bank of america 2007 annual investment conference

rocky pimentel, executive vice president and cfo

september 19, 2007 safe harbor

This presentation contains "forward-looking" statements that involve risks, uncertainties and assumptions. If the risks or uncertainties ever materialize or the assumptions prove incorrect, our results may differ materially from those expressed or implied by such forward- looking statements. All statements other than statements of historical fact could be deemed forward-looking, including, but not limited to, any projections of financial information; any statements about historical results that may suggest trends for our business, including any statements about long term financial targets; any statements of the plans, strategies, and objectives of management for future operations; any statements of expectation or belief regarding future events, potential markets or market size, technology developments, or enforceability of our intellectual property rights; and any statements of assumptions underlying any of the items mentioned.

These statements are based on estimates and information available to us at the time of this presentation and are not guarantees of future performance. Actual results could differ materially from our current expectations as a result of many factors, including but not limited to: the unpredictable nature of our rapidly evolving market and quarterly fluctuations in our business; the effects of competition; and any adverse changes in our carrier and other distribution relationships. These and other risks and uncertainties associated with our business are described under the caption “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. We assume no obligation and do not intend to update these forward-looking statements.

2 $10.5 billion mobile games market by 2009

0% : 5 AGR 9 C 200 6 - $10,485 200

$6,972

$4,554 $3,056

2006 2007 2008 2009 ($ in millions)

¹ juniper, “mobile games, subscription and download, 2006-2011” 3 drivers of mobile games

next generation handsets1 next generation networks2 annual shipment of java and brew handsets (in millions) (in millions of subs) 2,916 252 AGR 2,331 % C + 28 94 1,301 876 3G 957 2.5G 797 618 459 1,362 1,363 2G

2006 2007 2008 2009 2006 2009

adoption by geography2

% wireless subscribers who download games 2006 2009 5.5%2.7x 14.6% south america 4.0%2.4x 9.7% Europe 5.6%2.5x 14.0%

1EMC/WCIS Informa Telecoms 2006 2Juniper Research asia pacific 7.2%2.3x 16.2% “Mobile Games: Subscription & Download” June 2006 r.o.w. 2.3%2.9x 6.6% 4 growing capabilities of mobile

personal computer: circa 1997

• cpu: 166 – 200 mhz (intel pentium processor) • memory: up to 8 gigs • network: 56k modem

mobile phones: today

• cpu: some over 600 mhz • memory: up to 8 gigs • network: 3g networks support hundreds of kbps

5 global leader in mobile games

award-winning games

attractive world-class financial model brands

experienced worldwide management distribution team

scalable, efficient development and porting

6 broad portfolio…

7 broad portfolio… of award-winning titles

highest review scores for game quality in 2006 8 top mobile games by carrier

australia premium games 1 JAMDAT Chuzzle Player X TRANSFORMERS

2 PAC-MAN Namco WSOP Glu Mobile Die Hard 4.0

3 Tetris Mania EA Mobile TRANSFORMERS Glu Mobile 2007 Real Football Gameloft

4 JAMDAT Frogger Evolution Glu Mobile Asphalt 3 Gameloft

5 WSOP Texas Hold 'em Glu Mobile AMA Date Doctor AMA Xbox PGR Racing Glu Mobile

6 Transformers Glu Mobile Tetris EA Mobile Prince of Persia Gameloft

7 Surviving High School 07 Centerscore Who Wants To Be A Millionaire? Glu Mobile Adidas All-Star Futbol Glu Mobile

8 2 Connected Edition EA Mobile AMA Memory Booster AMA Monopoly Glu Mobile

9 Sonic The Hedgehog Sega AMA Love Triangle AMA Dexter Security Alert Glu Mobile

10 Monopoly Here and Now Glu Mobile Tiger Woods PGA Tour 07 EA Mobile Atari V-Rally Glu Mobile

11 Diner Dash Glu Mobile july 2007 july 2007

12 The Simpsons JAMDAT

13 Zuma Glu Mobile 1 The Simpsons: Minutes to Meltdown EA Mobile

14 VZW Sudoku Superscape 2 Shrek the Third Gameloft

15 VZW Solitaire JAMDAT 3 Sonic the Hedgehog Part 1 Glu Mobile m:metrics, week of september 20, 2007 4 Deal or No Deal Gameloft

5 Brain Genius Glu Mobile

6 Bubble Bash Gameloft

7 Who Wants to Be A Millionaire? 2nd Glu Mobile

8 Tetris EA Mobile elspa official mobile games java download chart, july 2007 9 Brain Challenge Gameloft 9 10 Harry Potter & Order of the Phoenix EA Mobile world-class licensing partners

10 partnerships with console leaders

production distribution

11 leverage global network of carriers 90 marketing programs with more than 100 carrier and distribution partners in nearly 50 countries

chile US

thailand UK russia

france

malaysia spain 12 distribution partners with 1.3b subscribers in 65 countries

EUROPE CZECH REPUBLIC ITALY NEW ZEALAND FINLAND GERMANY GERMANY GERMANY GERMANY FRANCE IRELAND CROATIA HUNGARY CROATIA GREECE IRELAND POLAND ITALY ITALY HUNGARY

