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WE’RE THERE WHEN YOU CAN’T BE TheTHURSDAY |NOVEMBER Baylor 29, 2012 Lariatwww.baylorlariat.com SPORTS Page 5 NEWS Page 3 A&E Page 4 In it to win it Not like the movies Don’t kiss another frog The Baylor women’s soccer Baylor lecturer shares his rea-life Tina Fey’s ‘30 Rock’ character team makes history with crime scene dramas to instill a Liz may finally settle down after a record-setting season love for the science in students countless failed relationships Vol. 114 No. © 2012, Baylor University In Print >> RINGING TRUE It’s all Classical music still plays on despite changing times and technology about Page 4 >> TUNE IN where Hear how McDonald’s works to stay ahead of the game using marketing strategies you are Page 3 By Amando Dominick that Christmas is fi- BU professor Staff Writer nally here now that the tree is lit,” Gutier- Along with the sudden rush of winter rez said. out to study weather and the accompanying flood of Gutierrez said he Ugg boots and North Face jackets, Baylor’s expects close effect of ads at annual Christmas on 5th Street celebration will help usher in the holiday season from to 10,000 peo- sporting events 6 p.m. to 11 p.m today. ple to at- The celebration includes several simul- tend the By Maegan Rocio taneous activities at locations across cam- event. Staff Writer pus, including Fountain Mall, Burleson I n Quadrangle, Traditions Plaza and the Bill t h e Location affects advertising Daniel Student Center. experience, or so one Baylor pro- Carriage rides in a fessor hopes to prove through his Have the Lariat at your horse-drawn buggie, research. fingertips. Download concerts featuring tal- Dr. Kirk Wakefield, professor the Lariat app free at the ent from local bands & holder of the Edwin W. Street- Apple iTunes store today. and a national head- man Professorship in Retail Man- liner, the lighting of agement at Baylor, conducted a the Baylor Christ- study to mas tree and other examine events, will be open how fans Viewpoints to the public. attending Some of these a live event events include a pet- react to “The fact that ting zoo, taking pic- sports ad- you completed tures with and writing vertising. letters to Santa and Mrs. Wakefield that 12-page paper Claus, and a live Nativity will take in nine hours the scene. at 7 p.m., the results, The Christmas on 5th fol- which he is Wakefield night before it Marketplace, a vendors lowed by still receiv- was due won’t be fair located on the third Mocking- ing, from the study and compare floor of the SUB is com- bird Sun at them to the national average of comforting when posed of around 30 vendors 7:30 p.m. and fans that watched the event on TV you find yourself selling Christmas-related ob- then Mickey and viewed advertisements dur- jects. It is the only aspect of and the Motor- ing the broadcast. The study was in the hospital. Christmas on 5th that will cost cars at 8:30 p.m. conducted from Nov. 16 -18, dur- Don’t blame the money. Then, after the ing the last NASCAR race of the “It really is meant to be a lighting, headliner season, at the Homestead-Miami companies just yet community event, where Baylor Dave Barnes, a Grammy Speedway in Homestead, Fla. for exposing you becomes the center of Waco for nominated songwriter, will “It’s the first study that mea- one night and everybody comes take the stage from 9:45 sures physical fan engagement to such potentially to celebrate Christmas and cel- p.m. to 11 p.m. with the sponsor,” he said. “It dangerous ebrates together,” said Weslaco Bryant said President compares NASCAR fans that are miracle-workers.” sophomore Carlos Gutierrez, a Ken Starr usually makes fully engaged with the average member of the Baylor Activities an appearance during the person in America that sees ad- Page 2 Council, which is one of the spon- Christmas tree lighting. vertising from Coke, Verizon or sors of the event. “Christmas on 5th is defi- Best Buy,” he said. PHOTO ILLUSTRA TION BY Uproar Records, Baylor’s student- MATT HELLMAN nitely a tradition that’s rooted Data was collected by setting run record label, will be showcasing its here in Baylor and its something up Radio Frequency Identifica- talent in the SUB den. time surrounding that not only Baylor faculty staff tion stations around the facility. Bear Briefs Student artists performing under the the lighting of the and NASCAR fans at the event signed label are The Derivatives, Dreamboat and grand Christmas students, but the commu- up during the race for a promo- The place to go to know Layne Lynch. tree, live bands nity alike look forward to,” tional contest and were instructed The Christmas tree lighting is one of to check into 12 different loca- the places