for for t he t he of of

BenefittingBenefitting Friends of the Hollywood Central Park 25M/100Y Benefitting Thursday, January 6, 2011 50C/100Y Taglyan Complex (New Location!)

75C/100Y/25K 1 2 0 1 V i n e S t r e e t , H o l l y w o o d C A 90038 6–7 pm Reception | 7–9pm Dinner & Program

75C/100Y/50K Complimentary Valet (enter on Lexington Avenue) fCocktailor Attire for 100C/25M/25Y H onor i ng Theth eReal Stars of Hollywood the 65K Congressman Xavier Becerraof (CA 31) of Los Angeles Area Chamber of Commerce 85K M a r i a E l e n a R i c o Principal, Helen Bernstein High School (former)

100M/100Y Gerdo Aquino Pres. SWA and Associate imagineprogress Professor of Landscape Architecture, USC

gold sponsors Benefittingbronze sponsors Cheryl Gaskill Graphics Coast Parking Benefitting GO! Goldman Organization Hennigan, Bennett & Dorman Hyun Family Foundation Paramount Contractors silver sponsors Psomas Selma Hotel Urban Strategy Group

GALA EVENT COMMITTEE HONORARY COMMITTEE Helmi Hisserich Phil Hart LA City Council Congresswoman Assembly Member LA City Council Members Co-Chair President Diane Watson Mike Feuer Alfredo Hernandez Richard Alarcon Tom LaBonge Jerry Neuman Grant King Eric Garcetti State Controller Assembly Honorary Chair Tony Cardenas Bernard Parks Co-Chair Richard Lichtenstein John Chaing Member elect US Senator Janice Hahn Jan Perry David Ambroz Jacob Lipa CA State Treasurer Barbara Boxer Jose Huizar Ed Reyes Brian Folb Lauren Madden Bill Lockyer LA City Mayor US Senator Paul Kerkorian Bill Rosendahl Michael Gargano Michael Sirjani State Senator elect Diane Feinstein LA City Attorney Herb Wesson Terri Gerger Sam Smith Kevin de Leon Congresswoman elect Carmen Trutanich Laurie Goldman Mike Smuck State Senator Karen Bass LA City Controller Michael Gonzales Terri Stewart Congressman Wendy Greuel David Green Tom Trynin Howard Berman Yes, I’d Like to Support the Park Gala!

You may also register online: www.hfcp.org

Name ...... for for t he Company ...... t he

of Address ...... of

City ...... State ...... Zip ......

Phone ...... Fax ......

Benefitting 25M/100Y I/we would like to become a Email address ...... sponsor: (see below) Benefitting

50C/100Y o Gold – $15,000 o Check enclosed for $...... o Please invoice me Please bill my: o VISA o MasterCard o Silver – $7,500 75C/100Y/25K o Bronze – $3,500 Card Security number: code: 75C/100Y/50K I/we would like to purchase... foo r Name on cardf .o...... r 100C/25M/25Y A table of 10 for $2,500 o t h______e ticket(s) at $250 each t he Billing address 65K of ...... I/we are unable to attend of 85K but would like to... City ...... State ...... Zip ...... o Contribute $ 100M/100Y ...... o Purchase a Tribute Book ad Authorized signature ...... (see below) Benefitting

