system as it grew from 700 and that the people in the class couldn’t success. to better maintain his strategy of diver- to 7,000 employees. see the potential that I was seeing,” he said. First, he maintains multiple business sity. “Acquisition is part of our daily life,” Fisher said Weidenhammer was pre- lines concurrently, in different stages of He won’t get too big, though – the sweet Fisher said, noting 64 acquisitions in the scient with handheld devices for workers development and adoption. spot is big enough to offer comprehensive last five years. in the field, which let companies abandon He analyzes where a product is in its services, have a deep talent pool and enjoy WONDER OF TECHNOLOGY paper reports and digitize customer infor- life cycle. Those at their peak, during rapid economies of scale – but small enough to Weidenhammer thinks people generally mation. growth when few competitors can keep “have leaders engaged in the delivery of underestimate the benefits and advan- “It was primitive, but it was way ahead up, “throw off the cash” used to nurture solutions,” he said. tages of new technology. of its time,” Fisher said. off the clock Bringing social life to the pages of Lehigh Valley Business.

We are looking for your photos to include in our Off the Clock weekly feature that highlights fundraisers, galas, social events or seminars. Email your photos to [email protected]. Please save photos at 300 dpi as TIFF or JPEG les. LVB.com March 26, 2018 THE LIST Lehigh Valley Business 21 22 Lehigh Valley Business OFF THE CLOCK March 26, 2018 LVB.com PEOPLE: out and about, in the community and other noteworthy sightings

Phantoms Charities donates to LifePath Phantom Charities donated $1,200 to LifePath for the purchase of a library of interactive games for LifePath’s new ‘Lumo Play’ gaming system. Games are projected from an overhead monitor through computer software onto the oor. Pictured from left are Jennifer Keeble, executive director, Phantoms Charities, Chrissy Hixson of Capital BlueCross and a member of the Phantoms Charities board, MeLVin (mascot of the Lehigh Valley Phantoms ice hockey team), Annette Kaiser, LifePath communications and development director, Bob Cox, a LifePath client, and Paul Coleman, LifePath CEO and executive direc- tor. LifePath provides services to those with intellectual and developmental disabilities and operates in the Greater Lehigh Valley, Bucks and Delaware counties.

Provident Bank participates in Read Across America Day Red Robin donates to charity Team members of Provident Bank, which has Lehigh Valley locations, recently participated in Read Across Lehigh Valley Restaurant Group, a locally owned and operated Red Robin franchisee serving 21 locations America Day. Bank employees read children’s books to more than 450 preschool and elementary school in the Greater Lehigh Valley and beyond, has randomly chosen the rst winner of its Red Robin Cares students at 11 public schools, early learning centers and community child care centers across the bank’s sweepstakes. Janet Slovak of Mohnton was named the rst monthly winner of Red Robin Cares, a year- footprint. In addition, Provident Bank donated children’s books to the schools in support of the initiative. long campaign celebrating LVRG’s 25th anniversary and history supporting nonpro t organizations. She Pictured is Larry Favre, senior vice president and deputy lending of cer of Provident Bank, reading to received $1,000 and a matching $1,000 donation to a charity of her choice at the Red Robin location in students at Community Services for Children Colonial Early Learning Center in Bethlehem. Exeter, where her name was drawn. Pictured are Slovak (holding the check) and members of Red Robin.

CLASSIFIED MARKET TRIALS ‘Clinical trials continued from page 10 have exploded FREE tray of garlic knots, in number house salad & dozen cannoli work. There is a lot of paperwork that ENTERTAINMENT (with any $150 or more catering order) goes into it. … Every little bit of fund- and frequency, ing helps.” Roger Latzgo 610-767-7120 and the major Piano, Guitar, Vocals Sam Kennedy, spokesman at St. impetus is from www.rogerlatzgo.com Luke’s, said the NCI high-performing site designation gives the hospital pharmaceutical companies “first dibs on clinical trials.” trying to get their drugs Target store Shopping Center, 1526 Cedar Crest Blvd., Allentown BRIGHT PEOPLE, BRIGHT FUTURE According to Nair, more than five approved.’ years ago NCI revamped what many — Dr. Terrence Cescon, Reading Hospital Regional Leader in $70bb+ felt was a “broken” cancer clinical tri- Property Insurance als program that left cancer patients waiting to participate in trials. direction of cancer care overall. Restoration Industry Improvements include cancer trial “You have a lot of bright, young in growing Lehigh Valley, PA. 20 Years with management in deadlines being tightened, the short- people coming into the field, technol- place. National Franchise with construction division. Strong LVB.COM ening of the approval process for tri- ogy is making a difference and the customer base. Sales in excess of $1mm annually. RE and equipment included. als and more government funding for genes and immune therapy will mean Reply: [email protected] trials. a better future in cancer treatment,” Nair said he is optimistic about the he said. LVB.com March 26, 2018 NEW BUSINESSES Lehigh Valley Business 23