AUSTRALIA USA BELGIUM BELGIUM HUNGARY NORWAY RUSSIA CHINA

CANADA CHINA AUSTRALIA ISRAEL CANADA POLAND ROMANIA NETHERLANDS

USA USA USA USA PORTUGAL POLAND POLAND HONG KONG

LUXEMBOURG CANADA USA USA FRANCE SWITZERLAND PORTUGAL INDONESIA

DENMARK NETHERLANDS CZECH REP. NEW ZEALAND USA RUSSIA INDIA SLOVAKIA

IRELAND DENMARK USA ITALY BULGARIA UK MALTA SINGAPORE

current availability

USA FRANCE UK USA SPAIN SPAIN SPAIN

CZECH REPUBLIC SOUTH AMERICA NETHERLANDS KOREA AUSTRALIA HONG KONG UK AUSTRIA AUSTRIA CROATIA PANAMA FINLAND SWEDEN COLOMBIA SWEDEN BRAZIL MEXICO SWITZERLAND SWEDEN MALAYSIA

SOUTH AMERICA GUATEMALA GREECE UK THAILAND TAIWAN TAIWAN TAIWAN TAIWAN PERU BRAZIL CHILE NICARAGUA ESTONIA SWITZERLAND NETHERLANDS LITHUANIA SLOVENIA LATVIA RUSSIA 13

SOUTH AMERICA CZECH REPUBLIC SINGAPORE SINGAPORE SOUTH AMERICA ISRAEL SOUTH AMERICA USA ARGENTINA THAILAND THAILAND MALAYSIA PUERTO RICO EGYPT PERU CHILE URAGUAY SERBIA SOUTH AFRICA SLOVENIA emerging off-deck distribution wap, sms, web, retail, handset manufacturers

14 complexity of mobile deployment more than 1,000 handsets supported worldwide

15 thousands of sku’s per title

carriers x handsets x languages

21,000 2,000 21,000 1,000 2,000

1,5001,500

numerous development platforms

16 note: number of sku’s varies based on game management team

Greg Ballard President & CEO

Rocky Pimentel Executive Vice President & CFO

Senior Vice President of Global Jill Braff Publishing

CTO & Senior Vice President of Alex Galvagni Global Product Development

Eric Ludwig Vice President of Finance

Vice President of Corporate Nate Jones Development

Greg Suarez Vice President of Licensing

Vice President of Worldwide Rocky Francis Human Resources

Robert Hayes Managing Director, APAC

17 financial highlights

• compelling unit economics

• strong revenue growth

• diverse revenue sources

• high gross margins

• significant operating leverage

18 revenue flow

• one-time download: $5.00 to $8.00

• subscriptions: $2.50 to $3.50 per month

1/05 1:45 PM Get It Now Download TRANSFORMERS $7.99

19 compelling unit economics

licensed game original game

consumer consumer purchase: purchase: $6.00 $6.00

carrier carrier share at share at 30%: 30%: $1.80 $1.80 licensing at 30%: $1.26 glu glu glu rev: gross margin: rev: glu $4.20 $4.20 $4.20 gross /unit margin: $2.94 /unit

gross revenue revenue gross margin margin note: examples based on zuma and super k.o. boxing! in north america. Financial terms including carrier and licensor shares vary by game and market 20 title longevity

zuma

$1,600 $1,400 $1,200 $1,000 $800 $600 $400

($ in thousands) $200 $0 Q105 Q205 Q305 Q405 Q106 Q206 Q306 Q406 Q107 Q207

2005 2006 2007

deer hunter & deer hunter 2

$1,000

$800 deer hunter 2

$600 deer hunter $400

$200 ($ in thousands) in ($ $0 Q404 Q105 Q205 Q305 Q405 Q106 Q206 Q306 Q406 Q107 Q207

2005 2006 2007 note: the revenue life cycle for a typical title is 18-24 months and vary based on games 21 strong revenue growth

2003 - 2006

$46.2

$25.7

$7.0 $1.8

2003 2004 2005 2006

last four quarters

$15.7 $16.4 $14.3 $12.3

Q3 06 Q4 06 Q1 07 Q2 07 22 diversified revenue sources

carrier licensor geography

fox atari 15% verizon 24% apac 21% popcap 5% other 11%other americas 44% sprint celador6% nextel usa 9% 13% 55% origina l emea cingular 34% ip 11% other vodafone 12% 29% 11%

• no single game represented more than 10% of revenues in 2006

• top 10 games generated 53% of revenues in 2006

• average revenue per top 10 title increased by 82% from 2005 to 2006

note: percentages reflect revenue mix for full year 2006 23 target operating model

long term 2005 2006 Q2 07 target gross margin 65% 70% 73% 71-73% r&d 56% 34% 32% 21-24% sales & marketing 33% 24% 18% 16-19% g&a 29% 24% 23% 10-12% operating margin (53%) (12%) 0% 20-25%

note: gross margin excludes amortization and impairment of intangible assets. r&d, s&m and g&a exclude stock compensation expense. Operating margin excludes amortization and impairment of intangible assets and stock based compensation expense. see safe harbor with respect to long term target 24 global leader in mobile games

; award-winning games ; world class brands ; worldwide distribution ; scalable, efficient development and porting process ; experienced management team ; attractive financial model

25