Benefitting

Sponsorship Benefits Tribute Book Ad Specs Gold Sponsor – $15,000 Emerald Sponsor – $7,500 Bronze Sponsor – Rate: (event advertising ONLY) • Full Page Diamond Ad – $2,000 • Priority table of 10 • Preferred table of 10 $3,500 • Full Page Emerald Ad – $1,500 • Table of 10 • Company logo in event program • Company name in event • Half Page Ruby Ad – $1,000 and step and repeat banner program and step and repeat • Company name listed Specs: All ads are non-bleed. • Sponsor recognition on all event banner website and on all Trim size: 5.5”x 8.5” related signage, materials and • Sponsorship recognition electronic promotions Live area: press releases on all event related signage, • Sponsorship recognition CAMERA-READY Full Page – 4.75” x 7.75” DEADLINE: materials and press releases on all event related • Company name listed on website Half Page – 4.75” x 3.75” December 6, 2010 and all electronic promotions • Company name listed website signage, materials and press releases Color: All ads are 4-color • Award presentation to selected and on all electronic promotions honoree • Verbal recognition at the event • Verbal recognition Content suggestion: Include a quote about at the event honorees, Hollywood Central Park and/or • as • in the Special Verbal recognition Full page Silver ad Hollywood Community. Upon request we will Gold Sponsor during event tribute book (details at right) • Full page Bronze ad in the tribute book be happy to assist you with ad preparation. • Full page Gold ad in the tribute • Opportunity to host elected (details at right) Please provide graphics/logo, text and ad sketch. book (details at right) officials at your table • Value added benefit: Acceptable file formats: 300 dpi TIFF, JPG, • Opportunity to host elected • Value added benefit: 2 VIP tickets to High-Res PDF or PSD officials at your table 2-Premium Package at Taste of Taste of Hollywood artwork to Hollywood Gala event on May Ad Submission: Email • Value added benefit: Celebrity Chef [email protected] or 15, 2011 ($750 value) Community Sponsorship at Challenge on May 15, ship on CD to: Exhibit Graphics Taste of Hollywood May 15, 2011 2010 (value $350) 510 West 6th Street, Suite 1101 ($5,000 value) Los Angeles, CA 90014, (213) 239–9773

Fax Call Email Mail 1680 N. Vine St. 310.274.8627 310.364.4553 [email protected] Ste. 1000, Hollywood 90028 Thank you!

Friends of the Hollywood Central Park is a 501(c)(3) nonprofit organization, Tax ID 24-4236328 | 1680 North Vine Street, Suite 1000, Hollywood 90028 (T) 323.464.8888 (F) 323.464.1754 For additional information, contact Laurie Goldman: 310.364.4553 or [email protected] Hollywood Central Park

We invite you to join Friends of the Hollywood Central Park in celebrating our desire to create an urban street level park by capping the Hollywood Freeway as it winds its way through Hollywood. For the Love of Hollywood celebrates the accomplishments of outstanding leaders, whose dedication to The Park has transformed a dream into a reality. It is a salute to those who have the vision to literally change the landscape of an entire region for the better.

Friends of the Hollywood Central Park is a nonprofit organization dedicated to creating a 44 acre street level park over the Hollywood Freeway in a densely populated and park-poor area of the City. The Park will produce more than 4500 jobs, improve air quality and reduce global warming, utilize 21st century cutting edge technologies, reunite communities separated by the Hollywood Freeway and serve as a national model for the creation of new green space in a dense urban environment. The Park will be a major stimulus for the Los Angeles economy by serving as an economic engine for construction jobs, tourism and development opportunities.

Friends of the Hollywood Central Park is a 501c3 nonprofit organization, Tax ID 24-4236328 1680 North Vine Street, Suite 1000, Hollywood, CA 90028 (T) 323.464.8888 (F) 323.464.1754 For additional information contact Laurie Goldman: 310.364.455 or [email protected] Possibilities

Map from 2008 EDAW Feasibility Study, illustrating possible programming. 2 5 a a 1 b 3 d d Sunset Blvd. 6 7 4 4 a 1 d a c Hollywood Blvd. 4 Helen PROGRAM High BernsteinSchool N. Wilton Pl. 1. Park GatewaysN 2. Potential location for small, Fountain Ave. Santa Monica Blvd. informal amphitheater 3. Baseball field 4. Picnic area / playground 5. Sculpture garden 6. Large multi-purpose plaza with interactive water feature 7. Gathering plaza GREEN SPACE TYPES a. Drought-tolerant garden b. Meadow and open green space c. Rolling hills / landforms 2 4 d. Grassy field for multiple uses

a Drought-tolerant gardens b Meadow planting d Open fields

board of directors

Philip E. Aarons Chairman George Abou-Daoud Brian Folb Helmi Hisserich Nicole Shahenian Laurie L. Goldman President Chris Barton Betty Fraser Edward V. Hunt Thaddeus H. Smith Alfredo Fraijo, Jr. Vice President Jeffrey C. Briggs David Gajda Coby King Tom Trynin Doug Campbell Cheryl Gaskill Jacob Lipa Christi Van Cleve David Eads Secretary Scott Campbell Phil Hart, PhD Jerold B. Neuman Terri Gerger Treasurer Heather Cochran Alfredo Hernandez Susan Polifronio