Company Name Address City Phone Description Company Name Address City Phone Description Nonclassified estab- Nonclassified estab- Bundra Rom 3330 Fairchild St. Alburtis 610-682-4093 Tech Shop Route 61 Hamburg 610-562-8900 lishment lishment Nonclassified estab- Reppert Investments 40 Sweet Corn Drive Kutztown 610-683-3211 Investment services Brooklyn Customs Inc. 721 W. Liberty St. Allentown 484-221-8995 lishment O’Neill Auto Rental N/A Lansdale 215-361-2123 Automobile renting Nonclassified estab- Charity foundation Todas Design LLC 2531 N. Delaware Drive Mount Bethel 610-452-3311 Lily’s Hope Foundation 1148 S. Cedar Crest Blvd. Allentown 484-274-6057 lishment and philanthropy Prab Petroleum LLC 868 Nazareth Pike Nazareth 484-298-0363 Oil and petroleum Ignosh Insurance & Risk 1115 Union Blvd. Allentown 484-350-3688 Insurance services Nonclassified estab- Marte Aquino Trucking Odd Man Out Media LLC 403 E. Walnut St. North Wales 267-217-7906 1101 Hamilton St. Allentown 484-705-1483 Trucking services lishment LLC Lehigh Industrial Maintenance con- Nonclassified estab- 500 Little Gap Road Palmerton 610-900-4550 Ameudy Cargo Express 1301 W. Turner St. Allentown 610-351-1122 Maintenance LLC tracting services lishment Internet and web Webleaps 225 Treeline Drive Pen Argyl 610-452-3105 Nonclassified estab- consulting Avenues of Hope Inc. 522 N. Lehigh St. Allentown 610-351-3222 lishment Nonclassified estab- Campanaro Trim 1472 Pine St. Pen Argyl 610-863-4644 Action Installation & Maintenance con- lishment 1041 N. Quebec St. Allentown 610-437-3413 Nonclassified estab- Maintenance tracting services Call Mary Ann 220 Church Road Pen Argyl 610-863-6342 Nonclassified estab- lishment Paissano 335 N. Seventh St. Allentown 610-550-3258 Nonclassified estab- lishment LMC The Cut 115 Hulmeville Ave. Penndel 215-752-2007 lishment Express Corporate 605 Springhouse Road Allentown 610-628-1876 Corporate lodging Rogers Garage Door Housing 32 Fourth St. Pennsburg 267-427-3030 Garage door repair Repair Helping Hands Medical 827 N. Meadow St. Allentown 610-868-8911 Clinical services Nonclassified estab- George’s Plumbing & Mechanical contract- Harbinger Associates 1228 U.S. Route 22 Phillipsburg, N.J. 908-454-6580 N/A Bangor 610-588-7203 lishment HVAC Inc. ing services Zero’s 1086 Grand St. Phillipsburg, N.J. 908-859-0609 Restaurant Nonclassified estab- Nonclassified estab- Ash-Tec Inc. 78 Industrial Park Road Barnesville 570-467-3445 Pottstown Garageman Pro 770 E. High St. Pottstown 484-363-2242 lishment lishment Used automobile Tricia’s Trinkets & Nonclassified estab- Malsch Auto Sales 367 Moorestown Drive Bath 484-281-3065 211 N. York St. Pottstown 484-624-8811 dealer Treasures lishment Inperium Management Nonclassified estab- Ransome Rents N/A Bethlehem 610-266-1417 Rental agency 966 Willow St. Pottstown 484-644-3155 Services lishment Nonclassified estab- Protech 201 W. Broad St. Bethlehem 610-419-4444 Nonclassified estab- lishment AA Davey 10 E. Fifth St. Pottstown 610-327-1069 lishment Nonclassified estab- Nonclassified estab- Dominguez’s 310 E. Goepp St. Bethlehem 610-419-9398 Pottstown Center 223 Shoemaker Road Pottstown 610-705-0618 lishment lishment McDonald’s 5370 Perkiomen Ave. Birdsboro 610-404-7614 Restaurants Nonclassified estab- Family Walk In LLC 5154 Clymer Road Quakertown 732-905-5255 Nonclassified estab- lishment R. Hudson Carr Inc. 446 Hoch Road Blandon 484-577-8049 lishment American Insurance N/A Reading 610-376-3959 Insurance services 930 Harvest Drive, Suite Nonclassified estab- Management Inc. Doctor in the House Blue Bell 215-367-5912 150 lishment May’s Fashion 903 Penn St. Reading 610-743-5040 Retail clothing Hair Cuttery at Center Allegro Dance 511 Reading Ave. Reading 610-750-6056 Dance instruction 920 Dekalb Pike Blue Bell 610-272-3194 Beauty salons Masano Auto Retailers Nonclassified estab- Square 841 E. Wyomissing Blvd. Reading 610-777-1346 Information and USA lishment Aetea Information N/A Blue Bell 610-397-0806 Nonclassified estab- referral services Janderlin LLC 525 Philadelphia Ave. Reading 610-777-1423 lishment Histand’s Truck & Route 313 and Old Easton Doylestown 215-348-9041 Truck dealers Boscov’s Hearing Aid Equipment Highway N/A Reading 610-779-2000 Hearing aids Center Nonclassified estab- Salt Cave at Doylestown 304 N. Main St. Doylestown 215-515-7258 Devine Choice Realty 375 Route 61 South Schuylkill Haven 570-593-5167 Real estate services lishment General contracting Nonclassified estab- Kinsley Construction 10 Zion Church Road Shoemakersville 484-660-3855 Asecvet LLC 4380 Wismer Road Doylestown 267-293-0113 services lishment Adams Jewelry Network 344 Stroud Mall Road Stroudsburg 570-420-7480 Retail jeweler Island Flava Restaurant 213 Skyline Drive East Stroudsburg 570-422-1113 Restaurant My Getaway Vacations 904 Lehigh Lifestyle Center Whitehall 610-443-3343 Travel agency Positive Perception Giannotti’s Pizza & Subs 1040 Lancaster Ave. Reading 610-816-7572 Pizza shop 529 Seven Bridges Road East Stroudsburg 570-424-1768 Counseling services Counseling Irish Creek Excavating 184 Tuckerton Road Reading 610-939-8900 Excavating contractor Nonclassified estab- Terravida Holistic Center Owl Demo 215 Eagles Creek Court Easton 267-442-5311 64 N. Main St. Sellersville 215-257-3243 Holistic practitioner lishment LLC Real estate manage- OTW Builders 3934 Gatehouse Lane Skippack 610-222-4748 Building contractor GLG Properties LLC 1336 Northampton St. Easton 610-438-0054 Nonclassified estab- ment KW Commercial 1451 Rockdale Lane Stroudsburg 570-234-0033 lishment Transportation ser- Kenz Transportation LLC 1550 Lehigh Drive Easton 610-438-1868 vices Aquatic Imports LLC 19 Williams St. Stroudsburg 570-664-8288 Importer Nonclassified estab- Mets Food Mart Inc. 103 Prospect St. Tobyhanna 570-894-0800 Lovely Lacquer Nails 136 W. Saint Joseph St. Easton 610-438-2876 Manicuring services lishment Nonclassified estab- Nonclassified estab- Mainstreet Brass 4455 Green Pond Road Easton 610-515-0298 RJ Care Providers Inc. 150 Boulevard Drive Washington, N.J. 908-689-0302 lishment lishment Hackettstown Garage 120 Grand Ave. Hackettstown, N.J. 908-441-7549 Garage door repair Door Repair The list of new businesses was acquired from a subscription service, Salesgenie, and is limited to Berks, New Jersey Bariatric Nonclassified estab- 657 Willow Grove St. Hackettstown, N.J. 908-651-5056 Bucks, Carbon, Lehigh, Monroe, Montgomery, Northampton, Schuylkill and Warren, N.J., counties. Center lishment

