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Action Stations! Action Stations! RC_CRCAPSBReport_4ppCover - Side 1 - version 3b finished size: 210 square, spine on artwork 5mm(adjust as neccessary) Printed on Recycled Paper ACTION STATIONS! ACTION STATIONS! The Output and Impact of Commercial Radio The Output and Impact of Commercial Radio 77 Shaftesbury Avenue London W1D 5DU t 020 7306 2603 f 020 7306 2505 www.radiocentre.org RC_CRCAPSBReport_4ppCover - Side 2 - version 3b finished size: 210 square, spine on artwork 5mm(adjust as neccessary) |61 ACTION STATIONS! The Output and Impact of Commercial Radio ABOUT RADIOCENTRE GETTING IN TOUCH AUDIT TEAM RadioCentre is the industry body for RadioCentre is always happy to hear Audit Manager: Alice Dickerson Commercial Radio. from anyone with an interest in Research: Alison Winter & Commercial Radio. Its members consist of the Carolyn Critchlow overwhelming majority of UK We look forward to hearing from you. Commercial Radio stations who fund the organisation. The role of RadioCentre is to maintain and build a strong and successful CONTENTS Commercial Radio industry – in terms of both listening hours and revenues. 03| FOREWORDS The Rt Hon Andrew Burnham MP As such, RadioCentre operates in a Jeremy Hunt MP number of areas, including working Don Foster MP with advertisers and their agencies, representing Commercial Radio 06| DID YOU KNOW…? companies to Government, Ofcom, copyright societies and other 08| INTRODUCTION organisations concerned with radio, Andrew Harrison, Chief Executive, RadioCentre and working with stations themselves. RadioCentre also provides a forum for 09| THE SHAPE WE ARE IN industry discussion, is a source of advice to members on all aspects of 17| THE CHANGING FACE OF RADIO radio, jointly owns Radio Joint Audience Research Ltd (RAJAR) with 21| CULTURAL AND SOCIAL ACTIVITY the BBC, and includes copy clearance services for the industry through the 77 Shaftesbury Avenue 37| NEWS AND INFORMATION Radio Advertising Clearance Centre London (RACC). W1D 5DU 43| MUSIC AND ENTERTAINMENT t: 020 7306 2603 f: 020 7306 2505 51| SPEECH AND DEBATE e: [email protected] 60| APPENDIX This report is available online at Methodology & Glossary www.radiocentre.org About RadioCentre Getting in Touch This report is printed on recycled paper. |01 02| |03 FOREWORDS Whether it is a traffic jam avoided 45.4 MILLION ADULTS LISTEN because of a report on the way to TO RADIO EVERY WEEK – work, a new song discovered THAT’S 90% OF THE while listening at our desk or a POPULATION. community inspired to work together by a news report, every UK LISTENERS TUNE INTO day Commercial Radio can THE RADIO FOR AN AVERAGE connect with us and enrich our OF NEARLY 23 HOURS PER lives. WEEK. But personal experience alone is insufficient evidence when we want to understand in greater detail the contribution which Commercial Radio makes to our broadcasting ecology. I therefore welcome this report from RadioCentre because it measures many of the things which listeners care most about from their radio: services like news, weather and travel as well as community involvement, charitable activities and creative ways of keeping audiences entertained. The Rt Hon Andrew Burnham MP Secretary of State for Culture, Media and Sport 04| FOREWORDS With a turnover of around £600m, IN THE BIG LISTEN, RADIO Commercial Radio is a relatively SCORED MORE HIGHLY AS small industry. ‘TRUSTWORTHY’, ‘BETTER But it makes a big impact on our COMPANY’ AND country. ‘INVALUABLE’ THAN ANY OTHER MEDIA. This diverse and dispersed industry, with almost 350 stations from Shetland to the Channel Islands, reflects the diversity of our society with a range of services targeting those with a thirst for news, music aficionados, phone-in fans, football addicts, clubbers, families and minority communities. Commercial Radio also has tremendous economic importance, particularly in local communities, where it supports local businesses by giving them a powerful means of communicating with local customers. The contents of this report not only illuminate Commercial Radio’s contribution but also impel us to ensure it has a bright future. JEREMY HUNT MP Conservative Shadow Secretary of State for Culture, Media and Sport FOREWORDS |05 Of all media, radio remains the 64% OF COMMERCIAL RADIO most personal and the most local. LISTENERS BELIEVE THEY WILL Stations can respond to a local SPEND MORE TIME LISTENING event in minutes, not hours or TO RADIO IN THE FUTURE. days. People connect with their local stations because the people behind the microphone care about the same issues as their listeners. I believe passionately in the importance of local radio, and this report sets out the vital contribution which local Commercial Radio makes to the lives of people up and down the country and, more importantly, on our own doorstep. DON FOSTER MP Liberal Democrat spokesperson on Culture, Media and Sport 06| DID YOU KNOW…? | The 347 UK Commercial Radio stations attract a weekly audience of 31 million adults, who listen for over 424 million hours each