to go will enter Bryant said. the focal portions of the event. The tree tain the crowd. All of the festivities are tions while wearing a lanyard that Plan ahead was decorated and will be lit by the mem- The Kappa scheduled to end around contained the Radio Frequency bers of the Kappa Omega Tau fraternity. Pickers will start 11 p.m. Identification microchip. The last day of school will “It’s kind of like a symbol of Christmas, the concert series When fans visited each loca- be Monday. Study days are Tuesday and Wednesday SEE ADS, page 6 and Finals will take place Dec. 6 through Dec. 12. Find your exam times at baylor.edu/registrar/index. Legal pot: Still no free ride to light up on campus php?id=84416. By Nicholas K. Geranios will have to do so off campus. reason that campuses will remain Go and worship Associated Press “The first thing you think of cannabis-free. when you think of legalized mari- The Drug Free Schools and Join the Spiritual Life SPOKANE, Wash. — Young juana is college students smoking Communities Act requires that Advisory Committee, voters helped pass laws legaliz- it,” said Anna Marum, a Washing- any university receiving federal the President’s Office and ing marijuana in Washington and ton State senior from Kelso, Wash. funds adopt a program to prevent the Office of Spiritual Colorado, but many still won’t be “It’s ironic that all 21-year-olds in use of illicit drugs by students Life for a time of worship able to light up. Washington can smoke marijuana and employees, much in the same and prayer to close out Most universities have codes except for college students.” way other federal funding for law the semester. The Lift Up of conduct banning marijuana Voters in November made enforcement and transportation Your Hearts service will use, and they get millions of dol- Washington and Colorado the comes with clauses stipulating be from 11 a.m to 2 p.m. lars in funding from the federal first states to allow adults over that recipients maintain drug-free government, which still considers 21 to possess up to an ounce workplaces. Wednesday in the Powell pot illegal. of marijuana, and exit polling Washington State, for in- Chapel of Truett Seminary. ASSOCIATED PRESS With the money comes a re- showed both measures had sig- Jake Dimmock, co-owner of the Northwest Patient Resource Center stance, receives millions in federal quirement for a drug-free cam- nificant support from younger medical marijuana dispensary, waters young plants in a grow room Nov. research funds each year, which pus, and the threat of expulsion people. Taxes could bring the 7 in Seattle. prohibits them from allowing for students using pot in the states, which can set up licensing substances illegal under federal dorms. schemes for pot growers, proces- kins said. The same is true at the of the Eastern Washington Uni- law on campus. “Everything we’ve seen is that sors and retail stores, tens or hun- University of Colorado Boulder, versity police department, said College dormitory contracts nothing changes for us,” said dreds of millions of dollars a year, where the student code of con- that while they await guidance also tend to prohibit possession Darin Watkins, a spokesman for financial analysts say. duct prohibits possessing, culti- from the state Liquor Control of drugs, officials said. Dorms and Washington State University in But the laws are fraught with vating or consuming illegal drugs. Board, which is creating rules to other campus buildings also tend Pullman. complications, especially at places “If you possess marijuana and govern pot, one thing is clear. to be smoke-free zones, which So despite college cultures that like college campuses. At Wash- are over 21, you still may face dis- “The drug-free environment is would block the smoking of mari- include pot-smoking demonstra- ington State, students who violate cipline under the student code of going to remain in place,” he said. juana, officials said. tions each year on April 20, stu- the code face a variety of pun- conduct,” University of Colorado Even if conduct codes did not At Eastern Washington, there dents who want to use marijuana ishments, up to expulsion, Wat- police spokesman Ryan Huff said. exist, marijuana remains illegal Gary Gasseling, deputy chief under federal law, another key SEE POT, page 6 Another chronic, weekly affliction heaped upon the unoffending student body TheLariat Best Student Newspaper three years running | Houston Press Club THURSDAY| NOVEMBER 29, 2012 | the Opinion 2 Baylor Lariat www.baylorlariat.com Take it easy on the energy drinks this time, folks have marginally decreased in the among universities, however, past few months.

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