Wednesday, April 4 Held by: Northeast Pennsylvania Held by: Northeast Pennsylvania Manufacturers & Employers Association Held by: Manufacturers Resource Center Manufacturers & Employers Association Manufacturers & Employers Association Summary: Supervisory development CALENDAR Summary: Cybersecurity – what to know Summary: Conict management strate- Summary: Family Medical Leave Act train- training part two: two-day session continued from page 19 before you lock your doors gies training ing by the Department of Labor Where: Top of the 80’s, 3 Top of the 80s Time: Noon-2 p.m. Where: Manufacturers Resource Center, Where: Top of the 80’s, 3 Top of the 80s Where: Top of the 80’s, 3 Top of the 80s Road, Hazleton 961 Marcon Blvd., Suite 200, Hanover Road, Hazleton Road, Hazleton Cost: Free Time: 9 a.m.-4 p.m. Township, Lehigh County Time: 9 a.m.-4 p.m. Time: 9 a.m.-noon Cost: $322 members, $644 nonmem- Contact: Lisa Buss at [email protected] Time: 8:30-10:30 a.m. Cost: $166 members, $332 nonmembers Cost: $107 members, $214 nonmembers bers; lunch included or 610-264-1232 Cost: Free Contact: Chris Robbins at crobbins@ Contact: Chris Robbins at crobbins@ Contact: Chris Robbins at crobbins@ Contact: Diane Lewis at diane.lewis@ nepamaea.com or 570-622-0992 nepamaea.com or 570-622-0992 nepamaea.com or 570-622-0992 Mondays, April 2, 9, 16, 23, 30, May 7, mrcpa.org or 610-628-4578 14, 21, and June 4, 11, 18, 25 Wednesday, April 11 Fridays, April 13 to May 11 Monday, April 16 to Wednesday, April Held by: Greater Reading Chamber Thursday, April 5 Held by: Manufacturers Resource Center Held by: Manufacturers Resource Center 18 Alliance Held by: Olympus Corp. and First Summary: Cybersecurity – how to lock Summary: Supervisor boot camp Held by: Manufacturers Resource Center Summary: Lead worker certi cate pro- Commonwealth Federal Credit Union your doors and protect your property Where: Manufacturers Resource Center, Summary: Lean leadership for culture gram Summary: Diversity and inclusion summit Where: Manufacturers Resource Center, 961 Marcon Blvd., Suite 200, Hanover transformation Where: Olympus Corp. of the Americas, 961 Marcon Blvd., Suite 200, Hanover Township, Lehigh County Where: The chamber’s center for busi- Where: Samuel Adams Pennsylvania 3500 Corporate Parkway, Center Valley Township, Lehigh County Time: 8:30 a.m.-noon ness excellence, 49 Commerce Drive, Brewery Co., Penn Drive, Breinigsville Time: 11 a.m.-5 p.m. Time: 8:30-10:30 a.m. Cost: $495 Time: 8:30-10:30 a.m. Wyomissing Cost: Free Cost: Free Contact: Diane Lewis at diane.lewis@ Cost: $1,200 Time: 9:30-11:30 a.m. Contact: Kelly Pettis at kelly.pettis@olym- Contact: Diane Lewis at diane.lewis@ mrcpa.org or 610-628-4578 Contact: Diane Lewis at diane.lewis@ Cost: $610 members, $710 nonmembers pus.com mrcpa.org or 610-628-4578 mrcpa.org or 610-628-4578 Contact: Mark Dolinski at mdolinski@ Fridays, April 13 and 20 greaterreading.org or 610-898-8386 Tuesday, April 10 Thursday, April 12 Held by: Northeast Pennsylvania — CHRISTOPHER HOLLAND CONGRATULATIONS to the 2018 class of the Forty Under 40! The award winners, chosen by an independent panel of judges, are recognized for their commitment to business growth, professional excellence and the community. Join us for an awards reception and ceremony on Tues., April 10 from 6pm – 8:30pm at Bear Creek Mountain Resort, Macungie. To reserve your seats or for more information, please visit www.lvb.com/events or contact Dayna Edelman at [email protected] or 610-807-9619 ext. 4109.