week. | 93% of Commercial Radio stations stream their audio online and 57% of Commercial Radio stations produce podcasts or non-live audio. | Commercial Radio broadcasts 7,897,527 minutes of news every year and 69% of news bulletins contain local news. | An average Commercial Radio station broadcasts 10.73 hours of specialist music |07 programming each week. | Almost a third of stations play live music at least once a month and 83% of stations include local music in their schedules. | Stations broadcast an average of 23.7 hours of speech content each week. | Last year, Commercial Radio dedicated 808,085 minutes to What’s On bulletins and stations promote an average of nearly 28 different community events per week. | Last year, Commercial Radio directly raised over £17 million for charity. | 08| INTRODUCTION Commercial Radio is thirty five There is a lot of data to digest in the years old, or perhaps thirty five following pages. But there are also years young. As an industry it is some extraordinary stories of how, on younger than many of the people a daily basis across the UK, the people working, regulating and listening who work in radio stations literally to it. But, at thirty five, it is more change their listeners’ lives for the mature and established than many better. At a time when the role of the of the other media with which it media is under increasing scrutiny, the competes. trust that develops from such a close relationship is more important than That contradiction is, in many ways, ever. I take great heart from the fact both its strength and its challenge. This that Commercial Radio matters to its report sets out how Commercial Radio listeners because listeners matter to has embedded itself as a critical Commercial Radio. disseminator of important news and information, as a social bond within service broadcasting output in the UK, communities, and as a creative and and it followed a much smaller survey cultural force; but it also demonstrates undertaken in 2000. The 2008 how Commercial Radio is changing to Commercial Radio Audit sought to keep pace with the times: finding new capture hard data and much more ways of communicating with about our industry: we asked a set of ANDREW J. HARRISON audiences increasingly hungry for wide-ranging questions, on subjects Chief Executive, RadioCentre media on the move. ranging from specialist music programming to environmental July 2008 In 2004, one of RadioCentre’s initiatives, from broadcast platforms to predecessor organisations, the charity fundraising and everything in Commercial Radio Companies between. Association, undertook an audit of the public service broadcasting output of The listeners’ perspective in this report analogue UK Commercial Radio is gained from The Big Listen, a large- stations. At the time, it was thought to scale survey conducted by RadioCentre be the largest ever survey of public in June 2007. |09 THE SHAPE WE ARE IN 10| THE SHAPE WE ARE IN Thirty-five years after the birth of ...the young; Commercial Radio ...and those with particular Commercial Radio, there are almost stations play a significant part in the interests. Specialist stations include 350 Commercial Radio stations in the lives of young people: 73% of 15-24 Passion for the Planet (with an UK; including 323 local stations, year olds and 69% of 4-14 year environmental focus), Premier Christian 22 regional stations and 3 national olds listen to Commercial Radio every Radio (Christian programming), Fun analogue stations. week. Radio (for children under 10), Rainbow Radio (for the African community) and ethnic minorities These stations range from rural, small- ... ; currently, there Gaydar Radio (serving the gay and scale ventures staffed primarily by are 33 Commercial Radio stations lesbian community). volunteers, to large, prominent targeting ethnic minorities. stations serving major Metropolitan Commercial Radio has 58% share of The more Commercial Radio stations areas. Each station has an individual ethnic minority listening, with that listeners have to choose from, the character and personality, known and 67% of the UK’s ethnic minority higher Commercial Radio’s share of loved by its listeners. population listening to Commercial listening is likely to be. In Glasgow, Radio every week. where listeners have approximately 13 It’s wealth of choice and diversity of stations to choose from, Commercial Nations and Regions output means that Commercial Radio ...the ; Radio has a 63% share of radio appeals to those sections of society Commercial Radio extends to the four listening. In both Birmingham and that other forms of traditional media corners of the United Kingdom; its London, where listeners have a choice often find hard to reach. These presence is as strong in Norfolk as it is of approximately 16 and 40 include... in Newcastle, similarly Belfast and the Commercial Radio stations respectively, Borders. There are 36 Commercial Commercial Radio enjoys a 51% share Radio stations in Scotland, 17 in Wales of listening.
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