Lehigh Valley Business Forty Under 40 2018 Cassaundra M. Amato Conor F. Delaney Stephanie A. Koenig James Pastore United Way of the Greater The Good Life Companies Zator Law GoggleWorks Center for the Arts Lehigh Valley David DeLasCasas Kurvink Diana Laquinta Joshua Pollet Matthew Archey Kids Play Tennis Community Outreach St. Luke’s University Health Network Herbein + Company, Inc. Borton-Lawson Program/ DeSales University Matthew C. McConnell Kaisha Rosa Thomas Arndt Blaise Delfino Lehigh-Northampton Airport Authority Langan Electronic Fluorocarbons, LLC Fader Plugs, LLC Patricia Meyers Bryce E. Ruggieri Lora C. Bastin John Fistner Lehigh Valley Restaurant Group, Embassy Bank for the Lehigh Valley Populytics, Inc. Red Robin AblePay Health Amy Saul Kristin Boyd Edwards Jordan Frankel Mark A. Morella, Jr. Moravian College Reading School District JMT Industrial & Environmental Shift4 Payments, LLC Thomas J. Schlegel Contracting Services Stacie Brennan Jessica Goffredo Pantaleo Fitzpatrick Lentz & Bubba, PC ArtsQuest Sarah M. Murray PennCap Properties Anne Schott Gross McGinley, LLP Holly Burns Lisa Jordan Palram Americas Robbins Rehabilitation Stephen T. Nowroski Touchstone Theatre Vinti Shah, DO City of Easton Michael E. Clark Alex Karapetian Reading Hospital - Tower Health Lehigh Valley Steelhawks Professional Tyler J. Papaz Acopian Power Supplies Amy Steigerwalt Arena Football Cornerstone Advisors Asset Sara Kimble OraSure Technologies Keely Jac Collins Management, LLC Red Door Early Learning Center Nick Tranguch King, Spry, Herman, Freund Thomas E. Parker Jessica Klocek BSI Corporate Benefits & Faul LLC Allentown School District MKSD architects Joseph Correia Jake Warfel J.G. Petrucci Company, Inc. Klunk & Millan Advertising

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Sponsorship Opportunities Available! For information contact Mike O’Rourke at 610-807-9619 ext. 4112 or [email protected]